AI-Driven HCP & Patient Profiling- Commercial

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href="https://www.iqvia.com/locations/united-states">United States</a></li> </ul> </div> </li> <li> <img src="/-/media/iqvia/images/navigation/regions-asia.svg"> <div class="d-block"> <h3>Asia & Oceania</h3> </div> <div class="sub-content"> <h6>Asia & Oceania</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/asia-pacific">Asia Pacific</a></li> <li><a href="https://www.iqvia.com/locations/australia-and-new-zealand">Australia & NZ</a></li> <li><a href="https://www.iqvia.com/zh-cn/locations/china">中国</a></li> <li><a href="https://www.iqvia.com/locations/india">India</a></li> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/ja-jp/locations/japan">Japan</a></li> <li><a href="https://www.iqvia.com/ko-kr/locations/korea">대한민국</a></li> <li><a href="https://www.iqvia.com/locations/southeast-asia">Southeast Asia</a></li> <li><a href="https://www.iqvia.com/locations/sri-lanka">Sri Lanka</a></li> </ul> </div> </li> <li> <img src="/-/media/iqvia/images/navigation/regions-eastern-europe.svg"> <div class="d-block"> <h3>Europe</h3> </div> <div class="sub-content"> <h6>Europe</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/adriatic">Adriatic</a></li> <li><a href="https://www.iqvia.com/locations/belgium">Belgium</a></li> <li><a href="https://www.iqvia.com/locations/bulgaria">Bulgaria</a></li> <li><a href="https://www.iqvia.com/locations/czech">Czech Republic</a></li> <li><a href="https://www.iqvia.com/de-de/locations/germany">Deutschland</a></li> <li><a href="https://www.iqvia.com/es-es/locations/spain">España</a></li> <li><a href="https://www.iqvia.com/fr-fr/locations/france">France</a></li> <li><a href="https://www.iqvia.com/locations/greece">Greece</a></li> <li><a href="https://www.iqvia.com/locations/hungary">Hungary</a></li> <li><a href="https://www.iqvia.com/locations/ireland">Ireland</a></li> <li><a href="https://www.iqvia.com/locations/israel">Israel</a></li> <li><a href="https://www.iqvia.com/it-it/locations/italy">Italia</a></li> </ul> <ul class="sub-list" style="float:left"> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/nl-nl/locations/netherlands">Nederland</a></li> <li><a href="https://www.iqvia.com/locations/nordics">Nordics</a></li> <li><a href="https://www.iqvia.com/pl-pl/locations/poland">Poland</a></li> <li><a href="https://www.iqvia.com/pt-pt/locations/portugal">Portugal</a></li> <li><a href="https://www.iqvia.com/locations/romania">Romania</a></li> <li><a href="https://www.iqvia.com/locations/russia">Russia</a></li> <li><a href="https://www.iqvia.com/locations/slovakia">Slovakia</a></li> <li><a href="https://www.iqvia.com/locations/switzerland">Switzerland</a></li> <li><a href="https://www.iqvia.com/locations/turkey">Turkey</a></li> <li><a href="https://www.iqvia.com/locations/ukraine">Ukraine</a></li> <li><a href="https://www.iqvia.com/locations/united-kingdom">United Kingdom</a></li> </ul> 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href="https://www.iqvia.com/pt-br/solutions/industry-segments/generics">Generics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/medtech">MedTech</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">HEALTHCARE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health">Global Public Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/public-health-and-government">Government</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/payers">Payers</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/providers">Providers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">THERAPEUTIC AREAS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/oncology">Oncology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ol> </div> <div class="w-34 full-bg"> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h5 class="title">Impacting People's Lives</h5> <p class="description">We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/about-us/our-impact"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> </div> <div class="w-33"> <h3>Harness the power to transform clinical development</h3> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/research-and-development" style="max-width: 303px;">Research & Development Overview</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Research & Development Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/functional-services">Functional Services</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/consulting">Consulting</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/therapeutics">Therapeutic Expertise</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> </div> <div class="w-33"> <h3>Real World Evidence. Real Confidence. Real Results.</h3> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/real-world-evidence" style="max-width: 303px;">REAL WORLD EVIDENCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Real World Evidence Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design">Study Design</a></li> </ol> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> </div> <div class="w-33"> <h3>See markets more clearly. Opportunities more often.</h3> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/commercialization" style="max-width: 303px;">COMMERCIALIZATION OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Commercialization Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> </div> <div class="w-33"> <h3>Service driven. Tech-enabled. Integrated compliance.</h3> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance" style="max-width: 303px;">COMPLIANCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Safety & Regulatory Compliance Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> </div> <div class="w-33"> <h3>Intelligence that transforms life sciences end-to-end.</h3> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/technologies" style="max-width: 303px;">TECHNOLOGIES OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Technology Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/information-management">Enterprise Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/developer">Developer</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/partner-programs">Partner Programs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/insights">Technology Insights</a></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Products</a> <div class="primary-nav-wrapper"> <div class="content product-selector"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-22 pt-35 pb-35"> <h5 class="">CLINICAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMMERCIAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/information-management">Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">REAL WORLD PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper h-100"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h5 class="title">CASE STUDY</h5> <p class="description">Data in a Day</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/library/case-studies/data-in-a-day"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Insights</a> <div class="primary-nav-wrapper"> <div class="content insights"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics & trends in healthcare. </p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/insights/points-of-view"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/insights/the-iqvia-institute"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers/rd-trends-2-24-feature-594x345.png?h=345&w=595&hash=C7462F6E6BF2533DDB1495270033ECE1"> <h5 class="title">INSTITUTE REPORT</h5> <p class="description">Global Trends in R&D 2024</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/insights/the-iqvia-institute/reports-and-publications/reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&w=1028&hash=1632D3291C30D0D4F02206E2270C0840"> <h5 class="title">EMEA Insights</h5> <p class="description">IQVIA thought leadership with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h5 class="title">WHITE PAPER</h5> <p class="description">DCTs Deliver Big ROI</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/library/white-papers/dcts-deliver-big-roi"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&w=1024&hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h5 class="title">WHITE PAPER</h5> <p class="description">Capturing value at scale: The $4 billion RWE imperative</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">About</a> <div class="primary-nav-wrapper"> <div class="content about-selector"> <div class="shadow"></div> <div class="d-flex flex-column "> <div class="d-flex flex-column"> <div class="d-flex tab"> 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viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> </div> <div class="w-33"> <h3>Unlock your potential to drive healthcare forward</h3> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn" href="https://www.iqvia.com/pt-br/about-us/iqvia-connected-intelligence" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> </div> <div class="w-33"> <h3>IQVIA AI is Healthcare-grade AI</h3> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/innovative-models/artificial-intelligence-and-machine-learning" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <h3></h3> <p></p> <a class="btn" href="" style="max-width: 303px;"></a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> </div> <div class="w-33"> <h3>Your healthcare data deserves more than just a cloud.</h3> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/human-data-science-cloud" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> </div> <div class="w-33"> <h3>Innovations make an impact when bold ideas meet powerful partnerships</h3> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn" href="https://www.iqvia.com/pt-br/about-us/innovation-hub" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> </div> <div class="w-33"> <h3>Proven, faster DCT solutions</h3> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> </div> <div class="w-33"> <h3>IQVIA Patient Experience Solutions with Apple devices</h3> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn" href="https://www.iqvia.com/pt-br/about-us/iqvia-patient-experience-solutions-with-apple-devices" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Careers</a> <div class="primary-nav-wrapper"> <div class="content careers"> <div class="shadow"></div> <div class="d-flex "> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/blog"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-50 pr-10 "> <div class="card-wrapper"> <div class="card d-flex"> <div class="d-flex flex-column min-with-description"> <h5 class="title">WE’RE HIRING</h5> <p class="description">Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/search-jobs"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> </div> </div> </div> </div> </div> </div> </li> </ol> <div class="overlay"></div> <div class="btn-style btn-primary-nav"> <a class="cta-btn-redesign" href="#rfp"> <span 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class="mt-0">THERAPEUTIC AREAS</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/oncology">Oncology</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h4 class="mt-30">Impacting People's Lives</h4> <p>"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/about-us/our-impact" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> <h5>Harness the power to transform clinical development</h5> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/research-and-development">Research & Development Overview</a> <div class="hr"></div> <h6>Research & Development Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/functional-services">Functional Services</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/consulting">Consulting</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics">Therapeutic Expertise</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> <h5>Real World Evidence. Real Confidence. Real Results.</h5> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/real-world-evidence">REAL WORLD EVIDENCE OVERVIEW</a> <div class="hr"></div> <h6>Real World Evidence Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design">Study Design</a></li> </ul> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> <h5>See markets more clearly. Opportunities more often.</h5> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/commercialization">COMMERCIALIZATION OVERVIEW</a> <div class="hr"></div> <h6>Commercialization Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> <h5>Service driven. Tech-enabled. Integrated compliance.</h5> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance">COMPLIANCE OVERVIEW</a> <div class="hr"></div> <h6>Safety & Regulatory Compliance Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> <h5>Intelligence that transforms life sciences end-to-end.</h5> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/technologies">TECHNOLOGIES OVERVIEW</a> <div class="hr"></div> <h6>Technology Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/information-management">Enterprise Information Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/developer">Developer</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/partner-programs">Partner Programs</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/insights">Technology 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href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ul> </div> <div class="tab-item"> <h5>REAL WORLD PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ul> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h4 class="mt-30">CASE STUDY</h4> <p>"Data in a Day</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/library/case-studies/data-in-a-day" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" 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transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">WHO WE ARE</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/about-us">Our Story</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/our-impact">Our Impact</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health">Commitment to Public Health</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/code-of-conduct">Code of Conduct</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/esg">Environmental Social Governance</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/privacy">Privacy</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/leadership">Executive Team</a></li> </ul> <h6 class="mt-0">NEWS & RESOURCES</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/newsroom">News</a></li> <li><a href="https://www.iqvia.com/pt-br/events">Events & Webinars</a></li> <li><a href="https://www.iqvia.com/pt-br/analyst-reports">Industry Analyst Reports</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health/covid-19-resources">COVID-19 Resources</a></li> <li><a href="https://www.iqvia.com/pt-br/locations">Our Locations</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/navigation/354_professional-man-leading-meeting-in-office-cubicle.jpg?h=683&w=1024&hash=1A73E77D3E5A169DFFAB2A49CB369CB3"> <h4 class="mt-30">INVESTOR RELATIONS</h4> <p>"Visit our investor relations site for more information.</p> <a class="btn-redirect" href="https://ir.iqvia.com/overview/default.aspx" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> <h5>Unlock your potential to drive healthcare forward</h5> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/about-us/iqvia-connected-intelligence">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> <h5>IQVIA AI is Healthcare-grade AI</h5> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/solutions/innovative-models/artificial-intelligence-and-machine-learning">LEARN MORE</a> </div> <div class="tab-item"> <h5></h5> <p></p> <a class="btn w-auto mt-30" href=""></a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> <h5>Your healthcare data deserves more than just a cloud.</h5> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/solutions/human-data-science-cloud">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> <h5>Innovations make an impact when bold ideas meet powerful partnerships</h5> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/about-us/innovation-hub">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> <h5>Proven, faster DCT solutions</h5> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> <h5>IQVIA Patient Experience Solutions with Apple devices</h5> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/about-us/iqvia-patient-experience-solutions-with-apple-devices">LEARN MORE</a> </div> </div> </div> <div class="item-wrapper-mobile list pb-0" data-attribute="careers"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Careers</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Careers</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5 class="title-sm">WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="tab-item"> <h5 class="title-sm">LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/blog" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> <h4 class="mt-30">WE’RE HIRING</h4> <p>"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/search-jobs" target="_blank"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="contactus"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Contact Us</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Contact Us</span>/<span></span></div> <div class="lists"> </div> </div> </div> </div> </div> </div> </header>  <section class="mid-level-hero-redesign gradient_indigo__bg"> <div class="mid-level-hero-redesign-inner"> <div class="mid-level-hero-redesign-inner-top"> <div class="text-content"> <h6 class="sub-title">COMMERCIAL</h6> <h1 class="title">Realize your brand’s full potential</h1> <div class="description"><p>Gain a deeper understanding of your patients and healthcare providers (HCPs) with IQVIA's AI-powered solutions and global patient data. Our innovative tools simplify complex health data, enabling you to identify and segment patients quickly and uncover patterns, trends, and key areas for advancing patient care. </p> <p> Maximize your commercial effectiveness by seamlessly analyzing and jointly segmenting patient and HCP populations to find the optimal physicians for better targeting and engagement. With IQVIA, you can make data-driven decisions that maximize outreach effectiveness and drive better patient outcomes.</p></div> <div class="btn"> <a class="cta-btn-redesign" href="#rfp"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> <div class="media-content"> <img class="back-image" src="/-/media/feature/qims-shotgun-promo/defaultaccentmidheroimage.png?mw=800&hash=B03229E97B59DB49E9F2B15F499C1ACD" data-aos="zoom-in" data-aos-delay="1250"> <div class="main-image round-corners"><img src="/-/media/iqvia/images/modules/brandworld/099_medical-professionals-meeting-in-hospital.jpg?mw=800&hash=DCDA0ED1F4CE32B27A6EE121F87020DB"></div> <div class="mobile-image round-corners"><img src="/-/media/iqvia/images/modules/brandworld/099_medical-professionals-meeting-in-hospital.jpg?mw=800&hash=DCDA0ED1F4CE32B27A6EE121F87020DB"></div> </div> </div> <div class="bottom-text breadcrumbs-hero_outer"> <div 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fa-chevron-down"></i></button> <nav class="nav-dropdown"> <ul> <li> <a href="#OurSolutions">Our Solutions</a> </li> <li> <a href="#PatientFindingandDiseaseModelling">Patient Finding & Disease Modelling</a> </li> <li> <a href="#PatientJourneyAndCharacterization">Patient Journey & Characterization</a> </li> <li> <a href="#DynamicHCPProfilingAndTargeting">Dynamic HCP Profiling & Targeting</a> </li> <li> <a href="#FieldAlerts">Field Alerts</a> </li> <li> <a href="#IntegratedFieldAlerts">Integrated Field Alerts</a> </li> <li> <a href="#KnowledgeHub">Knowledge Hub</a> </li> <li> <a href="#ExploreMore">Explore More</a> </li> </ul> </nav> </div> </div> </div> </nav> <section id="OurSolutions"></section>  <section class="products-carousel"> <div class="products-carousel__inner"> <div class="swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="bg"> <div class="slide-content"> <img src="/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/patient-characterization-and-journey-v1.png?h=814&iar=0&mw=600&w=600&hash=11A57943F9AD09BF596DABEB28B84101" alt="" data-aos-duration="1000" data-aos="move-right" /> <div class="text-content" data-aos="fade-in" data-aos-duration="1500"> <h1 class="title"> Patient Characterization & Journey </h1> <p> Gain a deep understanding of a patient population with IQIVIA's powerful tools and dynamic dashboards. </p> <p> Profile patients clinically, demographically, and socioeconomically, map their clinical journeys pre and post-diagnosis, and identify key decision-making healthcare professionals throughout the process. Discover hidden patterns and interactions overlooked by traditional methods with IQVIA's predictive AI algorithms including underdiagnosed populations or those likely to switch treatments.</p> <div class="anim-wrapper"> <div class="btn"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="bg"> <div class="slide-content"> <img src="/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/new/batch3revised_0004_0001_patient_profiling_tablet_comp-v1.png?h=617&iar=0&mw=600&w=570&hash=8084E4216FB412C9E65C7F5534A35417" alt="" data-aos-duration="1000" data-aos="move-right" /> <div class="text-content" data-aos="fade-in" data-aos-duration="1500"> <h1 class="title"> Patient Finding & Disease Modelling </h1> <p> Identify opportunity patients specific to your market needs, such as those at risk but under-diagnosed, predicted to start a treatment or to transition therapy. This allows for a deeper analysis of misdiagnosis, disease progression, and adherence patterns. </p> <p> Harness IQVIA's unmatched expertise and data to dramatically accelerate patient finding. </p> <p> <em>Ready to revolutionize your approach? </em> </p> <div class="anim-wrapper"> <div class="btn"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="bg"> <div class="slide-content"> <img src="/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/dynamic-hcp-profiling-and-targeting-v1.png?h=814&iar=0&mw=600&w=600&hash=95C976859494854D3A7CC65024D56787" alt="" data-aos-duration="1000" data-aos="move-right" /> <div class="text-content" data-aos="fade-in" data-aos-duration="1500"> <h1 class="title"> Dynamic HCP Profiling and Targeting </h1> <p> Effortlessly discover high-value physicians with IQVIA's AI-powered HCP profiling and targeting tool. Our solution allows you to rapidly identify and segment HCPs based on multiple dimensions across patient populations of interest. Generate dynamic, focused lists for precise and impactful outreach.</p> <div class="anim-wrapper"> <div class="btn"> <a class="cta-btn-redesign" href="#conactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="bg"> <div class="slide-content"> <img src="/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/field-alerts_tablet_comp-v1.png?h=814&iar=0&mw=600&w=600&hash=47431D72B442C1861C8AF8F5CB6BBE54" alt="" data-aos-duration="1000" data-aos="move-right" /> <div class="text-content" data-aos="fade-in" data-aos-duration="1500"> <h1 class="title"> Field Alerts </h1> <p> Unlock patient opportunities and establish precise connections with US physicians by using IQVIA’s field alerts. Seamlessly identify and engage with healthcare professionals and optimize resource deployment, boost competitiveness, and drive market share. </p> <p><em>Only Available in United States</em></p> <div class="anim-wrapper"> <div class="btn"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="bg"> <div class="slide-content"> <img src="/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/ai-commercial/integrated-alerts.png?h=814&iar=0&mw=600&w=600&hash=D15AF3D9A6EDB303ADB3B00019408CE4" alt="" data-aos-duration="1000" data-aos="move-right" /> <div class="text-content" data-aos="fade-in" data-aos-duration="1500"> <h1 class="title"> INTEGRATED FIELD ALERTS </h1> <p> Get the most complete picture of where an HCP is in their treatment decision journey by combining medical research behavioral insights from AIM XR, and insights from the largest and most robust anonymized patient databases available via Field Alerts.</p> <p><em>Only Available in United States</em></p> <div class="anim-wrapper"> <div class="btn"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </div> </div> <div class="controls-panel"> <div class="button-prev"><i class="fa-solid fa-angle-left"></i><span>Prev</span></div> <div class="swiper-pagination"></div> <div class="button-next"><span>Next</span><i class="fa-solid fa-angle-right"></i></div> </div> </div> </div> </section>  <section id="PatientFindingandDiseaseModelling"></section> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box accent-image"> <img class="overlay" src="/-/media/iqvia/images/shape-library/shape-3.png?mw=700&hash=BA6005891CE1E1939C2CE09E1304D142" data-aos="zoom-in"> <div class="main-image non-image" style="background-image: url('/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/ai-commercial/patientpopulation.png?mw=700&hash=73F66454542F46DBDABFA9E37A2BCED1')"></div> </div> </div> <div class="fifty-fifty-redesign__content"> <h2 class="fifty-fifty-redesign__heading"> PATIENT FINDING & DISEASE MODELLING </h2> <h3 class="fifty-fifty-redesign__heading"> Identify the full market size & high-opportunity patients </h3> <div class="fifty-fifty-redesign__text"> <p> Understand the complete treatable population for a disease and identify physicians likely to prescribe treatment with high accuracy, so you optimize marketing and sales resources, improve competitiveness, and grow the full market opportunity. </p> <p>Accelerate your brand performance by leveraging proprietary AI algorithms to analyze over 60 patient and HCP dimensions, delivering up to five times more patients. Algorithms support the expansion of the diagnosed cohort, help spur growth of the treatable population, and identify undiagnosed patients, and link to their treating physicians, forming a list of high-opportunity HCP targets for personal or omnichannel campaigns. </p> <p> <em style="font-size:14px;">IQVIA Patient Finding and Disease Modelling is the AIML-based decision engine that powers the analytic models across the AIML solution suite to generate insights.</em></p> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="icon-with-text dark_blue__accent"> <div class="icon-with-text__outer"> <div class="icon-with-text__wrapper"> <div class="icon-with-text-header-content"> <div class="header-content_top"> <h2>IQVIA PREDICTIVE MODELS</h2> </div> <div class="header-content_bottom"> <div class="content_bottom-left"> <h3 class="bottom-left_text">Identify the full market size, discover high-opportunity physicians and patients</h3> </div> </div> </div> <div class="icon-with-text__inner"> <div class="icon-with-text__image"> <div class="icon-with-text__image-box"> <div class="card-slider"> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M10.18,15.22a2.73,2.73,0,1,1,2.73-2.73A2.72,2.72,0,0,1,10.18,15.22Zm0-4.45a1.73,1.73,0,1,0,1.73,1.72A1.72,1.72,0,0,0,10.18,10.77Z"/><path class="cls-1" d="M13.29,17.12a.51.51,0,0,1-.44-.25,3.05,3.05,0,0,0-5.3-.06.5.5,0,0,1-.86-.52,4.06,4.06,0,0,1,7,.08.49.49,0,0,1-.18.68A.47.47,0,0,1,13.29,17.12Z"/><path class="cls-1" d="M6.35,21.5a2.73,2.73,0,1,1,2.72-2.72A2.73,2.73,0,0,1,6.35,21.5Zm0-4.45a1.73,1.73,0,1,0,1.72,1.73A1.74,1.74,0,0,0,6.35,17.05Z"/><path class="cls-1" d="M10.11,26.15a.5.5,0,0,1-.5-.5c0-2.81-1.64-4.07-3.26-4.07s-3.26,1.26-3.26,4.07a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-3.48,2.2-5.07,4.26-5.07s4.26,1.59,4.26,5.07A.5.5,0,0,1,10.11,26.15Z"/><path class="cls-1" d="M14,21.5a2.73,2.73,0,1,1,2.72-2.72A2.73,2.73,0,0,1,14,21.5Zm0-4.45a1.73,1.73,0,1,0,1.72,1.73A1.74,1.74,0,0,0,14,17.05Z"/><path class="cls-1" d="M17.71,26.15a.5.5,0,0,1-.5-.5c0-2.81-1.64-4.07-3.26-4.07s-3.26,1.26-3.26,4.07a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-3.48,2.21-5.07,4.26-5.07s4.26,1.59,4.26,5.07A.5.5,0,0,1,17.71,26.15Z"/><path class="cls-1" d="M20.42,16.63a5.39,5.39,0,1,1,5.39-5.39A5.39,5.39,0,0,1,20.42,16.63Zm0-9.78a4.39,4.39,0,1,0,4.39,4.39A4.4,4.4,0,0,0,20.42,6.85Z"/><path class="cls-1" d="M27.91,20.71a.47.47,0,0,1-.35-.15l-4.71-4.7a.52.52,0,0,1-.14-.36.52.52,0,0,1,.14-.35l1.51-1.5a.48.48,0,0,1,.7,0l4.71,4.7a.51.51,0,0,1,0,.71l-1.51,1.5A.47.47,0,0,1,27.91,20.71Zm-4-5.21,4,4,.8-.79-4-4Z"/><path class="cls-1" d="M25.12,17.81a.49.49,0,0,1-.35-.15.5.5,0,0,1,0-.71l1.39-1.39a.5.5,0,0,1,.7,0,.5.5,0,0,1,0,.71l-1.38,1.39A.51.51,0,0,1,25.12,17.81Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Find up to 95x more undiagnosed patients</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>IQVIA predictive modelling identified 95x more undiagnosed patients for ultra-rare diseases than a rules-based approach.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/improving-patient-identification-95x-with-ai-powered-modeling"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M4.61,27.92a.54.54,0,0,1-.59-.5.51.51,0,0,1,.5-.5h.09c8.78,0,15.8-3.68,21.47-11.25a.5.5,0,0,1,.7-.1.51.51,0,0,1,.1.7C21,24.11,13.73,27.92,4.61,27.92Z"/><path class="cls-1" d="M27.52,19.72a.5.5,0,0,1-.49-.43L26.53,16l-3.34.49a.5.5,0,1,1-.15-1l3.84-.58a.5.5,0,0,1,.57.42L28,19.14a.5.5,0,0,1-.42.57Z"/><path class="cls-1" d="M12.7,18A2.92,2.92,0,1,1,15.62,15,2.92,2.92,0,0,1,12.7,18Zm0-4.84A1.92,1.92,0,1,0,14.62,15,1.92,1.92,0,0,0,12.7,13.11Z"/><path class="cls-1" d="M14.92,18.73a.52.52,0,0,1-.29-.09,3.44,3.44,0,0,0-3.86,0,.52.52,0,0,1-.7-.12.51.51,0,0,1,.12-.7,4.46,4.46,0,0,1,5,0,.52.52,0,0,1,.12.7A.51.51,0,0,1,14.92,18.73Z"/><path class="cls-1" d="M8.57,22.86a2.92,2.92,0,1,1,2.92-2.92A2.92,2.92,0,0,1,8.57,22.86Zm0-4.84a1.92,1.92,0,1,0,1.92,1.92A1.92,1.92,0,0,0,8.57,18Z"/><path class="cls-1" d="M4.47,27.92a.51.51,0,0,1-.5-.5C4,23.66,6.35,22,8.57,22A4.57,4.57,0,0,1,13,26a.5.5,0,0,1-.4.58.51.51,0,0,1-.58-.4A3.58,3.58,0,0,0,8.57,23C6.78,23,5,24.33,5,27.42A.5.5,0,0,1,4.47,27.92Z"/><path class="cls-1" d="M16.83,22.86a2.92,2.92,0,1,1,2.92-2.92A2.92,2.92,0,0,1,16.83,22.86Zm0-4.84a1.92,1.92,0,1,0,1.92,1.92A1.92,1.92,0,0,0,16.83,18Z"/><path class="cls-1" d="M12.84,26.68h-.09a.5.5,0,0,1-.41-.57A4.59,4.59,0,0,1,16.83,22a4.33,4.33,0,0,1,2.5.78.5.5,0,0,1,.12.7.51.51,0,0,1-.7.12,3.24,3.24,0,0,0-1.92-.6,3.57,3.57,0,0,0-3.5,3.32A.49.49,0,0,1,12.84,26.68Z"/><path class="cls-1" d="M20.11,14.08a5,5,0,1,1,5-5A5,5,0,0,1,20.11,14.08Zm0-9a4,4,0,1,0,4,4A4,4,0,0,0,20.11,5.08Z"/><path class="cls-1" d="M20.11,7.43a.5.5,0,0,1-.5-.5V6.06a.5.5,0,1,1,1,0v.87A.5.5,0,0,1,20.11,7.43Z"/><path class="cls-1" d="M20.11,12.64a.5.5,0,0,1-.5-.5v-.87a.5.5,0,0,1,1,0v.87A.5.5,0,0,1,20.11,12.64Z"/><path class="cls-1" d="M20.08,11.78a2,2,0,0,1-1.75-.89.5.5,0,0,1,.85-.51,1.19,1.19,0,0,0,1.26.36c.2-.06.52-.19.53-.52s-.23-.49-1-.73a4,4,0,0,1-.85-.36,1.41,1.41,0,0,1-.7-1.25,1.51,1.51,0,0,1,.85-1.24,2,2,0,0,1,2.27.41.5.5,0,1,1-.73.69,1,1,0,0,0-1.09-.21.53.53,0,0,0-.3.39.41.41,0,0,0,.24.36,2.72,2.72,0,0,0,.63.26C21,8.75,22,9.09,22,10.23a1.56,1.56,0,0,1-1.26,1.47A2.18,2.18,0,0,1,20.08,11.78Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Up to 39X conversion rate</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>IQVIA predictive models have a 16X conversion rate compared to control patients, increasing to 39X for high-risk patients. </p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/precise-hcp-segmentation-raised-patient-identification-16x"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M27.41,20.13h0a.5.5,0,0,1-.5-.5V16.25l-3.38-.06a.49.49,0,0,1-.49-.51.48.48,0,0,1,.5-.49l3.88.06a.51.51,0,0,1,.49.51v3.87A.5.5,0,0,1,27.41,20.13Z"/><path class="cls-1" d="M9,28H4.43a.5.5,0,0,1-.5-.5.5.5,0,0,1,.5-.5H8.76l3.81-4.53a.49.49,0,0,1,.68-.08L15,23.8l3.12-3.72a.52.52,0,0,1,.34-.18.49.49,0,0,1,.37.12l2.5,2.12,5.34-6.36a.5.5,0,0,1,.76.64l-5.65,6.74a.48.48,0,0,1-.34.18.49.49,0,0,1-.37-.12l-2.5-2.11-3.12,3.7a.49.49,0,0,1-.68.08L13,23.52,9.37,27.86A.46.46,0,0,1,9,28Z"/><path class="cls-1" d="M15.93,13.55a2.26,2.26,0,1,1,2.26-2.26A2.26,2.26,0,0,1,15.93,13.55Zm0-3.52a1.26,1.26,0,1,0,1.26,1.26A1.26,1.26,0,0,0,15.93,10Z"/><path class="cls-1" d="M18.9,17.22a.5.5,0,0,1-.5-.5c0-2.15-1.24-3.11-2.47-3.11s-2.48,1-2.48,3.11a.5.5,0,0,1-1,0c0-2.82,1.8-4.11,3.48-4.11s3.47,1.29,3.47,4.11A.5.5,0,0,1,18.9,17.22Z"/><path class="cls-1" d="M24.57,8.48a2.26,2.26,0,1,1,2.26-2.26A2.27,2.27,0,0,1,24.57,8.48Zm0-3.52a1.26,1.26,0,1,0,1.26,1.26A1.26,1.26,0,0,0,24.57,5Z"/><path class="cls-1" d="M27.55,12.15a.5.5,0,0,1-.5-.5c0-2.15-1.25-3.11-2.48-3.11s-2.47,1-2.47,3.11a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-2.82,1.8-4.11,3.47-4.11s3.48,1.29,3.48,4.11A.5.5,0,0,1,27.55,12.15Z"/><path class="cls-1" d="M7.41,18.6a2.26,2.26,0,1,1,2.26-2.26A2.26,2.26,0,0,1,7.41,18.6Zm0-3.52a1.26,1.26,0,1,0,0,2.52,1.26,1.26,0,0,0,0-2.52Z"/><path class="cls-1" d="M10.38,22.27a.5.5,0,0,1-.5-.5c0-2.15-1.24-3.11-2.47-3.11s-2.48,1-2.48,3.11a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-2.82,1.8-4.11,3.48-4.11s3.47,1.29,3.47,4.11A.5.5,0,0,1,10.38,22.27Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>500% greater rate of transition</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Patients predicted by IQVIA predictive models had a 500% greater rate of transition to client’s treatment than the previous rules-based approach.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/optimizing-pharmaceutical-sales-force-effectiveness"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M17.62,9.9a1,1,0,1,0,1,1,1,1,0,0,0-1-1Z"/><path class="cls-1" d="M23,12.77a1,1,0,0,0,0,2,1,1,0,0,0,0-2Z"/><path class="cls-1" d="M21.69,24.37h-16a1.83,1.83,0,0,1-1.83-1.83V12.24a1.83,1.83,0,0,1,1.83-1.82h.8a.5.5,0,0,1,.5.5.51.51,0,0,1-.5.5h-.8a.83.83,0,0,0-.83.82v10.3a.83.83,0,0,0,.83.83h16a.82.82,0,0,0,.82-.83V20a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v2.53A1.82,1.82,0,0,1,21.69,24.37Z"/><path class="cls-1" d="M12.62,11.42a.51.51,0,0,1-.5-.5.5.5,0,0,1,.5-.5l1.92,0h0a.5.5,0,1,1,0,1l-1.92,0Z"/><path class="cls-1" d="M17.31,26.81H10.06a.5.5,0,0,1-.5-.5.5.5,0,0,1,.5-.5h7.25a.5.5,0,0,1,.5.5A.51.51,0,0,1,17.31,26.81Z"/><path class="cls-1" d="M13.68,26.36a.5.5,0,0,1-.5-.5V24a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v1.9A.5.5,0,0,1,13.68,26.36Z"/><path class="cls-1" d="M22.94,20.49a2.85,2.85,0,0,1-1.79-.74,2.67,2.67,0,0,1-2.09.68,2.69,2.69,0,0,1-1.69-1.19A2.85,2.85,0,0,1,15.28,18a2.49,2.49,0,0,1-.22-1.79A2.73,2.73,0,0,1,14.33,14a1.91,1.91,0,0,1,.59-1.05,4.47,4.47,0,0,1-.54-3.71A4.72,4.72,0,0,1,17,6.69a3.12,3.12,0,0,1,2-1.46,3.21,3.21,0,0,1,2.15.49,3.15,3.15,0,0,1,2.13-.43,3.08,3.08,0,0,1,2,1.47,4.66,4.66,0,0,1,2.62,2.53A4.42,4.42,0,0,1,27.41,13,2,2,0,0,1,28,14.06a2.74,2.74,0,0,1-.73,2.19A2.49,2.49,0,0,1,27,18,2.84,2.84,0,0,1,25,19.3a2.65,2.65,0,0,1-1.69,1.16A1.84,1.84,0,0,1,22.94,20.49Zm-1.79-1.91a.52.52,0,0,1,.35.14,2,2,0,0,0,1.61.76,1.76,1.76,0,0,0,1.1-.87.52.52,0,0,1,.37-.26,2.07,2.07,0,0,0,1.59-.81,1.57,1.57,0,0,0,.07-1.23.5.5,0,0,1,.09-.51A2,2,0,0,0,27,14.25a1.07,1.07,0,0,0-.49-.68.55.55,0,0,1-.25-.31.52.52,0,0,1,.06-.39A3.73,3.73,0,0,0,27,9.64a3.79,3.79,0,0,0-2.17-2,.62.62,0,0,1-.27-.21,2.23,2.23,0,0,0-1.43-1.16,2.35,2.35,0,0,0-1.65.45.51.51,0,0,1-.62,0,2.36,2.36,0,0,0-1.67-.49,2.19,2.19,0,0,0-1.43,1.14.45.45,0,0,1-.26.21,3.88,3.88,0,0,0-2.18,2A3.77,3.77,0,0,0,16,12.8a.51.51,0,0,1,.05.4.48.48,0,0,1-.25.31h0a1.07,1.07,0,0,0-.49.68A2.08,2.08,0,0,0,16,15.73a.5.5,0,0,1,.09.52,1.61,1.61,0,0,0,.07,1.23,2.09,2.09,0,0,0,1.59.81.52.52,0,0,1,.38.26,1.8,1.8,0,0,0,1.11.89,1.9,1.9,0,0,0,1.57-.72A.54.54,0,0,1,21.15,18.58Z"/><path class="cls-1" d="M19.13,11.41H17.42a.5.5,0,0,1,0-1h1.71a.14.14,0,0,0,.1-.06V5.69a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5V10.4A1.08,1.08,0,0,1,19.13,11.41Z"/><path class="cls-1" d="M27.2,10H23.26a1.08,1.08,0,0,1-1.09-1V6.23a.5.5,0,0,1,1,0V9s0,0,.09,0H27.2a.51.51,0,0,1,.5.5A.5.5,0,0,1,27.2,10Z"/><path class="cls-1" d="M19.54,20a.5.5,0,0,1-.5-.5V15S19,15,19,15H15a.5.5,0,0,1,0-1H19A1.08,1.08,0,0,1,20,15v4.44A.5.5,0,0,1,19.54,20Z"/><path class="cls-1" d="M23,20.51a.5.5,0,0,1-.5-.5V13.76a.51.51,0,0,1,.5-.5.5.5,0,0,1,.5.5V20A.5.5,0,0,1,23,20.51Z"/><path class="cls-1" d="M9.55,14.49a3.58,3.58,0,1,1,3.57-3.58A3.58,3.58,0,0,1,9.55,14.49Zm0-6.15a2.58,2.58,0,1,0,2.57,2.57A2.57,2.57,0,0,0,9.55,8.34Z"/><path class="cls-1" d="M9.61,12.51a1.63,1.63,0,1,1,.88-3,.51.51,0,0,1,.15.7.5.5,0,0,1-.69.15.63.63,0,1,0,0,1.08.5.5,0,1,1,.49.87A1.65,1.65,0,0,1,9.61,12.51Z"/><path class="cls-1" d="M8.23,22.19a.52.52,0,0,1-.35-.14L6.06,20.23a.51.51,0,0,1,0-.7l1.82-1.82a.5.5,0,0,1,.71.71L7.13,19.88l1.46,1.46a.51.51,0,0,1,0,.71A.54.54,0,0,1,8.23,22.19Z"/><path class="cls-1" d="M12.7,22.19a.5.5,0,0,1-.35-.85l1.46-1.46-1.46-1.46a.5.5,0,0,1,0-.71.5.5,0,0,1,.7,0l1.82,1.82a.51.51,0,0,1,0,.7l-1.82,1.82A.5.5,0,0,1,12.7,22.19Z"/><path class="cls-1" d="M9.75,22.18a.39.39,0,0,1-.18,0,.5.5,0,0,1-.28-.64l1.4-3.6a.5.5,0,1,1,.93.36l-1.4,3.6A.51.51,0,0,1,9.75,22.18Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>86% accuracy using ML</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>IQVIA predictive models accurately predicted 86% of uncontrolled asthma patients with 30% greater precision than a rules-based approach.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/improving-patient-profiling-and-physician-targeting"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="PatientJourneyAndCharacterization"></section> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/ai-commercial/adherence.png?mw=700&hash=D0B0382C6787DD57E0E1BBB0F40523A6" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h2 class="fifty-fifty-redesign__heading"> PATIENT CHARACTERIZATION & JOURNEY </h2> <h3 class="fifty-fifty-redesign__heading"> Explore market changes to find new intervention points </h3> <div class="fifty-fifty-redesign__text"> <p> Getting the correct answer quickly is a critical driver of sales and marketing effectiveness. Brand and sales leaders need a deep understanding of patients and their journeys and the ability to engage with the right physicians more effectively in an ever-changing market environment. </p> <p> IQVIA Patient Characterization and Journey delivers highly diverse patient profiles, complex journey mapping, and related HCP interactions with speed and precision, so your efforts are more agile, competitive, and focused on market share growth. </p> <p> Using Patient Characterization and Journey, you can access constantly updated analytics to understand competitive share, diagnosing pathways, eligibility, and prescribing patterns to find new intervention points and physicians to target.</p> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="icon-with-text dark_blue__accent"> <div class="icon-with-text__outer"> <div class="icon-with-text__wrapper"> <div class="icon-with-text-header-content"> <div class="header-content_top"> <h2>PATIENT CHARACTERIZATION & JOURNEY</h2> </div> <div class="header-content_bottom"> <div class="content_bottom-left"> <h3 class="bottom-left_text">Precise patient profiling and journey mapping for enhanced HCP interactions</h3> </div> </div> </div> <div class="icon-with-text__inner"> <div class="icon-with-text__image"> <div class="icon-with-text__image-box"> <div class="card-slider"> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M7.81,18.39a.49.49,0,0,1-.35-.15.51.51,0,0,1,0-.7.5.5,0,1,1,.71.7A.49.49,0,0,1,7.81,18.39Z"/><path class="cls-1" d="M9.39,22.17a.5.5,0,0,1-.23-1,.5.5,0,0,1,.67.22h0a.5.5,0,0,1-.23.67A.42.42,0,0,1,9.39,22.17ZM8.55,20.3a.5.5,0,0,1-.49-.38.46.46,0,0,1,.24-.62.53.53,0,0,1,.69.27.49.49,0,0,1,0,.11.5.5,0,0,1-.36.61Z"/><path class="cls-1" d="M12,25.14H12a.5.5,0,0,1-.45-.5.52.52,0,0,1,.65-.48.5.5,0,0,1,.34.62A.49.49,0,0,1,12,25.14Zm1.74-.87a.47.47,0,0,1-.28-.09.5.5,0,0,1-.14-.69.63.63,0,0,1,.11-.12.49.49,0,0,1,.7.08.51.51,0,0,1-.39.82Zm-3.33-.33a.47.47,0,0,1-.35-.15.27.27,0,0,1-.07-.08.5.5,0,0,1,.81-.58.49.49,0,0,1,0,.66A.47.47,0,0,1,10.44,23.94Zm4.34-1.45a.54.54,0,0,1-.22,0,.5.5,0,0,1-.24-.64.5.5,0,0,1,.95.3s0,.08,0,.11A.5.5,0,0,1,14.78,22.49Zm1.15-2.33-1-.24a.51.51,0,0,1,.61-.37A.5.5,0,0,1,15.93,20.16Zm0-1.6-.16,0a.51.51,0,0,1,.23-1,.5.5,0,0,1,.43.56.36.36,0,0,1,0,.1A.51.51,0,0,1,16,18.56Zm.45-2h-.1a.48.48,0,0,1-.39-.56.07.07,0,0,1,0-.05.5.5,0,0,1,.6-.37.5.5,0,0,1-.12,1Zm.43-2h-.1a.48.48,0,0,1-.39-.57.06.06,0,0,1,0,0,.49.49,0,0,1,.6-.37.5.5,0,0,1-.12,1Zm7.34-2a.5.5,0,0,1-.49-.38.47.47,0,0,1,.24-.63.55.55,0,0,1,.69.27.56.56,0,0,1,0,.12.49.49,0,0,1-.36.6Zm-6.88,0a.47.47,0,0,1-.16,0,.5.5,0,0,1-.32-.6.48.48,0,0,1,.55-.38.5.5,0,0,1,.43.56.36.36,0,0,1,0,.1A.5.5,0,0,1,17.3,12.53Zm6-1.83a.47.47,0,0,1-.41-.22.53.53,0,0,1,.2-.7.47.47,0,0,1,.65.18.5.5,0,0,1-.16.66A.46.46,0,0,1,23.29,10.7Zm-5.42-.15-.16,0a.5.5,0,0,1-.31-.63v0a.49.49,0,0,1,.64-.29.5.5,0,0,1-.18,1ZM22.14,9a.5.5,0,0,1-.35-.14l.7-.71a.5.5,0,0,1-.35.85Zm-3.4-.31a.57.57,0,0,1-.28-.08.5.5,0,0,1-.14-.69h0A.49.49,0,0,1,19,7.78a.5.5,0,0,1,.14.69A.51.51,0,0,1,18.74,8.7Zm1.72-.8-.15,0A.51.51,0,0,1,20,7.26a.51.51,0,0,1,1,.14A.5.5,0,0,1,20.46,7.9Z"/><path class="cls-1" d="M24.91,14.52a.41.41,0,0,1-.19,0,.45.45,0,0,1-.17-.11.44.44,0,0,1-.1-.16.41.41,0,0,1,0-.19.5.5,0,0,1,.14-.35.45.45,0,0,1,.17-.11.42.42,0,0,1,.38,0,.36.36,0,0,1,.16.11.51.51,0,0,1,.15.35.47.47,0,0,1-.15.35.42.42,0,0,1-.16.11A.43.43,0,0,1,24.91,14.52Z"/><path class="cls-1" d="M25.56,22.34A4.44,4.44,0,1,1,30,17.9,4.45,4.45,0,0,1,25.56,22.34Zm0-7.88A3.44,3.44,0,1,0,29,17.9,3.45,3.45,0,0,0,25.56,14.46Z"/><path class="cls-1" d="M25,19.67a.51.51,0,0,1-.35-.15l-1.19-1.19a.5.5,0,0,1,0-.71.48.48,0,0,1,.7,0l.84.84,2.19-2.19a.5.5,0,0,1,.7,0,.5.5,0,0,1,0,.71l-2.54,2.54A.51.51,0,0,1,25,19.67Z"/><path class="cls-1" d="M6.44,18.62a4.45,4.45,0,1,1,4.45-4.44A4.44,4.44,0,0,1,6.44,18.62Zm0-7.89a3.45,3.45,0,1,0,3.45,3.45A3.45,3.45,0,0,0,6.44,10.73Z"/><path class="cls-1" d="M7.94,16.16A.5.5,0,0,1,7.59,16l-3-3a.5.5,0,0,1,0-.7.5.5,0,0,1,.71,0l3,3a.51.51,0,0,1,0,.71A.51.51,0,0,1,7.94,16.16Z"/><path class="cls-1" d="M4.91,16.16A.51.51,0,0,1,4.55,16a.51.51,0,0,1,0-.71l3-3a.5.5,0,0,1,.71,0,.5.5,0,0,1,0,.7l-3,3A.49.49,0,0,1,4.91,16.16Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Dynamic Characterization & Journey Mapping</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p> Access updated analytics for competitive share, diagnosing pathways, eligibility, and prescribing patterns. Explore market changes pre, during, and post-launch for new intervention points and targeted physician outreach.</p> </div> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M16.09,27.18H4.6a.5.5,0,0,1-.5-.5v-24a.5.5,0,0,1,.5-.5H18a.48.48,0,0,1,.36.16l3.86,4.23a.51.51,0,0,1,.13.33V18.13a.5.5,0,0,1-1,0v-11L17.72,3.16H5.1v23h11a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M21.55,7.67H18.18a.5.5,0,0,1-.5-.5V3a.5.5,0,1,1,1,0V6.67h2.87a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M16.31,20.79H7.74a.5.5,0,0,1,0-1h8.57a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M16,23.9H7.74a.5.5,0,0,1,0-1H16a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M22,29.89c-2.95,0-6.12-.7-6.12-2.26V25.79a.5.5,0,0,1,1,0v1.84c0,.38,1.74,1.26,5.12,1.26s5.11-.88,5.11-1.26V25.77a.5.5,0,0,1,.5-.5.51.51,0,0,1,.5.5v1.86C28.07,29.19,24.9,29.89,22,29.89Z"/><path class="cls-1" d="M22,27.55c-2.95,0-6.12-.71-6.12-2.26V23.44a.5.5,0,0,1,1,0v1.85c0,.37,1.74,1.26,5.12,1.26s5.11-.89,5.11-1.26V23.42a.5.5,0,0,1,.5-.5.51.51,0,0,1,.5.5v1.87C28.07,26.84,24.9,27.55,22,27.55Z"/><path class="cls-1" d="M22,25.2c-2.95,0-6.12-.71-6.12-2.26V21.09a.5.5,0,0,1,1,0v1.85c0,.37,1.74,1.26,5.12,1.26s5.11-.89,5.11-1.26V21.08a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v1.86C28.07,24.49,24.9,25.2,22,25.2Z"/><path class="cls-1" d="M22,23c-3,0-6.07-.86-6.07-2.49,0-3.27,12.15-3.27,12.15,0C28,22.17,25,23,22,23Zm0-4c-3.05,0-5.07.89-5.07,1.49S18.9,22,22,22,27,21.13,27,20.54,25,19.05,22,19.05Z"/><path class="cls-1" d="M10,14.58a.5.5,0,0,1-.5-.5V6.61a.5.5,0,0,1,.5-.5h2a2.28,2.28,0,0,1,2.42,2.06A2.19,2.19,0,0,1,12,10.69H10.49v3.39A.51.51,0,0,1,10,14.58Zm.5-4.89H12c1.2,0,1.42-.53,1.42-1.52,0-.63-.74-1.06-1.42-1.06H10.49Z"/><path class="cls-1" d="M16.87,17a.49.49,0,0,1-.41-.21L12,10.46a.5.5,0,0,1,.12-.7.51.51,0,0,1,.7.12l4.47,6.37a.51.51,0,0,1-.12.7A.52.52,0,0,1,16.87,17Z"/><path class="cls-1" d="M12.4,16.92a.5.5,0,0,1-.41-.79l4.24-5.95a.52.52,0,0,1,.7-.12.5.5,0,0,1,.11.7l-4.24,6A.48.48,0,0,1,12.4,16.92Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Largest patient and HCP databases available</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Leverage the largest and most robust global databases available, refreshed weekly to maintain currency. IQVIA data covers over 300 million US patients, 92% of retail prescriptions, and 70% of HCPs.</p> </div> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M27.41,20.13h0a.5.5,0,0,1-.5-.5V16.25l-3.38-.06a.49.49,0,0,1-.49-.51.48.48,0,0,1,.5-.49l3.88.06a.51.51,0,0,1,.49.51v3.87A.5.5,0,0,1,27.41,20.13Z"/><path class="cls-1" d="M9,28H4.43a.5.5,0,0,1-.5-.5.5.5,0,0,1,.5-.5H8.76l3.81-4.53a.49.49,0,0,1,.68-.08L15,23.8l3.12-3.72a.52.52,0,0,1,.34-.18.49.49,0,0,1,.37.12l2.5,2.12,5.34-6.36a.5.5,0,0,1,.76.64l-5.65,6.74a.48.48,0,0,1-.34.18.49.49,0,0,1-.37-.12l-2.5-2.11-3.12,3.7a.49.49,0,0,1-.68.08L13,23.52,9.37,27.86A.46.46,0,0,1,9,28Z"/><path class="cls-1" 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d="M10.38,22.27a.5.5,0,0,1-.5-.5c0-2.15-1.24-3.11-2.47-3.11s-2.48,1-2.48,3.11a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-2.82,1.8-4.11,3.48-4.11s3.47,1.29,3.47,4.11A.5.5,0,0,1,10.38,22.27Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Customer-proven to deliver results</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Patients can be found via traditional statistical methods across IQVIA’s patient level prescription, diagnosis, lab, and payer data, or via state-of-the-art auto machine learning methodologies.</p> </div> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#222929;}</style></defs><g id="Icons"><path class="cls-1" 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d="M15.6,13.43a.47.47,0,0,1-.35-.15L11.56,9.6a.47.47,0,0,1-.15-.35.51.51,0,0,1,.15-.36l1.77-1.77a.51.51,0,0,1,.71,0l1.52,1.53L21.7,2.51a.5.5,0,0,1,.35-.14h0a.52.52,0,0,1,.36.14l1.8,1.81a.5.5,0,0,1,0,.71L16,13.28A.49.49,0,0,1,15.6,13.43Zm-3-4.18,3,3,7.55-7.55-1.1-1.1L15.92,9.71a.51.51,0,0,1-.71,0L13.68,8.19Z"/></g></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Unrivalled experience and expertise</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>IQVIA is uniquely positioned to combine our deep domain expertise with a highly consultative approach. Our capabilities are differentiated by our investment in integrating real world data, transformative technologies, predictive analytics, and healthcare expertise.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="DynamicHCPProfilingAndTargeting"></section> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box accent-image"> <img class="overlay" src="/-/media/iqvia/images/shape-library/shape-3.png?mw=700&hash=BA6005891CE1E1939C2CE09E1304D142" data-aos="zoom-in"> <div class="main-image non-image rounded" style="background-image: url('/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/ai-commercial/brand-loyal---50-to-64-year-old-patients.png?mw=700&hash=537EE6678E3F8444B4E6228FE41A1C9C')"></div> </div> </div> <div class="fifty-fifty-redesign__content"> <h2 class="fifty-fifty-redesign__heading"> DYNAMIC HCP PROFILING & TARGETING </h2> <h3 class="fifty-fifty-redesign__heading"> Understand high impact HCPs </h3> <div class="fifty-fifty-redesign__text"> <p> Understanding the right HCPs faster is critical in today's competitive market. Brand and sales leaders, and the analytics and market research teams that support them, need better ways to maximize the efficiency and effectiveness of HCP-targeted resources. </p> <p> IQVIA Dynamic HCP Profiling and Targeting enables you to identify HCPs by the roles they take along patients’ journeys and target high-impact decision makers with extreme accuracy. Better HCP segmentation and profiling means your sales and marketing efforts are more streamlined and can deliver higher ROI and revenue growth. </p> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="icon-with-text dark_blue__accent"> <div class="icon-with-text__outer"> <div class="icon-with-text__wrapper"> <div class="icon-with-text-header-content"> <div class="header-content_top"> <h2>DYNAMIC HCP PROFILING & TARGETING</h2> </div> <div class="header-content_bottom"> <div class="content_bottom-left"> <h3 class="bottom-left_text">Identify high-impact decision makers for greater ROI and revenue growth</h3> </div> </div> </div> <div class="icon-with-text__inner"> <div class="icon-with-text__image"> <div class="icon-with-text__image-box"> <div class="card-slider"> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M11.05,18.47A4.47,4.47,0,1,1,15.51,14,4.47,4.47,0,0,1,11.05,18.47Zm0-7.93A3.47,3.47,0,1,0,14.51,14,3.47,3.47,0,0,0,11.05,10.54Z"/><path class="cls-1" d="M17.75,26.72a.5.5,0,0,1-.5-.5c0-5.27-3.12-7.63-6.2-7.63S4.85,21,4.85,26.22a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-5.93,3.73-8.63,7.2-8.63s7.2,2.7,7.2,8.63A.5.5,0,0,1,17.75,26.72Z"/><path class="cls-1" d="M11,26.18a.51.51,0,0,1-.35-.15L8.73,24.09a2,2,0,0,1-.63-1.37A1.82,1.82,0,0,1,11,21.28a1.82,1.82,0,0,1,2.92,1.44,2,2,0,0,1-.61,1.36l-1.95,2A.53.53,0,0,1,11,26.18Zm-1.1-4.27a.82.82,0,0,0-.82.81,1,1,0,0,0,.35.68L11,25l1.59-1.59a1,1,0,0,0,.33-.66.81.81,0,0,0-.81-.81.82.82,0,0,0-.69.37.51.51,0,0,1-.84,0A.82.82,0,0,0,9.92,21.91Z"/><path class="cls-1" d="M27.65,20.58a.5.5,0,0,1-.5-.5c0-4.55-2.69-6.59-5.34-6.59s-5.35,2-5.35,6.59a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-5.21,3.29-7.59,6.35-7.59s6.34,2.38,6.34,7.59A.5.5,0,0,1,27.65,20.58Z"/><path class="cls-1" d="M19.3,19a1.46,1.46,0,1,1,1.46-1.46A1.46,1.46,0,0,1,19.3,19Zm0-1.92a.46.46,0,0,0-.46.46.45.45,0,0,0,.46.46.46.46,0,0,0,.46-.46A.47.47,0,0,0,19.3,17.09Z"/><path class="cls-1" d="M23.84,17.53a.5.5,0,0,1-.5-.49V13.49a.5.5,0,0,1,.5-.5h0a.5.5,0,0,1,.5.5V17a.5.5,0,0,1-.5.5Z"/><path class="cls-1" d="M24.89,22.15a.5.5,0,0,1-.5-.5.5.5,0,0,1,.5-.5c.08,0,.32,0,.32-1V19a1.37,1.37,0,0,0-2.73,0v1.08c0,1,.15,1,.3,1a.5.5,0,0,1,.48.52.51.51,0,0,1-.51.48c-1.14,0-1.28-1-1.27-2V19a2.37,2.37,0,0,1,4.73,0v1.08C26.21,20.62,26.21,22.15,24.89,22.15Z"/><path class="cls-1" d="M24.69,22.62a.5.5,0,0,1-.5-.5v-.91a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v.91A.5.5,0,0,1,24.69,22.62Z"/><path class="cls-1" d="M23,22.65a.5.5,0,0,1-.5-.5v-.91a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v.91A.5.5,0,0,1,23,22.65Z"/><path class="cls-1" d="M19.3,17a.5.5,0,0,1-.5-.5V13.77a.5.5,0,0,1,.5-.5.51.51,0,0,1,.5.5v2.76A.5.5,0,0,1,19.3,17Z"/><path class="cls-1" d="M21.81,13.19a4,4,0,1,1,4-4A4,4,0,0,1,21.81,13.19Zm0-6.91a3,3,0,1,0,3,3A3,3,0,0,0,21.81,6.28Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Understand high-value HCPs</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Accelerate brand performance by profiling and segmenting high-value targets within your therapeutic area.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/improving-patient-identification-95x-with-ai-powered-modeling"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M16,23.57a.5.5,0,0,1-.5-.5v-11a.5.5,0,0,1,.5-.5.51.51,0,0,1,.5.5v11A.51.51,0,0,1,16,23.57Z"/><path class="cls-1" d="M25.26,23.67a.53.53,0,0,1-.38-.18l-9.25-11a.51.51,0,0,1,.07-.71.49.49,0,0,1,.7.06l9.25,11a.51.51,0,0,1-.07.71A.47.47,0,0,1,25.26,23.67Z"/><path class="cls-1" d="M6.62,23.56a.52.52,0,0,1-.33-.12.49.49,0,0,1,0-.7l9.33-10.88a.5.5,0,1,1,.76.65L7,23.39A.52.52,0,0,1,6.62,23.56Z"/><path class="cls-1" d="M19.73,12.47H12.3a.51.51,0,0,1-.5-.5V4.54a.5.5,0,0,1,.5-.5h7.43a.5.5,0,0,1,.5.5V12A.5.5,0,0,1,19.73,12.47Zm-6.93-1h6.43V5H12.8Z"/><path class="cls-1" d="M18.16,28H13.88a.5.5,0,0,1-.5-.5V23.18a.5.5,0,0,1,.5-.5h4.28a.5.5,0,0,1,.5.5v4.28A.5.5,0,0,1,18.16,28Zm-3.78-1h3.28V23.68H14.38Z"/><path class="cls-1" d="M27.5,28H23.22a.5.5,0,0,1-.5-.5V23.18a.5.5,0,0,1,.5-.5H27.5a.5.5,0,0,1,.5.5v4.28A.5.5,0,0,1,27.5,28Zm-3.78-1H27V23.68H23.72Z"/><path class="cls-1" d="M8.82,28H4.54a.5.5,0,0,1-.5-.5V23.18a.5.5,0,0,1,.5-.5H8.82a.5.5,0,0,1,.5.5v4.28A.5.5,0,0,1,8.82,28ZM5,27H8.32V23.68H5Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Dynamic HCP segmentation</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Optimize your engagement strategy by leveraging a blend of traditional ML techniques or AI-powered models to segment HCPs based on potential to drive impact.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/precise-hcp-segmentation-raised-patient-identification-16x"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 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d="M22,25.2c-2.95,0-6.12-.71-6.12-2.26V21.09a.5.5,0,0,1,1,0v1.85c0,.37,1.74,1.26,5.12,1.26s5.11-.89,5.11-1.26V21.08a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v1.86C28.07,24.49,24.9,25.2,22,25.2Z"/><path class="cls-1" d="M22,23c-3,0-6.07-.86-6.07-2.49,0-3.27,12.15-3.27,12.15,0C28,22.17,25,23,22,23Zm0-4c-3.05,0-5.07.89-5.07,1.49S18.9,22,22,22,27,21.13,27,20.54,25,19.05,22,19.05Z"/><path class="cls-1" d="M10,14.58a.5.5,0,0,1-.5-.5V6.61a.5.5,0,0,1,.5-.5h2a2.28,2.28,0,0,1,2.42,2.06A2.19,2.19,0,0,1,12,10.69H10.49v3.39A.51.51,0,0,1,10,14.58Zm.5-4.89H12c1.2,0,1.42-.53,1.42-1.52,0-.63-.74-1.06-1.42-1.06H10.49Z"/><path class="cls-1" d="M16.87,17a.49.49,0,0,1-.41-.21L12,10.46a.5.5,0,0,1,.12-.7.51.51,0,0,1,.7.12l4.47,6.37a.51.51,0,0,1-.12.7A.52.52,0,0,1,16.87,17Z"/><path class="cls-1" d="M12.4,16.92a.5.5,0,0,1-.41-.79l4.24-5.95a.52.52,0,0,1,.7-.12.5.5,0,0,1,.11.7l-4.24,6A.48.48,0,0,1,12.4,16.92Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Largest patient and HCP databases available</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>IQVIA bridges the largest and most robust patient and physician databases available today, refreshed in real-time to maximize actionability.</p> </div> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M4.61,27.88a.55.55,0,0,1-.59-.5.5.5,0,0,1,.5-.5h.09c8.78,0,15.8-3.68,21.47-11.26a.5.5,0,0,1,.8.6C21,24.06,13.73,27.88,4.61,27.88Z"/><path class="cls-1" d="M27.52,19.67a.5.5,0,0,1-.49-.43l-.5-3.34-3.34.5a.51.51,0,0,1-.57-.42.5.5,0,0,1,.42-.57l3.84-.57a.49.49,0,0,1,.57.42L28,19.1a.5.5,0,0,1-.42.56Z"/><path class="cls-1" d="M12.7,17.9A2.92,2.92,0,1,1,15.62,15,2.92,2.92,0,0,1,12.7,17.9Zm0-4.84A1.92,1.92,0,1,0,14.62,15,1.92,1.92,0,0,0,12.7,13.06Z"/><path class="cls-1" d="M10.48,18.68a.5.5,0,0,1-.29-.9,4.48,4.48,0,0,1,5,0,.52.52,0,0,1,.12.7.5.5,0,0,1-.7.12,3.44,3.44,0,0,0-3.86,0A.52.52,0,0,1,10.48,18.68Z"/><path class="cls-1" d="M8.57,22.81a2.92,2.92,0,1,1,2.92-2.92A2.92,2.92,0,0,1,8.57,22.81Zm0-4.84a1.92,1.92,0,1,0,1.92,1.92A1.93,1.93,0,0,0,8.57,18Z"/><path class="cls-1" d="M4.47,27.87a.5.5,0,0,1-.5-.5c0-3.76,2.39-5.47,4.6-5.47A4.58,4.58,0,0,1,13,26a.5.5,0,0,1-.4.58.49.49,0,0,1-.58-.4A3.58,3.58,0,0,0,8.57,22.9C6.78,22.9,5,24.28,5,27.37A.5.5,0,0,1,4.47,27.87Z"/><path class="cls-1" d="M16.83,22.81a2.92,2.92,0,1,1,2.92-2.92A2.92,2.92,0,0,1,16.83,22.81Zm0-4.84a1.92,1.92,0,1,0,1.92,1.92A1.93,1.93,0,0,0,16.83,18Z"/><path class="cls-1" d="M12.84,26.64h-.09a.51.51,0,0,1-.41-.58,4.59,4.59,0,0,1,4.49-4.15,4.33,4.33,0,0,1,2.5.78.5.5,0,0,1-.58.82,3.31,3.31,0,0,0-1.92-.6,3.57,3.57,0,0,0-3.5,3.32A.5.5,0,0,1,12.84,26.64Z"/><path class="cls-1" d="M20,11.78A2.75,2.75,0,1,1,22.75,9,2.75,2.75,0,0,1,20,11.78Zm0-4.5A1.75,1.75,0,1,0,21.75,9,1.75,1.75,0,0,0,20,7.28Z"/><path class="cls-1" d="M20,14a5,5,0,1,1,5-5A5,5,0,0,1,20,14Zm0-9a4,4,0,1,0,4,4A4,4,0,0,0,20,5Z"/><path class="cls-1" d="M20,8.53a.5.5,0,0,0,0,1,.5.5,0,0,0,0-1Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Refine tactical messaging</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Develop highly tactical messaging for personal and non-personal promotion by delivery the right message to the right HCPs.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/patient-and-hcp-targeting-with-ml"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="FieldAlerts"></section> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box accent-image"> <img class="overlay" src="/-/media/iqvia/images/shape-library/shape-3.png?mw=700&hash=BA6005891CE1E1939C2CE09E1304D142" data-aos="zoom-in"> <div class="main-image non-image rounded" style="background-image: url('/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/ai-commercial/alert-kpis.png?mw=700&hash=D1FCF0E2AEA8322CCED9E71D3D96286A')"></div> </div> </div> <div class="fifty-fifty-redesign__content"> <h2 class="fifty-fifty-redesign__heading"> FIELD ALERTS </h2> <h3 class="fifty-fifty-redesign__heading"> Reaching HCPs in “real time” before a medical event occurs </h3> <div class="fifty-fifty-redesign__text"> <p> Brand and sales leaders need their brands to be in front of the right physician with the right message at just the right time. Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement. </p> <p> IQVIA Field Alerts enables you to identify patient opportunities and connect with physicians with extreme precision, so you deploy resources more efficiently, improve competitiveness, and drive market share.</p> <p> The complexity and competitiveness of commercializing new and in-line therapies increase daily, especially in rare-disease, tightly defined patient populations, and multi-stage patient treatment journeys.  Leveraging IQVIA's robust patient data, Field Alerts can integrate AI to analyze complex interactions within the patient journey to generate focused HCP lists and time-sensitive insights.</p> <em style="font-size:14px;">Only available in the United States</em> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="icon-with-text dark_blue__accent"> <div class="icon-with-text__outer"> <div class="icon-with-text__wrapper"> <div class="icon-with-text-header-content"> <div class="header-content_top"> <h2>DATA-DRIVEN PREDICTIVE ALERTS</h2> </div> <div class="header-content_bottom"> <div class="content_bottom-left"> <h3 class="bottom-left_text">Lift Rx volume. Drive growth. Leverage the power of AI.</h3> </div> </div> </div> <div class="icon-with-text__inner"> <div class="icon-with-text__image"> <div class="icon-with-text__image-box"> <div class="card-slider"> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M27.41,20.13h0a.5.5,0,0,1-.5-.5V16.25l-3.38-.06a.49.49,0,0,1-.49-.51.48.48,0,0,1,.5-.49l3.88.06a.51.51,0,0,1,.49.51v3.87A.5.5,0,0,1,27.41,20.13Z"/><path class="cls-1" d="M9,28H4.43a.5.5,0,0,1-.5-.5.5.5,0,0,1,.5-.5H8.76l3.81-4.53a.49.49,0,0,1,.68-.08L15,23.8l3.12-3.72a.52.52,0,0,1,.34-.18.49.49,0,0,1,.37.12l2.5,2.12,5.34-6.36a.5.5,0,0,1,.76.64l-5.65,6.74a.48.48,0,0,1-.34.18.49.49,0,0,1-.37-.12l-2.5-2.11-3.12,3.7a.49.49,0,0,1-.68.08L13,23.52,9.37,27.86A.46.46,0,0,1,9,28Z"/><path class="cls-1" d="M15.93,13.55a2.26,2.26,0,1,1,2.26-2.26A2.26,2.26,0,0,1,15.93,13.55Zm0-3.52a1.26,1.26,0,1,0,1.26,1.26A1.26,1.26,0,0,0,15.93,10Z"/><path class="cls-1" d="M18.9,17.22a.5.5,0,0,1-.5-.5c0-2.15-1.24-3.11-2.47-3.11s-2.48,1-2.48,3.11a.5.5,0,0,1-1,0c0-2.82,1.8-4.11,3.48-4.11s3.47,1.29,3.47,4.11A.5.5,0,0,1,18.9,17.22Z"/><path class="cls-1" d="M24.57,8.48a2.26,2.26,0,1,1,2.26-2.26A2.27,2.27,0,0,1,24.57,8.48Zm0-3.52a1.26,1.26,0,1,0,1.26,1.26A1.26,1.26,0,0,0,24.57,5Z"/><path class="cls-1" d="M27.55,12.15a.5.5,0,0,1-.5-.5c0-2.15-1.25-3.11-2.48-3.11s-2.47,1-2.47,3.11a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-2.82,1.8-4.11,3.47-4.11s3.48,1.29,3.48,4.11A.5.5,0,0,1,27.55,12.15Z"/><path class="cls-1" d="M7.41,18.6a2.26,2.26,0,1,1,2.26-2.26A2.26,2.26,0,0,1,7.41,18.6Zm0-3.52a1.26,1.26,0,1,0,0,2.52,1.26,1.26,0,0,0,0-2.52Z"/><path class="cls-1" d="M10.38,22.27a.5.5,0,0,1-.5-.5c0-2.15-1.24-3.11-2.47-3.11s-2.48,1-2.48,3.11a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-2.82,1.8-4.11,3.48-4.11s3.47,1.29,3.47,4.11A.5.5,0,0,1,10.38,22.27Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>20% increase in new patients starts</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>A Field Alerts customer increased the number of alerts from ~1,000 per month to ~2,000 per month, moving to a more dynamic targeting model, delivering a 5x greater rate of transition and a 20% increase in new patients starts.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/optimizing-pharmaceutical-sales-force-effectiveness"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M4.61,27.92a.54.54,0,0,1-.59-.5.51.51,0,0,1,.5-.5h.09c8.78,0,15.8-3.68,21.47-11.25a.5.5,0,0,1,.7-.1.51.51,0,0,1,.1.7C21,24.11,13.73,27.92,4.61,27.92Z"/><path class="cls-1" d="M27.52,19.72a.5.5,0,0,1-.49-.43L26.53,16l-3.34.49a.5.5,0,1,1-.15-1l3.84-.58a.5.5,0,0,1,.57.42L28,19.14a.5.5,0,0,1-.42.57Z"/><path class="cls-1" d="M12.7,18A2.92,2.92,0,1,1,15.62,15,2.92,2.92,0,0,1,12.7,18Zm0-4.84A1.92,1.92,0,1,0,14.62,15,1.92,1.92,0,0,0,12.7,13.11Z"/><path class="cls-1" d="M14.92,18.73a.52.52,0,0,1-.29-.09,3.44,3.44,0,0,0-3.86,0,.52.52,0,0,1-.7-.12.51.51,0,0,1,.12-.7,4.46,4.46,0,0,1,5,0,.52.52,0,0,1,.12.7A.51.51,0,0,1,14.92,18.73Z"/><path class="cls-1" d="M8.57,22.86a2.92,2.92,0,1,1,2.92-2.92A2.92,2.92,0,0,1,8.57,22.86Zm0-4.84a1.92,1.92,0,1,0,1.92,1.92A1.92,1.92,0,0,0,8.57,18Z"/><path class="cls-1" d="M4.47,27.92a.51.51,0,0,1-.5-.5C4,23.66,6.35,22,8.57,22A4.57,4.57,0,0,1,13,26a.5.5,0,0,1-.4.58.51.51,0,0,1-.58-.4A3.58,3.58,0,0,0,8.57,23C6.78,23,5,24.33,5,27.42A.5.5,0,0,1,4.47,27.92Z"/><path class="cls-1" d="M16.83,22.86a2.92,2.92,0,1,1,2.92-2.92A2.92,2.92,0,0,1,16.83,22.86Zm0-4.84a1.92,1.92,0,1,0,1.92,1.92A1.92,1.92,0,0,0,16.83,18Z"/><path class="cls-1" d="M12.84,26.68h-.09a.5.5,0,0,1-.41-.57A4.59,4.59,0,0,1,16.83,22a4.33,4.33,0,0,1,2.5.78.5.5,0,0,1,.12.7.51.51,0,0,1-.7.12,3.24,3.24,0,0,0-1.92-.6,3.57,3.57,0,0,0-3.5,3.32A.49.49,0,0,1,12.84,26.68Z"/><path class="cls-1" d="M20.11,14.08a5,5,0,1,1,5-5A5,5,0,0,1,20.11,14.08Zm0-9a4,4,0,1,0,4,4A4,4,0,0,0,20.11,5.08Z"/><path class="cls-1" d="M20.11,7.43a.5.5,0,0,1-.5-.5V6.06a.5.5,0,1,1,1,0v.87A.5.5,0,0,1,20.11,7.43Z"/><path class="cls-1" d="M20.11,12.64a.5.5,0,0,1-.5-.5v-.87a.5.5,0,0,1,1,0v.87A.5.5,0,0,1,20.11,12.64Z"/><path class="cls-1" d="M20.08,11.78a2,2,0,0,1-1.75-.89.5.5,0,0,1,.85-.51,1.19,1.19,0,0,0,1.26.36c.2-.06.52-.19.53-.52s-.23-.49-1-.73a4,4,0,0,1-.85-.36,1.41,1.41,0,0,1-.7-1.25,1.51,1.51,0,0,1,.85-1.24,2,2,0,0,1,2.27.41.5.5,0,1,1-.73.69,1,1,0,0,0-1.09-.21.53.53,0,0,0-.3.39.41.41,0,0,0,.24.36,2.72,2.72,0,0,0,.63.26C21,8.75,22,9.09,22,10.23a1.56,1.56,0,0,1-1.26,1.47A2.18,2.18,0,0,1,20.08,11.78Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Remarkable ROI</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>IQVIA predictive alerts enabled an oncology client to gain a 25% Rx uplift and 25% increase in revenue by rapidly identifying patients who would benefit from diagnosis or treatment to reach their HCPs at the right time.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/driving-growth-predictive-alerts-transform-pharma-strategy"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" 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d="M11.08,27.44a.55.55,0,0,1-.36-.15l-1.9-1.9A2,2,0,0,1,8.2,24,1.79,1.79,0,0,1,10,22.24a1.77,1.77,0,0,1,1.09.37,1.75,1.75,0,0,1,1.09-.37A1.8,1.8,0,0,1,14,24a1.92,1.92,0,0,1-.61,1.34l-1.92,1.92A.51.51,0,0,1,11.08,27.44ZM10,23.24A.8.8,0,0,0,9.2,24a1,1,0,0,0,.34.66l1.54,1.54,1.55-1.55A1,1,0,0,0,13,24a.79.79,0,0,0-1.46-.42.5.5,0,0,1-.42.23h0a.5.5,0,0,1-.42-.23A.8.8,0,0,0,10,23.24Z"/><path class="cls-1" d="M18.18,14.82a2,2,0,0,1-1.27-.46A1.94,1.94,0,0,1,16.2,13a2,2,0,0,1,.44-1.46l3.05-3.69A2,2,0,0,1,21,7.15a2,2,0,0,1,1.46.45,1.94,1.94,0,0,1,.71,1.34,2,2,0,0,1-.45,1.46l-.63.77,0,0-2.38,2.88A2,2,0,0,1,18.18,14.82Zm3.05-6.68a1,1,0,0,0-.77.36l-3,3.7a1,1,0,0,0-.23.72,1,1,0,0,0,1.75.54l3-3.7A.94.94,0,0,0,22.21,9a1,1,0,0,0-.35-.67A1,1,0,0,0,21.23,8.14Zm.48,2.75h0Z"/><path class="cls-1" d="M20.34,12a.54.54,0,0,1-.32-.11L18.34,10.5a.5.5,0,0,1-.07-.7A.52.52,0,0,1,19,9.73l1.68,1.39a.5.5,0,0,1-.32.88Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Gain up to 35% RX uplift</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>With IQVIA predictive modelling and automated alerts, a client generated a 35% RX uplift and ~720% ROI.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/ai-powered-precise-hcp-segmentation-improves-results"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32.09 32.09"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M4.47,28.09a.51.51,0,0,1-.42-.23.5.5,0,0,1,.15-.69L14.77,20.4a.52.52,0,0,1,.38-.07.52.52,0,0,1,.32.22L17,23l10.71-7a.5.5,0,0,1,.69.14.51.51,0,0,1-.15.7L17.1,24.09a.52.52,0,0,1-.38.07.5.5,0,0,1-.32-.22l-1.51-2.43L4.74,28A.53.53,0,0,1,4.47,28.09Z"/><path class="cls-1" d="M27,21.45h-.11a.5.5,0,0,1-.38-.59l.87-4.05-4-.87a.5.5,0,0,1-.38-.6.49.49,0,0,1,.59-.38l4.53,1a.52.52,0,0,1,.32.22.48.48,0,0,1,.07.37l-1,4.54A.5.5,0,0,1,27,21.45Z"/><path class="cls-1" d="M21.75,16.76a.5.5,0,0,1-.5-.5c0-4.44-2.62-6.43-5.21-6.43s-5.2,2-5.2,6.43a.5.5,0,0,1-1,0c0-5.11,3.22-7.43,6.2-7.43s6.21,2.32,6.21,7.43A.51.51,0,0,1,21.75,16.76Z"/><path class="cls-1" d="M16,9.71a3.88,3.88,0,1,1,3.88-3.87A3.88,3.88,0,0,1,16,9.71ZM16,3a2.88,2.88,0,1,0,2.88,2.88A2.88,2.88,0,0,0,16,3Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>27% increase in brand conversions</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>See how Field Alerts generated a 27% increase in brand conversions for triggered HCPs versus non-triggered HCPs. </p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/increasing-therapy-starts-though-ai-powered-precise-patient-identification"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="IntegratedFieldAlerts"></section> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box accent-image"> <img class="overlay" src="/-/media/iqvia/images/shape-library/shape-3.png?mw=700&hash=BA6005891CE1E1939C2CE09E1304D142" data-aos="zoom-in"> <div class="main-image non-image" style="background-image: url('/-/media/iqvia/images/body/real-world-value/health-data-analytics-ai/ai-commercial/tabletppt.png?mw=700&hash=1A26719DDAB7A3643E3173B1159BA6AA')"></div> </div> </div> <div class="fifty-fifty-redesign__content"> <h2 class="fifty-fifty-redesign__heading"> INTEGRATED FIELD ALERTS </h2> <h3 class="fifty-fifty-redesign__heading"> Never Miss a Key HCP Engagement Opportunity </h3> <div class="fifty-fifty-redesign__text"> <p> IQVIA’s integrated alerts solution is the first and only to combine clinical activity with a healthcare provider’s (HCP) digital research behavior, providing the most complete picture of where an HCP is in their treatment decision journey. </p> <p> This solution combines IQVIA Field Alerts with IQVIA’s Audience Identity Manager® XR (AIM XR) technology. </p> <p> The Field Alerts capability applies AI to IQVIA’s robust anonymized patient data (IQVIA OneKey®, IQVIA Xponent®, medical and Pharmacy claims), enabling analysis of complex patient journey interactions. When combined with the medical research behavioral insights of AIM XR, you gain unparalleled insight and visibility into HCP research activity, accessing exclusive deterministic behavioral insights on approximately 94% of US physicians and covering activity for over 1.4 million HCPs across more than 5,800 medical websites. </p> <p> This complete picture of an HCP enables you to proactively reach the right providers with the right engagement at the most appropriate time.</p> <em style="font-size:14px;">Only available in the United States</em> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="#contactus"> <span class="tile">LET'S CONNECT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="icon-with-text dark_blue__accent"> <div class="icon-with-text__outer"> <div class="icon-with-text__wrapper"> <div class="icon-with-text-header-content"> <div class="header-content_top"> <h2>INTEGRATED FIELD ALERTS</h2> </div> <div class="header-content_bottom"> <div class="content_bottom-left"> <h3 class="bottom-left_text">Lift Rx volume. Drive growth. Leverage the power of AI.</h3> </div> </div> </div> <div class="icon-with-text__inner"> <div class="icon-with-text__image"> <div class="icon-with-text__image-box"> <div class="card-slider"> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M23.52,17.85H14.13a.51.51,0,0,1-.5-.5.5.5,0,0,1,.5-.5h9.39a3.37,3.37,0,0,0,1.42-6.42.51.51,0,0,1-.29-.53,4.51,4.51,0,0,0,.05-.65,4.25,4.25,0,0,0-8.4-.94.49.49,0,0,1-.29.35.51.51,0,0,1-.45,0,2.86,2.86,0,0,0-4.28,2.47.5.5,0,0,1-.5.5.51.51,0,0,1-.5-.5,3.86,3.86,0,0,1,3.85-3.85,3.69,3.69,0,0,1,1.36.25A5.26,5.26,0,0,1,25.7,9.25c0,.15,0,.3,0,.44a4.36,4.36,0,0,1-2.16,8.16Z"/><path class="cls-1" d="M10.94,19.4a4.25,4.25,0,1,1,4.24-4.25A4.25,4.25,0,0,1,10.94,19.4Zm0-7.49a3.25,3.25,0,1,0,3.24,3.24A3.25,3.25,0,0,0,10.94,11.91Z"/><path class="cls-1" d="M17.27,27.21a.5.5,0,0,1-.5-.5c0-5-2.93-7.18-5.83-7.18s-5.83,2.22-5.83,7.18a.5.5,0,0,1-1,0c0-5.62,3.54-8.18,6.83-8.18s6.83,2.56,6.83,8.18A.5.5,0,0,1,17.27,27.21Z"/><path class="cls-1" d="M8.23,25.51A1.54,1.54,0,1,1,9.77,24,1.54,1.54,0,0,1,8.23,25.51Zm0-2.08A.54.54,0,0,0,7.7,24a.54.54,0,1,0,1.07,0A.54.54,0,0,0,8.23,23.43Z"/><path class="cls-1" d="M13.13,23.84a.5.5,0,0,1-.5-.5V19.57a.5.5,0,0,1,1,0v3.77A.5.5,0,0,1,13.13,23.84Z"/><path class="cls-1" d="M14.27,28.91a.5.5,0,0,1-.5-.5.51.51,0,0,1,.5-.5c.12,0,.4,0,.4-1.17V25.57a1.52,1.52,0,0,0-3,0v1.18c0,1.12.17,1.12.36,1.13a.5.5,0,0,1,.48.52.46.46,0,0,1-.51.48c-1.19,0-1.34-1.05-1.33-2.14V25.57a2.52,2.52,0,0,1,5,0v1.18C15.67,27.28,15.67,28.91,14.27,28.91Z"/><path class="cls-1" d="M14.07,29.42a.5.5,0,0,1-.5-.5v-1a.5.5,0,0,1,.5-.5.51.51,0,0,1,.5.5v1A.5.5,0,0,1,14.07,29.42Z"/><path class="cls-1" d="M12.18,29.45a.5.5,0,0,1-.5-.5V28a.51.51,0,0,1,.5-.5.5.5,0,0,1,.5.5v1A.5.5,0,0,1,12.18,29.45Z"/><path class="cls-1" d="M8.23,23.43a.5.5,0,0,1-.5-.5v-3a.51.51,0,0,1,.5-.5.5.5,0,0,1,.5.5v3A.5.5,0,0,1,8.23,23.43Z"/><path class="cls-1" d="M20.51,15.58a2,2,0,0,1-2-2V8.67a2,2,0,1,1,4,0v4.89A2,2,0,0,1,20.51,15.58Zm0-7.93a1,1,0,0,0-1,1v4.89a1,1,0,0,0,1,1,1,1,0,0,0,1-1V8.67A1,1,0,0,0,20.51,7.65Z"/><path class="cls-1" d="M21.85,11.62H19.13a.51.51,0,0,1-.5-.5.5.5,0,0,1,.5-.5h2.72a.5.5,0,0,1,.5.5A.5.5,0,0,1,21.85,11.62Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Unique first-party sourced HCP insights</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>IQVIA’s integrated alerts solution is the only product to offer deterministic digital insights on over 94% of healthcare providers. With first-party sourced, opted-in, and compliant HCP information, you can be confident that the insights you’re viewing are based on real and authenticated behavioral data.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/client-case-study-optimizing-rare-disease-field-engagement"> View Case Study <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M11.34,27.68a2.82,2.82,0,0,1-2.07-.77,3.24,3.24,0,0,1-.82-2.22V22.85A2.46,2.46,0,0,0,8,21.22a2,2,0,0,0-1.44-.62.5.5,0,0,1-.47-.53.49.49,0,0,1,.53-.47,2.93,2.93,0,0,1,2.15,1,3.46,3.46,0,0,1,.69,2.32v1.82A2.21,2.21,0,0,0,10,26.21a2,2,0,0,0,1.53.46c2-.09,2-2.23,2-2.47V22.15a.5.5,0,0,1,.5-.5h0a.5.5,0,0,1,.5.5v2a3.18,3.18,0,0,1-3,3.49Z"/><path class="cls-1" d="M5.05,21.91a1.72,1.72,0,1,1,1.72-1.72A1.73,1.73,0,0,1,5.05,21.91Zm0-2.44a.72.72,0,1,0,.72.72A.72.72,0,0,0,5.05,19.47Z"/><path class="cls-1" d="M14.17,16.53a.5.5,0,0,1-.5-.5V12.89a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5V16A.5.5,0,0,1,14.17,16.53Z"/><path class="cls-1" d="M21.56,19.46H17a.5.5,0,0,1-.5-.5.5.5,0,0,1,.5-.5h4.55a.5.5,0,0,1,.5.5A.5.5,0,0,1,21.56,19.46Z"/><path class="cls-1" d="M16.16,17.48a.51.51,0,0,1-.36-.15.51.51,0,0,1,0-.71L21.42,11a.51.51,0,0,1,.71,0,.5.5,0,0,1,0,.71l-5.62,5.64A.5.5,0,0,1,16.16,17.48Z"/><path class="cls-1" d="M14,22.5a3.31,3.31,0,0,1-2.34-5.65,3.39,3.39,0,0,1,4.68,0,3.31,3.31,0,0,1,0,4.68h0A3.29,3.29,0,0,1,14,22.5Zm0-5.62a2.31,2.31,0,0,0-1.63,3.94,2.36,2.36,0,0,0,3.27,0A2.31,2.31,0,0,0,14,16.88Zm2,4.3h0Z"/><path class="cls-1" d="M15.49,13.23H12.8a1.49,1.49,0,0,1-1.48-1.49V5.81A1.49,1.49,0,0,1,12.8,4.32h2.69A1.49,1.49,0,0,1,17,5.81v5.93A1.49,1.49,0,0,1,15.49,13.23ZM12.8,5.32a.49.49,0,0,0-.48.49v5.93a.49.49,0,0,0,.48.49h2.69a.49.49,0,0,0,.49-.49V5.81a.49.49,0,0,0-.49-.49Z"/><path class="cls-1" d="M16.48,11.63H11.82a.5.5,0,0,1,0-1h4.66a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M16.48,6.92H11.82a.5.5,0,0,1,0-1h4.66a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M26.29,11.27a.49.49,0,0,1-.35-.14l-2.06-2a.51.51,0,0,1,0-.71.5.5,0,0,1,.71,0l2.06,2a.49.49,0,0,1,0,.7A.51.51,0,0,1,26.29,11.27Z"/><path class="cls-1" d="M19.57,11.39a.48.48,0,0,1-.36-.15.5.5,0,0,1,0-.71l2.17-2.11a.5.5,0,1,1,.7.72l-2.18,2.11A.49.49,0,0,1,19.57,11.39Z"/><path class="cls-1" d="M26.54,18H23.35a.5.5,0,0,1-.5-.5.51.51,0,0,1,.5-.5h3.19a.5.5,0,0,1,.5.5A.5.5,0,0,1,26.54,18Z"/><path class="cls-1" d="M26.54,19.93H23.35a.51.51,0,0,1-.5-.5.5.5,0,0,1,.5-.5h3.19a.5.5,0,0,1,.5.5A.5.5,0,0,1,26.54,19.93Z"/><path class="cls-1" d="M28.17,22.33H21.73a.51.51,0,0,1-.5-.5V14a.51.51,0,0,1,.5-.5h4.86a.51.51,0,0,1,.5.5.5.5,0,0,1-.5.5H22.23v6.84h5.44V15.58a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v6.25A.51.51,0,0,1,28.17,22.33Z"/><path class="cls-1" d="M28.14,16.06H26.59a.51.51,0,0,1-.5-.5V14a.49.49,0,0,1,.31-.46.51.51,0,0,1,.55.1l1.54,1.55a.5.5,0,0,1-.35.86Z"/><path class="cls-1" d="M22.91,10.3a.47.47,0,0,1-.35-.15L19.42,7a.5.5,0,0,1,0-.71.5.5,0,0,1,.7,0l2.79,2.79,2.82-2.82a.5.5,0,0,1,.71,0,.5.5,0,0,1,0,.7l-3.18,3.18A.47.47,0,0,1,22.91,10.3Z"/><path class="cls-1" d="M26.65,11.77H19.21a.5.5,0,0,1-.5-.5V6.37a.5.5,0,0,1,.5-.5h7.44a.5.5,0,0,1,.5.5v4.9A.5.5,0,0,1,26.65,11.77Zm-6.94-1h6.44V6.87H19.71Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Achieve more complete and timelier omnichannel engagements</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Provide your field sales representatives with valuable insights that inform their direct outreach to HCPs (through email or in-person) for more successful engagement outcomes.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/fact-sheets/iqvia-integrated-field-alerts-solution"> view fact sheet <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M16.09,27.18H4.6a.5.5,0,0,1-.5-.5v-24a.5.5,0,0,1,.5-.5H18a.48.48,0,0,1,.36.16l3.86,4.23a.51.51,0,0,1,.13.33V18.13a.5.5,0,0,1-1,0v-11L17.72,3.16H5.1v23h11a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M21.55,7.67H18.18a.5.5,0,0,1-.5-.5V3a.5.5,0,1,1,1,0V6.67h2.87a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M16.31,20.79H7.74a.5.5,0,0,1,0-1h8.57a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M16,23.9H7.74a.5.5,0,0,1,0-1H16a.5.5,0,0,1,0,1Z"/><path class="cls-1" d="M22,29.89c-2.95,0-6.12-.7-6.12-2.26V25.79a.5.5,0,0,1,1,0v1.84c0,.38,1.74,1.26,5.12,1.26s5.11-.88,5.11-1.26V25.77a.5.5,0,0,1,.5-.5.51.51,0,0,1,.5.5v1.86C28.07,29.19,24.9,29.89,22,29.89Z"/><path class="cls-1" d="M22,27.55c-2.95,0-6.12-.71-6.12-2.26V23.44a.5.5,0,0,1,1,0v1.85c0,.37,1.74,1.26,5.12,1.26s5.11-.89,5.11-1.26V23.42a.5.5,0,0,1,.5-.5.51.51,0,0,1,.5.5v1.87C28.07,26.84,24.9,27.55,22,27.55Z"/><path class="cls-1" d="M22,25.2c-2.95,0-6.12-.71-6.12-2.26V21.09a.5.5,0,0,1,1,0v1.85c0,.37,1.74,1.26,5.12,1.26s5.11-.89,5.11-1.26V21.08a.5.5,0,0,1,.5-.5.5.5,0,0,1,.5.5v1.86C28.07,24.49,24.9,25.2,22,25.2Z"/><path class="cls-1" d="M22,23c-3,0-6.07-.86-6.07-2.49,0-3.27,12.15-3.27,12.15,0C28,22.17,25,23,22,23Zm0-4c-3.05,0-5.07.89-5.07,1.49S18.9,22,22,22,27,21.13,27,20.54,25,19.05,22,19.05Z"/><path class="cls-1" d="M10,14.58a.5.5,0,0,1-.5-.5V6.61a.5.5,0,0,1,.5-.5h2a2.28,2.28,0,0,1,2.42,2.06A2.19,2.19,0,0,1,12,10.69H10.49v3.39A.51.51,0,0,1,10,14.58Zm.5-4.89H12c1.2,0,1.42-.53,1.42-1.52,0-.63-.74-1.06-1.42-1.06H10.49Z"/><path class="cls-1" d="M16.87,17a.49.49,0,0,1-.41-.21L12,10.46a.5.5,0,0,1,.12-.7.51.51,0,0,1,.7.12l4.47,6.37a.51.51,0,0,1-.12.7A.52.52,0,0,1,16.87,17Z"/><path class="cls-1" d="M12.4,16.92a.5.5,0,0,1-.41-.79l4.24-5.95a.52.52,0,0,1,.7-.12.5.5,0,0,1,.11.7l-4.24,6A.48.48,0,0,1,12.4,16.92Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Powered by IQVIA's robust and reliable databases – covering ~94% of HCPs</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>Get a more complete picture of an HCP by combining deterministic digital behavioral insights from AIM XR and the largest and most robust databases available (IQVIA OneKey<sup>®</sup>, IQVIA Xponent<sup>®</sup>, medical and Pharmacy claims) from Field Alerts.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" target="_blank" rel="noopener noreferrer" href="https://secure.constellation.iqvia.com/IQVIAIntegratedFieldAlertsInfographic"> VIEW INFOGRAPHIC <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="card-wrapper"> <div class="tile-container__icon"> <div class="tile card-title clickable-tile"> <div class="tile-icon"> <svg id="Icons" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><defs><style>.cls-1{fill:#231f20;}</style></defs><path class="cls-1" d="M10.18,15.22a2.73,2.73,0,1,1,2.73-2.73A2.72,2.72,0,0,1,10.18,15.22Zm0-4.45a1.73,1.73,0,1,0,1.73,1.72A1.72,1.72,0,0,0,10.18,10.77Z"/><path class="cls-1" d="M13.29,17.12a.51.51,0,0,1-.44-.25,3.05,3.05,0,0,0-5.3-.06.5.5,0,0,1-.86-.52,4.06,4.06,0,0,1,7,.08.49.49,0,0,1-.18.68A.47.47,0,0,1,13.29,17.12Z"/><path class="cls-1" d="M6.35,21.5a2.73,2.73,0,1,1,2.72-2.72A2.73,2.73,0,0,1,6.35,21.5Zm0-4.45a1.73,1.73,0,1,0,1.72,1.73A1.74,1.74,0,0,0,6.35,17.05Z"/><path class="cls-1" d="M10.11,26.15a.5.5,0,0,1-.5-.5c0-2.81-1.64-4.07-3.26-4.07s-3.26,1.26-3.26,4.07a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-3.48,2.2-5.07,4.26-5.07s4.26,1.59,4.26,5.07A.5.5,0,0,1,10.11,26.15Z"/><path class="cls-1" d="M14,21.5a2.73,2.73,0,1,1,2.72-2.72A2.73,2.73,0,0,1,14,21.5Zm0-4.45a1.73,1.73,0,1,0,1.72,1.73A1.74,1.74,0,0,0,14,17.05Z"/><path class="cls-1" d="M17.71,26.15a.5.5,0,0,1-.5-.5c0-2.81-1.64-4.07-3.26-4.07s-3.26,1.26-3.26,4.07a.5.5,0,0,1-.5.5.5.5,0,0,1-.5-.5c0-3.48,2.21-5.07,4.26-5.07s4.26,1.59,4.26,5.07A.5.5,0,0,1,17.71,26.15Z"/><path class="cls-1" d="M20.42,16.63a5.39,5.39,0,1,1,5.39-5.39A5.39,5.39,0,0,1,20.42,16.63Zm0-9.78a4.39,4.39,0,1,0,4.39,4.39A4.4,4.4,0,0,0,20.42,6.85Z"/><path class="cls-1" d="M27.91,20.71a.47.47,0,0,1-.35-.15l-4.71-4.7a.52.52,0,0,1-.14-.36.52.52,0,0,1,.14-.35l1.51-1.5a.48.48,0,0,1,.7,0l4.71,4.7a.51.51,0,0,1,0,.71l-1.51,1.5A.47.47,0,0,1,27.91,20.71Zm-4-5.21,4,4,.8-.79-4-4Z"/><path class="cls-1" d="M25.12,17.81a.49.49,0,0,1-.35-.15.5.5,0,0,1,0-.71l1.39-1.39a.5.5,0,0,1,.7,0,.5.5,0,0,1,0,.71l-1.38,1.39A.51.51,0,0,1,25.12,17.81Z"/></svg> </div> </div> <div class="tile-container__text"> <div class="tile-container__heading"> <div class="tile-heading card-title"> <h3>Up to 2.5x more opportunity HCPs with claims + AIM XR</h3> </div> </div> <div class="tile-container__body"> <div class="tile-body"> <p>An IQVIA client identified 2.5x more target healthcare providers when supplementing their claims-based alerts with AIM XR.</p> </div> </div> <div class="cta-button"> <a class="cta-btn" href="https://www.iqvia.com/pt-br/library/case-studies/client-case-study-improving-predictive-precision-of-oncology-patient-modeling-with-enriched-data"> VIEW CASE STUDY <i class="fa fa-angle-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="KnowledgeHub"></section>  <section class="multi-card__carousel-redesign init-js-related"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <h2 class="eyebrow"> AI-Driven HCP & Patient Profiling – Resources </h2> <div class="swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="card-item card-link"> <a class="" href="https://www.iqvia.com/pt-br/library/fact-sheets/iqvia-integrated-field-alerts-solution"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/513_custom-photo_sales-rep-meeting-with-doctor-outside.jpg?mw=600&hash=6C270219E70127FDF5E71F7BC81C42E0)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Fact sheet</div> <h5 class="card-title"> <a class="" href="https://www.iqvia.com/pt-br/library/fact-sheets/iqvia-integrated-field-alerts-solution" target=""> IQVIA Integrated Field Alerts Solution </a> </h5> <p class="description"></p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a class="" href="https://www.iqvia.com/pt-br/library/case-studies/client-case-study-optimizing-rare-disease-field-engagement"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/513_custom-photo_sales-rep-meeting-with-doctor-outside.jpg?mw=600&hash=6C270219E70127FDF5E71F7BC81C42E0)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Case study</div> <h5 class="card-title"> <a class="" href="https://www.iqvia.com/pt-br/library/case-studies/client-case-study-optimizing-rare-disease-field-engagement" target=""> Client Case Study: Optimizing Rare Disease Field Engagement with Integrated Sales Representative Alerts </a> </h5> <p class="description"></p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a class="" href="https://www.iqvia.com/pt-br/library/fact-sheets/iqvia-patient-journey-and-smart-targeting-platform"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/2352_doctor-discussing-treatment-with-smiley-patient.jpg?mw=600&hash=388CF28A4E98A0802BEC2885F1BABC25)"></div> </a> <div class="card-item_wrapper"> <div class="badge">FACT SHEET</div> <h5 class="card-title"> <a class="" href="https://www.iqvia.com/pt-br/library/fact-sheets/iqvia-patient-journey-and-smart-targeting-platform" target=""> Patient Journey/Smart Targeting (PJ/ST) </a> </h5> <p class="description">Patient Population and Journey/Smart Targeting (PJ/ST) Platform is a comprehensive, patient- and HCP centric solution that provides dynamic analysis into product, patient, and HCP related insights.</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a class="" href="https://www.iqvia.com/pt-br/library/fact-sheets/iqvia-field-alerts"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/2435_team-of-healthcare-workers-meeting-with-laptops-around-table.jpg?mw=600&hash=60D7F358B58B81F735F3D4470AB7BFC3)"></div> </a> <div class="card-item_wrapper"> <div class="badge">FACT SHEET</div> <h5 class="card-title"> <a class="" href="https://www.iqvia.com/pt-br/library/fact-sheets/iqvia-field-alerts" target=""> Field Alerts </a> </h5> <p class="description">Supercharge your brand growth with precise and timely field alerts. Use the combined power of IQVIA’s unparalleled data assets, and our AI capabilities, to increase the precision and timeliness of your HCP alerts to improve salesforce efficiency, effectiveness, and drive brand growth.</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a class="" href="https://secure.constellation.iqvia.com/AIML-Infographic"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/357_female-viewing-bar-graph-tablet-in-office.jpg?mw=600&hash=AB02ECDE2B0F80A97990C9E9072E8B4C)"></div> </a> <div class="card-item_wrapper"> <div class="badge">INFOGRAPHIC</div> <h5 class="card-title"> <a class="" href="https://secure.constellation.iqvia.com/AIML-Infographic" target="_blank"> AI-Driven HCP & Patient Profiling </a> </h5> <p class="description">See how our platform of interconnected apps can enhance your commercial effectiveness</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a class="" href="https://secure.constellation.iqvia.com/FieldAlertInfograph?_ga=2.72024531.1307916046.1719234212-314181426.1706522660"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/882_casual-businessman-working-at-computer-in-office.jpg?mw=600&hash=060ED00AE0D068A6A4057BB41A2297E8)"></div> </a> <div class="card-item_wrapper"> <div class="badge">INFOGRAPHIC</div> <h5 class="card-title"> <a class="" href="https://secure.constellation.iqvia.com/FieldAlertInfograph?_ga=2.72024531.1307916046.1719234212-314181426.1706522660" target="_blank"> Facilitate engagements with HCPs at the right time, with the right message </a> </h5> <p class="description">Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a class="" href="https://www.iqvia.com/pt-br/library/case-studies/client-case-study-improving-predictive-precision-of-oncology-patient-modeling-with-enriched-data"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/562_custom-photo_doctor-and-sales-person.jpg?mw=600&hash=35B28D5A2F714742ED48FBD3D81984F9)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Case Study</div> <h5 class="card-title"> <a class="" href="https://www.iqvia.com/pt-br/library/case-studies/client-case-study-improving-predictive-precision-of-oncology-patient-modeling-with-enriched-data" target=""> Client Case Study: Improving Predictive Precision of Oncology Patient Modeling with Enriched Data </a> </h5> <p class="description"></p> </div> </div> </div> </div> <div class="control-panel"> <div class="fake-block"></div> <div class="swiper-control"> <div class="button-prev"><i class="fa-solid fa-chevron-left"></i><span>Prev</span></div> <div class="swiper-pagination"></div> <div 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class="tile-container-text dark_blue__bg" style="display: none;"> <div class="text"> <ul> <li>Who are the physicians delivering care to my target patients of interest? </li> <li>How can I seamless segment physicians in my market and import the segmented lists into my preferred CRM or workflow system? </li> <li>What can I do to enhance HCP engagement and track changes in doctors of interest as my patient population evolves?</li> </ul> </div> </div> <div class="tile-container " data-accent-color="dark_blue__bg"> <button class="tile clickable-tile"> <em class="fas fa-chevron-down"></em> <div class="tile-heading dark_blue__text">Field Alerts</div> </button> </div> <div class="tile-container-text dark_blue__bg" style="display: none;"> <div class="text"> <ul> <li>How can we engage with HCPs in the right place at the right time before a treatment decision is made? </li> <li>How can I identify and prioritize physicians of interest as my patient population evolves and optimize my field force for maximum efficiency and engagement? </li> <li>How can I enhance my existing call plan to enhance HCP target prioritization, improve HCP segmentation, and determine prescriber value? </li> <li>How can we confidently deliver impactful messages that break through the noise, ensuring they resonate and have the greatest impact?</li> </ul> </div> </div> <div class="tile-container radius-bottom" data-accent-color="dark_blue__bg"> <button class="tile clickable-tile"> <em class="fas fa-chevron-down"></em> <div class="tile-heading dark_blue__text">Integrated Alerts</div> </button> </div> <div class="tile-container-text dark_blue__bg" style="display: none;"> <div class="text"> <ul> <li>How can I be sure that the HCP insights I’m viewing are authenticated and legally compliant? </li> <li>How can I be sure that I’m reaching the largest population of healthcare practitioners possible with the most relevant outreach? </li> <li>How can I leverage AI to predict healthcare events and reach HCPs before a treatment decision is made? </li> <li>How can I leverage technology to automate and optimize my HCP outreach campaigns? </li> <li>How can I reach providers directly via automated email outreach with the most impactful message? </li> </ul> </div> </div> </div> </div> <div class="fifty-fifty-accordion__image-only"> <div class="fifty-fifty-accordion__image-only__inner"> <div class="d-flex flex-column align-start"> <h2 class="fifty-fifty-accordion__heading"> Commercial & Brand </h2> <h3 class="fifty-fifty-accordion__title"> Seize new opportunities to grow your brand </h3> <div class="fifty-fifty-accordion__text"> <p>Maximize outreach effectiveness with our AI-powered patient profiling solutions that segment and map HCPs to the patient journey. Utilize the largest HCP and patient databases to assess the competitive landscape, evaluate pipeline viability, and find patients based on complex criteria. Real-time access to de-identified patient-level health data enables you to monitor and adapt engagement strategies, predicting high-risk patients or disease progression to address future patient needs.</p> </div> </div> </div> </div> </div> </div> </div> </section> <section id="ExploreMore"></section>  <section class="multi-card_feature-redesign"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <div class="eyebrow"> <h2 class="title">Commercial & Brand Solutions</h2> </div> <div class="card-wrapper"> <article class="card-item"> <div class=" card-item-wrapper card-link"> <div class="card-item_wrapper without-img"> <a class="card-title" href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator"> Analytics Research Accelerator </a> <p class="description"></p> </div> </div> </article> <article class="card-item"> <div class=" card-item-wrapper card-link"> <div 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