Product Marketing Leadership Resource Portal

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href="/pro-plus-membership/"> <h6>Become a Pro+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-taster-pack/"> <h6>Your Pro taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Exec+ membership</h5> <p>For product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/exec-plus-membership/"> <h6>Become an Exec+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-exec-membership-ebook/"> <h6>Your Exec+ taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Team membership</h5> <p>Level up your product marketing team</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/teams/"> <h6>Get a team membership</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what’s inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs ❤️ PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" 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She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" class="post-author tooltip-trigger-author"> <div data-tooltip="Charley is the Content Lead at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" style="background-image: url(https://www.productmarketingalliance.com/content/images/2023/03/Charley-Gale-headshot.jpg)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="Charley is the Content Lead at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" class="author-name tooltip-trigger">Charley Gale</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">October 29, 2024</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 8 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>Welcome to our Product Marketing Leadership portal, where you'll find everything you need to know about being a successful product marketing leader. </p><p>From articles to podcasts, we've included a wealth of resources to help you navigate the complex and ever-changing landscape of modern marketing and excel in your leadership role.</p><p>We’ll be covering:</p><ul><li><a href="https://www.productmarketingalliance.com/product-marketing-leadership-resource-portal/#what-is-product-marketing-leadership?" rel="noreferrer">What is product marketing leadership?</a></li><li><a href="https://www.productmarketingalliance.com/product-marketing-leadership-resource-portal/#key-skills-for-product-marketing-leaders" rel="noreferrer">Key skills for product marketing leaders</a></li><li><a href="https://www.productmarketingalliance.com/product-marketing-leadership-resource-portal/#best-practices-for-product-marketing-leadership" rel="noreferrer">Best practices for product marketing leaders</a></li><li><a href="https://www.productmarketingalliance.com/product-marketing-leadership-resource-portal/#leadership-top-tips-(from-experts)" rel="noreferrer">Leadership top tips (from experts)</a></li><li><a href="https://www.productmarketingalliance.com/product-marketing-leadership-resource-portal/#how-can-a-company-establish-market-leadership-for-a-product?" rel="noreferrer">How you can establish leadership for your product</a></li><li><a href="https://www.productmarketingalliance.com/product-marketing-leadership-resource-portal/#essential-resources-for-product-marketing-leaders" rel="noreferrer">Essential resources for product marketing leaders</a></li></ul><h2 id="what-is-product-marketing-leadership">What is product marketing leadership?</h2><p>The role of a product marketing leader is to bridge the gap between product development and marketing teams, ensuring that a product is launched successfully and achieves its maximum potential in the market. </p><p>A product marketing leader is responsible for <a href="https://www.productmarketingalliance.com/customer-needs-and-how-to-meet-them/"><u>understanding customer needs</u></a>, <a href="https://www.productmarketingalliance.com/the-secrets-of-compelling-messaging-and-effective-product-positioning/"><u>developing messaging and positioning strategies</u></a>, creating targeted marketing campaigns, and <a href="https://www.productmarketingalliance.com/product-marketing-tangible-results/"><u>measuring the success</u></a> of these efforts. </p><p>They work closely with <a href="https://www.productmarketingalliance.com/making-connections-the-secret-to-exceptional-cross-functional-teams/"><u>cross-functional teams</u></a>, including product management, sales, and engineering, to ensure that everyone is aligned and working towards the same goals.</p><p>Product marketing leadership is crucial in today's market as it helps companies <a href="https://www.productmarketingalliance.com/beyond-the-roadmap-creating-differentiation-through-product-marketing-love/"><u>differentiate their products</u></a> from competitors and connect with their target audience effectively. With the ever-increasing competition in the market, it's becoming more challenging for companies to launch successful products. </p><h2 id="key-skills-for-product-marketing-leaders">Key skills for product marketing leaders</h2><p>As a product marketing leader, it’s crucial to have a diverse skill set that allows you to understand and connect with your target audience, create effective marketing strategies, and measure the success of your campaigns.</p><p>In the <a href="https://www.productmarketingalliance.com/state-of-product-marketing-leadership-report/"><strong><u>State of Product Marketing Leadership 2024 report</u></strong></a>, we asked our leaders what they considered to be the most important soft skills of a product marketing leader. </p><p><strong>88.7%</strong> agreed that relationship building was most important, followed by strong communication skills at <strong>73.6%</strong>, collaboration skills at <strong>67.9%</strong>, and being able to constructively give feedback to your team at <strong>58.5%</strong>. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfCXFhJpldWOF-3zENH1sGKgjMVGZ4MP4rfW0cYrSHIIkrO6FxVvopCRY74I5ZCYdgMKpYyYHTxkHsfa5TrAIcwjbcgiqByi-7UJ2dQMYDMWuyC6nYA_-lJo7M2pl41A55LpflIDAZzPQOYf9qaE3xG8wtR?key=vRaOeZA5amD0CQlE6y9qcw" class="kg-image" alt="What soft skills do you think are important as a product marketing leader? Relationship building is 88.7% for 2024 and 92.3% for 2023. Strong communication skills is 73.6% for 2024 and 87.7% for 2023. Collaboration skills is 67.9% for 2024 and 67.7% for 2023. Conflict resolution is 8.5% for 2024, and 36.9% for 2023. Delegating effectively is 56.6% for 2024 and 61.5% for 2023. Being able to feedback constructively to your team is 43.4% for 2024 and 61.5% for 2023. " loading="lazy" width="618" height="537"><figcaption><span style="white-space: pre-wrap;">Graph from the State of Product Marketing Leadership 2024 report</span></figcaption></figure><h3 id="thoughts-from-product-marketing-leaders-themselves">Thoughts from product marketing leaders themselves</h3><blockquote>“It’s essential to guide and support your team, helping them grow while also giving them the autonomy to take ownership of their projects. Effective delegation is key - knowing when and how to entrust responsibilities to others ensures that you can focus on strategic priorities while empowering your team to excel. </blockquote><blockquote>“Balancing leadership with effective delegation helps build a resilient, high-performing team and drives overall success. I also place a high emphasis on strategic thinking and the ability to balance immediate needs with long-term goals, and knowing where to focus resources for maximum impact.”</blockquote><blockquote><strong>Melissa Vadasserril, Director of Product Marketing at JustWorks</strong></blockquote><hr><blockquote>“Seeing conflict resolution, a skill that goes hand-in-hand with relationship-building, gain in importance is great. I hope that respondents included in this category can both proactively and retroactively resolve difficult discussions as part of their PMM role. From naming exercises to launch timing, listening to others and reaching mutually beneficial conclusions is a core part of the role.”</blockquote><blockquote><strong>Tom Crist, Principal at Fluvio</strong></blockquote><hr><blockquote>“In our increasingly remote and global work cultures without the luxury of as many in-person interactions as we would like, the potential for conflict is enormous. </blockquote><blockquote>"In this ocean of negativity, PMMs emerge as the peacemakers who can keep the ship on an even keel. This is why 50% more PMMs since last year believe conflict resolution is important for a product marketing leader.”</blockquote><blockquote><strong>Nitin Kartik, Director of Product Marketing at Carbyne</strong></blockquote><hr><blockquote>“Soft skills in product marketing are under-rated, I have worked with many technically brilliant product marketers but as colleagues and team members, they struggle. </blockquote><blockquote>"The best product marketers I have worked with are "secure" individuals who "bring others along for the journey" and "share knowledge", they eliminate silos and everybody wants to be around them for the "positive energy" they bring to the team.”</blockquote><blockquote><strong>Amit Alagh, Senior Product Marketing Manager and Thought Leader</strong></blockquote><h2 id="best-practices-for-product-marketing-leadership">Best practices for product marketing leadership</h2><p>To excel in your role as a product marketing leader, it's essential to adopt best practices that help you create effective marketing strategies. You should create <a href="https://www.productmarketingalliance.com/winning-the-buyer-persona-begin-with-studying-what-matters-to-buyers/"><u>buyer personas</u></a> and journey maps to understand your target audience's behavior, pain points, and preferences. </p><p>Conducting <a href="https://www.productmarketingalliance.com/data-driven-competitive-analysis/"><u>competitive analysis</u></a> plays a fundamental role in identifying industry trends, understanding competitor positioning, and differentiating your product. </p><p>Leveraging <a href="https://www.productmarketingalliance.com/using-customer-feedback-and-win-loss-interviews-to-improve-your-product/"><u>customer feedback</u></a> and reviews is also important to understand customer satisfaction levels, identify areas of improvement, and provide insights for product development. </p><p>You should craft compelling product messaging to communicate your product value and differentiation effectively. Finally, measuring and reporting on marketing performance is essential to monitor the effectiveness of your marketing strategies and make data-driven decisions. </p><p>By adopting these best practices, you can create marketing strategies that resonate with your target audience, differentiate your product from competitors, and drive growth for your company.</p><h2 id="leadership-top-tips-from-experts">Leadership top tips (from experts)</h2><h3 id="leadership-top-tips">Leadership top tips </h3><p>Whether you’re an aspiring product marketing leader or an experienced practitioner with years of experience, there’s no such thing as perfection. </p><p>Every PMM has room for improvement, so in the <a href="https://www.productmarketingalliance.com/state-of-product-marketing-leadership-report/"><strong><u>State of Product Marketing Leadership 2024 report</u></strong></a>, we asked our respondents for their number one leadership tip to help PMM peers enhance their credentials: </p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“Establishing a culture of radical candor has proven instrumental in fostering trust and openness within the team. By ingraining these values, the team will flourish during successes and navigate challenges effectively when they emerge.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“If you're looking into breaking into a marketing leadership role, the key is to establish open and honest communication from the beginning. When the teams around you learn that they can trust you to be transparent, reliable, and supportive of shared goals, growth happens naturally.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“Be a connector/includer. Relationships first.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“Dedicate enough time to building strong partnerships with other teams. This will immensely help your team members, especially in a setup where, as product marketers, we have a lot of cross-functional projects.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“By becoming a leader, you'll typically do less of the actual work and spend more time on personnel issues, developing career paths for others, managing raises and promotions, etc. Consider if that's a trade-off you want to make.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“Communicate clearly and ensure your communication skills are just as strong as your listening skills.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“Know your weaknesses, and build a team that covers those weaknesses.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“Understand your team; they are not machines. Get to know them and what their goals are. Try to align opportunities with their goals, and they will feel motivated and succeed.”</div></div><p></p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">“Be consistent in how you show up. Product marketing is all about iterating with new information, and consistency creates a safe space for discussion and creation.”</div></div><h2 id="how-can-a-company-establish-market-leadership-for-a-product">How can a company establish market leadership for a product?</h2><p>To establish market leadership for a product, a company should employ a multi-pronged strategy. First and foremost, the product must offer unique value by addressing unmet customer needs or enhancing quality, features, and usability to differentiate it from competitors. </p><p>Building a strong, memorable brand identity is also critical - positioning the product as the go-to choice in its category through clear, compelling messaging, strategic pricing, and targeted marketing.</p><p>In parallel, companies should prioritize delivering an exceptional customer experience. </p><p>This involves providing excellent service, fostering a loyal customer base through continuous engagement and personalized interactions, and gathering feedback to quickly adapt to market shifts. By staying closely in tune with customer needs, the company can ensure the product remains highly relevant.</p><p>Finally, a company can further reinforce its leadership position by leveraging strategic partnerships, optimizing distribution channels, and establishing thought leadership within the industry. These tactics help broaden the product's reach and solidify the company's reputation as an innovator and trusted authority in the space.</p><p>Overall, market leadership requires a delicate balance of product innovation, brand positioning, customer-centricity, and industry influence. By executing on all these fronts, a company can rise above the competition and cement its standing as the premier provider in the market.</p><h2 id="essential-resources-for-product-marketing-leaders">Essential resources for product marketing leaders</h2><p>As a product marketing leader, you need access to a wide range of resources that help you stay up-to-date with industry trends, develop effective marketing strategies, and measure the success of your campaigns. </p><p>Fortunately, we have numerous resources, including articles, podcasts, webinars, and courses, that can help you hone your skills and stay ahead of the curve. </p><p>Whether you're looking for tips on crafting compelling product messaging or want to learn more about the latest marketing technologies, these resources can provide valuable insights and help you excel in your role as a product marketing leader.</p><h3 id="reports-and-ebooks">Reports and eBooks</h3><ul><li><a href="https://www.productmarketingalliance.com/state-of-product-marketing-leadership-report/"><u>State of Product Marketing Leadership 2024</u></a></li><li><a href="https://www.productmarketingalliance.com/follow-the-leader-an-intro-to-product-marketing-leadership/"><u>Follow the Leader: An Intro to Product Marketing Leadership</u></a></li></ul><h3 id="articles">Articles</h3><h4 id="stakeholder-management">Stakeholder management</h4><ul><li><a href="https://www.productmarketingalliance.com/leading-co-marketing-efforts-with-partners/"><u>Leading co-marketing efforts with partners or integrations</u></a></li><li><a href="https://www.productmarketingalliance.com/how-to-disagree-with-superiors/"><u>How to effectively disagree with superiors at work</u></a></li></ul><h4 id="building-and-managing-teams">Building and managing teams</h4><ul><li><a href="https://www.productmarketingalliance.com/crafting-teams-and-pmm-dreams-insights-from-linkedins-director-of-product-marketing-2/"><u>Team building insights from Linkedin's Director of Product Marketing</u></a></li><li><a href="https://www.productmarketingalliance.com/4-essential-assessments-for-personal-and-team-development/"><u>4 essential assessments for personal and team development</u></a></li><li><a href="https://www.productmarketingalliance.com/managing-a-large-product-portfolio-with-limited-team-members/"><u>Managing a large product portfolio with limited team members</u></a></li><li><a href="https://www.productmarketingalliance.com/leading-product-marketing-through-mergers-acquisitions-divestitures/"><u>Leading product marketing through mergers, acquisitions, or divestitures</u></a></li><li><a href="https://www.productmarketingalliance.com/6-strategies-to-foster-high-performance/"><u>PMM team culture: 6 tried and tested strategies to foster high performance</u></a></li><li><a href="https://www.productmarketingalliance.com/your-guide-to-product-marketing-team-structures/"><u>How to structure a product marketing team</u></a></li></ul><h4 id="skills-and-goals">Skills and goals</h4><ul><li><a href="https://www.productmarketingalliance.com/how-to-present-confidently-even-when-youre-not/"><u>How to present confidently (even when you’re not!)</u></a></li><li><a href="https://www.productmarketingalliance.com/emotional-intelligence/"><u>The role of emotional intelligence in product marketing</u></a></li><li><a href="https://www.productmarketingalliance.com/top-five-lessons-from-a-three-time-founding-pmm/"><u>Top 5 lessons from a three-time founding PMM</u></a></li><li><a href="https://www.productmarketingalliance.com/set-the-stage-for-success-with-effective-goal-setting/"><u>How to set the stage for success with effective goal-setting</u></a></li><li><a href="https://www.productmarketingalliance.com/what-burnout-is-and-how-you-can-prevent-it/"><u>What burnout is and how to prevent it</u></a></li></ul><h4 id="product-launches-as-a-leader">Product launches as a leader</h4><ul><li><a href="https://www.productmarketingalliance.com/handling-product-failures-security-breaches-and-pr-disasters/"><u>Handling product failures, security breaches, and PR disasters</u></a></li></ul><h4 id="career-development">Career development</h4><ul><li><a href="https://www.productmarketingalliance.com/transitioning-from-ic-to-manager/"><u>How to transition from IC to manager within product marketing</u></a></li><li><a href="https://www.productmarketingalliance.com/how-to-get-the-most-out-of-mentorships/"><u>How to get the most out of mentorships</u></a></li><li><a href="https://www.productmarketingalliance.com/the-road-to-the-c-suite-five-career-paths-one-journey/"><u>The road to the C-suite: Five career paths, one journey</u></a></li><li><a href="https://www.productmarketingalliance.com/how-to-prepare-for-c-suite-role/"><u>How to become a C-suite executive</u></a></li><li><a href="https://www.productmarketingalliance.com/how-to-become-a-pmm-leader/"><u>How to become a product marketing leader</u></a></li></ul><h4 id="company-growth">Company growth</h4><ul><li><a href="https://www.productmarketingalliance.com/driving-40-million-dollars-in-incremental-sales/"><u>Creating and capturing value: Lessons from driving $40M in incremental sales</u></a></li><li><a href="https://www.productmarketingalliance.com/navigating-gdpr-ccpa-and-other-regulations/"><u>Navigating GDPR, CCPA, and other regulations while leveraging user data for growth </u></a></li><li><a href="https://www.productmarketingalliance.com/5-lessons-on-growth-culture-from-building-a-decacorn/"><u>5 lessons on growth culture from building a decacorn</u></a></li></ul><h3 id="podcasts-and-individual-episodes">Podcasts and individual episodes</h3><ul><li><a href="https://www.productmarketingalliance.com/48-hours-to-lead/"><u>48 Hours to Lead with Josh Lory</u></a></li><li><a href="https://www.productmarketingalliance.com/inside-the-mind-of-a-pmm-influencer/"><u>Product Marketing Insider with Holly Watson</u></a> - Inside the mind of a PMM influencer</li><li><a href="https://www.productmarketingalliance.com/building-and-scaling-product-marketing-teams-selin-tyler-senior-director-head-of-product-marketing-at-dolby-laboratories/"><u>Product Marketing Insider with Selin Tyler </u></a>- Building and scaling teams</li><li><a href="https://www.productmarketingalliance.com/building-and-scaling-product-marketing-teams-selin-tyler-senior-director-head-of-product-marketing-at-dolby-laboratories/"><u>Product Marketing Insider with Sudha Ranganathan</u></a> - Exploring the mind of a PMM leader</li></ul><h3 id="exec-membership-plan">Exec+ membership plan</h3><p>As a product marketing leader, you face unique challenges that can be difficult to navigate alone. The <a href="https://www.productmarketingalliance.com/signup/"><u>Exec+ membership plan</u></a> is designed to be your exclusive, elevated membership - connecting you with the resources and peers you need to take your skills to new heights.</p><p>If you're the sole PMM leader in your organization, you may lack the internal support system to bounce ideas, solve problems, and strategize at the highest level. Exec+ changes that, providing you access to an influential network of PMMs at the same career stage.</p><p>This dedicated, safe haven is your chance to learn from the best, share successes and struggles, and leverage the collective wisdom of your peers. Together, you'll dive deep into the latest trends, tactics, and technologies transforming product marketing.</p><p>With Exec+, you'll gain the competitive edge your career deserves. Unlock the insights, connections, and support to elevate your impact and leadership as a preeminent product marketing professional.</p><p>Don't settle for going it alone. </p><p>Invest in your growth and become an Exec+ member today. </p><div class="kg-card kg-button-card kg-align-center"><a href="https://www.productmarketingalliance.com/signup/" class="kg-btn kg-btn-accent">Become a member</a></div><h3 id="certifications">Certifications</h3><h4 id="product-marketing-certified-leadership"><a href="https://certified.productmarketingalliance.com/p/product-marketing-certified-leadership?_ga=2.66428526.1154090344.1678795330-731370865.1676277631&_gl=1*1g63y3o*_ga*NzMxMzcwODY1LjE2NzYyNzc2MzE.*_ga_KVYRMDNSEY*MTY3ODgxNDMxOS45My4xLjE2Nzg4MTY0ODEuMTkuMC4w&ref=productmarketingalliance.com"><u>Product Marketing Certified: Leadership</u></a></h4><p>Becoming an amazing product marketing leader doesn’t happen by chance. It happens by habit. </p><p>The importance of leadership simply cannot be disputed. Product Marketing Certified: Leadership has been built alongside the world’s best-known brands with one goal in mind: to deliver leadership training that’ll transform you into the best leader you can be.</p><p>Join pioneering product marketing leaders from elite organizations like <strong>LinkedIn</strong>, <strong>Hotjar</strong>, and <strong>Shopify</strong> and transform yourself into the best leader you can be.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://certified.productmarketingalliance.com/p/product-marketing-certified-leadership?_ga=2.66428526.1154090344.1678795330-731370865.1676277631&_gl=1*1g63y3o*_ga*NzMxMzcwODY1LjE2NzYyNzc2MzE.*_ga_KVYRMDNSEY*MTY3ODgxNDMxOS45My4xLjE2Nzg4MTY0ODEuMTkuMC4w&ref=productmarketingalliance.com" class="kg-btn kg-btn-accent">Get Leadership Certified</a></div><h4 id="product-marketing-leadership-accelerator-program"><a href="https://certified.productmarketingalliance.com/p/pmm-leadership-accelerator?ref=productmarketingalliance.com"><u>Product Marketing Leadership Accelerator Program</u></a></h4><p>The PMM Leadership Accelerator is an eight week program, which has been built in collaboration with Director and VP level product marketers from some of the world’s best-known brands - we’re talking Amazon Web Services, LinkedIn, G2, Uber, Unbounce, and more.</p><p>You’ll be able to tap directly into their tried and tested tactics, strategies, and methodologies and put all that intel into building your killer strategy.</p><p>Sign up and: </p><p>💪 Be more informed, confident, and impactful on every aspect of being a great product marketing leader.</p><p>🏅 Have all the knowledge, tools, and skills needed to build and scale a gold-standard product marketing team.</p><p>💡 Be equipped with endless leadership insights from the likes of LinkedIn, Shopify, Hotjar, Unbounce, and more.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://certified.productmarketingalliance.com/p/pmm-leadership-accelerator?ref=productmarketingalliance.com" class="kg-btn kg-btn-accent">Supercharge your career growth</a></div>  <div id="bottomAdsContainer">  <div id='div-gpt-ad-1708431292086-0' style='min-width: 580px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431292086-0'); }); </script> </div>  <div id='div-gpt-ad-1708431360026-0' style='min-width: 240px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431360026-0'); }); </script> </div> </div> </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Product marketing insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your product marketing career & network with product marketing experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! 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