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screen-reader-text">Search</label> <input type="search" id="rkv-search__input-6742d6d3ce772" name="s" class="rkv-search__input" placeholder="Search" /> <button type="submit" class="rkv-search__submit sr-only screen-reader-text">Search</button> </form> </div> </div> </div> </div> </div> <main id="content" role="main" class="rkv-app-layout__main"> <div class="rkv-app-layout__main__inner"> <article class="is-layout-constrained" id="post-5609" class="rkv-page__content post-5609 case-studies type-case-studies status-publish has-post-thumbnail hentry related-company-autogenai" aria-label="How Salesforce Ventures is Helping Autogen AI Sell to Enterprises"> <div class="wp-block-group alignfull has-text-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:var(--wp--preset--spacing--40)"> <div class="wp-block-cover alignfull is-style-bottom-aligned" style="min-height:800px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim" style="background-color:#68768d"></span><img fetchpriority="high" decoding="async" width="2044" height="1138" class="wp-block-cover__image-background wp-image-5629" alt="" src="https://salesforceventures-wp-prelaunch.go-vip.net/wp-content/uploads/2024/07/Autogen-1703008764565.jpg" data-object-fit="cover" srcset="https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-1703008764565.jpg 2044w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-1703008764565.jpg?resize=300,167 300w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-1703008764565.jpg?resize=768,428 768w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-1703008764565.jpg?resize=1024,570 1024w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-1703008764565.jpg?resize=1536,855 1536w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-1703008764565.jpg?resize=125,70 125w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-1703008764565.jpg?resize=1600,891 1600w" sizes="(max-width: 2044px) 100vw, 2044px" /><div class="wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained"> <div class="wp-block-group alignwide has-background is-layout-flow wp-block-group-is-layout-flow" style="background:linear-gradient(135deg,rgb(41,91,165) 0%,rgb(132,75,216) 100%);padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)"> <p class="has-text-align-center rkv-gutter-bottom-half has-heading-font-family has-medium-font-size" style="margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;letter-spacing:5px;text-transform:uppercase">Case Study</p> <h2 class="wp-block-heading alignwide has-text-align-center rkv-gutter-bottom-none has-heading-font-family" id="h-how-qualified-partnered-with-salesforce-ventures-to-find-their-market-niche" style="margin-top:0;margin-bottom:0;font-size:clamp(38.682px, 2.418rem + ((1vw - 3.2px) * 3.786), 72px);">How Salesforce Ventures is Helping AutogenAI Sell to Enterprises</h2> </div> </div></div> </div> <div class="wp-block-group alignfull is-style-wide-width rkv-gutter-bottom-none has-text-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <p class="has-text-align-left rkv-gutter-bottom-half has-dark-blue-color has-text-color has-link-color has-heading-font-family has-medium-font-size wp-elements-4b6aad2fe27a5bb9389d472d69213244" style="letter-spacing:5px;text-transform:uppercase">the opportunity</p> <h2 class="wp-block-heading has-dark-blue-color has-text-color has-link-color wp-elements-c9c081900a0bd976d0b633a052f07f92" id="h-build-a-differentiated-pipeline-generation-tool-to-compete-in-a-crowded-market" style="margin-top:var(--wp--preset--spacing--8);margin-bottom:var(--wp--preset--spacing--32);font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.285), 48px);">Build an AI-Enabled Bid Writing Tool For Enterprises</h2> <div class="wp-block-columns alignwide are-vertically-aligned-top rkv-gutter-bottom-none has-dark-blue-color has-text-color has-link-color wp-elements-f4b65415615b417254fbf22ceb7fbd39 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top rkv-gutter-bottom-none is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-50a1e22c10d30aa6b703a69d75b546b0"><a href="https://autogenai.com/us/">AutogenAI</a> founder and CEO Sean Williams remembers the exact moment he encountered large language models (LLMs) in September 2021. “I was blown away by their power,” Sean recalls. As a 15-year veteran in the bid writing industry, Sean saw an immediate application for LLMs in drafting high-quality bids, proposals, and tenders. A few months later, Sean and co-founder Raj Khaira launched Autogen AI to modernize the bid writing process—and the reception was strong. Within a year Autogen AI boasted 28 customers across Fortune 500 companies and international government agencies, helping their clients achieve a 30% uplift in win rates while cutting associated costs by up to 85%.</p> <p class="has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-ac1a50ca219a6e16e8e1d752c842dc26">The company raised initial funding in the summer of 2023. Given strong market pull, by late 2023 they were ready to raise additional funding to further accelerate growth. For this stage of the journey, the team sought to align with a partner who could help them gain a stronger foothold within large enterprises.</p> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-large"><img decoding="async" width="2000" height="1127" src="https://salesforceventures-wp-prelaunch.go-vip.net/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png?w=1024" alt="" class="wp-image-5633" srcset="https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png 2000w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png?resize=300,169 300w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png?resize=768,433 768w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png?resize=1024,577 1024w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png?resize=1536,866 1536w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png?resize=125,70 125w, https://salesforceventures.com/wp-content/uploads/2024/07/Autogen-0004-e1702568360389.png?resize=1597,900 1597w" sizes="(max-width: 2000px) 100vw, 2000px" /><figcaption class="wp-element-caption">From left to right, Autogen AI CTO Daniel Whitson, Autogen AI Chief Evangelist Tricia Blatherwick, Autogen AI CEO Sean Williams, Autogen AI Deputy CEO Raj Khaira, Salesforce Ventures Investor Sam Ackah-Yensu, Salesforce Ventures Investor Alexandra Quite, and Saleforce Ventures Managing Director Nowi Kallen.</figcaption></figure> </div> </div> </div> <div class="wp-block-group alignfull is-style-default has-background-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-pullquote rkv-position-sticky is-style-salesforce-quote has-dark-blue-2-color has-text-color has-link-color has-small-font-size wp-elements-00574a1a0a655467a1d988d81eba55ba"><blockquote><p>When enterprises see we’re backed by Salesforce Ventures it instantly changes the dynamic of the conversation</p><cite>Sean Williams, Founder and CEO, AutogenAI</cite></blockquote></figure> </div> <div class="wp-block-group alignfull is-style-wide-width has-dark-blue-color has-text-white-background-color has-text-color has-background has-link-color wp-elements-ef83d901f4a98c8bed31a4b9e644cbfa has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <p class="has-text-align-left rkv-gutter-bottom-half has-dark-blue-color has-text-color has-link-color has-heading-font-family has-medium-font-size wp-elements-372a78e0ac95805b2f0a10fc784684e4" style="letter-spacing:5px;text-transform:uppercase">the solution</p> <h2 class="wp-block-heading rkv-gutter-bottom-half" id="h-gain-a-unique-entry-point-into-the-market-with-salesforce-ventures" style="margin-top:var(--wp--preset--spacing--8);margin-bottom:var(--wp--preset--spacing--32);font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.285), 48px);">Partner With a Firm That Understands Enterprise Sales</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-289604fce602ffb748239ffdef7d0943">Salesforce Ventures commitment to AI dates back to the establishment of the Salesforce AI research lab in 2014. In 2023 the firm launched a dedicated <a href="https://www.salesforce.com/news/stories/generative-ai-investing/">Generative AI fund</a> focused on nurturing the huge potential of generative models. One area of focus for the fund is vertical applications of AI. After being introduced to the Autogen AI team by an existing investor, we saw the potential for AI to improve the bid writing experience. We were also impressed by the combination of industry and technical expertise on the team.</p> <p class="has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-558af74d93190dd2299f8d38f02b30a4">Our London team arranged an in-person meeting with Sean, and we learned that the feelings of admiration were mutual: Sean and his team viewed Salesforce Ventures as a leader in helping startups reach the enterprise, which could be valuable for AutogenAI’s go-to-market (GTM) motion.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-8ec18b01baf3b215249e09f45cf648cd">“The insight into the enterprise is really powerful,” said Sean. “Everyone is at a different stage in their journey of AI adoption and so having that connective tissue with Salesforce and Salesforce Ventures is really helpful in terms of understanding how to go to market, who’s ready to integrate AI, and who we should be talking to.”</p> <p class="has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-51bf69792abda0fc68dd6dbbcfe7fbce">There was also strong understanding and shared vision between the Salesforce Ventures and AutogenAI teams.</p> <p class="has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-a56e6fe062ea8731034d43da34fc6104">“They asked the right questions and had the right view of where the market was going,” said Sean. “They understood the impact of Gen AI and a lot of our theses around augmented intelligence and AI with a sector focus.”<br>These synergies culminated in a formal partnership: <a href="https://salesforceventures-wp-prelaunch.go-vip.net/perspectives/welcome-autogenai/">Salesforce Ventures co-led Autogen AI’s Series B fundraise in December of 2023 alongside Spark Capital</a>.</p> </div> </div> </div> <div class="wp-block-group alignfull is-style-wide-width has-text-white-color has-dark-blue-2-background-color has-text-color has-background has-link-color wp-elements-9a31c804ccca8c573364b42855863037 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <p class="has-text-align-left rkv-gutter-bottom-half has-white-color has-text-color has-link-color has-heading-font-family has-medium-font-size wp-elements-57ee648fa16f708486bda25498e6924f" style="letter-spacing:5px;text-transform:uppercase">the impact</p> <h2 class="wp-block-heading rkv-gutter-bottom-half has-white-color has-text-color has-link-color wp-elements-44f3a8cf2172fc58ca74c1c365e71ea1" id="h-expertise-access-and-customers" style="margin-top:var(--wp--preset--spacing--8);margin-bottom:var(--wp--preset--spacing--32);font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.285), 48px);"><strong>Lots of Value in a Short Amount of Time</strong></h2> <div class="wp-block-columns alignwide values-block is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex" style="margin-bottom:var(--wp--preset--spacing--32)"> <div class="wp-block-column has-white-color has-text-color has-link-color wp-elements-f9ccd2dba4c59535862d1eab47ac679d is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="has-small-font-size">Salesforce Ventures believes in delivering value at every opportunity. Even before the deal was closed, Salesforce Ventures invited the AutogenAI team to several exclusive events, including World Tour New York and several New York City founder dinners. Salesforce Ventures also facilitated an introduction between AutogenAI and the Salesforce AppExchange team, as well as a handful of enterprise customer introductions.</p> <p class="has-small-font-size">When AutogenAI was ready to announce their Series B fundraise, the Salesforce in-house PR team helped them maximize publicity by coordinating with media contacts. Since becoming a portfolio company, Salesforce Ventures has facilitated dozens of new customer introductions, including the Heads of Innovation at AT&T, Accenture, HSBC, and JP Morgan. The AutogenAI team has also been able to put themselves in front of potential new customers via participation in Salesforce Ventures Demo Days, in which founders are able to pitch their products to groups of enterprise buyers.</p> <p class="has-small-font-size">“Getting an exclusive audience with executives who are looking to scale their business through artificial intelligence has been an amazing opportunity,” Sean said.</p> <p class="has-small-font-size">Salesforce Ventures has also connected AutogenAI with dozens of experts who can assist in their enterprise sales motion, including the Salesforce Public Sector Sales Team, RFP team, the SVP of AI Transformation, and the CEO of Salesforce Australia.</p> </div> <div class="wp-block-column has-white-color has-text-color has-link-color wp-elements-520503a6eff4ca3e7995f7702b5ddb4e is-layout-flow wp-block-column-is-layout-flow"> <p class="has-small-font-size">“These introductions to internal subject matter experts have been very useful in terms of helping us understand who are the right people in these complex organizations to talk to,” Sean said. </p> <p class="has-small-font-size">Furthermore, Salesforce Ventures offers strategic counsel to the AutogenAI senior leadership team through a board observer role, monthly in-person meetings, and a dedicated Slack channel for quick ad-hoc requests and to exchange ideas and industry news. </p> <p class="has-small-font-size">Lastly, Sean says partnering with Salesforce Ventures has enhanced AutogenAI’s credibility within the enterprise software market segment. </p> <p class="has-small-font-size">“Most enterprises are conservative. They want AI innovation but are naturally quite risk averse,” Sean explains. “The Salesforce Ventures badge gives branded credibility to what we’re doing. When enterprises see we’re backed by Salesforce Ventures it instantly changes the dynamic of the conversation. It’s an additional certificate that we’re enterprise-ready.”</p> </div> </div> <div class="impact-container rkv-gutter-bottom-default"> <div class="section"> <div class="stat-grid"> <div class="stat-cell light scroll-element-change rkv-block-card rkv-block-card-01"> <h3>10</h3> <h4>Enterprise Customer Intros</h4> </div> <div class="stat-cell lightest scroll-element-change rkv-block-card rkv-block-card-02"> <h3></h3> <h4>Exclusive World Tour Speaking Opportunities </h4> </div> <div class="stat-cell light scroll-element-change rkv-block-card rkv-block-card-03"> <h3></h3> <h4>Intros to Salesforce RFP Team, Public Sector Cloud team, CEO of Salesforce Australia </h4> </div> </div> </div> </div> </div> <div class="wp-block-group alignfull is-style-wide-width has-text-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-da57b97c09475ca3a617abd1297005e1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <p class="has-text-align-left rkv-gutter-bottom-half has-white-color has-text-color has-link-color has-heading-font-family has-medium-font-size wp-elements-515bfe73c1b7ba2a33f3c06cb14c4a16" style="letter-spacing:5px;text-transform:uppercase">the future</p> <h2 class="wp-block-heading rkv-gutter-bottom-half has-white-color has-text-color has-link-color wp-elements-8420075cded1278959b426a6d0bd6727" id="h-thriving-alongside-salesforce" style="margin-top:var(--wp--preset--spacing--8);margin-bottom:var(--wp--preset--spacing--32);font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.285), 48px);">Helping Enterprises Undergo AI Transformation With Confidence</h2> <p class="has-white-color has-text-color has-link-color has-small-font-size wp-elements-87b632d1e581cf9ea43a5e9f578d91d8">In less than six months, AutogenAI has already derived immense value from their partnership with Salesforce Ventures. </p> <p class="has-white-color has-text-color has-link-color has-small-font-size wp-elements-f1f98b99db1babdaf883fff6fbe57a88">Most recently, co-founder Raj Khaira was invited to Salesforce London World Tour to participate in a fireside discussion with <a href="https://www.linkedin.com/in/frannyhsiao/?originalSubdomain=uk">Franny Hsiao</a>, distinguished AI architect at Salesforce, in front of a VIP audience of the top 500 Salesforce customers at the executive level.</p> <p class="has-white-color has-text-color has-link-color has-small-font-size wp-elements-e61fd591aaf95993a69fef156739bc00">“It’s been a nice surprise what a dynamic and fast-moving organization Salesforce Ventures is,” Sean said. “With large corporate entities you expect everything to be slow but Salesforce Ventures has been able to move quickly to support us.”</p> <p class="has-white-color has-text-color has-link-color has-small-font-size wp-elements-934d39eb584d2eefb37bebda349bbca1">Sean and his team have ambitions to build the definitive product for writing competitive business prose, bids, and tenders — and they feel confident they’ll be able to realize that ambition alongside Salesforce Ventures.</p> <p class="has-white-color has-text-color has-link-color has-small-font-size wp-elements-021b9eed1794022f303382f1264f5679">“It’s the perfect partnership,” Sean said. “We have people who have decades of experience doing this at our side. That gives me lots of confidence.”</p> </div> <div class="wp-block-group alignfull is-style-default padding-0 half-padding-top-small half-padding-bottom-small has-text-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:var(--wp--preset--spacing--48);margin-bottom:var(--wp--preset--spacing--48)"> <div class="impact-container scroll-element-change rkv-gutter-bottom-default scroll-element-change alignwide "> <div class="section"> <h2 style="font-size:var(--wp--preset--font-size--h-1);">How We Provide Value</h2> <p class="focus-areas-grid-desc">Our track record in the enterprise is unparalleled. Since 2009, we’ve invested in and partnered with more than 400 of the world’s most tenacious enterprise software companies from seed to IPO. </p> <div class="investment-grid"> <div class="cell"> <div class="cell-header"> <img decoding="async" width="52" height="48" src="https://salesforceventures.com/wp-content/uploads/2024/07/icon-person.svg?w=52&h=48&crop=1" class="attachment-thumbnail size-thumbnail" alt="" /> <h3> Entire Salesforce Ecosystem </h3> </div> <p> Access to the Salesforce ecosystem offers portfolio companies opportunities to innovate collaborate & advanced their technological solutions, and leverage our global platform for scaling operations effectively. </p> </div> <div class="cell"> <div class="cell-header"> <img loading="lazy" decoding="async" width="48" height="48" src="https://salesforceventures.com/wp-content/uploads/2024/07/icon-graph.svg?w=48&h=48&crop=1" class="attachment-thumbnail size-thumbnail" alt="" /> <h3> Operational Support & Expertise </h3> </div> <p> Operational support and expertise provides portfolio companies with the tools needed to optimize their processes, enhance efficiency, and drive growth. We offer insights and hands-on assistance to help navigate their business operations. </p> </div> <div class="cell"> <div class="cell-header"> <img loading="lazy" decoding="async" width="49" height="49" src="https://salesforceventures.com/wp-content/uploads/2024/07/icon-check-badge_45ccce.svg?w=49&h=49&crop=1" class="attachment-thumbnail size-thumbnail" alt="" /> <h3> Customer Engagements </h3> </div> <p> Connecting portfolio companies directly with F1000 leaders and decision makers within specific market segments allows portfolio companies to showcase their transformative solutions and receive actionable feedback. </p> </div> <div class="cell"> <div class="cell-header"> <img loading="lazy" decoding="async" width="42" height="48" src="https://salesforceventures.com/wp-content/uploads/2024/07/icon-buildings.svg?w=42&h=48&crop=1" class="attachment-thumbnail size-thumbnail" alt="" /> <h3> Industry Connections </h3> </div> <p> Connecting portfolio companies with key stakeholders, thought leaders, and influencers across industries. This network not only opens up new business opportunities but also provides insights into industry trends, regulatory changes, and emerging challenges, helping companies stay ahead in a competitive landscape. </p> </div> <div class="cell"> <div class="cell-header"> <img loading="lazy" decoding="async" width="49" height="42" src="https://salesforceventures.com/wp-content/uploads/2024/07/Icon_API.svg?w=49&h=42&crop=1" class="attachment-thumbnail size-thumbnail" alt="" /> <h3> AppExchange + Industry Clouds </h3> </div> <p> Companies can leverage Salesforce’s specialized platforms for building and deploying applications. 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