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justify-center px-5 sm:px-10"><section data-testid="main-content" id="main-content" class="max-w-full w-240"><section data-testid="article-section" class="section section__article"><div class="flex-row-reverse justify-between flex"><div class="jsx-a49d9ef8a9865a27 w-61 sticky top-8 ml-7 max-w-61 self-start max-lg:hidden mt-16"><div class="jsx-27f84a20f81f6ce9 table-of-contents max-h-[calc(100vh-96px)] overflow-y-auto rounded-2xl text-body-primary-color hover:text-primary max-lg:border max-lg:border-solid max-lg:border-body-border max-lg:shadow-solid-1"><div data-testid="toc-dropdown" class="jsx-27f84a20f81f6ce9 hidden cursor-pointer justify-between border-b max-lg:flex max-lg:flex-row max-lg:border-x-0 max-lg:border-t-0 max-lg:border-solid max-lg:border-b-body-border"><div class="jsx-27f84a20f81f6ce9 my-2 max-lg:pl-4">Table of contents</div><div class="jsx-27f84a20f81f6ce9 "><svg class="ml-2 mr-4 mt-3 transition-transform" transform="rotate(180)" width="16" height="16" fill="none" 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data-testid="toc-section-1" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_c4a3880fb6" href="#h_c4a3880fb6" data-testid="toc-link-1" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section><section data-testid="toc-section-2" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_4a74b7e948" href="#h_4a74b7e948" data-testid="toc-link-2" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section><section data-testid="toc-section-3" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_73579a8be5" href="#h_73579a8be5" data-testid="toc-link-3" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section></div></div></div><div class="relative z-3 w-full lg:max-w-160 "><div class="flex pb-6 max-md:pb-2 lg:max-w-160"><div class="flex flex-wrap items-baseline pb-4 text-base"><a href="/en/" class="pr-2 text-body-primary-color no-underline hover:text-body-secondary-color">All Collections</a><div class="pr-2" aria-hidden="true"><svg width="6" height="10" viewBox="0 0 6 10" class="block h-2 w-2 fill-body-secondary-color rtl:rotate-180" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M0.648862 0.898862C0.316916 1.23081 0.316916 1.769 0.648862 2.10094L3.54782 4.9999L0.648862 7.89886C0.316916 8.23081 0.316917 8.769 0.648862 9.10094C0.980808 9.43289 1.519 9.43289 1.85094 9.10094L5.35094 5.60094C5.68289 5.269 5.68289 4.73081 5.35094 4.39886L1.85094 0.898862C1.519 0.566916 0.980807 0.566916 0.648862 0.898862Z"></path></svg></div><a href="https://help.ahrefs.com/en/collections/87855-site-explorer" class="pr-2 text-body-primary-color no-underline hover:text-body-secondary-color" data-testid="breadcrumb-0">Site Explorer</a><div class="pr-2" aria-hidden="true"><svg width="6" height="10" viewBox="0 0 6 10" class="block h-2 w-2 fill-body-secondary-color rtl:rotate-180" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M0.648862 0.898862C0.316916 1.23081 0.316916 1.769 0.648862 2.10094L3.54782 4.9999L0.648862 7.89886C0.316916 8.23081 0.316917 8.769 0.648862 9.10094C0.980808 9.43289 1.519 9.43289 1.85094 9.10094L5.35094 5.60094C5.68289 5.269 5.68289 4.73081 5.35094 4.39886L1.85094 0.898862C1.519 0.566916 0.980807 0.566916 0.648862 0.898862Z"></path></svg></div><a href="https://help.ahrefs.com/en/collections/1388863-terminology" class="pr-2 text-body-primary-color no-underline hover:text-body-secondary-color" data-testid="breadcrumb-1">Terminology</a><div class="pr-2" aria-hidden="true"><svg width="6" height="10" viewBox="0 0 6 10" class="block h-2 w-2 fill-body-secondary-color rtl:rotate-180" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M0.648862 0.898862C0.316916 1.23081 0.316916 1.769 0.648862 2.10094L3.54782 4.9999L0.648862 7.89886C0.316916 8.23081 0.316917 8.769 0.648862 9.10094C0.980808 9.43289 1.519 9.43289 1.85094 9.10094L5.35094 5.60094C5.68289 5.269 5.68289 4.73081 5.35094 4.39886L1.85094 0.898862C1.519 0.566916 0.980807 0.566916 0.648862 0.898862Z"></path></svg></div><div class="text-body-secondary-color">What is Organic Traffic in Ahrefs and how do we calculate it?</div></div></div><div class=""><div class="article intercom-force-break"><div class="mb-10 max-lg:mb-6"><div class="flex flex-col gap-4"><div class="flex flex-col"><header class="mb-1 font-primary text-2xl font-bold leading-10 text-body-primary-color">What is Organic Traffic in Ahrefs and how do we calculate it?</header><div class="text-md font-normal leading-normal text-body-secondary-color"><p>Find out what the Organic Traffic metric is and how accurate it is</p></div></div><div class="avatar"><div class="avatar__photo"><img width="24" height="24" src="https://static.intercomassets.com/avatars/1606274/square_128/Person_Rebekah-1650871476.png" alt="Rebekah avatar" class="inline-flex items-center justify-center rounded-full bg-primary text-lg font-bold leading-6 text-primary-text shadow-solid-2 shadow-body-bg [&:nth-child(n+2)]:hidden lg:[&:nth-child(n+2)]:inline-flex h-8 w-8 sm:h-9 sm:w-9"/></div><div class="avatar__info -mt-0.5 text-base"><span class="text-body-secondary-color"><div>Written by <span>Rebekah</span></div> Updated over 4 months ago</span></div></div></div></div><div class="jsx-ef86202475c6562f flex-col"><div class="jsx-ef86202475c6562f mb-7 ml-0 text-md max-messenger:mb-6 lg:hidden"><div class="jsx-27f84a20f81f6ce9 table-of-contents max-h-[calc(100vh-96px)] overflow-y-auto rounded-2xl text-body-primary-color hover:text-primary max-lg:border max-lg:border-solid max-lg:border-body-border max-lg:shadow-solid-1"><div data-testid="toc-dropdown" class="jsx-27f84a20f81f6ce9 hidden cursor-pointer justify-between border-b max-lg:flex max-lg:flex-row max-lg:border-x-0 max-lg:border-t-0 max-lg:border-solid max-lg:border-b-body-border border-b-0"><div class="jsx-27f84a20f81f6ce9 my-2 max-lg:pl-4">Table of contents</div><div class="jsx-27f84a20f81f6ce9 "><svg class="ml-2 mr-4 mt-3 transition-transform" transform="" width="16" height="16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M3.93353 5.93451C4.24595 5.62209 4.75248 5.62209 5.0649 5.93451L7.99922 8.86882L10.9335 5.93451C11.246 5.62209 11.7525 5.62209 12.0649 5.93451C12.3773 6.24693 12.3773 6.75346 12.0649 7.06588L8.5649 10.5659C8.25249 10.8783 7.74595 10.8783 7.43353 10.5659L3.93353 7.06588C3.62111 6.75346 3.62111 6.24693 3.93353 5.93451Z" fill="currentColor"></path></svg></div></div><div data-testid="toc-body" class="jsx-27f84a20f81f6ce9 hidden my-2"><section data-testid="toc-section-0" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none border-body-toc-active-border px-7"><a id="#h_366bbf3f96" href="#h_366bbf3f96" data-testid="toc-link-0" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base font-toc-active text-body-primary-color"></a></section><section data-testid="toc-section-1" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_c4a3880fb6" href="#h_c4a3880fb6" data-testid="toc-link-1" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section><section data-testid="toc-section-2" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_4a74b7e948" href="#h_4a74b7e948" data-testid="toc-link-2" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section><section data-testid="toc-section-3" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_73579a8be5" href="#h_73579a8be5" data-testid="toc-link-3" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section></div></div></div><div class="jsx-ef86202475c6562f article_body"><article class="jsx-ef86202475c6562f "><div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/928776264/c6ea44ea007c2b4421c8024e/2024-01-09_17-35-28.png?expires=1732805100&signature=afefd3da7824ed65b97bd65b8b3d72e0894a8d6060dae21b480c391ebbe5866c&req=fSIvEc54n4dbFb4f3HP0gMrpcJR%2Fg%2BTFbkw3hGMqxgQetrcqB145x2CbnGGC%0AzWtHUTEzXDKWJbzasA%3D%3D%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/928776264/c6ea44ea007c2b4421c8024e/2024-01-09_17-35-28.png?expires=1732805100&signature=afefd3da7824ed65b97bd65b8b3d72e0894a8d6060dae21b480c391ebbe5866c&req=fSIvEc54n4dbFb4f3HP0gMrpcJR%2Fg%2BTFbkw3hGMqxgQetrcqB145x2CbnGGC%0AzWtHUTEzXDKWJbzasA%3D%3D%0A" width="1776" height="526"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><br/>The Organic traffic metric in Ahrefs is <b>an estimation </b>of how many clicks from google your target website, subfolder or URL gets each month.</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-subheading intercom-interblocks-align-left"><h2 id="h_366bbf3f96">How Organic Traffic is calculated:</h2></div><div class="intercom-interblocks-ordered-nested-list"><ol><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>We find all the keywords for which your target ranks in the top 100 organic search results.</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>We estimate the search traffic your target gets from each of those keywords based on its ranking position, monthly search volume, and our estimated CTR for that position.</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>We sum up the traffic estimations of each keyword</p></div></li></ol></div><div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/929444779/0a1b1525a5d8f2218ffce615/Organic-Traffic-Estimate.png?expires=1732805100&signature=cac609708646bd9231f44a56779d910183593b605db30afc51f541ebcd578816&req=fSIuEs16moZWFb4f3HP0gCc7cyUY4Mi9GZ8%2FcEhE92ee8oH2MoFZM4M7doef%0AzgBjMCnXDI5cImQLeQ%3D%3D%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/929444779/0a1b1525a5d8f2218ffce615/Organic-Traffic-Estimate.png?expires=1732805100&signature=cac609708646bd9231f44a56779d910183593b605db30afc51f541ebcd578816&req=fSIuEs16moZWFb4f3HP0gCc7cyUY4Mi9GZ8%2FcEhE92ee8oH2MoFZM4M7doef%0AzgBjMCnXDI5cImQLeQ%3D%3D%0A" width="3956" height="5264"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><b>NOTE</b>: Remember to treat the organic traffic estimations in Ahrefs as precisely that: estimations.</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>While these estimates don’t, and can’t, show you exactly how much organic traffic a website gets, they work incredibly well for <b>comparison</b>. For example, it’s fantastic for learning if your competitors’ websites get more or less organic search traffic than your own.</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Although sometimes our estimations can have discrepancy, it is highly consistent. As such, you can use the following formula to estimate your competitor's traffic:</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://ahrefs.com/blog/traffic-estimations-accuracy/" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/752143367/b448079a476283efc5565fce/image-1.png?expires=1732805100&signature=5ed87222c55e0436630c86ba608048b4a9fd584277085daa6a59f80ffc7c066b&req=cyUlF819nodYFb4f3HP0gDcc7Bm2GTjjJGGaaM2UuJTwgEoykTA87UcQCjoJ%0AkmjfCOiQa2YHQdtemg%3D%3D%0A" alt="Ahrefs traffic discrepancy formula" width="1800" height="1069"/></a></div><div class="intercom-interblocks-horizontal-rule"><hr/></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-subheading intercom-interblocks-align-left"><h2 id="h_c4a3880fb6">FAQs</h2></div><div class="intercom-interblocks-subheading3 intercom-interblocks-align-left"><h3 id="h_9510b1ce60">How come this number doesn’t match what I see in Google Search Console?</h3></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>The number that Ahrefs shows is an estimate, not the actual search traffic data of a website. It’s not possible for all the variables in our traffic estimation formula to be 100% accurate. <a href="https://help.ahrefs.com/en/articles/431381-why-don-t-the-organic-traffic-numbers-reported-by-ahrefs-match-those-i-see-in-google-analytics">Learn why</a></p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-subheading3 intercom-interblocks-align-left"><h3 id="h_eaf6dc40dc">How come this number doesn’t match what I see in Google Analytics?</h3></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>While Ahrefs shows an estimate of the <b>search</b> traffic of a website, Google Analytics shows <b>total</b> traffic (direct, paid, social, etc). So these two figures are likely to be quite different.</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-subheading3 intercom-interblocks-align-left"><h3 id="h_685715febc">How is your CTR calculated?</h3></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>For most keywords, we use the third-party data sources to estimate averaged CTR values. This is then applied based on SERP position to estimate the amount of clicks each google result receives.</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Overall clicks per search can be found in Keywords Explorer:<br/></p></div><div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/928779348/6e3f277e2647e38b96ae0170/2024-01-09_17-39-02.png?expires=1732805100&signature=65c24b486edf47676e5bd4309ab04bfed698fb49b9c73c3243a9b3bce0905c41&req=fSIvEc53noVXFb4f3HP0gNUKZc7nz0zDqggvNGpt%2FKfNJfFmlF5MgEooFpa5%0AB82D92Lem49keF3o6Q%3D%3D%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/928779348/6e3f277e2647e38b96ae0170/2024-01-09_17-39-02.png?expires=1732805100&signature=65c24b486edf47676e5bd4309ab04bfed698fb49b9c73c3243a9b3bce0905c41&req=fSIvEc53noVXFb4f3HP0gNUKZc7nz0zDqggvNGpt%2FKfNJfFmlF5MgEooFpa5%0AB82D92Lem49keF3o6Q%3D%3D%0A" width="862" height="696"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-subheading intercom-interblocks-align-left"><h2 id="h_4a74b7e948"><br/>How do your traffic estimations match up against other SEO tools?</h2></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>We will, of course, tell you that we have the best quality data ;) <br/><br/>On a more serious note, we once tried all the leading total traffic estimation tools and did some experimenting to see which was the most accurate. <a href="https://ahrefs.com/blog/traffic-estimations-accuracy/" rel="nofollow noopener noreferrer" target="_blank">Read all about it</a></p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-horizontal-rule"><hr/></div><div class="intercom-interblocks-subheading intercom-interblocks-align-left"><h2 id="h_73579a8be5">Watch a tutorial:</h2></div><div class="intercom-interblocks-unordered-nested-list"><ul><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><a href="https://www.youtube.com/watch?v=_oU8lclN114&t=1s" rel="nofollow noopener noreferrer" target="_blank">How to Use Ahrefs for SEO and Competitor Research</a></p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><a href="https://www.youtube.com/watch?v=taU9P98zfjk" rel="nofollow noopener noreferrer" target="_blank">SEO Checklist: How to Get More Organic Traffic (Step-by-Step)</a></p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><a href="https://www.youtube.com/watch?v=1J6qdRsRjg4" rel="nofollow noopener noreferrer" target="_blank">How to Find Pages That Send Your Competitors Organic Search Traffic</a></p></div></li></ul></div><section class="jsx-62724fba150252e0 related_articles my-6"><hr class="jsx-62724fba150252e0 my-6 sm:my-8"/><div class="jsx-62724fba150252e0 mb-3 text-xl font-bold">Related Articles</div><section class="flex flex-col rounded-card border border-solid border-card-border bg-card-bg p-2 sm:p-3"><a class="duration-250 group/article flex flex-row justify-between gap-2 py-2 no-underline transition ease-linear hover:bg-primary-alpha-10 hover:text-primary sm:rounded-card-inner sm:py-3 rounded-card-inner px-3" href="https://help.ahrefs.com/en/articles/72571-how-accurate-is-keyword-search-volume-in-ahrefs" data-testid="article-link"><div class="flex flex-col p-0"><span class="m-0 text-md text-body-primary-color group-hover/article:text-primary">How accurate is keyword search volume in Ahrefs?</span></div><div class="flex shrink-0 flex-col justify-center p-0"><svg class="block h-4 w-4 text-primary ltr:-rotate-90 rtl:rotate-90" fill="currentColor" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"></path></svg></div></a><a class="duration-250 group/article flex flex-row justify-between gap-2 py-2 no-underline transition ease-linear hover:bg-primary-alpha-10 hover:text-primary sm:rounded-card-inner sm:py-3 rounded-card-inner px-3" href="https://help.ahrefs.com/en/articles/431381-why-don-t-the-organic-traffic-numbers-reported-by-ahrefs-match-those-i-see-in-google-analytics-or-gsc" data-testid="article-link"><div class="flex flex-col p-0"><span class="m-0 text-md text-body-primary-color group-hover/article:text-primary">Why don't the organic traffic numbers reported by Ahrefs match those I see in Google Analytics or GSC?</span></div><div class="flex shrink-0 flex-col justify-center p-0"><svg class="block h-4 w-4 text-primary ltr:-rotate-90 rtl:rotate-90" fill="currentColor" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"></path></svg></div></a><a class="duration-250 group/article flex flex-row justify-between gap-2 py-2 no-underline transition ease-linear hover:bg-primary-alpha-10 hover:text-primary sm:rounded-card-inner sm:py-3 rounded-card-inner px-3" href="https://help.ahrefs.com/en/articles/944144-how-can-i-check-organic-search-traffic-of-sites-i-don-t-own" data-testid="article-link"><div class="flex flex-col p-0"><span class="m-0 text-md text-body-primary-color group-hover/article:text-primary">How can I check organic search traffic of sites I don't own?</span></div><div class="flex shrink-0 flex-col justify-center p-0"><svg class="block h-4 w-4 text-primary ltr:-rotate-90 rtl:rotate-90" fill="currentColor" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"></path></svg></div></a><a class="duration-250 group/article flex flex-row justify-between gap-2 py-2 no-underline transition ease-linear hover:bg-primary-alpha-10 hover:text-primary sm:rounded-card-inner sm:py-3 rounded-card-inner px-3" href="https://help.ahrefs.com/en/articles/1077709-how-does-ahrefs-estimate-ctr-when-calculating-search-traffic" data-testid="article-link"><div class="flex flex-col p-0"><span class="m-0 text-md text-body-primary-color group-hover/article:text-primary">How does Ahrefs estimate CTR when calculating search traffic?</span></div><div class="flex shrink-0 flex-col justify-center p-0"><svg class="block h-4 w-4 text-primary ltr:-rotate-90 rtl:rotate-90" fill="currentColor" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"></path></svg></div></a><a class="duration-250 group/article flex flex-row justify-between gap-2 py-2 no-underline transition ease-linear hover:bg-primary-alpha-10 hover:text-primary sm:rounded-card-inner sm:py-3 rounded-card-inner px-3" href="https://help.ahrefs.com/en/articles/9355334-what-is-paid-traffic-in-ahrefs-and-how-do-we-calculate-it" data-testid="article-link"><div class="flex flex-col p-0"><span class="m-0 text-md text-body-primary-color group-hover/article:text-primary">What is Paid traffic in Ahrefs and how do we calculate it?</span></div><div class="flex shrink-0 flex-col justify-center p-0"><svg class="block h-4 w-4 text-primary ltr:-rotate-90 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Center - Ahrefs","footerLogo":"https://downloads.intercomcdn.com/i/o/354902/80688f0637b38b28024e4cb8/1bb87d41d15fe27b500a4bfcde01bb0e.png","footerLogoHeight":"70","localisedInformation":{"contentBlock":{"locale":"en","title":"Content section title","withButton":false,"description":"","buttonTitle":"Button title","buttonUrl":""}}},"user":{"userId":"739b2f52-06fd-41ce-bdfe-0e8633c6ab71","role":"visitor_role"},"articleContent":{"articleId":"1863206","author":{"avatar":"https://static.intercomassets.com/avatars/1606274/square_128/Person_Rebekah-1650871476.png","name":"Rebekah","first_name":"Rebekah","avatar_shape":"circle"},"blocks":[{"type":"image","url":"https://downloads.intercomcdn.com/i/o/928776264/c6ea44ea007c2b4421c8024e/2024-01-09_17-35-28.png?expires=1732805100\u0026signature=afefd3da7824ed65b97bd65b8b3d72e0894a8d6060dae21b480c391ebbe5866c\u0026req=fSIvEc54n4dbFb4f3HP0gMrpcJR%2Fg%2BTFbkw3hGMqxgQetrcqB145x2CbnGGC%0AzWtHUTEzXDKWJbzasA%3D%3D%0A","width":1776,"height":526},{"type":"paragraph","text":"\u003cbr\u003eThe Organic traffic metric in Ahrefs is \u003cb\u003ean estimation \u003c/b\u003eof how many clicks from google your target website, subfolder or URL gets each month.","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"subheading","text":"How Organic Traffic is calculated:","idAttribute":"h_366bbf3f96"},{"type":"orderedNestedList","text":"1. We find all the keywords for which your target ranks in the top 100 organic search results.\n2. We estimate the search traffic your target gets from each of those keywords based on its ranking position, monthly search volume, and our estimated CTR for that position.\n3. We sum up the traffic estimations of each keyword","items":[{"content":[{"type":"paragraph","text":"We find all the keywords for which your target ranks in the top 100 organic search results.","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"We estimate the search traffic your target gets from each of those keywords based on its ranking position, monthly search volume, and our estimated CTR for that position.","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"We sum up the traffic estimations of each keyword","class":"no-margin"}]}]},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/929444779/0a1b1525a5d8f2218ffce615/Organic-Traffic-Estimate.png?expires=1732805100\u0026signature=cac609708646bd9231f44a56779d910183593b605db30afc51f541ebcd578816\u0026req=fSIuEs16moZWFb4f3HP0gCc7cyUY4Mi9GZ8%2FcEhE92ee8oH2MoFZM4M7doef%0AzgBjMCnXDI5cImQLeQ%3D%3D%0A","width":3956,"height":5264},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"paragraph","text":"\u003cb\u003eNOTE\u003c/b\u003e: Remember to treat the organic traffic estimations in Ahrefs as precisely that: estimations.","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"paragraph","text":"While these estimates don’t, and can’t, show you exactly how much organic traffic a website gets, they work incredibly well for \u003cb\u003ecomparison\u003c/b\u003e. For example, it’s fantastic for learning if your competitors’ websites get more or less organic search traffic than your own.","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"paragraph","text":"Although sometimes our estimations can have discrepancy, it is highly consistent. As such, you can use the following formula to estimate your competitor's traffic:","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/752143367/b448079a476283efc5565fce/image-1.png?expires=1732805100\u0026signature=5ed87222c55e0436630c86ba608048b4a9fd584277085daa6a59f80ffc7c066b\u0026req=cyUlF819nodYFb4f3HP0gDcc7Bm2GTjjJGGaaM2UuJTwgEoykTA87UcQCjoJ%0AkmjfCOiQa2YHQdtemg%3D%3D%0A","linkUrl":"https://ahrefs.com/blog/traffic-estimations-accuracy/","width":1800,"height":1069,"text":"Ahrefs traffic discrepancy formula"},{"type":"horizontalRule","text":"___________________________________________________________"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"subheading","text":"FAQs","idAttribute":"h_c4a3880fb6"},{"type":"subheading3","text":"How come this number doesn’t match what I see in Google Search Console?","idAttribute":"h_9510b1ce60"},{"type":"paragraph","text":"The number that Ahrefs shows is an estimate, not the actual search traffic data of a website. It’s not possible for all the variables in our traffic estimation formula to be 100% accurate. \u003ca href=\"https://help.ahrefs.com/en/articles/431381-why-don-t-the-organic-traffic-numbers-reported-by-ahrefs-match-those-i-see-in-google-analytics\"\u003eLearn why\u003c/a\u003e","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"subheading3","text":"How come this number doesn’t match what I see in Google Analytics?","idAttribute":"h_eaf6dc40dc"},{"type":"paragraph","text":"While Ahrefs shows an estimate of the \u003cb\u003esearch\u003c/b\u003e traffic of a website, Google Analytics shows \u003cb\u003etotal\u003c/b\u003e traffic (direct, paid, social, etc). So these two figures are likely to be quite different.","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"subheading3","text":"How is your CTR calculated?","idAttribute":"h_685715febc"},{"type":"paragraph","text":"For most keywords, we use the third-party data sources to estimate averaged CTR values. This is then applied based on SERP position to estimate the amount of clicks each google result receives.","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"paragraph","text":"Overall clicks per search can be found in Keywords Explorer:\u003cbr\u003e","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/928779348/6e3f277e2647e38b96ae0170/2024-01-09_17-39-02.png?expires=1732805100\u0026signature=65c24b486edf47676e5bd4309ab04bfed698fb49b9c73c3243a9b3bce0905c41\u0026req=fSIvEc53noVXFb4f3HP0gNUKZc7nz0zDqggvNGpt%2FKfNJfFmlF5MgEooFpa5%0AB82D92Lem49keF3o6Q%3D%3D%0A","width":862,"height":696},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"subheading","text":"\u003cbr\u003eHow do your traffic estimations match up against other SEO tools?","idAttribute":"h_4a74b7e948"},{"type":"paragraph","text":"We will, of course, tell you that we have the best quality data ;) \u003cbr\u003e\u003cbr\u003eOn a more serious note, we once tried all the leading total traffic estimation tools and did some experimenting to see which was the most accurate. \u003ca href=\"https://ahrefs.com/blog/traffic-estimations-accuracy/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRead all about it\u003c/a\u003e","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"horizontalRule","text":"___________________________________________________________"},{"type":"subheading","text":"Watch a tutorial:","idAttribute":"h_73579a8be5"},{"type":"unorderedNestedList","text":"- \u003ca href=\"https://www.youtube.com/watch?v=_oU8lclN114\u0026amp;t=1s\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHow to Use Ahrefs for SEO and Competitor Research\u003c/a\u003e\n- \u003ca href=\"https://www.youtube.com/watch?v=taU9P98zfjk\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSEO Checklist: How to Get More Organic Traffic (Step-by-Step)\u003c/a\u003e\n- \u003ca href=\"https://www.youtube.com/watch?v=1J6qdRsRjg4\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHow to Find Pages That Send Your Competitors Organic Search Traffic\u003c/a\u003e","items":[{"content":[{"type":"paragraph","text":"\u003ca href=\"https://www.youtube.com/watch?v=_oU8lclN114\u0026amp;t=1s\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHow to Use Ahrefs for SEO and Competitor Research\u003c/a\u003e","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"\u003ca href=\"https://www.youtube.com/watch?v=taU9P98zfjk\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSEO Checklist: How to Get More Organic Traffic (Step-by-Step)\u003c/a\u003e","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"\u003ca href=\"https://www.youtube.com/watch?v=1J6qdRsRjg4\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHow to Find Pages That Send Your Competitors Organic Search Traffic\u003c/a\u003e","class":"no-margin"}]}]}],"collectionId":"1388863","description":"Find out what the Organic Traffic metric is and how accurate it is","id":"249094","lastUpdated":"Updated over 4 months ago","relatedArticles":[{"title":"How accurate is keyword search volume in Ahrefs?","url":"https://help.ahrefs.com/en/articles/72571-how-accurate-is-keyword-search-volume-in-ahrefs"},{"title":"Why don't the organic traffic numbers reported by Ahrefs match those I see in Google Analytics or GSC?","url":"https://help.ahrefs.com/en/articles/431381-why-don-t-the-organic-traffic-numbers-reported-by-ahrefs-match-those-i-see-in-google-analytics-or-gsc"},{"title":"How can I check organic search traffic of sites I don't own?","url":"https://help.ahrefs.com/en/articles/944144-how-can-i-check-organic-search-traffic-of-sites-i-don-t-own"},{"title":"How does Ahrefs estimate CTR when calculating search traffic?","url":"https://help.ahrefs.com/en/articles/1077709-how-does-ahrefs-estimate-ctr-when-calculating-search-traffic"},{"title":"What is Paid traffic in Ahrefs and how do we calculate it?","url":"https://help.ahrefs.com/en/articles/9355334-what-is-paid-traffic-in-ahrefs-and-how-do-we-calculate-it"}],"targetUserType":"everyone","title":"What is Organic Traffic in Ahrefs and how do we calculate it?","showTableOfContents":true,"synced":false},"breadcrumbs":[{"url":"https://help.ahrefs.com/en/collections/87855-site-explorer","name":"Site Explorer"},{"url":"https://help.ahrefs.com/en/collections/1388863-terminology","name":"Terminology"}],"selectedReaction":null,"showReactions":true,"themeCSSCustomProperties":{"--body-bg":"rgb(255, 255, 255)","--body-image":"none","--body-bg-rgb":"255, 255, 255","--body-border":"rgb(230, 230, 230)","--body-primary-color":"#1a1a1a","--body-secondary-color":"#737373","--body-reaction-bg":"rgb(242, 242, 242)","--body-reaction-text-color":"rgb(64, 64, 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