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data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-576x277.webp" type="image/webp"><img width="576" height="277" 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"BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": "1", "name": "Startseite", "item": "https://www.schalk-and-friends.de/"}, { "@type": "ListItem", "position": "2", "name": "Magazin", "item": "https://www.schalk-and-friends.de/magazin/"}, { "@type": "ListItem", "position": "3", "name": "Modern Marketing Winners"} ] } </script> </div> <div class="header-magazin__hashtag"> <a href="https://www.schalk-and-friends.de/tag/agenturnews/" class="hashtag">#Agenturnews</a> </div> <h1 class="h3">Modern Marketing Winners</h1> <div class="header-magazin__meta-inforamtion"> <div class="blog-meta-information"> <div class="blog-meta-information__author"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="11186" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" class="responsive__element has-transparency" alt="" decoding="async" data-has-transparency="true" data-dominant-color="b4b4b9" style="--dominant-color: #b4b4b9;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name"> Florian Gmeinwieser </div> <div class="blog-meta-informationn__blog-date"> 29. Mai 2024 </div> </div> </div> <div class="blog-meta-information__social-media"> </div> </div> </div> </div> </div> </div> </header> <div class="magazin-content"> <div class="component-container "> <div class="content-container content-container--small"> <div class="column-container"> <div class="column"> <p><strong>Expertise zahlt sich aus. Mut auch: Nachdem schalk&friends Mitte 2023 eine interne Neuausrichtung mit Fokus auf die Kernbereiche Consult, Code und Create gewagt hat, gehört die Agentur nun zu den Top 70 der aktuellen Hitlist deutscher Digitalagenturen.</strong></p> <p>Seit 2023 sind wir Modern Marketing Makers – und seit dem 27.05.2024 auch auf Platz 65 im Ranking der deutschen Internetagenturen! Diese Platzierung vom Bundesverband Digitale Wirtschaft (BVDW) und das positive Feedback unserer Kund:innen, Partner:innen und Kolleg:innen sind der Beweis dafür, dass unsere Neupositionierung einen Nerv getroffen hat. In einer angespannten gesamtwirtschaftlichen Lage bieten wir ein durchdachtes, umfassendes Leistungsportfolio, das mit seinen Bestandteilen Consult, Code und Create speziell auf mittelständische Unternehmen abgestimmt wurde.</p> <h2 class="h2" data-twig="headings">Consult. Code. Create. </h2> <p>Die Zeit war reif für ein Angebot, das abholt, findet Matthias Bierich, Geschäftsführer bei schalk&friends:<br><br><em>„2023 war so ein spannendes Jahr. KI, digitale Disruption, aber auch der unstete Arbeitsmarkt haben uns und vor allem unsere Kundinnen und Kunden nachhaltig beschäftigt. Wie bleibt meine technische Infrastruktur mittel- und langfristig noch zukunftsfähig? Wie kann ich effektives Marketing betreiben, auch mit begrenzten Ressourcen? Wie kann ich hochqualifizierte Mitarbeitende überzeugen, gewinnen und halten? Das sind die Fragen, die sie beschäftigt haben. Deshalb war es uns wichtig, unser Angebot so effektiv, effizient und umfassend wie möglich zu gestalten.“</em><br><br>Bierich hat das Projekt Modern Marketing Makers maßgeblich vorangetrieben und die Agenturleistungen zum flexiblen, umfangreichen Digital Marketing Kit gebündelt, das speziell auf ganzheitliche Digitalkonzepte und Markenkommunikation ausgelegt ist.<br></p> <h2 class="h2" data-twig="headings"> Herausforderungen? Chancen! </h2> <p>2025 wird sich vieles ändern. Barrierefreiheit etwa wird in Deutschland zur obligatorischen Voraussetzung, auch für Websites. Deadline ist der 28. Juni. Bierich sieht jede technologische Herausforderung immer auch als Chance – wenn man weiß, worauf es ankommt:<br><br><em>„Vernetztheit ist wichtiger denn je. Egal, ob man mit externen Plattformen arbeitet oder nicht: Wer verpasst, die eigene technische Infrastruktur aufzuräumen, verpasst auch den Anschluss. Systeme sollten optimal aufeinander aufbauen und zur Unternehmensstrategie passen, nur so können sie ihr volles Potenzial entfalten.“</em><br><br>Zu oft versuchten Unternehmen, Marketing sporadisch zu betreiben oder alte IT-Infrastrukturen mit modernen Patches zu flicken. Das ist zwar kurzfristig günstiger – die wahren Kosten entstehen aber langfristig. Wer nur Symptome behandelt, lässt Ursachen außer Acht. Und wer die Möglichkeiten der eigenen IT nicht nutzt, das Potenzial seines Marketings nicht entfaltet, verliert Zielgruppen noch bevor er ihre Aufmerksamkeit hat.Zu oft versuchten Unternehmen, Marketing sporadisch zu betreiben oder alte IT-Infrastrukturen mit modernen Patches zu flicken. Das ist zwar kurzfristig günstiger – die wahren Kosten entstehen aber langfristig. Wer nur Symptome behandelt, lässt Ursachen außer Acht. Und wer die Möglichkeiten der eigenen IT nicht nutzt, das Potenzial seines Marketings nicht entfaltet, verliert Zielgruppen noch bevor er ihre Aufmerksamkeit hat.</p> <h2 class="h2" data-twig="headings">Zum Internetagentur-Ranking </h2> <p>Seit 2001 gilt das jährlich erscheinende Internetagentur-Ranking als Branchenbarometer der deutschen Digitalagenturen. Es wird vom Bundesverband Digitale Wirtschaft (BVDW) zusammen mit iBusiness, Horizont und Werben & Verkaufen erhoben. In diesem Jahr nahmen über 140 Internetagenturen teil. Mit Platz 65 in der Gesamtwertung gehört schalk&friends erneut zu den erfolgreichsten Digitalagenturen bundesweit.</p> </div> </div> </div> </div> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.schalk-and-friends.de/magazin/modern-marketing-winners/" }, "headline": "Modern Marketing Winners", "image":"https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp.webp", "articleSection": "Agenturnews,", "datePublished": "2024-05-29 14:43:38", "dateModified": "2024-11-07 10:52:40", "author": { "@type": "Person", "name": "Florian Gmeinwieser", "image": "https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1.webp" }, "publisher": { "@type": "Organization", "name": "schalk&friends", "url": "https://www.schalk-and-friends.de", "sameAs": [ "https://www.facebook.com/schalkandfriends", "https://www.instagram.com/schalkfriends", "https://twitter.com/schalk_friends", "https://www.xing.com/pages/schalkandfriends", "https://de.linkedin.com/company/schalkandfriends" ], "logo": { "@type": "ImageObject", "url": "https://www.schalk-and-friends.de/wp-content/themes/saf-2021/media/icons/logo-schalk-and-friends.svg" } } } </script> </div> </article> </main> </div> <div class="component-container component-container--indent component-container--bg-primary-dark component-container--margin-0" id="footer-contact"> <div class="content-container"> <div class="component-container--indent__wrapper"> <div class="teaser-contact"> <div class="teaser-contact__wrapper"> <div class="teaser-contact__content"> <p class="h2">Mehr dazu</p> <p>Sie möchten mehr über eines der oben genannten Themen erfahren, Ihre Standpunkte mit uns teilen oder sich ganz generell über Digital Marketing austauschen? Florian Gmeinwieser freut sich darauf, von Ihnen zu hören!</p> <div class="teaser-contact__button-container"> <a href="https://www.schalk-and-friends.de/kontakt/" class="button"> LASSEN SIE UNS REDEN </a> </div> </div> <div class="teaser-contact__media"> <div class="responsive responsive--square"> <picture data-id="11186" data-type="fallback"><source media="(min-width: 640px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-640x640.webp" type="image/webp"><img width="640" height="640" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-640x640.webp" class="responsive__element responsive__element--object-fit has-transparency" alt="" decoding="async" loading="lazy" data-has-transparency="true" data-dominant-color="b4b4b9" style="--dominant-color: #b4b4b9;" /></picture> </div> </div> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="component-container component-container--margin-0"> <div class="content-container"> <div class="card-container card-container--margin-top"> <div class="card-container__headline"> <p class="h3">Aktuelle Artikel</p> <a href="/magazin/" class="link arrow-hover-wrapper card-container__link"> Alle Artikel <span class="arrow arrow--right"></span> </a> </div> <div class="card-container__wrapper"> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="12172" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-png-webp.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-576x277.webp" class="card__image has-transparency" alt="Abstrakte geometrische Skulptur mit roten, blauen und weißen Formen in rechteckigen und kreisförmigen Formen, angeordnet auf einem weißen Sockel vor einem grauen Hintergrund." decoding="async" loading="lazy" data-has-transparency="true" data-dominant-color="ada2a8" style="--dominant-color: #ada2a8;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#Fachartikel</span> </div> <p class="h4 card__title">Website Relaunch: Ein C-Level Topic</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="3114" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/03/Schalk_Friends_Matthias1476-jpg-webp-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2021/03/Schalk_Friends_Matthias1476-jpg-webp-576x576.webp" class="responsive__element not-transparent" alt="Geschäftsführung" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="7f8386" style="--dominant-color: #7f8386;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Matthias Bierich</div> <div class="blog-meta-informationn__blog-date">13. November 2024</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Die beste Zeit für einen Website Relaunch? Gestern. Gut, das ist vielleicht etwas überspitzt formuliert. Aber zu viele Unternehmen warten in der Regel viel zu lange mit der Überarbeitung ihrer Corporate Website – und nehmen damit erfolgsentscheidende Nachteile in Kauf. Das allein wäre schon Grund genug, einen Website Relaunch vom C-Level aus voranzutreiben. Aber es...</p> </div> <a href="https://www.schalk-and-friends.de/magazin/website-relaunch/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="12092" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-576x277.webp" class="card__image not-transparent" alt="Eine komplexe Anordnung aus 3D-Würfeln in Weiß, Blau und Rot ist vor einem neutralen Hintergrund ineinander verschlungen." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="a0a0b5" style="--dominant-color: #a0a0b5;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#Agenturnews</span> </div> <p class="h4 card__title">schalk&friends ist Kirby CMS Partner – und erweitert damit seinen Tech-Stack</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="11186" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" class="responsive__element has-transparency" alt="" decoding="async" loading="lazy" data-has-transparency="true" data-dominant-color="b4b4b9" style="--dominant-color: #b4b4b9;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Florian Gmeinwieser</div> <div class="blog-meta-informationn__blog-date">28. Oktober 2024</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Wir sind jetzt zertifizierte Kirby Partner! Das moderne Tool aus Deutschland erweitert unser Portfolio um eine maximal flexible, leistungsstarke Lösung für komplexe Projekte.</p> </div> <a href="https://www.schalk-and-friends.de/magazin/kirby-cms-partner/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="11708" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-576x277.webp" class="card__image not-transparent" alt="Jakob Barth-Christner in Hemd mit Kragen und Pullover, lächelt vor weißem Hintergrund." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="d9d9d9" style="--dominant-color: #d9d9d9;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#digitale Transformation</span> </div> <p class="h4 card__title">Headless & wirkungsvoll: So geht das CMS von morgen</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="11186" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" class="responsive__element has-transparency" alt="" decoding="async" loading="lazy" data-has-transparency="true" data-dominant-color="b4b4b9" style="--dominant-color: #b4b4b9;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Florian Gmeinwieser</div> <div class="blog-meta-informationn__blog-date">15. Oktober 2024</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Jakob Barth-Christner ist Head of Digital Marketing & Channels bei Brainlab und verantwortet in dieser Rolle Alles, was mit digitaler Kommunikation zusammenhängt – von CRM-Maßnahmen über Paid Campaigns und der digitalen Plattform bis hin zur Website. 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