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href="/blog/category/seo/on-page-seo/">On-page SEO</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">On-Page SEO: What It Is and How to Do It</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/kelly-lyons/">Kelly Lyons</a></p><span data-test="date">Dec 15, 2023</span><span data-test="time-to-read">14 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributors: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/201654769/">Carlos Silva</a> and <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/203642673/">Zach Paruch</a></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/aa/47/aa470b1a02f17daa205799a5d6b0954c/on-page-seo.svg" 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noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-iFMAIt htwcNM"><p data-test="text-content" class="sc-kLwhqv deatxS sc-iqVWFU fGctPO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-lkgTHX fnqfqY"><article class="sc-jlRLRk brDSho -table-of-content-show" data-test="article-body"><h2 id="what-is-on-page-seo">What Is On-Page SEO?</h2><p>On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. </p><p>Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.</p><p>Below, we’ll cover different techniques for optimizing your site for on-page concerns.</p><p>But first, let’s explore the difference between on-page SEO and off-page SEO:</p><h3 id="on-page-seo-vs--off-page-seo">On-Page SEO vs. Off-Page SEO</h3><p><strong>On-page SEO</strong> covers anything you can do on a webpage (or internally) to improve your rankings. </p><p><a href="https://www.semrush.com/blog/off-page-seo/"><strong>Off-page SEO</strong></a> covers anything you can optimize outside of your site (or externally) in an attempt to boost your rankings. <a href="https://www.semrush.com/blog/what-are-backlinks/">Backlinks</a> are arguably the biggest off-page SEO factor. Other examples include social media and PR.</p><p>Both are important components of any good <a href="https://www.semrush.com/blog/seo-strategy/">SEO strategy.</a></p><p>But you have more control over on-page SEO factors. So focusing on those is a good place to start.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/17/5a/175a989a20cdd9ba0a6d4330e6608c9a/df19e03cb1a2365af877d4be6a292ae6/rB_e6wPneVdMsSHG1JQXXCavlI36xaxSBofl_5iGHU2qV93dKZR_kOUB_CHu-Pwy8px7Nr4VYYlB225GLIXmmKAw1l_spZac_0hpDRUh2nYRP73j108prKEcygLbnRydFvssIepL42CIo3QhCTwt1eY.webp" type="image/webp"/><img alt="On-page SEO vs Off-page SEO" data-original="https://static.semrush.com/blog/uploads/media/17/5a/175a989a20cdd9ba0a6d4330e6608c9a/df19e03cb1a2365af877d4be6a292ae6/original.jpeg" height="1250" loading="lazy" src="https://static.semrush.com/blog/uploads/media/17/5a/175a989a20cdd9ba0a6d4330e6608c9a/df19e03cb1a2365af877d4be6a292ae6/rB_e6wPneVdMsSHG1JQXXCavlI36xaxSBofl_5iGHU2qV93dKZR_kOUB_CHu-Pwy8px7Nr4VYYlB225GLIXmmKAw1l_spZac_0hpDRUh2nYRP73j108prKEcygLbnRydFvssIepL42CIo3QhCTwt1eY.jpeg" width="1010"/></picture></figure><h2 id="why-is-on-page-seo-important">Why Is On-Page SEO Important?</h2><p>Search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent. </p><p>And if the page is relevant and useful, Google serves it to the user.</p><p>In other words:</p><p>Google pays attention to on-page SEO signals when ranking pages.</p><p>The Google algorithm is always changing, but Google continues to prioritize user experience. Google recommends focusing on “<a href="https://developers.google.com/search/blog/2022/08/helpful-content-update">people-first content</a>.” </p><p>Meaning creating valuable content that matches user intent is more important than ever.</p><p>Now, let’s take a look at how you can update your content to reflect on-page SEO best practices.</p><aside class="tip-box"><div class="tip-box_title"><p><strong>Pro tip</strong></p></div><div class="tip-box_text-wrapper"><p><em>To quickly get actionable on-page SEO optimization ideas for your site, run it through <a href="https://www.semrush.com/on-page-seo-checker/">On Page SEO Checker</a>.</em></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/e0/12/e01297d817f4cd1f4922f1ccd90c79d4/1a4d6c04d5cac22451d45ebb304d651a/8PBurtK4KLqV9AYVQTiYYIUUXHukkU562tZAf8cMRcEBtK9gBY4kH-B3T9nHzy3bInYLfEKH62U6_hSibTwGkrzAyS6SqYdrib4WZAKGHeYbPqyxew54dzPayZ9HBCQWOOqsO-5VSRrqwdjgiH_41Mk.webp"/><img src="https://static.semrush.com/blog/uploads/media/e0/12/e01297d817f4cd1f4922f1ccd90c79d4/1a4d6c04d5cac22451d45ebb304d651a/8PBurtK4KLqV9AYVQTiYYIUUXHukkU562tZAf8cMRcEBtK9gBY4kH-B3T9nHzy3bInYLfEKH62U6_hSibTwGkrzAyS6SqYdrib4WZAKGHeYbPqyxew54dzPayZ9HBCQWOOqsO-5VSRrqwdjgiH_41Mk.jpeg" data-original="https://static.semrush.com/blog/uploads/media/e0/12/e01297d817f4cd1f4922f1ccd90c79d4/1a4d6c04d5cac22451d45ebb304d651a/original.jpeg" alt="8PBurtK4KLqV9AYVQTiYYIUUXHukkU562tZAf8cMRcEBtK9gBY4kH-B3T9nHzy3bInYLfEKH62U6_hSibTwGkrzAyS6SqYdrib4WZAKGHeYbPqyxew54dzPayZ9HBCQWOOqsO-5VSRrqwdjgiH_41Mk" loading="lazy" width="1010" height="830"/></picture></figure></div></aside><h2 id="9-on-page-seo-techniques-for-your-website">9 On-Page SEO Techniques for Your Website</h2><p>Here are some key on-page optimization techniques you should consider:</p><ol> <li>Write unique, helpful content </li> <li>Place target keywords strategically</li> <li>Write keyword-rich title tags</li> <li>Write click-worthy meta descriptions</li> <li>Use headings and subheadings to structure your page</li> <li>Optimize URLs</li> <li>Add internal links</li> <li>Add external links </li> <li>Include and optimize images </li></ol><p>Let’s look at these in more detail.</p><aside class="tip-box"><div class="tip-box_title"><p><strong>Tip</strong></p></div><div class="tip-box_text-wrapper"><p><em>Create a <a href="https://www.semrush.com/signup/">free Semrush account</a> (no credit card needed) to follow along with the techniques in this guide. </em></p></div></aside><h3 id="1--write-unique,-helpful-content">1. Write Unique, Helpful Content </h3><p>One of the most important on site SEO steps you should take is to create high-quality content that matches your readers’ search intent.</p><p>Start by performing <a href="https://www.semrush.com/blog/keyword-research/">keyword research</a> to find relevant topics and target keywords.</p><p>For this example, we’ll use the <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool.</a></p><p>Enter the topic you want to research and click “<strong>Search</strong>.” We’ll use the keyword “audio book” as our example. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b4/c2/b4c2243c5262bd2949ae07f96c469f85/11fc833b1ec5a83a3c9c12745d6b41a3/GCmhCsYyMKeYfjivsJv07r2ey4c_hsSU5QDZwHzANB1QUfH4D_-Sy6A5UYHzo25wJAWLp_wGTfnEwcvzKLZoYfzUr283dsD2hL8XM9AWO_aSlNngPkocoe9k7zYBD3KrSsjjKlGl5-H7a7Eb3_opqT8.webp" type="image/webp"/><img alt=""audio book" entered into the Keyword Magic Tool search bar" data-original="https://static.semrush.com/blog/uploads/media/b4/c2/b4c2243c5262bd2949ae07f96c469f85/11fc833b1ec5a83a3c9c12745d6b41a3/original.jpeg" height="549" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b4/c2/b4c2243c5262bd2949ae07f96c469f85/11fc833b1ec5a83a3c9c12745d6b41a3/GCmhCsYyMKeYfjivsJv07r2ey4c_hsSU5QDZwHzANB1QUfH4D_-Sy6A5UYHzo25wJAWLp_wGTfnEwcvzKLZoYfzUr283dsD2hL8XM9AWO_aSlNngPkocoe9k7zYBD3KrSsjjKlGl5-H7a7Eb3_opqT8.jpeg" width="1010"/></picture></figure><p>You’ll get a list of keywords related to your seed keyword, sorted by <a href="https://www.semrush.com/blog/keyword-search-volume/">search volume</a>.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/42/58/42583993d87cf2f76db5cce6c490f1ff/758706fa3dbd90b61dd5389f7cf60524/S_oGcQHW-8ZW3WcNmDy4AB_qqY_8wLzDCDjE81CO3XMzpP9PhwNloutPjNE4ge2oFobqeBVYNsa0wXXP6txJpE7aF7FFavfrsbJqHgrrruoKkYQUG0mEqpB-SLloVaFK4knQvCL-lqsq2MR8TVOoLQQ.webp" type="image/webp"/><img alt="A list of keywords related to "audio books"" data-original="https://static.semrush.com/blog/uploads/media/42/58/42583993d87cf2f76db5cce6c490f1ff/758706fa3dbd90b61dd5389f7cf60524/original.png" height="1168" loading="lazy" src="https://static.semrush.com/blog/uploads/media/42/58/42583993d87cf2f76db5cce6c490f1ff/758706fa3dbd90b61dd5389f7cf60524/S_oGcQHW-8ZW3WcNmDy4AB_qqY_8wLzDCDjE81CO3XMzpP9PhwNloutPjNE4ge2oFobqeBVYNsa0wXXP6txJpE7aF7FFavfrsbJqHgrrruoKkYQUG0mEqpB-SLloVaFK4knQvCL-lqsq2MR8TVOoLQQ.png" width="1010"/></picture></figure><p>High search volume can be useful to target. </p><p>But pay attention to the keyword difficulty (KD %) level, too. It’s much more difficult to rank for more competitive keywords (which have higher KD % scores).</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/07/d7/07d7397a734b3aa716e607b767bf6775/1ae253dd5f0b707d657dc3ecac8fc42d/IlNV9dwksHyzGnvvcsUNLaDChqBK5D2uOZdYa9TC1yc8SDlcRRaj77mTQlYr6k-hufEyl1wFglzVQzayrCX5vBbXys_VkjC1DNL5zUppqS4oflERLfQPBlnROquMH75mNmpp2Anoucp1SWHKQfg0bi8.webp" type="image/webp"/><img alt=""KD%" column highlighted in keywords list" data-original="https://static.semrush.com/blog/uploads/media/07/d7/07d7397a734b3aa716e607b767bf6775/1ae253dd5f0b707d657dc3ecac8fc42d/original.jpeg" height="1110" loading="lazy" src="https://static.semrush.com/blog/uploads/media/07/d7/07d7397a734b3aa716e607b767bf6775/1ae253dd5f0b707d657dc3ecac8fc42d/IlNV9dwksHyzGnvvcsUNLaDChqBK5D2uOZdYa9TC1yc8SDlcRRaj77mTQlYr6k-hufEyl1wFglzVQzayrCX5vBbXys_VkjC1DNL5zUppqS4oflERLfQPBlnROquMH75mNmpp2Anoucp1SWHKQfg0bi8.jpeg" width="1010"/></picture></figure><p>Target less competitive <a href="https://www.semrush.com/blog/how-to-choose-long-tail-keywords/">long-tail keywords</a>, too. </p><p>They often have lower search volume but lower keyword difficulty. Which means they can be easier to rank for.</p><p>The Keyword Magic Tool automatically sorts related keywords into relevant categories.</p><p>They’re located in the left-hand sidebar. You can narrow your research by selecting one.</p><p>Here:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/33/b2/33b2171ce9429c81fb883b0cf93ea7f4/2d272d2f286fa1e0197766b1e50156da/VgdFQCocjkOcXdPWODkWJZl1kWd1dVXPQyOjy0zbY5ZC4csyMpj9HlKMGORlX0bYVeB42V0S9GihmpL8831LMjefiyzgw4gfMcMAMCcJVlSGiWRt2FygRjyxhX7ncvtoQTO-VYyiTHx_m7D2_zYIbKw.webp" type="image/webp"/><img alt="Keyword categories highlighted in the left-hand sidebar" data-original="https://static.semrush.com/blog/uploads/media/33/b2/33b2171ce9429c81fb883b0cf93ea7f4/2d272d2f286fa1e0197766b1e50156da/original.jpeg" height="986" loading="lazy" src="https://static.semrush.com/blog/uploads/media/33/b2/33b2171ce9429c81fb883b0cf93ea7f4/2d272d2f286fa1e0197766b1e50156da/VgdFQCocjkOcXdPWODkWJZl1kWd1dVXPQyOjy0zbY5ZC4csyMpj9HlKMGORlX0bYVeB42V0S9GihmpL8831LMjefiyzgw4gfMcMAMCcJVlSGiWRt2FygRjyxhX7ncvtoQTO-VYyiTHx_m7D2_zYIbKw.jpeg" width="1010"/></picture></figure><p>Once you’ve selected your keywords, it’s time to create your content.</p><p>Read our guide to <a href="https://www.semrush.com/blog/how-to-format-a-blog-post/">formatting a blog post</a> when you’re ready to get started.</p><p>In the meantime, here are a few best practices to create optimized, high-quality content:</p><ul> <li>Incorporate keywords naturally into your content (and avoid keyword stuffing)</li> <li>Make sure your content matches the search intent of your target keyword</li> <li>Fully answer the query—your content should be useful to users</li> <li>Write unique content that offers something competitors don’t</li> <li>Include visual content (more on that later)</li></ul><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/quality-content/">What Is Quality Content & How to Create It</a></em></p><h3 id="2--place-target-keywords-strategically">2. Place Target Keywords Strategically</h3><p>So you have your target keywords. Now it’s time to strategically place them in your content. </p><p>Google scans your content to see what a page is about—and readers will likely do the same.</p><p>So you should include your target keywords in these key areas:</p><ul> <li>H1</li> <li>First paragraph</li> <li>Subheaders (H2s, H3s, etc.)</li></ul><p>This will help Google gain context about the topic of your page. And users will be able to quickly tell whether the page matches their search intent.</p><p>You can begin analyzing your content with <a href="https://www.semrush.com/on-page-seo-checker/">On Page SEO Checker</a>. </p><p>Start by <a href="https://www.semrush.com/kb/563-configuring-on-page-seo-checker">configuring the tool</a> for your site.</p><p>Once you complete the setup, you’ll see a page that looks like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/6d/5a/6d5a280c0bd788d51be111c70ddf6578/3ff9551a58cf082c0807bfd49d81a37f/TRYUG6Mje5XxE6HMKMgE7c1HaD3hto5eAHvwMZIq98n51OzomyHaAjmpHzS4jVNV8atRXhaU_LRtdXT_HZBDexg4QPRCq-q65wuht2BDSYAZSlcVUHsfj6o2KLNJiSIVrcDux2cSbm6IjZPWz8pxYOo.webp" type="image/webp"/><img alt="On Page SEO Checker overview dashboard" data-original="https://static.semrush.com/blog/uploads/media/6d/5a/6d5a280c0bd788d51be111c70ddf6578/3ff9551a58cf082c0807bfd49d81a37f/original.jpeg" height="967" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6d/5a/6d5a280c0bd788d51be111c70ddf6578/3ff9551a58cf082c0807bfd49d81a37f/TRYUG6Mje5XxE6HMKMgE7c1HaD3hto5eAHvwMZIq98n51OzomyHaAjmpHzS4jVNV8atRXhaU_LRtdXT_HZBDexg4QPRCq-q65wuht2BDSYAZSlcVUHsfj6o2KLNJiSIVrcDux2cSbm6IjZPWz8pxYOo.jpeg" width="1010"/></picture></figure><p>You can click on a specific page from the recommended “<strong>TOP pages to optimize</strong>” list, or review the “<strong>Optimization Ideas</strong>” tab for a complete overview.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/63/7e/637e0cef8cc21877481eee04cc694a8e/c27a18783059fc61a22975c2813dce82/Lhc7g7Uk1rJqwgNXvWaB1BivoDi1c2GqLiDBjIGEdGMbl3vepIcRbeo1wy-U7YfnLH0WkcJBWYT8sdY29nRuA0qH5xRMeIql7HGNz6-GEFk8L3yB16RNWUuBZbH2vaAaaupFxvyQdNnA6UoaI-gSh-k.webp" type="image/webp"/><img alt=""Optimization Ideas" tab highlighted in On Page SEO Checker" data-original="https://static.semrush.com/blog/uploads/media/63/7e/637e0cef8cc21877481eee04cc694a8e/c27a18783059fc61a22975c2813dce82/original.jpeg" height="923" loading="lazy" src="https://static.semrush.com/blog/uploads/media/63/7e/637e0cef8cc21877481eee04cc694a8e/c27a18783059fc61a22975c2813dce82/Lhc7g7Uk1rJqwgNXvWaB1BivoDi1c2GqLiDBjIGEdGMbl3vepIcRbeo1wy-U7YfnLH0WkcJBWYT8sdY29nRuA0qH5xRMeIql7HGNz6-GEFk8L3yB16RNWUuBZbH2vaAaaupFxvyQdNnA6UoaI-gSh-k.jpeg" width="1010"/></picture></figure><p>Click on the “<strong># ideas</strong>” blue button to see recommendations.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b2/86/b286039961b22a697c24e6348627b016/d0593ee378ed15f3d15b203c82784342/b9mnNR575rbBnnsOVMtbtpvttzhiSq9qtjIVrovrhLwAO0sHFYaP_ws5DL-EbYAxS3vusWozI7MB1G8AHycXbaecWaUvl7Ns7oBmcV1ruXFFrHscSbTQOOjA5HDJWfKB6y-qLL14hw_R6DM75sX7IFA.webp" type="image/webp"/><img alt=""3 ideas" blue button highlighted under optimization ideas list" data-original="https://static.semrush.com/blog/uploads/media/b2/86/b286039961b22a697c24e6348627b016/d0593ee378ed15f3d15b203c82784342/original.png" height="912" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b2/86/b286039961b22a697c24e6348627b016/d0593ee378ed15f3d15b203c82784342/b9mnNR575rbBnnsOVMtbtpvttzhiSq9qtjIVrovrhLwAO0sHFYaP_ws5DL-EbYAxS3vusWozI7MB1G8AHycXbaecWaUvl7Ns7oBmcV1ruXFFrHscSbTQOOjA5HDJWfKB6y-qLL14hw_R6DM75sX7IFA.png" width="1010"/></picture></figure><p>The content section will let you know whether you’ve used your target keywords in key places like the H1 and body of the of the page (and whether keyword stuffing is detected):</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a7/4b/a74b96e336049b59688861175972ffba/fa1aedc4c94ee35095978f0b3ce7dc1a/uP0qcr3aIWHeiS9mwtdRUO4jFvMDQUCTxrjXtP8gd_BZ59ypJo6aRVBjN0VjbIZHAFKSMBCVHaNkoZnQjApclGqYofsJeXoJMhsEZINSeO8idfTJ2t7GrPECtJsFahx_5L-8iW9a6yxRS-LyD7QOWrI.webp" type="image/webp"/><img alt=""Content" recommendations section in On Page SEO Checker" data-original="https://static.semrush.com/blog/uploads/media/a7/4b/a74b96e336049b59688861175972ffba/fa1aedc4c94ee35095978f0b3ce7dc1a/original.jpeg" height="1209" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a7/4b/a74b96e336049b59688861175972ffba/fa1aedc4c94ee35095978f0b3ce7dc1a/uP0qcr3aIWHeiS9mwtdRUO4jFvMDQUCTxrjXtP8gd_BZ59ypJo6aRVBjN0VjbIZHAFKSMBCVHaNkoZnQjApclGqYofsJeXoJMhsEZINSeO8idfTJ2t7GrPECtJsFahx_5L-8iW9a6yxRS-LyD7QOWrI.jpeg" width="1010"/></picture></figure><p>If the tool does detect issues, it will provide recommendations.</p><p>Like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/79/2b/792b192a56b18cc084e02b311a53e312/64eb29ac295fc9b761be76d792f911e7/J3moLG-QKGI9pnqI_Qlv1XKZf8APjRbnSTo8SZp4iIM-FCjmIzMaJYwTjXFfuBgAUKL_GKb50YtXJ4kyrLr6kF3U9babDJQY8-MTsVIKgduXs8WxaZ0nJAdaxRsEWnsaknVxveh-uLxj65xmAZx-KZk.webp" type="image/webp"/><img alt=""Provide a more relevant meta description," and "Provide a more relevant title" ideas" data-original="https://static.semrush.com/blog/uploads/media/79/2b/792b192a56b18cc084e02b311a53e312/64eb29ac295fc9b761be76d792f911e7/original.png" height="544" loading="lazy" src="https://static.semrush.com/blog/uploads/media/79/2b/792b192a56b18cc084e02b311a53e312/64eb29ac295fc9b761be76d792f911e7/J3moLG-QKGI9pnqI_Qlv1XKZf8APjRbnSTo8SZp4iIM-FCjmIzMaJYwTjXFfuBgAUKL_GKb50YtXJ4kyrLr6kF3U9babDJQY8-MTsVIKgduXs8WxaZ0nJAdaxRsEWnsaknVxveh-uLxj65xmAZx-KZk.png" width="1010"/></picture></figure><p>It also provides helpful information about <a href="https://www.semrush.com/blog/related-keywords/">related keywords</a> you can add to your text to further optimize it.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/eb/97/eb973553b491d582cbb7946843b4c488/6a327feee93bed09010151edc9a3b0bf/mwZuQL8pg5QFK03Wqmw53sZsCIYg3iDdudib3eMEYKyoI5krmd1W0R1tmw-CRopE8hJAZMijAmlpt90nqBPmWIl_6t_VS1FqSz12DYuQHNBIPPV5NBTAizYEDoF8UrrFXSBLoQT0eB52bFAo2N4RWhw.webp" type="image/webp"/><img alt=""Enrich your page content" ideas section" data-original="https://static.semrush.com/blog/uploads/media/eb/97/eb973553b491d582cbb7946843b4c488/6a327feee93bed09010151edc9a3b0bf/original.jpeg" height="850" loading="lazy" src="https://static.semrush.com/blog/uploads/media/eb/97/eb973553b491d582cbb7946843b4c488/6a327feee93bed09010151edc9a3b0bf/mwZuQL8pg5QFK03Wqmw53sZsCIYg3iDdudib3eMEYKyoI5krmd1W0R1tmw-CRopE8hJAZMijAmlpt90nqBPmWIl_6t_VS1FqSz12DYuQHNBIPPV5NBTAizYEDoF8UrrFXSBLoQT0eB52bFAo2N4RWhw.jpeg" width="1010"/></picture></figure><div></div><h3 id="3--write-keyword-rich-title-tags">3. Write Keyword-Rich Title Tags</h3><p>Title tags are pieces of HTML code that indicate what the title of a page is. And display that title in search engines, social media posts, and browser tabs.</p><p>Additionally,they can influence whether a user decides to click on your page.</p><p>They can look like this on the <a href="https://www.semrush.com/blog/serp/">SERP</a> (search engine results page):</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5b/7c/5b7cd7ff0314858532885189195ba881/5464afc436871bcc5b47b1c4ea3d504a/jnzjBm7obP3W-A8FWcvNPwcTtnz_Y-zTLyNG7x-HzIe3Ru07a-DDqaLyz7KG7e65iM3-CPPQ-O_qgu0GcruBiYe8BN4Of23d44onWtOwyvaQZJ0bc4VScM0a4fqlNGkpSEdGKcANQGJJ6r_HYZNUb1c.webp" type="image/webp"/><img alt="A title tag on SERP that reads "What is a title tag & how to optimize your title tags for SEO"" data-original="https://static.semrush.com/blog/uploads/media/5b/7c/5b7cd7ff0314858532885189195ba881/5464afc436871bcc5b47b1c4ea3d504a/original.jpeg" height="839" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5b/7c/5b7cd7ff0314858532885189195ba881/5464afc436871bcc5b47b1c4ea3d504a/jnzjBm7obP3W-A8FWcvNPwcTtnz_Y-zTLyNG7x-HzIe3Ru07a-DDqaLyz7KG7e65iM3-CPPQ-O_qgu0GcruBiYe8BN4Of23d44onWtOwyvaQZJ0bc4VScM0a4fqlNGkpSEdGKcANQGJJ6r_HYZNUb1c.jpeg" width="1010"/></picture></figure><p>Here are a few tips to follow when writing your title tags:</p><ul> <li><strong>Keep it brief</strong>. We recommend keeping title tags between 50 and 60 characters so Google doesn’t cut them off</li> <li><strong>Include your target keyword</strong>. This helps both Google and users determine what your page is about.</li> <li><strong>Be unique</strong>. Avoid duplicate title tags so that each individual page’s purpose is clear to Google (and users know what they’re clicking on).</li></ul><p><a href="https://www.semrush.com/on-page-seo-checker/">On Page SEO Checker</a> will also provide tips to help you write better title tags. Plus information about what, how, and why to do it. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/f5/64/f564dde4c7e6d7dbae4cf011983fd13a/b82d1e2b431b6b03813b3de22981e52d/piDu3K8zT3xXSzNbvtdDS65RS3kvoAeW5Mbll3m_g_RBU4s2Il7jDY7Zzej-Hse6m-ZeuPJqPvcQ5QzjxSqhD7zFO74Ufb8gczYxt7VRI2iIjR6Eld84GCuoHeSgY_zOF4QHk-La6v29niyYek7oXbk.webp" type="image/webp"/><img alt=""Provide a more relevant title" recommendation section" data-original="https://static.semrush.com/blog/uploads/media/f5/64/f564dde4c7e6d7dbae4cf011983fd13a/b82d1e2b431b6b03813b3de22981e52d/original.jpeg" height="706" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f5/64/f564dde4c7e6d7dbae4cf011983fd13a/b82d1e2b431b6b03813b3de22981e52d/piDu3K8zT3xXSzNbvtdDS65RS3kvoAeW5Mbll3m_g_RBU4s2Il7jDY7Zzej-Hse6m-ZeuPJqPvcQ5QzjxSqhD7zFO74Ufb8gczYxt7VRI2iIjR6Eld84GCuoHeSgY_zOF4QHk-La6v29niyYek7oXbk.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/title-tag/">What Is a Title Tag & How to Optimize Title Tags for Google</a></em></p><h3 id="4--write-click-worthy-meta-descriptions">4. Write Click-Worthy Meta Descriptions</h3><p>A meta description tag is an HTML element on a site that provides a brief summary of the page. And search engines like Google may use it to generate a snippet (the descriptive text part of a search result). </p><p>It usually shows up on the SERP below your page’s title. Like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a0/6c/a06cbd2f8acebffd50966a88f66a70d1/ece30f51f071d640951f7b3ab69df0d6/dZy9prSqByQmsxv1ibsAfofIuVL-C9_2QFrC0Qt4XhoJY79jPJgBIA0CeBapYXPC_ogj9Nf3lqTa7sJI-sCQpIce2K3DMSQKvHtgBkcyRUTZL2MlZfEaFbd1U0MVwBPTm-I711kYHgidSiTBv1FTG4c.webp" type="image/webp"/><img alt="A meta description on SERP" data-original="https://static.semrush.com/blog/uploads/media/a0/6c/a06cbd2f8acebffd50966a88f66a70d1/ece30f51f071d640951f7b3ab69df0d6/original.jpeg" height="710" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a0/6c/a06cbd2f8acebffd50966a88f66a70d1/ece30f51f071d640951f7b3ab69df0d6/dZy9prSqByQmsxv1ibsAfofIuVL-C9_2QFrC0Qt4XhoJY79jPJgBIA0CeBapYXPC_ogj9Nf3lqTa7sJI-sCQpIce2K3DMSQKvHtgBkcyRUTZL2MlZfEaFbd1U0MVwBPTm-I711kYHgidSiTBv1FTG4c.jpeg" width="1010"/></picture></figure><p>Meta descriptions don’t directly influence Google rankings. </p><p>But, like title tags, they can be a deciding factor between a user clicking on your page or another one. Which means they can encourage more search traffic.</p><p>And if your meta description doesn’t match the user’s search intent (or the content on the page), Google may choose its own description for the SERP. </p><p>So it’s best to follow these best practices to increase your chances of Google using your chosen meta description:</p><ul> <li><strong>Consider mobile devices</strong>. Google truncates meta descriptions after about 120 characters on mobile. So it’s best to keep them on the shorter side.</li> <li><strong>Include your target keyword</strong>. This helps users determine if their page matches their search intent. Google also bolds keywords (and synonyms of keywords) that match the user’s search query. Which stands out visually and could boost clicks.</li> <li><strong>Use active voice</strong>. <a href="https://www.grammarly.com/blog/active-vs-passive-voice/">Active voice</a> saves space and communicates your message more clearly.</li> <li><strong>Add a CTA</strong><strong>(call to action)</strong>. Entice users to click with CTA phrases (like “try for free,” or “find out more”).</li></ul><p>You can also find tips for writing better meta descriptions in <a href="https://www.semrush.com/on-page-seo-checker/">On Page SEO Checker</a>.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/f2/7e/f27ee46f13c5f5f8a08ebe7647f52ec4/b45facf3eac8e1f5533b904195c6a13c/bUXOsqaDhBOy1PbkyZHjvwFS8wgQhI9ekUJx5Q94ssp-VLa0COrTaJpPys9_2XiIx0ryBtzlABOXfoKBJcOilHRGItdbflgMmjVJ9IPnB3letUMMwKw3k_F9wvVjSXerJoLPjFvLsCLyNVlqlKssans.webp" type="image/webp"/><img alt=""Provide a more relevant meta description" recommendation section" data-original="https://static.semrush.com/blog/uploads/media/f2/7e/f27ee46f13c5f5f8a08ebe7647f52ec4/b45facf3eac8e1f5533b904195c6a13c/original.jpeg" height="988" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f2/7e/f27ee46f13c5f5f8a08ebe7647f52ec4/b45facf3eac8e1f5533b904195c6a13c/bUXOsqaDhBOy1PbkyZHjvwFS8wgQhI9ekUJx5Q94ssp-VLa0COrTaJpPys9_2XiIx0ryBtzlABOXfoKBJcOilHRGItdbflgMmjVJ9IPnB3letUMMwKw3k_F9wvVjSXerJoLPjFvLsCLyNVlqlKssans.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/meta-description/">What Is a Meta Description? [+ SEO & Writing Tips]</a></em></p><h3 id="5--use-headings-and-subheadings-to-structure-your-page">5. Use Headings and Subheadings to Structure Your Page</h3><p>H1 tags and subsequent headings allow users to easily skim your page. And help Google understand the hierarchy of your page.</p><p>Look at the following image. And see how difficult it is to read a page without organized headings (compared to one that has them).</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/27/37/2737da9f4adc61dc78e089c2da5cd8ca/b0e6c4e84f9e9c231eed9930206922b2/wiTntHdcYZnEEYPJnguRlUx3kTGKay7_0vWw6SZzMLEKg1fJe-waB6moXdNu_8U12F3bqd3mKItjN9gFJwgtx9hG39A_jiZ_AWHsaWjUS46vaW8e7wRLwLoFNcNJK3kY_Fdwk-Dmn7TVttm9MT0MCgM.webp" type="image/webp"/><img alt="A visual showing how to use headings and subheadings to help readers" data-original="https://static.semrush.com/blog/uploads/media/27/37/2737da9f4adc61dc78e089c2da5cd8ca/b0e6c4e84f9e9c231eed9930206922b2/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/27/37/2737da9f4adc61dc78e089c2da5cd8ca/b0e6c4e84f9e9c231eed9930206922b2/wiTntHdcYZnEEYPJnguRlUx3kTGKay7_0vWw6SZzMLEKg1fJe-waB6moXdNu_8U12F3bqd3mKItjN9gFJwgtx9hG39A_jiZ_AWHsaWjUS46vaW8e7wRLwLoFNcNJK3kY_Fdwk-Dmn7TVttm9MT0MCgM.png" width="1010"/></picture></figure><p>The right is an example of on-page SEO done right. It’s easy to skim and find specific information.</p><p>Headings also help Google better understand your page’s structure and determine whether your page matches a user’s search intent. Which can help you rank higher for relevant keywords.</p><p>You can use keywords and keyword variations in headings to give Google more context about the structure of your page and what information you cover.</p><p>Use the <a href="https://www.semrush.com/blog/h1-tag/">H1</a> as your page title or headline. And include H2s to cover subtopics. </p><p>If you need to cover content in further detail, use H3s, H4s, etc.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c8/30/c8302b4331b9767d51bfc2095b02926c/c13db3a34bcfb1df3c9e2dcc28d20d76/uqy8-sTQtIBaQL1qHLMvNBgrhk9GQu8sN5zvTaM2qLN6jvRQCniwfRZftAFEZ0yFBmY1WS71bAylAq8pQ7SanHyv4oSDY1YAy9CiKX0k8362YsB-PRPUY3sxr65NJtsiSkN3tWXs9KmfriMcnQbyokI.webp" type="image/webp"/><img alt="A visual showing how to use H1, H2s, and H3s" data-original="https://static.semrush.com/blog/uploads/media/c8/30/c8302b4331b9767d51bfc2095b02926c/c13db3a34bcfb1df3c9e2dcc28d20d76/original.png" height="1141" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c8/30/c8302b4331b9767d51bfc2095b02926c/c13db3a34bcfb1df3c9e2dcc28d20d76/uqy8-sTQtIBaQL1qHLMvNBgrhk9GQu8sN5zvTaM2qLN6jvRQCniwfRZftAFEZ0yFBmY1WS71bAylAq8pQ7SanHyv4oSDY1YAy9CiKX0k8362YsB-PRPUY3sxr65NJtsiSkN3tWXs9KmfriMcnQbyokI.png" width="1010"/></picture></figure><p><a href="https://www.semrush.com/on-page-seo-checker/">On Page SEO Checker</a> will also provide ideas to help you optimize your headings.</p><div></div><h3 id="6--optimize-urls">6. Optimize URLs</h3><p>Google recommends <a href="https://developers.google.com/search/docs/fundamentals/seo-starter-guide#createsimplenavpage">using simple URLS</a> that don’t look “cryptic” or intimidating. In other words:</p><p>Use words that are relevant to your content so users can tell what your page is about.</p><p>And not random numbers, publish dates, or full sentences. Website themes will often use these by default, so it’s important to update your URL before publishing.</p><p>Using your target keyword in your URL is a good way to ensure your URL matches the topic of your content.</p><p>An “unfriendly” URL might look something like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/bf/67/bf67488b6736fae1852afe55083b4f1b/d21ae3cf5384961397b93cbbbcec3f87/g42dKa5KbUJPFppY1eGaIk_wO93uatGgjgbp7xSlOXCoNHws67kxvfh0vx1jaedVgfyLsa7kS1lZJ9n35OnDpOXs_zXyFnn4X1QhDsA1FIrs61pf0liJP1OdT3hJphbR2c4MxIl03JnNpFSAR9EmtGA.webp" type="image/webp"/><img alt="An “unfriendly” URL example" data-original="https://static.semrush.com/blog/uploads/media/bf/67/bf67488b6736fae1852afe55083b4f1b/d21ae3cf5384961397b93cbbbcec3f87/original.jpeg" height="170" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bf/67/bf67488b6736fae1852afe55083b4f1b/d21ae3cf5384961397b93cbbbcec3f87/g42dKa5KbUJPFppY1eGaIk_wO93uatGgjgbp7xSlOXCoNHws67kxvfh0vx1jaedVgfyLsa7kS1lZJ9n35OnDpOXs_zXyFnn4X1QhDsA1FIrs61pf0liJP1OdT3hJphbR2c4MxIl03JnNpFSAR9EmtGA.jpeg" width="1010"/></picture></figure><p>And this is how you could update it to be more useful and easy to understand:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/78/47/78470e9a2e72818f721659acbc89f636/0e3e847635d98495f8038b50dc979b73/lxkKl_qA0W_qqcPesHKB30tqmYBFMIxg7FyL_EfJZoJAMe7DruYGkFLXeB9ChKombPC1E5Had73aPZMiGj4wAoZBy2mBdO9Yn1EqbEoy3x9bE2SsSgAxTCoBbhOQEiTp6M_xzrPDVr-DYbMbiQgcUuc.webp" type="image/webp"/><img alt="An example of an optimized URL" data-original="https://static.semrush.com/blog/uploads/media/78/47/78470e9a2e72818f721659acbc89f636/0e3e847635d98495f8038b50dc979b73/original.jpeg" height="168" loading="lazy" src="https://static.semrush.com/blog/uploads/media/78/47/78470e9a2e72818f721659acbc89f636/0e3e847635d98495f8038b50dc979b73/lxkKl_qA0W_qqcPesHKB30tqmYBFMIxg7FyL_EfJZoJAMe7DruYGkFLXeB9ChKombPC1E5Had73aPZMiGj4wAoZBy2mBdO9Yn1EqbEoy3x9bE2SsSgAxTCoBbhOQEiTp6M_xzrPDVr-DYbMbiQgcUuc.jpeg" width="1010"/></picture></figure><p>The more context Google has about a particular page, the better it can understand it. And if Google understands what a page is about, it’s able to match it with relevant search queries.</p><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/what-is-a-url/">What Is a URL? Meaning, Structure, and Optimization Tips</a></em></p><h3 id="7--strategically-add-internal-links">7. Strategically Add Internal Links</h3><p>Internal links are hyperlinks that point to different pages on the same site. Here’s what an internal link looks like on a webpage:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b6/c5/b6c5aa57352c54b5e2dc18daa898bf2a/196e74d062fc79c967573cdb0f67ed1d/DAj2CpOgxt09zew-yKUVm8_NSQezDG7TcqzKh4-BaPtwJl3DJixkTK3iZTJGbwwfJFUuqqjpri10d0ihDSkZN1MW10Y6-Yjklr-jvOh7KfceAZyNVho1A18HTkibmurxe8mVNFt0CAoNx1RaGUIKXvQ.webp" type="image/webp"/><img alt="An internal link with "my favorite area to stay in" anchor text" data-original="https://static.semrush.com/blog/uploads/media/b6/c5/b6c5aa57352c54b5e2dc18daa898bf2a/196e74d062fc79c967573cdb0f67ed1d/original.png" height="385" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b6/c5/b6c5aa57352c54b5e2dc18daa898bf2a/196e74d062fc79c967573cdb0f67ed1d/DAj2CpOgxt09zew-yKUVm8_NSQezDG7TcqzKh4-BaPtwJl3DJixkTK3iZTJGbwwfJFUuqqjpri10d0ihDSkZN1MW10Y6-Yjklr-jvOh7KfceAZyNVho1A18HTkibmurxe8mVNFt0CAoNx1RaGUIKXvQ.png" width="1010"/></picture></figure><p>Internal links are an important part of on-page SEO optimization. Here’s why:</p><ul> <li>They help search engines understand your site’s structure and how pages are related to each other</li> <li>They allow Google crawlers to discover and <a href="https://www.google.com/search/howsearchworks/how-search-works/organizing-information/">navigate to new pages</a></li> <li>They signal to Google that the linked-to page is valuable</li> <li>They help users navigate through your website (and keep them on your site longer)</li></ul><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/internal-links/">Internal Links: Ultimate Guide + Strategies</a></em></p><h3 id="8--add-external-links-to-authoritative-sources">8. Add External Links to Authoritative Sources</h3><p>External links are links on your site that point to other sites. They’re important because they enhance user experience and build trust with your audience.</p><p>Google has said that <a href="https://www.youtube.com/watch?v=58zaiOx7TM4&t=25s">adding links to authoritative external sources</a> is a great way to provide value to your users. </p><p>And providing solid <a href="https://developers.google.com/search/docs/fundamentals/seo-starter-guide#uselinkswisely">user experience</a> is <strong>always</strong> a good thing.</p><p>Here are a few best practices for you to follow:</p><ul> <li>Only link to authoritative and trustworthy sites related to the topic and niche</li> <li>Use descriptive and natural <a href="https://www.semrush.com/blog/anchor-text/">anchor text</a> to show readers what to expect when they click</li> <li>Balance the number and placement of external links to avoid looking spammy</li></ul><p>You can quickly check your site for external link issues with <a href="https://www.semrush.com/siteaudit/">Site Audit</a>. Just head to the “<strong>Issues</strong>” tab and type “external” in the search bar.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e8/46/e846db3b52e2f180e81a682a4a04908f/7ea6771bdd37fc0f4bd0beef1331d3f0/aehOQYL6e1q7Qwj6pQRRvck_ksG5kZRdh9tWlMW4XPCtF6qhi1BhF7QoM4mDgcj2BkNnCeIk7c0XO7ozn0jxFDWHLsUjupD72k1C5IRyvCQww2AEMuyIPiw19FNIebVaknrqETNA9hnK8n372TQ_Eb4.webp" type="image/webp"/><img alt="External linking issues identified in Site Audit tool" data-original="https://static.semrush.com/blog/uploads/media/e8/46/e846db3b52e2f180e81a682a4a04908f/7ea6771bdd37fc0f4bd0beef1331d3f0/original.jpeg" height="1105" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e8/46/e846db3b52e2f180e81a682a4a04908f/7ea6771bdd37fc0f4bd0beef1331d3f0/aehOQYL6e1q7Qwj6pQRRvck_ksG5kZRdh9tWlMW4XPCtF6qhi1BhF7QoM4mDgcj2BkNnCeIk7c0XO7ozn0jxFDWHLsUjupD72k1C5IRyvCQww2AEMuyIPiw19FNIebVaknrqETNA9hnK8n372TQ_Eb4.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/external-links/">What Is an External Link? + SEO Best Practices</a></em></p><h3 id="9--include-and-optimize-images">9. Include and Optimize Images </h3><p>Including images in your content increases your chances of ranking in Google Images. This is a great way to get more traffic to your site.</p><p>A good place to start optimizing your images is by writing descriptive <a href="https://www.semrush.com/blog/alt-text/">alt text</a> for them.</p><p>Alt text (short for alternative text) is text included in HTML code that describes an image on a webpage.</p><p>It has two main purposes:</p><ol> <li>It provides context for search engine crawlers</li> <li>It allows people using screen readers to hear descriptions of images</li></ol><p>Here’s an example:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/54/46/54465aad1223d2d13b7fc74d81d04562/1a6c6bf986a100511563f8b572548cf6/vVp48gNe4cAaZYiMwiaC2Fk2WMXUR6IAlC89mDDxrgxbk2Fax-mRr0XdJJYf-cuCHJFtxyNx6wiQhhxcP3g3i6ScJA_Q8bbQBt2niQhahx3Qcy-N30ASSsTdEo6WAyuH_B7pY2e42DdxKpj5MVfiK4w.webp" type="image/webp"/><img alt="An image with alt text "rabbit eating food and greens"" data-original="https://static.semrush.com/blog/uploads/media/54/46/54465aad1223d2d13b7fc74d81d04562/1a6c6bf986a100511563f8b572548cf6/original.jpeg" height="650" loading="lazy" src="https://static.semrush.com/blog/uploads/media/54/46/54465aad1223d2d13b7fc74d81d04562/1a6c6bf986a100511563f8b572548cf6/vVp48gNe4cAaZYiMwiaC2Fk2WMXUR6IAlC89mDDxrgxbk2Fax-mRr0XdJJYf-cuCHJFtxyNx6wiQhhxcP3g3i6ScJA_Q8bbQBt2niQhahx3Qcy-N30ASSsTdEo6WAyuH_B7pY2e42DdxKpj5MVfiK4w.jpeg" width="1010"/></picture></figure><p>Here are some tips for writing good alt text:</p><ul> <li><strong>Keep it brief</strong>. Screen readers <a href="https://html.com/images/rules-of-alt/#:~:text=Use%20125%20Characters%20or%20Less,-Many%20assistive%20technologies&text=Improve%20the%20experience%20of%20screen,page%20and%20link%20to%20it">stop reading alt text</a> after about 125 characters.</li> <li><strong>Include a target keyword</strong>. Include your target keyword for context (but don’t spam keywords for the sake of it).</li> <li><strong>Don’t add alt text to decorative images</strong>. Graphics like horizontal page breaks, a magnifying glass in a search bar, etc., don’t require further explanation.</li> <li><strong>Don’t include “image of” or “picture of.”</strong> Alt text implies that it’s describing an image, so there’s no need to waste characters on these phrases.</li></ul><p>To find missing image alt text on your site, head to the “<strong>Issues</strong>” report in <a href="https://www.semrush.com/siteaudit/">Site Audit</a>. </p><p>And search for “alt attributes” in the search bar if you have multiple errors to comb through.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/14/7d/147d4a8dbeb0a38c7cdaf5b64ba76467/e4153fef807194243daf907174957dc2/QS78w_YTty_rngymREFZJyl9b8Y5G2oFWJ6yGN7jpkgsnQb3kmQ7yAeScfkxx4RMo8EfvkMF86tOaPkTee3niAS8oMGup94DbyuH7kMs2reEcdOeFhW5mchxHZPdj0fxh84q40APeXSjviTHjPS__RU.webp" type="image/webp"/><img alt="Images found with missing alt attributes" data-original="https://static.semrush.com/blog/uploads/media/14/7d/147d4a8dbeb0a38c7cdaf5b64ba76467/e4153fef807194243daf907174957dc2/original.jpeg" height="962" loading="lazy" src="https://static.semrush.com/blog/uploads/media/14/7d/147d4a8dbeb0a38c7cdaf5b64ba76467/e4153fef807194243daf907174957dc2/QS78w_YTty_rngymREFZJyl9b8Y5G2oFWJ6yGN7jpkgsnQb3kmQ7yAeScfkxx4RMo8EfvkMF86tOaPkTee3niAS8oMGup94DbyuH7kMs2reEcdOeFhW5mchxHZPdj0fxh84q40APeXSjviTHjPS__RU.jpeg" width="1010"/></picture></figure><p>Aside from adding optimized alt text, here are a few of ways to optimize images:</p><ol> <li>Write descriptive file names to help search engines understand what your image is about</li> <li>Use free tools like <a href="https://imageoptim.com/mac">ImageOptim</a> to compress images for faster load times</li> <li>Use lazy loading, which tells web browsers to <a href="https://web.dev/lazy-loading/">wait to load images</a> until the user scrolls to them</li></ol><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/image-seo/">Image SEO and Alt Tags: 10 Image Optimization Tips</a></em></p><h2 id="advanced-on-page-seo-tactics">Advanced On-Page SEO Tactics</h2><p>Once you’ve got the on site SEO basics down, you can try out some more <a href="https://www.semrush.com/blog/advanced-seo/">advanced SEO</a> page optimization techniques. </p><p>Let’s start with an important on-page SEO factor—page speed.</p><h3 id="optimize-for-page-speed">Optimize for Page Speed</h3><p>We may never know every Google ranking factor. But we do know that page speed is a <a href="https://developer.chrome.com/blog/search-ads-speed/">confirmed ranking factor</a>.</p><p>So it’s more important than ever to optimize for page speed.</p><p>You can use Google’s free <a href="https://pagespeed.web.dev/">PageSpeed Insights tool</a> to get an overall performance score for both mobile and desktop, in addition to actionable suggestions for improvement.</p><p>This tool assesses Google’s <a href="https://www.semrush.com/blog/measure-core-web-vitals/">Core Web Vitals</a>, which are factors that impact page experience. </p><p>The Core Web Vitals are:</p><ul> <li><strong>Largest Contentful Paint (LCP):</strong> amount of time it takes for the main piece of content to load</li> <li><strong>First Input Delay (FID):</strong> amount of time it takes for your website to respond to the first interaction from a user (like a click on a link)</li> <li><strong>Cumulative Layout Shift (CLS):</strong> amount your webpage shifts (or “moves down”) as more content (e.g., banners, images) loads</li></ul><p>To get started, enter your URL and click the “<strong>Analyze</strong>” button:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/29/ac/29acba6747528953afb6b407e346cecd/7f58f284f4570eef7337857167df7434/FqmbfmY4DGOH-WGb10lbltQfdeXX1mvVIjYwegZR6S6ism9vozva4XwwbnqQUIJCwCOxUWaJMx3QPKssiZbYD6hSP06R6_h0qCIpyXw4bMbPsi9Qo8LJnVBUOigK1NjDrd1VREHyaIBa-kqKOusPjfs.webp" type="image/webp"/><img alt="PageSpeed Insights tool search" data-original="https://static.semrush.com/blog/uploads/media/29/ac/29acba6747528953afb6b407e346cecd/7f58f284f4570eef7337857167df7434/original.jpeg" height="416" loading="lazy" src="https://static.semrush.com/blog/uploads/media/29/ac/29acba6747528953afb6b407e346cecd/7f58f284f4570eef7337857167df7434/FqmbfmY4DGOH-WGb10lbltQfdeXX1mvVIjYwegZR6S6ism9vozva4XwwbnqQUIJCwCOxUWaJMx3QPKssiZbYD6hSP06R6_h0qCIpyXw4bMbPsi9Qo8LJnVBUOigK1NjDrd1VREHyaIBa-kqKOusPjfs.jpeg" width="1010"/></picture></figure><p>Here’s what the report looks like:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0c/8e/0c8eee8844ea082a8179bb5cd1361651/4d06456f0576d3e101a2195124bb645e/IMXeU3B7e7XnXO5iDvyf9Rn9ZX0BpsVLdg_Yn3e2Y_T0Lesf2aim0m4hGCU160Yp4_f1mkXC5z4nj07lZtSjV-MgCHOi7aEQErlokqiFDxLwIEk347WeV508RsivMbItwoTNjZ46Z3cEhCLX3juUKYw.webp" type="image/webp"/><img alt="Core Web Vitals assessment report" data-original="https://static.semrush.com/blog/uploads/media/0c/8e/0c8eee8844ea082a8179bb5cd1361651/4d06456f0576d3e101a2195124bb645e/original.jpeg" height="582" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0c/8e/0c8eee8844ea082a8179bb5cd1361651/4d06456f0576d3e101a2195124bb645e/IMXeU3B7e7XnXO5iDvyf9Rn9ZX0BpsVLdg_Yn3e2Y_T0Lesf2aim0m4hGCU160Yp4_f1mkXC5z4nj07lZtSjV-MgCHOi7aEQErlokqiFDxLwIEk347WeV508RsivMbItwoTNjZ46Z3cEhCLX3juUKYw.jpeg" width="1010"/></picture></figure><p>And here’s the full list of errors that might slow your site down:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/29/e6/29e631d0f7cfc5b3dd703ca2928ab11c/31ce85f3ec9c8aa0dd19bb7582a6caf7/trNWxG0hCklH5QK5Er_2_VvcCuqING9rSdVCA-rFek-msSBknV_ZeF9PbNFJyClKPGKpTxdThu4Yk28_CIFSHaSwGj0lwm7ZmpIWqQEkQbmuOAjp5TrXYlxBSmVRuhk3UFei2FHJFccqhZOlxiebpTQ.webp" type="image/webp"/><img alt="A full list of errors from the report" data-original="https://static.semrush.com/blog/uploads/media/29/e6/29e631d0f7cfc5b3dd703ca2928ab11c/31ce85f3ec9c8aa0dd19bb7582a6caf7/original.jpeg" height="942" loading="lazy" src="https://static.semrush.com/blog/uploads/media/29/e6/29e631d0f7cfc5b3dd703ca2928ab11c/31ce85f3ec9c8aa0dd19bb7582a6caf7/trNWxG0hCklH5QK5Er_2_VvcCuqING9rSdVCA-rFek-msSBknV_ZeF9PbNFJyClKPGKpTxdThu4Yk28_CIFSHaSwGj0lwm7ZmpIWqQEkQbmuOAjp5TrXYlxBSmVRuhk3UFei2FHJFccqhZOlxiebpTQ.jpeg" width="1010"/></picture></figure><p>There’s also an “<strong>Opportunities</strong>” report that gives suggestions for improvement:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/df/6b/df6b70bc8cbe831f0f12051d746dfded/eb87d4718a81a2c31e101bd5946cb69a/5I45CH1TJHPvyDYiyRslr_mNf_opKj__WKmoOI1E1dRlJd2pO3lutn9zvVU8wZC3ua2S8fKXYNGrgpul7nLspWS9qCNNffQhhF6c3f7aPjOwseIZcJQ35A_2E0pGElKZ36geXwLwZ5b2zKthhAb1Oz4.webp" type="image/webp"/><img alt="Opportunities report" data-original="https://static.semrush.com/blog/uploads/media/df/6b/df6b70bc8cbe831f0f12051d746dfded/eb87d4718a81a2c31e101bd5946cb69a/original.jpeg" height="675" loading="lazy" src="https://static.semrush.com/blog/uploads/media/df/6b/df6b70bc8cbe831f0f12051d746dfded/eb87d4718a81a2c31e101bd5946cb69a/5I45CH1TJHPvyDYiyRslr_mNf_opKj__WKmoOI1E1dRlJd2pO3lutn9zvVU8wZC3ua2S8fKXYNGrgpul7nLspWS9qCNNffQhhF6c3f7aPjOwseIZcJQ35A_2E0pGElKZ36geXwLwZ5b2zKthhAb1Oz4.jpeg" width="1010"/></picture></figure><p>For more in-depth information on technical errors, you can use <a href="https://www.semrush.com/siteaudit/">Site Audit</a>.</p><p>Find “Core Web Vitals” under “Thematic Reports.” Click “<strong>View details</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/67/a3/67a3eaaccefe081c0a6c5b6f0fd617aa/7e19a164663c6bb016ce7b5ea6ee967f/MKpSuYogX_XOtYSD6xhA-Sak-KsQkjapEzvC-bEa1v9ijnCLfkYHDloqBI7QzK5WKkF0-4POwolERKO2NlJSJR6qmrTopNMZ1yfuJ1mLCqnqAr42r8yUTaDHY2J78AFK8WImstFuKycjnlTlZ_NYjV4.webp" type="image/webp"/><img alt="“Core Web Vitals” widget in Site Audit tool" data-original="https://static.semrush.com/blog/uploads/media/67/a3/67a3eaaccefe081c0a6c5b6f0fd617aa/7e19a164663c6bb016ce7b5ea6ee967f/original.jpeg" height="783" loading="lazy" src="https://static.semrush.com/blog/uploads/media/67/a3/67a3eaaccefe081c0a6c5b6f0fd617aa/7e19a164663c6bb016ce7b5ea6ee967f/MKpSuYogX_XOtYSD6xhA-Sak-KsQkjapEzvC-bEa1v9ijnCLfkYHDloqBI7QzK5WKkF0-4POwolERKO2NlJSJR6qmrTopNMZ1yfuJ1mLCqnqAr42r8yUTaDHY2J78AFK8WImstFuKycjnlTlZ_NYjV4.jpeg" width="1010"/></picture></figure><p>You’ll see the overall status of your SEO pages’ performance over time. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8c/fb/8cfbbe1ed23ca67612eed8a3869db8a4/a056c23fc8159a5db27a7261e4267428/c9MmPmB4PeM1m3Xfuk4IUERDxDrKqSOL0OXtXicq-hf8mYW7Ttf_HbzrK59yW0L2qv5JPX_7mOWOypG5FUZpkTjtMkivKFQy1wAVvHEtH71PTiQFjgVpNcroYahX5rmYvhKPK4nB-kuub1jQrwT2Vk0.webp" type="image/webp"/><img alt="Core web vitals dashboard in Site Audit" data-original="https://static.semrush.com/blog/uploads/media/8c/fb/8cfbbe1ed23ca67612eed8a3869db8a4/a056c23fc8159a5db27a7261e4267428/original.jpeg" height="828" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8c/fb/8cfbbe1ed23ca67612eed8a3869db8a4/a056c23fc8159a5db27a7261e4267428/c9MmPmB4PeM1m3Xfuk4IUERDxDrKqSOL0OXtXicq-hf8mYW7Ttf_HbzrK59yW0L2qv5JPX_7mOWOypG5FUZpkTjtMkivKFQy1wAVvHEtH71PTiQFjgVpNcroYahX5rmYvhKPK4nB-kuub1jQrwT2Vk0.jpeg" width="1010"/></picture></figure><p>In this report, you’ll also see technical details like we talked about earlier. Such as LCP and CLS. </p><p>The Core Web Vitals report includes Total Blocking Time (TBT) to closely estimate FID.</p><p>Under each column, you’ll find top recommended improvements and the pages affected.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/55/45/5545c243776a6d996ae4d45aedd30718/63b2eb1c465bbde8faf1d034e2e7ac27/TbY5MYb6gYHWrfWxhEtczpgyRZv_2YROpY4Kv2Jh6fVv2t7rf28KjsNHaoR_sm6L8jXS-0aD1lrfElb2L6MwhtHFkaHC6usL6yM_JpGFKgChYAioX2mCJ8jqAZRowhEtu5WIPKwKeRvh0bviPYMKY9E.webp" type="image/webp"/><img alt="LCP, TBT and CLS metrics" data-original="https://static.semrush.com/blog/uploads/media/55/45/5545c243776a6d996ae4d45aedd30718/63b2eb1c465bbde8faf1d034e2e7ac27/original.jpeg" height="692" loading="lazy" src="https://static.semrush.com/blog/uploads/media/55/45/5545c243776a6d996ae4d45aedd30718/63b2eb1c465bbde8faf1d034e2e7ac27/TbY5MYb6gYHWrfWxhEtczpgyRZv_2YROpY4Kv2Jh6fVv2t7rf28KjsNHaoR_sm6L8jXS-0aD1lrfElb2L6MwhtHFkaHC6usL6yM_JpGFKgChYAioX2mCJ8jqAZRowhEtu5WIPKwKeRvh0bviPYMKY9E.jpeg" width="1010"/></picture></figure><p>Click on each underlined suggestion to read more about the issue and how to fix it.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ce/9a/ce9a1fd15b75fd4834eab9259bd98669/652e050d48823878811ab3f895f4c01f/e0oXbDSg_T-UuUgFbgiLWZ-94Dc7T3_oa5Z6GoBUHJu7xH0ExwS6SuSQbsEWDlURGSk-b32l6nzeyimkdvN8vcfkpnDCwVIl4WeYKiVKQJ73Xkd0m3CtM8dquDV98Ic-AKO-vdBls0Y3PWdaTU_1AoQ.webp" type="image/webp"/><img alt="An issues explanation and how to fix it" data-original="https://static.semrush.com/blog/uploads/media/ce/9a/ce9a1fd15b75fd4834eab9259bd98669/652e050d48823878811ab3f895f4c01f/original.jpeg" height="967" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ce/9a/ce9a1fd15b75fd4834eab9259bd98669/652e050d48823878811ab3f895f4c01f/e0oXbDSg_T-UuUgFbgiLWZ-94Dc7T3_oa5Z6GoBUHJu7xH0ExwS6SuSQbsEWDlURGSk-b32l6nzeyimkdvN8vcfkpnDCwVIl4WeYKiVKQJ73Xkd0m3CtM8dquDV98Ic-AKO-vdBls0Y3PWdaTU_1AoQ.jpeg" width="1010"/></picture></figure><p>Run this report at least once a month to keep up with any errors. You can also send automated reports to yourself or clients in the “<strong>My Reports</strong>” management tab in Semrush.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/aa/4a/aa4ab1889ec821de13b35207eba41a4e/ca9699fdd3eb797ccc941b8e599fc0d7/jr6Hxp23ZpEgAkseDW_HSVqluWd_Gfy9hGfW2_GpyUPDORT-0S1DpStq4vwh4al3nOPaxFLhnBCvUE33_t8M7fe55SRDv8Afgi601eKRKcPgLXp-DxlUc38mg1eBOYGscFy-s7XrUNGXxRS4RohedwY.webp" type="image/webp"/><img alt=""Site Audit: Full Report" option highlighted" data-original="https://static.semrush.com/blog/uploads/media/aa/4a/aa4ab1889ec821de13b35207eba41a4e/ca9699fdd3eb797ccc941b8e599fc0d7/original.jpeg" height="626" loading="lazy" src="https://static.semrush.com/blog/uploads/media/aa/4a/aa4ab1889ec821de13b35207eba41a4e/ca9699fdd3eb797ccc941b8e599fc0d7/jr6Hxp23ZpEgAkseDW_HSVqluWd_Gfy9hGfW2_GpyUPDORT-0S1DpStq4vwh4al3nOPaxFLhnBCvUE33_t8M7fe55SRDv8Afgi601eKRKcPgLXp-DxlUc38mg1eBOYGscFy-s7XrUNGXxRS4RohedwY.jpeg" width="1010"/></picture></figure><h3 id="target-featured-snippets">Target Featured Snippets</h3><p>Because <a href="https://www.semrush.com/blog/featured-snippets/">featured snippets</a> appear in “position zero” above other organic results, they can <a href="https://www.searchenginewatch.com/2020/12/03/research-insights-role-of-featured-snippets-in-website-traffic-boost/">help boost your click-through rate (CTR)</a>.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/af/3e/af3eafd9fddb7b91b0d1fc3618878a46/9f03386ab1e6df4483e980206fdeb311/vcfb1Pd0yxVRKvNR1RvJjD-O_4tuXoDKvn_KVJW1S64JC0lKTay9hA9gtWR6sPhN4EtbXe8J2IU84jTmBdWLwcc0S_rXrrCOViGteFO-FDgTiB506Vlz86FMZUUaZ2RT8CX8rOPCTsh5qnQHA7oxd0A.webp" type="image/webp"/><img alt="A featured snippet on Google SERP for "benefits of pizza" query" data-original="https://static.semrush.com/blog/uploads/media/af/3e/af3eafd9fddb7b91b0d1fc3618878a46/9f03386ab1e6df4483e980206fdeb311/original.jpeg" height="587" loading="lazy" src="https://static.semrush.com/blog/uploads/media/af/3e/af3eafd9fddb7b91b0d1fc3618878a46/9f03386ab1e6df4483e980206fdeb311/vcfb1Pd0yxVRKvNR1RvJjD-O_4tuXoDKvn_KVJW1S64JC0lKTay9hA9gtWR6sPhN4EtbXe8J2IU84jTmBdWLwcc0S_rXrrCOViGteFO-FDgTiB506Vlz86FMZUUaZ2RT8CX8rOPCTsh5qnQHA7oxd0A.jpeg" width="1010"/></picture></figure><p>There are different forms of featured snippets, including:</p><ul> <li>Definitions</li> <li>Tables</li> <li>Lists</li> <li>Videos</li></ul><p>To check if a keyword has a current featured snippet, go to <a href="https://www.semrush.com/analytics/keywordoverview/">Keyword Overview</a>. We’ll use the example “can dogs eat watermelon.”</p><p>Enter your keyword and click “<strong>Search</strong>.” </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b8/11/b811f10bdc3b13ffb4ddd166b799191a/f6be096bd8795c547dbbdbf38afe5ac1/PzqQlAloFG1TA0tayNf1VG6WCKgV1RZIoD3jGBOSz3xQdWt4glDibAZncvkFLfucUrR0IYEvMx7j7bd90MsDXTqxWWhRXNrspXjGFGjidUN4tVtpRdHXG-P4WSGE-7clMRvn7AmLukD70zAGHrs4QXw.webp" type="image/webp"/><img alt="“can dogs eat watermelon" entered into the Keyword Overview tool" data-original="https://static.semrush.com/blog/uploads/media/b8/11/b811f10bdc3b13ffb4ddd166b799191a/f6be096bd8795c547dbbdbf38afe5ac1/original.jpeg" height="620" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b8/11/b811f10bdc3b13ffb4ddd166b799191a/f6be096bd8795c547dbbdbf38afe5ac1/PzqQlAloFG1TA0tayNf1VG6WCKgV1RZIoD3jGBOSz3xQdWt4glDibAZncvkFLfucUrR0IYEvMx7j7bd90MsDXTqxWWhRXNrspXjGFGjidUN4tVtpRdHXG-P4WSGE-7clMRvn7AmLukD70zAGHrs4QXw.jpeg" width="1010"/></picture></figure><p>You’ll see information about search volume, keyword difficulty, and more.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/7d/a5/7da53c9aefffabdaecabdc2b38aee23a/2fc1b278bb241633124a8c8b50a8f546/b_4fehtz6tc2db35yJUy4eHKbRkd45KtXJ5V5U-mXao7kidCuEmtwFNEjxGlHJJFbDpMwajpw6_4zEODdmmiHDCjl2w6_QFuJbB6RJ-b34X-wW5gJwOd5fPkeszys2ZTYehuldMiX2ZUKosmTkPiMM4.webp" type="image/webp"/><img alt="Keyword overview dashboard" data-original="https://static.semrush.com/blog/uploads/media/7d/a5/7da53c9aefffabdaecabdc2b38aee23a/2fc1b278bb241633124a8c8b50a8f546/original.jpeg" height="725" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7d/a5/7da53c9aefffabdaecabdc2b38aee23a/2fc1b278bb241633124a8c8b50a8f546/b_4fehtz6tc2db35yJUy4eHKbRkd45KtXJ5V5U-mXao7kidCuEmtwFNEjxGlHJJFbDpMwajpw6_4zEODdmmiHDCjl2w6_QFuJbB6RJ-b34X-wW5gJwOd5fPkeszys2ZTYehuldMiX2ZUKosmTkPiMM4.jpeg" width="1010"/></picture></figure><p>Scroll down to the “SERP Analysis” section of the page. </p><p>To the right of this graph, you’ll see a link that says “<strong>View SERP</strong>.” Click it to view what the SERP looks like for that keyword when it’s not influenced by location, user behavior, etc.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/54/6d/546d8e3d56a7dca722ff4202d745f859/c8c1b80e8334c6bf7b736d3f7a5607e3/H9l11aDDqxO44ig64aMlojS8-DzKLashJFED499KWchdpeIl9kQnLBNRJ2ns-qMeljq4dGmKqNXZriCriA4AoInhAFzzEuDUl9JYEUf-XU26WjfOCp28lFD0tjagTQUTZW6Jh7FJvrhkN8Ww__iLiUU.webp" type="image/webp"/><img alt="Google SERP preview for "can dogs eat watermelon"" data-original="https://static.semrush.com/blog/uploads/media/54/6d/546d8e3d56a7dca722ff4202d745f859/c8c1b80e8334c6bf7b736d3f7a5607e3/original.jpeg" height="884" loading="lazy" src="https://static.semrush.com/blog/uploads/media/54/6d/546d8e3d56a7dca722ff4202d745f859/c8c1b80e8334c6bf7b736d3f7a5607e3/H9l11aDDqxO44ig64aMlojS8-DzKLashJFED499KWchdpeIl9kQnLBNRJ2ns-qMeljq4dGmKqNXZriCriA4AoInhAFzzEuDUl9JYEUf-XU26WjfOCp28lFD0tjagTQUTZW6Jh7FJvrhkN8Ww__iLiUU.jpeg" width="1010"/></picture></figure><p>Now we can see that “can dogs eat watermelon” does indeed have a featured snippet. And which pages are ranking underneath that.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/9d/7f/9d7f44c612d7e0de9d7e2500642af752/2f0690867fc1da4646565cda7e454bb9/2HkrSxQELu9V3b8Rm3k1ggtqPwrIw_72rQUF1xMEpq9nD90Gqc3ocUITSHhjQsNKZuHn9nwFp9h7xnuZPF-J8ZWDk_OTECmD1Q-2YIe9f9_NbV4ih-SMM0xgqSXgkoBwSuXklFWV9hIChByJHxG2Q4U.webp" type="image/webp"/><img alt="A featured snippet for “can dogs eat watermelon” query" data-original="https://static.semrush.com/blog/uploads/media/9d/7f/9d7f44c612d7e0de9d7e2500642af752/2f0690867fc1da4646565cda7e454bb9/original.jpeg" height="884" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9d/7f/9d7f44c612d7e0de9d7e2500642af752/2f0690867fc1da4646565cda7e454bb9/2HkrSxQELu9V3b8Rm3k1ggtqPwrIw_72rQUF1xMEpq9nD90Gqc3ocUITSHhjQsNKZuHn9nwFp9h7xnuZPF-J8ZWDk_OTECmD1Q-2YIe9f9_NbV4ih-SMM0xgqSXgkoBwSuXklFWV9hIChByJHxG2Q4U.jpeg" width="1010"/></picture></figure><p>If you want to take the top spot, update (or create) your own page following on-page SEO best practices.</p><p>Some ways to target a featured snippet include:</p><ul> <li>Answering the query in a concise, user-friendly way</li> <li>Understanding (and catering directly to) the user’s search intent</li> <li>Formatting the answer accordingly—could be a quick one- or two-sentence answer, a table, a video, etc.</li></ul><h3 id="add-schema-markup">Add Schema Markup</h3><p>Schema markup allows search engines to better understand information on your website. </p><p>It adds code to a page that better communicates the page topic. So you can convey to search engines that your page is about an event, contains a recipe, etc. And the SERP result can reflect that.</p><p>Using schema can provide <a href="https://www.semrush.com/blog/rich-snippets/">rich snippets</a> in the SERP. They look like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/83/be/83be85d7d922e761c9efebebcbb9a76b/a413d1a3d27ca6136060b6fea49467f5/8TfDOwNOcJqHDgVyTBVO2CmKC2is6uaZ3vD_0i4iAcIFr6kc3fa7KJYArNwRZWEFrkTZ8csfxGMjzTTQOtcu9ZnTHiB5XvPM6dmtJf_M-bSeY3ylHUTobXPGIdtEcxT6jBwOcmoSVBykphntURIKiJk.webp" type="image/webp"/><img alt="A rich snippet for a recipe including cook time, level and rating" data-original="https://static.semrush.com/blog/uploads/media/83/be/83be85d7d922e761c9efebebcbb9a76b/a413d1a3d27ca6136060b6fea49467f5/original.jpeg" height="471" loading="lazy" src="https://static.semrush.com/blog/uploads/media/83/be/83be85d7d922e761c9efebebcbb9a76b/a413d1a3d27ca6136060b6fea49467f5/8TfDOwNOcJqHDgVyTBVO2CmKC2is6uaZ3vD_0i4iAcIFr6kc3fa7KJYArNwRZWEFrkTZ8csfxGMjzTTQOtcu9ZnTHiB5XvPM6dmtJf_M-bSeY3ylHUTobXPGIdtEcxT6jBwOcmoSVBykphntURIKiJk.jpeg" width="1010"/></picture></figure><p>In addition to taking up more valuable space on the SERP, schema markup also can improve your page’s organic CTR.</p><p>The above example uses recipe schema markup. But you can add many different types to your pages. </p><p>Common types of schema include:</p><ul> <li>Reviews</li> <li>Products</li> <li>Events</li> <li>People</li> <li>Local businesses</li></ul><p>And more.</p><p>You can find <a href="https://schema.org/docs/schemas.html">information on every type at Schema.org</a>.</p><p>Let’s look at an example of schema markup in action. Say you type “new york events near me” into Google.</p><p>The top of the SERP looks something like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/f6/f2/f6f2a86d29b61fce6095b6ea0036f98e/a17203409461b83c658941ab7b6fc967/lIWCL1e_KyJUAkvpmTfSOLM1GT1ATl9UMALhcJHL_UVPEqPsqB17W9qTHwoGsY_gBJNT2DrYElCBnLwuNiQgQfiYagMjEv0PldGUkD9pUtvBixJgEUSENMpA5CdEj2hm1lDNggUu-6qhzOxa0CgrUgg.webp" type="image/webp"/><img alt="Events results for “new york events near me” query" data-original="https://static.semrush.com/blog/uploads/media/f6/f2/f6f2a86d29b61fce6095b6ea0036f98e/a17203409461b83c658941ab7b6fc967/original.jpeg" height="1214" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f6/f2/f6f2a86d29b61fce6095b6ea0036f98e/a17203409461b83c658941ab7b6fc967/lIWCL1e_KyJUAkvpmTfSOLM1GT1ATl9UMALhcJHL_UVPEqPsqB17W9qTHwoGsY_gBJNT2DrYElCBnLwuNiQgQfiYagMjEv0PldGUkD9pUtvBixJgEUSENMpA5CdEj2hm1lDNggUu-6qhzOxa0CgrUgg.jpeg" width="1010"/></picture></figure><p>To better your chances of showing up above the normal search results like this, you can use “Event” schema markup.</p><p>Which communicates the event date, address, and location to Google.</p><p>Google may then feature these events above other results because they’re more useful.</p><p>Here’s <a href="https://developers.google.com/search/docs/appearance/structured-data/event">Google’s resource</a> on adding Event structured data. And here’s what the Event schema might look like in your page’s code:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/1d/b5/1db59058aca3683a39e35e32a9e7effe/ce064893f7980c24bcb61d72efb41ae0/1ba-1jduLS05j_vC4-jleaVz4JgbKEITcu2snUfAJvU77dL3Q0vD3ToCGqquPQxIrdNSE9KQg5J03Df4LToFAoU5Mkch94IZN6tf2yiS5vd5h-PkPjsv-SXKg1wJQ-LFMkcPSWDGM621p7VFHttJi24.webp" type="image/webp"/><img alt="Event schema on page’s code" data-original="https://static.semrush.com/blog/uploads/media/1d/b5/1db59058aca3683a39e35e32a9e7effe/ce064893f7980c24bcb61d72efb41ae0/original.jpeg" height="1077" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1d/b5/1db59058aca3683a39e35e32a9e7effe/ce064893f7980c24bcb61d72efb41ae0/1ba-1jduLS05j_vC4-jleaVz4JgbKEITcu2snUfAJvU77dL3Q0vD3ToCGqquPQxIrdNSE9KQg5J03Df4LToFAoU5Mkch94IZN6tf2yiS5vd5h-PkPjsv-SXKg1wJQ-LFMkcPSWDGM621p7VFHttJi24.jpeg" width="1010"/></picture></figure><p>You can use <a href="https://www.semrush.com/siteaudit/">Site Audit </a>to check if you’ve implemented structured data correctly.</p><p>You’ll see a report labeled “<strong>Markup</strong>” under “<strong>Thematic Reports</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/61/db/61db15a5215dd50235b671467d0705b7/d89c8cde161ce951a9ff4b9a9c103a9d/K6SdJPEHYMlMJ0PEiIJqBWJY6oq4aH3HRm2LzeGqMGVJOI10MGxETEMIhvK3EwKGjybHrBRpIbVAIt9yvfn8gNtVEKfXrfw2VXCp4fKBRPPgRhC_T3VMN7XtgTSTqzQAt8D2aNfQAR2En8ZpGi3c8ng.webp" type="image/webp"/><img alt="“Markup” widget in Site Audit dashboard" data-original="https://static.semrush.com/blog/uploads/media/61/db/61db15a5215dd50235b671467d0705b7/d89c8cde161ce951a9ff4b9a9c103a9d/original.jpeg" height="792" loading="lazy" src="https://static.semrush.com/blog/uploads/media/61/db/61db15a5215dd50235b671467d0705b7/d89c8cde161ce951a9ff4b9a9c103a9d/K6SdJPEHYMlMJ0PEiIJqBWJY6oq4aH3HRm2LzeGqMGVJOI10MGxETEMIhvK3EwKGjybHrBRpIbVAIt9yvfn8gNtVEKfXrfw2VXCp4fKBRPPgRhC_T3VMN7XtgTSTqzQAt8D2aNfQAR2En8ZpGi3c8ng.jpeg" width="1010"/></picture></figure><p>Click the “<strong>View details</strong>” button.</p><p>Site Audit will score any pages that have schema markup, break down pages by schema type, and alert you of any existing issues.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/4d/d0/4dd058463c56683145eae77b5bf40d50/1ae0e467372bdb434ef6cd48b11266fe/13cw6786j9DqsMWHeQFgQ8EeGSoATIyXuXD4QwnJAYhSTd9TiyAvpBAEDNWQ3s_e_URemwzIR8kFUi-q3eGXZlWEwqWrQIFJsnv93iUHyFC3LWswU3iRxG3LPUFJTkDqZ6uMlyXJO9I7y22zjdAxrhY.webp" type="image/webp"/><img alt="Markup report" data-original="https://static.semrush.com/blog/uploads/media/4d/d0/4dd058463c56683145eae77b5bf40d50/1ae0e467372bdb434ef6cd48b11266fe/original.jpeg" height="1026" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4d/d0/4dd058463c56683145eae77b5bf40d50/1ae0e467372bdb434ef6cd48b11266fe/13cw6786j9DqsMWHeQFgQ8EeGSoATIyXuXD4QwnJAYhSTd9TiyAvpBAEDNWQ3s_e_URemwzIR8kFUi-q3eGXZlWEwqWrQIFJsnv93iUHyFC3LWswU3iRxG3LPUFJTkDqZ6uMlyXJO9I7y22zjdAxrhY.jpeg" width="1010"/></picture></figure><p>If Site Audit does flag any issues with your markup, we recommend running those individual pages through <a href="https://validator.schema.org/">Schema.org’s markup validator</a>. It’ll let you know if you’ve implemented the markup properly.</p><p><em><strong>Further reading: </strong><a href="https://www.semrush.com/blog/schema-markup/">What Is Schema Markup & How to Implement Structured Data</a></em></p><h2 id="implement-proven-on-page-seo-techniques">Implement Proven On-Page SEO Techniques</h2><p>Now that you know what on-page SEO is, it’s time for you to take action. </p><p>Execute on the techniques mentioned earlier, and you’ll be on your way to better rankings and traffic. </p><p>Start by signing up for a <a href="https://www.semrush.com/signup/">free Semrush account</a> (no credit card needed). </p><p>You’ll get access to <a href="https://www.semrush.com/on-page-seo-checker/">On Page SEO Checker</a>. But you’ll also be able to:</p><ul> <li>Do keyword research</li> <li>Analyze your competitors </li> <li>Track your keyword rankings</li> <li>Run a site audit</li></ul><p>And more. </p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fon-page-seo%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fon-page-seo%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22On-Page+SEO%3A+What+It+Is+and+How+to+Do+It%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fon-page-seo%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=On-Page SEO: What It Is and How to Do It%0D%0Ahttps://www.semrush.com/blog/on-page-seo/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div></div><div class="sc-gKclnd kcZgbH right-article-section"><section class="sc-hkgtus cZJvJx"></section></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd eYTkOv"><div data-test="wrapper-for-author-bio" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-subscription" class="sc-gKclnd hrZfTH"></div></div></div><div data-test="wrapper-for-more-on-this" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":3797,"status":"published","url":"on-page-seo","template":"article-base","title":"On-Page SEO: What It Is and How to Do It","preview":"This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.","previewImage":"https://static.semrush.com/blog/uploads/media/aa/47/aa470b1a02f17daa205799a5d6b0954c/on-page-seo.svg","socialImage":"https://static.semrush.com/blog/uploads/media/88/17/88177a8df7ccaf50377296d8d1f652f6/on-page-seo-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/aa/47/aa470b1a02f17daa205799a5d6b0954c/extra.png","altPreviewImage":"On-Page SEO","altSocialImage":"On-Page SEO","hidePreviewImage":0,"publishedAt":1609252200000,"editedAt":1702641960000,"metaTitle":"On-Page SEO: What It Is and How to Do It","metaDescription":"This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.","schemaOrg":"{}","author":{"id":195716017,"alias":"kelly-lyons","name":"Kelly Lyons","photo":"https://static.semrush.com/blog/uploads/user/4e/9e/4e9e770e43e3ccb8c4dd69f8a7bb00c1/img_20210805_220500.jpg","photoMask":"star","company":"Semrush","position":"Senior Blog Editor","bio":"Writer, editor, SEO strategist, and supporter of the Oxford comma. There‘s little I enjoy more than lounging on my couch playing video games and snuggling with my dog.","socials":{"webSite":"https://www.semrush.com/","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/kelly-lyons-177495a3/"},"isPublic":true,"expertise":[],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":30054,"enabled":true,"value":[]}},"critical":{"article-content":{"id":30054,"content":"\u003ch2\u003eWhat Is On-Page SEO?\u003c/h2\u003e\u003cp\u003eOn-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. \u003c/p\u003e\u003cp\u003eCommon tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.\u003c/p\u003e\u003cp\u003eBelow, we’ll cover different techniques for optimizing your site for on-page concerns.\u003c/p\u003e\u003cp\u003eBut first, let’s explore the difference between on-page SEO and off-page SEO:\u003c/p\u003e\u003ch3\u003eOn-Page SEO vs. Off-Page SEO\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eOn-page SEO\u003c/strong\u003e covers anything you can do on a webpage (or internally) to improve your rankings. \u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/off-page-seo/\"\u003e\u003cstrong\u003eOff-page SEO\u003c/strong\u003e\u003c/a\u003e covers anything you can optimize outside of your site (or externally) in an attempt to boost your rankings. \u003ca href=\"https://www.semrush.com/blog/what-are-backlinks/\"\u003eBacklinks\u003c/a\u003e are arguably the biggest off-page SEO factor. Other examples include social media and PR.\u003c/p\u003e\u003cp\u003eBoth are important components of any good \u003ca href=\"https://www.semrush.com/blog/seo-strategy/\"\u003eSEO strategy.\u003c/a\u003e\u003c/p\u003e\u003cp\u003eBut you have more control over on-page SEO factors. So focusing on those is a good place to start.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/17/5a/175a989a20cdd9ba0a6d4330e6608c9a/df19e03cb1a2365af877d4be6a292ae6/rB_e6wPneVdMsSHG1JQXXCavlI36xaxSBofl_5iGHU2qV93dKZR_kOUB_CHu-Pwy8px7Nr4VYYlB225GLIXmmKAw1l_spZac_0hpDRUh2nYRP73j108prKEcygLbnRydFvssIepL42CIo3QhCTwt1eY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"On-page SEO vs Off-page SEO\" data-original=\"https://static.semrush.com/blog/uploads/media/17/5a/175a989a20cdd9ba0a6d4330e6608c9a/df19e03cb1a2365af877d4be6a292ae6/original.jpeg\" height=\"1250\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/17/5a/175a989a20cdd9ba0a6d4330e6608c9a/df19e03cb1a2365af877d4be6a292ae6/rB_e6wPneVdMsSHG1JQXXCavlI36xaxSBofl_5iGHU2qV93dKZR_kOUB_CHu-Pwy8px7Nr4VYYlB225GLIXmmKAw1l_spZac_0hpDRUh2nYRP73j108prKEcygLbnRydFvssIepL42CIo3QhCTwt1eY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eWhy Is On-Page SEO Important?\u003c/h2\u003e\u003cp\u003eSearch engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent. \u003c/p\u003e\u003cp\u003eAnd if the page is relevant and useful, Google serves it to the user.\u003c/p\u003e\u003cp\u003eIn other words:\u003c/p\u003e\u003cp\u003eGoogle pays attention to on-page SEO signals when ranking pages.\u003c/p\u003e\u003cp\u003eThe Google algorithm is always changing, but Google continues to prioritize user experience. Google recommends focusing on “\u003ca href=\"https://developers.google.com/search/blog/2022/08/helpful-content-update\"\u003epeople-first content\u003c/a\u003e.” \u003c/p\u003e\u003cp\u003eMeaning creating valuable content that matches user intent is more important than ever.\u003c/p\u003e\u003cp\u003eNow, let’s take a look at how you can update your content to reflect on-page SEO best practices.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cstrong\u003ePro tip\u003c/strong\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eTo quickly get actionable on-page SEO optimization ideas for your site, run it through \u003ca href=\"https://www.semrush.com/on-page-seo-checker/\"\u003eOn Page SEO Checker\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/e0/12/e01297d817f4cd1f4922f1ccd90c79d4/1a4d6c04d5cac22451d45ebb304d651a/8PBurtK4KLqV9AYVQTiYYIUUXHukkU562tZAf8cMRcEBtK9gBY4kH-B3T9nHzy3bInYLfEKH62U6_hSibTwGkrzAyS6SqYdrib4WZAKGHeYbPqyxew54dzPayZ9HBCQWOOqsO-5VSRrqwdjgiH_41Mk.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/e0/12/e01297d817f4cd1f4922f1ccd90c79d4/1a4d6c04d5cac22451d45ebb304d651a/8PBurtK4KLqV9AYVQTiYYIUUXHukkU562tZAf8cMRcEBtK9gBY4kH-B3T9nHzy3bInYLfEKH62U6_hSibTwGkrzAyS6SqYdrib4WZAKGHeYbPqyxew54dzPayZ9HBCQWOOqsO-5VSRrqwdjgiH_41Mk.jpeg\" data-original=\"https://static.semrush.com/blog/uploads/media/e0/12/e01297d817f4cd1f4922f1ccd90c79d4/1a4d6c04d5cac22451d45ebb304d651a/original.jpeg\" alt=\"8PBurtK4KLqV9AYVQTiYYIUUXHukkU562tZAf8cMRcEBtK9gBY4kH-B3T9nHzy3bInYLfEKH62U6_hSibTwGkrzAyS6SqYdrib4WZAKGHeYbPqyxew54dzPayZ9HBCQWOOqsO-5VSRrqwdjgiH_41Mk\" loading=\"lazy\" width=\"1010\" height=\"830\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch2\u003e9 On-Page SEO Techniques for Your Website\u003c/h2\u003e\u003cp\u003eHere are some key on-page optimization techniques you should consider:\u003c/p\u003e\u003col\u003e \u003cli\u003eWrite unique, helpful content \u003c/li\u003e \u003cli\u003ePlace target keywords strategically\u003c/li\u003e \u003cli\u003eWrite keyword-rich title tags\u003c/li\u003e \u003cli\u003eWrite click-worthy meta descriptions\u003c/li\u003e \u003cli\u003eUse headings and subheadings to structure your page\u003c/li\u003e \u003cli\u003eOptimize URLs\u003c/li\u003e \u003cli\u003eAdd internal links\u003c/li\u003e \u003cli\u003eAdd external links \u003c/li\u003e \u003cli\u003eInclude and optimize images \u003c/li\u003e\u003c/ol\u003e\u003cp\u003eLet’s look at these in more detail.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eCreate a \u003ca href=\"https://www.semrush.com/signup/\"\u003efree Semrush account\u003c/a\u003e (no credit card needed) to follow along with the techniques in this guide. \u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003e1. Write Unique, Helpful Content \u003c/h3\u003e\u003cp\u003eOne of the most important on site SEO steps you should take is to create high-quality content that matches your readers’ search intent.\u003c/p\u003e\u003cp\u003eStart by performing \u003ca href=\"https://www.semrush.com/blog/keyword-research/\"\u003ekeyword research\u003c/a\u003e to find relevant topics and target keywords.\u003c/p\u003e\u003cp\u003eFor this example, we’ll use the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool.\u003c/a\u003e\u003c/p\u003e\u003cp\u003eEnter the topic you want to research and click “\u003cstrong\u003eSearch\u003c/strong\u003e.” We’ll use the keyword “audio book” as our example. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b4/c2/b4c2243c5262bd2949ae07f96c469f85/11fc833b1ec5a83a3c9c12745d6b41a3/GCmhCsYyMKeYfjivsJv07r2ey4c_hsSU5QDZwHzANB1QUfH4D_-Sy6A5UYHzo25wJAWLp_wGTfnEwcvzKLZoYfzUr283dsD2hL8XM9AWO_aSlNngPkocoe9k7zYBD3KrSsjjKlGl5-H7a7Eb3_opqT8.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"audio book\" entered into the Keyword Magic Tool search bar' data-original=\"https://static.semrush.com/blog/uploads/media/b4/c2/b4c2243c5262bd2949ae07f96c469f85/11fc833b1ec5a83a3c9c12745d6b41a3/original.jpeg\" height=\"549\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b4/c2/b4c2243c5262bd2949ae07f96c469f85/11fc833b1ec5a83a3c9c12745d6b41a3/GCmhCsYyMKeYfjivsJv07r2ey4c_hsSU5QDZwHzANB1QUfH4D_-Sy6A5UYHzo25wJAWLp_wGTfnEwcvzKLZoYfzUr283dsD2hL8XM9AWO_aSlNngPkocoe9k7zYBD3KrSsjjKlGl5-H7a7Eb3_opqT8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll get a list of keywords related to your seed keyword, sorted by \u003ca href=\"https://www.semrush.com/blog/keyword-search-volume/\"\u003esearch volume\u003c/a\u003e.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/42/58/42583993d87cf2f76db5cce6c490f1ff/758706fa3dbd90b61dd5389f7cf60524/S_oGcQHW-8ZW3WcNmDy4AB_qqY_8wLzDCDjE81CO3XMzpP9PhwNloutPjNE4ge2oFobqeBVYNsa0wXXP6txJpE7aF7FFavfrsbJqHgrrruoKkYQUG0mEqpB-SLloVaFK4knQvCL-lqsq2MR8TVOoLQQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='A list of keywords related to \"audio books\"' data-original=\"https://static.semrush.com/blog/uploads/media/42/58/42583993d87cf2f76db5cce6c490f1ff/758706fa3dbd90b61dd5389f7cf60524/original.png\" height=\"1168\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/42/58/42583993d87cf2f76db5cce6c490f1ff/758706fa3dbd90b61dd5389f7cf60524/S_oGcQHW-8ZW3WcNmDy4AB_qqY_8wLzDCDjE81CO3XMzpP9PhwNloutPjNE4ge2oFobqeBVYNsa0wXXP6txJpE7aF7FFavfrsbJqHgrrruoKkYQUG0mEqpB-SLloVaFK4knQvCL-lqsq2MR8TVOoLQQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHigh search volume can be useful to target. \u003c/p\u003e\u003cp\u003eBut pay attention to the keyword difficulty (KD %) level, too. It’s much more difficult to rank for more competitive keywords (which have higher KD % scores).\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/07/d7/07d7397a734b3aa716e607b767bf6775/1ae253dd5f0b707d657dc3ecac8fc42d/IlNV9dwksHyzGnvvcsUNLaDChqBK5D2uOZdYa9TC1yc8SDlcRRaj77mTQlYr6k-hufEyl1wFglzVQzayrCX5vBbXys_VkjC1DNL5zUppqS4oflERLfQPBlnROquMH75mNmpp2Anoucp1SWHKQfg0bi8.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"KD%\" column highlighted in keywords list' data-original=\"https://static.semrush.com/blog/uploads/media/07/d7/07d7397a734b3aa716e607b767bf6775/1ae253dd5f0b707d657dc3ecac8fc42d/original.jpeg\" height=\"1110\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/07/d7/07d7397a734b3aa716e607b767bf6775/1ae253dd5f0b707d657dc3ecac8fc42d/IlNV9dwksHyzGnvvcsUNLaDChqBK5D2uOZdYa9TC1yc8SDlcRRaj77mTQlYr6k-hufEyl1wFglzVQzayrCX5vBbXys_VkjC1DNL5zUppqS4oflERLfQPBlnROquMH75mNmpp2Anoucp1SWHKQfg0bi8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTarget less competitive \u003ca href=\"https://www.semrush.com/blog/how-to-choose-long-tail-keywords/\"\u003elong-tail keywords\u003c/a\u003e, too. \u003c/p\u003e\u003cp\u003eThey often have lower search volume but lower keyword difficulty. Which means they can be easier to rank for.\u003c/p\u003e\u003cp\u003eThe Keyword Magic Tool automatically sorts related keywords into relevant categories.\u003c/p\u003e\u003cp\u003eThey’re located in the left-hand sidebar. You can narrow your research by selecting one.\u003c/p\u003e\u003cp\u003eHere:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/33/b2/33b2171ce9429c81fb883b0cf93ea7f4/2d272d2f286fa1e0197766b1e50156da/VgdFQCocjkOcXdPWODkWJZl1kWd1dVXPQyOjy0zbY5ZC4csyMpj9HlKMGORlX0bYVeB42V0S9GihmpL8831LMjefiyzgw4gfMcMAMCcJVlSGiWRt2FygRjyxhX7ncvtoQTO-VYyiTHx_m7D2_zYIbKw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Keyword categories highlighted in the left-hand sidebar\" data-original=\"https://static.semrush.com/blog/uploads/media/33/b2/33b2171ce9429c81fb883b0cf93ea7f4/2d272d2f286fa1e0197766b1e50156da/original.jpeg\" height=\"986\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/33/b2/33b2171ce9429c81fb883b0cf93ea7f4/2d272d2f286fa1e0197766b1e50156da/VgdFQCocjkOcXdPWODkWJZl1kWd1dVXPQyOjy0zbY5ZC4csyMpj9HlKMGORlX0bYVeB42V0S9GihmpL8831LMjefiyzgw4gfMcMAMCcJVlSGiWRt2FygRjyxhX7ncvtoQTO-VYyiTHx_m7D2_zYIbKw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOnce you’ve selected your keywords, it’s time to create your content.\u003c/p\u003e\u003cp\u003eRead our guide to \u003ca href=\"https://www.semrush.com/blog/how-to-format-a-blog-post/\"\u003eformatting a blog post\u003c/a\u003e when you’re ready to get started.\u003c/p\u003e\u003cp\u003eIn the meantime, here are a few best practices to create optimized, high-quality content:\u003c/p\u003e\u003cul\u003e \u003cli\u003eIncorporate keywords naturally into your content (and avoid keyword stuffing)\u003c/li\u003e \u003cli\u003eMake sure your content matches the search intent of your target keyword\u003c/li\u003e \u003cli\u003eFully answer the query—your content should be useful to users\u003c/li\u003e \u003cli\u003eWrite unique content that offers something competitors don’t\u003c/li\u003e \u003cli\u003eInclude visual content (more on that later)\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/quality-content/\"\u003eWhat Is Quality Content \u0026amp; How to Create It\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e2. Place Target Keywords Strategically\u003c/h3\u003e\u003cp\u003eSo you have your target keywords. Now it’s time to strategically place them in your content. \u003c/p\u003e\u003cp\u003eGoogle scans your content to see what a page is about—and readers will likely do the same.\u003c/p\u003e\u003cp\u003eSo you should include your target keywords in these key areas:\u003c/p\u003e\u003cul\u003e \u003cli\u003eH1\u003c/li\u003e \u003cli\u003eFirst paragraph\u003c/li\u003e \u003cli\u003eSubheaders (H2s, H3s, etc.)\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThis will help Google gain context about the topic of your page. And users will be able to quickly tell whether the page matches their search intent.\u003c/p\u003e\u003cp\u003eYou can begin analyzing your content with \u003ca href=\"https://www.semrush.com/on-page-seo-checker/\"\u003eOn Page SEO Checker\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eStart by \u003ca href=\"https://www.semrush.com/kb/563-configuring-on-page-seo-checker\"\u003econfiguring the tool\u003c/a\u003e for your site.\u003c/p\u003e\u003cp\u003eOnce you complete the setup, you’ll see a page that looks like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/6d/5a/6d5a280c0bd788d51be111c70ddf6578/3ff9551a58cf082c0807bfd49d81a37f/TRYUG6Mje5XxE6HMKMgE7c1HaD3hto5eAHvwMZIq98n51OzomyHaAjmpHzS4jVNV8atRXhaU_LRtdXT_HZBDexg4QPRCq-q65wuht2BDSYAZSlcVUHsfj6o2KLNJiSIVrcDux2cSbm6IjZPWz8pxYOo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"On Page SEO Checker overview dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/6d/5a/6d5a280c0bd788d51be111c70ddf6578/3ff9551a58cf082c0807bfd49d81a37f/original.jpeg\" height=\"967\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6d/5a/6d5a280c0bd788d51be111c70ddf6578/3ff9551a58cf082c0807bfd49d81a37f/TRYUG6Mje5XxE6HMKMgE7c1HaD3hto5eAHvwMZIq98n51OzomyHaAjmpHzS4jVNV8atRXhaU_LRtdXT_HZBDexg4QPRCq-q65wuht2BDSYAZSlcVUHsfj6o2KLNJiSIVrcDux2cSbm6IjZPWz8pxYOo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can click on a specific page from the recommended “\u003cstrong\u003eTOP pages to optimize\u003c/strong\u003e” list, or review the “\u003cstrong\u003eOptimization Ideas\u003c/strong\u003e” tab for a complete overview.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/63/7e/637e0cef8cc21877481eee04cc694a8e/c27a18783059fc61a22975c2813dce82/Lhc7g7Uk1rJqwgNXvWaB1BivoDi1c2GqLiDBjIGEdGMbl3vepIcRbeo1wy-U7YfnLH0WkcJBWYT8sdY29nRuA0qH5xRMeIql7HGNz6-GEFk8L3yB16RNWUuBZbH2vaAaaupFxvyQdNnA6UoaI-gSh-k.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Optimization Ideas\" tab highlighted in On Page SEO Checker' data-original=\"https://static.semrush.com/blog/uploads/media/63/7e/637e0cef8cc21877481eee04cc694a8e/c27a18783059fc61a22975c2813dce82/original.jpeg\" height=\"923\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/63/7e/637e0cef8cc21877481eee04cc694a8e/c27a18783059fc61a22975c2813dce82/Lhc7g7Uk1rJqwgNXvWaB1BivoDi1c2GqLiDBjIGEdGMbl3vepIcRbeo1wy-U7YfnLH0WkcJBWYT8sdY29nRuA0qH5xRMeIql7HGNz6-GEFk8L3yB16RNWUuBZbH2vaAaaupFxvyQdNnA6UoaI-gSh-k.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick on the “\u003cstrong\u003e# ideas\u003c/strong\u003e” blue button to see recommendations.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b2/86/b286039961b22a697c24e6348627b016/d0593ee378ed15f3d15b203c82784342/b9mnNR575rbBnnsOVMtbtpvttzhiSq9qtjIVrovrhLwAO0sHFYaP_ws5DL-EbYAxS3vusWozI7MB1G8AHycXbaecWaUvl7Ns7oBmcV1ruXFFrHscSbTQOOjA5HDJWfKB6y-qLL14hw_R6DM75sX7IFA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"3 ideas\" blue button highlighted under optimization ideas list' data-original=\"https://static.semrush.com/blog/uploads/media/b2/86/b286039961b22a697c24e6348627b016/d0593ee378ed15f3d15b203c82784342/original.png\" height=\"912\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b2/86/b286039961b22a697c24e6348627b016/d0593ee378ed15f3d15b203c82784342/b9mnNR575rbBnnsOVMtbtpvttzhiSq9qtjIVrovrhLwAO0sHFYaP_ws5DL-EbYAxS3vusWozI7MB1G8AHycXbaecWaUvl7Ns7oBmcV1ruXFFrHscSbTQOOjA5HDJWfKB6y-qLL14hw_R6DM75sX7IFA.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe content section will let you know whether you’ve used your target keywords in key places like the H1 and body of the of the page (and whether keyword stuffing is detected):\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a7/4b/a74b96e336049b59688861175972ffba/fa1aedc4c94ee35095978f0b3ce7dc1a/uP0qcr3aIWHeiS9mwtdRUO4jFvMDQUCTxrjXtP8gd_BZ59ypJo6aRVBjN0VjbIZHAFKSMBCVHaNkoZnQjApclGqYofsJeXoJMhsEZINSeO8idfTJ2t7GrPECtJsFahx_5L-8iW9a6yxRS-LyD7QOWrI.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Content\" recommendations section in On Page SEO Checker' data-original=\"https://static.semrush.com/blog/uploads/media/a7/4b/a74b96e336049b59688861175972ffba/fa1aedc4c94ee35095978f0b3ce7dc1a/original.jpeg\" height=\"1209\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a7/4b/a74b96e336049b59688861175972ffba/fa1aedc4c94ee35095978f0b3ce7dc1a/uP0qcr3aIWHeiS9mwtdRUO4jFvMDQUCTxrjXtP8gd_BZ59ypJo6aRVBjN0VjbIZHAFKSMBCVHaNkoZnQjApclGqYofsJeXoJMhsEZINSeO8idfTJ2t7GrPECtJsFahx_5L-8iW9a6yxRS-LyD7QOWrI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf the tool does detect issues, it will provide recommendations.\u003c/p\u003e\u003cp\u003eLike this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/79/2b/792b192a56b18cc084e02b311a53e312/64eb29ac295fc9b761be76d792f911e7/J3moLG-QKGI9pnqI_Qlv1XKZf8APjRbnSTo8SZp4iIM-FCjmIzMaJYwTjXFfuBgAUKL_GKb50YtXJ4kyrLr6kF3U9babDJQY8-MTsVIKgduXs8WxaZ0nJAdaxRsEWnsaknVxveh-uLxj65xmAZx-KZk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Provide a more relevant meta description,\" and \"Provide a more relevant title\" ideas' data-original=\"https://static.semrush.com/blog/uploads/media/79/2b/792b192a56b18cc084e02b311a53e312/64eb29ac295fc9b761be76d792f911e7/original.png\" height=\"544\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/79/2b/792b192a56b18cc084e02b311a53e312/64eb29ac295fc9b761be76d792f911e7/J3moLG-QKGI9pnqI_Qlv1XKZf8APjRbnSTo8SZp4iIM-FCjmIzMaJYwTjXFfuBgAUKL_GKb50YtXJ4kyrLr6kF3U9babDJQY8-MTsVIKgduXs8WxaZ0nJAdaxRsEWnsaknVxveh-uLxj65xmAZx-KZk.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIt also provides helpful information about \u003ca href=\"https://www.semrush.com/blog/related-keywords/\"\u003erelated keywords\u003c/a\u003e you can add to your text to further optimize it.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/eb/97/eb973553b491d582cbb7946843b4c488/6a327feee93bed09010151edc9a3b0bf/mwZuQL8pg5QFK03Wqmw53sZsCIYg3iDdudib3eMEYKyoI5krmd1W0R1tmw-CRopE8hJAZMijAmlpt90nqBPmWIl_6t_VS1FqSz12DYuQHNBIPPV5NBTAizYEDoF8UrrFXSBLoQT0eB52bFAo2N4RWhw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Enrich your page content\" ideas section' data-original=\"https://static.semrush.com/blog/uploads/media/eb/97/eb973553b491d582cbb7946843b4c488/6a327feee93bed09010151edc9a3b0bf/original.jpeg\" height=\"850\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/eb/97/eb973553b491d582cbb7946843b4c488/6a327feee93bed09010151edc9a3b0bf/mwZuQL8pg5QFK03Wqmw53sZsCIYg3iDdudib3eMEYKyoI5krmd1W0R1tmw-CRopE8hJAZMijAmlpt90nqBPmWIl_6t_VS1FqSz12DYuQHNBIPPV5NBTAizYEDoF8UrrFXSBLoQT0eB52bFAo2N4RWhw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/on-page-seo-checker/\" show_input=\"false\" header=\"Optimize Your Pages to Rank Better\" text=\"with the On Page SEO Checker\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/media/8b/b6/8bb627e731a2e2fb6f261e8d07a7808c/seo-marketing-tools.png\" bg_button=\"-warning\"]\u003c/p\u003e\u003ch3\u003e3. Write Keyword-Rich Title Tags\u003c/h3\u003e\u003cp\u003eTitle tags are pieces of HTML code that indicate what the title of a page is. And display that title in search engines, social media posts, and browser tabs.\u003c/p\u003e\u003cp\u003eAdditionally,they can influence whether a user decides to click on your page.\u003c/p\u003e\u003cp\u003eThey can look like this on the \u003ca href=\"https://www.semrush.com/blog/serp/\"\u003eSERP\u003c/a\u003e (search engine results page):\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5b/7c/5b7cd7ff0314858532885189195ba881/5464afc436871bcc5b47b1c4ea3d504a/jnzjBm7obP3W-A8FWcvNPwcTtnz_Y-zTLyNG7x-HzIe3Ru07a-DDqaLyz7KG7e65iM3-CPPQ-O_qgu0GcruBiYe8BN4Of23d44onWtOwyvaQZJ0bc4VScM0a4fqlNGkpSEdGKcANQGJJ6r_HYZNUb1c.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='A title tag on SERP that reads \"What is a title tag \u0026amp; how to optimize your title tags for SEO\"' data-original=\"https://static.semrush.com/blog/uploads/media/5b/7c/5b7cd7ff0314858532885189195ba881/5464afc436871bcc5b47b1c4ea3d504a/original.jpeg\" height=\"839\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5b/7c/5b7cd7ff0314858532885189195ba881/5464afc436871bcc5b47b1c4ea3d504a/jnzjBm7obP3W-A8FWcvNPwcTtnz_Y-zTLyNG7x-HzIe3Ru07a-DDqaLyz7KG7e65iM3-CPPQ-O_qgu0GcruBiYe8BN4Of23d44onWtOwyvaQZJ0bc4VScM0a4fqlNGkpSEdGKcANQGJJ6r_HYZNUb1c.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere are a few tips to follow when writing your title tags:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eKeep it brief\u003c/strong\u003e. We recommend keeping title tags between 50 and 60 characters so Google doesn’t cut them off\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eInclude your target keyword\u003c/strong\u003e. This helps both Google and users determine what your page is about.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eBe unique\u003c/strong\u003e. Avoid duplicate title tags so that each individual page’s purpose is clear to Google (and users know what they’re clicking on).\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/on-page-seo-checker/\"\u003eOn Page SEO Checker\u003c/a\u003e will also provide tips to help you write better title tags. Plus information about what, how, and why to do it. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/f5/64/f564dde4c7e6d7dbae4cf011983fd13a/b82d1e2b431b6b03813b3de22981e52d/piDu3K8zT3xXSzNbvtdDS65RS3kvoAeW5Mbll3m_g_RBU4s2Il7jDY7Zzej-Hse6m-ZeuPJqPvcQ5QzjxSqhD7zFO74Ufb8gczYxt7VRI2iIjR6Eld84GCuoHeSgY_zOF4QHk-La6v29niyYek7oXbk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Provide a more relevant title\" recommendation section' data-original=\"https://static.semrush.com/blog/uploads/media/f5/64/f564dde4c7e6d7dbae4cf011983fd13a/b82d1e2b431b6b03813b3de22981e52d/original.jpeg\" height=\"706\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f5/64/f564dde4c7e6d7dbae4cf011983fd13a/b82d1e2b431b6b03813b3de22981e52d/piDu3K8zT3xXSzNbvtdDS65RS3kvoAeW5Mbll3m_g_RBU4s2Il7jDY7Zzej-Hse6m-ZeuPJqPvcQ5QzjxSqhD7zFO74Ufb8gczYxt7VRI2iIjR6Eld84GCuoHeSgY_zOF4QHk-La6v29niyYek7oXbk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/title-tag/\"\u003eWhat Is a Title Tag \u0026amp; How to Optimize Title Tags for Google\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e4. Write Click-Worthy Meta Descriptions\u003c/h3\u003e\u003cp\u003eA meta description tag is an HTML element on a site that provides a brief summary of the page. And search engines like Google may use it to generate a snippet (the descriptive text part of a search result). \u003c/p\u003e\u003cp\u003eIt usually shows up on the SERP below your page’s title. Like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a0/6c/a06cbd2f8acebffd50966a88f66a70d1/ece30f51f071d640951f7b3ab69df0d6/dZy9prSqByQmsxv1ibsAfofIuVL-C9_2QFrC0Qt4XhoJY79jPJgBIA0CeBapYXPC_ogj9Nf3lqTa7sJI-sCQpIce2K3DMSQKvHtgBkcyRUTZL2MlZfEaFbd1U0MVwBPTm-I711kYHgidSiTBv1FTG4c.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A meta description on SERP\" data-original=\"https://static.semrush.com/blog/uploads/media/a0/6c/a06cbd2f8acebffd50966a88f66a70d1/ece30f51f071d640951f7b3ab69df0d6/original.jpeg\" height=\"710\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a0/6c/a06cbd2f8acebffd50966a88f66a70d1/ece30f51f071d640951f7b3ab69df0d6/dZy9prSqByQmsxv1ibsAfofIuVL-C9_2QFrC0Qt4XhoJY79jPJgBIA0CeBapYXPC_ogj9Nf3lqTa7sJI-sCQpIce2K3DMSQKvHtgBkcyRUTZL2MlZfEaFbd1U0MVwBPTm-I711kYHgidSiTBv1FTG4c.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eMeta descriptions don’t directly influence Google rankings. \u003c/p\u003e\u003cp\u003eBut, like title tags, they can be a deciding factor between a user clicking on your page or another one. Which means they can encourage more search traffic.\u003c/p\u003e\u003cp\u003eAnd if your meta description doesn’t match the user’s search intent (or the content on the page), Google may choose its own description for the SERP. \u003c/p\u003e\u003cp\u003eSo it’s best to follow these best practices to increase your chances of Google using your chosen meta description:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eConsider mobile devices\u003c/strong\u003e. Google truncates meta descriptions after about 120 characters on mobile. So it’s best to keep them on the shorter side.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eInclude your target keyword\u003c/strong\u003e. This helps users determine if their page matches their search intent. Google also bolds keywords (and synonyms of keywords) that match the user’s search query. Which stands out visually and could boost clicks.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eUse active voice\u003c/strong\u003e. \u003ca href=\"https://www.grammarly.com/blog/active-vs-passive-voice/\"\u003eActive voice\u003c/a\u003e saves space and communicates your message more clearly.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eAdd a CTA\u003c/strong\u003e\u003cstrong\u003e(call to action)\u003c/strong\u003e. Entice users to click with CTA phrases (like “try for free,” or “find out more”).\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou can also find tips for writing better meta descriptions in \u003ca href=\"https://www.semrush.com/on-page-seo-checker/\"\u003eOn Page SEO Checker\u003c/a\u003e.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/f2/7e/f27ee46f13c5f5f8a08ebe7647f52ec4/b45facf3eac8e1f5533b904195c6a13c/bUXOsqaDhBOy1PbkyZHjvwFS8wgQhI9ekUJx5Q94ssp-VLa0COrTaJpPys9_2XiIx0ryBtzlABOXfoKBJcOilHRGItdbflgMmjVJ9IPnB3letUMMwKw3k_F9wvVjSXerJoLPjFvLsCLyNVlqlKssans.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Provide a more relevant meta description\" recommendation section' data-original=\"https://static.semrush.com/blog/uploads/media/f2/7e/f27ee46f13c5f5f8a08ebe7647f52ec4/b45facf3eac8e1f5533b904195c6a13c/original.jpeg\" height=\"988\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f2/7e/f27ee46f13c5f5f8a08ebe7647f52ec4/b45facf3eac8e1f5533b904195c6a13c/bUXOsqaDhBOy1PbkyZHjvwFS8wgQhI9ekUJx5Q94ssp-VLa0COrTaJpPys9_2XiIx0ryBtzlABOXfoKBJcOilHRGItdbflgMmjVJ9IPnB3letUMMwKw3k_F9wvVjSXerJoLPjFvLsCLyNVlqlKssans.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/meta-description/\"\u003eWhat Is a Meta Description? [+ SEO \u0026amp; Writing Tips]\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e5. Use Headings and Subheadings to Structure Your Page\u003c/h3\u003e\u003cp\u003eH1 tags and subsequent headings allow users to easily skim your page. And help Google understand the hierarchy of your page.\u003c/p\u003e\u003cp\u003eLook at the following image. And see how difficult it is to read a page without organized headings (compared to one that has them).\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/27/37/2737da9f4adc61dc78e089c2da5cd8ca/b0e6c4e84f9e9c231eed9930206922b2/wiTntHdcYZnEEYPJnguRlUx3kTGKay7_0vWw6SZzMLEKg1fJe-waB6moXdNu_8U12F3bqd3mKItjN9gFJwgtx9hG39A_jiZ_AWHsaWjUS46vaW8e7wRLwLoFNcNJK3kY_Fdwk-Dmn7TVttm9MT0MCgM.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A visual showing how to use headings and subheadings to help readers\" data-original=\"https://static.semrush.com/blog/uploads/media/27/37/2737da9f4adc61dc78e089c2da5cd8ca/b0e6c4e84f9e9c231eed9930206922b2/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/27/37/2737da9f4adc61dc78e089c2da5cd8ca/b0e6c4e84f9e9c231eed9930206922b2/wiTntHdcYZnEEYPJnguRlUx3kTGKay7_0vWw6SZzMLEKg1fJe-waB6moXdNu_8U12F3bqd3mKItjN9gFJwgtx9hG39A_jiZ_AWHsaWjUS46vaW8e7wRLwLoFNcNJK3kY_Fdwk-Dmn7TVttm9MT0MCgM.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe right is an example of on-page SEO done right. It’s easy to skim and find specific information.\u003c/p\u003e\u003cp\u003eHeadings also help Google better understand your page’s structure and determine whether your page matches a user’s search intent. Which can help you rank higher for relevant keywords.\u003c/p\u003e\u003cp\u003eYou can use keywords and keyword variations in headings to give Google more context about the structure of your page and what information you cover.\u003c/p\u003e\u003cp\u003eUse the \u003ca href=\"https://www.semrush.com/blog/h1-tag/\"\u003eH1\u003c/a\u003e as your page title or headline. And include H2s to cover subtopics. \u003c/p\u003e\u003cp\u003eIf you need to cover content in further detail, use H3s, H4s, etc.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c8/30/c8302b4331b9767d51bfc2095b02926c/c13db3a34bcfb1df3c9e2dcc28d20d76/uqy8-sTQtIBaQL1qHLMvNBgrhk9GQu8sN5zvTaM2qLN6jvRQCniwfRZftAFEZ0yFBmY1WS71bAylAq8pQ7SanHyv4oSDY1YAy9CiKX0k8362YsB-PRPUY3sxr65NJtsiSkN3tWXs9KmfriMcnQbyokI.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A visual showing how to use H1, H2s, and H3s\" data-original=\"https://static.semrush.com/blog/uploads/media/c8/30/c8302b4331b9767d51bfc2095b02926c/c13db3a34bcfb1df3c9e2dcc28d20d76/original.png\" height=\"1141\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c8/30/c8302b4331b9767d51bfc2095b02926c/c13db3a34bcfb1df3c9e2dcc28d20d76/uqy8-sTQtIBaQL1qHLMvNBgrhk9GQu8sN5zvTaM2qLN6jvRQCniwfRZftAFEZ0yFBmY1WS71bAylAq8pQ7SanHyv4oSDY1YAy9CiKX0k8362YsB-PRPUY3sxr65NJtsiSkN3tWXs9KmfriMcnQbyokI.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/on-page-seo-checker/\"\u003eOn Page SEO Checker\u003c/a\u003e will also provide ideas to help you optimize your headings.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/on-page-seo-checker/\" show_input=\"false\" header=\"Optimize Your Headings for Better Rankings\" text=\"with the On Page SEO Checker\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/media/8b/b6/8bb627e731a2e2fb6f261e8d07a7808c/seo-marketing-tools.png\" bg_button=\"-warning\"]\u003c/p\u003e\u003ch3\u003e6. Optimize URLs\u003c/h3\u003e\u003cp\u003eGoogle recommends \u003ca href=\"https://developers.google.com/search/docs/fundamentals/seo-starter-guide#createsimplenavpage\"\u003eusing simple URLS\u003c/a\u003e that don’t look “cryptic” or intimidating. In other words:\u003c/p\u003e\u003cp\u003eUse words that are relevant to your content so users can tell what your page is about.\u003c/p\u003e\u003cp\u003eAnd not random numbers, publish dates, or full sentences. Website themes will often use these by default, so it’s important to update your URL before publishing.\u003c/p\u003e\u003cp\u003eUsing your target keyword in your URL is a good way to ensure your URL matches the topic of your content.\u003c/p\u003e\u003cp\u003eAn “unfriendly” URL might look something like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/bf/67/bf67488b6736fae1852afe55083b4f1b/d21ae3cf5384961397b93cbbbcec3f87/g42dKa5KbUJPFppY1eGaIk_wO93uatGgjgbp7xSlOXCoNHws67kxvfh0vx1jaedVgfyLsa7kS1lZJ9n35OnDpOXs_zXyFnn4X1QhDsA1FIrs61pf0liJP1OdT3hJphbR2c4MxIl03JnNpFSAR9EmtGA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"An “unfriendly” URL example\" data-original=\"https://static.semrush.com/blog/uploads/media/bf/67/bf67488b6736fae1852afe55083b4f1b/d21ae3cf5384961397b93cbbbcec3f87/original.jpeg\" height=\"170\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bf/67/bf67488b6736fae1852afe55083b4f1b/d21ae3cf5384961397b93cbbbcec3f87/g42dKa5KbUJPFppY1eGaIk_wO93uatGgjgbp7xSlOXCoNHws67kxvfh0vx1jaedVgfyLsa7kS1lZJ9n35OnDpOXs_zXyFnn4X1QhDsA1FIrs61pf0liJP1OdT3hJphbR2c4MxIl03JnNpFSAR9EmtGA.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd this is how you could update it to be more useful and easy to understand:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/78/47/78470e9a2e72818f721659acbc89f636/0e3e847635d98495f8038b50dc979b73/lxkKl_qA0W_qqcPesHKB30tqmYBFMIxg7FyL_EfJZoJAMe7DruYGkFLXeB9ChKombPC1E5Had73aPZMiGj4wAoZBy2mBdO9Yn1EqbEoy3x9bE2SsSgAxTCoBbhOQEiTp6M_xzrPDVr-DYbMbiQgcUuc.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"An example of an optimized URL\" data-original=\"https://static.semrush.com/blog/uploads/media/78/47/78470e9a2e72818f721659acbc89f636/0e3e847635d98495f8038b50dc979b73/original.jpeg\" height=\"168\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/78/47/78470e9a2e72818f721659acbc89f636/0e3e847635d98495f8038b50dc979b73/lxkKl_qA0W_qqcPesHKB30tqmYBFMIxg7FyL_EfJZoJAMe7DruYGkFLXeB9ChKombPC1E5Had73aPZMiGj4wAoZBy2mBdO9Yn1EqbEoy3x9bE2SsSgAxTCoBbhOQEiTp6M_xzrPDVr-DYbMbiQgcUuc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe more context Google has about a particular page, the better it can understand it. And if Google understands what a page is about, it’s able to match it with relevant search queries.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/what-is-a-url/\"\u003eWhat Is a URL? Meaning, Structure, and Optimization Tips\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e7. Strategically Add Internal Links\u003c/h3\u003e\u003cp\u003eInternal links are hyperlinks that point to different pages on the same site. Here’s what an internal link looks like on a webpage:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b6/c5/b6c5aa57352c54b5e2dc18daa898bf2a/196e74d062fc79c967573cdb0f67ed1d/DAj2CpOgxt09zew-yKUVm8_NSQezDG7TcqzKh4-BaPtwJl3DJixkTK3iZTJGbwwfJFUuqqjpri10d0ihDSkZN1MW10Y6-Yjklr-jvOh7KfceAZyNVho1A18HTkibmurxe8mVNFt0CAoNx1RaGUIKXvQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='An internal link with \"my favorite area to stay in\" anchor text' data-original=\"https://static.semrush.com/blog/uploads/media/b6/c5/b6c5aa57352c54b5e2dc18daa898bf2a/196e74d062fc79c967573cdb0f67ed1d/original.png\" height=\"385\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b6/c5/b6c5aa57352c54b5e2dc18daa898bf2a/196e74d062fc79c967573cdb0f67ed1d/DAj2CpOgxt09zew-yKUVm8_NSQezDG7TcqzKh4-BaPtwJl3DJixkTK3iZTJGbwwfJFUuqqjpri10d0ihDSkZN1MW10Y6-Yjklr-jvOh7KfceAZyNVho1A18HTkibmurxe8mVNFt0CAoNx1RaGUIKXvQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eInternal links are an important part of on-page SEO optimization. Here’s why:\u003c/p\u003e\u003cul\u003e \u003cli\u003eThey help search engines understand your site’s structure and how pages are related to each other\u003c/li\u003e \u003cli\u003eThey allow Google crawlers to discover and \u003ca href=\"https://www.google.com/search/howsearchworks/how-search-works/organizing-information/\"\u003enavigate to new pages\u003c/a\u003e\u003c/li\u003e \u003cli\u003eThey signal to Google that the linked-to page is valuable\u003c/li\u003e \u003cli\u003eThey help users navigate through your website (and keep them on your site longer)\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/internal-links/\"\u003eInternal Links: Ultimate Guide + Strategies\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e8. Add External Links to Authoritative Sources\u003c/h3\u003e\u003cp\u003eExternal links are links on your site that point to other sites. They’re important because they enhance user experience and build trust with your audience.\u003c/p\u003e\u003cp\u003eGoogle has said that \u003ca href=\"https://www.youtube.com/watch?v=58zaiOx7TM4\u0026amp;t=25s\"\u003eadding links to authoritative external sources\u003c/a\u003e is a great way to provide value to your users. \u003c/p\u003e\u003cp\u003eAnd providing solid \u003ca href=\"https://developers.google.com/search/docs/fundamentals/seo-starter-guide#uselinkswisely\"\u003euser experience\u003c/a\u003e is \u003cstrong\u003ealways\u003c/strong\u003e a good thing.\u003c/p\u003e\u003cp\u003eHere are a few best practices for you to follow:\u003c/p\u003e\u003cul\u003e \u003cli\u003eOnly link to authoritative and trustworthy sites related to the topic and niche\u003c/li\u003e \u003cli\u003eUse descriptive and natural \u003ca href=\"https://www.semrush.com/blog/anchor-text/\"\u003eanchor text\u003c/a\u003e to show readers what to expect when they click\u003c/li\u003e \u003cli\u003eBalance the number and placement of external links to avoid looking spammy\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou can quickly check your site for external link issues with \u003ca href=\"https://www.semrush.com/siteaudit/\"\u003eSite Audit\u003c/a\u003e. Just head to the “\u003cstrong\u003eIssues\u003c/strong\u003e” tab and type “external” in the search bar.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e8/46/e846db3b52e2f180e81a682a4a04908f/7ea6771bdd37fc0f4bd0beef1331d3f0/aehOQYL6e1q7Qwj6pQRRvck_ksG5kZRdh9tWlMW4XPCtF6qhi1BhF7QoM4mDgcj2BkNnCeIk7c0XO7ozn0jxFDWHLsUjupD72k1C5IRyvCQww2AEMuyIPiw19FNIebVaknrqETNA9hnK8n372TQ_Eb4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"External linking issues identified in Site Audit tool\" data-original=\"https://static.semrush.com/blog/uploads/media/e8/46/e846db3b52e2f180e81a682a4a04908f/7ea6771bdd37fc0f4bd0beef1331d3f0/original.jpeg\" height=\"1105\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e8/46/e846db3b52e2f180e81a682a4a04908f/7ea6771bdd37fc0f4bd0beef1331d3f0/aehOQYL6e1q7Qwj6pQRRvck_ksG5kZRdh9tWlMW4XPCtF6qhi1BhF7QoM4mDgcj2BkNnCeIk7c0XO7ozn0jxFDWHLsUjupD72k1C5IRyvCQww2AEMuyIPiw19FNIebVaknrqETNA9hnK8n372TQ_Eb4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/external-links/\"\u003eWhat Is an External Link? + SEO Best Practices\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e9. Include and Optimize Images \u003c/h3\u003e\u003cp\u003eIncluding images in your content increases your chances of ranking in Google Images. This is a great way to get more traffic to your site.\u003c/p\u003e\u003cp\u003eA good place to start optimizing your images is by writing descriptive \u003ca href=\"https://www.semrush.com/blog/alt-text/\"\u003ealt text\u003c/a\u003e for them.\u003c/p\u003e\u003cp\u003eAlt text (short for alternative text) is text included in HTML code that describes an image on a webpage.\u003c/p\u003e\u003cp\u003eIt has two main purposes:\u003c/p\u003e\u003col\u003e \u003cli\u003eIt provides context for search engine crawlers\u003c/li\u003e \u003cli\u003eIt allows people using screen readers to hear descriptions of images\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eHere’s an example:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/54/46/54465aad1223d2d13b7fc74d81d04562/1a6c6bf986a100511563f8b572548cf6/vVp48gNe4cAaZYiMwiaC2Fk2WMXUR6IAlC89mDDxrgxbk2Fax-mRr0XdJJYf-cuCHJFtxyNx6wiQhhxcP3g3i6ScJA_Q8bbQBt2niQhahx3Qcy-N30ASSsTdEo6WAyuH_B7pY2e42DdxKpj5MVfiK4w.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='An image with alt text \"rabbit eating food and greens\"' data-original=\"https://static.semrush.com/blog/uploads/media/54/46/54465aad1223d2d13b7fc74d81d04562/1a6c6bf986a100511563f8b572548cf6/original.jpeg\" height=\"650\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/54/46/54465aad1223d2d13b7fc74d81d04562/1a6c6bf986a100511563f8b572548cf6/vVp48gNe4cAaZYiMwiaC2Fk2WMXUR6IAlC89mDDxrgxbk2Fax-mRr0XdJJYf-cuCHJFtxyNx6wiQhhxcP3g3i6ScJA_Q8bbQBt2niQhahx3Qcy-N30ASSsTdEo6WAyuH_B7pY2e42DdxKpj5MVfiK4w.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere are some tips for writing good alt text:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eKeep it brief\u003c/strong\u003e. Screen readers \u003ca href=\"https://html.com/images/rules-of-alt/#:~:text=Use%20125%20Characters%20or%20Less,-Many%20assistive%20technologies\u0026amp;text=Improve%20the%20experience%20of%20screen,page%20and%20link%20to%20it\"\u003estop reading alt text\u003c/a\u003e after about 125 characters.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eInclude a target keyword\u003c/strong\u003e. Include your target keyword for context (but don’t spam keywords for the sake of it).\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eDon’t add alt text to decorative images\u003c/strong\u003e. Graphics like horizontal page breaks, a magnifying glass in a search bar, etc., don’t require further explanation.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eDon’t include “image of” or “picture of.”\u003c/strong\u003e Alt text implies that it’s describing an image, so there’s no need to waste characters on these phrases.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTo find missing image alt text on your site, head to the “\u003cstrong\u003eIssues\u003c/strong\u003e” report in \u003ca href=\"https://www.semrush.com/siteaudit/\"\u003eSite Audit\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eAnd search for “alt attributes” in the search bar if you have multiple errors to comb through.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/14/7d/147d4a8dbeb0a38c7cdaf5b64ba76467/e4153fef807194243daf907174957dc2/QS78w_YTty_rngymREFZJyl9b8Y5G2oFWJ6yGN7jpkgsnQb3kmQ7yAeScfkxx4RMo8EfvkMF86tOaPkTee3niAS8oMGup94DbyuH7kMs2reEcdOeFhW5mchxHZPdj0fxh84q40APeXSjviTHjPS__RU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Images found with missing alt attributes\" data-original=\"https://static.semrush.com/blog/uploads/media/14/7d/147d4a8dbeb0a38c7cdaf5b64ba76467/e4153fef807194243daf907174957dc2/original.jpeg\" height=\"962\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/14/7d/147d4a8dbeb0a38c7cdaf5b64ba76467/e4153fef807194243daf907174957dc2/QS78w_YTty_rngymREFZJyl9b8Y5G2oFWJ6yGN7jpkgsnQb3kmQ7yAeScfkxx4RMo8EfvkMF86tOaPkTee3niAS8oMGup94DbyuH7kMs2reEcdOeFhW5mchxHZPdj0fxh84q40APeXSjviTHjPS__RU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAside from adding optimized alt text, here are a few of ways to optimize images:\u003c/p\u003e\u003col\u003e \u003cli\u003eWrite descriptive file names to help search engines understand what your image is about\u003c/li\u003e \u003cli\u003eUse free tools like \u003ca href=\"https://imageoptim.com/mac\"\u003eImageOptim\u003c/a\u003e to compress images for faster load times\u003c/li\u003e \u003cli\u003eUse lazy loading, which tells web browsers to \u003ca href=\"https://web.dev/lazy-loading/\"\u003ewait to load images\u003c/a\u003e until the user scrolls to them\u003c/li\u003e\u003c/ol\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/image-seo/\"\u003eImage SEO and Alt Tags: 10 Image Optimization Tips\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch2\u003eAdvanced On-Page SEO Tactics\u003c/h2\u003e\u003cp\u003eOnce you’ve got the on site SEO basics down, you can try out some more \u003ca href=\"https://www.semrush.com/blog/advanced-seo/\"\u003eadvanced SEO\u003c/a\u003e page optimization techniques. \u003c/p\u003e\u003cp\u003eLet’s start with an important on-page SEO factor—page speed.\u003c/p\u003e\u003ch3\u003eOptimize for Page Speed\u003c/h3\u003e\u003cp\u003eWe may never know every Google ranking factor. But we do know that page speed is a \u003ca href=\"https://developer.chrome.com/blog/search-ads-speed/\"\u003econfirmed ranking factor\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eSo it’s more important than ever to optimize for page speed.\u003c/p\u003e\u003cp\u003eYou can use Google’s free \u003ca href=\"https://pagespeed.web.dev/\"\u003ePageSpeed Insights tool\u003c/a\u003e to get an overall performance score for both mobile and desktop, in addition to actionable suggestions for improvement.\u003c/p\u003e\u003cp\u003eThis tool assesses Google’s \u003ca href=\"https://www.semrush.com/blog/measure-core-web-vitals/\"\u003eCore Web Vitals\u003c/a\u003e, which are factors that impact page experience. \u003c/p\u003e\u003cp\u003eThe Core Web Vitals are:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eLargest Contentful Paint (LCP):\u003c/strong\u003e amount of time it takes for the main piece of content to load\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eFirst Input Delay (FID):\u003c/strong\u003e amount of time it takes for your website to respond to the first interaction from a user (like a click on a link)\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eCumulative Layout Shift (CLS):\u003c/strong\u003e amount your webpage shifts (or “moves down”) as more content (e.g., banners, images) loads\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTo get started, enter your URL and click the “\u003cstrong\u003eAnalyze\u003c/strong\u003e” button:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/29/ac/29acba6747528953afb6b407e346cecd/7f58f284f4570eef7337857167df7434/FqmbfmY4DGOH-WGb10lbltQfdeXX1mvVIjYwegZR6S6ism9vozva4XwwbnqQUIJCwCOxUWaJMx3QPKssiZbYD6hSP06R6_h0qCIpyXw4bMbPsi9Qo8LJnVBUOigK1NjDrd1VREHyaIBa-kqKOusPjfs.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"PageSpeed Insights tool search\" data-original=\"https://static.semrush.com/blog/uploads/media/29/ac/29acba6747528953afb6b407e346cecd/7f58f284f4570eef7337857167df7434/original.jpeg\" height=\"416\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/29/ac/29acba6747528953afb6b407e346cecd/7f58f284f4570eef7337857167df7434/FqmbfmY4DGOH-WGb10lbltQfdeXX1mvVIjYwegZR6S6ism9vozva4XwwbnqQUIJCwCOxUWaJMx3QPKssiZbYD6hSP06R6_h0qCIpyXw4bMbPsi9Qo8LJnVBUOigK1NjDrd1VREHyaIBa-kqKOusPjfs.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere’s what the report looks like:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0c/8e/0c8eee8844ea082a8179bb5cd1361651/4d06456f0576d3e101a2195124bb645e/IMXeU3B7e7XnXO5iDvyf9Rn9ZX0BpsVLdg_Yn3e2Y_T0Lesf2aim0m4hGCU160Yp4_f1mkXC5z4nj07lZtSjV-MgCHOi7aEQErlokqiFDxLwIEk347WeV508RsivMbItwoTNjZ46Z3cEhCLX3juUKYw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Core Web Vitals assessment report\" data-original=\"https://static.semrush.com/blog/uploads/media/0c/8e/0c8eee8844ea082a8179bb5cd1361651/4d06456f0576d3e101a2195124bb645e/original.jpeg\" height=\"582\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0c/8e/0c8eee8844ea082a8179bb5cd1361651/4d06456f0576d3e101a2195124bb645e/IMXeU3B7e7XnXO5iDvyf9Rn9ZX0BpsVLdg_Yn3e2Y_T0Lesf2aim0m4hGCU160Yp4_f1mkXC5z4nj07lZtSjV-MgCHOi7aEQErlokqiFDxLwIEk347WeV508RsivMbItwoTNjZ46Z3cEhCLX3juUKYw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd here’s the full list of errors that might slow your site down:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/29/e6/29e631d0f7cfc5b3dd703ca2928ab11c/31ce85f3ec9c8aa0dd19bb7582a6caf7/trNWxG0hCklH5QK5Er_2_VvcCuqING9rSdVCA-rFek-msSBknV_ZeF9PbNFJyClKPGKpTxdThu4Yk28_CIFSHaSwGj0lwm7ZmpIWqQEkQbmuOAjp5TrXYlxBSmVRuhk3UFei2FHJFccqhZOlxiebpTQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A full list of errors from the report\" data-original=\"https://static.semrush.com/blog/uploads/media/29/e6/29e631d0f7cfc5b3dd703ca2928ab11c/31ce85f3ec9c8aa0dd19bb7582a6caf7/original.jpeg\" height=\"942\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/29/e6/29e631d0f7cfc5b3dd703ca2928ab11c/31ce85f3ec9c8aa0dd19bb7582a6caf7/trNWxG0hCklH5QK5Er_2_VvcCuqING9rSdVCA-rFek-msSBknV_ZeF9PbNFJyClKPGKpTxdThu4Yk28_CIFSHaSwGj0lwm7ZmpIWqQEkQbmuOAjp5TrXYlxBSmVRuhk3UFei2FHJFccqhZOlxiebpTQ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThere’s also an “\u003cstrong\u003eOpportunities\u003c/strong\u003e” report that gives suggestions for improvement:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/df/6b/df6b70bc8cbe831f0f12051d746dfded/eb87d4718a81a2c31e101bd5946cb69a/5I45CH1TJHPvyDYiyRslr_mNf_opKj__WKmoOI1E1dRlJd2pO3lutn9zvVU8wZC3ua2S8fKXYNGrgpul7nLspWS9qCNNffQhhF6c3f7aPjOwseIZcJQ35A_2E0pGElKZ36geXwLwZ5b2zKthhAb1Oz4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Opportunities report\" data-original=\"https://static.semrush.com/blog/uploads/media/df/6b/df6b70bc8cbe831f0f12051d746dfded/eb87d4718a81a2c31e101bd5946cb69a/original.jpeg\" height=\"675\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/df/6b/df6b70bc8cbe831f0f12051d746dfded/eb87d4718a81a2c31e101bd5946cb69a/5I45CH1TJHPvyDYiyRslr_mNf_opKj__WKmoOI1E1dRlJd2pO3lutn9zvVU8wZC3ua2S8fKXYNGrgpul7nLspWS9qCNNffQhhF6c3f7aPjOwseIZcJQ35A_2E0pGElKZ36geXwLwZ5b2zKthhAb1Oz4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFor more in-depth information on technical errors, you can use \u003ca href=\"https://www.semrush.com/siteaudit/\"\u003eSite Audit\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eFind “Core Web Vitals” under “Thematic Reports.” Click “\u003cstrong\u003eView details\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/67/a3/67a3eaaccefe081c0a6c5b6f0fd617aa/7e19a164663c6bb016ce7b5ea6ee967f/MKpSuYogX_XOtYSD6xhA-Sak-KsQkjapEzvC-bEa1v9ijnCLfkYHDloqBI7QzK5WKkF0-4POwolERKO2NlJSJR6qmrTopNMZ1yfuJ1mLCqnqAr42r8yUTaDHY2J78AFK8WImstFuKycjnlTlZ_NYjV4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Core Web Vitals” widget in Site Audit tool\" data-original=\"https://static.semrush.com/blog/uploads/media/67/a3/67a3eaaccefe081c0a6c5b6f0fd617aa/7e19a164663c6bb016ce7b5ea6ee967f/original.jpeg\" height=\"783\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/67/a3/67a3eaaccefe081c0a6c5b6f0fd617aa/7e19a164663c6bb016ce7b5ea6ee967f/MKpSuYogX_XOtYSD6xhA-Sak-KsQkjapEzvC-bEa1v9ijnCLfkYHDloqBI7QzK5WKkF0-4POwolERKO2NlJSJR6qmrTopNMZ1yfuJ1mLCqnqAr42r8yUTaDHY2J78AFK8WImstFuKycjnlTlZ_NYjV4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll see the overall status of your SEO pages’ performance over time. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8c/fb/8cfbbe1ed23ca67612eed8a3869db8a4/a056c23fc8159a5db27a7261e4267428/c9MmPmB4PeM1m3Xfuk4IUERDxDrKqSOL0OXtXicq-hf8mYW7Ttf_HbzrK59yW0L2qv5JPX_7mOWOypG5FUZpkTjtMkivKFQy1wAVvHEtH71PTiQFjgVpNcroYahX5rmYvhKPK4nB-kuub1jQrwT2Vk0.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Core web vitals dashboard in Site Audit\" data-original=\"https://static.semrush.com/blog/uploads/media/8c/fb/8cfbbe1ed23ca67612eed8a3869db8a4/a056c23fc8159a5db27a7261e4267428/original.jpeg\" height=\"828\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8c/fb/8cfbbe1ed23ca67612eed8a3869db8a4/a056c23fc8159a5db27a7261e4267428/c9MmPmB4PeM1m3Xfuk4IUERDxDrKqSOL0OXtXicq-hf8mYW7Ttf_HbzrK59yW0L2qv5JPX_7mOWOypG5FUZpkTjtMkivKFQy1wAVvHEtH71PTiQFjgVpNcroYahX5rmYvhKPK4nB-kuub1jQrwT2Vk0.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn this report, you’ll also see technical details like we talked about earlier. Such as LCP and CLS. \u003c/p\u003e\u003cp\u003eThe Core Web Vitals report includes Total Blocking Time (TBT) to closely estimate FID.\u003c/p\u003e\u003cp\u003eUnder each column, you’ll find top recommended improvements and the pages affected.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/55/45/5545c243776a6d996ae4d45aedd30718/63b2eb1c465bbde8faf1d034e2e7ac27/TbY5MYb6gYHWrfWxhEtczpgyRZv_2YROpY4Kv2Jh6fVv2t7rf28KjsNHaoR_sm6L8jXS-0aD1lrfElb2L6MwhtHFkaHC6usL6yM_JpGFKgChYAioX2mCJ8jqAZRowhEtu5WIPKwKeRvh0bviPYMKY9E.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"LCP, TBT and CLS metrics\" data-original=\"https://static.semrush.com/blog/uploads/media/55/45/5545c243776a6d996ae4d45aedd30718/63b2eb1c465bbde8faf1d034e2e7ac27/original.jpeg\" height=\"692\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/55/45/5545c243776a6d996ae4d45aedd30718/63b2eb1c465bbde8faf1d034e2e7ac27/TbY5MYb6gYHWrfWxhEtczpgyRZv_2YROpY4Kv2Jh6fVv2t7rf28KjsNHaoR_sm6L8jXS-0aD1lrfElb2L6MwhtHFkaHC6usL6yM_JpGFKgChYAioX2mCJ8jqAZRowhEtu5WIPKwKeRvh0bviPYMKY9E.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick on each underlined suggestion to read more about the issue and how to fix it.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ce/9a/ce9a1fd15b75fd4834eab9259bd98669/652e050d48823878811ab3f895f4c01f/e0oXbDSg_T-UuUgFbgiLWZ-94Dc7T3_oa5Z6GoBUHJu7xH0ExwS6SuSQbsEWDlURGSk-b32l6nzeyimkdvN8vcfkpnDCwVIl4WeYKiVKQJ73Xkd0m3CtM8dquDV98Ic-AKO-vdBls0Y3PWdaTU_1AoQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"An issues explanation and how to fix it\" data-original=\"https://static.semrush.com/blog/uploads/media/ce/9a/ce9a1fd15b75fd4834eab9259bd98669/652e050d48823878811ab3f895f4c01f/original.jpeg\" height=\"967\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ce/9a/ce9a1fd15b75fd4834eab9259bd98669/652e050d48823878811ab3f895f4c01f/e0oXbDSg_T-UuUgFbgiLWZ-94Dc7T3_oa5Z6GoBUHJu7xH0ExwS6SuSQbsEWDlURGSk-b32l6nzeyimkdvN8vcfkpnDCwVIl4WeYKiVKQJ73Xkd0m3CtM8dquDV98Ic-AKO-vdBls0Y3PWdaTU_1AoQ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eRun this report at least once a month to keep up with any errors. You can also send automated reports to yourself or clients in the “\u003cstrong\u003eMy Reports\u003c/strong\u003e” management tab in Semrush.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/aa/4a/aa4ab1889ec821de13b35207eba41a4e/ca9699fdd3eb797ccc941b8e599fc0d7/jr6Hxp23ZpEgAkseDW_HSVqluWd_Gfy9hGfW2_GpyUPDORT-0S1DpStq4vwh4al3nOPaxFLhnBCvUE33_t8M7fe55SRDv8Afgi601eKRKcPgLXp-DxlUc38mg1eBOYGscFy-s7XrUNGXxRS4RohedwY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Site Audit: Full Report\" option highlighted' data-original=\"https://static.semrush.com/blog/uploads/media/aa/4a/aa4ab1889ec821de13b35207eba41a4e/ca9699fdd3eb797ccc941b8e599fc0d7/original.jpeg\" height=\"626\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/aa/4a/aa4ab1889ec821de13b35207eba41a4e/ca9699fdd3eb797ccc941b8e599fc0d7/jr6Hxp23ZpEgAkseDW_HSVqluWd_Gfy9hGfW2_GpyUPDORT-0S1DpStq4vwh4al3nOPaxFLhnBCvUE33_t8M7fe55SRDv8Afgi601eKRKcPgLXp-DxlUc38mg1eBOYGscFy-s7XrUNGXxRS4RohedwY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eTarget Featured Snippets\u003c/h3\u003e\u003cp\u003eBecause \u003ca href=\"https://www.semrush.com/blog/featured-snippets/\"\u003efeatured snippets\u003c/a\u003e appear in “position zero” above other organic results, they can \u003ca href=\"https://www.searchenginewatch.com/2020/12/03/research-insights-role-of-featured-snippets-in-website-traffic-boost/\"\u003ehelp boost your click-through rate (CTR)\u003c/a\u003e.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/af/3e/af3eafd9fddb7b91b0d1fc3618878a46/9f03386ab1e6df4483e980206fdeb311/vcfb1Pd0yxVRKvNR1RvJjD-O_4tuXoDKvn_KVJW1S64JC0lKTay9hA9gtWR6sPhN4EtbXe8J2IU84jTmBdWLwcc0S_rXrrCOViGteFO-FDgTiB506Vlz86FMZUUaZ2RT8CX8rOPCTsh5qnQHA7oxd0A.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='A featured snippet on Google SERP for \"benefits of pizza\" query' data-original=\"https://static.semrush.com/blog/uploads/media/af/3e/af3eafd9fddb7b91b0d1fc3618878a46/9f03386ab1e6df4483e980206fdeb311/original.jpeg\" height=\"587\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/af/3e/af3eafd9fddb7b91b0d1fc3618878a46/9f03386ab1e6df4483e980206fdeb311/vcfb1Pd0yxVRKvNR1RvJjD-O_4tuXoDKvn_KVJW1S64JC0lKTay9hA9gtWR6sPhN4EtbXe8J2IU84jTmBdWLwcc0S_rXrrCOViGteFO-FDgTiB506Vlz86FMZUUaZ2RT8CX8rOPCTsh5qnQHA7oxd0A.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThere are different forms of featured snippets, including:\u003c/p\u003e\u003cul\u003e \u003cli\u003eDefinitions\u003c/li\u003e \u003cli\u003eTables\u003c/li\u003e \u003cli\u003eLists\u003c/li\u003e \u003cli\u003eVideos\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTo check if a keyword has a current featured snippet, go to \u003ca href=\"https://www.semrush.com/analytics/keywordoverview/\"\u003eKeyword Overview\u003c/a\u003e. We’ll use the example “can dogs eat watermelon.”\u003c/p\u003e\u003cp\u003eEnter your keyword and click “\u003cstrong\u003eSearch\u003c/strong\u003e.” \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b8/11/b811f10bdc3b13ffb4ddd166b799191a/f6be096bd8795c547dbbdbf38afe5ac1/PzqQlAloFG1TA0tayNf1VG6WCKgV1RZIoD3jGBOSz3xQdWt4glDibAZncvkFLfucUrR0IYEvMx7j7bd90MsDXTqxWWhRXNrspXjGFGjidUN4tVtpRdHXG-P4WSGE-7clMRvn7AmLukD70zAGHrs4QXw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='“can dogs eat watermelon\" entered into the Keyword Overview tool' data-original=\"https://static.semrush.com/blog/uploads/media/b8/11/b811f10bdc3b13ffb4ddd166b799191a/f6be096bd8795c547dbbdbf38afe5ac1/original.jpeg\" height=\"620\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b8/11/b811f10bdc3b13ffb4ddd166b799191a/f6be096bd8795c547dbbdbf38afe5ac1/PzqQlAloFG1TA0tayNf1VG6WCKgV1RZIoD3jGBOSz3xQdWt4glDibAZncvkFLfucUrR0IYEvMx7j7bd90MsDXTqxWWhRXNrspXjGFGjidUN4tVtpRdHXG-P4WSGE-7clMRvn7AmLukD70zAGHrs4QXw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll see information about search volume, keyword difficulty, and more.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/7d/a5/7da53c9aefffabdaecabdc2b38aee23a/2fc1b278bb241633124a8c8b50a8f546/b_4fehtz6tc2db35yJUy4eHKbRkd45KtXJ5V5U-mXao7kidCuEmtwFNEjxGlHJJFbDpMwajpw6_4zEODdmmiHDCjl2w6_QFuJbB6RJ-b34X-wW5gJwOd5fPkeszys2ZTYehuldMiX2ZUKosmTkPiMM4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Keyword overview dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/7d/a5/7da53c9aefffabdaecabdc2b38aee23a/2fc1b278bb241633124a8c8b50a8f546/original.jpeg\" height=\"725\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7d/a5/7da53c9aefffabdaecabdc2b38aee23a/2fc1b278bb241633124a8c8b50a8f546/b_4fehtz6tc2db35yJUy4eHKbRkd45KtXJ5V5U-mXao7kidCuEmtwFNEjxGlHJJFbDpMwajpw6_4zEODdmmiHDCjl2w6_QFuJbB6RJ-b34X-wW5gJwOd5fPkeszys2ZTYehuldMiX2ZUKosmTkPiMM4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eScroll down to the “SERP Analysis” section of the page. \u003c/p\u003e\u003cp\u003eTo the right of this graph, you’ll see a link that says “\u003cstrong\u003eView SERP\u003c/strong\u003e.” Click it to view what the SERP looks like for that keyword when it’s not influenced by location, user behavior, etc.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/54/6d/546d8e3d56a7dca722ff4202d745f859/c8c1b80e8334c6bf7b736d3f7a5607e3/H9l11aDDqxO44ig64aMlojS8-DzKLashJFED499KWchdpeIl9kQnLBNRJ2ns-qMeljq4dGmKqNXZriCriA4AoInhAFzzEuDUl9JYEUf-XU26WjfOCp28lFD0tjagTQUTZW6Jh7FJvrhkN8Ww__iLiUU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Google SERP preview for \"can dogs eat watermelon\"' data-original=\"https://static.semrush.com/blog/uploads/media/54/6d/546d8e3d56a7dca722ff4202d745f859/c8c1b80e8334c6bf7b736d3f7a5607e3/original.jpeg\" height=\"884\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/54/6d/546d8e3d56a7dca722ff4202d745f859/c8c1b80e8334c6bf7b736d3f7a5607e3/H9l11aDDqxO44ig64aMlojS8-DzKLashJFED499KWchdpeIl9kQnLBNRJ2ns-qMeljq4dGmKqNXZriCriA4AoInhAFzzEuDUl9JYEUf-XU26WjfOCp28lFD0tjagTQUTZW6Jh7FJvrhkN8Ww__iLiUU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow we can see that “can dogs eat watermelon” does indeed have a featured snippet. And which pages are ranking underneath that.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/9d/7f/9d7f44c612d7e0de9d7e2500642af752/2f0690867fc1da4646565cda7e454bb9/2HkrSxQELu9V3b8Rm3k1ggtqPwrIw_72rQUF1xMEpq9nD90Gqc3ocUITSHhjQsNKZuHn9nwFp9h7xnuZPF-J8ZWDk_OTECmD1Q-2YIe9f9_NbV4ih-SMM0xgqSXgkoBwSuXklFWV9hIChByJHxG2Q4U.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A featured snippet for “can dogs eat watermelon” query\" data-original=\"https://static.semrush.com/blog/uploads/media/9d/7f/9d7f44c612d7e0de9d7e2500642af752/2f0690867fc1da4646565cda7e454bb9/original.jpeg\" height=\"884\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9d/7f/9d7f44c612d7e0de9d7e2500642af752/2f0690867fc1da4646565cda7e454bb9/2HkrSxQELu9V3b8Rm3k1ggtqPwrIw_72rQUF1xMEpq9nD90Gqc3ocUITSHhjQsNKZuHn9nwFp9h7xnuZPF-J8ZWDk_OTECmD1Q-2YIe9f9_NbV4ih-SMM0xgqSXgkoBwSuXklFWV9hIChByJHxG2Q4U.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you want to take the top spot, update (or create) your own page following on-page SEO best practices.\u003c/p\u003e\u003cp\u003eSome ways to target a featured snippet include:\u003c/p\u003e\u003cul\u003e \u003cli\u003eAnswering the query in a concise, user-friendly way\u003c/li\u003e \u003cli\u003eUnderstanding (and catering directly to) the user’s search intent\u003c/li\u003e \u003cli\u003eFormatting the answer accordingly—could be a quick one- or two-sentence answer, a table, a video, etc.\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eAdd Schema Markup\u003c/h3\u003e\u003cp\u003eSchema markup allows search engines to better understand information on your website. \u003c/p\u003e\u003cp\u003eIt adds code to a page that better communicates the page topic. So you can convey to search engines that your page is about an event, contains a recipe, etc. And the SERP result can reflect that.\u003c/p\u003e\u003cp\u003eUsing schema can provide \u003ca href=\"https://www.semrush.com/blog/rich-snippets/\"\u003erich snippets\u003c/a\u003e in the SERP. They look like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/83/be/83be85d7d922e761c9efebebcbb9a76b/a413d1a3d27ca6136060b6fea49467f5/8TfDOwNOcJqHDgVyTBVO2CmKC2is6uaZ3vD_0i4iAcIFr6kc3fa7KJYArNwRZWEFrkTZ8csfxGMjzTTQOtcu9ZnTHiB5XvPM6dmtJf_M-bSeY3ylHUTobXPGIdtEcxT6jBwOcmoSVBykphntURIKiJk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A rich snippet for a recipe including cook time, level and rating\" data-original=\"https://static.semrush.com/blog/uploads/media/83/be/83be85d7d922e761c9efebebcbb9a76b/a413d1a3d27ca6136060b6fea49467f5/original.jpeg\" height=\"471\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/83/be/83be85d7d922e761c9efebebcbb9a76b/a413d1a3d27ca6136060b6fea49467f5/8TfDOwNOcJqHDgVyTBVO2CmKC2is6uaZ3vD_0i4iAcIFr6kc3fa7KJYArNwRZWEFrkTZ8csfxGMjzTTQOtcu9ZnTHiB5XvPM6dmtJf_M-bSeY3ylHUTobXPGIdtEcxT6jBwOcmoSVBykphntURIKiJk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn addition to taking up more valuable space on the SERP, schema markup also can improve your page’s organic CTR.\u003c/p\u003e\u003cp\u003eThe above example uses recipe schema markup. But you can add many different types to your pages. \u003c/p\u003e\u003cp\u003eCommon types of schema include:\u003c/p\u003e\u003cul\u003e \u003cli\u003eReviews\u003c/li\u003e \u003cli\u003eProducts\u003c/li\u003e \u003cli\u003eEvents\u003c/li\u003e \u003cli\u003ePeople\u003c/li\u003e \u003cli\u003eLocal businesses\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAnd more.\u003c/p\u003e\u003cp\u003eYou can find \u003ca href=\"https://schema.org/docs/schemas.html\"\u003einformation on every type at Schema.org\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eLet’s look at an example of schema markup in action. Say you type “new york events near me” into Google.\u003c/p\u003e\u003cp\u003eThe top of the SERP looks something like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/f6/f2/f6f2a86d29b61fce6095b6ea0036f98e/a17203409461b83c658941ab7b6fc967/lIWCL1e_KyJUAkvpmTfSOLM1GT1ATl9UMALhcJHL_UVPEqPsqB17W9qTHwoGsY_gBJNT2DrYElCBnLwuNiQgQfiYagMjEv0PldGUkD9pUtvBixJgEUSENMpA5CdEj2hm1lDNggUu-6qhzOxa0CgrUgg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Events results for “new york events near me” query\" data-original=\"https://static.semrush.com/blog/uploads/media/f6/f2/f6f2a86d29b61fce6095b6ea0036f98e/a17203409461b83c658941ab7b6fc967/original.jpeg\" height=\"1214\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f6/f2/f6f2a86d29b61fce6095b6ea0036f98e/a17203409461b83c658941ab7b6fc967/lIWCL1e_KyJUAkvpmTfSOLM1GT1ATl9UMALhcJHL_UVPEqPsqB17W9qTHwoGsY_gBJNT2DrYElCBnLwuNiQgQfiYagMjEv0PldGUkD9pUtvBixJgEUSENMpA5CdEj2hm1lDNggUu-6qhzOxa0CgrUgg.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo better your chances of showing up above the normal search results like this, you can use “Event” schema markup.\u003c/p\u003e\u003cp\u003eWhich communicates the event date, address, and location to Google.\u003c/p\u003e\u003cp\u003eGoogle may then feature these events above other results because they’re more useful.\u003c/p\u003e\u003cp\u003eHere’s \u003ca href=\"https://developers.google.com/search/docs/appearance/structured-data/event\"\u003eGoogle’s resource\u003c/a\u003e on adding Event structured data. And here’s what the Event schema might look like in your page’s code:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/1d/b5/1db59058aca3683a39e35e32a9e7effe/ce064893f7980c24bcb61d72efb41ae0/1ba-1jduLS05j_vC4-jleaVz4JgbKEITcu2snUfAJvU77dL3Q0vD3ToCGqquPQxIrdNSE9KQg5J03Df4LToFAoU5Mkch94IZN6tf2yiS5vd5h-PkPjsv-SXKg1wJQ-LFMkcPSWDGM621p7VFHttJi24.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Event schema on page’s code\" data-original=\"https://static.semrush.com/blog/uploads/media/1d/b5/1db59058aca3683a39e35e32a9e7effe/ce064893f7980c24bcb61d72efb41ae0/original.jpeg\" height=\"1077\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1d/b5/1db59058aca3683a39e35e32a9e7effe/ce064893f7980c24bcb61d72efb41ae0/1ba-1jduLS05j_vC4-jleaVz4JgbKEITcu2snUfAJvU77dL3Q0vD3ToCGqquPQxIrdNSE9KQg5J03Df4LToFAoU5Mkch94IZN6tf2yiS5vd5h-PkPjsv-SXKg1wJQ-LFMkcPSWDGM621p7VFHttJi24.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can use \u003ca href=\"https://www.semrush.com/siteaudit/\"\u003eSite Audit \u003c/a\u003eto check if you’ve implemented structured data correctly.\u003c/p\u003e\u003cp\u003eYou’ll see a report labeled “\u003cstrong\u003eMarkup\u003c/strong\u003e” under “\u003cstrong\u003eThematic Reports\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/61/db/61db15a5215dd50235b671467d0705b7/d89c8cde161ce951a9ff4b9a9c103a9d/K6SdJPEHYMlMJ0PEiIJqBWJY6oq4aH3HRm2LzeGqMGVJOI10MGxETEMIhvK3EwKGjybHrBRpIbVAIt9yvfn8gNtVEKfXrfw2VXCp4fKBRPPgRhC_T3VMN7XtgTSTqzQAt8D2aNfQAR2En8ZpGi3c8ng.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Markup” widget in Site Audit dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/61/db/61db15a5215dd50235b671467d0705b7/d89c8cde161ce951a9ff4b9a9c103a9d/original.jpeg\" height=\"792\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/61/db/61db15a5215dd50235b671467d0705b7/d89c8cde161ce951a9ff4b9a9c103a9d/K6SdJPEHYMlMJ0PEiIJqBWJY6oq4aH3HRm2LzeGqMGVJOI10MGxETEMIhvK3EwKGjybHrBRpIbVAIt9yvfn8gNtVEKfXrfw2VXCp4fKBRPPgRhC_T3VMN7XtgTSTqzQAt8D2aNfQAR2En8ZpGi3c8ng.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick the “\u003cstrong\u003eView details\u003c/strong\u003e” button.\u003c/p\u003e\u003cp\u003eSite Audit will score any pages that have schema markup, break down pages by schema type, and alert you of any existing issues.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/4d/d0/4dd058463c56683145eae77b5bf40d50/1ae0e467372bdb434ef6cd48b11266fe/13cw6786j9DqsMWHeQFgQ8EeGSoATIyXuXD4QwnJAYhSTd9TiyAvpBAEDNWQ3s_e_URemwzIR8kFUi-q3eGXZlWEwqWrQIFJsnv93iUHyFC3LWswU3iRxG3LPUFJTkDqZ6uMlyXJO9I7y22zjdAxrhY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Markup report\" data-original=\"https://static.semrush.com/blog/uploads/media/4d/d0/4dd058463c56683145eae77b5bf40d50/1ae0e467372bdb434ef6cd48b11266fe/original.jpeg\" height=\"1026\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4d/d0/4dd058463c56683145eae77b5bf40d50/1ae0e467372bdb434ef6cd48b11266fe/13cw6786j9DqsMWHeQFgQ8EeGSoATIyXuXD4QwnJAYhSTd9TiyAvpBAEDNWQ3s_e_URemwzIR8kFUi-q3eGXZlWEwqWrQIFJsnv93iUHyFC3LWswU3iRxG3LPUFJTkDqZ6uMlyXJO9I7y22zjdAxrhY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf Site Audit does flag any issues with your markup, we recommend running those individual pages through \u003ca href=\"https://validator.schema.org/\"\u003eSchema.org’s markup validator\u003c/a\u003e. It’ll let you know if you’ve implemented the markup properly.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003ca href=\"https://www.semrush.com/blog/schema-markup/\"\u003eWhat Is Schema Markup \u0026amp; How to Implement Structured Data\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch2\u003eImplement Proven On-Page SEO Techniques\u003c/h2\u003e\u003cp\u003eNow that you know what on-page SEO is, it’s time for you to take action. \u003c/p\u003e\u003cp\u003eExecute on the techniques mentioned earlier, and you’ll be on your way to better rankings and traffic. \u003c/p\u003e\u003cp\u003eStart by signing up for a \u003ca href=\"https://www.semrush.com/signup/\"\u003efree Semrush account\u003c/a\u003e (no credit card needed). \u003c/p\u003e\u003cp\u003eYou’ll get access to \u003ca href=\"https://www.semrush.com/on-page-seo-checker/\"\u003eOn Page SEO Checker\u003c/a\u003e. But you’ll also be able to:\u003c/p\u003e\u003cul\u003e \u003cli\u003eDo keyword research\u003c/li\u003e \u003cli\u003eAnalyze your competitors \u003c/li\u003e \u003cli\u003eTrack your keyword rankings\u003c/li\u003e \u003cli\u003eRun a site audit\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAnd more. \u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/get-free-trial/\" header=\"Access Everything You Need\" text=\"in One Platform with Semrush\" button_text=\"Get a FREE Trial\" bg_images=\"https://static.semrush.com/blog/uploads/media/37/25/3725385013e5df74c5afdb91e053c30f/trial-superbanner-1-(1).png\" bg_button=\"-warning\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[{"language":"fr","url":"guide-seo-on-page/","title":"SEO on-page : un guide approfondi"},{"language":"it","url":"guida-seo-on-page/","title":"SEO On-Page: una guida approfondita"},{"language":"es","url":"guia-de-seo-on-page/","title":"SEO on page: Qué es y Cómo Hacerlo"},{"language":"pt","url":"seo-on-page/","title":"SEO On-Page: um guia completo e prático"},{"language":"de","url":"onpage-seo/","title":"Onpage SEO: Der Leitfaden für die Optimierung von A bis Z"}],"category":{"id":153,"name":"On-page SEO","slug":"on-page-seo","lang":"en","description":"On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. 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From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. 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Check out these resources and learn how to build high-quality links from the best link-building experts.","productWidget":"backlinksAnalytics","customProductWidgetId":1,"children":[]},{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":5,"name":"Technical SEO","slug":"technical-seo","lang":"en","description":"Technical SEO is key to helping search engines find, crawl, and index the pages on your site. 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Try again later.","747Ii7":"No articles yet!","7BAmZU":"Want to know which websites saw the most traffic growth in your industry? Not sure why your SEO strategy doesn’t work? Or simply looking for SEO tips? Subscribe to our newsletter to receive updates on the content you care about.","7K4RB/":"return to main","7gIcWq":"read","7ttw7u":"Perform competitor analyses","7z1zi8":"Boost SEO results with powerful keyword research","95K2H1":"\u003cbold\u003eYeah!\u003c/bold\u003e You’ve successfully subscribed to a newsletter","9xQX7+":"And much more!","AzmHxY":"Load more articles","Bh/2nk":"Make online marketing easy with:","BsX17Q":"Create a free account to:","EToa2g":"Give me the latest news!","FZwjf1":"Ensure words are spelled correctly.","Fj2Z84":"Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. 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