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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/id/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/id/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/id/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/social-media-marketing-strategy"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/id/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/id/blog/marketing-campaign-influencer"/><meta itemProp="dateModified" content="2024-02-23T21:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/id/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/id/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">6 Steps To Launching Your Influencer Marketing Campaign</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Learn how to start your own influencer marketing campaigns and adjust your strategy based on your goals.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/id/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>23 Feb 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/influencer_20marketing_20campaigns_773a752c-46c4-4557-a4b9-87c297720029.png?v=1729112549&originalWidth=1848&originalHeight=782" alt="A shiny white megapohone on a purple background." loading="eager" decoding="async" width="1848" height="782" 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md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What are influencer marketing campaigns?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Types of influencer marketing campaigns</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">How to run a successful influencer marketing campaign</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Influencer marketing campaigns FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-ID&signup_page=https%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Fmarketing-campaign-influencer&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] 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article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Influencer marketing strategies are popular with businesses and marketing teams, with <a href="https://www.insiderintelligence.com/content/5-charts-showing-creator-economy-s-recent-evolution" target="_blank" rel="nofollow noopener noreferrer">more than 82% of marketers</a> expected to employ influencer marketing tactics in 2024. And in comparison to ad spending on social media, research indicates spending on influencer marketing is growing faster.</p> <p>With such high hopes pinned on influencer strategies, you need to be able to identify the elements of a successful influencer marketing campaign. Here’s an overview of popular campaign types and influencer marketing campaign examples to inspire your own brand.</p> <h2 id="1">What are influencer marketing campaigns?</h2> <p>An <a href="/id/blog/influencer-marketing" target="_blank">influencer marketing campaign</a> is a digital marketing tactic where a brand partners with an individual creator or influencer, often on social media platforms. Brands pay influencers to execute a set of marketing activities designed to promote the brand and/or its products to a <a href="/id/blog/target-audience" target="_blank">target audience</a>.</p><div id="text-cta" class="hidden lg:block"></div> <p>Common influencer tactics include recommending or reviewing products, creating and publishing product-focused social posts, and mentioning or tagging brands in social media channels.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/qLsiF8qep9s?si=eMOAkQe23v0dU4X2" class="absolute inset-0 w-full h-full"></div></div> <h2 id="2">Types of influencer marketing campaigns</h2> <ul> <li><a href="#11">Sponsored posts</a></li> <li><a href="#22">Giveaways</a></li> <li><a href="#33">Affiliate campaigns</a></li> <li><a href="#44">Collaborations</a></li> <li><a href="#55">Brand ambassadorships</a></li> <li><a href="#66">Reviews</a></li> <li><a href="#77">Social media takeovers</a></li> </ul> <p>You can choose between different influencer marketing campaign types based on your goals, audience preferences, and budget. Here are seven examples of influencer marketing campaigns to inspire your next brand partnership:</p> <h3 id="11">Sponsored posts</h3> <p><a href="/id/blog/sponsored-content" target="_blank">Sponsored content</a> is a popular influencer marketing tactic where you pay a creator to make <a href="/id/blog/how-to-create-content-for-social-media" target="_blank">social media posts</a> featuring your brand or products. The creator publishes sponsored posts to their social media accounts with some indication that the posts are sponsored, such as including the hashtag, “#ad,” or making the sponsorship explicit in the caption copy. (The Federal Trade Commission requires that creators disclose paid partnerships.)</p> <p>For example, an organic dog food company might pay a pet influencer for a series of posts highlighting the nutritional value of its products.</p> <h3 id="22">Giveaways</h3> <p>Use contests and giveaways to create hype, increase engagement, and encourage followers to create <a href="/id/blog/user-generated-content" target="_blank">user-generated content</a>. Partnering with an influencer can help you promote giveaways to audience segments in which the influencer has authority.</p> <p>For example, an electrolyte drink company might partner with fashion and travel influencersto boost brand awareness with a diverse audience of people with busy lifestyles. As part of the drink campaign, the influencers could encourage followers to enter a raffle for a lifetime supply of electrolyte drinks. Those who enter the giveaway provide information that the company can use for future campaigns.</p> <h3 id="33">Affiliate campaigns</h3> <p>Affiliate influencer campaigns encourage influencers to promote your brand’s products or services in exchange for a commission earned on sales resulting from the influencer’s recommendations. These campaigns typically engage multiple influencers and require minimal upfront investment on your part.</p> <p>For example, a company might launch an <a href="/id/blog/affiliate-marketing" target="_blank">affiliate marketing</a> beauty campaign by inviting 20 beauty industry influencers to share unique affiliate links and offer customers discounts on newly launched cosmetic products.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Find influencers to drive sales with Shopify Collabs</p> <p>Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.</p> <a href="/collabs/find-influencers?itcat=coreblog&itterm=shopify-collabs-merchant-cta" class="marketing-button marketing-button--small" target="_blank">Discover Shopify Collabs</a> </div> <h3 id="44">Collaborations</h3> <p>Collaborations involve a creative or product-related partnership between an influencer and your brand, using the influencer’s creativity to generate buzz and boost sales.</p> <p>For example, a fashion retailer might hire an Instagram-famous street artist to paint a mural on the side of its downtown store. Similarly, a cookware supplier might partner with a celebrity chef to design a line of specialty tools inspired by the chef’s favorite dishes and culinary philosophy.</p> <h3 id="55">Brand ambassadorships</h3> <p>Brand ambassadorships are ongoing partnerships between an influencer and a company. Brand ambassadors could post social media content featuring your brand, wear or use your brand’s products in public, attend industry or consumer-facing events on behalf of your company, or appear in your brand’s advertising and marketing materials.</p> <h3 id="66">Reviews</h3> <p>You can also pay influencers to write <a href="/id/retail/how-to-encourage-customer-reviews-and-why-you-should" target="_blank">product reviews</a>—although this typically doesn’t guarantee favorable coverage. Many paid reviews also contain disclaimers, letting the influencer’s audience know that they were compensated for the post. Reviews straddle the line between sponsored content, which are heavily influenced by brands, and collaborations, which contain more creative input.</p> <p>For example, a dried pasta company could pay an amateur chef with a YouTube following to make a video in which they try all of the brand’s pasta types and rank them.</p> <h3 id="77">Social media takeovers</h3> <p>Social media takeovers are exactly what they sound like: You pay an influencer to post in their own voice from your brand’s official profiles over an established period.</p> <p>An athleisure company, for example, might have a fashion and travel influencer post to its Instagram account to document how its clothes hold up on an 18-hour international flight. </p> <h2 id="3">How to run a successful influencer marketing campaign</h2> <ol> <li><a href="#111">Set goals and budget</a></li> <li><a href="#222">Decide what type of influencer to hire</a></li> <li><a href="#333">Find the right influencers</a></li> <li><a href="#444">Approach influencers</a></li> <li><a href="#555">Clarify expectations</a></li> <li><a href="#666">Measure results</a></li> </ol> <p>Influencer marketing can be a cost-effective way to increase brand awareness and boost sales. Here’s how to plan and execute a great influencer marketing campaign in six steps:</p> <h3 id="111">1. Set goals and budget</h3> <p>Influencer marketing is a <a href="/id/blog/paid-media" target="_blank">paid strategy</a>, so start by figuring out how much money to devote to your campaign. Once you’ve identified available funds, set specific campaign goals that ladder up to your larger business and <a href="/id/blog/marketing-objectives" target="_blank">marketing objectives</a>.</p> <p>For example, if one of your larger marketing goals is to increase brand awareness, you might set a specific campaign goal of acquiring 500 new Instagram followers and <a href="/id/blog/social-media-engagement" target="_blank">increasing social media engagement</a> rates by 20%.</p> <h3 id="222">2. Decide what type of influencer to hire</h3> <p>Companies typically <a href="/enterprise/instagram-influencer-marketing-in-ecommerce" target="_blank">categorize influencers</a> by number of followers. Here’s a breakdown:</p> <ul> <li> <strong>Nano-influencers:</strong> 1,000 to 9,999</li> <li> <strong>Micro-influencers:</strong> 10,000 to 99,999</li> <li> <strong>Mid-tier influencers:</strong> 100,000 to 499,999</li> <li> <strong>Macro-influencers:</strong> 500,000 to 1 million</li> <li> <strong>Mega influencers:</strong> More than 1 million</li> </ul> <p>Use your budget and goals to help you select an influencer tier. The larger an influencer’s following is, the greater your potential reach—but the more that influencer is likely to charge. If your goal is total reach, you might choose to hire a mid-tier or macro-influencer, depending on what your budget can accommodate.</p> <p>Nano- and micro-influencers are likely to have authority within niche audience segments. They tend to be more affordable and also tend to have <a href="/id/blog/micro-influencer#:~:text=High%20engagement%20rates,decline%20as%20follower%20counts%20increase." target="_blank">more engaged audiences</a> than their more popular counterparts. You might select a micro- or nano-influencer partner if you’re running a campaign aimed at boosting your average engagement rates or reaching a specific audience.</p> <p>Opting for influencers with smaller followings for a lower overall cost also leaves room in your budget to run multiple campaigns with different influencers.</p> <h3 id="333">3. Find the right influencers</h3> <p>Next, identify the best influencers for your campaign. Use the following strategies to find relevant influencers:</p> <ul> <li> <strong>Conduct in-platform research.</strong> Find social media influencers using the social media platforms you wish to market on. For example, a cycling apparel company might search for the hashtag “cycling” on Instagram to identify Instagram influencers in the cycling space. It might also identify posts that use branded cycling gear hashtags or brand mentions to find users already engaged in influencer marketing activities.</li> </ul> <ul> <li> <strong>Use a search engine.</strong> Using a search engine is an easy way to find key influencers in a particular niche—but remember, it’s likely to return influencers with larger followings. A stationary and paper goods provider, for example, might run search queries like “event planning influencers,” “lifestyle bloggers,” or “etiquette influencers.”</li> </ul> <ul> <li> <strong>Use an influencer marketing platform.</strong> Influencer marketing platforms like <a href="/collabs/find-brands" target="_blank">Shopify Collabs</a> are digital talent networks that can help you connect with creators. Many platforms, including Shopify Collabs, let you sort by influencer niche and size, view performance stats, and contact influencers within the platform.</li> </ul> <p>Once you’ve identified a few prospects, review the influencer’s campaigns to gauge post quality, get a sense of their style and voice, and evaluate follower demographics. The best influencer marketing campaigns leverage visually enticing creative content to share your brand values and build authority with your target audiences.</p> <h3 id="444">4. Approach influencers</h3> <p>Once you’ve identified the right prospects, invite influencers to partner with your brand. You can contact potential partners within an influencer marketing platform or by email or direct message. Include information about:</p> <ul> <li> <strong>Brand fit.</strong> Indicate why you think the influencer is a good fit for your brand.</li> </ul> <ul> <li> <strong>Your ask.</strong> Specify what you’d like the influencer to do, and include compensation details.</li> </ul> <ul> <li> <strong>Your goals.</strong> Include your campaign goals and associated metrics to help influencers determine whether a partnership fits. Experienced influencers may also recommend tactics based on their experience.</li> </ul> <ul> <li> <strong>Response deadline.</strong> Give the influencer a date by which you’d like to hear back.</li> </ul> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/PvJibnR7TN0?si=4E-zut8UhkMim1ex"></div></div> <h3 id="555">5. Clarify expectations</h3> <p>Once an influencer has agreed to participate in your campaign, develop a contract that clarifies expectations for both parties. Include the following information:</p> <ul> <li> <strong>Deliverables and influencer activities.</strong> Specify the actions the influencer will take and outline campaign deliverables. For example, you might specify that the influencer will create six Instagram posts featuring your products, post them to their account, and tag your company.</li> </ul> <ul> <li> <strong>Timeline.</strong> Include the contract start and end date and specify the period over which your partner will execute the agreed-upon activities.</li> </ul> <ul> <li> <strong>Compensation.</strong> Include information about how and when your company will compensate the influencer.</li> </ul> <ul> <li> <strong>Content usage.</strong> Specify who owns the rights to influencer content. If you plan to repost influencer content to your brand accounts, include that information here.</li> </ul> <ul> <li> <strong>Termination clauses.</strong> Influencers represent your brand, so include information about any conditions that might nullify the contract. This step is particularly important for brand ambassadorships and other long-term partnerships in which you’ll want to have a clear exit strategy in case the relationship goes south.</li> </ul> <h3 id="666">6. Measure results</h3> <p>Monitoring performance metrics can help you gauge your campaign’s success and learn what works for your brand. You can use findings from your latest influencer campaign to optimize future campaign strategy.</p> <p>If you’re planning a longer influencer partnership (like a brand ambassadorship), check in on performance mid-campaign and make adjustments based on what you find.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="4">Influencer marketing campaigns FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What makes for successful influencer marketing campaigns?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Successful campaigns pair brands with influencers who are popular with the brand’s target audiences, create high-quality content, and hold complementary values.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do I start an influencer marketing campaign?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>There are six steps to starting an influencer marketing campaign:</p> <p>1. Set goals and budget.</p> <p>2. Decide what type of influencer to hire.</p> <p>3. Find the right influencers.</p> <p>4. Approach influencers.</p> <p>5. Clarify expectations.</p> <p>6. Measure results.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is the difference between affiliate marketing and influencer marketing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Affiliate marketing is a specific type of influencer marketing in which a brand pays affiliates commissions for any sales attributable to affiliate activities.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span 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Campaign","publishedAt":"2024-02-23T21:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/influencer_20marketing_20campaigns_773a752c-46c4-4557-a4b9-87c297720029.png?v=1729112549","altText":"A shiny white megapohone on a purple background.","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003eInfluencer marketing strategies are popular with businesses and marketing teams, with \u003ca href=\"https://www.insiderintelligence.com/content/5-charts-showing-creator-economy-s-recent-evolution\" target=\"_blank\"\u003emore than 82% of marketers\u003c/a\u003e expected to employ influencer marketing tactics in 2024. And in comparison to ad spending on social media, research indicates spending on influencer marketing is growing faster.\u003c/p\u003e\n\u003cp\u003eWith such high hopes pinned on influencer strategies, you need to be able to identify the elements of a successful influencer marketing campaign. Here’s an overview of popular campaign types and influencer marketing campaign examples to inspire your own brand.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat are influencer marketing campaigns?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eTypes of influencer marketing campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to run a successful influencer marketing campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eInfluencer marketing campaigns FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat are influencer marketing campaigns?\u003c/h2\u003e\n\u003cp\u003eAn \u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003einfluencer marketing campaign\u003c/a\u003e is a digital marketing tactic where a brand partners with an individual creator or influencer, often on social media platforms. Brands pay influencers to execute a set of marketing activities designed to promote the brand and/or its products to a \u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eCommon influencer tactics include recommending or reviewing products, creating and publishing product-focused social posts, and mentioning or tagging brands in social media channels.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/qLsiF8qep9s?si=eMOAkQe23v0dU4X2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eTypes of influencer marketing campaigns\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eSponsored posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eGiveaways\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eAffiliate campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eCollaborations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eBrand ambassadorships\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003eReviews\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#77\"\u003eSocial media takeovers\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can choose between different influencer marketing campaign types based on your goals, audience preferences, and budget. Here are seven examples of influencer marketing campaigns to inspire your next brand partnership:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eSponsored posts\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/sponsored-content\" target=\"_blank\"\u003eSponsored content\u003c/a\u003e is a popular influencer marketing tactic where you pay a creator to make \u003ca href=\"/blog/how-to-create-content-for-social-media\" target=\"_blank\"\u003esocial media posts\u003c/a\u003e featuring your brand or products. The creator publishes sponsored posts to their social media accounts with some indication that the posts are sponsored, such as including the hashtag, “#ad,” or making the sponsorship explicit in the caption copy. (The Federal Trade Commission requires that creators disclose paid partnerships.)\u003c/p\u003e\n\u003cp\u003eFor example, an organic dog food company might pay a pet influencer for a series of posts highlighting the nutritional value of its products.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003eGiveaways\u003c/h3\u003e\n\u003cp\u003eUse contests and giveaways to create hype, increase engagement, and encourage followers to create \u003ca href=\"/blog/user-generated-content\" target=\"_blank\"\u003euser-generated content\u003c/a\u003e. Partnering with an influencer can help you promote giveaways to audience segments in which the influencer has authority.\u003c/p\u003e\n\u003cp\u003eFor example, an electrolyte drink company might partner with fashion and travel influencersto boost brand awareness with a diverse audience of people with busy lifestyles. As part of the drink campaign, the influencers could encourage followers to enter a raffle for a lifetime supply of electrolyte drinks. Those who enter the giveaway provide information that the company can use for future campaigns.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003eAffiliate campaigns\u003c/h3\u003e\n\u003cp\u003eAffiliate influencer campaigns encourage influencers to promote your brand’s products or services in exchange for a commission earned on sales resulting from the influencer’s recommendations. These campaigns typically engage multiple influencers and require minimal upfront investment on your part.\u003c/p\u003e\n\u003cp\u003eFor example, a company might launch an \u003ca href=\"/blog/affiliate-marketing\" target=\"_blank\"\u003eaffiliate marketing\u003c/a\u003e beauty campaign by inviting 20 beauty industry influencers to share unique affiliate links and offer customers discounts on newly launched cosmetic products.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"44\"\u003eCollaborations\u003c/h3\u003e\n\u003cp\u003eCollaborations involve a creative or product-related partnership between an influencer and your brand, using the influencer’s creativity to generate buzz and boost sales.\u003c/p\u003e\n\u003cp\u003eFor example, a fashion retailer might hire an Instagram-famous street artist to paint a mural on the side of its downtown store. Similarly, a cookware supplier might partner with a celebrity chef to design a line of specialty tools inspired by the chef’s favorite dishes and culinary philosophy.\u003c/p\u003e\n\u003ch3 id=\"55\"\u003eBrand ambassadorships\u003c/h3\u003e\n\u003cp\u003eBrand ambassadorships are ongoing partnerships between an influencer and a company. Brand ambassadors could post social media content featuring your brand, wear or use your brand’s products in public, attend industry or consumer-facing events on behalf of your company, or appear in your brand’s advertising and marketing materials.\u003c/p\u003e\n\u003ch3 id=\"66\"\u003eReviews\u003c/h3\u003e\n\u003cp\u003eYou can also pay influencers to write \u003ca href=\"/retail/how-to-encourage-customer-reviews-and-why-you-should\" target=\"_blank\"\u003eproduct reviews\u003c/a\u003e—although this typically doesn’t guarantee favorable coverage. Many paid reviews also contain disclaimers, letting the influencer’s audience know that they were compensated for the post. Reviews straddle the line between sponsored content, which are heavily influenced by brands, and collaborations, which contain more creative input.\u003c/p\u003e\n\u003cp\u003eFor example, a dried pasta company could pay an amateur chef with a YouTube following to make a video in which they try all of the brand’s pasta types and rank them.\u003c/p\u003e\n\u003ch3 id=\"77\"\u003eSocial media takeovers\u003c/h3\u003e\n\u003cp\u003eSocial media takeovers are exactly what they sound like: You pay an influencer to post in their own voice from your brand’s official profiles over an established period.\u003c/p\u003e\n\u003cp\u003eAn athleisure company, for example, might have a fashion and travel influencer post to its Instagram account to document how its clothes hold up on an 18-hour international flight. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to run a successful influencer marketing campaign\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eSet goals and budget\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eDecide what type of influencer to hire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003eFind the right influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003eApproach influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#555\"\u003eClarify expectations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#666\"\u003eMeasure results\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eInfluencer marketing can be a cost-effective way to increase brand awareness and boost sales. Here’s how to plan and execute a great influencer marketing campaign in six steps:\u003c/p\u003e\n\u003ch3 id=\"111\"\u003e1. Set goals and budget\u003c/h3\u003e\n\u003cp\u003eInfluencer marketing is a \u003ca href=\"/blog/paid-media\" target=\"_blank\"\u003epaid strategy\u003c/a\u003e, so start by figuring out how much money to devote to your campaign. Once you’ve identified available funds, set specific campaign goals that ladder up to your larger business and \u003ca href=\"/blog/marketing-objectives\" target=\"_blank\"\u003emarketing objectives\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFor example, if one of your larger marketing goals is to increase brand awareness, you might set a specific campaign goal of acquiring 500 new Instagram followers and \u003ca href=\"/blog/social-media-engagement\" target=\"_blank\"\u003eincreasing social media engagement\u003c/a\u003e rates by 20%.\u003c/p\u003e\n\u003ch3 id=\"222\"\u003e2. Decide what type of influencer to hire\u003c/h3\u003e\n\u003cp\u003eCompanies typically \u003ca href=\"/enterprise/instagram-influencer-marketing-in-ecommerce\" target=\"_blank\"\u003ecategorize influencers\u003c/a\u003e by number of followers. Here’s a breakdown:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano-influencers:\u003c/strong\u003e 1,000 to 9,999\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicro-influencers:\u003c/strong\u003e 10,000 to 99,999\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMid-tier influencers:\u003c/strong\u003e 100,000 to 499,999\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacro-influencers:\u003c/strong\u003e 500,000 to 1 million\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMega influencers:\u003c/strong\u003e More than 1 million\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUse your budget and goals to help you select an influencer tier. The larger an influencer’s following is, the greater your potential reach—but the more that influencer is likely to charge. If your goal is total reach, you might choose to hire a mid-tier or macro-influencer, depending on what your budget can accommodate.\u003c/p\u003e\n\u003cp\u003eNano- and micro-influencers are likely to have authority within niche audience segments. They tend to be more affordable and also tend to have \u003ca href=\"/blog/micro-influencer#:~:text=High%20engagement%20rates,decline%20as%20follower%20counts%20increase.\" target=\"_blank\"\u003emore engaged audiences\u003c/a\u003e than their more popular counterparts. You might select a micro- or nano-influencer partner if you’re running a campaign aimed at boosting your average engagement rates or reaching a specific audience.\u003c/p\u003e\n\u003cp\u003eOpting for influencers with smaller followings for a lower overall cost also leaves room in your budget to run multiple campaigns with different influencers.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003e3. Find the right influencers\u003c/h3\u003e\n\u003cp\u003eNext, identify the best influencers for your campaign. Use the following strategies to find relevant influencers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConduct in-platform research.\u003c/strong\u003e Find social media influencers using the social media platforms you wish to market on. For example, a cycling apparel company might search for the hashtag “cycling” on Instagram to identify Instagram influencers in the cycling space. It might also identify posts that use branded cycling gear hashtags or brand mentions to find users already engaged in influencer marketing activities.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse a search engine.\u003c/strong\u003e Using a search engine is an easy way to find key influencers in a particular niche—but remember, it’s likely to return influencers with larger followings. A stationary and paper goods provider, for example, might run search queries like “event planning influencers,” “lifestyle bloggers,” or “etiquette influencers.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse an influencer marketing platform.\u003c/strong\u003e Influencer marketing platforms like \u003ca href=\"/collabs/find-brands\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e are digital talent networks that can help you connect with creators. Many platforms, including Shopify Collabs, let you sort by influencer niche and size, view performance stats, and contact influencers within the platform.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you’ve identified a few prospects, review the influencer’s campaigns to gauge post quality, get a sense of their style and voice, and evaluate follower demographics. The best influencer marketing campaigns leverage visually enticing creative content to share your brand values and build authority with your target audiences.\u003c/p\u003e\n\u003ch3 id=\"444\"\u003e4. Approach influencers\u003c/h3\u003e\n\u003cp\u003eOnce you’ve identified the right prospects, invite influencers to partner with your brand. You can contact potential partners within an influencer marketing platform or by email or direct message. Include information about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand fit.\u003c/strong\u003e Indicate why you think the influencer is a good fit for your brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour ask.\u003c/strong\u003e Specify what you’d like the influencer to do, and include compensation details.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour goals.\u003c/strong\u003e Include your campaign goals and associated metrics to help influencers determine whether a partnership fits. Experienced influencers may also recommend tactics based on their experience.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eResponse deadline.\u003c/strong\u003e Give the influencer a date by which you’d like to hear back.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/PvJibnR7TN0?si=4E-zut8UhkMim1ex\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"555\"\u003e5. Clarify expectations\u003c/h3\u003e\n\u003cp\u003eOnce an influencer has agreed to participate in your campaign, develop a contract that clarifies expectations for both parties. Include the following information:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeliverables and influencer activities.\u003c/strong\u003e Specify the actions the influencer will take and outline campaign deliverables. For example, you might specify that the influencer will create six Instagram posts featuring your products, post them to their account, and tag your company.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTimeline.\u003c/strong\u003e Include the contract start and end date and specify the period over which your partner will execute the agreed-upon activities.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompensation.\u003c/strong\u003e Include information about how and when your company will compensate the influencer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent usage.\u003c/strong\u003e Specify who owns the rights to influencer content. If you plan to repost influencer content to your brand accounts, include that information here.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTermination clauses.\u003c/strong\u003e Influencers represent your brand, so include information about any conditions that might nullify the contract. This step is particularly important for brand ambassadorships and other long-term partnerships in which you’ll want to have a clear exit strategy in case the relationship goes south.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"666\"\u003e6. Measure results\u003c/h3\u003e\n\u003cp\u003eMonitoring performance metrics can help you gauge your campaign’s success and learn what works for your brand. You can use findings from your latest influencer campaign to optimize future campaign strategy.\u003c/p\u003e\n\u003cp\u003eIf you’re planning a longer influencer partnership (like a brand ambassadorship), check in on performance mid-campaign and make adjustments based on what you find.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eInfluencer marketing campaigns FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat makes for successful influencer marketing campaigns?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSuccessful campaigns pair brands with influencers who are popular with the brand’s target audiences, create high-quality content, and hold complementary values.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start an influencer marketing campaign?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are six steps to starting an influencer marketing campaign:\u003c/p\u003e\n\u003cp\u003e1. Set goals and budget.\u003c/p\u003e\n\u003cp\u003e2. Decide what type of influencer to hire.\u003c/p\u003e\n\u003cp\u003e3. Find the right influencers.\u003c/p\u003e\n\u003cp\u003e4. Approach influencers.\u003c/p\u003e\n\u003cp\u003e5. Clarify expectations.\u003c/p\u003e\n\u003cp\u003e6. Measure results.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between affiliate marketing and influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAffiliate marketing is a specific type of influencer marketing in which a brand pays affiliates commissions for any sales attributable to affiliate activities.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to start your own influencer marketing campaigns and adjust your strategy based on your goals.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/influencer_20marketing_20campaigns.png?v=1709856599\" alt=\"A shiny white megapohone on a purple background.\"\u003e\u003c/p\u003e\u003cp\u003eLearn how to start your own influencer marketing campaigns and adjust your strategy based on your goals.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"Learn how to start your own influencer marketing campaigns and adjust your strategy based on your goals."},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/influencer_20marketing_20campaigns_773a752c-46c4-4557-a4b9-87c297720029.png?v=1729112549","imageAltText":"A shiny white megapohone on a purple background.","imageClass":"","modifiedAt":"23 Feb 2024","modifiedAtRaw":"2024-02-23T21:00:00Z"},"metaDescription":"Learn how to start your own influencer marketing campaigns and adjust your strategy based on your goals.","contentHtml":"\u003cp\u003eInfluencer marketing strategies are popular with businesses and marketing teams, with \u003ca href=\"https://www.insiderintelligence.com/content/5-charts-showing-creator-economy-s-recent-evolution\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003emore than 82% of marketers\u003c/a\u003e expected to employ influencer marketing tactics in 2024. And in comparison to ad spending on social media, research indicates spending on influencer marketing is growing faster.\u003c/p\u003e\n\u003cp\u003eWith such high hopes pinned on influencer strategies, you need to be able to identify the elements of a successful influencer marketing campaign. Here’s an overview of popular campaign types and influencer marketing campaign examples to inspire your own brand.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat are influencer marketing campaigns?\u003c/h2\u003e\n\u003cp\u003eAn \u003ca href=\"/id/blog/influencer-marketing\" target=\"_blank\"\u003einfluencer marketing campaign\u003c/a\u003e is a digital marketing tactic where a brand partners with an individual creator or influencer, often on social media platforms. Brands pay influencers to execute a set of marketing activities designed to promote the brand and/or its products to a \u003ca href=\"/id/blog/target-audience\" target=\"_blank\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eCommon influencer tactics include recommending or reviewing products, creating and publishing product-focused social posts, and mentioning or tagging brands in social media channels.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/qLsiF8qep9s?si=eMOAkQe23v0dU4X2\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eTypes of influencer marketing campaigns\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eSponsored posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eGiveaways\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eAffiliate campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eCollaborations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eBrand ambassadorships\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003eReviews\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#77\"\u003eSocial media takeovers\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can choose between different influencer marketing campaign types based on your goals, audience preferences, and budget. Here are seven examples of influencer marketing campaigns to inspire your next brand partnership:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eSponsored posts\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/id/blog/sponsored-content\" target=\"_blank\"\u003eSponsored content\u003c/a\u003e is a popular influencer marketing tactic where you pay a creator to make \u003ca href=\"/id/blog/how-to-create-content-for-social-media\" target=\"_blank\"\u003esocial media posts\u003c/a\u003e featuring your brand or products. The creator publishes sponsored posts to their social media accounts with some indication that the posts are sponsored, such as including the hashtag, “#ad,” or making the sponsorship explicit in the caption copy. (The Federal Trade Commission requires that creators disclose paid partnerships.)\u003c/p\u003e\n\u003cp\u003eFor example, an organic dog food company might pay a pet influencer for a series of posts highlighting the nutritional value of its products.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003eGiveaways\u003c/h3\u003e\n\u003cp\u003eUse contests and giveaways to create hype, increase engagement, and encourage followers to create \u003ca href=\"/id/blog/user-generated-content\" target=\"_blank\"\u003euser-generated content\u003c/a\u003e. Partnering with an influencer can help you promote giveaways to audience segments in which the influencer has authority.\u003c/p\u003e\n\u003cp\u003eFor example, an electrolyte drink company might partner with fashion and travel influencersto boost brand awareness with a diverse audience of people with busy lifestyles. As part of the drink campaign, the influencers could encourage followers to enter a raffle for a lifetime supply of electrolyte drinks. Those who enter the giveaway provide information that the company can use for future campaigns.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003eAffiliate campaigns\u003c/h3\u003e\n\u003cp\u003eAffiliate influencer campaigns encourage influencers to promote your brand’s products or services in exchange for a commission earned on sales resulting from the influencer’s recommendations. These campaigns typically engage multiple influencers and require minimal upfront investment on your part.\u003c/p\u003e\n\u003cp\u003eFor example, a company might launch an \u003ca href=\"/id/blog/affiliate-marketing\" target=\"_blank\"\u003eaffiliate marketing\u003c/a\u003e beauty campaign by inviting 20 beauty industry influencers to share unique affiliate links and offer customers discounts on newly launched cosmetic products.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.\u003c/p\u003e\n\u003ca href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"44\"\u003eCollaborations\u003c/h3\u003e\n\u003cp\u003eCollaborations involve a creative or product-related partnership between an influencer and your brand, using the influencer’s creativity to generate buzz and boost sales.\u003c/p\u003e\n\u003cp\u003eFor example, a fashion retailer might hire an Instagram-famous street artist to paint a mural on the side of its downtown store. Similarly, a cookware supplier might partner with a celebrity chef to design a line of specialty tools inspired by the chef’s favorite dishes and culinary philosophy.\u003c/p\u003e\n\u003ch3 id=\"55\"\u003eBrand ambassadorships\u003c/h3\u003e\n\u003cp\u003eBrand ambassadorships are ongoing partnerships between an influencer and a company. Brand ambassadors could post social media content featuring your brand, wear or use your brand’s products in public, attend industry or consumer-facing events on behalf of your company, or appear in your brand’s advertising and marketing materials.\u003c/p\u003e\n\u003ch3 id=\"66\"\u003eReviews\u003c/h3\u003e\n\u003cp\u003eYou can also pay influencers to write \u003ca href=\"/id/retail/how-to-encourage-customer-reviews-and-why-you-should\" target=\"_blank\"\u003eproduct reviews\u003c/a\u003e—although this typically doesn’t guarantee favorable coverage. Many paid reviews also contain disclaimers, letting the influencer’s audience know that they were compensated for the post. Reviews straddle the line between sponsored content, which are heavily influenced by brands, and collaborations, which contain more creative input.\u003c/p\u003e\n\u003cp\u003eFor example, a dried pasta company could pay an amateur chef with a YouTube following to make a video in which they try all of the brand’s pasta types and rank them.\u003c/p\u003e\n\u003ch3 id=\"77\"\u003eSocial media takeovers\u003c/h3\u003e\n\u003cp\u003eSocial media takeovers are exactly what they sound like: You pay an influencer to post in their own voice from your brand’s official profiles over an established period.\u003c/p\u003e\n\u003cp\u003eAn athleisure company, for example, might have a fashion and travel influencer post to its Instagram account to document how its clothes hold up on an 18-hour international flight.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to run a successful influencer marketing campaign\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eSet goals and budget\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eDecide what type of influencer to hire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003eFind the right influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003eApproach influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#555\"\u003eClarify expectations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#666\"\u003eMeasure results\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eInfluencer marketing can be a cost-effective way to increase brand awareness and boost sales. Here’s how to plan and execute a great influencer marketing campaign in six steps:\u003c/p\u003e\n\u003ch3 id=\"111\"\u003e1. Set goals and budget\u003c/h3\u003e\n\u003cp\u003eInfluencer marketing is a \u003ca href=\"/id/blog/paid-media\" target=\"_blank\"\u003epaid strategy\u003c/a\u003e, so start by figuring out how much money to devote to your campaign. Once you’ve identified available funds, set specific campaign goals that ladder up to your larger business and \u003ca href=\"/id/blog/marketing-objectives\" target=\"_blank\"\u003emarketing objectives\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFor example, if one of your larger marketing goals is to increase brand awareness, you might set a specific campaign goal of acquiring 500 new Instagram followers and \u003ca href=\"/id/blog/social-media-engagement\" target=\"_blank\"\u003eincreasing social media engagement\u003c/a\u003e rates by 20%.\u003c/p\u003e\n\u003ch3 id=\"222\"\u003e2. Decide what type of influencer to hire\u003c/h3\u003e\n\u003cp\u003eCompanies typically \u003ca href=\"/enterprise/instagram-influencer-marketing-in-ecommerce\" target=\"_blank\"\u003ecategorize influencers\u003c/a\u003e by number of followers. Here’s a breakdown:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano-influencers:\u003c/strong\u003e 1,000 to 9,999\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicro-influencers:\u003c/strong\u003e 10,000 to 99,999\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMid-tier influencers:\u003c/strong\u003e 100,000 to 499,999\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacro-influencers:\u003c/strong\u003e 500,000 to 1 million\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMega influencers:\u003c/strong\u003e More than 1 million\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUse your budget and goals to help you select an influencer tier. The larger an influencer’s following is, the greater your potential reach—but the more that influencer is likely to charge. If your goal is total reach, you might choose to hire a mid-tier or macro-influencer, depending on what your budget can accommodate.\u003c/p\u003e\n\u003cp\u003eNano- and micro-influencers are likely to have authority within niche audience segments. They tend to be more affordable and also tend to have \u003ca href=\"/id/blog/micro-influencer#:~:text=High%20engagement%20rates,decline%20as%20follower%20counts%20increase.\" target=\"_blank\"\u003emore engaged audiences\u003c/a\u003e than their more popular counterparts. You might select a micro- or nano-influencer partner if you’re running a campaign aimed at boosting your average engagement rates or reaching a specific audience.\u003c/p\u003e\n\u003cp\u003eOpting for influencers with smaller followings for a lower overall cost also leaves room in your budget to run multiple campaigns with different influencers.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003e3. Find the right influencers\u003c/h3\u003e\n\u003cp\u003eNext, identify the best influencers for your campaign. Use the following strategies to find relevant influencers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConduct in-platform research.\u003c/strong\u003e Find social media influencers using the social media platforms you wish to market on. For example, a cycling apparel company might search for the hashtag “cycling” on Instagram to identify Instagram influencers in the cycling space. It might also identify posts that use branded cycling gear hashtags or brand mentions to find users already engaged in influencer marketing activities.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse a search engine.\u003c/strong\u003e Using a search engine is an easy way to find key influencers in a particular niche—but remember, it’s likely to return influencers with larger followings. A stationary and paper goods provider, for example, might run search queries like “event planning influencers,” “lifestyle bloggers,” or “etiquette influencers.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse an influencer marketing platform.\u003c/strong\u003e Influencer marketing platforms like \u003ca href=\"/collabs/find-brands\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e are digital talent networks that can help you connect with creators. Many platforms, including Shopify Collabs, let you sort by influencer niche and size, view performance stats, and contact influencers within the platform.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you’ve identified a few prospects, review the influencer’s campaigns to gauge post quality, get a sense of their style and voice, and evaluate follower demographics. The best influencer marketing campaigns leverage visually enticing creative content to share your brand values and build authority with your target audiences.\u003c/p\u003e\n\u003ch3 id=\"444\"\u003e4. Approach influencers\u003c/h3\u003e\n\u003cp\u003eOnce you’ve identified the right prospects, invite influencers to partner with your brand. You can contact potential partners within an influencer marketing platform or by email or direct message. Include information about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand fit.\u003c/strong\u003e Indicate why you think the influencer is a good fit for your brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour ask.\u003c/strong\u003e Specify what you’d like the influencer to do, and include compensation details.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour goals.\u003c/strong\u003e Include your campaign goals and associated metrics to help influencers determine whether a partnership fits. Experienced influencers may also recommend tactics based on their experience.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eResponse deadline.\u003c/strong\u003e Give the influencer a date by which you’d like to hear back.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/PvJibnR7TN0?si=4E-zut8UhkMim1ex\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3 id=\"555\"\u003e5. Clarify expectations\u003c/h3\u003e\n\u003cp\u003eOnce an influencer has agreed to participate in your campaign, develop a contract that clarifies expectations for both parties. Include the following information:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeliverables and influencer activities.\u003c/strong\u003e Specify the actions the influencer will take and outline campaign deliverables. For example, you might specify that the influencer will create six Instagram posts featuring your products, post them to their account, and tag your company.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTimeline.\u003c/strong\u003e Include the contract start and end date and specify the period over which your partner will execute the agreed-upon activities.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompensation.\u003c/strong\u003e Include information about how and when your company will compensate the influencer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent usage.\u003c/strong\u003e Specify who owns the rights to influencer content. If you plan to repost influencer content to your brand accounts, include that information here.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTermination clauses.\u003c/strong\u003e Influencers represent your brand, so include information about any conditions that might nullify the contract. This step is particularly important for brand ambassadorships and other long-term partnerships in which you’ll want to have a clear exit strategy in case the relationship goes south.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"666\"\u003e6. Measure results\u003c/h3\u003e\n\u003cp\u003eMonitoring performance metrics can help you gauge your campaign’s success and learn what works for your brand. You can use findings from your latest influencer campaign to optimize future campaign strategy.\u003c/p\u003e\n\u003cp\u003eIf you’re planning a longer influencer partnership (like a brand ambassadorship), check in on performance mid-campaign and make adjustments based on what you find.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eInfluencer marketing campaigns FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat makes for successful influencer marketing campaigns?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSuccessful campaigns pair brands with influencers who are popular with the brand’s target audiences, create high-quality content, and hold complementary values.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start an influencer marketing campaign?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are six steps to starting an influencer marketing campaign:\u003c/p\u003e\n\u003cp\u003e1. Set goals and budget.\u003c/p\u003e\n\u003cp\u003e2. Decide what type of influencer to hire.\u003c/p\u003e\n\u003cp\u003e3. Find the right influencers.\u003c/p\u003e\n\u003cp\u003e4. Approach influencers.\u003c/p\u003e\n\u003cp\u003e5. Clarify expectations.\u003c/p\u003e\n\u003cp\u003e6. Measure results.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between affiliate marketing and influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAffiliate marketing is a specific type of influencer marketing in which a brand pays affiliates commissions for any sales attributable to affiliate activities.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What are influencer marketing campaigns?"},{"href":"#2","text":"Types of influencer marketing campaigns"},{"href":"#3","text":"How to run a successful influencer marketing campaign"},{"href":"#4","text":"Influencer marketing campaigns FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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