How AI is transforming accounting firms: Expert roundtable recap

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</div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Denmark</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/da-dk" data-variantfieldname="Link">Denmark</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">France</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/fr-fr" data-variantfieldname="Link">French</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Germany</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/de-de" data-variantfieldname="Link">German</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Hungary</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/hu-hu" data-variantfieldname="Link">Hungarian</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Italy</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/it-it" data-variantfieldname="Link">Italian</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Netherlands</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/nl-nl" data-variantfieldname="Link">Dutch</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Norway</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/nb-no" data-variantfieldname="Link">Norwegian</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Poland</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/pl-pl" data-variantfieldname="Link">Polish</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Portugal</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/pt-pt" data-variantfieldname="Link">Portuguese</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Romania</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/ro-ro" data-variantfieldname="Link">Romanian</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Slovakia</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/sk-sk" data-variantfieldname="Link">Slovak</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Spain</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/es-es" data-variantfieldname="Link">Spanish</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Sweden</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/sv-se" data-variantfieldname="Link">Swedish</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">United Kingdom</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-gb" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="tab"> <div class="row"> <div class="row component column-splitter"> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Australia</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-au" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">China</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="https://www.wolterskluwer.cn" data-variantfieldname="Link" target="_blank">Simplified Chinese</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Hong Kong</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-hk" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">India</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-in" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Japan</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/ja-jp" data-variantfieldname="Link">Japanese</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Malaysia</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-my" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">New Zealand</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-nz" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Philippines</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-ph" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Singapore</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/en-sg" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">South Korea</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/ko-kr" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Taiwan</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/zh-tw" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Thailand</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/th-th" data-variantfieldname="Link">English</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Vietnam</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home page:</span> <ul> <li> <div class="field-link"> <a href="/vi-vn" 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1199w,https://assets.contenthub.wolterskluwer.com/api/public/content/688053-neural-networks-f3030519d3?v=fbcbb0c8&t=w1440l 1440w,https://assets.contenthub.wolterskluwer.com/api/public/content/688053-neural-networks-f3030519d3?v=fbcbb0c8&t=w1920l 1920w" loading="lazy" data-variantitemid="{78BBA91B-6528-4D46-BE3B-2E55B1109453}" sizes="(max-width:539px)539px, (max-width:767px)767px, (max-width:991px)991px,(max-width:1199px)1199px,(max-width:1440px)1440px,1920px" format="" data-variantfieldname="Image" /></div><div class="container no-padding"><div class="col-lg-10 offset-lg-1 no-padding"><div class="eyebrow"><span class="interest-area field-name">Tax & Accounting</span><span class="date field-editorial-publish-date">November 20, 2024</span></div><h1 class="title field-title">How AI is transforming accounting firms: Expert roundtable recap</h1><div class="author-section"><span>By: </span><span class="author-link field-author-name" data-dm-wk="newsheader.link"><span class="field-author-name">Wolters Kluwer Tax and Accounting</span></span></div></div></div> </div> </div> <div class="row component column-splitter"> <div class="col-12 col-md-8 col-lg-1 sticky-wrapper"> <div class="row"> <div class="component social-share vertical col-12"> <div class="component-content"> <div class="share-sticky"><div class="share-wrapper"><div class="share-btn share-btn-linkedin" aria-label="Share on Linkedin"></div><div class="share-btn share-btn-twitter" aria-label=" Share on Twitter"></div><div class="share-btn share-btn-facebook" aria-label="Share on Facebook"></div><div class="share-btn share-btn-mail" aria-label="Share with Mail"></div><div class="share-btn share-btn-print" aria-label="Print"></div><div class="share-btn share-btn-link" aria-label="Copy Link"></div></div></div> </div> </div> </div> </div> <div class="col-12 col-md-8 col-lg-6"> <div class="row"> <div class="component row-splitter"> <div class="container-fluid"> <div > <div class="row"></div> </div> </div> <div class="container-fluid"> <div > <div class="row"> <div class="component rich-text article-text"> <div class="component-content"> In today's fast-paced digital landscape, artificial intelligence (AI) has evolved from a futuristic concept to an essential tool reshaping industries, including accounting. Recently, Wolters Kluwer Tax & Accounting partnered with Boomer Consulting to host an exclusive AI Thought Leader Collective. This roundtable gathered professionals from various accounting firms to discuss AI's transformative impact on the sector. Key insights include the increasing integration of AI into firm operations, workforce optimization, enhanced data access and security, and improved client experiences. These discussions underscored AI's role in driving efficiency, supporting better decision-making, and providing firms with a competitive edge.  <br /> <br /> <hr /> <br /> <h2>AI in the firm today </h2> <p> AI is increasingly being integrated into firm operations primarily through features embedded in everyday applications, whether selected intentionally or included as default. Many applications used throughout the firm, including Wolters Kluwer <a href="/en/solutions/cch-axcess">CCH Axcess solutions</a>, incorporate machine learning and predictive analytics to automate processes, optimize workflows, and drive efficiency. </p> <p>The next most common use case is AI assistants. Trained on internal resources like handbooks and training guides, these assistants answer HR and training questions from staff, reducing strain on human resources. Some firms also have enabled secure access to public large language models like ChatGPT.</p> </div> </div> <div class="component pullquote"> <div class="component-content"> <div class="pullquote-content"><div class="pullquote-quote field-quote">Employees are going to use AI, no matter what. I don’t want to be on the side where they are completely locked out with no other options. They will just figure out how to access it on their phones, [and be less secure].</div><div class="pullquote-author field-author">Expert roundtable participant</div></div> </div> </div> </div> </div> </div> <div class="container-fluid"> <div > <div class="row"> <div class="component rich-text article-text col-12"> <div class="component-content"> Additionally, firms are also utilizing intelligent Optical Character Recognition (OCR) to read and import client documents, minimizing manual data entry efforts. Together, these tools not only improve efficiency but also free firm resources to focus on more strategic, high-value activities by automating routine tasks. <br /><br /> <h3>Next steps for the firm: </h3> <ul> <li><strong>Better to buy than build</strong>: In the initial phases of GenAI implementation, many firms considered building AI models. However, with the rapid rate at which technology is advancing, even firms with strong custom solutions recommend leveraging AI experts for implementation, saying, “If you haven’t done it yet, I wouldn’t recommend it—it’s not worth the time, cost and effort.” </li> <li><strong>Prompt engineering training</strong>: Working with AI effectively is an acquired skill—an art that requires understanding how to elicit the best responses. Firms should prioritize comprehensive prompt engineering training for associates to ensure they can fully leverage AI assistants and consistently achieve accurate, valuable results.</li> </ul> <h2>Preparing your augmented workforce</h2> <p>AI can be a strategic partner, offering leadership and staff intelligent insights to guide decision making. Participants highlighted AI’s value in guiding daily priorities based on their clients’ needs and firm goals, as well as predicting staffing needs and optimizing resource allocation, reducing the time spent on manual planning. With predictive intelligence, AI enables firm leadership to make more informed decisions by helping anticipate client trends, potential risks, and future opportunities.  <br /> <br /> AI-powered systems can also assist new hires in acclimating quickly, answering common questions, and helping them get up to speed more efficiently. Participants envisioned AI assistants that not only provide answers to accounting and regulatory questions but also to internal staff inquiries based on the collective firm knowledge.  <br /> <br /> AI can provide firm leadership with comprehensive, data-driven insights to guide strategic and operational decision-making. However, maintaining human oversight and judgment in the decision-making process is crucial. One firm likened AI to a "really smart high schooler," suggesting that while AI can assist and enhance work, it cannot fully replace human judgment and expertise.  <br /> <br /> This shift has also exposed a gap firms are beginning to identify among younger associates and seniors. Automations and outsourcing mean that associates are not performing basic tasks like data entry, preparing financial statements, reconciliations, or assisting with audits and tax preparation. As a result, they may not know how to read, analyze, or understand these documents. Firms need to ensure that younger associates receive the right training to understand AI tools' output and build their professional expertise and judgment to become advisors. </p> <h3>Next steps for the firm:<br /></h3> <ul> <li><strong>Structured training programs</strong>: Consider structured training programs for associates that focus on effective AI tools usage, critical thinking, problem-solving, and decision-making. Use real-world scenarios and simulations to help associates practice data analysis and build confidence in decision-making. </li> </ul> <h2>Delivering value to the client</h2> <p>To maintain a competitive edge, firms are evaluating ways to leverage AI to enhance the client experience. Often these initiatives streamline processes for associates. One key area where AI is being used and has potential for expansion is in monitoring engagement status and keeping clients informed of progress. By integrating AI into their systems, firms can efficiently map internal processes and provide real-time status updates on engagements.  <br /> <br /> AI's ability to analyze client behaviors and preferences provides firms deeper insights, allowing leadership to tailor services and anticipate client needs. This insight extends to identifying potential cross-selling opportunities or predicting client attrition risks, thereby enabling firms to make informed decisions that enhance service delivery. AI also aids in generating management letters and emails, giving associates more time to add a personal touch to client interactions—blending the efficiencies of technology with the nuances of human connection to truly elevate the client experience.</p> <h3>Next steps for firm: </h3> <p><strong>Enhance client touchpoints</strong>: Integrate AI to track engagement progress and offer clients transparent, real-time updates. </p> <h2>Data access and data security</h2> <p>A key discussion focused on how to capture and leverage firm-wide knowledge effectively. Accessing and integrating data from varied systems to enable AI-driven decision-making was identified as a necessary next step—and major hurdle—for firms aiming to fully utilize AI capabilities.  <br /> <br /> The future of AI lies in achieving interoperability and data sharing across applications. A core issue is data accessibility and security, ensuring that data is in a suitable state for AI deployment. Participants highlighted the need for a centralized system where users can seamlessly query data; however, disconnected data currently limits this capability. They recognized the potential of leveraging AI to create a comprehensive knowledge base of firm interactions to inform decision-making. Currently, however, much of this valuable information feels “lost” because internal AI bots or Copilot-style assistants cannot access the rich sources of client and firm data across various systems. <br /> <br /> Balancing innovation with data security was a critical theme in our discussions. Participants stressed the importance of clear policies that prevent sensitive information—such as Social Security numbers and client details—from being uploaded into AI systems. They noted that while regulatory standards set essential guidelines, firms need to go further to maintain client trust and uphold the integrity of managed data. </p> <h3>Next steps for the firm:</h3> <ul> <li><strong>Invest in integrated solutions</strong>: Prioritize integrated systems to optimize AI’s potential, ensuring that all data can be easily accessed and used effectively.</li> <li><strong>Update data privacy policies</strong>: Evaluate your firm’s policies about handling sensitive information and the use of AI. Establish clear policies that restrict uploading sensitive information about the firm or clients into unsecured AI systems.  </li> </ul> <h2>Looking to the future</h2> <p>Over the next three years, participants anticipate a substantial transformation in the accounting industry, with AI driving significant changes. Firms are eager to move beyond mere operational efficiency and venture into innovative applications that redefine traditional accounting roles. While some attendees were optimistic about expanding AI applications, one participant highlighted the potential:</p><div></div> </div> </div> <div class="component pullquote col-12"> <div class="component-content"> <div class="pullquote-content"><div class="pullquote-quote field-quote">The place where I'm most excited about expanding use cases is really using intelligent OCR or character machine learning to stop the human effort upfront.</div><div class="pullquote-author field-author">Expert rountable participant</div></div> </div> </div> <div class="component rich-text article-text col-12"> <div class="component-content"> Others were more cautious about how quickly these changes would happen, with one attendee discussing the idea of an “AI CEO” – the notion of firm leadership relying on AI to make more objective, data driven management decisions than a human CEO – a vision seen as a distant possibility: “It’s far out in the future and might not even be likely.” <br /> <br /> Embracing AI is no longer optional—it’s essential for firms to stay competitive. By fostering a culture of innovation, investing in AI literacy, and strengthening security measures, accounting professionals can lead this transformation, positioning AI as a cornerstone of modern accounting practices. The goal is not merely to adapt but to set the pace, embracing AI as a catalyst for the industry’s evolution. <br /> <br /> <h3>Interested in participating in the next expert roundtable discussion? 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