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Swicy Snack - Brands are releasing popular foods with sweet-spicy flavors for younger consumers
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href='https://www.trendhunter.com/pro/category/unique-and-bizarre'>Bizarre</a> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='tpt th__pt' > <div class='th__container'> <a class='tpt__subscribe' href='/trendreports'>SAMPLE CONSUMER INSIGHTS - Subscribe to access 10,715 more</a> <h1 class='tpt__h1'>Swicy Snack</h1> <div class='tpt__inner'> <article class='tpt__left'> <div class='tpt__cont'> <div class='tha__tlSquares'><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/535/535475/535475_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534281/534281_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534853/534853_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/535/535963/535963_1_230c.jpeg'/> </div></div> <h2 class='tpt__h2'>Brands are releasing popular foods with sweet-spicy flavors for younger consumers</h2> <div class='tpt__body'><b>Trend - </b>Snacks that combine hot and sweet flavors are being released to diversify snack offerings. These snacks, referred to as 'Swicy' in flavor, are made by mixing traditionally sweet foods with spicy ingredients, such as hot sauces or peppers. This results in unique flavors for younger consumers.<br /> <br /> <b>Insight - </b>The recent boom in popularity of spicy foods in the west has led to younger consumers, namely Gen Z and Gen Alphas, growing up more accustomed to spicy flavors than other generations. As a result, these consumers desire more adventurous flavors in all dishes, whether it be a snack, meal, or dessert. Brands are capitalising off of the popularity of spicy foods and the desire for strong flavors by mixing spicy and sweet flavors into countless unique products. </div> <div class='tpt__wq'><span class='tpt__wqLbl'>Workshop Question</span> - How could your brand adapt its products to meet the adventurous desires of younger consumers?</div> <div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Swicy Snacks - </b>The combination of sweet and spicy elements in snacks is reshaping consumer taste preferences with novel flavor experiences.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Spicy Food Popularity - </b>The increasing demand for spicy foods is pushing brands to innovate with heat-based flavors across different food categories.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Flavor Experimentation - </b>Younger generations' craving for adventurous flavors is driving the introduction of unique taste profiles in common foods.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage - </b>The food and beverage industry can explore the rising consumer interest in complex flavor profiles for new product lines.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Health and Wellness - </b>Health-conscious consumers seeking bold flavors in nutritious snacks are an emerging market within the health and wellness sector.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail and Groceries - </b>Retail and grocery sectors can capitalize on the swicy trend by diversifying their snack and condiment offerings.</div> </div></div> </div></div> <div class='tpt__data'> <div class='tpt__demos'><div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.6</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:88%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:12%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/multisensation' title='Multisensation' class='mt mt__multisensation pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/youthfulness' title='Youthfulness' class='mt mt__youthfulness pngFix' ></a></div> </div> </div></div> <div class='tpt__stats'> <div class='tpt__statsLeft'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>6 Featured, 51 Examples:</div> <div class='tpt__statsVal'>18,935 Total Clicks</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Date Range:</div> <div class='tpt__statsVal'>May 24 — Jun 24</div> </div> </div> <div class='tpt__statsRight'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Trending:</div> <div class='tpt__statsVal'>This Quarter and Warm</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Consumer Insight Topics:</div> <div class='tpt__statsVal'><a class='tpt__cat' href='/pro/category/business-trends'>Business</a><a class='tpt__cat' href='/pro/category/lifestyle-trends'>Lifestyle</a><a class='tpt__cat' href='/pro/category/food-trends'>Food</a><a class='tpt__cat' href='/pro/category/market-trends'>Market</a><a class='tpt__cat' href='/pro/category/retail-trends'>Retail</a><a class='tpt__cat' href='/pro/category/youth-trends'>Youth</a><a class='tpt__cat' href='/pro/category/life-stages'>Life-Stages</a></div> </div> </div> </div> </div> <div class='tpt__iframeCont'> <iframe class='tpt__iframe' src='/ci-bubble.svg?ci=537001&scale=0.8'></iframe> </div> </div> </article> <div class='tpt__right'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png?auto=webp'></div> </a> <div class='tpt__pl'><h4 class='tpt__h4'>Consumer Insights</h4><a href='/protrends/lameness-detection' class='tpt__ciLink '>Lameness Detection</a><a href='/protrends/swicy-snack' class='tpt__ciLink tpt__ciLink--selected'>Swicy Snack</a><a href='/protrends/compact-range' class='tpt__ciLink '>Compact Range</a><a href='/protrends/alt-cocoa' class='tpt__ciLink '>Alt Cocoa</a><a href='/protrends/freezedried-organic' class='tpt__ciLink '>Freeze-Dried Organic</a><a href='/protrends/ai-laptop' class='tpt__ciLink '>AI Laptop</a><a href='/protrends/ink-phone' class='tpt__ciLink '>Ink Phone</a><a href='/protrends/inclusive-esports' class='tpt__ciLink '>Inclusive Esports</a><a href='/protrends/inclusive-athletics' class='tpt__ciLink '>Inclusive Athletics</a><a href='/protrends/bed-rotting' class='tpt__ciLink '>Bed Rotting</a><a href='/protrends/mental-health-campaign1' class='tpt__ciLink '>Mental Health Campaign</a><a href='/protrends/freezedried-topper' class='tpt__ciLink '>Freeze-Dried Topper</a><a href='/protrends/flip-phone-resurgence' class='tpt__ciLink '>Flip Phone Resurgence</a><a href='/protrends/premium-sunscreen1' class='tpt__ciLink '>Premium Sunscreen</a><a href='/protrends/bubblefree-booze' class='tpt__ciLink '>Bubble-Free Booze</a><a href='/protrends/kinetic-packaging' class='tpt__ciLink '>Kinetic Packaging</a><a href='/protrends/sustainable-foam' class='tpt__ciLink '>Sustainable Foam</a><a href='/protrends/refill-retail' class='tpt__ciLink '>Refill Retail</a><a href='/protrends/moringa-supplement' class='tpt__ciLink '>Moringa Supplement</a><a href='/protrends/smartphone-fashion' class='tpt__ciLink '>Smartphone Fashion</a><a href='/protrends/mushroom-chip-1' class='tpt__ciLink '>Mushroom Chip</a><a href='/protrends/streamlined-skincare' class='tpt__ciLink '>Streamlined Skincare</a><a href='/protrends/personal-fragrance1' class='tpt__ciLink '>Personal Fragrance</a><a href='/protrends/toddler-sunscreen' class='tpt__ciLink '>Toddler Sunscreen</a><a href='/protrends/soy-treatment' class='tpt__ciLink '>Soy Treatment</a></div> </div> </div> <div class='tpt__relCont'> <h3 class='tpt__h3'>Featured Examples</h3> <div class='tpt__rel'><a data-is='230c' data-id='535475' data-pc='1' href='/trends/hot-orange-chicken' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Spicy Citrus Chicken Dishes' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/535/535475/535475_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Spicy Citrus Chicken Dishes</div> <div class='thar__title2'>Panda Express Hot Orange Chicken Satisfies Swicy Cravings</div><div class='thar__summary'> Panda Express Hot Orange Chicken is being launched by the brand as its spiciest menu item yet in a bid to provide diners with a swicy (sweet and spicy) flavor experience this spring. The menu item... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:82%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:18%'></div> </div> </a><a data-is='230c' data-id='534281' data-pc='1' href='/trends/jamba-watermelon-smoothies' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Spicy-Sweet Summertime Smoothies' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534281/534281_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Spicy-Sweet Summertime Smoothies</div> <div class='thar__title2'>These New Jamba Watermelon Smoothies Come in Two Options</div><div class='thar__summary'> These new Jamba Watermelon Smoothies have been introduced by the brand to coincide with the arrival of the warm weather months to provide consumers with a delicious option to try out this summer.... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:73%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:27%'></div> </div> </a><a data-is='230c' data-id='534853' data-pc='1' href='/trends/hot-honey-crisp' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Sweet-Spicy Crispy Chips' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534853/534853_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Sweet-Spicy Crispy Chips</div> <div class='thar__title2'>Kellanova is Embracing the 'Swicy' Trend with Hot Honey Crisps</div><div class='thar__summary'> Kellanova has introduced a new addition to their snack lineup: Club Crisps flavored with Mike’s Hot Honey. This product marks the first-ever flavor collaboration for the brand, combining the light,... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:80%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:20%'></div> </div> </a><a data-is='230c' data-id='535963' data-pc='1' href='/trends/local-hive-honey-hot-sauces' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='American Honey Hot Sauces' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/535/535963/535963_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>American Honey Hot Sauces</div> <div class='thar__title2'>Local Hive Honey Hot Sauces Exclusively Use 100% United States Honey</div><div class='thar__summary'> The rising demand for “swicy” flavors led to the creation of Local Hive Honey Hot Sauces, an expansive line of hot honey products catering to all heat tolerance levels and delighting... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:80%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:20%'></div> </div> </a><a data-is='230c' data-id='533658' data-pc='1' href='/trends/fruit-fire-snack-crisps' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Fiery Fruit Snacks' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533658/533658_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Fiery Fruit Snacks</div> <div class='thar__title2'>Fruit & Fire Snack Crisps Blend Sweet and Spicy Flavors</div><div class='thar__summary'> With the rising demand for “swicy” snack flavors, NuStef Baking debuted Fruit & Fire Snack Crisps to offer the perfect balance of sweet fruit and spicy flavors. The double-baked... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:71%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:29%'></div> </div> </a><a data-is='230c' data-id='535743' data-pc='1' href='/trends/five-hour-energy' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Spiced Fruit-Forward Energy Shots' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/535/535743/535743_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Spiced Fruit-Forward Energy Shots</div> <div class='thar__title2'>Five Hour Energy Watermelon Chili Lime is Sweet and Spicy</div><div class='thar__summary'> The Five Hour Energy Watermelon Chili Lime energy shot is the brand’s latest flavor option for its signature alertness-boosting supplement that’s expected to 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