CINXE.COM

Inspiring Marketing — Blog — Kepios

<!doctype html> <html xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml" lang="en-GB" > <head> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="viewport" content="initial-scale=1"> <!-- This is Squarespace. --><!-- s-k-vtq5 --> <base href=""> <meta charset="utf-8" /> <title>Inspiring Marketing &mdash; Blog &mdash; Kepios</title> <meta http-equiv="Accept-CH" content="Sec-CH-UA-Platform-Version, Sec-CH-UA-Model" /><link rel="icon" type="image/x-icon" href="https://images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566021070066-7HRYQTU0DHF7ML7RUXQ3/favicon.ico?format=100w"/> <link rel="canonical" href="https://kepios.com/blog/category/Inspiring+Marketing"/> <meta property="og:site_name" content="Kepios"/> <meta property="og:title" content="Inspiring Marketing &mdash; Blog &mdash; Kepios"/> <meta property="og:url" content="https://kepios.com/blog/category/Inspiring+Marketing"/> <meta property="og:type" content="website"/> <meta property="og:image" content="http://static1.squarespace.com/static/5576cd5be4b088027cd56455/t/62cfed21f54c8502f3202218/1657793825490/Kepios+Social+Image.png?format=1500w"/> <meta property="og:image:width" content="1500"/> <meta property="og:image:height" content="843"/> <meta itemprop="name" content="Inspiring Marketing — Blog — Kepios"/> <meta itemprop="url" content="https://kepios.com/blog/category/Inspiring+Marketing"/> <meta itemprop="thumbnailUrl" content="http://static1.squarespace.com/static/5576cd5be4b088027cd56455/t/62cfed21f54c8502f3202218/1657793825490/Kepios+Social+Image.png?format=1500w"/> <link rel="image_src" href="http://static1.squarespace.com/static/5576cd5be4b088027cd56455/t/62cfed21f54c8502f3202218/1657793825490/Kepios+Social+Image.png?format=1500w" /> <meta itemprop="image" content="http://static1.squarespace.com/static/5576cd5be4b088027cd56455/t/62cfed21f54c8502f3202218/1657793825490/Kepios+Social+Image.png?format=1500w"/> <meta name="twitter:title" content="Inspiring Marketing — Blog — Kepios"/> <meta name="twitter:image" content="http://static1.squarespace.com/static/5576cd5be4b088027cd56455/t/62cfed21f54c8502f3202218/1657793825490/Kepios+Social+Image.png?format=1500w"/> <meta name="twitter:url" content="https://kepios.com/blog/category/Inspiring+Marketing"/> <meta name="twitter:card" content="summary"/> <meta name="description" content="" /> <link rel="preconnect" href="https://images.squarespace-cdn.com"> <script type="text/javascript" src="//use.typekit.net/ik/EB8bgwLFzd-PVEJofDf5hyot7OAXCwfCxL8W9aRToBSfeT9IfFHN4UJLFRbh52jhWD9uFDZRZ2mKZQsKw26tw2JajhbuFRbuFsn7MKG0jAFu-WsoShFGZAsude80ZkoRdhXCHKoyjamTiY8Djhy8ZYmC-Ao1Oco8if37OcBDOcu8OfG0SkunOWZXSQ90SaBujW48Sagyjh90jhNlOfG0SaBujW48SagyjhmDjhy8ZYmC-Ao1OcFzdPUyjamTiY8Djhy8ZYmC-Ao1OcFzdPUyjamTiY8Djhy8ZYmC-Ao1Oco8ifUySkolZPUnZWgTdaw0jhNlOeUzjhBC-eNDifUDOACli1sUFPoDSWmyScmDSeBRZPoRdhXCSaBujW48SagyjhmDjhy8ZYmC-Ao1OcFzdPUaiaS0jAFu-WsoShFGZAsude80ZkoRdhXCiaiaOcBRiA8XpWFR-emqiAUTdcS0dcmXOYiaikoySkolZPUaiaS0-hm3-ANDOcFzdPUaiaS0SkunOWZXSQ90SaBujW48Sagyjh90jhNlOYiaikoDSWmyScmDSeBRZWFR-emqiAUTdcS0jhNlJ6U3ScNt-AuyOAozicIKfAZuiYmkjPu3ifG4f5J7IMMjMkMfH6qJn3IbMg6IJMJ7fbKlMsMMeMj6MKG4fJCgIMMjgkMfH6qJyB9bMs6IJMJ7fbRKpsMgeMj6MKG4fJBmIMIjgkMfH6qJym9bMs65JMJ7fbKfmsMgegI6MTMgKjePy6j.js"></script> <script type="text/javascript">try{Typekit.load();}catch(e){}</script> <script type="text/javascript" crossorigin="anonymous" defer="defer" nomodule="nomodule" src="//assets.squarespace.com/@sqs/polyfiller/1.6/legacy.js"></script> <script type="text/javascript" crossorigin="anonymous" defer="defer" src="//assets.squarespace.com/@sqs/polyfiller/1.6/modern.js"></script> <script type="text/javascript">SQUARESPACE_ROLLUPS = {};</script> <script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/extract-css-runtime-cf51977555a15f8a54bc-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-extract_css_runtime');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/extract-css-runtime-cf51977555a15f8a54bc-min.en-US.js" defer ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/extract-css-moment-js-vendor-6c569122bfa66a51a056-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-extract_css_moment_js_vendor');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/extract-css-moment-js-vendor-6c569122bfa66a51a056-min.en-US.js" defer ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/cldr-resource-pack-32136deb9638cc6130b2-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-cldr_resource_pack');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/cldr-resource-pack-32136deb9638cc6130b2-min.en-US.js" defer ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/common-vendors-stable-61293f01d648eef165fc-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-common_vendors_stable');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/common-vendors-stable-61293f01d648eef165fc-min.en-US.js" defer ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/common-vendors-be0091dc488b10891ed6-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-common_vendors');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/common-vendors-be0091dc488b10891ed6-min.en-US.js" defer ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/common-b33702450f88b3268daa-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-common');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/common-b33702450f88b3268daa-min.en-US.js" defer ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/performance-d9f618c1beaea97b6499-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-performance');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/performance-d9f618c1beaea97b6499-min.en-US.js" defer ></script><script data-name="static-context">Static = window.Static || {}; Static.SQUARESPACE_CONTEXT = {"betaFeatureFlags":["commerce_site_visitor_metrics","blueprint_content_replacement","hideable_header_footer_for_videos","campaigns_new_image_layout_picker","contacts_and_campaigns_redesign","enable_css_variable_tweaks","visitor_react_forms","campaigns_discount_section_in_blasts","toggle_preview_new_shortcut","fluid_engine","order_status_page_checkout_landing_enabled","marketing_landing_page","unify_edit_mode_p2","pages_panel_v3_search_bar","campaigns_thumbnail_layout","campaigns_discount_section_in_automations","nested_categories_migration_enabled","hideable_header_footer","i18n_beta_website_locales","commerce_clearpay","hideable_header_footer_for_memberareas","scripts_defer","fluid_engine_clean_up_grid_contextual_change","accounting_orders_sync","is_feature_gate_refresh_enabled","campaigns_global_uc_ab","campaigns_import_discounts","hideable_header_footer_for_courses","hide_header_footer_beta","campaigns_black_friday_banners","gdpr_cookie_banner"],"videoAssetsFeatureFlags":["mux-data-video-collection","mux-data-course-collection"],"facebookAppId":"314192535267336","facebookApiVersion":"v6.0","rollups":{"squarespace-announcement-bar":{"js":"//assets.squarespace.com/universal/scripts-compressed/announcement-bar-abc247145d9c909b7ca1-min.en-US.js"},"squarespace-audio-player":{"css":"//assets.squarespace.com/universal/styles-compressed/audio-player-ef238f99d44a3bdc6fbe-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/audio-player-7b2d6f5ce8ae62cf892f-min.en-US.js"},"squarespace-blog-collection-list":{"css":"//assets.squarespace.com/universal/styles-compressed/blog-collection-list-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/blog-collection-list-44fda292525bdeb0ee8a-min.en-US.js"},"squarespace-calendar-block-renderer":{"css":"//assets.squarespace.com/universal/styles-compressed/calendar-block-renderer-b15e2d46a617c8add4b4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/calendar-block-renderer-ba9e797b1c6edb9a3bac-min.en-US.js"},"squarespace-chartjs-helpers":{"css":"//assets.squarespace.com/universal/styles-compressed/chartjs-helpers-9e75b5d75bb5cb4c1f67-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/chartjs-helpers-6f4b03f58cff68354645-min.en-US.js"},"squarespace-comments":{"css":"//assets.squarespace.com/universal/styles-compressed/comments-a0d9356d7c1596ab2c53-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/comments-80a567d7afca7ea1dbfe-min.en-US.js"},"squarespace-custom-css-popup":{"css":"//assets.squarespace.com/universal/styles-compressed/custom-css-popup-d6e0f953c836d9289b10-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/custom-css-popup-73cf670716b518a340d3-min.en-US.js"},"squarespace-dialog":{"css":"//assets.squarespace.com/universal/styles-compressed/dialog-2dcac307baebe70727dc-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/dialog-dbb8daeadaf90e62b274-min.en-US.js"},"squarespace-events-collection":{"css":"//assets.squarespace.com/universal/styles-compressed/events-collection-b15e2d46a617c8add4b4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/events-collection-297bf44c7cd0c7f15d78-min.en-US.js"},"squarespace-form-rendering-utils":{"js":"//assets.squarespace.com/universal/scripts-compressed/form-rendering-utils-a92219a77cf6d4679390-min.en-US.js"},"squarespace-forms":{"css":"//assets.squarespace.com/universal/styles-compressed/forms-b952cddb94c5d471b8d3-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/forms-49fd9d5237aa589917dd-min.en-US.js"},"squarespace-gallery-collection-list":{"css":"//assets.squarespace.com/universal/styles-compressed/gallery-collection-list-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/gallery-collection-list-dabc951e1bbbe8467525-min.en-US.js"},"squarespace-image-zoom":{"css":"//assets.squarespace.com/universal/styles-compressed/image-zoom-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/image-zoom-485cb3cf26fda8199e47-min.en-US.js"},"squarespace-pinterest":{"css":"//assets.squarespace.com/universal/styles-compressed/pinterest-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/pinterest-7ad9f70c56d9c6b0ae65-min.en-US.js"},"squarespace-popup-overlay":{"css":"//assets.squarespace.com/universal/styles-compressed/popup-overlay-e89b4cc96c222ed66c64-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/popup-overlay-ece7db5c4bfceb54a50a-min.en-US.js"},"squarespace-product-quick-view":{"css":"//assets.squarespace.com/universal/styles-compressed/product-quick-view-2f87c3dcb76ca485179d-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/product-quick-view-d51df5b3db530fb8427d-min.en-US.js"},"squarespace-products-collection-item-v2":{"css":"//assets.squarespace.com/universal/styles-compressed/products-collection-item-v2-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/products-collection-item-v2-1ed64b36a5caefb0bf3d-min.en-US.js"},"squarespace-products-collection-list-v2":{"css":"//assets.squarespace.com/universal/styles-compressed/products-collection-list-v2-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/products-collection-list-v2-91090125416a47e4fecb-min.en-US.js"},"squarespace-search-page":{"css":"//assets.squarespace.com/universal/styles-compressed/search-page-917382e71b023cec7555-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/search-page-9f4098985bf13af25db5-min.en-US.js"},"squarespace-search-preview":{"js":"//assets.squarespace.com/universal/scripts-compressed/search-preview-4e7434a694d83d8766a0-min.en-US.js"},"squarespace-simple-liking":{"css":"//assets.squarespace.com/universal/styles-compressed/simple-liking-4279cc7bb78333b8db43-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/simple-liking-f5b368f59d68ab9f9480-min.en-US.js"},"squarespace-social-buttons":{"css":"//assets.squarespace.com/universal/styles-compressed/social-buttons-3a7d186e7e5e3b30911b-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/social-buttons-b71ef5af6c65212fb342-min.en-US.js"},"squarespace-tourdates":{"css":"//assets.squarespace.com/universal/styles-compressed/tourdates-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/tourdates-22e5cff21f07efe64af0-min.en-US.js"},"squarespace-website-overlays-manager":{"css":"//assets.squarespace.com/universal/styles-compressed/website-overlays-manager-efd3c12d460f58781eb3-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/website-overlays-manager-db7ec709521a62f0b755-min.en-US.js"}},"pageType":1,"website":{"id":"5576cd5be4b088027cd56455","identifier":"s-k-vtq5","websiteType":1,"contentModifiedOn":1679531347442,"cloneable":false,"hasBeenCloneable":false,"siteStatus":{},"language":"en-GB","timeZone":"Asia/Singapore","machineTimeZoneOffset":28800000,"timeZoneOffset":28800000,"timeZoneAbbr":"SGT","siteTitle":"Kepios","fullSiteTitle":"Inspiring Marketing \u2014 Blog \u2014 Kepios","siteDescription":"<p>Kepios is a marketing consultancy that helps brands make sense of the future.</p>","location":{"mapZoom":15.0,"mapLat":1.2385366951637344,"mapLng":103.85930412760013,"markerLat":1.27994,"markerLng":103.84775990000003,"addressTitle":"Kepios","addressLine1":"5B Stanley St","addressLine2":"Singapore, 068724","addressCountry":"Singapore"},"logoImageId":"5d58e6c6ab51e9000112d65f","socialLogoImageId":"62cfed21f54c8502f3202218","shareButtonOptions":{"4":true,"8":true,"3":true,"1":true,"2":true},"logoImageUrl":"//images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png","socialLogoImageUrl":"//images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/a6c146e0-f8dd-4c91-a8e6-8594017ed218/Kepios+Social+Image.png","authenticUrl":"https://kepios.com","internalUrl":"https://s-k-vtq5.squarespace.com","baseUrl":"https://kepios.com","primaryDomain":"kepios.com","sslSetting":3,"isHstsEnabled":true,"socialAccounts":[{"serviceId":20,"userId":"info@kepios.com","screenname":"info@kepios.com","addedOn":1434023018336,"profileUrl":"mailto:info@kepios.com","iconEnabled":true,"serviceName":"email"},{"serviceId":4,"userId":"3060930392","userName":"kepios","screenname":"Kepios","addedOn":1434005226950,"profileUrl":"https://twitter.com/kepios","iconUrl":"http://pbs.twimg.com/profile_images/608562601245560832/z7l-KQ5D_normal.png","collectionId":"55792eeae4b062c07884f4df","iconEnabled":true,"serviceName":"twitter"},{"serviceId":11,"userId":"UCjMpn2zfWe5JgOq9FZDxIcg","screenname":"Simon Kemp","addedOn":1475058268552,"profileUrl":"https://www.youtube.com/channel/UCjMpn2zfWe5JgOq9FZDxIcg","iconUrl":"https://yt3.ggpht.com/-alqfL6RZihY/AAAAAAAAAAI/AAAAAAAAAAA/9y70_nLIkhA/s88-c-k-no-mo-rj-c0xffffff/photo.jpg","iconEnabled":true,"serviceName":"youtube"},{"serviceId":14,"userId":"AU2SsXpRIU","userName":"eskimon","screenname":"Simon Kemp","addedOn":1434029881369,"profileUrl":"https://www.linkedin.com/organization/9552357/","iconUrl":"https://media.licdn.com/mpr/mprx/0_M3jGd3wKnwOm9QpXMXOAd_wANWsuN82XU_dgdCo3wumgwXRkzFDabGYfsFVtcbDHZG0p6L4-fRJ8","iconEnabled":true,"serviceName":"linkedin"},{"serviceId":2,"userId":"10152815622826097","screenname":"Kepios","addedOn":1434031681184,"profileUrl":"https://www.facebook.com/kepios","iconUrl":"http://graph.facebook.com/10152815622826097/picture?type=square","metaData":{"service":"facebook"},"iconEnabled":true,"serviceName":"facebook"}],"typekitId":"","statsMigrated":false,"imageMetadataProcessingEnabled":false,"screenshotId":"a5fd2f2c75e453c142eb45482b4699feccdd9cdbe8a84e216b689a67f86b0591","captchaSettings":{"siteKey":"6LfPTCobAAAAAIMK66R4nu1TVRX8sgzHVHf2Ty-E","enabledForDonations":false},"showOwnerLogin":false},"websiteSettings":{"id":"5576cd5be4b088027cd56457","websiteId":"5576cd5be4b088027cd56455","type":"Business","subjects":[],"country":"SG","simpleLikingEnabled":true,"mobileInfoBarSettings":{"isContactEmailEnabled":false,"isContactPhoneNumberEnabled":false,"isLocationEnabled":false,"isBusinessHoursEnabled":false},"popupOverlaySettings":{"style":1,"enabledPages":[]},"commentLikesAllowed":true,"commentAnonAllowed":false,"commentThreaded":true,"commentApprovalRequired":true,"commentAvatarsOn":true,"commentSortType":2,"commentFlagThreshold":1,"commentFlagsAllowed":true,"commentEnableByDefault":true,"commentDisableAfterDaysDefault":0,"disqusShortname":"","commentsEnabled":true,"contactPhoneNumber":"+65 9146 5356","businessHours":{"monday":{"text":"09:30 to 18:00","ranges":[{"from":570,"to":1080}]},"tuesday":{"text":"09:30 to 18:00","ranges":[{"from":570,"to":1080}]},"wednesday":{"text":"09:30 to 18:00","ranges":[{"from":570,"to":1080}]},"thursday":{"text":"09:30 to 18:00","ranges":[{"from":570,"to":1080}]},"friday":{"text":"09:30 to 18:00","ranges":[{"from":570,"to":1080}]}},"storeSettings":{"returnPolicy":null,"termsOfService":null,"privacyPolicy":null,"expressCheckout":false,"continueShoppingLinkUrl":"/","useLightCart":false,"showNoteField":false,"shippingCountryDefaultValue":"US","billToShippingDefaultValue":false,"showShippingPhoneNumber":true,"isShippingPhoneRequired":false,"showBillingPhoneNumber":true,"isBillingPhoneRequired":false,"currenciesSupported":["CHF","HKD","MXN","EUR","DKK","USD","CAD","MYR","NOK","THB","AUD","SGD","ILS","PLN","GBP","CZK","SEK","NZD","PHP","RUB"],"defaultCurrency":"USD","selectedCurrency":"USD","measurementStandard":1,"orderConfirmationInjectCode":"","showCustomCheckoutForm":false,"checkoutPageMarketingOptInEnabled":false,"enableMailingListOptInByDefault":true,"sameAsRetailLocation":false,"merchandisingSettings":{"scarcityEnabledOnProductItems":false,"scarcityEnabledOnProductBlocks":false,"scarcityMessageType":"DEFAULT_SCARCITY_MESSAGE","scarcityThreshold":10,"multipleQuantityAllowedForServices":true,"restockNotificationsEnabled":false,"restockNotificationsSuccessText":"","restockNotificationsMailingListSignUpEnabled":false,"relatedProductsEnabled":false,"relatedProductsOrdering":"random","soldOutVariantsDropdownDisabled":false,"productComposerOptedIn":false,"productComposerABTestOptedOut":false,"productReviewsEnabled":false,"displayImportedProductReviewsEnabled":false,"hasOptedToCollectNativeReviews":false},"minimumOrderSubtotalEnabled":false,"isLive":false,"multipleQuantityAllowedForServices":true},"useEscapeKeyToLogin":true,"ssBadgeType":1,"ssBadgePosition":4,"ssBadgeVisibility":1,"ssBadgeDevices":1,"pinterestOverlayOptions":{"mode":"disabled"},"ampEnabled":true,"userAccountsSettings":{"loginAllowed":false,"signupAllowed":false}},"cookieSettings":{"isCookieBannerEnabled":true,"isRestrictiveCookiePolicyEnabled":true,"cookieBannerText":"<p class=\"\" style=\"white-space:pre-wrap;\">We use cookies to provide you with a great experience and to help our website run effectively. By using this website, you agree to our cookie policy (<a href=\"https://kepios.com/cookie-policy\" target=\"\">see here</a>) and our privacy policy (<a href=\"https://kepios.com/privacy-policy\" target=\"\">see here</a>).</p>","cookieBannerTheme":"DARK","cookieBannerThemeName":"black","cookieBannerVariant":"BAR","cookieBannerPosition":"BOTTOM","cookieBannerCtaVariant":"TEXT","cookieBannerCtaText":"Accept","cookieBannerAcceptType":"OPT_IN","cookieBannerOptOutCtaText":"Decline","cookieBannerHasOptOut":false,"cookieBannerHasManageCookies":false,"cookieBannerSavedPreferencesLayout":"PILL"},"websiteCloneable":false,"collection":{"title":"Blog","id":"5579232de4b064b5a0bb8ee6","fullUrl":"/blog","publicCommentCount":0,"type":1,"permissionType":1},"subscribed":false,"appDomain":"squarespace.com","templateTweakable":true,"tweakJSON":{"aspect-ratio":"Auto","gallery-arrow-style":"No Background","gallery-aspect-ratio":"3:2 Standard","gallery-auto-crop":"true","gallery-autoplay":"false","gallery-design":"Slideshow","gallery-info-overlay":"Show on Hover","gallery-loop":"false","gallery-navigation":"Bullets","gallery-show-arrows":"true","gallery-transitions":"Fade","galleryArrowBackground":"rgba(34,34,34,1)","galleryArrowColor":"rgba(255,255,255,1)","galleryAutoplaySpeed":"3","galleryCircleColor":"rgba(255,255,255,1)","galleryInfoBackground":"rgba(0, 0, 0, .7)","galleryThumbnailSize":"100px","gridSize":"350px","gridSpacing":"20px","tweak-blog-list-columns":"3","tweak-blog-list-item-image-aspect-ratio-grid":"16:9 Widescreen","tweak-blog-list-item-image-aspect-ratio-stacked":"3:2 Standard","tweak-blog-list-item-image-show":"false","tweak-blog-list-spacing":"88px","tweak-blog-list-style":"Stacked","tweak-footer-layout":"Columns","tweak-header-bottom-overlay-on-index-gallery":"false","tweak-index-gallery-apply-bottom-spacing":"true","tweak-index-gallery-autoplay-duration":"2","tweak-index-gallery-autoplay-enable":"true","tweak-index-gallery-fixed-height":"true","tweak-index-gallery-height":"100vh","tweak-index-gallery-indicators":"Lines","tweak-index-gallery-layout":"Packed","tweak-index-gallery-transition":"Fade","tweak-index-gallery-transition-duration":"500","tweak-index-nav-position":"Right","tweak-index-page-apply-bottom-spacing":"false","tweak-index-page-fullscreen":"All Pages","tweak-index-page-min-height":"95vh","tweak-mobile-breakpoint":"640px","tweak-overlay-parallax-enabled":"false","tweak-overlay-parallax-new-math":"false","tweak-product-item-image-zoom-factor":"2.5","tweak-product-list-item-hover-behavior":"Show Alternate Image","tweak-product-list-items-per-row":"2","tweak-related-products-items-per-row":"3","tweak-related-products-title-spacing":"50px","tweak-site-ajax-loading-enable":"true","tweak-site-border-show":"false","tweak-site-border-width":"5px"},"templateId":"55f0aac0e4b0f0a5b7e0b22e","templateVersion":"7","pageFeatures":[1,2,4],"gmRenderKey":"QUl6YVN5Q0JUUk9xNkx1dkZfSUUxcjQ2LVQ0QWVUU1YtMGQ3bXk4","templateScriptsRootUrl":"https://static1.squarespace.com/static/ta/55f0a9b0e4b0f3eb70352f6d/354/scripts/","impersonatedSession":false,"tzData":{"zones":[[480,null,"+08",null]],"rules":{}},"showAnnouncementBar":false,"recaptchaEnterpriseContext":{"recaptchaEnterpriseSiteKey":"6LdDFQwjAAAAAPigEvvPgEVbb7QBm-TkVJdDTlAv"},"i18nContext":{"timeZoneData":{"id":"Asia/Singapore","name":"Singapore Standard Time"}},"env":"PRODUCTION"};</script><script type="module">Squarespace.load(window);</script> <script data-sqs-type="imageloader-bootstrapper" type="module">if(window.ImageLoader) window.ImageLoader.bootstrap({}, document);</script> <script type="module">Squarespace.afterBodyLoad(Y);</script> <link rel="alternate" type="application/rss+xml" title="RSS Feed" href="https://kepios.com/blog?format=rss" /> <script type="application/ld+json">{"url":"https://kepios.com","name":"Kepios","description":"<p>Kepios is a marketing consultancy that helps brands make sense of the future.</p>","image":"//images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png","@context":"http://schema.org","@type":"WebSite"}</script><script type="application/ld+json">{"legalName":"Kepios","address":"5B Stanley St\nSingapore, 068724\nSingapore","email":"info@kepios.com","telephone":"+65 9146 5356","sameAs":["mailto:info@kepios.com","https://twitter.com/kepios","https://www.youtube.com/channel/UCjMpn2zfWe5JgOq9FZDxIcg","https://www.linkedin.com/organization/9552357/","https://www.facebook.com/kepios"],"@context":"http://schema.org","@type":"Organization"}</script><script type="application/ld+json">{"address":"5B Stanley St\nSingapore, 068724\nSingapore","image":"https://static1.squarespace.com/static/5576cd5be4b088027cd56455/t/5d58e6c6ab51e9000112d65f/1679531347442/","name":"Kepios","openingHours":"Mo 09:30-18:00, Tu 09:30-18:00, We 09:30-18:00, Th 09:30-18:00, Fr 09:30-18:00","@context":"http://schema.org","@type":"LocalBusiness"}</script><link rel="stylesheet" type="text/css" href="https://static1.squarespace.com/static/sitecss/5576cd5be4b088027cd56455/423/55f0aac0e4b0f0a5b7e0b22e/5d5121ff27cc360001d3c3b9/354/site.css"/><script data-sqs-type="cookiepreferencesgetter">(function(){window.getSquarespaceCookies = function() { const getCookiesAllowed = function(cookieName){ return ('; '+document.cookie).split('; ' + cookieName + '=').pop().split(';')[0] === 'true'}; return { performance: getCookiesAllowed('ss_performanceCookiesAllowed') ? 'accepted' : 'declined', marketing: getCookiesAllowed('ss_marketingCookiesAllowed') ? 'accepted' : 'declined' }}})()</script><meta name="google-site-verification" content="E4VzHZgYbppVd37WZNTeQ1PtlykdeKhYax6ILwjoaK4" /> <meta name="google-site-verification" content="QqjICaDFJveXZr17xdy0wOmiO3XEzVujKf9ryoFAUCw" /><script>Static.COOKIE_BANNER_CAPABLE = true;</script> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-64003783-1"></script><script>window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZjQwMz', true);gtag('consent', 'default', { 'analytics_storage': 'denied', 'wait_for_update': 500 });window.googleAnalyticsRequiresConsentUpdates = true;(function(){let squarespaceCookies = {};if (window.getSquarespaceCookies) { squarespaceCookies = window.getSquarespaceCookies();}const consentValue = squarespaceCookies.performance === 'accepted' ? 'granted' : 'denied';gtag('consent', 'update', { 'analytics_storage': consentValue })})();gtag('config', 'UA-64003783-1');</script><!-- End of Squarespace Headers --> </head> <body id="collection-5579232de4b064b5a0bb8ee6" class="tweak-social-icons-style-solid tweak-social-icons-shape-square tweak-site-width-option-full-background tweak-icon-weight-light tweak-site-ajax-loading-enable ancillary-header-top-left-layout-horizontal ancillary-header-top-center-layout-horizontal ancillary-header-top-right-layout-horizontal ancillary-header-bottom-left-layout-horizontal ancillary-header-bottom-center-layout-horizontal ancillary-header-bottom-right-layout-horizontal ancillary-header-branding-position-top-left ancillary-header-tagline-position-top-left ancillary-header-primary-nav-position-top-right ancillary-header-secondary-nav-position-bottom-right ancillary-header-social-position-hide ancillary-header-search-position-top-right ancillary-header-cart-position-hide ancillary-header-account-position-hide tweak-header-primary-nav-hover-style-active tweak-header-primary-nav-button-style-solid tweak-header-primary-nav-button-shape-square tweak-header-secondary-nav-inherit-styles tweak-header-secondary-nav-hover-style-spotlight tweak-header-secondary-nav-button-style-solid tweak-header-secondary-nav-button-shape-square tweak-header-search-style-icon-only tweak-header-search-placeholder-show tweak-header-cart-style-cart tweak-header-account-style-text tweak-index-nav-style-none tweak-index-nav-position-right tweak-index-nav-text-show tweak-index-page-fullscreen-all-pages tweak-index-page-scroll-indicator-icon-and-text tweak-index-page-scroll-indicator-icon-arrow tweak-index-page-scroll-indicator-icon-weight-medium tweak-index-gallery-layout-packed tweak-index-gallery-spacing-sides-show tweak-index-gallery-spacing-top-bottom-show tweak-index-gallery-fixed-height tweak-index-gallery-apply-bottom-spacing tweak-index-gallery-hover-style-plain tweak-index-gallery-controls-small-arrows tweak-index-gallery-controls-icon-weight-hairline tweak-index-gallery-indicators-lines tweak-index-gallery-autoplay-enable tweak-index-gallery-transition-fade tweak-index-gallery-content-position-bottom-left tweak-index-gallery-content-text-alignment-left tweak-footer-show tweak-footer-layout-columns tweak-footer-layout-columns-auto tweak-footer-stacked-alignment-left ancillary-mobile-bar-branding-position-top-left ancillary-mobile-bar-menu-icon-position-top-right tweak-mobile-bar-menu-icon-horizontal-dots ancillary-mobile-bar-search-icon-position-hide ancillary-mobile-bar-cart-position-hide tweak-mobile-bar-cart-style-text ancillary-mobile-bar-account-position-hide tweak-mobile-bar-account-style-text tweak-mobile-overlay-slide-origin-right tweak-mobile-overlay-close-show tweak-mobile-overlay-menu-primary-button-style-solid tweak-mobile-overlay-menu-primary-button-shape-square tweak-mobile-overlay-menu-secondary-inherit tweak-mobile-overlay-menu-secondary-button-style-solid tweak-mobile-overlay-menu-secondary-button-shape-square tweak-quote-block-alignment-center tweak-blog-meta-primary-none tweak-blog-meta-secondary-none tweak-blog-list-style-stacked tweak-blog-list-alignment-center tweak-blog-list-item-image-aspect-ratio-grid-169-widescreen tweak-blog-list-item-image-aspect-ratio-stacked-32-standard tweak-blog-list-item-title-show tweak-blog-list-item-excerpt-show tweak-blog-list-item-body-show tweak-blog-list-item-readmore-below-excerpt tweak-blog-list-item-meta-position-below-title tweak-blog-list-pagination-link-label-show tweak-blog-list-pagination-link-icon-show tweak-blog-list-pagination-link-icon-weight-light tweak-blog-item-alignment-center tweak-blog-item-meta-position-above-title tweak-blog-item-share-position-below-content tweak-blog-item-pagination-link-label-show tweak-blog-item-pagination-link-title-show tweak-blog-item-pagination-link-meta-category tweak-blog-item-pagination-link-icon-weight-hairline event-thumbnails event-thumbnail-size-32-standard event-date-label event-list-show-cats event-list-date event-list-time event-list-address event-excerpts event-item-back-link gallery-design-slideshow aspect-ratio-auto lightbox-style-dark gallery-navigation-bullets gallery-info-overlay-show-on-hover gallery-aspect-ratio-32-standard gallery-arrow-style-no-background gallery-transitions-fade gallery-show-arrows gallery-auto-crop tweak-product-list-image-aspect-ratio-11-square tweak-product-list-item-hover-behavior-show-alternate-image tweak-product-list-meta-position-overlay tweak-product-list-mobile-meta-position-under tweak-product-list-meta-alignment-under-center tweak-product-list-meta-alignment-overlay-center-center tweak-product-list-show-title tweak-product-list-show-price tweak-product-list-filter-display-hide tweak-product-list-filter-alignment-left tweak-product-item-nav-show-breadcrumb-and-pagination tweak-product-item-nav-pagination-style-previousnext tweak-product-item-nav-breadcrumb-alignment-left tweak-product-item-nav-pagination-alignment-split tweak-product-item-gallery-position-right tweak-product-item-gallery-design-stacked tweak-product-item-gallery-aspect-ratio-11-square tweak-product-item-gallery-thumbnail-alignment-left tweak-product-item-details-alignment-left tweak-product-item-details-show-title tweak-product-item-details-show-price tweak-product-item-details-show-excerpt tweak-product-item-details-excerpt-position-below-price tweak-product-item-details-show-share-buttons tweak-product-item-details-show-variants tweak-product-item-details-show-quantity tweak-product-item-details-options-style-square tweak-product-item-details-show-add-to-cart-button tweak-product-item-details-add-to-cart-button-style-solid tweak-product-item-details-add-to-cart-button-shape-pill tweak-product-item-details-add-to-cart-button-padding-small tweak-product-item-image-zoom-enabled tweak-product-item-image-zoom-behavior-click tweak-product-item-lightbox-enabled tweak-related-products-image-aspect-ratio-11-square tweak-related-products-meta-alignment-under-center tweak-product-badge-style-rectangle tweak-product-badge-position-top-right tweak-product-badge-inset-floating newsletter-style-custom hide-opentable-icons opentable-style-dark small-button-style-outline small-button-shape-pill medium-button-style-outline medium-button-shape-pill large-button-style-outline large-button-shape-pill image-block-poster-text-alignment-center image-block-card-dynamic-font-sizing image-block-card-content-position-center image-block-card-text-alignment-center image-block-overlap-dynamic-font-sizing image-block-overlap-content-position-center image-block-overlap-text-alignment-center image-block-collage-dynamic-font-sizing image-block-collage-content-position-top image-block-collage-text-alignment-left image-block-stack-text-alignment-center button-style-solid button-corner-style-rounded tweak-product-quick-view-button-style-floating tweak-product-quick-view-button-position-bottom tweak-product-quick-view-lightbox-excerpt-display-truncate tweak-product-quick-view-lightbox-show-arrows tweak-product-quick-view-lightbox-show-close-button tweak-product-quick-view-lightbox-controls-weight-light tweak-share-buttons-style-icon-only tweak-share-buttons-icons-show native-currency-code-usd collection-type-blog collection-layout-default collection-5579232de4b064b5a0bb8ee6 view-list mobile-style-available sqs-has-custom-cart has-logo-image has-social enable-load-effects has-primary-nav has-footer-nav" data-controller="HashManager, SiteLoader, MobileClassname"> <div class="Loader"></div> <div class="Mobile" data-nc-base="mobile-bar" data-controller="AncillaryLayout"> <div class="Mobile-bar Mobile-bar--top" data-nc-group="top" data-controller="MobileOffset"> <div data-nc-container="top-left"> <a href="/" class="Mobile-bar-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png" alt="Kepios" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--odd" class="use--odd"></use> </svg> </button> </div> <div data-nc-container="bottom-center"> </div> <div data-nc-container="bottom-right"> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="menu"> <span class="Mobile-overlay-nav-item--folder-label">☰</span> </button> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="menu"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="menu"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="https://kepios.com/home" class="Mobile-overlay-folder-item"> HOME </a> <a href="https://kepios.com/services" class="Mobile-overlay-folder-item"> SERVICES </a> <a href="https://kepios.com/blog" class="Mobile-overlay-folder-item"> BLOG </a> <a href="https://kepios.com/contact" class="Mobile-overlay-folder-item"> CONTACT </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> <div class="Header-social" data-nc-element="social"> <nav class="SocialLinks" data-content-field="connected-accounts"> <div class="SocialLinks-inner"> <a href="mailto:info@kepios.com" target="_blank" class="SocialLinks-link email" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#email-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#email-mask"></use> </svg> </div> </a><a href="https://twitter.com/kepios" target="_blank" class="SocialLinks-link twitter" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#twitter-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#twitter-mask"></use> </svg> </div> </a><a href="https://www.youtube.com/channel/UCjMpn2zfWe5JgOq9FZDxIcg" target="_blank" class="SocialLinks-link youtube" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#youtube-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#youtube-mask"></use> </svg> </div> </a><a href="https://www.linkedin.com/organization/9552357/" target="_blank" class="SocialLinks-link linkedin" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#linkedin-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#linkedin-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/kepios" target="_blank" class="SocialLinks-link facebook" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#facebook-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#facebook-mask"></use> </svg> </div> </a> </div> </nav> </div> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/menu" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">☰</a> <span class="Header-nav-folder"> <a href="https://kepios.com/home" class="Header-nav-folder-item">HOME</a> <a href="https://kepios.com/services" class="Header-nav-folder-item">SERVICES</a> <a href="https://kepios.com/blog" class="Header-nav-folder-item">BLOG</a> <a href="https://kepios.com/contact" class="Header-nav-folder-item">CONTACT</a> </span> </span> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png" alt="Kepios" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1566107334844-UOT8HEUPDOYQ5ON1ZEG8/Kepios+Logo+SVG+Substitute.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <section class="Intro" data-parallax-original-element data-parallax-id="5579232de4b064b5a0bb8ee6"> <div class="sqs-layout sqs-grid-12 columns-12 Intro-content empty" data-layout-label="Intro" data-type="block-field" id="5579232de4b064b5a0bb8ee6_intro"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> </section> <main class="Main Main--blog-list" > <section class="Main-content" data-content-field="main-content"> <header class="BlogList-filter"> Posts in Inspiring Marketing </header> <section class="BlogList BlogList--posts-excerpt sqs-blog-list clear" data-columns="1"> <article id="post-58bd70aa1b10e3957cd7954d" class="BlogList-item hentry category-inspiring-marketing tag-inspiring-marketing author-simon-kemp post-type-text article-index-1 has-categories has-tags has-comments" data-item-id="58bd70aa1b10e3957cd7954d"> <div class="BlogList-item-image"> <a href="/blog/inspiring-marketing/episode-003-from-media-to-moments" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1499129879915-7OMWIDBS3J46D53A25V3/block+blue.png" data-image="https://images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1499129879915-7OMWIDBS3J46D53A25V3/block+blue.png" data-image-dimensions="100x100" data-image-focal-point="0.5,0.5" alt="INSPIRING MARKETING EPISODE 003: FROM MEDIA TO MOMENTS" data-load="false" /> </a> </div> <a href="/blog/inspiring-marketing/episode-003-from-media-to-moments" class="BlogList-item-title" data-content-field="title">INSPIRING MARKETING EPISODE 003: FROM MEDIA TO MOMENTS</a> <div class="BlogList-item-excerpt"> <p>Today's ad-serving technologies allow marketers to achieve a level of targeting and personalisation that our predecessors could only dream of, but most marketers still seem to be using them to deliver the same old interruptions that have frustrated our audiences for decades.&nbsp;It's time for change.&nbsp;</p> <a href="/blog/inspiring-marketing/episode-003-from-media-to-moments" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <!-- Categories --><span class="Blog-meta-item Blog-meta-item--categories"><a href="/blog/category/Inspiring+Marketing" class="Blog-meta-item-category">Inspiring Marketing</a></span><!-- Author --><a href="/blog?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><!-- Date --><time class="Blog-meta-item Blog-meta-item--date" datetime="2017-03-07">7 March 2017</time><!-- Tags --><span class="Blog-meta-item Blog-meta-item--tags"><a href="/blog/tag/Inspiring+Marketing" class="Blog-meta-item-tag">Inspiring Marketing</a></span><!-- Comments --><span class="Blog-meta-item Blog-meta-item--comments"><a href="/blog/inspiring-marketing/episode-003-from-media-to-moments#comments-58bd70aa1b10e3957cd7954d">Comment</a> </span> </div> </article> <article id="post-58ac2f9317bffce273f31878" class="BlogList-item hentry category-inspiring-marketing tag-ad-blocking tag-advertising tag-engagement author-simon-kemp post-type-text article-index-2 has-categories has-tags has-comments" data-item-id="58ac2f9317bffce273f31878"> <div class="BlogList-item-image"> <a href="/blog/inspiring-marketing/episode-0002-the-end-of-advertising" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1487682578256-GG460G4MZ6FA8CENXPQH/block+red.png" data-image="https://images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1487682578256-GG460G4MZ6FA8CENXPQH/block+red.png" data-image-dimensions="100x100" data-image-focal-point="0.5,0.5" alt="INSPIRING MARKETING EPISODE 002: ADDRESSING THE THREATS OF AD BLOCKING" data-load="false" /> </a> </div> <a href="/blog/inspiring-marketing/episode-0002-the-end-of-advertising" class="BlogList-item-title" data-content-field="title">INSPIRING MARKETING EPISODE 002: ADDRESSING THE THREATS OF AD BLOCKING</a> <div class="BlogList-item-excerpt"> <p>The use of ad-blockers is still increasing around the world, and if advertisers don't act soon, there's a real danger that these tools will bring about the end of advertising as we know it. This episode of Inspiring Marketing explores how marketers can ensure they continue reaching and engaging their audiences.</p> <a href="/blog/inspiring-marketing/episode-0002-the-end-of-advertising" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <!-- Categories --><span class="Blog-meta-item Blog-meta-item--categories"><a href="/blog/category/Inspiring+Marketing" class="Blog-meta-item-category">Inspiring Marketing</a></span><!-- Author --><a href="/blog?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><!-- Date --><time class="Blog-meta-item Blog-meta-item--date" datetime="2017-02-21">21 February 2017</time><!-- Tags --><span class="Blog-meta-item Blog-meta-item--tags"><a href="/blog/tag/ad+blocking" class="Blog-meta-item-tag">ad blocking</a>, <a href="/blog/tag/advertising" class="Blog-meta-item-tag">advertising</a>, <a href="/blog/tag/engagement" class="Blog-meta-item-tag">engagement</a></span><!-- Comments --><span class="Blog-meta-item Blog-meta-item--comments"><a href="/blog/inspiring-marketing/episode-0002-the-end-of-advertising#comments-58ac2f9317bffce273f31878">Comment</a> </span> </div> </article> <article id="post-58a2d1c2c534a53002f4aeec" class="BlogList-item hentry category-inspiring-marketing tag-inspiring-marketing tag-social-media tag-mobile-messengers author-simon-kemp post-type-text article-index-3 has-categories has-tags has-comments" data-item-id="58a2d1c2c534a53002f4aeec"> <div class="BlogList-item-image"> <a href="/blog/inspiring-marketing/episode-0001-the-rise-of-messengers" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1487143481599-KXO8EZP3O9L4GT9QZJUT/block+green.png" data-image="https://images.squarespace-cdn.com/content/v1/5576cd5be4b088027cd56455/1487143481599-KXO8EZP3O9L4GT9QZJUT/block+green.png" data-image-dimensions="100x100" data-image-focal-point="0.5,0.5" alt="INSPIRING MARKETING EPISODE 001: THE RISE OF MESSENGERS" data-load="false" /> </a> </div> <a href="/blog/inspiring-marketing/episode-0001-the-rise-of-messengers" class="BlogList-item-title" data-content-field="title">INSPIRING MARKETING EPISODE 001: THE RISE OF MESSENGERS</a> <div class="BlogList-item-excerpt"> <p>Messengers are a recent addition to marketers' toolkits, but they've already changed the rules of social media marketing. This video explores messengers'&nbsp;dramatic rise, and offers advice for marketers who want to make best use of them.</p> <a href="/blog/inspiring-marketing/episode-0001-the-rise-of-messengers" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <!-- Categories --><span class="Blog-meta-item Blog-meta-item--categories"><a href="/blog/category/Inspiring+Marketing" class="Blog-meta-item-category">Inspiring Marketing</a></span><!-- Author --><a href="/blog?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><!-- Date --><time class="Blog-meta-item Blog-meta-item--date" datetime="2017-02-15">15 February 2017</time><!-- Tags --><span class="Blog-meta-item Blog-meta-item--tags"><a href="/blog/tag/Inspiring+Marketing" class="Blog-meta-item-tag">Inspiring Marketing</a>, <a href="/blog/tag/Social+Media" class="Blog-meta-item-tag">Social Media</a>, <a href="/blog/tag/Mobile+Messengers" class="Blog-meta-item-tag">Mobile Messengers</a></span><!-- Comments --><span class="Blog-meta-item Blog-meta-item--comments"><a href="/blog/inspiring-marketing/episode-0001-the-rise-of-messengers#comments-58a2d1c2c534a53002f4aeec">Comment</a> </span> </div> </article> </section> </section> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container empty" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1603771463864" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <div class="Footer-business-info-item Footer-business-info-item--name">Kepios</div> <div class="Footer-business-info-item">5B Stanley St,</div> <div class="Footer-business-info-item">Singapore, 068724,</div> <div class="Footer-business-info-item Footer-business-info-item--country">Singapore</div> <a href="tel:+65 9146 5356" rel="tel" class="Footer-business-info-item Footer-business-info-item--phone">+65 9146 5356</a> <a href="mailto:info@kepios.com" title="info@kepios.com" target="_blank" class="Footer-business-info-item Footer-business-info-item--email">info@kepios.com</a> </div> <div class="Footer-business-hours"> <div class="Footer-business-hours-heading">Hours</div> <div class="Footer-business-hours-item">Mon 09:30 to 18:00</div> <div class="Footer-business-hours-item">Tue 09:30 to 18:00</div> <div class="Footer-business-hours-item">Wed 09:30 to 18:00</div> <div class="Footer-business-hours-item">Thu 09:30 to 18:00</div> <div class="Footer-business-hours-item">Fri 09:30 to 18:00</div> </div> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--middle sqs-alternate-block-style-container empty" data-layout-label="Footer Middle Blocks" data-type="block-field" data-updated-on="1603771858233" id="footerBlocksMiddle"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> <nav class="Footer-nav" data-content-field="navigation"> <div class="Footer-nav-group"><div class="Footer-nav-folder-heading">Our Services</div> <a href="https://kepios.com/briefings" class="Footer-nav-folder-item">Quarterly Digital Briefings</a> <a href="https://kepios.com/keynotes" class="Footer-nav-folder-item">Keynote Presentations</a> <a href="https://kepios.com/advisory" class="Footer-nav-folder-item">Advisory Services</a> <a href="https://kepios.com/reports" class="Footer-nav-folder-item">Reports & Content</a> <a href="https://kepios.com/research" class="Footer-nav-folder-item">Custom Research</a> </div><div class="Footer-nav-group"></div><div class="Footer-nav-group"><div class="Footer-nav-folder-heading">More</div> <a href="https://kepios.com/about" class="Footer-nav-folder-item">About Kepios</a> <a href="https://kepios.com/simon-kemp" class="Footer-nav-folder-item">Who we are</a> <a href="https://kepios.com/blog" class="Footer-nav-folder-item">Our thinking</a> <a href="https://datareportal.com?utm_campaign=Footer_Link&utm_content=Online_Library&utm_medium=Website_Hyperlink&utm_source=Kepios" class="Footer-nav-folder-item">Report library</a> <a href="https://kepios.com/privacy-policy" class="Footer-nav-folder-item">Privacy policy</a> </div><div class="Footer-nav-group"></div><div class="Footer-nav-group"><div class="Footer-nav-folder-heading">Connect</div> <a href="https://www.linkedin.com/company/kepios/" class="Footer-nav-folder-item">LinkedIn</a> <a href="https://twitter.com/kepios" class="Footer-nav-folder-item">Twitter</a> <a href="https://www.facebook.com/kepios" class="Footer-nav-folder-item">Facebook</a> <a href="https://www.youtube.com/c/simonkemppresents" class="Footer-nav-folder-item">YouTube</a> <a href="https://kepios.com/contact" class="Footer-nav-folder-item">Contact</a> </div><div class="Footer-nav-group"></div> </nav> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--bottom sqs-alternate-block-style-container" data-layout-label="Footer Bottom Blocks" data-type="block-field" data-updated-on="1636520757080" id="footerBlocksBottom"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="3.3088235294117645" data-block-type="21" id="block-yui_3_17_2_22_1488316984327_21907"><div class="sqs-block-content">&nbsp;</div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1603850309470_38035"><div class="sqs-block-content"><span style="font-size: 0.8em; color: #BDBDBD;">© Kepios Pte. Ltd. All rights reserved.</span></div></div></div></div></div> </div> </footer> </div> <script defer="defer" src="https://static1.squarespace.com/static/ta/55f0a9b0e4b0f3eb70352f6d/354/scripts/site-bundle.js" type="text/javascript"></script> <svg xmlns="http://www.w3.org/2000/svg" version="1.1" style="display:none" data-usage="social-icons-svg"><symbol id="email-icon" viewBox="0 0 64 64"><path d="M17,22v20h30V22H17z M41.1,25L32,32.1L22.9,25H41.1z M20,39V26.6l12,9.3l12-9.3V39H20z"/></symbol><symbol id="email-mask" viewBox="0 0 64 64"><path d="M41.1,25H22.9l9.1,7.1L41.1,25z M44,26.6l-12,9.3l-12-9.3V39h24V26.6z M0,0v64h64V0H0z M47,42H17V22h30V42z"/></symbol><symbol id="twitter-icon" viewBox="0 0 64 64"><path d="M48,22.1c-1.2,0.5-2.4,0.9-3.8,1c1.4-0.8,2.4-2.1,2.9-3.6c-1.3,0.8-2.7,1.3-4.2,1.6 C41.7,19.8,40,19,38.2,19c-3.6,0-6.6,2.9-6.6,6.6c0,0.5,0.1,1,0.2,1.5c-5.5-0.3-10.3-2.9-13.5-6.9c-0.6,1-0.9,2.1-0.9,3.3 c0,2.3,1.2,4.3,2.9,5.5c-1.1,0-2.1-0.3-3-0.8c0,0,0,0.1,0,0.1c0,3.2,2.3,5.8,5.3,6.4c-0.6,0.1-1.1,0.2-1.7,0.2c-0.4,0-0.8,0-1.2-0.1 c0.8,2.6,3.3,4.5,6.1,4.6c-2.2,1.8-5.1,2.8-8.2,2.8c-0.5,0-1.1,0-1.6-0.1c2.9,1.9,6.4,2.9,10.1,2.9c12.1,0,18.7-10,18.7-18.7 c0-0.3,0-0.6,0-0.8C46,24.5,47.1,23.4,48,22.1z"/></symbol><symbol id="twitter-mask" viewBox="0 0 64 64"><path d="M0,0v64h64V0H0z M44.7,25.5c0,0.3,0,0.6,0,0.8C44.7,35,38.1,45,26.1,45c-3.7,0-7.2-1.1-10.1-2.9 c0.5,0.1,1,0.1,1.6,0.1c3.1,0,5.9-1,8.2-2.8c-2.9-0.1-5.3-2-6.1-4.6c0.4,0.1,0.8,0.1,1.2,0.1c0.6,0,1.2-0.1,1.7-0.2 c-3-0.6-5.3-3.3-5.3-6.4c0,0,0-0.1,0-0.1c0.9,0.5,1.9,0.8,3,0.8c-1.8-1.2-2.9-3.2-2.9-5.5c0-1.2,0.3-2.3,0.9-3.3 c3.2,4,8.1,6.6,13.5,6.9c-0.1-0.5-0.2-1-0.2-1.5c0-3.6,2.9-6.6,6.6-6.6c1.9,0,3.6,0.8,4.8,2.1c1.5-0.3,2.9-0.8,4.2-1.6 c-0.5,1.5-1.5,2.8-2.9,3.6c1.3-0.2,2.6-0.5,3.8-1C47.1,23.4,46,24.5,44.7,25.5z"/></symbol><symbol id="youtube-icon" viewBox="0 0 64 64"><path d="M46.7,26c0,0-0.3-2.1-1.2-3c-1.1-1.2-2.4-1.2-3-1.3C38.3,21.4,32,21.4,32,21.4h0 c0,0-6.3,0-10.5,0.3c-0.6,0.1-1.9,0.1-3,1.3c-0.9,0.9-1.2,3-1.2,3S17,28.4,17,30.9v2.3c0,2.4,0.3,4.9,0.3,4.9s0.3,2.1,1.2,3 c1.1,1.2,2.6,1.2,3.3,1.3c2.4,0.2,10.2,0.3,10.2,0.3s6.3,0,10.5-0.3c0.6-0.1,1.9-0.1,3-1.3c0.9-0.9,1.2-3,1.2-3s0.3-2.4,0.3-4.9 v-2.3C47,28.4,46.7,26,46.7,26z M28.9,35.9l0-8.4l8.1,4.2L28.9,35.9z"/></symbol><symbol id="youtube-mask" viewBox="0 0 64 64"><path d="M0,0v64h64V0H0z M47,33.1c0,2.4-0.3,4.9-0.3,4.9s-0.3,2.1-1.2,3c-1.1,1.2-2.4,1.2-3,1.3 C38.3,42.5,32,42.6,32,42.6s-7.8-0.1-10.2-0.3c-0.7-0.1-2.2-0.1-3.3-1.3c-0.9-0.9-1.2-3-1.2-3S17,35.6,17,33.1v-2.3 c0-2.4,0.3-4.9,0.3-4.9s0.3-2.1,1.2-3c1.1-1.2,2.4-1.2,3-1.3c4.2-0.3,10.5-0.3,10.5-0.3h0c0,0,6.3,0,10.5,0.3c0.6,0.1,1.9,0.1,3,1.3 c0.9,0.9,1.2,3,1.2,3s0.3,2.4,0.3,4.9V33.1z M28.9,35.9l8.1-4.2l-8.1-4.2L28.9,35.9z"/></symbol><symbol id="linkedin-icon" viewBox="0 0 64 64"><path d="M20.4,44h5.4V26.6h-5.4V44z M23.1,18c-1.7,0-3.1,1.4-3.1,3.1c0,1.7,1.4,3.1,3.1,3.1 c1.7,0,3.1-1.4,3.1-3.1C26.2,19.4,24.8,18,23.1,18z M39.5,26.2c-2.6,0-4.4,1.4-5.1,2.8h-0.1v-2.4h-5.2V44h5.4v-8.6 c0-2.3,0.4-4.5,3.2-4.5c2.8,0,2.8,2.6,2.8,4.6V44H46v-9.5C46,29.8,45,26.2,39.5,26.2z"/></symbol><symbol id="linkedin-mask" viewBox="0 0 64 64"><path d="M0,0v64h64V0H0z M25.8,44h-5.4V26.6h5.4V44z M23.1,24.3c-1.7,0-3.1-1.4-3.1-3.1c0-1.7,1.4-3.1,3.1-3.1 c1.7,0,3.1,1.4,3.1,3.1C26.2,22.9,24.8,24.3,23.1,24.3z M46,44h-5.4v-8.4c0-2,0-4.6-2.8-4.6c-2.8,0-3.2,2.2-3.2,4.5V44h-5.4V26.6 h5.2V29h0.1c0.7-1.4,2.5-2.8,5.1-2.8c5.5,0,6.5,3.6,6.5,8.3V44z"/></symbol><symbol id="facebook-icon" viewBox="0 0 64 64"><path d="M34.1,47V33.3h4.6l0.7-5.3h-5.3v-3.4c0-1.5,0.4-2.6,2.6-2.6l2.8,0v-4.8c-0.5-0.1-2.2-0.2-4.1-0.2 c-4.1,0-6.9,2.5-6.9,7V28H24v5.3h4.6V47H34.1z"/></symbol><symbol id="facebook-mask" viewBox="0 0 64 64"><path d="M0,0v64h64V0H0z M39.6,22l-2.8,0c-2.2,0-2.6,1.1-2.6,2.6V28h5.3l-0.7,5.3h-4.6V47h-5.5V33.3H24V28h4.6V24 c0-4.6,2.8-7,6.9-7c2,0,3.6,0.1,4.1,0.2V22z"/></symbol></svg> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10