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uitgelegd</a></li> <li id="menu-item-323" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-323"><a href="https://www.youronlinechoices.com/be-nl/help-pagina">Helppagina</a></li> </ul> </div> <div class="w660 fright"> <h1 class="dosismedium s34 blue normal block">Interest based advertising</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p><span><a href="https://www.edaa.eu/about/governing-associations/" target="_blank" rel="noopener noreferrer">We</a> begrijpen dat sommige mensen het begrip ‘interest based advertising’ beter begrijpen dan anderen. Deze website is bedoeld om dit onderwerp voor iedereen duidelijker te maken.</span></p> <p><span> </span></p> <p><span>Eenvoudig gezegd vormt interest based advertising (of online behavioural advertising: gedragsgericht adverteren) een praktijk die gebaseerd is op het surfen op het internet, in de loop van de tijd en op verschillende websites en/of apps, waarmee het mogelijk wordt gemaakt voor merken om webgebruikers advertenties te laten zien die hun interesses weerspiegelen. Het is veilig en transparant en ontworpen om het jou, de consument, eenvoudiger te maken.</span></p> <p><span> </span></p> <p><span><a href="https://www.edaa.eu/about/governing-associations/" target="_blank" rel="noopener noreferrer">De Europese reclame-industrie</a> heeft een aantal <a href="https://www.youronlinechoices.com/goodpractice">beginselen voor goede praktijken</a> (in het Engels) ontwikkeld die bedrijven moeten volgen. Deze goede praktijken zijn erop gebaseerd dat bedrijven transparant zijn over de gegevens die voor dit doel worden verzameld en gebruikt en dat zij ernaar streven jou hierover de controle te verschaffen. De kern hiervan is een<a href="https://www.youronlinechoices.com/be-nl/vijf-tips"> ‘icoon’ of symbool</a> dat wordt weergegeven in de advertenties die je op websites of apps ziet.</span></p> <p><span> </span></p> <p><strong><span>Wat is interest based advertising?</span></strong></p> <p><span> </span></p> <p><span>Interest based advertising is een manier om advertenties op de door jou bezochte websites aan te bieden en deze beter af te stemmen op jou en je interesses. Gedeelde interesses worden gegroepeerd op basis van eerder surfgedrag en aan webgebruikers wordt vervolgens reclame aangeboden die overeenkomt met hun gedeelde interesses. Op deze manier kan reclame zo relevant en nuttig mogelijk worden gemaakt. Relevante advertenties kunnen ook worden geleverd op basis van de inhoud van websites, inclusief producten, die je recentelijk hebt bekeken. Dit staat bekend als ‘retargeting’.</span></p> <p><span> </span></p> <p><strong><span>Hoe werkt het?</span></strong></p> <p><iframe src="https://www.youtube.com/embed/Y9Y4Efyxmk4?rel=0" width="600" height="338" frameborder="0"></iframe><br /> <span> </span></p> <p><strong><span>Welke bedrijven zijn betrokken bij interest based advertising?</span></strong></p> <p><span> </span></p> <p><span>Het gaat om de volgende soorten bedrijven:</span></p> <ul> <li><strong><span>– Adverteerder</span></strong><span> – een bedrijf dat een product of dienst verkoopt en reclamecampagnes voert om dat product of die dienst te promoten.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Advertentieserver</span></strong><span> – een bedrijf met technologie waarmee advertenties worden geleverd aan een bepaalde pagina op een website.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Advertentienetwerk </span></strong><span>– een bedrijf dat websites en <a href="https://www.youronlinechoices.com/be-nl/het-jargon-uitgelegd">webuitgevers</a> in contact brengt met relevante <a href="https://www.youronlinechoices.com/be-nl/het-jargon-uitgelegd">adverteerders</a>.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Ad Exchange</span></strong><span> <strong>(advertentie-uitwisseling) </strong>– een bedrijf dat fungeert als een open marktplaats voor het kopen en verkopen van advertenties.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Reclamebureau</span></strong><span> – een bedrijf dat met adverteerders werkt om campagnes te creëren en te beheren om het product of de dienst van die adverteerder te promoten.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Trading desk van het reclamebureau</span></strong><span> – een team binnen een <a href="https://www.youronlinechoices.com/be-nl/het-jargon-uitgelegd">reclamebureau</a> dat samenwerkt met <a href="https://www.youronlinechoices.com/be-nl/het-jargon-uitgelegd">Demand Side Platforms</a> (DSP’s) om campagnes te beheren.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Gegevensverzamelaar </span></strong><span>– een bedrijf dat gegevens uit meerdere bronnen samenbrengt en ‘segmenten’ opbouwt op basis van interesses (bijvoorbeeld autokopers).</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Demand Side Platform</span></strong><span> (DSP) – een bedrijf dat adverteerders in staat stelt om in contact te komen met webuitgevers.</span></li> </ul> <p> </p> <ul> <li><strong><span>– Data Management Platform (DMP) </span></strong><span>– een softwareplatform dat wordt gebruikt voor het verzamelen en beheren van gegevens. Ze stellen bedrijven in staat om doelgroepsegmenten te identificeren die kunnen worden gebruikt om specifieke gebruikers en contexten in online <strong>reclamecampagnes</strong> aan te spreken.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Sell Side Platform</span></strong><span> – een bedrijf dat met webuitgevers werkt om het geld dat zij ontvangen uit de verkoop van reclame op de website van de uitgever te maximaliseren.</span></li> </ul> <p><span> </span></p> <ul> <li><strong><span>– Webuitgever</span></strong><span> – een bedrijf dat zijn inhoud, vaak met inbegrip van producten en diensten, via zijn website promoot en in deze context reclame op de site verkoopt om te helpen bij de betaling ervan. Een adverteerder krijgt een eigen website en wordt daarom ook wel aangeduid als webuitgever.</span></li> </ul> <p><span> </span></p> <p><span>Hieronder kun je zien hoe al deze bedrijven te werk gaan om reclame te leveren.</span></p> <p> </p> <p><iframe loading="lazy" src="https://www.youtube.com/embed/1C0n_9DOlwE?rel=0" width="600" height="338" frameborder="0"></iframe><br /> <span> </span></p> <p><strong><span>Hoe wordt mijn privacy beschermd?</span></strong></p> <p><span> </span></p> <p><span>De gegevens op basis waarvan interest based advertising wordt geleverd, zijn gebaseerd op jouw surfgedrag. Als uit deze analyse een bepaalde interesse kan worden opgemaakt, wordt er een <a href="https://www.youronlinechoices.com/be-nl/het-jargon-uitgelegd">cookie</a> – een klein bestand dat door de meeste websites wordt gebruikt om nuttige stukjes informatie op te slaan om jouw gebruik van het internet te verbeteren – of een soortgelijke technologie (zie <a href="https://www.youronlinechoices.com/be-nl/het-jargon-uitgelegd">Het jargon uitgelegd</a> op deze website!) op jouw computer geplaatst. Via YourOnlineChoices kun je je advertentie-ervaring online beheren. Terwijl je op het web surft en verschillende websites bezoekt, kun je beheren welke niet-essentiële (bijv. voor reclamedoeleinden) cookies je accepteert of weigert. Dit gebeurt meestal door middel van meldingen op de website, en daarnaast via de instellingen van je browser. Je kunt ook deze website – <a href="https://www.youronlinechoices.eu">www.youronlinechoices.eu</a> – bezoeken om meer te weten te komen over interest based advertising en om je voorkeuren ten aanzien van de betrokken bedrijven aan te geven.</span></p> <p><span> </span></p> <p><span>Het bedrijf dat de gegevens verzamelt en gebruikt zal ook een manier hebben om interest based advertising te weigeren, en de EU-brede <a href="https://www.youronlinechoices.com/goodpractice">beginselen voor goede praktijken</a> (in het Engels) zijn specifiek ontworpen om jou meer informatie en controle te geven over dit soort reclame. We moedigen alle relevante bedrijven aan om samen te komen op deze website zodat jij een one-stop-shop hebt om je online reclamebeleving beter te beheren. <a href="https://www.youronlinechoices.com/be-nl/uw-advertentie-voorkeuren">Klik hier om op surfgedrag gebaseerde advertenties te weigeren</a>. Onthoud: het uitschakelen van interest based advertising betekent NIET dat er geen advertenties meer op internet worden weergegeven. De advertenties die je ziet, zullen waarschijnlijk echter minder goed zijn afgestemd op je interesses.</span></p> <p><span> </span></p> <p><strong><span>Wat als ik nog andere vragen heb? Enkele nuttige links:</span></strong></p> <ul> <li><span><a href="https://www.youronlinechoices.com/be-nl/veelgestelde-vragen">‘Vaakgestelde vragen’</a> helpen je om een antwoord te geven op andere vragen</span></li> <li><span>We geven ook <a href="https://www.youronlinechoices.com/be-nl/vijf-tips">vijf goede tips</a> om je te helpen je online privacy beter te begrijpen en stappen te nemen om deze te beschermen</span></li> </ul> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-360" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-360"><a href="https://www.youronlinechoices.com/be-nl/algemene-voorwaarden">Algemene voorwaarden YOC-website</a></li> <li id="menu-item-361" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-361"><a href="https://www.youronlinechoices.com/be-nl/beschermingvan-jouw-privacy">Bescherming van uw privacy</a></li> <li id="menu-item-448" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-448"><a href="https://www.youronlinechoices.com/be-nl/contact">Contacteer ons</a></li> </ul> </div> </div> <!--googleoff: all--><div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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