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href="https://rainmaker.fm/author/pamelawilson/" title="Posts by Pamela Wilson"> <img alt='' src='https://secure.gravatar.com/avatar/bac5c1b566f017ed7d30046ac6ba4468?s=44&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bac5c1b566f017ed7d30046ac6ba4468?s=88&d=mm&r=g 2x' class='avatar avatar-44 photo' height='44' width='44' decoding='async'/> </a>  <a class="entry-byline-author" href="https://rainmaker.fm/author/pamelawilson/"> Pamela Wilson </a> <span class="entry-byline-on">on</span> <span class="entry-byline-date">August 30, 2016</span> </p> </header> <div class="featured-image"> <img width="1200" height="627" src="https://rainmaker.fm/wp-content/uploads/2016/08/zerotobook-022-1200x627.jpg" class="attachment-genesis-block-theme-featured-image size-genesis-block-theme-featured-image wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://rainmaker.fm/wp-content/uploads/2016/08/zerotobook-022-1200x627.jpg 1200w, https://rainmaker.fm/wp-content/uploads/2016/08/zerotobook-022-300x157.jpg 300w, https://rainmaker.fm/wp-content/uploads/2016/08/zerotobook-022-1024x535.jpg 1024w, https://rainmaker.fm/wp-content/uploads/2016/08/zerotobook-022-768x401.jpg 768w, https://rainmaker.fm/wp-content/uploads/2016/08/zerotobook-022-1400x732.jpg 1400w, https://rainmaker.fm/wp-content/uploads/2016/08/zerotobook-022.jpg 1500w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="entry-content"> <div style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless="" src="https://player.captivate.fm/episode/ab7b1ed6-0804-4cd9-b041-f88696bedd5d"></iframe></div> <p class="intro">Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell.</p> <p><span id="more-162512"></span>Launching a book happens in three stages: pre-launch; launch; and post-launch.</p> <p>All three stages have an effect on the long-term sales success of your book. In this episode, Pamela and Jeff talk about best practices for each stage and how to position your book to maximize sales on launch and in the future.</p> <p>One thing that helps? Getting a few well-known people to endorse your book <em>before</em> it launches.</p> <p><strong>In this episode Jeff Goins and Pamela Wilson discuss:</strong></p> <ul> <li>What “sticky statements” are, and why you need them in each chapter of your book</li> <li>The three-part approach to book launches and how to optimize each stage</li> <li>One surprising fact about book endorsements (that left Pamela speechless)</li> <li>An innovative approach to beefing up opening week sales</li> </ul> <h3>The Show Notes</h3> <ul> <li>Join <a href="http://www.bigbrandsystem.com/book-factory-join/" target="_blank" rel="noopener">The Book Factory</a> to read Pamela鈥檚 book before it鈥檚 published</li> <li>Jeff’s book <a href="http://goinswriter.com/inbetween/" target="_blank" rel="noopener"><em>The In-Between: Embracing the Tension Between Now and the New Big Thing</em></a></li> <li><a href="http://www.sethgodin.com/sg/" target="_blank" rel="noopener">Seth Godin’s site</a></li> <li>Information about writing <a href="http://lysaterkeurst.com/2011/08/sticky-messages/" target="_blank" rel="noopener">sticky messages</a></li> <li><a href="https://proseminarcrossnationalstudies.files.wordpress.com/2009/11/thatsinteresting_1971.pdf" target="_blank" rel="noopener">That’s Interesting!</a></li> <li><a href="https://www.amazon.com/Michael-S.-Hyatt/e/B001HOEX92" target="_blank" rel="noopener">Michael Hyatt’s author page</a></li> <li><a href="http://further.net/brian-clark/" target="_blank" rel="noopener">Brian Clark’s Further.net site</a></li> <li><a href="https://www.amazon.com/Three-Dog-Life-Abigail-Thomas/dp/0156033232" target="_blank" rel="noopener"><em>A Three Dog Life</em></a></li> <li>Jon Acuff’s <a href="https://www.amazon.com/Do-Over-Rescue-Monday-Reinvent/dp/B00VQRL096" target="_blank" rel="noopener"><em>Do Over</em></a></li> <li>Leave a rating for Zero to Book:<a href="https://itunes.apple.com/us/podcast/zero-to-book/id1075960424?mt=2" target="_blank" rel="noopener"> Zero to Book on iTunes</a></li> </ul> <ul class="meta-list"> </ul> <nav class="navigation post-navigation" aria-label="Posts"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="https://rainmaker.fm/audio/elsewhere/everyday-innovator/" rel="prev"><span class="meta-nav-text meta-title">Previous:</span> <span class="screen-reader-text">Previous post:</span> <span class="post-title">Jerod Morris on The Everyday Innovator</span></a></div><div class="nav-next"><a href="https://rainmaker.fm/audio/youpreneur/content-archive/" rel="next"><span class="meta-nav-text meta-title">Next:</span> <span class="screen-reader-text">Next post:</span> <span class="post-title">How to Breathe New Life into Your Online Content Archive</span></a></div></div> </nav> </div> </div> </article> </main> </div> </div> </div> <footer id="colophon" class="site-footer"> <div class="container"> <div class="footer-bottom"> <div class="footer-tagline"> <div class="site-info"> COPYRIGHT 漏 2024 RAINMAKER DIGITAL, LLC. </div> </div> <nav class="footer-navigation" aria-label="Footer Menu"> <div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-163235" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-163235"><a rel="privacy-policy" href="https://rainmaker.fm/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-163068" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-163068"><a href="https://rainmaker.fm/terms-of-service/">Terms of Service</a></li> <li id="menu-item-163069" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-163069"><a href="https://rainmaker.fm/contact/">Contact RAINMAKER.FM</a></li> </ul></div> </nav> </div> </div> </footer> <script type="text/javascript"> function genesisBlocksShare( url, title, w, h ){ var left = ( window.innerWidth / 2 )-( w / 2 ); var top = ( window.innerHeight / 2 )-( h / 2 ); return window.open(url, title, 'toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, width=600, height=600, top='+top+', left='+left); } </script> <script src="https://rainmaker.fm/wp-content/plugins/genesis-blocks/dist/assets/js/dismiss.js?ver=1681321993" id="genesis-blocks-dismiss-js-js"></script> <script id="genesis-block-theme-js-js-extra"> var genesis_block_theme_js_vars = {"ajaxurl":"https:\/\/rainmaker.fm\/wp-admin\/admin-ajax.php"}; </script> <script src="https://rainmaker.fm/wp-content/themes/genesis-block-theme/js/genesis-block-theme.js?ver=1.0.0" id="genesis-block-theme-js-js"></script> </body> </html>