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Uncovering strategic business opportunities for Natural Products - IQVIA

<!DOCTYPE html> <!--[if IE 9]><html lang="en" class="ie9 no-js"><![endif]--> <!--[if !IE]><!--> <html lang="it"> <!--<![endif]--> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta http-equiv="Content-type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="msapplication-TileImage" content="/Content/Shotgun/img/favicon/ms-icon-144x144.png?v=4" /> <link rel="apple-touch-icon-precomposed" href="/Content/Shotgun/img/favicon/apple-icon-precomposed.png?v=4" /> <link rel="icon" href="/Content/Shotgun/img/favicon/favicon.ico?v=4" /><style> .coveo-card-layout a::after { display: none !important; } </style><!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P97VBCW');</script> <!-- End Google Tag Manager --><meta name="google-site-verification" content="EyIQB7GdOQ83t4xrzV8zE-Gs_mjfgD-VO1TZkSkbKSc" /><!-- No Custom Fonts --> <!-- BEGIN NOINDEX --> <title>Uncovering strategic business opportunities for Natural Products - IQVIA</title> <!-- END NOINDEX --> <link rel="canonical" href="https://www.iqvia.com/blogs/2024/01/strategic-evaluating-natural-products-for-business-opportunities" /> <meta name="keywords" content="natural products, supplements, herbals, herbal products, OTC medicines, consumer health, wellness, regulations, evidence, RWE, real world, health claims, aging population" /> <meta name="description" content="Modern consumers are gravitating towards herbal and natural solutions that promise improved physical and mental well-being, alongside scientifically backed health benefits. Explore how to evaluate, develop and optimize innovative natural product claims and ingredients for a successful launch in this growing space." /> <meta name="iq:related_solutions" content="Industry Segments, Consumer Health, Product and Claim Development" /> <meta name="iq:business_area" content="Research and Development Solutions,Technology Solutions" /> <meta name="iq:market_segment" content="Consumer Health" /> <meta name="iq:region" content="Global" /> <meta name="iq:regional_business_unit" content="Global" /> <meta name="iq:market_product" content="IQVIA Consumer Health" /> <meta name="iq:thought_leadership" content="" /> <meta property="og:title" content="Uncovering strategic business opportunities for Natural Products" /> <meta property="twitter:title" content="Uncovering strategic business opportunities for Natural Products" /> <meta property="og:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/930_aerial-view-flower-beds--in-park.jpg" /> <meta property="twitter:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/930_aerial-view-flower-beds--in-park.jpg" /> <meta property="og:description" content="&lt;p&gt;An aging global population and an increased awareness around personal health in the wake of the COVID-19 pandemic, is driving increased consumer interest in health and wellness, particularly in herbal and natural health products.&lt;/p&gt; &lt;p&gt;Propelled by this increasing focus on prevention and holistic self-care, it is predicted by the World Health Organization that by 2050, the percentage of the world&#39;s population over 60 will almost double from 12% to 22% (&lt;a rel=&quot;noopener noreferrer&quot; href=&quot;https://www.who.int/news-room/fact-sheets/detail/ageing-and-health#:~:text=Every%20country%20in%20the%20world,aged%2060%20years%20or%20over.&quot; target=&quot;_blank&quot;&gt;WHO, 2022&lt;/a&gt;). This demographic, often referred to as the &#39;silver society&#39;, is rejecting traditional aging stereotypes, driven by a desire &amp;ndash; and high disposable income - to maintain a strong quality of life well into their later years.&lt;/p&gt; &lt;p&gt;This trend extends beyond the silver society to the broader consumer base, where there is a growing demand for products and services rooted in natural wellness.&lt;/p&gt; &lt;p&gt;Modern consumers are gravitating towards herbal and natural solutions that promise improved physical and mental well-being, alongside scientifically backed health benefits. They are also increasingly open to integrating digital tools into their health regimen, from wearable devices tracking vital health indicators to personalized nutrition and fitness plans anchored in natural and herbal principles.&lt;/p&gt; &lt;p&gt;This shift reflects a broader societal move towards embracing nature-based solutions for health and longevity, which is bolstered further by a growing desire to protect the planet and embrace brands which offer transparent sustainable and ethical products.&lt;/p&gt; &lt;h4&gt;Embracing Nature&#39;s Bounty: How Consumer Health Brands are Leading the Surge in Holistic and Sustainable Wellness Solutions&lt;/h4&gt; &lt;p&gt;The market of naturals has been growing in recent years and it now accounts for 42% of the overall OTC market. At a global level, the naturals market posted growth of 16% to US$50 billion between 2021 to MAT Q2 2023. China, USA, Germany, and Italy, hold the biggest naturals market share, with natural formulations now accounting for around 50% of market share in APAC, EMEA and LATAM regions according to IQVIA Global OTC Insights (see Figure 1).&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt;" /> <meta property="twitter:description" content="&lt;p&gt;An aging global population and an increased awareness around personal health in the wake of the COVID-19 pandemic, is driving increased consumer interest in health and wellness, particularly in herbal and natural health products.&lt;/p&gt; &lt;p&gt;Propelled by this increasing focus on prevention and holistic self-care, it is predicted by the World Health Organization that by 2050, the percentage of the world&#39;s population over 60 will almost double from 12% to 22% (&lt;a rel=&quot;noopener noreferrer&quot; href=&quot;https://www.who.int/news-room/fact-sheets/detail/ageing-and-health#:~:text=Every%20country%20in%20the%20world,aged%2060%20years%20or%20over.&quot; target=&quot;_blank&quot;&gt;WHO, 2022&lt;/a&gt;). This demographic, often referred to as the &#39;silver society&#39;, is rejecting traditional aging stereotypes, driven by a desire &amp;ndash; and high disposable income - to maintain a strong quality of life well into their later years.&lt;/p&gt; &lt;p&gt;This trend extends beyond the silver society to the broader consumer base, where there is a growing demand for products and services rooted in natural wellness.&lt;/p&gt; &lt;p&gt;Modern consumers are gravitating towards herbal and natural solutions that promise improved physical and mental well-being, alongside scientifically backed health benefits. They are also increasingly open to integrating digital tools into their health regimen, from wearable devices tracking vital health indicators to personalized nutrition and fitness plans anchored in natural and herbal principles.&lt;/p&gt; &lt;p&gt;This shift reflects a broader societal move towards embracing nature-based solutions for health and longevity, which is bolstered further by a growing desire to protect the planet and embrace brands which offer transparent sustainable and ethical products.&lt;/p&gt; &lt;h4&gt;Embracing Nature&#39;s Bounty: How Consumer Health Brands are Leading the Surge in Holistic and Sustainable Wellness Solutions&lt;/h4&gt; &lt;p&gt;The market of naturals has been growing in recent years and it now accounts for 42% of the overall OTC market. At a global level, the naturals market posted growth of 16% to US$50 billion between 2021 to MAT Q2 2023. China, USA, Germany, and Italy, hold the biggest naturals market share, with natural formulations now accounting for around 50% of market share in APAC, EMEA and LATAM regions according to IQVIA Global OTC Insights (see Figure 1).&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt;" /> <meta property="og:url" content="https://www.iqvia.com/it-it/blogs/2024/01/strategic-evaluating-natural-products-for-business-opportunities" /> <meta property="twitter:site" content="https://www.iqvia.com/it-it/blogs/2024/01/strategic-evaluating-natural-products-for-business-opportunities" /> <link href="/Content/Shotgun/css/coveo?v=5f2TXK9t8FlC_0aw4cAoVYcmCiwv63sB9xo1gz4KnGg1" rel="stylesheet"/> <link href="/Content/Shotgun/css/main?v=r5gwcK0A-KqW0cB7yK8283ryjwxf0kPNuQ1P1njadsU1" rel="stylesheet"/> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Noto+Sans:wght@100;200;300;400;500;700;800;900&amp;display=swap" /> <script 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class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/generics">Generics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/medtech">MedTech</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">HEALTHCARE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/about-us/commitment-to-global-health">Global Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/public-health-and-government">Government</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/payers">Payers</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/industry-segments/providers">Providers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">THERAPEUTIC AREAS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/gi-and-hepatology">GI &amp; Hepatology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/oncology">Oncology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/it-it/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ol> </div> <div class="w-34 full-bg"> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&amp;w=1280&amp;hash=83684E8436D9E61011F7A8186B9E33E3"> <h5 class="title">Impacting People&#39;s Lives</h5> <p class="description">We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/about-us/our-impact"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=2951AF0F5AF13EB584FD90B004210E65"> </div> <div class="w-33"> <h3>Harness the power to transform clinical development</h3> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/research-and-development" style="max-width: 303px;">Research &amp; Development Overview</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Research &amp; Development Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/research-and-development/functional-services">Functional Services</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/research-and-development/consulting">Consulting</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/therapeutics">Therapeutic Expertise</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=F6C2B1387FB0C98A6EA794984CB85B6B"> </div> <div class="w-33"> <h3>Real World Evidence. Real Confidence. Real Results.</h3> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/real-world-evidence" style="max-width: 303px;">REAL WORLD EVIDENCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Real World Evidence Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/real-world-data-and-insights">Real World &amp; Health Data Sets</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps &amp; AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/study-design">Study Design</a></li> </ol> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-economics-and-value">Health Economics &amp; Value</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&amp;w=601&amp;hash=87F88AAD474D46B8E87146822C57D5E3"> </div> <div class="w-33"> <h3>See markets more clearly. Opportunities more often.</h3> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/commercialization" style="max-width: 303px;">COMMERCIALIZATION OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Commercialization Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/covid-19-and-commercialization">COVID-19 &amp; Commercialization</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/launch-strategy-and-management">Launch Strategy &amp; Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/brand-strategy-and-management">Brand Strategy &amp; Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/pricing-and-market-access">Pricing &amp; Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> </div> <div class="w-33"> <h3>Service driven. Tech-enabled. Integrated compliance.</h3> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance" style="max-width: 303px;">COMPLIANCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Safety &amp; Regulatory Compliance Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=3F741080B4AA6100EAE1111FB0649C08"> </div> <div class="w-33"> <h3>Intelligence that transforms life sciences end-to-end.</h3> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/technologies" style="max-width: 303px;">TECHNOLOGIES OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Technology Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/information-management">Enterprise Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/performance-management-and-insights">Performance Management &amp; Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/developer">Developer</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/partner-programs">Partner Programs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/insights">Technology Insights</a></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Products</a> <div class="primary-nav-wrapper"> <div class="content product-selector"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-22 pt-35 pb-35"> <h5 class="">CLINICAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMMERCIAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/information-management">Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/launch-strategy-and-management">Launch Strategy &amp; Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/pricing-and-market-access">Pricing &amp; Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/brand-strategy-and-management">Brand Strategy &amp; Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/performance-management-and-insights">Performance Management &amp; Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety &amp; Pharmacovigilance</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">REAL WORLD PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps &amp; AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator​</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem​</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient &amp; HCP Profiling- Commercial</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient &amp; Provider Profiling- Med Affairs​</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient &amp; HCP Profiling- Healthcare​</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper h-100"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&amp;w=1024&amp;hash=598F2F336961970EA76EED465B050DDE"> <h5 class="title">CASE STUDY</h5> <p class="description">Data in a Day</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/library/case-studies/data-in-a-day"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Insights</a> <div class="primary-nav-wrapper"> <div class="content insights"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>BLOGS, WHITE PAPERS &amp; CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics &amp; trends in healthcare. </p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/insights/points-of-view"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/insights/the-iqvia-institute"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/digital-health-trends-2024/iqi-report-digital-health-2024-part-1-12-24-feature-594x345.png?h=345&amp;w=594&amp;hash=CB26A75D15140F5E109A75955E171EBF"> <h5 class="title">INSTITUTE REPORT</h5> <p class="description">Digital Health Trends 2024 - Implications for Research and Patient Care</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/insights/the-iqvia-institute/reports-and-publications/reports/digital-health-trends-2024"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&amp;w=1028&amp;hash=1632D3291C30D0D4F02206E2270C0840"> <h5 class="title">EMEA Insights</h5> <p class="description">IQVIA thought leadership with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&amp;w=1024&amp;hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h5 class="title">WHITE PAPER</h5> <p class="description">DCTs Deliver Big ROI</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/library/white-papers/dcts-deliver-big-roi"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&amp;w=1024&amp;hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h5 class="title">WHITE PAPER</h5> <p class="description">Capturing value at scale: The $4 billion RWE imperative</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/it-it/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">About</a> <div class="primary-nav-wrapper"> <div class="content about-selector"> <div class="shadow"></div> <div class="d-flex flex-column "> <div class="d-flex flex-column"> <div class="d-flex tab"> <div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">FEATURED INNOVATIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/it-it/about-us/iqvia-connected-intelligence">IQVIA Connected Intelligence™</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> 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href="https://www.iqvia.com/it-it/solutions/research-and-development/decentralized-trials">Decentralized Trials</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/it-it/about-us/iqvia-patient-experience-solutions-with-apple-devices">Patient Experience Solutions with Apple devices</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 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class="hover-color-blue-with-anim" href="https://ir.iqvia.com/overview/default.aspx"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&amp;w=1200&amp;hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> </div> <div class="w-33"> <h3>Unlock your potential to drive healthcare forward</h3> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn" href="https://www.iqvia.com/it-it/about-us/iqvia-connected-intelligence" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&amp;w=1024&amp;hash=6EE14B9365C7977C3B07A43B65C71B45"> </div> <div class="w-33"> <h3>IQVIA AI is Healthcare-grade AI</h3> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It&#39;s what we call Healthcare-grade AI.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/innovative-models/artificial-intelligence-and-machine-learning" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <h3></h3> <p></p> <a class="btn" href="" style="max-width: 303px;"></a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&amp;w=1200&amp;hash=6102399574165D0ABCB89791A890BF2D"> </div> <div class="w-33"> <h3>Your healthcare data deserves more than just a cloud.</h3> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/human-data-science-cloud" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&amp;w=3375&amp;hash=03A3A2DB1F3EFF368CD63BA86426159D"> </div> <div class="w-33"> <h3>Innovations make an impact when bold ideas meet powerful partnerships</h3> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn" href="https://www.iqvia.com/it-it/about-us/innovation-hub" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&amp;w=1024&amp;hash=113B49B766D4F49F5E147F481F8316EA"> </div> <div class="w-33"> <h3>Proven, faster DCT solutions</h3> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/research-and-development/decentralized-trials" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&amp;w=1024&amp;hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> </div> <div class="w-33"> <h3>IQVIA Patient Experience Solutions with Apple devices</h3> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn" href="https://www.iqvia.com/it-it/about-us/iqvia-patient-experience-solutions-with-apple-devices" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Careers</a> <div class="primary-nav-wrapper"> <div class="content product-selector new"> <div class="shadow"></div> <div class="d-flex "> <div class="w-22 pt-35 pb-35"> <h5 class="">IQVIA Careers</h5> <ol> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Overview</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/en/our-company?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav">Our Company</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/culture?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Culture</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/benefits?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Benefits</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/en/blog?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Life at IQVIA Blog</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">Featured Careers</h5> <ol> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/clinical-research-careers?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Clinical Research</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/technology-analytics-careers?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Technology &amp; Analytics</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/consulting-careers?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Consulting</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/interns?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Interns</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/cra?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">Clinical Research Associates</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/ai-machine-learning-careers?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">AI &amp; Machine Learning</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">Stay Connected</h5> <ol> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/join?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav">Global Talent Network</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/alumni?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">IQVIA Alumni Network</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/search-jobs?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav ">View Open Roles</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2213_cheerful-young-colleagues-using-laptop.jpg?h=683&amp;w=1024&amp;hash=FAA2EF08939F6AA54CDD5577503A6521"> <h5 class="title">WE&#39;RE HIRING</h5> <p class="description">At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/search-jobs?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav "> VIEW ROLES <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> </ol> <div class="overlay"></div> <div class="btn-style btn-primary-nav"> <a class="cta-btn-redesign" href="#rfp"> <span class="tile">Contact Us</span> <div class="arrow-wrapper"> <span class="line"></span> <span class="line"></span> </div> </a> </div> </nav> </div> </div> <div class="mobile-overlay mobile-navigation-overlay"> <div class="overlay-content"> <div class="top-nav"> <nav role="Secondary"> <button role="button" data-type="regions">REGIONS<img src="https://www.iqvia.com/Content/Shotgun/img/globe.svg"></button> <button role="button" data-type="search">Search<img src="https://www.iqvia.com/Content/Shotgun/img/search.svg"></button> </nav> </div> <div class="main-nav"> <ol role="Primary"> <li data-item="solutions"><a>Solutions</a></li> <li data-item="products"><a>Products</a></li> <li data-item="insights"><a>Insights</a></li> <li data-item="about"><a>About</a></li> <li data-item="careersnew"><a>Careers</a></li> <li class="external-style"><a class="nav-mobile-contact-us" href="#rfp">Contact Us</a></li> </ol> </div> <div class="mobile-content"> <div class="item-wrapper-mobile search-mobile" data-attribute="search"> <div class="breadcrumbs go-to-main"><span class="go-main">MAIN</span>/<span>search</span></div> <div class="field-group"> <img width="20" src="https://www.iqvia.com/Content/Shotgun/img/search.svg"> <input placeholder="How can we help?"> </div> <div class="btn-search"> <button>search</button> </div> </div> <div class="item-wrapper-mobile list solutions" data-attribute="solutions"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Solutions</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Solutions</span>/<span></span></div> <div class="content action-list"> <h6 class="mt-0">SOLUTIONS</h6> <ul class="click-action"> <li> Research &amp; Development <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Real World Evidence <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Commercialization <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Safety &amp; Regulatory Compliance <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Technologies <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">LIFE SCIENCE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/generics">Generics</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/medtech">MedTech</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ul> <h6 class="mt-0">HEALTHCARE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li><a href="https://www.iqvia.com/it-it/about-us/commitment-to-global-health">Global Health</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/public-health-and-government">Government</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/payers">Payers</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/industry-segments/providers">Providers</a></li> </ul> <h6 class="mt-0">THERAPEUTIC AREAS</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/gi-and-hepatology">GI &amp; Hepatology</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/oncology">Oncology</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&amp;w=1280&amp;hash=83684E8436D9E61011F7A8186B9E33E3"> <h4 class="mt-30">Impacting People&#39;s Lives</h4> <p>"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="btn-redirect" href="https://www.iqvia.com/it-it/about-us/our-impact" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=2951AF0F5AF13EB584FD90B004210E65"> <h5>Harness the power to transform clinical development</h5> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/research-and-development">Research &amp; Development Overview</a> <div class="hr"></div> <h6>Research &amp; Development Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/research-and-development/functional-services">Functional Services</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/research-and-development/consulting">Consulting</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/therapeutics">Therapeutic Expertise</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=F6C2B1387FB0C98A6EA794984CB85B6B"> <h5>Real World Evidence. Real Confidence. Real Results.</h5> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/real-world-evidence">REAL WORLD EVIDENCE OVERVIEW</a> <div class="hr"></div> <h6>Real World Evidence Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/real-world-data-and-insights">Real World &amp; Health Data Sets</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps &amp; AI</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/study-design">Study Design</a></li> </ul> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-economics-and-value">Health Economics &amp; Value</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&amp;w=601&amp;hash=87F88AAD474D46B8E87146822C57D5E3"> <h5>See markets more clearly. Opportunities more often.</h5> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/commercialization">COMMERCIALIZATION OVERVIEW</a> <div class="hr"></div> <h6>Commercialization Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/covid-19-and-commercialization">COVID-19 &amp; Commercialization</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/launch-strategy-and-management">Launch Strategy &amp; Management</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/brand-strategy-and-management">Brand Strategy &amp; Management</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/pricing-and-market-access">Pricing &amp; Market Access</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> <h5>Service driven. Tech-enabled. Integrated compliance.</h5> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance">COMPLIANCE OVERVIEW</a> <div class="hr"></div> <h6>Safety &amp; Regulatory Compliance Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&amp;w=600&amp;hash=3F741080B4AA6100EAE1111FB0649C08"> <h5>Intelligence that transforms life sciences end-to-end.</h5> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/it-it/solutions/technologies">TECHNOLOGIES OVERVIEW</a> <div class="hr"></div> <h6>Technology Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/it-it/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/technologies/information-management">Enterprise Information Management</a></li> <li><a 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Processing</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li><a href="https://www.iqvia.com/it-it/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ul> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&amp;w=1024&amp;hash=598F2F336961970EA76EED465B050DDE"> <h4 class="mt-30">CASE STUDY</h4> <p>"Data in a Day</p> <a class="btn-redirect" href="https://www.iqvia.com/it-it/library/case-studies/data-in-a-day" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" 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<svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">WHO WE ARE</h6> <ul> <li><a href="https://www.iqvia.com/it-it/about-us">Our Story</a></li> <li><a href="https://www.iqvia.com/it-it/about-us/our-impact">Our Impact</a></li> <li><a href="https://www.iqvia.com/it-it/about-us/commitment-to-global-health">Commitment to Global Health</a></li> <li><a href="https://www.iqvia.com/it-it/about-us/code-of-conduct">Code of Conduct</a></li> <li><a href="https://www.iqvia.com/it-it/about-us/sustainability">Sustainability</a></li> <li><a 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Join us in reimagining what’s possible.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/search-jobs?utm_source=iqvia.com&amp;utm_medium=referral&amp;utm_campaign=careersnav " target="_blank"> VIEW ROLES <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="contactus"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Contact Us</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Contact Us</span>/<span></span></div> <div class="lists"> </div> </div> </div> </div> </div> </div> </header> <!-- END NOINDEX --> <section class="insights-detail-hero-redesign charcoal__bg"> <div class="insights-detail-hero-outer"> <div class="insights-detail-hero-outer-top"> <div class="insights-detail-hero-outer-content"> <div class="top-part">Blog</div> <div class="title">Uncovering strategic business opportunities for Natural Products</div> <div class="subtitle">Optimizing Innovative Product Claims and Ingredients for a Successful Launch</div> <div class="date"> <div class="author"> <div>Ines Rocha, Manager, Global Consumer Health R&amp;D/RWE Services</div> </div> <div class="time">Jan 31, 2024</div> </div> </div> </div> <div class="hero-breadcrumbs padding z_index breadcrumbs-hero_outer"> <div class="breadcrumbs breadcrumbs-hero_inner"> <ul class="breadcrumbs__list"> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/it-it/"><span class="iqvia-icon-home"></span></a> </li> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/it-it/blogs">Blogs</a> </li> <li class="breadcrumbs__item"> <span>Uncovering strategic business opportunities for Natural Products</span> </li> </ul> </div> </div> </div> </section> <section class="share-bar-redesign"> <div class="share-bar-wrapper"> <button class="share-bar-container"> <p> Share PAGE <img alt="Share PAGE" src="/Content/Shotgun/img/icons/social_icons/new/Share.svg" /> </p> <ul class="dropdown"> <li title="Copy link to clipboard" data-event="copy"> <span>Copy Link</span> <img src="/Content/Shotgun/img/icons/social_icons/new/Copy.svg" /> </li> </ul> </button> </div> </section> <section class="rich-text-redesign no-padding-bottom"> <div class="rich-text-redesign__outer"> <div class="rich-text-redesign__inner"> <p>An aging global population and an increased awareness around personal health in the wake of the COVID-19 pandemic, is driving increased consumer interest in health and wellness, particularly in herbal and natural health products.</p> <p>Propelled by this increasing focus on prevention and holistic self-care, it is predicted by the World Health Organization that by 2050, the percentage of the world's population over 60 will almost double from 12% to 22% (<a rel="noopener noreferrer" href="https://www.who.int/news-room/fact-sheets/detail/ageing-and-health#:~:text=Every%20country%20in%20the%20world,aged%2060%20years%20or%20over.#:~:text=Every%20country%20in%20the%20world,aged%2060%20years%20or%20over.#" "="" target="_blank">WHO, 2022</a>). This demographic, often referred to as the 'silver society', is rejecting traditional aging stereotypes, driven by a desire – and high disposable income - to maintain a strong quality of life well into their later years.</p> <p>This trend extends beyond the silver society to the broader consumer base, where there is a growing demand for products and services rooted in natural wellness.</p> <p>Modern consumers are gravitating towards herbal and natural solutions that promise improved physical and mental well-being, alongside scientifically backed health benefits. They are also increasingly open to integrating digital tools into their health regimen, from wearable devices tracking vital health indicators to personalized nutrition and fitness plans anchored in natural and herbal principles.</p> <p>This shift reflects a broader societal move towards embracing nature-based solutions for health and longevity, which is bolstered further by a growing desire to protect the planet and embrace brands which offer transparent sustainable and ethical products.</p> <h4>Embracing Nature's Bounty: How Consumer Health Brands are Leading the Surge in Holistic and Sustainable Wellness Solutions</h4> <p>The market of naturals has been growing in recent years and it now accounts for 42% of the overall OTC market. At a global level, the naturals market posted growth of 16% to US$50 billion between 2021 to MAT Q2 2023. China, USA, Germany, and Italy, hold the biggest naturals market share, with natural formulations now accounting for around 50% of market share in APAC, EMEA and LATAM regions according to IQVIA Global OTC Insights (see Figure 1).</p> </div> </div> </section> <section class="graphic-image-redesign"> <div class="graphic-image__outer"> <div class="graphic-image__wrapper no-padding-top no-padding-bottom"> <div class="graphic-image__large" style="max-width: 1180px;" data-aos="fade-up"> <img src="/-/media/iqvia/images/blogs/naturals-selection/naturals-blog-fig1.svg?mw=1180&hash=881EE08B0BDE152307667749D47FE199" alt="" /> </div> </div> </div> </section> <section class="rich-text-redesign no-padding-top no-padding-bottom"> <div class="rich-text-redesign__outer"> <div class="rich-text-redesign__inner"> <p><sup>Figure 1: Breakdown of naturals market as defined by IQVIA (Source: IQVIA Global OTC Insights)</sup></p> <p>When it comes to health indications, naturals are performing well in the cough and cold, digestive health and skin treatment categories, with a value growth of 24.8%, 9.3% and 8.5%, respectively (see Figure 2).</p> <p>Consequently, consumer health brands are uniquely positioned to capitalize on this surging interest by innovating with herbals and other natural ingredients. This approach not only meets the increasing consumer demand but also aligns with a growing preference for ‘clean’, organic products, addressing environmental and sustainability concerns.</p> </div> </div> </section> <section class="graphic-image-redesign"> <div class="graphic-image__outer"> <div class="graphic-image__wrapper no-padding-top no-padding-bottom"> <div class="graphic-image__large" style="max-width: 1180px;" data-aos="fade-up"> <img src="/-/media/iqvia/images/blogs/naturals-selection/naturals-blog---fig2.svg?mw=1180&hash=19085222941C0B1C50FE091A16117325" alt="" /> </div> </div> </div> </section> <section class="rich-text-redesign no-padding-top"> <div class="rich-text-redesign__outer"> <div class="rich-text-redesign__inner"> <p><sup>Figure 2: Global naturals market broken down by category – MAT Q2 2023 (Source: IQVIA Global OTC Insights)</sup></p> <p>This is being reflected in how consumer health brands are innovating, with manufacturers increasingly embracing science-based natural solutions to drive growth. This strategy is crucial in providing consumers with effective options for both the prevention and maintenance of their health. Leading brands are adopting this approach by:</p> <ul> <li>Investing in new brands with natural offerings (e.g., GaviNatura™, Reckitt Benckiser) or identifying natural alternatives to drug products (e.g., VoltaNatura™, Haleon) and thus maintaining brands medicated heritage.</li> <li>Reinvigorating well stablished herbal brands (e.g., Iberogast™, Bayer) or focusing on specific new ingredients such as CBD (e.g., RubaXX™, PharmaSGP GmbH) by levering natural brand assets to stretch into new indications and/or ingredient play.</li> <li>Complementing offerings with food supplement products with natural/herbal ingredients (e.g., AllerLife™, Chattem – A Sanofi Company) to answer consumer needs and long-term solutions to support health.</li> </ul> <h4>Unlocking the Power of Nature: Scientific Validation and Expert Insights for Innovating Herbal Health Products</h4> <p>To develop a robust product offering in the naturals space it is paramount that the selected natural ingredients are supported by scientific evidence. So, conducting scientific review of natural ingredients and having it validated by subject matter experts is key.</p> <p>Unlike most synthetic APIs which usually consist of single substances with a well-known mechanism of action, natural ingredients of which herbal extracts play a key role, are a complex mixture of multiple substances and constituents which may have a synergetic effect on physiological systems. Therefore, herbal products may have a broader range of effects and interactions than synthetic APIs which may be beneficial or harmful depending on the context and dosage.</p> <p>When dealing with natural ingredients, specifically herbal extracts, it is important to have in mind that the evidence available is usually for non-standardize extracts which brings another level of complexity when scientifically evaluating such ingredients.</p> <p>Herbal extracts are influenced by a range of factors such as plant source material, collection locations and time of the year, extraction method, purification, and standardization of the herbal material. All these components have an impact on the final herbal extract composition, its quality and efficacy. Nevertheless, herbals have a long history of traditional use which may provide some evidence on their safety and efficacy, especially for traditional or well-established herbal medicinal products.</p> <h4>Pressing need for more robust evidence</h4> <p>The existing body of scientific research on natural products is, at present, basic. There is a pressing need for more robust and comprehensive evidence development, particularly for well-defined natural products. Enhancing the scientific substantiation of these products will not only reinforce their credibility but also offer consumer health brands a significant competitive advantage and a unique point of differentiation in the market.</p> <p>Another critical point to consider is the regulatory landscape. In general, regulatory scrutiny is increasing globally so having claims that are supported by science is a must. Consumer health products encompass many regulatory categories (e.g., herbal drugs, food supplements, medical devices) with evolving guidelines for each, often varying by country or region. So, having a clear understanding of the regulatory environment and having claims supported by evidence is a must.</p> <h4>Uncover and understand consumer needs</h4> <p>In the realm of herbal and natural consumer health products, aligning product development with consumer needs is of crucial importance. This approach extends beyond the traditional boundaries of product formulation, packaging, and marketing, venturing into the territory of scientific research and evidence gathering.</p> <p>The consumer experience, their preferences, and expectations play a pivotal role in shaping the scientific inquiry and validation of new product claims and benefits. When it comes to herbal products, consumers are increasingly discerning, seeking transparency, authenticity, and evidence of efficacy. They value products derived from natural sources and are keenly aware of the health and environmental implications of their choices, thus, in developing new scientific evidence for these products, it is essential to consider these consumer priorities – such as:</p> <ul> <li><strong>Source of the herbal ingredients</strong> – their origin, the methods of cultivation, and the sustainability of these practices. They are also concerned about the purity and potency of these ingredients, preferring products that are free from unnecessary additives and preservatives.</li> <li><strong>Cultural and historical context of herbal remedies </strong>– This often resonates with consumers, providing a narrative that goes beyond the physical product. Therefore, when developing scientific evidence for herbal products, it is not just about proving efficacy in a clinical sense. It is about weaving the consumer's values and expectations into the research process. This means conducting studies that not only validate the health benefits but also address consumer concerns about sustainability, sourcing, and ethical practices. By doing so, consumer health brands can create products that are not only scientifically sound but also deeply aligned with what is important to their consumers, thereby fostering a stronger connection and trust with their market.</li> </ul> <h4>Understanding the herbals and naturals landscape</h4> <p>The final, yet equally vital, component in orchestrating a successful product launch in the herbal and natural products space, lies in comprehensively understanding the competitive landscape. This understanding is not merely about recognizing current competitors; it involves a strategic analysis of the market size, potential areas for competitive differentiation, and a clear identification of both success and risk factors associated with entering or expanding in this space.</p> <p>An accurate estimation of the market size, often referred to as 'the size of the prize', is essential. It involves analyzing current market trends, consumer behaviors, and future projections to gauge the potential revenue and growth opportunities in the herbal product sector. This analysis must be deep and broad, considering not just the immediate market but also potential shifts and emerging trends that could influence market dynamics in the future.</p> <p>In addition to market size, identifying avenues for competitive differentiation is crucial. In a market saturated with myriad health products, what makes a particular brand or product stand out? This could involve unique formulations, innovative delivery systems, superior efficacy, or alignment with consumer values such as sustainability and ethical sourcing. Differentiation also extends to branding and marketing strategies that resonate with target audiences.</p> <p>Understanding success factors is also key. What has worked for successful brands in this space? This could include effective supply chain management, strong retailer relationships, aggressive and savvy marketing tactics, or a robust online presence. Conversely, recognizing potential risks – such as regulatory challenges, shifts in consumer preferences, or supply chain disruptions – and developing strategies to mitigate these risks is equally important.</p> <p>Therefore, a thorough grasp of these various elements – market size, differentiation opportunities, success factors, and potential risks – forms a foundational pillar in supporting a successful product launch. It enables brands to navigate the complex and competitive terrain of the herbal and natural health products market with greater confidence and strategic insight.</p> <p><strong>To find out more about IQVIA Consumer Health’s R&amp;D, regulatory, commercial and claims generation capabilities, please click the CONTACT US button on this page.</strong></p> <p><strong>Or learn more about IQVIA Consumer Health’s capabilities in this area by visiting our <a href="https://www.iqvia.com/it-it/solutions/industry-segments/consumer-health/product-and-claim-development"> Product and Claims Development page.</a></strong></p> </div> </div> </section> <section id="RelatedSolutions"></section> <!-- BEGIN NOINDEX --> <section class="multi-card_feature-redesign"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <div class="eyebrow"> <h2 class="title">Related solutions</h2> </div> <div class="card-wrapper"> <article class="card-item"> <div 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