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id='inner_content-16-14' class='ct-inner-content'><section id="section-3-290" class=" ct-section sgpost_sec mid_container sgcase_outer" ><div class="ct-section-inner-wrap"><div id="code_block-4-290" class="ct-code-block meta_post" ><ul> <li class="auther_meta"> <div><img src="https://secure.gravatar.com/avatar/1ac38f532f0232254666063d1e92d039?s=96&d=mm&r=g"/> <span>Aaronknight</span> </div> </li> </ul></div><h1 id="headline-67-18417" class="ct-headline">Kk&o agency Case study</h1><div id="new_columns-8-290" class="ct-new-columns" ><div id="div_block-9-290" class="ct-div-block sgcase_lt" ><div id="code_block-13-290" class="ct-code-block share_box" ><div class="shricons"> <strong>Share</strong> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://aaronknight.com.au/marketing/seo/case-studies/kko-agency-case-study/">Facebook</a> <a 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You%27ve found your guy%21 Visit www%2Eaaronknight%2Ecom%2Eau" onClick="return popup(this, 'posts')" data-url="https://aaronknight.com.au/marketing/seo/case-studies/kko-agency-case-study/" target="_blank">LinkedIn</a> <a target="_blank" href="https://twitter.com/intent/tweet?ref_src=twsrc%5Etfw&text=Are you looking for a freelancer with an eye for design and a seriously good background in online marketing? You%27ve found your guy%21 Visit www%2Eaaronknight%2Ecom%2Eau">Twitter </a> </div></div></div><div id="div_block-10-290" class="ct-div-block sgcase_rt" ><div id="new_columns-17-52" class="ct-new-columns casresult_row" ><div id="div_block-18-52" class="ct-div-block" ><img id="image-19-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/keyword_icon.svg" class="ct-image" srcset="" sizes="(max-width: 59px) 100vw, 59px" width="59"height="60"/><h3 id="headline-20-52" class="ct-headline">#1<br></h3><div id="text_block-21-52" class="ct-text-block" >Four 1st Page Rankings<br></div></div><div id="div_block-22-52" class="ct-div-block" ><img id="image-23-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/keyword_icon2.svg" class="ct-image" srcset="" sizes="(max-width: 60px) 100vw, 60px" width="60"height="60"/><h3 id="headline-24-52" class="ct-headline">59%<br></h3><div id="text_block-25-52" class="ct-text-block" >Increased Organic Search Visitors by 59%<br></div></div><div id="div_block-26-52" class="ct-div-block" ><img id="image-27-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/keyword_icon3.svg" class="ct-image" srcset="" sizes="(max-width: 60px) 100vw, 60px" width="60"height="44"/><h3 id="headline-28-52" class="ct-headline">213<br></h3><div id="text_block-29-52" class="ct-text-block" >213 New Keywords<br></div></div></div><img id="image-31-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/04/agency_search.png" class="ct-image frame_img" srcset="https://aaronknight.com.au/wp-content/uploads/2023/04/agency_search.png 1004w, https://aaronknight.com.au/wp-content/uploads/2023/04/agency_search-300x186.png 300w, https://aaronknight.com.au/wp-content/uploads/2023/04/agency_search-768x475.png 768w" sizes="(max-width: 1004px) 100vw, 1004px" width="1004"height="621"/><div id="_rich_text-32-52" class="oxy-rich-text" ><h3>Overview</h3><p>KK&O is an agency specialising in PR, Content Marketing & Branding for medium to large & enterprise businesses around Australia.</p><p>The agency has been operating for less than 12 months and had a squarespace website launched which acted as an online business card and recent project portfolio for potential clients to reference. The website was built without SEO in mind and no real effort to date had been invested in online marketing.</p><p>KK&O were looking to drive more traffic for ‘PR Agency’ related search queries in order to generate more leads for this service.</p><p>This case study outlines the requirements of the client and the strategies used to obtain page 1 rankings and increase traffic by 68% within 30 days.</p></div><img id="image-33-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/img2.jpg" class="ct-image" srcset="https://aaronknight.com.au/wp-content/uploads/2023/02/img2.jpg 751w, https://aaronknight.com.au/wp-content/uploads/2023/02/img2-300x201.jpg 300w" sizes="(max-width: 751px) 100vw, 751px" width="751"height="503"/><div id="_rich_text-34-52" class="oxy-rich-text" ><h3>What They Needed</h3><p>As the website and the business itself were fairly new, the clients online persona and traffic to the website were fairly limited. Despite this, KK&O were looking to achieve any quick wins where possible and increase visibility in the search engines in order to generate more leads.</p><p>The content on the website itself was also fairly limited. Most of what was displayed related to recent projects or the team, with very little describing their service offering.</p></div><img id="image-35-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/img3.jpg" class="ct-image" srcset="https://aaronknight.com.au/wp-content/uploads/2023/02/img3.jpg 748w, https://aaronknight.com.au/wp-content/uploads/2023/02/img3-300x202.jpg 300w" sizes="(max-width: 748px) 100vw, 748px" width="748"height="503"/><div id="_rich_text-36-52" class="oxy-rich-text" ><h3>Strategy</h3><p>After performing a full website and analytics audit i’d established that the traffic loss was due to a change in URL structure from the previous<br />site…The developer had not setup redirects to the new pages causing a huge lift in 404 errors for organic traffic users, we set to work creating a<br />map of the old URL’s and put redirects in place to point to the new pages.</p><p>Due to the age of the business and website it had accumulated a solid amount of authority. The majority of work required would be leveraging<br />this authority and powering up the websites internal pages with on page optimisation techniques and improved site architecture.</p><div class="cs_str"><p>Using the data found in Google’s webmaster tools I was able to find keywords the site was already indexed for. After running the data through a range of SEO tools I was able to isolate which of these had the most potential in terms of search volume, competition and conversion rate and could be considered a quick win to increase traffic with a few tweaks. Most of these keywords were at the product level which generally show a better rate of conversion and will directly help improve revenue over time.</p><p>The next step was to perform research on brand related keywords that we could use whilst creating new content for product brand pages on the website. During the first 2 months I had focused on 3-4 brands that had shown excellent conversion rates for organic traffic in Google Analytics with the main focus being the new brand. Once the brand pages were updated with the improved content it was a matter of improving the site architecture and interlinking brand & product pages to help link juice flow down from the homepage to the product level.</p></div></div><img id="image-37-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/04/agency_search_img1.jpg" class="ct-image" srcset="https://aaronknight.com.au/wp-content/uploads/2023/04/agency_search_img1.jpg 754w, https://aaronknight.com.au/wp-content/uploads/2023/04/agency_search_img1-300x239.jpg 300w" sizes="(max-width: 754px) 100vw, 754px" width="754"height="600"/><div id="_rich_text-58-18417" class="oxy-rich-text" ><h3>Audit</h3><div class="cs_audit_sec"><div class="container"><div class="csaudit_box"><p>After performing a full website and analytics audit i’d established that the website was in need a ground up campaign which consists of technical optimisation (speed, sitemap, error fixing) as well as on page optimisation (content, keywords, schema & meta) amongst other things.</p></div></div></div></div><img id="image-60-18417" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/04/seo_cse_tool2.jpg" class="ct-image" srcset="https://aaronknight.com.au/wp-content/uploads/2023/04/seo_cse_tool2.jpg 556w, https://aaronknight.com.au/wp-content/uploads/2023/04/seo_cse_tool2-300x293.jpg 300w" sizes="(max-width: 556px) 100vw, 556px" width="556"height="543"/><div id="_rich_text-62-18417" class="oxy-rich-text" ><h3>Links</h3><div class="cs_audit_sec"><div class="container"><div class="csaudit_box"><p>Due to the young age of the website it had very little domain authority so the immediate task was to establish exactly how many links were required in order to achieve a top 3 position for their primary keyword “pr agency gold coast”.</p><p>I did this by performing a link gap analysis, comparing the client site with the top 3 competitors for the primary keyword. We established that the site required roughly 14 new links of various grades to help match the average link profile of the competitors.</p><p>As this campaign had a low budget we established a plan to build out these links over a 6 month period.</p></div></div></div></div><img id="image-57-18417" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/04/keyword_img.jpg" class="ct-image" srcset="https://aaronknight.com.au/wp-content/uploads/2023/04/keyword_img.jpg 754w, https://aaronknight.com.au/wp-content/uploads/2023/04/keyword_img-300x239.jpg 300w" sizes="(max-width: 754px) 100vw, 754px" width="754"height="600"/><div id="_rich_text-65-18417" class="oxy-rich-text" ><h3>Keywords & Content</h3><div class="cs_audit_sec"><div class="container"><div class="csaudit_box"><p>Using public data available from Ahrefs.com, I researched new secondary keywords and filtered those down to the one’s which had the most potential in terms of search volume & competition, and could be considered a quick win to increase traffic with a few tweaks.</p><p>Most of these keywords included the word ‘agency’ which generally would show a better rate of conversion and would increase the likeliness of receiving a lead.</p><p>The next step was to build out content for each of the new service pages targeting public relations, brand & content in order to improve relevancy and indexing for new keywords which we would target down the track. The client assisted with writing the majority of the content which would be optimised in the coming months.</p></div></div></div></div><img id="image-64-18417" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/04/kko_cs_results2.jpg" class="ct-image" srcset="https://aaronknight.com.au/wp-content/uploads/2023/04/kko_cs_results2.jpg 842w, https://aaronknight.com.au/wp-content/uploads/2023/04/kko_cs_results2-300x248.jpg 300w, https://aaronknight.com.au/wp-content/uploads/2023/04/kko_cs_results2-768x634.jpg 768w" sizes="(max-width: 842px) 100vw, 842px" width="842"height="695"/><div id="_rich_text-38-52" class="oxy-rich-text" ><h3>The Result</h3><p>After 28 Days of running the campaign, we achieved the outcomes below.</p></div><div id="new_columns-39-52" class="ct-new-columns casresult_row" ><div id="div_block-40-52" class="ct-div-block" ><img id="image-41-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/keyword_icon.svg" class="ct-image" srcset="" sizes="(max-width: 59px) 100vw, 59px" width="59"height="60"/><h3 id="headline-42-52" class="ct-headline">#1<br></h3><div id="text_block-43-52" class="ct-text-block" >Four 1st Page Rankings<br></div></div><div id="div_block-44-52" class="ct-div-block" ><img id="image-45-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/keyword_icon2.svg" class="ct-image" srcset="" sizes="(max-width: 60px) 100vw, 60px" width="60"height="60"/><h3 id="headline-46-52" class="ct-headline">59%<br></h3><div id="text_block-47-52" class="ct-text-block" >Increased Organic Search Visitors by 59%<br></div></div><div id="div_block-48-52" class="ct-div-block" ><img id="image-49-52" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/keyword_icon3.svg" class="ct-image" srcset="" sizes="(max-width: 60px) 100vw, 60px" width="60"height="44"/><h3 id="headline-50-52" class="ct-headline">213<br></h3><div id="text_block-51-52" class="ct-text-block" >213 New Keywords<br></div></div></div></div></div></div></section><section id="section-78-11" class=" ct-section con_sec" ><div class="ct-section-inner-wrap"><div id="new_columns-158-25" class="ct-new-columns" ><div id="div_block-159-25" class="ct-div-block concol1" ><h3 id="headline-163-25" class="ct-headline ">Contact us</h3><div id="_rich_text-165-25" class="oxy-rich-text " ><h2>Get In Touch<br /><a href="/cdn-cgi/l/email-protection#452820052424372a2b2e2b2c222d316b262a286b2430"><span class="__cf_email__" data-cfemail="412c24012020332e2f2a2f282629356f222e2c6f2034">[email protected]</span></a></h2></div><a id="link_text-166-25" class="ct-link-text " href="tel:0283173526" target="_self" >02 8317 3526<br></a><div id="text_block-167-25" class="ct-text-block " >Dover Heights, NSW 2030</div></div><div id="div_block-160-25" class="ct-div-block concol2" ><div id="shortcode-162-25" class="ct-shortcode " > <div class="wpcf7 no-js" id="wpcf7-f203-o1" lang="en-US" dir="ltr" data-wpcf7-id="203"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/marketing/seo/case-studies/kko-agency-case-study/#wpcf7-f203-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="203" /> <input type="hidden" name="_wpcf7_version" value="6.0" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f203-o1" /> <input type="hidden" name="_wpcf7_container_post" value="0" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> </div> <ul> <li> <p><span class="wpcf7-form-control-wrap" data-name="yname-field"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Your Name" value="" type="text" name="yname-field" /></span> </p> </li> <li> <p><span class="wpcf7-form-control-wrap" data-name="email-field"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email Address" value="" type="email" name="email-field" /></span> </p> </li> <li> <p><span class="wpcf7-form-control-wrap" data-name="pnumber-field"><input class="wpcf7-form-control wpcf7-number wpcf7-validates-as-required wpcf7-validates-as-number" aria-required="true" aria-invalid="false" placeholder="Phone Number" value="" type="number" name="pnumber-field" /></span> </p> </li> <li> <p><span class="wpcf7-form-control-wrap" data-name="service-field"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Service required" value="" type="text" name="service-field" /></span> </p> </li> <li> <p><span class="wpcf7-form-control-wrap" data-name="tellproject-field"><textarea cols="40" rows="10" maxlength="2000" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Tell Me About Your Project" name="tellproject-field"></textarea></span> </p> </li> <li> <p><input class="wpcf7-form-control wpcf7-submit has-spinner" type="submit" value="SUBMIT NOW" /> </p> </li> </ul><input type="hidden" id="ct_checkjs_cf7_e2a2dcc36a08a345332c751b2f2e476c" name="ct_checkjs_cf7" value="0" /><script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script >setTimeout(function(){var ct_input_name = "ct_checkjs_cf7_e2a2dcc36a08a345332c751b2f2e476c";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, 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src="https://aaronknight.com.au/wp-content/uploads/2023/02/mackaygoodwin-logo-2.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" /> </li> <li> <img width="119" height="95" src="https://aaronknight.com.au/wp-content/uploads/2023/02/arinex_log-1.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" /> </li> <li> <img width="223" height="27" src="https://aaronknight.com.au/wp-content/uploads/2023/02/stackersaustralia_logo.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" /> </li> <li> <img width="174" height="38" src="https://aaronknight.com.au/wp-content/uploads/2023/02/simply_logo.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" /> </li> <li> <img width="302" height="100" src="https://aaronknight.com.au/wp-content/uploads/2022/10/macquarie-logo.jpg" class="attachment-full size-full" alt="" decoding="async" loading="lazy" srcset="https://aaronknight.com.au/wp-content/uploads/2022/10/macquarie-logo.jpg 302w, https://aaronknight.com.au/wp-content/uploads/2022/10/macquarie-logo-300x99.jpg 300w" sizes="auto, (max-width: 302px) 100vw, 302px" /> </li> <li> <img width="71" height="76" src="https://aaronknight.com.au/wp-content/uploads/2022/10/nsw-government-logo.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" /> </li> <li> <img width="1000" height="323" src="https://aaronknight.com.au/wp-content/uploads/2022/10/amp-logo.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" srcset="https://aaronknight.com.au/wp-content/uploads/2022/10/amp-logo.png 1000w, https://aaronknight.com.au/wp-content/uploads/2022/10/amp-logo-300x97.png 300w, https://aaronknight.com.au/wp-content/uploads/2022/10/amp-logo-768x248.png 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /> </li> <li> <img width="612" height="41" src="https://aaronknight.com.au/wp-content/uploads/2022/10/jsw-logo-1.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" srcset="https://aaronknight.com.au/wp-content/uploads/2022/10/jsw-logo-1.png 612w, https://aaronknight.com.au/wp-content/uploads/2022/10/jsw-logo-1-300x20.png 300w" sizes="auto, (max-width: 612px) 100vw, 612px" /> </li> <li> <img width="188" height="60" src="https://aaronknight.com.au/wp-content/uploads/2022/10/nookie-logo.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" /> </li> <li> <img width="500" height="192" src="https://aaronknight.com.au/wp-content/uploads/2022/10/rumer-logo.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" srcset="https://aaronknight.com.au/wp-content/uploads/2022/10/rumer-logo.png 500w, https://aaronknight.com.au/wp-content/uploads/2022/10/rumer-logo-300x115.png 300w" sizes="auto, (max-width: 500px) 100vw, 500px" /> </li> </ul> </div></div></section><section 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class="ct-text-block" >Stay in the know</div><div id="shortcode-32-14" class="ct-shortcode" > <div class="wpcf7 no-js" id="wpcf7-f5-o2" lang="en-US" dir="ltr" data-wpcf7-id="5"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/marketing/seo/case-studies/kko-agency-case-study/#wpcf7-f5-o2" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="5" /> <input type="hidden" name="_wpcf7_version" value="6.0" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f5-o2" /> <input type="hidden" name="_wpcf7_container_post" value="0" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> </div> <div class="ns_frm"> <div class="nsfrm_lt"> <p><span class="wpcf7-form-control-wrap" data-name="your-email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Your email" value="" type="email" name="your-email" /></span> </p> </div> <div class="nsfrm_rt"> <p><input class="wpcf7-form-control wpcf7-submit has-spinner" type="submit" value="Submit" /> </p> </div> </div><input type="hidden" id="ct_checkjs_cf7_2dea61eed4bceec564a00115c4d21334" name="ct_checkjs_cf7" value="0" /><script >setTimeout(function(){var ct_input_name = "ct_checkjs_cf7_2dea61eed4bceec564a00115c4d21334";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '6ea3c1da02427c7b4fe55ebddccf2bb15078a194c34dcd1f3f3d5b677a00ee97');}}, 1000);</script><label class="apbct_special_field" id="apbct_label_id96383" 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class="ct-new-columns" ><div id="div_block-45-14" class="ct-div-block" ><div id="_rich_text-48-14" class="oxy-rich-text" ><p><strong>© 2024 by Aaron Knight.</strong> All rights reserved.</p></div></div><div id="div_block-44-14" class="ct-div-block" ><div id="widget-46-14" class="ct-widget" ><div class="widget widget_nav_menu"><div class="menu-copyright-menu-container"><ul id="menu-copyright-menu" class="menu"><li id="menu-item-102" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-102"><a href="https://aaronknight.com.au/terms-conditions/">T & C</a></li> <li id="menu-item-103" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-103"><a href="https://aaronknight.com.au/privacy-policy/">Privacy Policy</a></li> </ul></div></div></div><img id="image-49-14" alt="" src="https://aaronknight.com.au/wp-content/uploads/2023/02/google_partner_img.png" class="ct-image g_partner" srcset="" sizes="(max-width: 78px) 100vw, 78px" 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