YouTube for Songwriters

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href="https://web.archive.org/web/20240503231819/https://www.youtube.com/c/tainy" target="_blank" rel="noreferrer"> Tainy </a> </div> </div> </div> </div> <section class="yta-section"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--offset-1-span-10 lb-grid__cell--sm-span-12"> <div class="yta-md"> <h2>Get started</h2> <ul> <li> <a href="https://web.archive.org/web/20240503231819/https://www.youtube.com/watch?v=l0eM1_JVqHE" target="_blank" rel="noreferrer">Create a channel</a>. Thoughtfully upload channel art and customize your layout so that viewers see what you want them to when they get to your channel. </li> <li> Think of your channel as your <strong>visual discography</strong>. </li> </ul> <p class="tip"> Tip: Know your <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/2972003" target="_blank" rel="noreferrer">channel art guidelines</a> and <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/72431" target="_blank" rel="noreferrer">thumbnail photo guidelines</a>. </p> <h2>Manage and plan a strategy for your channel</h2> <ul> <li> Think about how to organize your successes to powerfully showcase your catalog or discography through the use of <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/57792?co=GENIE.Platform%3DDesktop" target="_blank" rel="noreferrer">playlists</a> and <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/3027787?hl=en" target="_blank" rel="noreferrer">sections</a>. </li> <li> Try out other content types that work on YouTube. If you are a songwriter or producer; give your fans, collaborators, and co-writers a peek into what you love to do when you are not in the studio or creating music. </li> <li> Tease upcoming content with features such as <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/10059070#:~:text=YouTube%20Shorts%20are%20vertical%20videos,experience%2C%20made%20for%20short%20videos." target="_blank" rel="noreferrer">YouTube Shorts</a>. </li> <li> Go live. <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/2474026" target="_blank" rel="noreferrer">Live streaming</a> from your channel is a great way to share a real time look into everyday life and the creative process. </li> </ul> <p class="tip"> Tip: Uploading non-music content such as hobbies and other passions outside of music may have a positive impact on watch time and drive channel subscribers. </p> <h2>Think about upload cadence</h2> <ul> <li> You don鈥檛 have to always upload on the same day at the same time, but having a relatively consistent upload schedule is recommended. </li> <li> Experiment with content length and don鈥檛 feel like you have to stick to 2-3 minutes when creating content; YouTube Creators have found success with a wide range of content lengths. </li> </ul> <p class="tip"> Tip: Take a deep dive into <a href="/web/20240503231819/https://artists.youtube/songwriters/content-strategies/">content types</a> and associated strategies. </p> <h2>Optimize your videos</h2> <ul> <li> Title your videos, and keep formatting consistent across all uploaded content. </li> <li> <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/146402" target="_blank" rel="noreferrer">Tag your videos</a>.Tags are descriptive keywords you can add to your video to help viewers find your content. Not sure what to tag? Think about frequent collaborators or co-writers, your roster/members, or any other key terms that are relevant to your catalog or organization. </li> <li> Do not overlook <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/72431" target="_blank" rel="noreferrer">thumbnails</a>; they can help capture a viewer's visual attention. Be sure your thumbnails are clear and compelling as they indicate suggested page content and play a part in a user鈥檚 search experience as they look for your channel. </li> <li> Make sure your thumbnail is hi-res, and doesn鈥檛 violate our <a href="https://web.archive.org/web/20240503231819/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/" target="_blank" rel="noreferrer">community guidelines</a>. </li> <li> Think about <a href="https://web.archive.org/web/20240503231819/https://creatoracademy.youtube.com/page/lesson/descriptions" target="_blank" rel="noreferrer">descriptions</a>. Descriptions are another way to help capture a viewer鈥檚 attention and are important when it comes to searchability, and influencing viewers to watch your videos. </li> </ul> <p class="tip"> Tip: Drive your existing social audience to your channel when you can. </p> <h2>Consider using YouTube Premieres</h2> <ul> <li> <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/9080341?gclid=Cj0KCQjwpfHzBRCiARIsAHHzyZqCc9KE2EjiQ7Z1as5r2tAQ_Hh6WXPrPp1pB3AXLkAYacfjlP9AKjEaAhvxEALw_wcB&gclsrc=aw.ds" target="_blank" rel="noreferrer">Premieres</a> help build excitement and buzz and can accelerate the velocity of a new video on YouTube. </li> <li>Be sure to enable your watchpage early.</li> <li>Tease your release in advance on social.</li> <li>Be present in the live chat when you can.</li> <li> Set your Premiere to go live at a time when your core audience is awake. </li> <li> Don鈥檛 forget to remind fans to subscribe to your channel once your video becomes a regular upload on your channel. </li> </ul> <p class="tip"> Tip: Consider using <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/10059070?hl=en#:~:text=YouTube%20Shorts%20are%20vertical%20videos,experience%2C%20made%20for%20short%20videos." target="_blank" rel="noreferrer">YouTube Shorts</a> to tease upcoming content or releases. </p> <h2>Engage outside of uploading.</h2> <ul> <li> Respond to <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/9482367" target="_blank" rel="noreferrer">comments</a>, especially in the first hour after an upload which can drive up engagement. </li> <li> React to comments by selecting the heart beneath a comment to show appreciation, or select a thumbs up to like a comment. </li> <li> Pin comments to give visibility to your comment or highlight a positive comment from a fan or collaborator. </li> <li> Ask visitors to subscribe, and then to <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/3382248?co=GENIE.Platform%3DDesktop" target="_blank" rel="noreferrer">tap the Notification bell</a> on your channel. </li> <li> Generally, users will come back if they feel like you are active on your channel and reading their comments. </li> </ul> <p class="tip"> Tip: Identify similar creators and engage them on the platform. Their subscribers will notice and want to discover your channel as well. </p> <h2> Know your <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/7628154" target="_blank" rel="noreferrer">YouTube Studio metrics</a> </h2> <ul> <li> <strong>Impressions:</strong> how many times your thumbnails were shown to viewers on YouTube through registered impressions. Think of impressions as indicating the number of opportunities your content was given to earn a view. </li> <li> <strong>Impressions click-through-rate:</strong> how often viewers watched a video after seeing a thumbnail. Simply put, it is how often viewers click on a video after seeing an impression. </li> <li> <strong>Watch time (minutes):</strong> refers to the total amount of time that viewers have spent watching your content and gives you a sense of what is actually being watched (as opposed to clicked on and then abandoned). </li> </ul> <p class="tip"> Tip: Want a deeper dive? See what else you can discover about your videos in <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/9419340?hl=en&authuser=0" target="_blank" rel="noreferrer">YouTube Studio Analytics & Metrics</a>. </p> </div> </div> </div> </section> <section class="yta-section yta-songwriters-bg-section"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--offset-1-span-10 lb-grid__cell--sm-span-12"> <div class="yta-md"> <h2>Things To Avoid</h2> <ul> <li> Don鈥檛 give too much away on social media. Promotion is important, but a best practice is to tease fans and drive them to your YouTube channel for the full video experience. </li> <li> Don鈥檛 think about YouTube only as a place for music videos. <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/10059070#:~:text=YouTube%20Shorts%20are%20vertical%20videos,experience%2C%20made%20for%20short%20videos." target="_blank" rel="noreferrer">Short videos</a> that you would post on other platforms have a home and audience here as well. </li> <li> Don鈥檛 worry. This is a marathon and not a sprint. Your content鈥檚 lifecycle on YouTube is a lot longer than on other platforms. The views are coming and they come for weeks, months, and even years after uploading. </li> </ul> <h2>Keep reading</h2> <p> You have now laid the foundation for a comprehensive and powerful YouTube channel. Take your knowledge one step further and review more in-depth strategies. </p> <ul class="column-list"> <li> <a href="/web/20240503231819/https://artists.youtube/songwriters/songwriters-producers/" class="ytc-arrow-link">YouTube for songwriters and producers</a> </li> <li> <a href="/web/20240503231819/https://artists.youtube/songwriters/publishers-societies-pros/" class="ytc-arrow-link">YouTube for music publishers, societies & PROs</a> </li> <li> <a href="/web/20240503231819/https://artists.youtube/songwriters/content-strategies/" class="ytc-arrow-link">Smart content strategies</a> </li> </ul> </div> </div> </div> </section> <section class="yta-songwriters-subpage__final-note"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--offset-1-span-10 lb-grid__cell--sm-span-12"> <div class="yta-md"> <p> Please note: all content on your YouTube channel must adhere to <a href="https://web.archive.org/web/20240503231819/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/#community-guidelines" target="_blank" rel="noreferrer">YouTube Community Guidelines</a> and <a href="https://web.archive.org/web/20240503231819/https://www.youtube.com/static?gl=GB&template=terms" target="_blank" rel="noreferrer">Terms of Service</a>. Make sure you have the necessary content clearances for audio/video on demand content. If you are creating a live stream, <a href="https://web.archive.org/web/20240503231819/https://support.google.com/youtube/answer/2474026" target="_blank" rel="noreferrer">click here to learn more about live streams on YouTube</a>. </p> </div> </div> </div> </section> </div> </div> </main> <footer class="lb-footer" lb-auto-init="LBFooter" lb-options="{ 'bareUrl': '/songwriters/insider-tips/', 'locales': 'de_ALL,el_ALL,en-GB_ALL,es-419_ALL,es_ALL,fr_ALL,id_ALL,it_ALL,ja_ALL,ko_ALL,nl_ALL,pl_ALL,pt-BR_ALL,pt-PT_ALL,ro_ALL,ru_ALL,sv_ALL,th_ALL,tr_ALL,vi_ALL,zh-TW_ALL' }"></footer> <script src="https://web.archive.org/web/20240503231819js_/https://www.youtube.com/iframe_api" nonce="DhpXwWYvpkdmWhhZHQaVXQ"></script> <script src="https://web.archive.org/web/20240503231819js_/https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-language="ALL" data-glue-cookie-notification-bar-site-id="artists.youtube" nonce="DhpXwWYvpkdmWhhZHQaVXQ"></script> </body> </html>

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YouTube for Songwriters - Insider Tips