Silver Lyan | Brand Identity

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data-post-id="4277"> <div class="page-grid varied-layout"> <div class="project-nav-link project-next"> <a href="https://magpie-studio.com/work/bottled-lightning/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2020/10/BL_Logo-Everything_1-1-300x200.gif)"></span> </span> </a> </div> <div class="project-nav-link project-prev"> <a href="https://magpie-studio.com/work/community/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2020/09/01_Close_knit_on-300x171.jpg)"></span> </span> </a> </div> <div class="grid-item center project-detail"> <h1> Silver Lyan </h1> <h2>A celebration of cultural exchange</h2> <p class="project-description"> <span class="description-text"> Situated in the lower level of the brand new Riggs hotel in Washington DC, Silver Lyan is the first stateside bar from peerless mixologist Ryan Chetiyawardana (AKA Mr Lyan).<br /> <br /> Ryan’s vision for the bar draws inspiration from the meetings and mixing of cultures in America. The identity reflects this idea of ‘ever changing’, as well as acting as a playful nod to Mr Lyan disrupting the Washington drinks scene.<br /> <br /> </span> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </p> <h2 class="font-mono"> Brand Identity, bespoke menus, animation suite, wooden artwork & print collateral </h2> </div> <div class="edit-layout-grid"> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" 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xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="1" data-width=4 data-top=0 data-left=2 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Menu Cover" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_MenuCover-50x46.gif" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_MenuCover.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_MenuCover.gif 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_MenuCover.gif 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_MenuCover.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="2" data-width=6 data-top=2 data-left=-1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/09/Coasters.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="3" data-width=3 data-top=-5 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Balloons" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Balloons-33x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Balloons.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Balloons-200x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Balloons-400x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Balloons.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="4" data-width=10 data-top=-2 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/09/Menu_4up.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="5" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>Scanimation was used across the menus to bring to life. When you move the printed screen over the specially designed they move and animate in real life.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="6" data-width=4 data-top=-2 data-left=7 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Flower" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Flower-36x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Flower.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Flower-218x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Flower-436x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Flower.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="7" data-width=5 data-top=-6 data-left=1 data-layer=1> <div class="parallax-item"> <div class="image-container"> <img alt="SilverLyan_Screen" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Screen-50x48.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Screen.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Screen-300x290.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Screen-600x580.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Screen.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="8" data-width=6 data-top=-2 data-left=3 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Ingredients" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Ingredients-50x22.gif" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Ingredients.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Ingredients.gif 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Ingredients.gif 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Ingredients.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="9" data-width=10 data-top=0 data-left=1 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Coasters" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Coasters-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Coasters.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Coasters-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Coasters-600x338.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Coasters.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="10" data-width=10 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_HoldingPage.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="11" data-width=5 data-top=-1 data-left=1 data-layer=1> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Scanimation Jello" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Jello-50x27.png" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Jello.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Jello-300x163.png 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Jello-600x327.png 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Jello.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="12" data-width=5 data-top=-4 data-left=6 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Invite.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="13" data-width=4 data-top=-4 data-left=1 data-layer=1> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Business Cards" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_BusinessCards-50x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_BusinessCards.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_BusinessCards-300x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_BusinessCards-600x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_BusinessCards.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="14" data-width=4 data-top=-3 data-left=6 data-layer=1> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Scanimation Wow" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Wow-50x44.png" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Wow.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Wow-300x263.png 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Wow-600x526.png 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Scanimation_Wow.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="15" data-top=-2 data-layer=1> <div class="parallax-item"> <p><p>The scanimation technique extends to digital assets including website and Instagram content. We also produced two large scale wooden art pieces for the bar in which graphic lines form giant hidden images or messages—only revealed when viewed from a distance.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="16" data-width=8 data-top=-1 data-left=2 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Instagram.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="17" data-width=8 data-top=-1 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Wooden Artworks" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtworks-50x23.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtworks-2000x938.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtworks-300x141.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtworks-600x281.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtworks-2000x938.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="18" data-width=7 data-top=-1 data-left=1 data-layer=1> <div class="parallax-item"> <div class="image-container"> <img alt="Silver Lyan — Wooden Artwork" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtwork-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtwork.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtwork-300x170.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtwork-600x341.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_WoodenArtwork.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="19" data-width=4 data-top=-4 data-left=7 data-layer=1> <div class="parallax-item"> <div class="image-container"> <img alt="Insta_LowRes" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/09/Insta_LowRes-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/09/Insta_LowRes.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/09/Insta_LowRes-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/09/Insta_LowRes-600x339.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/09/Insta_LowRes.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="20" data-width=8 data-top=-1 data-left=2 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/09/SilverLyan_Intro.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> </div> </div> <div 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