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<!DOCTYPE html> <html lang="en" class=" story nytapp-vi-article " xmlns:og="http://opengraphprotocol.org/schema/"> <head> <meta charset="utf-8" /> <title data-rh="true">Calvin Klein Cancels Ads With Children Amid Criticism - The New York Times</title> <meta data-rh="true" name="robots" content="noarchive, max-image-preview:large"/><meta data-rh="true" name="description" content="Calvin Klein Inc cancels advertising drive for new line of children's underwear after heavy criticism from conservative groups, psychologists and Mayor Rudolph W Giuliani; drops plan to unveil huge Times Square billboard showing two young boys arm wrestling while clad only in underpants; drive is latest in long string of Calvin Klein ad campaigns that have drawn fire for what is perceived as sexual content; photo (M)"/><meta data-rh="true" property="twitter:url" content="https://www.nytimes.com/1999/02/18/nyregion/calvin-klein-cancels-ads-with-children-amid-criticism.html"/><meta data-rh="true" 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save-button"><button type="button" role="switch" class="css-1yhvmgx actionbar-button" data-testid="save-article-button" aria-label="Save article for reading later..." aria-checked="false" disabled="" aria-busy="false" aria-live="polite"><svg width="12" height="18" viewBox="0 0 12 18" class="css-eap6fy"><g fill-rule="nonzero"><path class="saved-fill" d="M1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268z"></path><path class="saved-stroke" d="m12 18-5.9-4.756L0 17.98V1.014C0 .745.095.487.265.297.435.107.664 0 .904 0h10.192c.24 0 .47.107.64.297.169.19.264.448.264.717V18ZM1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268H1.158Z"></path></g></svg></button></li></ul></div></div><div data-testid="byline-timestamp" class="css-xt80pu eakwutd0"><div class="css-p6m5rf"><div class="byline-container css-1e2jphy epjyd6m2"><div class="css-233int epjyd6m1"><p class="css-4anu6l e1jsehar1"><span class="byline-prefix">By </span><a href="https://www.nytimes.com/by/andy-newman" class="last-byline css-ojhyzr e1jsehar0" itemProp="name">Andy Newman</a></p><div class="css-1gqes1i epjyd6m0"></div></div></div><ul class="css-1cgskve epjyd6m4"><li class="css-ccw2r3 epjyd6m3"><time class="css-1uc6ajg e16638kd0" dateTime="1999-02-18T00:00:00-05:00">Feb. 18, 1999</time></li></ul></div></div></header><section name="articleBody" class="meteredContent css-1r7ky0e"><div class="css-j3uhc5"><div class="css-1ve50l5"><div class="css-tgs79b"><div class=""><div class="css-2jki3x">See the article in its original context from <br class="css-nwcv8s"/>February 18, 1999, <span>Section B,</span> Page 9<span class="css-hzz0y8"></span><a class="css-4ejn01" href="https://store.nytimes.com/collections/new-york-times-page-reprints?utm_source=nytimes&utm_medium=article-page&utm_campaign=reprints">Buy Reprints</a></div><div class="css-1nq039c"><a class="css-1382yzd" href="https://timesmachine.nytimes.com/timesmachine/1999/02/18/399043.html" type="button" rel="noopener noreferrer" target="_blank">View on timesmachine</a></div><div class="css-1gus26i">TimesMachine is an exclusive benefit for home delivery and digital subscribers.</div></div></div></div></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-0"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">Calvin Klein decided yesterday to cancel an advertising campaign for his new line of children's underwear after heavy criticism from conservative groups, psychologists and the Mayor, among others.</p><p class="css-at9mc1 evys1bk0">Calvin Klein Inc. had planned to unveil a huge billboard in Times Square today -- in the middle of Fashion Week -- showing two boys who appeared to be about 6 years old, one clad only in jockey shorts, the other in boxers, standing on a sofa and arm-wrestling.</p><p class="css-at9mc1 evys1bk0">But after The New York Post published an article about the advertisements yesterday, the designer apparently got an earful from critics.</p><p class="css-at9mc1 evys1bk0">''The comments and reaction that we have received today raised issues that we had not fully considered,'' the company said in a brief statement issued last night. ''As a result, we have decided to discontinue the campaign immediately.''</p></div><aside class="css-ew4tgv" aria-label="companion column"></aside></div><div data-testid="Dropzone-1"></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-1"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">A full-page version of the advertisement ran on page A5 of The New York Times yesterday, and it is also in the March issue of the magazine Martha Stewart Living. A two-page ad, featuring the boys on one page and two little girls on another, will also appear Sunday in The New York Times Magazine, which has already gone to press.</p><p class="css-at9mc1 evys1bk0">The big ad was to go up on the billboard outside the defunct Times Square Theater, a state-owned building on the northwest corner of Seventh Avenue and 42d Street that currently features an ad for Calvin Klein underwear for adults.</p><p class="css-at9mc1 evys1bk0">The new campaign for boys' and girls' underwear, developed by the company's in-house agency, CRK Advertising, and shot by the fashion photographer Mario Testino, ''was intended to show children smiling, laughing and just being themselves,'' the statement said.</p><p class="css-at9mc1 evys1bk0">''We wanted to capture the same warmth and spontaneity that you find in a family snapshot,'' the statement continued.</p><p class="css-at9mc1 evys1bk0">But critics were unimpressed.</p><p class="css-at9mc1 evys1bk0">''I think they're in very bad taste,'' Mayor Rudolph W. Giuliani said yesterday before the company announced that it was pulling the ads. ''But I can't stop them. I mean, there's the First Amendment.''</p></div><aside class="css-ew4tgv" aria-label="companion column"></aside></div><div data-testid="Dropzone-3"></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-2"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">The Rev. Donald E. Wildmon, the president of the American Family Association in Tupelo, Miss., told The Associated Press that the photo would appeal to pedophiles and was ''nothing more than pornography.''</p><p class="css-at9mc1 evys1bk0">This is the latest in a long string of Calvin Klein ad campaigns that have drawn fire for what was perceived to be sexual content.</p><p class="css-at9mc1 evys1bk0">Twice within three months in 1995, the company canceled ad campaigns under barrages of criticism. One, for jeans, featured teen-age models in poses and settings that critics said reeked of cheap X-rated movies. The other showed men modeling underwear in what some said appeared to be a state of arousal.</p><p class="css-at9mc1 evys1bk0">A spokesman for the company, Robert Triefus, declined to answer questions last night and deferred to the statement.</p></div><aside class="css-ew4tgv" aria-label="companion column"></aside></div></section><div class="bottom-of-article"><div class="css-lojhqv">A version of this article appears in print on <span class="css-1dmwf73"> </span>, Section B, Page 9 of the National edition with the headline: Calvin Klein Cancels Ads With Children Amid Criticism<span>. <a href="https://www.parsintl.com/publication/the-new-york-times/">Order Reprints</a> | <a href="https://www.nytimes.com/section/todayspaper">Today’s Paper</a> | <a href="https://www.nytimes.com/subscriptions/Multiproduct/lp8HYKU.html?campaignId=48JQY">Subscribe</a></span></div><div class="css-b9twaf e9ne27s0">See more on: <a href="https://www.nytimes.com/topic/person/rudolph-w-giuliani">Rudolph W. 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''As a result, we have decided to discontinue the campaign immediately.''"}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":true,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":3},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"A full-page version of the advertisement ran on page A5 of The New York Times yesterday, and it is also in the March issue of the magazine Martha Stewart Living. A two-page ad, featuring the boys on one page and two little girls on another, will also appear Sunday in The New York Times Magazine, which has already gone to press."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":4},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The big ad was to go up on the billboard outside the defunct Times Square Theater, a state-owned building on the northwest corner of Seventh Avenue and 42d Street that currently features an ad for Calvin Klein underwear for adults."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":5},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The new campaign for boys' and girls' underwear, developed by the company's in-house agency, CRK Advertising, and shot by the fashion photographer Mario Testino, ''was intended to show children smiling, laughing and just being themselves,'' the statement said."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":6},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"''We wanted to capture the same warmth and spontaneity that you find in a family snapshot,'' the statement continued."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":7},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"But critics were unimpressed."}],"textAlign":"DEFAULT"},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"''I think they're in very bad taste,'' Mayor Rudolph W. Giuliani said yesterday before the company announced that it was pulling the ads. ''But I can't stop them. I mean, there's the First Amendment.''"}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":true,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":8},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The Rev. Donald E. Wildmon, the president of the American Family Association in Tupelo, Miss., told The Associated Press that the photo would appeal to pedophiles and was ''nothing more than pornography.''"}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":9},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"This is the latest in a long string of Calvin Klein ad campaigns that have drawn fire for what was perceived to be sexual content."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":10},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Twice within three months in 1995, the company canceled ad campaigns under barrages of criticism. One, for jeans, featured teen-age models in poses and settings that critics said reeked of cheap X-rated movies. The other showed men modeling underwear in what some said appeared to be a state of arousal."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":11},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"A spokesman for the company, Robert Triefus, declined to answer questions last night and deferred to the statement."}],"textAlign":"DEFAULT"}]},"storyFormat":null,"storylines":[{"__typename":"AssociatedStoryline","ruleName":"styln-metro-general","storyline":{"__typename":"Storyline","context":null,"displayName":"Best of Metro","experimentalJsonBlob":"{\"data\":[{\"version\":1,\"type\":\"experimentalJsonBlob\",\"data\":[{\"version\":1,\"type\":\"guide\",\"data\":{\"title\":\"Around the New York Region\",\"leadIn\":\"A look at life, culture, politics and more in New York, New Jersey and Connecticut.\",\"sections\":[{\"section\":[{\"type\":\"bulletedList\",\"value\":[\"\u003Cstrong\u003E\u003C\u002Fstrong\u003E\u003Cstrong\u003ESpeaking for the Dead:\u003C\u002Fstrong\u003E To Michael Hirsch, the desecration of hundreds of graves in Brooklyn was a ghoulish crime. 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So, "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002F3370d090-5bb1-54dc-82b4-5f4da48ab276","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F16\u002Fnyregion\u002Fstolen-grave-markers-brooklyn.html"}],"text":"he did something about it"},{"__typename":"TextInline","formats":[],"text":"."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":""},{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"Outdoor Dining Faces Backlog:"},{"__typename":"TextInline","formats":[],"text":" A program to restart outdoor dining in New York City has already received some 4,000 applications, but "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002F24bb4808-ce85-5df1-a017-5c069c8fc0ce","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F14\u002Fnyregion\u002Fnyc-outdoor-dining-sheds.html"}],"text":"many angry restaurant owners say they are stuck in a bureaucratic maze"},{"__typename":"TextInline","formats":[],"text":"."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"Rescuing Albany:"},{"__typename":"TextInline","formats":[],"text":" Gov. Kathy Hochul has proposed to earmark $400 million to "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002F7bab5dc7-3d1b-5154-aa9f-c4e260eb721a","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F09\u002Fnyregion\u002Falbany-revitalization-downtown.html"}],"text":"revitalize New York’s run-down capital city"},{"__typename":"TextInline","formats":[],"text":", where poverty rates are high and the downtown is moribund."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":""},{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"N.Y.P.D.’s Overtime Problem:"},{"__typename":"TextInline","formats":[],"text":" The Police Department has already blown through its overtime budget halfway through the fiscal year as "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002F8e4cd302-664e-5db8-b1cd-057729ae0ab0","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F04\u002Fnyregion\u002Fnypd-overtime-hiring.html"}],"text":"departures rise and the agency struggles to recruit new officers"},{"__typename":"TextInline","formats":[],"text":"."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"‘Unbeatable’ Fake IDs:"},{"__typename":"TextInline","formats":[],"text":" A "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002F0ffb2625-3338-5ba9-ae34-c8f564c1100f","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F13\u002Fnyregion\u002Fstudents-high-tech-fake-ids.html"}],"text":"new generation of fake IDs"},{"__typename":"TextInline","formats":[],"text":" — complete with holograms, engravings and just the right polycarbonate — are bedeviling bouncers."}]}]}]}}]}]},"hubAssets":[],"primaryAssets":[],"promotedLiveAssets":[],"tone":"NEWS","topLinks":null,"uri":"nyt:\u002F\u002Fstoryline\u002Fe47fd02a-385b-40e0-8181-81df5633a8cd","url":"https:\u002F\u002Fwww.nytimes.com\u002Fstoryline\u002Fe47fd02a-385b-40e0-8181-81df5633a8cd"},"testName":""}],"subsection":null,"summary":"Calvin Klein Inc cancels advertising drive for new line of children's underwear after heavy criticism from conservative groups, psychologists and Mayor Rudolph W Giuliani; drops plan to unveil huge Times Square billboard showing two young boys arm wrestling while clad only in underpants; drive is latest in long string of Calvin Klein ad campaigns that have drawn fire for what is perceived as sexual content; photo (M)","timesTags":[{"__typename":"Location","associatedLegacyCollections":[],"displayName":"New York City","isAdvertisingBrandSensitive":false,"uri":"nyt:\u002F\u002Flocation\u002Fa94dfb25-58b9-5704-8f0b-4cb2af6a1082","vernacular":"NYC;New York City"},{"__typename":"Organization","associatedLegacyCollections":[],"displayName":"KLEIN, CALVIN, INC","isAdvertisingBrandSensitive":false,"uri":"nyt:\u002F\u002Forganization\u002Ff002d4ab-060a-595d-9a99-c9f60b98d518","vernacular":""},{"__typename":"Person","associatedLegacyCollections":[{"__typename":"LegacyCollection","headline":{"__typename":"CreativeWorkHeadline","default":"Rudolph W. 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