CINXE.COM

<!DOCTYPE html> <html> <head>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-GW148VQV3X"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-GW148VQV3X'); </script> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="description" content=""> <title>ABOUT JICDAQ | Japan Joint Industry Committee for Digital Advertising Quality & Qualify</title> <meta name="viewport" content="width=device-width,user-scalable=no"> <meta property="og:title" content="ABOUT JICDAQ | Japan Joint Industry Committee for Digital Advertising Quality & Qualify"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.jicdaq.or.jp/english/"> <meta property="og:description" content=""> <meta property="og:image" content="https://www.jicdaq.or.jp/img/OGP.png"> <meta property="og:site_name" content=""> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Noto+Sans+JP:wght@400;500;700&family=Roboto:wght@400;500;700&display=swap" rel="stylesheet"> <link rel="stylesheet" type="text/css" href="/css/common.css"> <script src="/js/jquery.js"></script> <script src="/js/jquery.cookie.js"></script> <script src="/js/common.js"></script> </head> <body> <div id="wrap"> <header id="head"> <div class="inner"> <p class="logo"><a href="/"><img src="/img/logo_head.png" alt="JICDAQ"></a></p> <ul class="hlink"> <li class="download"><a href="/download/">資料ダウンロード</a></li> <li class="member"><a href="/member/">登録者専用ページ</a></li> </ul> <p class="mail"><a href="/contact/"><img src="/img/btn_mail.png" alt="メール"></a></p> <p class="menu"><a href="#"><img src="/img/btn_menu.png" alt="メニュー"></a></p> <nav id="gnav"> <ul> <li><span>JICDAQ組織について</span><ul> <li><a href="/about/">JICDAQについて</a></li> <li><a href="/overview/">組織体制</a></li> <li><a href="/release/">ニュースリリース</a></li> </ul></li> <li><span>JICDAQの取り組み</span><ul> <li><a href="/Initiatives/">JICDAQの活動</a></li> <li><a href="/task/">JICDAQが取り組む<br>デジタル広告の課題</a></li> <li><a href="/future/">JICDAQが目指す未来</a></li> </ul></li> <li><span>JICDAQ認証制度</span><ul> <li><a href="/certification_system/">JICDAQ認証制度について</a></li> <li><a href="/group/">グループ認証制度について</a></li> <li><a href="/faq/">よくあるご質問</a></li> </ul></li> <li><a href="/list/">JICDAQ登録者リスト</a></li> <li><span>登録・認証のご案内</span><ul> <li><a href="/certified_players/">JICDAQ認証取得の申込フロー</a></li> <li><a href="/advertisers/">登録アドバタイザーのお申込み</a></li> <li><a href="/public/">サポート官公庁のお申込み</a></li> <li><a href="/patronage/">賛助登録のご案内</a></li> </ul></li> </ul> </nav> </div> </header> <section class="contents"> <h1 class="pagetitle">About <br><span class="txt">Japan Joint Industry Committee for Digital Advertising Quality & Qualify</span></h1> <div class="inner"> <ul class="toppicpath"> <li><a href="/">HOME</a></li> <li>About</li> </ul> <div class="m-anc"> <ul> <li><a href="#anc01">JICDAQ</a></li> <li><a href="#anc02">Related organizations</a></li> <li><a href="#anc03">Certification and fees</a></li> <li><a href="#anc04">Contact</a></li> </ul> </div> <div id="anc01"> <h2 class="m-h2">JICDAQ</h2> <div class="m-c3"> <div class="box"> <p class="bold">ABOUT US</p> <p>Japan Joint Industry Committee for Digital Advertising Quality & Qualify</p> <p>Certifying for Anti-IVT and Brand Safety standards</p> </div> <div class="box"> <p class="bold">Members</p> <p>・Japan Advertisers Association (JAA)<br> ・Japan Advertising Agencies Association (JAAA)<br> ・Japan Interactive Advertising Association (JIAA)</p> </div> <div class="box"> <p class="bold">History</p> <p>Registration Start : April 1, 2021</p> <p>Audit (3rd party/self) Start : July 1, 2021</p> <p>Certification Start：November 1, 2021</p> </div> </div> <h3 class="m-h3">Basic overview</h3> <div class="m-c1"> <p>Launched by three organizations, this is a certification mechanism established with the aim of developing sound digital advertising and making it more beneficial to both companies and society by resolving quality issues in the digital advertising market.</p> <p>JICDAQ has established auditing standards for business processes related to "exclusion of invalid distribution, including ad fraud" and "ensuring brand safety according to the quality of advertising destinations," and it certifies businesses that are conducting business appropriately in accordance with these standards, as well as indicating the names of companies that are registered and certified. It also announces the company names of advertisers in agreement with this philosophy, with its goal to improve advertising quality together.</p> </div> <h3 class="m-h3">Outline of Certification criteria</h3> <div class="m-c1"> <p>JICDAQ has two certification standards: Anti-IVT and Brand Safety.</p> <p class="m-btn"><a href="/list_en/">JICDAQ List</a></p> </div> </div> <div id="anc02"> <h2 class="m-h2">Related organizations</h2> <h3 class="m-h3">Overview of 3 stakeholder organizations</h3> <div class="m-c2imgl"> <div class="box"> <h4 class="m-h4 m-spct">Japan Advertisers Association (JAA）</h4> <p class="bold">Organization Overview</p> <p>JAA Japan Advertisers Association (JAA), a joint venture of leading Japanese advertiser companies and organizations, is a public interest incorporated association that aims to contribute to the sound development of advertising activities.</p> <p><a href="https://www.jaa.or.jp/en/" target="_blank" class="m-exlink">JAA web site</a></p> </div> <div class="imgbox"> <p class="m-img"><img src="/overview/img/img02.png" alt="JAA"></p> </div> </div> <div class="m-c2imgl"> <div class="box"> <h4 class="m-h4 m-spct">Japan Advertisers Association (JAAA）</h4> <p class="bold">A step forward for Japanese advertising.</p> <p>The JAAA was created to bring advertising companies together, to stimulate the creation of new ads, and to foster quality advertising. Since its foundation in 1950, the JAAA has grown considerably as the representative organization of the Japanese advertising industry.</p> <p class="bold">Objectives and Activities of the JAAA</p> <p>JAAA conducts activities for the sound development of the advertising industry and improvement of the standard of advertising activities, in pursuit of the common interests of all members. It also aims to contribute to improving the lives of the citizenry and promoting the further development of the Japanese economy.</p> <p><a href="https://www.jaaa.ne.jp/en/about/" target="_blank" class="m-exlink">JAAA web site</a></p> </div> <div class="imgbox"> <p class="m-img"><img src="/overview/img/img03.png" alt="JAAA"></p> </div> </div> <div class="m-c2imgl"> <div class="box"> <h4 class="m-h4 m-spct">Japan Advertising Agencies Association (JIAA）</h4> <p class="bold">Our mission</p> <p>Recognizing its social responsibility for the fact that advertising activities using the Internet constitute the economic foundation that enables all kinds of digital content and network communications, the JIAA is dedicated to improving the environment for Internet advertising business, building social trust from advertisers and consumers, and ensuring that the market continues to grow healthily.</p> <p><a href="https://www.jiaa.org/jiaa/en/" target="_blank" class="m-exlink">JIAA web site</a></p> </div> <div class="imgbox"> <p class="m-img"><img src="/overview/img/img04.png" alt="JIAA"></p> </div> </div> <h3 class="m-h3">Verification organization</h3> <div class="m-c2imgl"> <div class="box"> <h4 class="m-h4 m-spct">Japan Audit Bureau of Circulations (JABC）</h4> <p>Japan ABC Association is an organization that publicly inspects (audits) and certifies the publication of newspapers, magazines, and other print media for fair advertising practices. Founded in 1952, this auditing organization has been a part of the publishing industry for over 70 years. ABC Association is a global organization responsible for quality assurance in digital advertising transactions and verifications therein around the world. (TAG verification, which JICDAQ is affiliated with, is handled by UK ABC and AAM, the US ABC affiliate). In Japan, the association has been involved with the foundation of JICDAQ since its inception, including establishment of content verification. It is for this reason that ABC Association is recognized as a JICDAQ verification organization.</p> <p><a href="https://www.jabc.or.jp/english.html" target="_blank" class="m-exlink">JABC web site</a></p> </div> <div class="imgbox"> <p class="m-img"><img src="/overview/img/img05.png" alt="JABC"></p> </div> </div> </div> <div id="anc03"> <h2 class="m-h2">Certification and fees</h2> <h3 class="m-h3">Certification mechanism</h3> <div class="m-c1img"> <p>JICDAQ certification is available to businesses operating in Japan<br> (with an office in Japan and the ability to communicate with the JICDAQ office <br> and Japan Audit Bureau of Circulations, a verification organization, in Japanese).<br> Although registration of a corporation in Japan is not a prerequisite,<br> please note that all communications and announcements will be made in Japanese.</p> <p class="tcenter"><img src="/english/img/img01.png" alt=""></p> </div> <h3 class="m-h3">Certification mark</h3> <div class="m-c1img"> <p class="m-img"><img src="/english/img/img02.png" alt=""></p> <h3 class="m-h3">fees</h3> <p class="tcenter"><img src="/english/img/img03.png" alt=""></p> <p class="m-btn"><a href="/list_en/">JICDAQ List</a></p> </div> </div> <div id="anc04"> <h2 class="m-h2">Contact</h2> <p class="m-ebtn"><a href="mailto:info@jicdaq.or.jp">Contact</a></p> </div> </div> </section> <footer id="foot"> <div class="ftbg"> <div class="inner"> <p class="pagetop"><a href="#wrap"><img src="/img/btn_pagetop.png" alt=""></a></p> <div class="flink"> <ul> <li><a href="/for_digital_ad"><span class="ttl">デジタル広告関連事業者の方へ<br></span>JICDAQ認証の取得を検討されている事業者の方</a></li> <li><a href="/for_advertisers"><span class="ttl">広告主となる民間企業、<br>省庁・自治体の方へ<br></span>JICDAQの取り組みに関心をお持ちの方</a></li> <li><a href="/member"><span class="ttl mico">JICDAQにご登録済みの方へ<br></span>登録者専用ページ</a></li> </ul> </div> <div class="fwrap"> <dl class="guide"> <dt><span>登録・認証のご案内</span></dt> <dd><ul> <li><a href="/certified_players">JICDAQ認証取得<br class="pcHide">の申込フロー</a></li> <li><a href="/advertisers">登録アドバタイザー<br class="pcHide">のお申込み</a></li> <li><a href="/public">サポート官公庁<br class="pcHide">のお申込み</a></li> <li><a href="/patronage">賛助登録の<br class="pcHide">ご案内</a></li> </ul></dd> </dl> <dl class="contact"> <dt><span>お問い合わせ</span></dt> <dd><ul> <li><a href="https://form.jicdaq.or.jp/online-consultation" target="_blank">オンライン相談<br class="pcHide">お申込み</a></li> <li><a href="https://form.jicdaq.or.jp/contact" target="_blank">その他<br class="pcHide">お問い合わせ</a></li> <li><a href="https://form.jicdaq.or.jp/providing-information" target="_blank">相談・情報提供</a></li> </ul> <p class="tel"><span class="ico">お電話でのお問い合わせ　03-6264-2065</span>　受付時間：平日10:00～17:00</p> <p class="txt">※折り返しのご連絡となりますので、お時間を頂戴いたします。</p></dd> </dl> </div> </div> </div> <div class="inner"> <p class="pagetop"><a href="#wrap"><img src="/img/btn_pagetop.png" alt=""></a></p> <ul class="sns"> <li class="twitter"><a href="#" rel="nofollow noopener" target="_blank"><img src="/img/ico_t.png" alt="Twitter"></a></li> <li class="line"><a href="#" target="_blank" rel="nofollow noopener"><img src="/img/ico_l.png" alt="LINE"></a></li> <li class="facebook"><a href="#" rel="nofollow noopener" target="_blank"><img src="/img/ico_f.png" alt="Facebook"></a></li> </ul> <p class="copy">©Copyright JICDAQ. All rights reserved.</p> </div> </footer> </div> <div id="menu"> <div class="menuwrap"> <div class="inner"> <div class="btn"> <p class="list"><a href="/list">JICDAQ登録者リスト</a></p> <ul> <li><a href="/for_digital_ad"><span class="ttl">デジタル広告関連事業者の方へ<br></span>JICDAQ認証の取得を検討されている事業者の方</a></li> <li><a href="/for_advertisers"><span class="ttl">広告主となる民間企業、<br>省庁・自治体の方へ<br></span>JICDAQの取り組みに関心をお持ちの方</a></li> </ul> <p class="member"><a href="/member">登録者専用ページ</a></p> </div> <div class="link"> <div class="box"> <ul> <li><span>JICDAQ組織について</span><ul> <li><a href="/about">JICDAQについて</a></li> <li><a href="/overview">組織体制</a></li> <li><a href="/release">ニュースリリース</a></li> </ul></li> <li><span>JICDAQの取り組み</span><ul> <li><a href="/Initiatives">JICDAQの活動</a></li> <li><a href="/task">JICDAQが取り組むデジタル広告の課題</a></li> <li><a href="/future">JICDAQが目指す未来</a></li> </ul></li> <li class="act"><span>JICDAQ認証制度</span><ul> <li><a href="/certification_system">JICDAQ認証制度について</a></li> <li><a href="/group">グループ認証制度について</a></li> <li><a href="/faq">よくあるご質問</a></li> </ul></li> <li class="arw"><a href="/download">資料ダウンロード</a></li> <li class="arw"><a href="https://www.jiaa.org/katudo/yogo/p_yogoshu/" class="m-exlink" target="_blank">用語集</a></li> <li class="arw"><a href="/english/" target="_blank">About</a></li> <li class="arw"><a href="/list_en/" target="_blank">JICDAQ Member List</a></li> </ul> </div> <dl class="guide"> <dt><span>登録・認証のご案内</span></dt> <dd><ul> <li><a href="/certified_players">JICDAQ認証取得の申込フロー</a></li> <li><a href="/advertisers">登録アドバタイザーのお申込み</a></li> <li><a href="/public">サポート官公庁のお申込み</a></li> <li><a href="/patronage">賛助登録のご案内</a></li> </ul></dd> </dl> </div> </div> <div class="inner"> <dl class="contact"> <dt><span>お問い合わせ</span></dt> <dd><ul> <li><a href="https://form.jicdaq.or.jp/online-consultation" target="_blank">オンライン相談<br class="pcHide">お申込み</a></li> <li><a href="https://form.jicdaq.or.jp/contact" target="_blank">その他<br class="pcHide">お問い合わせ</a></li> <li><a href="https://form.jicdaq.or.jp/providing-information" target="_blank">相談・情報提供</a></li> </ul> <p class="tel"><span class="ico">お電話でのお問い合わせ　<br class="pcHide">03-6264-2065</span>　受付時間：平日10:00～17:00</p> <p class="txt">※折り返しのご連絡となりますので、お時間を頂戴いたします。</p></dd> </dl> </div> <div class="inner clearfix"> <div class="jicdaq"> <p class="logo"><a href="/"><img src="/img/logo_head.png" alt="JICDAQ"></a><br>一般社団法人デジタル広告品質認証機構</p> <p>〒104-0061<br>東京都中央区銀座3-10-7ヒューリック銀座三丁目ビル 8階</p> </div> <ul class="other"> <li><a href="/privacypolicy">プライバシーポリシー</a></li> <li><a href="/sitepolicy">サイトポリシー</a></li> </ul> </div> </div> <div class="btnwrap"> <p class="close"><img src="/img/btn_close.png" alt="閉じる"></p> </div> </div> <div id="cookieblock"> <dl> <dt>このウェブサイトはCookieを使用します</dt> <dd>このサイトでは快適な閲覧のためにcookieを使用しています。詳細については<a href="/privacypolicy/">こちら</a>をご確認ください。 </dd> </dl> <p class="btn">OK</p> <p class="close"><img src="/img/btn_close2.png" alt="閉じる"></p> </div> </body> </html>