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0h0.911l-1.080 3.563v2.42h-0.893v-2.42c-0.080-0.438-0.259-1.063-0.545-1.893-0.196-0.554-0.393-1.116-0.58-1.67h0.946l0.634 2.348zM7.866 2.973v1.563c0 0.473-0.080 0.83-0.25 1.054-0.223 0.304-0.536 0.455-0.946 0.455-0.402 0-0.714-0.152-0.938-0.455-0.17-0.232-0.25-0.58-0.25-1.054v-1.563c0-0.473 0.080-0.821 0.25-1.045 0.223-0.304 0.536-0.455 0.938-0.455 0.411 0 0.723 0.152 0.946 0.455 0.17 0.223 0.25 0.571 0.25 1.045zM10.857 1.527v4.455h-0.813v-0.491c-0.321 0.375-0.625 0.554-0.92 0.554-0.259 0-0.446-0.107-0.527-0.33-0.045-0.134-0.071-0.348-0.071-0.67v-3.518h0.813v3.277c0 0.188 0 0.295 0.009 0.313 0.018 0.125 0.080 0.196 0.188 0.196 0.161 0 0.33-0.125 0.509-0.384v-3.402h0.813z"/> </symbol></svg> </div> <header class="header" itemscope itemtype="http://schema.org/Organization"> <div class="header__container"> <button class="header__toggle js-mobile-open-nav"> <span></span> <span></span> <span></span> <span></span> </button> <a href="https://corporate.visitvictoria.com/" class="header__logo" 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</a> <button class="header__search-toggle js-desk-search-toggle"> <svg class="icon " > <use xlink:href="#search"></use> </svg> </button> </div> <div class="search js-desk-search desk-search-inactive"> <form class="search__form" action="https://corporate.visitvictoria.com/search"> <button class="search__button"><svg class="icon search__icon" > <use xlink:href="#search"></use> </svg> </button> <input class="search__input" type="search" name="q" placeholder="Search"> </form> <div class="search__close js-desk-search-toggle"> <svg class="icon " > <use xlink:href="#close"></use> </svg> </div> </div></header> <div class="hero lazyload" data-bgset="https://assets-corporate.visitvictoria.com/images/_2880x1000_crop_center-center_75_none/148897-56.jpg 2880w, https://assets-corporate.visitvictoria.com/images/_1440x500_crop_center-center_75_none/148897-56.jpg 1440w, https://assets-corporate.visitvictoria.com/images/_750x310_crop_center-center_75_none/148897-56.jpg 750w" data-sizes="auto"> <h1 class="hero__heading"> Australian Tourism Data Warehouse (ATDW)</h1> </div> <div class="page page--no-bg"> <div class="page-builder "> <div class="page-builder__item pb-breakout wysiwyg h4 text--blue-teal container-narrow"> <p>The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.</p> </div> <div class="page-builder__item pb-text wysiwyg container text--black-light"> <p>The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of <a href="https://www.visitvictoria.com/">visitvictoria.com</a>, <a href="https://www.australia.com/en">australia.com</a> and more.</p><p>An ATDW profile enables your business or event to maximise your exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards. Don't miss out, and <a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-create-an-atdw-listing">create your profile</a> today!</p> </div> <div class="page-builder__item pb-text wysiwyg container text--black-light"> <h2>What are the benefits of an ATDW profile?</h2><p><strong>Reach a global audience for less than $1 per day - </strong>When international, interstate and local visitors plan their trips, they're looking for unforgettable experiences, exciting attractions, restaurants, cafes and places to stay. ATDW allows your business and/or event to be displayed on <a href="https://www.visitvictoria.com/">visitvictoria.com</a> (the official tourism website for Melbourne and Victoria with 10.7M annual visits), <a href="australia.com">australia.com</a> (22.5M annual visits) and many regional and local websites. </p><p><strong>Participate in Visit Victoria's data-driven marketing campaigns and programs - </strong>ATDW enables opportunities for further exposure through Visit Victoria's marketing campaigns. When we market our regions strongly with diverse and compelling products and experiences, we attract more visitors. That’s great for your business, it’s great for local economies and it’s great for the region. </p><p><strong>Generates Leads - </strong>At the end of December 2024, ATDW generated more than 81,000 leads each month for Victorian tourism operators – and that’s only the numbers measured from <a href="https://atdw.visitvictoria.com/57X8-8TE6-LUGOX-9FRQX-1/c.aspx">visitvictoria.com</a>. An ATDW profile drives customers directly to your website<strong> </strong>without commissions or booking fees.</p><p><strong>Maximises online exposure - </strong>visitvictoria.com/visitmelbourne.com ranks highly on search engines such as Google. For your business, this means that your ATDW profile on visitvictoria.com enables higher Google results, and therefore generates more exposure and leads.</p><p><strong>Manage just one profile and save time - </strong>Update your information on the easy to use <a href="https://www.atdw-online.com.au/">ATDW-Online platform</a> and have your changes published across numerous tourism websites. Your profile is reviewed and optimised by a team member at Visit Victoria, not a robot. You can also link your ATDW profile to your Google Business Profile, allowing your ATDW changes to automatically update your Google Business Profile. </p> </div> <div class="page-builder__item pb-text wysiwyg container text--black-light"> <h2><strong>ATDW Platform Update</strong></h2><p>Visit Victoria is working with the team at ATDW on the development of new platform to enhance your experience. Please be advised that there have been some unexpected challenges that will delay the new platform’s anticipated launch. We appreciate your patience during this time, and we will keep you updated on the progress. <br /><br />In the meantime, the current ATDW platform is fully operational and remains a valuable resource for your business. With the summer holiday season approaching, now is the perfect time to enhance your profile's visibility. You can achieve this by adding a seasonal deal, syncing your Google Business Profile, uploading a video, or refreshing your listing to ensure it remains engaging.</p> </div> <div class="page-builder__item pb-list wysiwyg container"> <div class="pb-list__container"> <h3 class="pb-list__heading"> ATDW Profile Fees </h3> <p>The Victorian Government waived the fee for all listings on ATDW in response to bushfires and the pandemic in May 2020. The annual profile fee returned on 1 July 2023 - <a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/atdw-profile-fees-from-1-july-2023"><strong>more fee information here</strong></a>. Events and not-for-profit businesses remain free to list.</p><p>Payment for your new profile or renewal can be made directly via the ATDW payment gateway or, depending on which region you operate in, may be part of a membership package through your Regional Tourism Board (RTB). For RTB contact details, please see <a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/atdw-listings-regional">here</a>.</p> </div> </div> <div class="page-builder__item pb-widget"> <div class="card-matrix page-builder__item container"> <div class="wysiwyg"><h2>Quick links</h2></div> <div class="grid"><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-create-an-atdw-listing" class="card " title="How to create an ATDW profile"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/143860-2.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/143860-2.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/143860-2.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/143860-2.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">How to create an ATDW profile</h3></header></div></a></div><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-create-an-atdw-event-listing" class="card " title="How to create an ATDW Event profile"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/148659-2.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/148659-2.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/148659-2.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/148659-2.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">How to create an ATDW Event profile</h3></header></div></a></div><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-renew-an-atdw-listing" class="card " title="How to renew an ATDW profile"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/Regional-Insights-Yarra-Valley-3.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/Regional-Insights-Yarra-Valley-3.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/Regional-Insights-Yarra-Valley-3.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/Regional-Insights-Yarra-Valley-3.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">How to renew an ATDW profile</h3></header></div></a></div></div></div> </div> <div class="page-builder__item pb-widget"> <div class="card-matrix page-builder__item container"> <div class="grid"><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/images-on-your-atdw-listing/how-to-resize-your-images" class="card " title="How to resize images for ATDW"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/Careers-1.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/Careers-1.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/Careers-1.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/Careers-1.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">How to resize images for ATDW</h3></header></div></a></div><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/atdw-eligibility-criteria" class="card " title="ATDW Eligibility Criteria"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/150423-56.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/150423-56.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/150423-56.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/150423-56.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">ATDW Eligibility Criteria</h3></header></div></a></div><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/atdw-frequently-asked-questions" class="card " title="ATDW Frequently Asked Questions"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/106550-3.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/106550-3.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/106550-3.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/106550-3.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">ATDW Frequently Asked Questions</h3></header></div></a></div></div></div> </div> <div class="page-builder__item pb-widget"> <div class="card-matrix page-builder__item container"> <div class="wysiwyg"><h2>Get in touch with Visit Victoria's ATDW Support Team</h2></div> <div class="grid"><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/atdw-training" class="card " title="Join a FREE ATDW Training Webinar"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/40368/Sea-Lake-Silo_Buloke-Shire.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/40368/Sea-Lake-Silo_Buloke-Shire.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/40368/Sea-Lake-Silo_Buloke-Shire.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/40368/Sea-Lake-Silo_Buloke-Shire.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">Join a FREE ATDW Training Webinar</h3></header></div></a></div><div class="grid__item lap-and-up-one-half desk-one-third"><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/book-an-atdw-enhancement-session" class="card " title="Book a FREE ATDW Enhancement Session"><figure class="card__img"><img class="lazyload" src="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/171263-3.jpg" srcset="https://assets-corporate.visitvictoria.com/images/_1534x874_crop_center-center_75_none/171263-3.jpg 1534w, https://assets-corporate.visitvictoria.com/images/_956x545_crop_center-center_75_none/171263-3.jpg 956w, https://assets-corporate.visitvictoria.com/images/_750x428_crop_center-center_75_none/171263-3.jpg 750w" sizes="(min-width: 768px) and (max-width: 1023px) 50vw, (min-width: 1024px) 33vw, 100vw" /></figure><div class="card__body"><header class="card__heading"><h3 class="h3 card__title">Book a FREE ATDW Enhancement Session</h3></header></div></a></div></div></div> </div> <div class="page-builder__item pb-text wysiwyg container text--black-light"> <h2>Where do ATDW profiles appear?</h2><p>The official tourism website for Melbourne & Victoria <a href="https://www.visitvictoria.com/">visitvictoria.com</a> / <a href="https://www.visitmelbourne.com/">visitmelbourne.com</a> (10.7M visits per annum)</p><p>The official tourism website for Australia <a href="https://www.australia.com/en">australia.com</a>* (22.5M visits per annum)</p><p>Official regional tourism websites including, but not limited to:</p><p><a href="https://www.visitballarat.com.au/">visitballarat.com.au</a></p><p><a href="https://www.visitgeelongbellarine.com.au/">visitgeelongbellarine.com.au</a></p><p><a href="https://www.visitgippsland.com.au/">visitgippsland.com.au</a></p><p><a href="https://www.visitgrampians.com.au/">visitgrampians.com.au</a> and <a href="https://visitwimmeramallee.com.au/">visitwimmeramallee.com.au</a></p><p><a href="https://www.visitgreatoceanroad.org.au/">visitgreatoceanroad.org.au</a></p><p><a href="https://www.victoriashighcountry.com.au/">victoriashighcountry.com.au</a></p><p><a href="https://www.visitmorningtonpeninsula.org/">visitmorningtonpeninsula.org</a></p><p><a href="http://visitphillipisland.com.au">visitphillipisland.com.au</a>*</p><p><a href="https://www.visitthemurray.com.au/">visitthemurray.com.au</a></p><p><a href="https://visityarravalley.com.au/">visityarravalley.com.au</a></p><p>*ATDW distribution partner websites may choose to publish only specific profiles in a category or location and this may vary due to their business model (e.g. membership-based)</p> </div> <div class="page-builder__item pb-list wysiwyg container"> <div class="pb-list__container"> <h3 class="pb-list__heading"> More resources </h3> <ul><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-create-an-atdw-listing">How to create an ATDW profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-create-an-atdw-event-listing">How to create an ATDW Event profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-renew-an-atdw-listing">How to renew an ATDW profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/how-to-update-an-atdw-listing">How to update an ATDW profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/deals">How to add a deal or special offer to your ATDW profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/images-on-your-atdw-listing">How to upload images to your profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/enhancing-your-listing-how-to-add-accommodation-types">How to add Accommodation types to your profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/google-business-profile" target="_blank" rel="noreferrer noopener">How to link your ATDW profile to your Google Business Profile</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/tips-to-optimise-your-atdw-listing">Tips to optimise your ATDW profile</a></li><li><a href="https://loom.com/share/folder/831bb9f359f94f119257139121b2f98c" target="_blank" rel="noreferrer noopener">ATDW quick guide videos</a></li><li><a href="https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw/atdw-frequently-asked-questions">ATDW Frequently asked questions</a></li><li><a href="https://www.atdw-online.com.au/assets/ATDW%20Operator%20Listing%20Guidelines.pdf" target="_blank" rel="noreferrer noopener">ATDW operator profile guidelines</a></li></ul> </div> </div> <div class="page-builder__item pb-list wysiwyg 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