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(PDF) Effect of Internet Services on Customer’s Online Purchase Intention (Case Study: Behpahksh Pharmaceutical Company) | Shahram Firouz Ghahramani - Academia.edu
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[{"id":110649757,"identifier":"Attachment_110649757","shouldShowBulkDownload":false}]; window.loswp.shouldDetectTimezone = true; window.loswp.shouldShowBulkDownload = true; window.loswp.showSignupCaptcha = false window.loswp.willEdgeCache = false; window.loswp.work = {"work":{"id":113773159,"created_at":"2024-01-20T05:24:38.965-08:00","from_world_paper_id":248511942,"updated_at":"2024-11-23T08:41:27.257-08:00","_data":{"publisher":"Mokslines leidybos deimantas, MB","grobid_abstract":"This research aimed at examining the effect of internet services on online purchase intention of customers in Behpakhsh Company. Variables of this study included transaction services, pre-purchase services, Navigation experience, Attitude to the web, online purchase intention. Descriptive-survey method was used to examine hypotheses and respond to the questions. Statistical population consisted of customers of Behpakhsh Company. Statistical sample size obtained to 384 members. This study was implemented in Behpakhsh Company. To collect required data, researcher-made questionnaire was used. Moreover, regression analysis was applied in this research. Data analysis and hypothesis testing were done through SPSS Software. Findings obtained from this study indicated effect of internet services on customers' online purchase intention in case of Behpakhsh Company.","publication_date":"2020,12,30","publication_name":"International journal of applied research in management and economics","grobid_abstract_attachment_id":"110649757"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Effect of Internet Services on Customer’s Online Purchase Intention (Case Study: Behpahksh Pharmaceutical Company)","broadcastable":false,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [265108904]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "full_page_mobile_sutd_modal"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":110649757,"attachmentType":"pdf"}"><img alt="First page of “Effect of Internet Services on Customer’s Online Purchase Intention (Case Study: Behpahksh Pharmaceutical Company)”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/110649757/mini_magick20240120-1-83sdc5.png?1705757181" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/assets/single_work_splash/adobe.icon-574afd46eb6b03a77a153a647fb47e30546f9215c0ee6a25df597a779717f9ef.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Effect of Internet Services on Customer’s Online Purchase Intention (Case Study: Behpahksh Pharmaceutical Company)</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="265108904" href="https://independent.academia.edu/ShahramFirouzGhahramani"><img alt="Profile image of Shahram Firouz Ghahramani" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/265108904/116407050/105701657/s65_shahram.firouz_ghahramani.png" />Shahram Firouz Ghahramani</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2020, International journal of applied research in management and economics</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">10 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 113773159; 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It is different from the similar previous researches by including the cultural background of consumers a new variable to the model of online consumer behavior. The model encompasses the effects of consumer and website characteristics on purchase intention. Factors were determined as emotional and cognitive responses of consumer's to website, consumer's attitudes toward website and product, cultural values of consumers, entertainment characteristic of website and flow design in website. A survey research was conducted at the Mustafa Kemal University located in Hatay, Turkey. Data were obtained from Faculty of Economics and Administrative Sciences being total 99 students. To measure of the structures in the conceptual model, we utilized from the current scales in the literature. In order to test the hypotheses, regression analysis was used. Research findings show that " emotional responses " is significant indicator of " attitudes of online consumer toward website and product". " Uncertainty avoidance " is found as significant indicator of " attitudes of online consumer toward product and purchase intention ". " Flow in website " and " collectivism " are found as significant indicators of " purchase intention of</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"FACTORS AFFECTING ONLINE CONSUMER PURCHASE INTENTION","attachmentId":55395731,"attachmentType":"pdf","work_url":"https://www.academia.edu/35530585/FACTORS_AFFECTING_ONLINE_CONSUMER_PURCHASE_INTENTION","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/35530585/FACTORS_AFFECTING_ONLINE_CONSUMER_PURCHASE_INTENTION"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="10563520" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/10563520/Determinants_of_customer_intentions_for_online_shopping_A_Study_from_Pakistan">Determinants of customer intentions for online shopping: A Study from Pakistan</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="25859228" href="https://superior.academia.edu/MuhammadRizwan">Muhammad Rizwan</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of Sociological Research, 2014</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Determinants of customer intentions for online shopping: A Study from Pakistan","attachmentId":47299642,"attachmentType":"pdf","work_url":"https://www.academia.edu/10563520/Determinants_of_customer_intentions_for_online_shopping_A_Study_from_Pakistan","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/10563520/Determinants_of_customer_intentions_for_online_shopping_A_Study_from_Pakistan"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="37513061" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/37513061/ARTICLE_FACTORS_AFFECTING_CONSUMERS_PURCHASE_INTENTION_TOWARDS_ONLINE_SHOPPING">ARTICLE : FACTORS AFFECTING CONSUMER'S PURCHASE INTENTION TOWARDS ONLINE SHOPPING</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="72747490" href="https://uitm.academia.edu/wawarasid">Najwa Rasid</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="268647640" href="https://independent.academia.edu/NurFatira6">Fatira Asri</a></div><p class="ds-related-work--abstract ds2-5-body-sm">The main focus of this study was to determine whether there is a significant relationship between the consumer's purchase intention and gender, age, website design and security have. Besides, this study aims also to find what is the most crucial factor that significantly contribute to the consumer's purchase intention towards online shopping and lastly is to examine the mean difference between genders towards consumer's purchase intention of online shopping. The independent variables that are included in this study were gender, age, website design and security, while the consumer's purchase intention as the dependent variable. This study involved 239 respondents by using proportionate stratified sampling and the data was collected using the questionnaire method and were distributed in the form of Google Docs and administered through WhatsApp. The methods of data analysis used were Pearson correlation, multiple linear regression, One Way Analysis of Variance (ANOVA) and two independent sample t-test. The finding shows that there is a moderate relationship between the age, gender, website design and security with the consumer's purchase intention. Also, website design and security are the factors that influence the consumer's purchase intention while gender and age was not statistically significant. In view of second objective, website design is the most influencing factors that contribute to the consumer's purchase intention. Other than that, the result of two independent t-test showed that there is a mean difference between genders towards consumer's purchase intention of online shopping and female students have higher purchase intention compared to male students.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"ARTICLE : FACTORS AFFECTING CONSUMER'S PURCHASE INTENTION TOWARDS ONLINE SHOPPING","attachmentId":57485497,"attachmentType":"pdf","work_url":"https://www.academia.edu/37513061/ARTICLE_FACTORS_AFFECTING_CONSUMERS_PURCHASE_INTENTION_TOWARDS_ONLINE_SHOPPING","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/37513061/ARTICLE_FACTORS_AFFECTING_CONSUMERS_PURCHASE_INTENTION_TOWARDS_ONLINE_SHOPPING"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="65154762" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/65154762/FACTORS_AFFECTING_CUSTOMERS_ONLINE_PURCHASE_INTENTION">FACTORS AFFECTING CUSTOMERS' ONLINE PURCHASE INTENTION</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="9020006" href="https://ruhuna.academia.edu/GTTKPushpasiri">G.T.T.K. Pushpasiri</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="72861664" href="https://independent.academia.edu/TKapugamage">Thilanga Kapugamage</a></div><p class="ds-related-work--metadata ds2-5-body-xs">5th Interdisciplinary Conference of Management Researchers, 2020</p><p class="ds-related-work--abstract ds2-5-body-sm">Due to the rapid development in Information and Communication Technology and customers' knowledge and interest in online facilities, restaurants find new virtual ways to attract customers rather than offline methods. The purpose of this paper is to investigate the factors affecting customers' online purchase intention and explore the relationship among those identified factors and customers' online purchase intention with special reference to pizza manufacturing restaurants in Sri Lankan food industry. A well-reputed pizza selling restaurant was selected and the target population was the customers, who are purchasing pizza from the restaurants in Western, Southern, and Central provinces. The Systematic random sampling technique was applied as the sampling technique of the study. Survey data were collected from 150 respondents through an online questionnaire. However, the response rate was 87% and the gathered data were analyzed using correlation and regression techniques through SPSS software. According to the results, there is a positive relationship between independent variables and the dependent variable. Furthermore, the regression test concluded that, usability, perceived trust, and perceived usefulness have a positive impact on customer online purchase intention in the restaurant industry while perceived trust has the highest impact.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"FACTORS AFFECTING CUSTOMERS' ONLINE PURCHASE INTENTION","attachmentId":76873102,"attachmentType":"pdf","work_url":"https://www.academia.edu/65154762/FACTORS_AFFECTING_CUSTOMERS_ONLINE_PURCHASE_INTENTION","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/65154762/FACTORS_AFFECTING_CUSTOMERS_ONLINE_PURCHASE_INTENTION"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="88399938" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/88399938/Customer_Perception_Towards_Online_Purchases_in_Farrukhabad">Customer Perception Towards Online Purchases in Farrukhabad</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="43171082" href="https://galgotiasuniversity.academia.edu/RamarchaKumar">Ramarcha Kumar</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2021</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Customer Perception Towards Online Purchases in Farrukhabad","attachmentId":92378810,"attachmentType":"pdf","work_url":"https://www.academia.edu/88399938/Customer_Perception_Towards_Online_Purchases_in_Farrukhabad","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/88399938/Customer_Perception_Towards_Online_Purchases_in_Farrukhabad"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="43184544" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/43184544/The_Model_of_Purchase_Intention_on_Online_Shop_Product">The Model of Purchase Intention on Online Shop Product</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="23147413" href="https://polmed.academia.edu/edysahputraSitepu">Edy Sahputra Sitepu</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Prosiding Seminar Nasional ABEC Ke-7 (Applied Business And Engineering Conference) - Revolusi Industri 4.0 dan Arah Baru Pergerakan PoliteknikAt: Politeknik Negeri Medan Volume: 7, 2019</p><p class="ds-related-work--abstract ds2-5-body-sm">This study aims to explore the effect of Perceived Value, Perceived Risk and Perceived Quality on Purchase Intention directly and indirectly. Indirectly the three variables use the intervening variable Trust and Satisfaction. This research was conducted on online shop consumers such as Bukalapak, Tokopedia, Shopie and OLX. The analysis approach was carried out using Structural Equation Modeling (SEM) and the data was processed and analyzed with AMOS software version 22. The research sample was students of the Department of Commerce Administration Polmed, totaling 94 people with the sampling technique used was non-probability sampling with convenience sampling. The results showed exogenous variables perceived quality, perceived risk and perceived value affect purchase intention both directly and indirectly. While the variable perceived trust and perceived satisfaction can be intervening of the three exogenous variables to the purchase intention of students in buying online shop products. Penelitian ini bertujuan untuk mengeksplorasi pengaruh Perceived Value, Perceived Risk dan Perceived Quality terhadap Purhcase Intention secara langsung dan tidak langsung. Secara tidak langsung ketiga variabel tersebut menggunakan variabel intervening Trust dan Satisfaction. Penelitian ini dilakukan pada konsumen online shop seperti Bukalapak, Tokopedia, Shopie dan OLX. Pendekatan analisis dilakukan dengan menggunakan Structural Equation Modeling (SEM) dan data diolah dan dianalisis dengan bantuan software AMOS versi 22. Sampel penelitian adalah mahasiwa Jurusan Administrasi Niaga Polmed, berjumlah 94 orang dengan teknik pengambilan sampel yang digunakan adalah non probability sampling dengan jenis convenience sampling. Hasil penelitian menunjukkan variabel eksogen perceived quality, perceived risk dan perceived value berpengaruh terhadap purchase intention baik secara langsung maupun tidak langsung. Sementara variabel perceived trust dan perceived satisfaction dapat menjadi intervening ketiga variabel eksogen terhadap purchase intention mahasiwa dalam membeli produk-produk online shop.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"The Model of Purchase Intention on Online Shop Product","attachmentId":63450589,"attachmentType":"pdf","work_url":"https://www.academia.edu/43184544/The_Model_of_Purchase_Intention_on_Online_Shop_Product","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/43184544/The_Model_of_Purchase_Intention_on_Online_Shop_Product"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="39792251" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/39792251/Analysis_of_Factors_Affecting_Consumer_Purchase_Decision_at_Online_Shops">Analysis of Factors Affecting Consumer Purchase Decision at Online Shops</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="32681713" href="https://stieamkop.academia.edu/muhammadfachmi">muhammad fachmi</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="55631515" href="https://independent.academia.edu/IkrarPutraSetiawan">Ikrar Putra Setiawan</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Purpose of a study, to analyze the effect of trust, promotion, and e-service quality on consumer purchasing decisions in online stores. Respondents in this study were users of online shops in Makassar City with a total sample of 100 people. Sampling was done randomly for college students who had shopped at Tokopedia, Bukalapak, and Shopee. To test the hypothesis, the researcher using Multiple Regression Analysis with a software SPSS 22.0. The findings of this study are that trust, promotion, and e-service quality have a positive and significant effect on purchasing decisions at online shops. That is, the higher the trust, the better promotions carried out, and good e-service quality, consumers will decide to shop using online shops at Tokopedia, Bukalapak, and Shopee.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Analysis of Factors Affecting Consumer Purchase Decision at Online Shops","attachmentId":59978275,"attachmentType":"pdf","work_url":"https://www.academia.edu/39792251/Analysis_of_Factors_Affecting_Consumer_Purchase_Decision_at_Online_Shops","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/39792251/Analysis_of_Factors_Affecting_Consumer_Purchase_Decision_at_Online_Shops"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="36398752" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/36398752/CONSUMER_THOUGHTS_ABOUT_THE_WEBSITES_THAT_DO_E_MARKETING_THROUGH_INTERNET_%C4%B0NTERNET_%C3%9CZER%C4%B0NDEN_ELEKTRON%C4%B0K_PAZARLAMA_YAPAN_S%C4%B0TELERLE_%C4%B0LG%C4%B0L%C4%B0_T%C3%9CKET%C4%B0C%C4%B0_D%C3%9C%C5%9E%C3%9CNCELER%C4%B0">CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DO E-MARKETING THROUGH INTERNET İNTERNET ÜZERİNDEN ELEKTRONİK PAZARLAMA YAPAN SİTELERLE İLGİLİ TÜKETİCİ DÜŞÜNCELERİ</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="40149700" href="https://trakya.academia.edu/ebruonurlubas">ebru onurlubas</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Öz Globelleşme ve gelişen teknolojiyle birlikte tüketicilerin talep alışkanlıkları za-manla değişmiştir. İnternet başta olmak üzere, iletişim ve bilgi teknolojisindeki gelişim-ler tüketicilerin geleneksel satın alma alışkanlığını elektronik satın alma alışkanlığına dönüştürmüstür. Elektronik pazarlama sayesinde mesafe sorun olmadığından işletmeler ürünlerini pazara hızlı bir şekilde sunmakta dünya piyasalarına daha rahat bir şekilde girebilmektedir. Tüketiciler ise yorulmadan, masrafsız bir şekilde istediği ürünü en uy-gun fiyata istediği siteden internet aracılığı iletişimi ile anında kolay bir şekilde ala-bilmektedir. Bu bağlamda, elektronik pazarlamanın işletmelere ve tüketicilere sağladığı avantajların hızla yaygınlaştığı görülmektedir. Yapılan araştırmada, Tüketicilerin inter-netten alışveriş yapmasının demografik özelliklerine göre farklılık gösterip gösterme-diğini ve İnternetten Elektronik Pazarlama Yapan Alışveriş Siteleriyle ilgili tüketicilerin düşüncelerini ortaya konulması amaçlanmıştır. Bu amaçla, İstanbul'da 802 kişiye anket uygulanmıştır. Tüketicilerin, demografik özelliklere göre internetten alışveriş yapma du-rumu ile ilgili yapılan ki kare analizi sonuçlarına göre; yaş, medeni hal, meslek, eğitim durumu arasında anlamlı bir ilişki bulunmuştur. Bunun yanısıra, İnternetten Elektronik Pazarlama Yapan Alışveriş Siteleriyle ilgili tüketicilerin düşüncelerini ortaya koymak için faktör analizi yapılmıştır. Faktör analizi sonucu 3 alt boyut ortaya çıkmıştır. Faktör 1 Site tasarımı, faktör 2 Site Hizmeti, faktör 3 Site Avantajı olarak belirlenmiştir. İnternet-ten Elektronik Pazarlama Yapan Alışveriş Siteleriyle ilgili tüketicilerin düşüncelerini ölçeği alt boyutlarına, Güvenirlik analizi ve Kolmogorov Smirnov normal dağılım testi uygulanmıştır. Bunun sonucu olarak İnternetten Elektronik Pazarlama Yapan Alışveriş Siteleriyle ilgili tüketicilerin düşüncesi ölçeğinin alt boyutlarının normal dağılmadığı görülmüştür ve non parametric testlerden Mann-Whitney U testi uygulanmıştır. İnter-netten Elektronik Pazarlama Yapan Alışveriş Siteleriyle ilgili tüketicilerin düşüncesi ölçeğinin alt boyutları cinsiyete göre ve kökene göre incelenmiştir. Bunun sonucunda, 128 Ebru ONURLUBAŞ & Neslihan YILMAZ Cinsiyete göre; site tasarımı, site avantajı alt boyutlarına ilişkin yargılarda anlamlı farklılıklar bulunmazken site hizmeti alt boyutuna ilişkin yargılarda anlamlı farklılıklar bulunmuştur. Erkeklerin kadınlara göre site hizmetine daha fazla önem verdikleri tespit edilmiştir. Kökene göre ise; site avantajı ve site hizmeti alt boyutlarına ilişkin yargılarda anlamlı farklılıklar bulunmazken site tasarımı alt boyutuna ilişkin yargılarda anlamlı farklılıklar bulunmuştur. Abstract Consumers' demand practices have changed in the course of time due to globalization and developing technology. The developments in internet and communication and information technologies have converted consumers' traditional purchasing practices into electronic purchasing practices. Due to the fact that distance is not a problem thanks to electronic marketing, organizations are able to release their products into market in a short time and get into the world market easily. Consumers are able to purchase the product they demand from a website they prefer at an affordable price, tirelessly and instantly through internet. Within this scope, it has been observed that the advantages that electronic marketing provides to organizations and consumers spread quickly. In the survey, the aim is to determine whether internet shopping differs according to de-mographical features or not and the thoughts of the consumers regarding the websites which do electronic marketing on internet. For this purpose, a survey has been conducted on 802 people in Istanbul. According to chi-square analysis on the online shopping state of the consumers according to the demographical features, a significant relation has been determined between online shopping and age, marital status, occupation and educational status. In addition to this, a factor analysis has been carried out in order to propound the consumers' thoughts about the websites that do electronic marketing through internet. 3 sub-dimensions have emerged as the result of factor analysis. Factor 1 has been determined as Website Design, Factor 2 has been determined as Website Service and Factor 3 has been determined as Website Advantage. Reliability analysis and Kol-mogorov Smirnov normal distribution test have been applied to the sub-dimensions of the scale of consumer thoughts about shopping websites which do electronic marketing through internet. As a result of this, it has been observed that the sub-dimensions of the scale of consumer thoughts about shopping websites which do electronic marketing through internet do not distribute normally and Mann Whitney U test from non-parametric tests has been carried out. The sub-dimensions of the scale of consumer thoughts about shopping websites which do electronic marketing through internet have been examined according to gender and origin and consequently, whereas there are no significant differences in the attitudes of the sub-dimensions of website design and web-site advantage according to gender, there are significant differences in the attitudes of the sub-dimension of website service. It has been determined that males attach more importance to website service than females. When it comes to origin, whereas there are no significant differences in the attitudes of the sub-dimensions of website advantage and website service, there are significant differences in the attitudes of the sub-dimension of website design.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DO E-MARKETING THROUGH INTERNET İNTERNET ÜZERİNDEN ELEKTRONİK PAZARLAMA YAPAN SİTELERLE İLGİLİ TÜKETİCİ DÜŞÜNCELERİ","attachmentId":56309782,"attachmentType":"pdf","work_url":"https://www.academia.edu/36398752/CONSUMER_THOUGHTS_ABOUT_THE_WEBSITES_THAT_DO_E_MARKETING_THROUGH_INTERNET_%C4%B0NTERNET_%C3%9CZER%C4%B0NDEN_ELEKTRON%C4%B0K_PAZARLAMA_YAPAN_S%C4%B0TELERLE_%C4%B0LG%C4%B0L%C4%B0_T%C3%9CKET%C4%B0C%C4%B0_D%C3%9C%C5%9E%C3%9CNCELER%C4%B0","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/36398752/CONSUMER_THOUGHTS_ABOUT_THE_WEBSITES_THAT_DO_E_MARKETING_THROUGH_INTERNET_%C4%B0NTERNET_%C3%9CZER%C4%B0NDEN_ELEKTRON%C4%B0K_PAZARLAMA_YAPAN_S%C4%B0TELERLE_%C4%B0LG%C4%B0L%C4%B0_T%C3%9CKET%C4%B0C%C4%B0_D%C3%9C%C5%9E%C3%9CNCELER%C4%B0"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="86449224" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/86449224/Kepuasan_Konsumen_DI_Industri_Suvenir_Dalam_Perspektif_E_Commerce_Dan_Kualitas_Layanan">Kepuasan Konsumen DI Industri Suvenir Dalam Perspektif E-Commerce Dan Kualitas Layanan</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="92671110" href="https://pasim.academia.edu/budiprasetiyo">budi prasetiyo</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2021</p><p class="ds-related-work--abstract ds2-5-body-sm">This research was conducted on XYZ Souvenir consumers. The purpose of this research is to determine how much the contribution of the use of E-commerce and Service Quality affects customer satisfaction both partially and simultaneously on XYZ Souvenir. The research method that will be used in this research is the verification method. In this research, the unit of analysis is individuals, namely XYZ Souvenir consumers. The sample in this study was 134 respondents. Systematic random sampling is a sampling withdrawal technique used in this study. The analysis method uses path analysis, while also testing the validity and reliability of the research instrument. Based on the results of the study indicate that there is an effect both partially and simultaneously on exogenous variables (E-commerce and Service Quality) on endogenous variables (customer satisfaction). The implication of this research that XYZ Souvenir can make various improvements a good site design (such as information on g...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Kepuasan Konsumen DI Industri Suvenir Dalam Perspektif E-Commerce Dan Kualitas Layanan","attachmentId":90900393,"attachmentType":"pdf","work_url":"https://www.academia.edu/86449224/Kepuasan_Konsumen_DI_Industri_Suvenir_Dalam_Perspektif_E_Commerce_Dan_Kualitas_Layanan","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/86449224/Kepuasan_Konsumen_DI_Industri_Suvenir_Dalam_Perspektif_E_Commerce_Dan_Kualitas_Layanan"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":110649757,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":110649757,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_110649757" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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