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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return getCurrentPagePath !== null && getCurrentPagePath.length === 2 ? getCurrentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = null; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. 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