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Google Bard launches in EU, overcoming data privacy concerns in the region – Computerworld

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To date, residents in EU countries have been unable to access the company\u2019s ChatGPT rival due to issues surrounding data privacy concerns.\nIn addition to making Bard more widely available, Google has also introduced a host of new features including text-to-speech capabilities, shareable Bard conversation links, Google Lens compatibility, and the ability to customize Bard responses \u2014 for example, adjusting for tone and style.\nBard is also now available in over 40 new languages including Arabic, simplified and traditional Chinese, German, Hindi, Spanish, according to a blog post by Jack Krawczyk, product lead for Bard..\n\u201cAs part of our bold and responsible approach to AI, we\u2019ve proactively engaged with experts, policymakers and privacy regulators on this expansion,\u201d Krawczyk wrote. \u201cAs we bring Bard to more regions and languages over time, we\u2019ll continue to use our\u00a0AI Principles\u00a0as a guide, incorporate user feedback, and\u00a0take steps\u00a0to protect people\u2019s\u00a0privacy and data.\u201d\nThe link to the privacy and data protection guidelines details information including the length of time Bard stores user information, how users can change that timeframe, and the type of information it stores.\nGoogle had originally intended to launch Bard in the EU in June but was forced to postpone its plan after the Irish Data Protection Commission, the EU\u2019s main data regulator, said the company had failed to provide sufficient information about how the chatbot would protect the privacy of those living in the EU.\nLike other generative AI chatbots, Bard is powered by a large language model (LLM), in this case a lightweight variant of LaMDA, Google\u2019s main natural-language processing model.\n\u201cThis much smaller model requires significantly less computing power, enabling us to scale to more users, allowing for more feedback,\u201d Google\u2019s CEO Sundar Pichai wrote in a blog post when Bard was first introduced. \u201cWe\u2019ll combine external feedback with our own internal testing to make sure Bard\u2019s responses meet a\u00a0high bar for quality, safety and groundedness\u00a0in real-world information.\u201d\nHowever, soon after its launch, Bloomberg reported that Google employees had branded the chatbot \u201cworse than useless\u201d and a \u201cpathological liar\u201d and begged the company to delay its release after Bard continued to provide a high number of factually incorrect or made-up responses. Users of other generative AI chatbots including ChatGPT have reported factually innacurate and completely made-up responses to queries \u2014 a phenomenon known as \"hallucinating.\"\u00a0","wordCount":424,"image":["https:\/\/www.computerworld.com\/wp-content\/uploads\/2024\/03\/google_bard-100943358-orig.jpg?quality=50&strip=all"],"datePublished":"2023-07-13T11:54:00-04:00","dateModified":"2023-07-13T11:54:00-04:00","keywords":"Artificial Intelligence,Data Privacy","mainEntityOfPage":"https:\/\/www.computerworld.com\/article\/1631660\/google-bard-launches-in-eu-overcoming-data-privacy-concerns-in-the-region.html"}]</script> <style> :root { --advertisement-label-text: "advertisement"; /* Nativo Loader */ --nativo-loader-color: #424a45; --sponsored-links--border-bottom-color: #9d9490; --sponsored-container--background-color: #fff; } </style> <link rel="apple-touch-icon" sizes="180x180" 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image--aspect-ratio-1-1"> <img data-hero alt="Charlotte Trueman" src="https://www.computerworld.com/wp-content/uploads/2024/09/923-0-36749300-1726083977-130727937_179143467080120_2759706487506719059_n-removebg-preview-100870272-orig.jpg?quality=50&#038;strip=all&#038;w=113" class="author_photo" height="150" width="150" /> </div> </div> <div class="author__content"> <div class="author__name">by <a href="https://www.computerworld.com/profile/charlotte-trueman/">Charlotte Trueman</a> </div> <div class="author__info"> Senior Writer </div> </div> </div> </div> <div class="col-12 col-4@md"> <div class="article-hero__social"> <div class="social-share-menu"> <ul class="social-share-menu__buttons"> <li class="social-share-menu__button"><button class="social-share-button" type="button" data-platform="linked-in" aria-label="Share on LinkedIn"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <use xlink:href="#icon-linked-in"></use></svg> </button></li> <li 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publication-us-default story_types-news article_type-default origin-onecms"> <section class="article"> <div class="container grid entry-content "> <div class="col-12 col-10@md col-8@lg"> <div class="core"> <div class="article__main"> <div class="grid grid--cols-10@md grid--cols-8@lg article-column"> <div class="col-12 col-10@md col-6@lg col-start-3@lg"> <div class="article-column__content"> <div class="core"> <h2 class="content-subheadline"> Five months after Google announced it was launching its own generative AI chatbot, the company has addressed the data privacy issues that had previously made it inaccessible to EU residents. </h2> <p></p> </div> <div class="media-with-label"> <div class="image"> <img width="1024" height="683" src="https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?quality=50&amp;strip=all&amp;w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="google bard" data-hero="" loading="eager" decoding="async" fetchpriority="high" srcset="https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?quality=50&amp;strip=all 1200w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=1024%2C683&amp;quality=50&amp;strip=all 1024w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=1046%2C697&amp;quality=50&amp;strip=all 1046w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=252%2C168&amp;quality=50&amp;strip=all 252w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=126%2C84&amp;quality=50&amp;strip=all 126w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=720%2C480&amp;quality=50&amp;strip=all 720w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=540%2C360&amp;quality=50&amp;strip=all 540w, https://www.computerworld.com/wp-content/uploads/2024/03/google_bard-100943358-orig.jpg?resize=375%2C250&amp;quality=50&amp;strip=all 375w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="media-with-label__label">Credit: Mojahid Mottakin</div></div><!-- .post-thumbnail --> </div> </div> </div> <div id="remove_no_follow"> <div class="grid grid--cols-10@md grid--cols-8@lg article-column"> <div class="col-12 col-10@md col-6@lg col-start-3@lg"> <div class="article-column__content"> <section class="wp-block-bigbite-multi-title"><div class="container"></div></section> <p>Google has announced it is making its Bard chatbot available in the EU and Brazil, five months after the company opened it up for early access. To date, residents in EU countries have been unable to access the company&rsquo;s <a href="https://www.computerworld.com/article/1615637/chatgpt-finally-an-ai-chatbot-worth-talking-to.html">ChatGPT</a> rival due to issues surrounding data privacy concerns.</p> <p>In addition to making Bard more widely available, Google has also introduced a host of new features including text-to-speech capabilities, shareable Bard conversation links, <a href="https://www.computerworld.com/article/1635589/google-lens-android.html">Google Lens</a> compatibility, and the ability to customize Bard responses &mdash; for example, adjusting for tone and style.</p> <p>Bard is also now available in over 40 new languages including Arabic, simplified and traditional Chinese, German, Hindi, Spanish, according to a <a href="https://blog.google/products/bard/google-bard-new-features-update-july-2023/" rel="nofollow">blog post</a> by Jack Krawczyk, product lead for Bard..</p></div></div></div><div class="show@md"> <div class="grid grid--cols-10@md grid--cols-8@lg"> <div class="col-12 col-10@md col-8@lg col-6@xl col-start-3@xl"> <div class="advert advert--bleed-right"> <div class="advert__container"> <div class="advert__content"> <div class="ad page-ad has-ad-prefix ad-article" data-ad-template="article" data-ofp="false"></div> </div> </div> </div> </div> </div> </div><div class="grid grid--cols-10@md grid--cols-8@lg article-column"> <!-- Open --> <div class="col-12 col-10@md col-6@lg col-start-3@lg"> <!-- Open --> <div class="article-column__content"> <!-- Open --> <p>&ldquo;As part of our bold and responsible approach to AI, we&rsquo;ve proactively engaged with experts, policymakers and privacy regulators on this expansion,&rdquo; Krawczyk wrote. &ldquo;As we bring Bard to more regions and languages over time, we&rsquo;ll continue to use our&nbsp;<a href="https://ai.google/responsibility/principles/" rel="nofollow">AI Principles</a>&nbsp;as a guide, incorporate user feedback, and&nbsp;<a href="https://www.youtube.com/watch?v=vhbkCEnNXcY" rel="nofollow">take steps</a>&nbsp;to protect people&rsquo;s&nbsp;<a href="https://support.google.com/bard/answer/13594961?hl=en" rel="nofollow">privacy and data</a>.&rdquo;</p><div class="jwPlayer--floatingContainer"> <div id="jwplayer--floatingVideo" class="jwplayer" data-media-id="aWJUUYaM"> </div> </div> <p>The link to the privacy and data protection guidelines details information including the length of time Bard stores user information, how users can change that timeframe, and the type of information it stores.</p> <p>Google had originally intended to launch Bard in the EU in June but was forced to postpone its plan after the Irish Data Protection Commission, the EU&rsquo;s main data regulator, said the company had failed to provide sufficient information about how the chatbot would protect the privacy of those living in the EU.</p></div></div></div><div class="show@md"> <div class="grid grid--cols-10@md grid--cols-8@lg"> <div class="col-12 col-10@md col-8@lg col-6@xl col-start-3@xl"> <div class="advert advert--bleed-right"> <div class="advert__container"> <div class="advert__content"> <div class="ad page-ad has-ad-prefix ad-article" data-ad-template="article" data-ofp="false"></div> </div> </div> </div> </div> </div> </div><div class="grid grid--cols-10@md grid--cols-8@lg article-column"> <!-- Open --> <div class="col-12 col-10@md col-6@lg col-start-3@lg"> <!-- Open --> <div class="article-column__content"> <!-- Open --> <p>Like other <a href="https://www.infoworld.com/article/3689973/what-is-generative-ai-the-evolution-of-artificial-intelligence.html">generative AI</a> chatbots, Bard is powered by a <a href="https://www.computerworld.com/article/1627101/what-are-large-language-models-and-how-are-they-used-in-generative-ai.html">large language model (LLM)</a>, in this case a lightweight variant of LaMDA, Google&rsquo;s main natural-language processing model.</p> <p>&ldquo;This much smaller model requires significantly less computing power, enabling us to scale to more users, allowing for more feedback,&rdquo; Google&rsquo;s CEO Sundar Pichai <a href="https://blog.google/technology/ai/bard-google-ai-search-updates/" rel="nofollow">wrote in a blog post</a> when Bard was first introduced. &ldquo;We&rsquo;ll combine external feedback with our own internal testing to make sure Bard&rsquo;s responses meet a&nbsp;<a href="https://ai.googleblog.com/2022/01/lamda-towards-safe-grounded-and-high.html" rel="nofollow">high bar for quality, safety and groundedness</a>&nbsp;in real-world information.&rdquo;</p> <p>However, soon after its launch, <a href="https://www.bloomberg.com/news/features/2023-04-19/google-bard-ai-chatbot-raises-ethical-concerns-from-employees" rel="nofollow">Bloomberg reported</a> that Google employees had branded the chatbot &ldquo;worse than useless&rdquo; and a &ldquo;pathological liar&rdquo; and begged the company to delay its release after Bard continued to provide a high number of factually incorrect or made-up responses. Users of other generative AI chatbots including ChatGPT have reported factually innacurate and completely made-up responses to queries &mdash; a phenomenon known as &ldquo;hallucinating.&rdquo;&nbsp;</p></div></div></div><div class="show@md"> <div class="grid grid--cols-10@md grid--cols-8@lg"> <div class="col-12 col-10@md col-8@lg col-6@xl col-start-3@xl"> <div class="advert advert--bleed-right"> <div class="advert__container"> <div class="advert__content"> <div class="ad page-ad has-ad-prefix ad-article" data-ad-template="article" data-ofp="false"></div> </div> </div> </div> </div> </div> </div><div class="grid grid--cols-10@md grid--cols-8@lg article-column"> <!-- Open --> <div class="col-12 col-10@md col-6@lg col-start-3@lg"> <!-- Open --> <div class="article-column__content"> <!-- Open --> </div></div></div></div> </div> </div> </div> <!--right side bar--> <div id="rightrail-wrapper" class="col-12 col-10@md col-3@lg col-start-10@lg"> <div class="article__side"> <div class="show@lg 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