Consumer Products Consulting Services

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data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">About</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-e8f22857-327f-4106-9608-d4f607c624d8, #nav-e8f22857-327f-4106-9608-d4f607c624d8-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-co/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-e8f22857-327f-4106-9608-d4f607c624d8-close" 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Results">Client Results</a> </li> <li> <a href="/es-co/about/awards-recognition/" aria-label="Awards & Recognition">Awards & Recognition</a> </li> <li> <a href="/es-co/about/global-affiliations/" aria-label="Global Affiliations">Global Affiliations</a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-1ae22494-caef-427c-a1a0-f15817cc4103" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Diversity, Equity & Inclusion</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-1ae22494-caef-427c-a1a0-f15817cc4103, #sub-nav-1ae22494-caef-427c-a1a0-f15817cc4103-close, #-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-1ae22494-caef-427c-a1a0-f15817cc4103-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">About</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-co/about/further/diversity-equity-inclusion/" aria-label="Diversity, Equity & Inclusion">Diversity, Equity & Inclusion</a> </h5> <ul> <li> <a href="/es-co/about/further/diversity-equity-inclusion/dei-report/" aria-label="2024 Diversity, Equity, and Inclusion Report">2024 Diversity, Equity, and Inclusion Report</a> </li> <li> <a href="/es-co/about/further/diversity-equity-inclusion/dei-report/2023/" aria-label="2023 Diversity, Equity, and Inclusion Report">2023 Diversity, Equity, and Inclusion Report</a> </li> </ul> </div> </div> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/es-co/about/further/our-social-impact/" aria-label="Social Impact">Social Impact</a> </li> <li> <a href="/es-co/about/further/our-sustainability/" aria-label="Sustainability">Sustainability</a> </li> <li> <a href="/es-co/about/world-economic-forum/" aria-label="World Economic Forum">World Economic Forum</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/es-co/about/further/" aria-label="Learn more about Further">Learn more about Further</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-8742f0b6-7ad2-4305-a2f9-afea74fc2f7c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Carreras</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-8742f0b6-7ad2-4305-a2f9-afea74fc2f7c, #nav-8742f0b6-7ad2-4305-a2f9-afea74fc2f7c-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-co/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-8742f0b6-7ad2-4305-a2f9-afea74fc2f7c-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/es-co/careers/">Carreras</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-7616c428-6022-40d6-861f-d95401ab198f" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Trabaja con Nosotros</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-7616c428-6022-40d6-861f-d95401ab198f, #sub-nav-7616c428-6022-40d6-861f-d95401ab198f-close, #nav-8742f0b6-7ad2-4305-a2f9-afea74fc2f7c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-7616c428-6022-40d6-861f-d95401ab198f-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Carreras</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-co/careers/work-with-us/" aria-label="Trabaja con Nosotros">Trabaja con Nosotros</a> </h5> <ul> <li> <a href="/es-co/careers/work-with-us/find-your-place/" aria-label="Find Your Place">Find Your Place</a> </li> <li> <a href="/es-co/careers/work-with-us/our-work-areas/" aria-label="Nuestras Áreas de Trabajo">Nuestras Áreas de Trabajo</a> </li> <li> <a href="/es-co/careers/work-with-us/integrated-teams/" aria-label="Equipos Integrados">Equipos Integrados</a> </li> <li> <a href="/es-co/careers/work-with-us/students/" aria-label="Estudiantes">Estudiantes</a> </li> <li> <a href="/es-co/careers/work-with-us/internships-programs/" aria-label="Internships & Programs">Internships & Programs</a> </li> <li> <a href="/es-co/careers/work-with-us/recruiting-events/" aria-label="Eventos de Reclutamiento">Eventos de Reclutamiento</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-b7d4b3c5-948f-4db4-b2e7-b3e4ac0dc223" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">La Vida en Bain</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-b7d4b3c5-948f-4db4-b2e7-b3e4ac0dc223, #sub-nav-b7d4b3c5-948f-4db4-b2e7-b3e4ac0dc223-close, #nav-8742f0b6-7ad2-4305-a2f9-afea74fc2f7c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-b7d4b3c5-948f-4db4-b2e7-b3e4ac0dc223-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Carreras</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-co/careers/life-at-bain/" aria-label="La Vida en Bain">La Vida en Bain</a> </h5> <ul> <li> <a href="/es-co/careers/life-at-bain/supporting-your-growth/career-stories/" aria-label="Historias Profesionales">Historias Profesionales</a> </li> <li> <a href="/es-co/careers/life-at-bain/our-people/" aria-label="Nuestra Gente">Nuestra Gente</a> </li> <li> <a href="/es-co/careers/life-at-bain/where-we-work/" aria-label="Dónde Trabajamos">Dónde Trabajamos</a> </li> <li> <a href="/es-co/careers/life-at-bain/supporting-your-growth/" aria-label="Apoyando tu Crecimiento">Apoyando tu Crecimiento</a> </li> <li> <a href="/es-co/careers/life-at-bain/affinity-groups/" aria-label="Grupos de Afinidad">Grupos de Afinidad</a> </li> <li> <a href="/es-co/careers/life-at-bain/benefits/" aria-label="Beneficios">Beneficios</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/es-co/careers/impact-stories/" aria-label="Impact Stories">Impact Stories</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-bb40ab5c-9f7a-445a-9f91-7b8de4f8bb90" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Nuestro Proceso</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-bb40ab5c-9f7a-445a-9f91-7b8de4f8bb90, #sub-nav-bb40ab5c-9f7a-445a-9f91-7b8de4f8bb90-close, #nav-8742f0b6-7ad2-4305-a2f9-afea74fc2f7c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-bb40ab5c-9f7a-445a-9f91-7b8de4f8bb90-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Carreras</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-co/careers/hiring-process/" aria-label="Nuestro Proceso">Nuestro Proceso</a> </h5> <ul> <li> <a href="/es-co/careers/hiring-process/what-to-expect/" aria-label="Qué Esperar">Qué Esperar</a> </li> <li> <a href="/es-co/careers/hiring-process/interviewing/" aria-label="Entrevistas">Entrevistas</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__career-ctas primary-nav__career-ctas-hamburger"> <a href="/es-co/careers/find-a-role/" class="btn--pill-hamburger " data-ctabuttonclick="true">FIND JOBS </a> </div> </div> </div> </div> </section> </div> </div> </li> </ul> <ul class="primary-nav__level-one off-canvas-menu__utility-nav global-utility-nav"> <li> <a href="#" id="nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> Offices </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793, #nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-co/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Offices">Offices</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-74435fa9-bffd-4b42-bd06-6c341033c377" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-74435fa9-bffd-4b42-bd06-6c341033c377, #nav-utility-74435fa9-bffd-4b42-bd06-6c341033c377-close, #nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-74435fa9-bffd-4b42-bd06-6c341033c377-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/es-co/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/es-co/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/es-co/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/es-co/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/es-co/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/es-co/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/es-co/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/es-co/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/es-co/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/es-co/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/es-co/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/es-co/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/es-co/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/es-co/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/es-co/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/es-co/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/es-co/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/es-co/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/es-co/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/es-co/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/es-co/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-e8b36ee4-e906-42df-89a1-49a449565ebd" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-e8b36ee4-e906-42df-89a1-49a449565ebd, #nav-utility-e8b36ee4-e906-42df-89a1-49a449565ebd-close, #nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-e8b36ee4-e906-42df-89a1-49a449565ebd-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe & Africa</h5> <ul> <li> <a href="/es-co/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/es-co/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/es-co/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/es-co/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/es-co/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/es-co/offices/dusseldorf/" aria-label="Dusseldorf">Dusseldorf</a> </li> <li> <a href="/es-co/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/es-co/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/es-co/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/es-co/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/es-co/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/es-co/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/es-co/offices/london/" aria-label="London">London</a> </li> <li> <a href="/es-co/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/es-co/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/es-co/offices/munich/" aria-label="Munich">Munich</a> </li> <li> <a href="/es-co/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/es-co/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/es-co/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/es-co/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/es-co/offices/vienna/" aria-label="Vienna">Vienna</a> </li> <li> <a href="/es-co/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/es-co/offices/zurich/" aria-label="Zurich">Zurich</a> </li> </ul> </div> </div> </li> </ul> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-c99db84d-b5dd-4813-9811-65d8e747eb4c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Middle East</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-c99db84d-b5dd-4813-9811-65d8e747eb4c, #nav-utility-c99db84d-b5dd-4813-9811-65d8e747eb4c-close, #nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-c99db84d-b5dd-4813-9811-65d8e747eb4c-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5><a href=/es-co/offices/middle-east/>Middle East</a></h5> <ul> <li> <a href="/es-co/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/es-co/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/es-co/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-e6efae4f-37ce-480f-bfbb-62407e04fc8d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-e6efae4f-37ce-480f-bfbb-62407e04fc8d, #nav-utility-e6efae4f-37ce-480f-bfbb-62407e04fc8d-close, #nav-utility-05715826-e77d-4eca-8f3a-31fd03a57793-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-e6efae4f-37ce-480f-bfbb-62407e04fc8d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="/es-co/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/es-co/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/es-co/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/es-co/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/es-co/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/es-co/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/es-co/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/es-co/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/es-co/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/es-co/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/es-co/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/es-co/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/es-co/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/es-co/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/es-co/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </div> </div> </li> </ul> </div> </div> <a href="/es-co/about/offices/" aria-label="See all offices" target="" class="primary-nav__see-all">See all offices</a> </div> </div> </section> </div> </div> </li> <li > <a href="/es-co/about/alumni-services/" aria-label="Alumni" class="">Alumni</a> </li><li > <a href="/es-co/about/media-center/" aria-label="Media Center" target="_top" class="">Media Center</a> </li><li > <a href="/es-co/subscribe/" aria-label="Subscribe" class="">Subscribe</a> </li><li > <a href="/es-co/about/contact-us/" aria-label="Contact" target="_top" class="">Contact</a> </li> <li> <a href="#" id="nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> <i class="utility-navigation__icon utility-megamenu__icon utility-megamenu__icon--spritesheet columbia-icon"></i> Colombia | Español </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847, #nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-co/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Select your region and language">Select your region and language</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-84736d05-90be-4b75-94a9-83f968ed7e7c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Global</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-84736d05-90be-4b75-94a9-83f968ed7e7c, #nav-utility-84736d05-90be-4b75-94a9-83f968ed7e7c-close, #nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-84736d05-90be-4b75-94a9-83f968ed7e7c-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Global</h5> <ul> <li> <a href="/industry-expertise/consumer-products/" title="Global (English)" target="" data-visibility-id="utility-lang-message_en" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--global"></i> Global (English) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-5d7123ab-f18d-400d-8b5e-6d95b72d1ffc" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-5d7123ab-f18d-400d-8b5e-6d95b72d1ffc, #nav-utility-5d7123ab-f18d-400d-8b5e-6d95b72d1ffc-close, #nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-5d7123ab-f18d-400d-8b5e-6d95b72d1ffc-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/pt-br/industrias/consumer-products/" title="Brazil (Português)" target="" data-visibility-id="utility-lang-message_pt-br" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet brazil-icon"></i> Brazil (Português) </a> </li> <li> <a href="/es-ar/industry-expertise/consumer-products/" title="Argentina (Español)" target="" data-visibility-id="utility-lang-message_es-ar" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet argentina-icon"></i> Argentina (Español) </a> </li> <li> <a href="/es-cl/industry-expertise/consumer-products/" title="Chile (Español)" target="" data-visibility-id="utility-lang-message_es-cl" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet chile-icon"></i> Chile (Español) </a> </li> <li> <a href="/es-co/industry-expertise/consumer-products/" title="Colombia (Español)" target="" data-visibility-id="utility-lang-message_es-co" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet columbia-icon"></i> Colombia (Español) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-40f2dfe8-1ed6-4d1e-81f5-e9cb11cf9475" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe, Middle East, & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-40f2dfe8-1ed6-4d1e-81f5-e9cb11cf9475, #nav-utility-40f2dfe8-1ed6-4d1e-81f5-e9cb11cf9475-close, #nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-40f2dfe8-1ed6-4d1e-81f5-e9cb11cf9475-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe, Middle East, & Africa</h5> <ul> <li> <a href="/fr/expertises-sectorielles/grande-consommation/" title="France (Français)" target="" data-visibility-id="utility-lang-message_fr" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet france-icon"></i> France (Français) </a> </li> <li> <a href="/de/branchenkompetenzen/konsumgueter/" title="DACH Region (Deutsch)" target="" data-visibility-id="utility-lang-message_de" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH Region (Deutsch) </a> </li> <li> <a href="/it/industry-expertise/consumer-products/" title="Italy (Italiano)" target="" data-visibility-id="utility-lang-message_it" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet italy-icon"></i> Italy (Italiano) </a> </li> <li> <a href="/es-es/industry-expertise/consumer-products/" title="Spain (Español)" target="" data-visibility-id="utility-lang-message_es-es" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet spain-icon"></i> Spain (Español) </a> </li> <li> <a href="/el/industry-expertise/consumer-products/" title="Greece (Elliniká)" target="" data-visibility-id="utility-lang-message_el" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet greece-icon"></i> Greece (Elliniká) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-fed69f8f-b1e9-4c82-bfe7-8152b643f814" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-fed69f8f-b1e9-4c82-bfe7-8152b643f814, #nav-utility-fed69f8f-b1e9-4c82-bfe7-8152b643f814-close, #nav-utility-3d15a8a4-a59e-4281-8e7f-f2790a06a847-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-fed69f8f-b1e9-4c82-bfe7-8152b643f814-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="http://www.bain.cn/" title="China (中文版)" target="_blank" data-visibility-id="utility-lang-message_zh" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet china-icon"></i> China (中文版) <span class="icon-external-link"></span> </a> </li> <li> <a href="/ko/industries/consumer-products/" title="Korea (한국어)" target="" data-visibility-id="utility-lang-message_ko" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet korea-icon"></i> Korea (한국어) </a> </li> <li> <a href="/ja/industries/consumer-products/" title="Japan (日本語)" target="" data-visibility-id="utility-lang-message_ja" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet japan-icon"></i> Japan (日本語) </a> </li> </ul> </div> </div> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="red-86e754e4-9dcf-4f61-af6a-3d1c1e640f22" class="js-offcanvas-red-folder" data-nav-red-folder-hamburger-control> <span class="icon-folder"></span>Saved items  <span class="red-folder-count-container" data-red-folder-count-container>(<span class="red-folder-count" data-red-folder-count>0</span>)</span> </a> <section class="red-folder empty" data-delay-toggle data-control-elements="#red-86e754e4-9dcf-4f61-af6a-3d1c1e640f22, #red-86e754e4-9dcf-4f61-af6a-3d1c1e640f22-close" data-class-toggle="red-folder--expanded" data-delay-time="400" data-reverse="true" data-level="1"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-co/"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="red-86e754e4-9dcf-4f61-af6a-3d1c1e640f22-close" class="off-canvas-menu__back-link" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Main menu</a> </div> <div class="large-12 column utility-megamenu__content"> <div class="red-folder__full"> <div class="large-12 column red-folder__content" data-bookmark-container data-count="0"></div> <a href="/es-co/about/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/es-CO/api/redfolder/getcontent" data-databaseendpointurl="/es-CO/api/redfolder/addUpdateUserBookmark" class="textlink textlink--cta">Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> </div> <section class="red-folder-empty"> <span class="icon-folder-open" id="icon-folder-open"></span> <h4 class="">You have no saved items.</h4> <p>Bookmark content that interests you and it will be saved here for you to read or share later.</p> <div class="red-folder-empty__btns"> <a href="/es-co/insights/" class="btn">Explore Bain Insights</a> </div> </section> </div> </section> </li> </ul> <script nonce="WRwtWrQb8M3aqlQLZd/rkpq+3VnikDYb6oPwOi9h5iA="> //script to trigger red folder hamburger item for careers (function () { var redFolderCountContainer = document.querySelector('.red-folder-count-container'); var globalRedFolderUtilityNav = document.querySelector('.js-offcanvas-red-folder'); var careerUtilityNavItemRedFolder = document.querySelector('.career-utility-nav-item-red-folder'); var careerUtilityNavItemRedFolderLi = document.querySelector('.career-utility-nav-item-red-folder-li'); if (careerUtilityNavItemRedFolder != null && careerUtilityNavItemRedFolderLi != null) { const observer = new MutationObserver((mutations) => { mutations.forEach((mutation) => { if (mutation.type === 'attributes' && mutation.attributeName === 'class') { if (mutation.target.className.includes('has-count')) { careerUtilityNavItemRedFolderLi.classList.add('full'); careerUtilityNavItemRedFolder.classList.add('utility-navigation__red-folder-link'); careerUtilityNavItemRedFolder.href = globalRedFolderUtilityNav.href; } else { careerUtilityNavItemRedFolderLi.classList.remove('full'); careerUtilityNavItemRedFolder.classList.remove('utility-navigation__red-folder-link'); careerUtilityNavItemRedFolder.href = '#'; } } }); }); observer.observe(redFolderCountContainer, { attributes: true }); } })(); //script to trigger utility nav hamburger for careers (function () { var careerUtilityNavItems = document.querySelectorAll('.career-utility-nav-item'); var menuBackLink = document.querySelector('.career-back-link'); var globalUtlityNavItem = document.querySelector('.global-utility-nav').querySelectorAll('a'); if (careerUtilityNavItems != null) { careerUtilityNavItems.forEach(navItem => navItem.addEventListener('click', function (event) { var target = event.target || event.srcElement; var text = target.innerText; if (menuBackLink != null) { for (let i = 0; i < globalUtlityNavItem.length; i++) { if (target.className.includes('career-utility-nav-item-red-folder') && target.parentElement.className.includes('full')) { break; } if 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has-caret">Industries</a> <ul class="primary-nav__mega-menu menu-4-col"> <li class="primary-nav__mega-menu-wrapper"> <section> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/es-co/industry-expertise/" aria-label="Industries">Industries</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/es-co/industry-expertise/aerospace-defense-government-services/" aria-label="Aerospace & Defense" role="menuitem">Aerospace & Defense</a> </li> <li role="none"> <a href="/es-co/industry-expertise/automotive/" aria-label="Automotive & Mobility" role="menuitem">Automotive & Mobility</a> </li> <li role="none"> <a href="/es-co/industry-expertise/aviation/" aria-label="Aviation" role="menuitem">Aviation</a> </li> <li role="none"> <a href="/es-co/industry-expertise/consumer-products/" aria-label="Consumer Products" role="menuitem">Consumer Products</a> </li> <li role="none"> <a href="/es-co/industry-expertise/energy-and-natural-resources/" aria-label="Energy & Natural Resources" role="menuitem">Energy & Natural Resources</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/es-co/industry-expertise/agribusiness/" aria-label="Agribusiness" role="menuitem">Agribusiness</a> </li> <li role="none"> <a href="/es-co/industry-expertise/chemicals/" aria-label="Chemicals" role="menuitem">Chemicals</a> </li> <li role="none"> <a href="/es-co/industry-expertise/mining/" aria-label="Mining" role="menuitem">Mining</a> </li> <li role="none"> <a href="/es-co/industry-expertise/oil-gas/" aria-label="Oil & Gas" role="menuitem">Oil & Gas</a> </li> <li role="none"> <a href="/es-co/industry-expertise/utilities-renewables/" aria-label="Utilities & Renewables" role="menuitem">Utilities & Renewables</a> </li> </ul> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/es-co/industry-expertise/financial-services/" aria-label="Financial Services" role="menuitem">Financial Services</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/es-co/industry-expertise/financial-services/banking/" aria-label="Banking" role="menuitem">Banking</a> </li> <li role="none"> <a href="/es-co/industry-expertise/financial-services/insurance/" aria-label="Insurance" role="menuitem">Insurance</a> </li> <li role="none"> <a href="/es-co/industry-expertise/financial-services/card-payments/" aria-label="Payments" role="menuitem">Payments</a> </li> <li role="none"> <a href="/es-co/industry-expertise/financial-services/wealth-asset-management/" aria-label="Wealth & Asset Management" role="menuitem">Wealth & Asset Management</a> </li> <li role="none"> <a href="/es-co/industry-expertise/financial-services/fintech/" 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Insights">View all Insights</a> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Featured topics</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/es-co/insights/topics/ai/" aria-label="Artificial Intelligence" role="menuitem">Artificial Intelligence</a> </li> <li role="none"> <a href="/es-co/insights/topics/inflation/" aria-label="Managing Inflation" role="menuitem">Managing Inflation</a> </li> <li role="none"> <a href="/es-co/insights/topics/volatility/" aria-label="Thriving Amid Volatility" role="menuitem">Thriving Amid Volatility</a> </li> <li role="none"> <a href="/es-co/insights/topics/ceo-agenda/talent/" aria-label="The Talent Imperative" role="menuitem">The Talent Imperative</a> </li> <li role="none"> <a href="/insights/topics/macro-trends/" aria-label="Macro Trends" role="menuitem">Macro Trends</a> </li> </ul> </div> <div 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<div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/es-co/about/" aria-label="About">About</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/es-co/about/what-we-do/" aria-label="What We Do" role="menuitem">What We Do</a> </li> <li role="none"> <a href="/es-co/about/what-we-believe/" aria-label="What We Believe" role="menuitem">What We Believe</a> </li> <li role="none"> <a href="/es-co/about/our-people/" aria-label="Our People & Leadership" role="menuitem">Our People & Leadership</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/es-co/client-results/" aria-label="Client Results" role="menuitem">Client Results</a> </li> <li role="none"> <a href="/es-co/about/awards-recognition/" aria-label="Awards & Recognition" role="menuitem">Awards & Recognition</a> </li> <li role="none"> <a 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data-endpoint="/es-CO/api/redfolder/getcontent" data-databaseendpointurl="/es-CO/api/redfolder/addUpdateUserBookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove"> <i class="icon-bookmark" aria-hidden="true"></i> </a> </li> <div class="site-search__form-wrap"> <form class="site-search__search-form" name="site-search" data-cookie-form data-cookie-name="previousSearches" data-cookie-element="#nav-site-search-input" data-cookie-max-length="5" action="/es-co/search/"> <button class="site-search__search-submit" title="search"> <span class="icon-search"></span> </button> <label for="nav-site-search-input" class="site-search__visually-hidden-label">Search insights, services, and experts"</label> <input id="nav-site-search-input" data-autocomplete data-autocomplete-container="#nav-site-search-autocomplete" data-search-results-container="#nav-site-search-results" data-char-threshold="3" autocomplete="off" data-enable-keyboard="true" class="site-search__search-input" 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class="hero__title-wrap medium-8 large-5 column end"> <div class="hero__title hero__description-container "> <p class="hero__tag">Industry</p> <h1 class="showDesktopTitle">Consumer Products</h1> <h1 class="showMobileTitle hero__title">Consumer Products</h1> </div> <div class="hero__description rte__heading hero__description-container"> <p>Scale still matters, but it’s not enough</p> </div> </div> </div> </div> </header> <div id="in-page-nav-top-anchor"></div> <section id="in-page-nav" class="in-page-nav" data-scroll-dependent data-sticky-container data-toggler="is-expanded"> <div class="in-page-nav__nav-wrap sticky" data-sticky data-margin-top="0" data-stack-elements="#site-header" data-sticky-on="small" data-top-anchor="in-page-nav-top-anchor" data-bottom-anchor="in-page-nav-bottom-anchor"> <h6 class="in-page-nav__title">Consumer Products</h6> <span class="in-page-nav__active-section" id="in-page-active-section" data-toggle="in-page-nav"></span> <ul class="in-page-nav__nav-list" 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id="overview-section" data-magellan-target="overview-section"> <div class="medium-10 large-8 column overview--centered medium-centered"> <div id="overview-section-text" > <p style="text-align: left;">Consumer goods companies have been dealing with turbulence and disruption for years, but not like this. A global pandemic, massive shifts in consumer behavior, supply chain shocks, and competition from new players are just some of the factors putting the brakes on growth. An intense focus on sustainability has consumers and companies at every stage of the value chain rethinking their habits, priorities and ways  of doing business.</p> <p style="text-align: left;">Despite those pressures, the list of leading CP companies has remained remarkably stable, a testament to the advantages of scale. By reshaping their portfolios, revamping their go-to-market models and pursuing operational efficiencies, scale leaders have managed to remain on top—for now.</p> <p style="text-align: left;">Our consumer products consulting expertise ensures you stay there.  As agility and consumer intimacy become ever more critical, we'll help you navigate disruption, anticipate risks and remain an industry leader. We can help you:</p> <ul style="text-align: left;"> <li>Develop a <a href="/es-co/industry-expertise/consumer-products/consumer-lab/">deeper understanding</a> of your consumers to shape your business outcomes today and in the future</li> <li>Develop a winning strategy using <a href="/es-co/consulting-services/strategy/digital-strategy/">Bain Radar 360 Strategy<sup>®</sup></a>: Adopt a “today-forward/future-back” approach that enables you to reach full potential with today's business as you make rapid progress toward your future vision.</li> <li>Accelerate brand growth, even in slow-growth categories in developed markets, using our Brand Accelerator </li> <li>Become a true partner with retailers, managing <a href="/es-co/industry-expertise/consumer-products/key-account-management/"><strong>key accounts</strong></a><strong> </strong>more effectively than ever</li> <li>Turn your <a href="/es-co/consulting-services/operations/supply-chain/">supply chains</a> into competitive weapons</li> <li>Unlock the power of your supply base from <a href="/es-co/consulting-services/operations/procurement/">Procurement Full Potential</a> efforts to drive margin expansion, meet your scope 3 and ESG targets, and drive resiliency & innovation</li> <li>Reshape your brand portfolios through strategic <a href="/es-co/consulting-services/mergers-acquisitions/">mergers & acquisitions</a> and <a href="/es-co/consulting-services/mergers-acquisitions/divestitures-and-spin-offs/">divestitures</a>, to achieve scale, tap into new growth areas or acquire new capabilities. We can help you optimize target selection, diligence and value creation, supported by the right M&A strategy and integration expertise.</li> <li>Simplify, speed up and slim down <a title="Winning operating models" href="/es-co/insights/winning-operating-models/"><strong>operating models</strong></a> to maximize the effectiveness and efficiency of your organization</li> <li>Build <a href="/es-co/consulting-services/sustainability-corporate-responsibility/">sustainability</a> into your strategy, so you transform it from a challenge to an opportunity.</li> </ul> <p style="text-align: left;">Our clients include companies in the food, beverages, personal and household care, consumer durables, luxury goods, apparel and shoes, recreational products, over-the-counter medicines and other sectors. The breadth of our experience and expertise, combined with our broad ecosystem of best-of-breed partners, ensures that we tailor powerful solutions that meet your exact needs.</p> </div> </div> </section> <section class="spacing spacing--top-bottom"> <section class="standard-grid-block column row" id="fb8c0141-92b6-44ee-a3d6-518151f7d753" data-magellan-target="fb8c0141-92b6-44ee-a3d6-518151f7d753" > <div class="section__intro"> <h2 class="showDesktopTitle">Our Consulting Services</h2> <h2 class="showMobileTitle">Our Consulting Services</h2> </div> <div class="standard-grid-block__items"> <section class="standard-grid-block__item column"> <div> <h3 class="">Consumer-led Brand Growth</h3> <div class="rte rte__heading"><p>A powerful, data-driven solution that puts consumers at the heart of your growth strategy. Discover how the Bain Brand Accelerator can help you break free from a category view of the world, refocus on consumers’ needs, grow and nurture brands through multi-year value creation plans, and much more.</p></div> </div> <a href="/es-co/industry-expertise/consumer-products/consumer-led-brand-growth/" class="textlink textlink--cta" > Learn more </a> </section> <section class="standard-grid-block__item column"> <div> <h3 class="">Commercial Excellence</h3> <div class="rte rte__heading"><p>Navigate the tectonic shifts in retail to accelerate growth. We work with you across five distinct pillars of commercial excellence, to identify the true sources of value and deliver on them. We also help you transform your organizational operating model and enhance your technology capabilities to support your commercial excellence strategy.</p></div> </div> <a href="/es-co/industry-expertise/consumer-products/commercial-excellence/" class="textlink textlink--cta" > Learn more </a> </section> <section class="standard-grid-block__item column"> <div> <h3 class="">Digitalization in Consumer Products</h3> <div class="rte rte__heading"><p>Become a digital performance leader by fusing technology, data and organizational design. We help hundreds of CPG companies develop best-in-class digital strategies that direct your investments to the priority initiatives that will generate the most value.</p></div> </div> <a href="/es-co/industry-expertise/consumer-products/digitalization-in-consumer-products/" class="textlink textlink--cta" > Learn more </a> </section> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="279e8d3c-b1ef-4cb4-aa4c-4dab16968cab" data-magellan-target="279e8d3c-b1ef-4cb4-aa4c-4dab16968cab"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Our Consumer Products Experience</h3> <h3 class="showMobileTitle">Our Consumer Products Experience</h3> </div> </div> <div class="medium-10 large-8 column content-align medium-centered">  <div id="basicTextBlockReadMore46206569-0901-48b2-b67c-7e5a402fd5e7" class="rte__heading rte__rte-table"> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="brand-narrative-container"> <div class="mobile-carousel brand-narrative-container__carousel " data-brand-narrative-carousel> <section class="brand-narrative "> <div class="brand-narrative--largeFont"> 4,100+ </div> <p>CP engagements over the past decade</p> </section> <section class="brand-narrative "> <div class="brand-narrative--largeFont"> >80% </div> <p>of the world’s Top 50 CPG companies have worked with us</p> </section> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section id="5f43cc7d-1746-4fe3-add3-1178afd35e69" data-magellan-target="5f43cc7d-1746-4fe3-add3-1178afd35e69" class="section image-text-promo-container image-text-promo-container--small column row"> <div class="section__midline-heading"> <h3 class="">Our Client Results</h3> </div> <div class="row large-up-2 mobile-carousel" data-mobile-carousel> <section class="image-text-promo image-text-promo--small column"> <div class="row large-up-2"> <div class="column"> <a href="/es-co/client-results/a-food-companys-bold-play-to-restore-margin-and-growth/" aria-label="Client results promo link"> <div class="image-text-promo__picture-wrap"> <picture> <source srcset="/contentassets/56f159fc18d3421e86baccbe0bc7ed71/18350-cpco-1x1.jpg?width=350&height=350&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/56f159fc18d3421e86baccbe0bc7ed71/18350-cpco-16x9.jpg?width=768&height=432&mode=crop" media="(min-width:0px)" /> <img alt="" src="/contentassets/56f159fc18d3421e86baccbe0bc7ed71/18350-cpco-1x1.jpg?width=350&height=350&mode=crop" data-object-fit /> </picture> <span class="true-north-logo"> <img src="https://www.bain.com/globalassets/site-settings-imagery/true-north-bold.png" alt="" /> </span> </div> </a> </div> <div class="column image-text-promo__content-wrap"> <div class="image-text-promo__text-wrap"> <a href="/es-co/client-results/a-food-companys-bold-play-to-restore-margin-and-growth/" > <header> <p class="image-text-promo__tag">Case study</p> <h5 class="image-text-promo__title">A Food Company’s Bold Play to Restore Margin and Growth</h5> </header> <div class="image-text-promo__description"> <div class="rte__heading">An outside-in investor approach was key to reversing a decline.</div> </div> </a> </div> <div class="image-text-promo__bottom-wrap"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="1879862" data-endpoint="/es-CO/api/redfolder/getcontent" data-databaseendpointurl="/es-CO/api/redfolder/addUpdateUserBookmark"> <i class="icon-bookmark" 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<div class="column image-text-promo__content-wrap"> <div class="image-text-promo__text-wrap"> <a href="/es-co/client-results/a-strategic-separation-enables-new-growth-for-gsk-and-haleon/" > <header> <p class="image-text-promo__tag">Case study</p> <h5 class="image-text-promo__title">A Strategic Separation Enables New Growth for GSK and Haleon</h5> </header> <div class="image-text-promo__description"> <div class="rte__heading">A complex demerger defied the odds, coming in on time, on budget, and crisis free. </div> </div> </a> </div> <div class="image-text-promo__bottom-wrap"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="1853414" data-endpoint="/es-CO/api/redfolder/getcontent" data-databaseendpointurl="/es-CO/api/redfolder/addUpdateUserBookmark"> <i class="icon-bookmark" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> </section> </div> <div class="image-text-promo-container__more-results row medium-up-2"></div> <div class="image-text-promo-container__load-more"> <a class="btn btn--secondary" href="/es-co/client-results/?filters=industries(170)" data-ctabuttonclick="true"> See more </a> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section id="907435bd-ceb2-4b30-a9d3-ff93efa69136" data-magellan-target="907435bd-ceb2-4b30-a9d3-ff93efa69136" class="section card__grid column row js-profiles-grid"> <div class="section__midline-heading"> <h3 class="">Our Consumer Products Consultants</h3> </div> <div class="row small-up-1 medium-up-2 large-up-4" > <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/richard-webster/" aria-label="Richard Webster profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/73fad27df1b0456698634807d90a40cc/webster-richard-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/73fad27df1b0456698634807d90a40cc/webster-richard-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/73fad27df1b0456698634807d90a40cc/webster-richard-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/73fad27df1b0456698634807d90a40cc/webster-richard-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/richard-webster/" > <h4> Richard Webster <small class="" >Partner</small> <small class="" >London</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/jeroen-hegge/" aria-label="Jeroen Hegge profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/e37c9e804c0c40a0862e6a2e26909718/hegge-jeroen-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/e37c9e804c0c40a0862e6a2e26909718/hegge-jeroen-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/e37c9e804c0c40a0862e6a2e26909718/hegge-jeroen-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/e37c9e804c0c40a0862e6a2e26909718/hegge-jeroen-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/jeroen-hegge/" > <h4> Jeroen Hegge <small class="" >Partner</small> <small class="" >Amsterdam</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/jorge-rujana/" aria-label="Jorge Rujana profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/1f9c8b82c4cf4869bc4a288c8fd3a5d2/rujana-jorge-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/1f9c8b82c4cf4869bc4a288c8fd3a5d2/rujana-jorge-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/1f9c8b82c4cf4869bc4a288c8fd3a5d2/rujana-jorge-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/1f9c8b82c4cf4869bc4a288c8fd3a5d2/rujana-jorge-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/jorge-rujana/" > <h4> Jorge Rujana <small class="" >Partner</small> <small class="" >Dallas</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/david-zehner/" aria-label="David Zehner profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/562bb9ec8a5e40b0b190622d38416d08/zehner-david-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/562bb9ec8a5e40b0b190622d38416d08/zehner-david-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/562bb9ec8a5e40b0b190622d38416d08/zehner-david-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/562bb9ec8a5e40b0b190622d38416d08/zehner-david-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/david-zehner/" > <h4> David Zehner <small class="" >Partner</small> <small class="" >Sydney</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/joelle-de-montgolfier/" aria-label="Joëlle de Montgolfier profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/3201015e1c9646d280fe486daa79b794/2_de-montgolfier-joelle-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/3201015e1c9646d280fe486daa79b794/2_de-montgolfier-joelle-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/3201015e1c9646d280fe486daa79b794/2_de-montgolfier-joelle-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/3201015e1c9646d280fe486daa79b794/2_de-montgolfier-joelle-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/joelle-de-montgolfier/" > <h4> Joëlle de Montgolfier <small class="" >Practice Executive Vice President</small> <small class="" >Paris</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/weiwei-xing/" aria-label="Weiwei Xing profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/de3a22bd65ee4fcfae91ae47e92a100f/xing-weiwei-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/de3a22bd65ee4fcfae91ae47e92a100f/xing-weiwei-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/de3a22bd65ee4fcfae91ae47e92a100f/xing-weiwei-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/de3a22bd65ee4fcfae91ae47e92a100f/xing-weiwei-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/weiwei-xing/" > <h4> Weiwei Xing <small class="" >Partner</small> <small class="" >Hong Kong</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/charlotte-apps/" aria-label="Charlotte Apps profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/e79449f183934644bac06fbe91929f86/apps-charlotte-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/e79449f183934644bac06fbe91929f86/apps-charlotte-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/e79449f183934644bac06fbe91929f86/apps-charlotte-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/e79449f183934644bac06fbe91929f86/apps-charlotte-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/charlotte-apps/" > <h4> Charlotte Apps <small class="" >Practice Executive Vice President</small> <small class="" >Toronto</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/es-co/our-team/eileen-shy/" aria-label="Eileen Shy profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/de7235bb236e423d804a83d0ab95505e/shy-eileen-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/de7235bb236e423d804a83d0ab95505e/shy-eileen-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/de7235bb236e423d804a83d0ab95505e/shy-eileen-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/de7235bb236e423d804a83d0ab95505e/shy-eileen-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/es-co/our-team/eileen-shy/" > <h4> Eileen Shy <small class="" >Partner</small> <small class="" >New York</small> </h4> </a> </div> </div> </div> </div> </div> </div> <div class="column row centered"> <a class="btn btn--secondary" href="/es-co/our-team/?filters=industries(170)" data-ctabuttonclick="true">See more</a> </div> </section> </section> <section class="section column row spacing spacing--top-bottom" id="761e0087-7ad2-4f34-80a9-f4e748348f6b" data-magellan-target="761e0087-7ad2-4f34-80a9-f4e748348f6b"> <div class="section__midline-heading"> <h3 class="">Our Consumer Products Insights</h3> </div> <div class="card__grid column row feed__row"> <div class="row small-up-1 medium-up-2 large-up-4"> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/es-co/insights/sustainable-brands-in-your-future/" data-srcType="articleGrid"> <div class="card__image"> <a href="/es-co/insights/sustainable-brands-in-your-future/" aria-label="Card image link"> <div class="card__image-wrap"> <picture> <source srcset="/contentassets/498d0546e48c48f7bce207002d9dda3e/sustainable-brands_1440x810.jpg?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/498d0546e48c48f7bce207002d9dda3e/sustainable-brands_1440x810.jpg?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/498d0546e48c48f7bce207002d9dda3e/sustainable-brands_1440x810.jpg?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/498d0546e48c48f7bce207002d9dda3e/sustainable-brands_768x768.jpg?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/498d0546e48c48f7bce207002d9dda3e/sustainable-brands_768x768.jpg?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/498d0546e48c48f7bce207002d9dda3e/sustainable-brands_768x768.jpg?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/es-co/insights/sustainable-brands-in-your-future/" > <h5 class=""> The Sustainable Brands in Your Future </h5> <div class="card__desc rte__heading">Consumers demand sustainable goods, but why are so many brands late to the game?</div> </a> </div> <div class="card__footer"> <div> <span class="" >Brief</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="782532" data-endpoint="/es-CO/api/redfolder/getcontent" data-databaseendpointurl="/es-CO/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/es-co/insights/us-consumer-health-indexes/" data-srcType="articleGrid"> <div class="card__image"> <a href="/es-co/insights/us-consumer-health-indexes/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/es-co/insights/us-consumer-health-indexes/" > <h5 class=""> US Consumer Health Update </h5> <div class="card__desc rte__heading">Consumers are exhibiting signs of strength as we enter the critical holiday spending weeks.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Snap Chart</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2346544" data-endpoint="/es-CO/api/redfolder/getcontent" data-databaseendpointurl="/es-CO/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/es-co/insights/interview-jeff-harmening-general-mills-ceo/" data-srcType="articleGrid"> <div class="card__image"> <a href="/es-co/insights/interview-jeff-harmening-general-mills-ceo/" aria-label="Card image link"> <div class="card__image-wrap"> <picture> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_16-9.jpg?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_16-9.jpg?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_16-9.jpg?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_1-1.jpg?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_1-1.jpg?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_1-1.jpg?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/es-co/insights/interview-jeff-harmening-general-mills-ceo/" > <h5 class=""> Interview: Jeff Harmening, General Mills CEO </h5> <div class="card__desc rte__heading">“Challenging times don’t create character, but I do think they reveal it.”</div> </a> </div> <div class="card__footer"> <div> <span class="" >Consumer Products CEO Spotlight</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2339386" data-endpoint="/es-CO/api/redfolder/getcontent" data-databaseendpointurl="/es-CO/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/es-co/insights/for-the-upside-of-our-much-maligned-phones-ask-women-snap-chart/" data-srcType="articleGrid"> <div class="card__image"> <a href="/es-co/insights/for-the-upside-of-our-much-maligned-phones-ask-women-snap-chart/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_16-9.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_16-9.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_16-9.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_1-1.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_1-1.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_1-1.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/es-co/insights/for-the-upside-of-our-much-maligned-phones-ask-women-snap-chart/" > <h5 class=""> For the Upside of Our Much-Maligned Phones, Ask Women </h5> <div class="card__desc rte__heading">Female consumers in the US say their phones make them feel safer and socially active.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Powered by the Global Consumer Lab</span>  </div> <a href="#" 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class="medium-6 column"> <div class="promo__text-container"> <h4 class="">Consumer Products Report 2024: Resetting the Growth Agenda</h4> <p class="">With no room left for price increases, CPGs must fundamentally reshape their businesses to reignite profitable, volume-driven growth.</p> <a href="/es-co/insights/consumer-products-report-2024-resetting-the-growth-agenda/" target="" class="btn " data-ctabuttonclick=true>READ THE REPORT</a> </div> </div> <div class="medium-6 column"> <div class="promo__image"> <picture> <source srcset="/contentassets/128516d4f14542ab805225be123d32ba/cp_report_2024_16_9.jpg?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/128516d4f14542ab805225be123d32ba/cp_report_2024_16_9.jpg?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/128516d4f14542ab805225be123d32ba/cp_report_2024_1_1.jpg?width=768&height=768&mode=crop" media="(min-width:768px)" /> <source 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