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Zeta Global | AirMedCare Network Wins 2021 Best Transportation Website Internet Advertising Award for AMCN Website Redesign
<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Zeta Global | AirMedCare Network Wins 2021 Best Transportation Website Internet Advertising Award for AMCN Website Redesign</title> <meta name="description" content="Zeta Global | AirMedCare Network has won the Best Transportation Website for AMCN Website Redesign in the 2021 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, Zeta Global | AirMedCare Network, AMCN Website Redesign, Zeta Global, web marketing association, Best Transportation Website, Transportation awards, Industry recognition, Best Transportation awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script> <!----- HEADER START---> <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header> <!----- HEADER END---> <!----- CONTENT ---> <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content"> <!-- start new look stuff --> <h2>The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('AMCN_Website_Redesign.jpg?7110')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"> <img src="https://www.iacaward.org/iac/images/userimages/155891nomlogopic.jpg?7110" alt="" align="right"/> <h1 class="winner"><strong>ZETA GLOBAL | AIRMEDCARE NETWORK</strong></h1><br /> <a href="http://zetaimpactcreative.com/work/amcn-website-redesign/"><h1 class="winner">AMCN WEBSITE REDESIGN</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=18062" data-title="Zeta Global | AirMedCare Network Wins 2021 Best Transportation Website Internet Advertising Award for AMCN Website Redesign"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a> <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a> <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a> <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className="active"; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showabout() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'block'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className="active"; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showcredits() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'block'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className="active"; document.getElementById('agencya').className=""; } function showagency() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'block'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className="active"; } </script> <div id="horizonallinenavT"> </div> <nav id="navabout" style="margin-left:20px;"> <ul class="block"> <li> <a href="javascript:showaward();" class="active" id="awarda">AWARD</a> </li> <li> <a href="javascript:showabout();" id="abouta">ABOUT</a> </li> <li> <a href="javascript:showcredits();" id="creditsa">CREDITS</a> </li> <li> <a href="javascript:showagency();" id="agencya">AGENCY</a> </li> </ul> </nav> <p> </p> <div style="margin-left:0px;"> <div id="award" style="dislay:block;"> <h1 class="winner">Best Transportation Website</h1> <div id="divider"> </div> <div id="slide3trophy"> </div> </div> <div id="about" style="dislay:none;"> <p> AMCN website redesign brings conversions home <br>The AMCN site takes full flight<br><br>THE TARGET<br> Primary audience includes existing AirMedCare Network (AMCN) members as well as prospects looking for more information. Some will be coming from specific promotions or focused ads. Secondary audience includes urgent care and career-focused medical professionals.<br> <br> THE CHALLENGE<br> As AMCN evolved, their website fell behind in addressing the needs of the business. The site looked and felt dated, wasn鈥檛 mobile-friendly, and didn鈥檛 position the brand well. The content was crammed into too-few pages and was poorly optimized for SEO. The messaging was unclear on what memberships offered, how the memberships worked, and which locations were covered. There was a lack of a cohesive experience for people coming to the site from marketing promotions, and the design was inconsistent between page sections.<br> <br> Overall, the site lacked all the foundational elements including functionality, usability, SEO, and updated products/services information necessary to drive conversions of new memberships and renewals. <br> <br> THE ANSWER<br> Redesign the entire AirMedCare Network site to increase traffic and drive conversions.<br><br>(See landing page for full entry)</p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left">Executive Creative Director:</td> <td align="left">Kris Geist</td> </tr> <tr> <td align="left">Global Creative Director:</td> <td align="left">Christine Cucuzza</td> </tr> <tr> <td align="left">Associate Creative Director:</td> <td align="left">Nicole Stevens</td> </tr> <tr> <td align="left">Senior Copywriter :</td> <td align="left">Mike Wilson</td> </tr> <tr> <td align="left">Senior Copywriter :</td> <td align="left">Colleen Zajac</td> </tr> <tr> <td align="left">Junior Art Director:</td> <td align="left">Maggie Goodner</td> </tr> <tr> <td align="left">Junior Art Director:</td> <td align="left">Andr茅a Forsythe</td> </tr> <tr> <td align="left">UX Designer:</td> <td align="left">Doug Rockhill</td> </tr> <tr> <td align="left">Traffic Manager:</td> <td align="left">Danielle Mishkit</td> </tr> <tr> <td align="left">Account Director:</td> <td align="left">Trela Williams</td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>ZETA GLOBAL</b></p> <p><strong>Location:</strong> United States</p> <p><b>About the Agency:</b></p> <p class="margin-bottom">We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. 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