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mx-4 my-3 leading-5"></div><div class="rounded-lg bg-grey-20 w-24 h-2.5 mx-4 my-3 leading-5"></div><div class="rounded-lg bg-grey-20 w-24 h-2.5 mx-4 my-3 leading-5"></div><div class="rounded-lg bg-grey-20 w-24 h-2.5 mx-4 my-3 leading-5"></div><div class="rounded-lg bg-grey-20 w-24 h-2.5 mx-4 my-3 leading-5"></div><div class="rounded-lg bg-grey-20 w-24 h-2.5 mx-4 my-3 leading-5"></div><div class="rounded-lg bg-grey-20 w-24 h-2.5 mx-4 my-3 leading-5"></div></div><div class="flex animate-pulse gap-4 border-y border-b-grey-20 py-2 pl-4 tablet:justify-center"><div class="rounded-lg bg-grey-20 w-20 h-8"></div><div class="rounded-lg bg-grey-20 w-20 h-8"></div><div class="rounded-lg bg-grey-20 w-20 h-8"></div><div class="rounded-lg bg-grey-20 w-20 h-8"></div></div></div><div class="flex flex-col gap-5 p-4 desktop:flex-row desktop:p-0"><div class="hidden h-max max-h-max min-h-0 w-[320px] rounded-2xl p-5 pt-8 desktop:flex desktop:basis-auto desktop:flex-col desktop:gap-4"><div class="rounded-2xl 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p-4 shadow-lg flex flex-col gap-4"><div class="rounded-lg bg-grey-20 w-20 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div></div><div class="rounded-2xl p-4 shadow-lg flex flex-col gap-4"><div class="rounded-lg bg-grey-20 w-20 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div></div><div class="rounded-2xl p-4 shadow-lg flex flex-col gap-4"><div class="rounded-lg bg-grey-20 w-20 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div></div></div><div class="flex-1"><div class="flex h-4 items-center justify-between tablet:h-[26px] desktop:h-9"><div class="flex flex-1 items-center justify-between gap-4 tablet:justify-center desktop:justify-start"><div class="rounded-lg bg-grey-20 w-48 h-8"></div><div class="rounded-lg bg-grey-20 w-24 h-8 h-2.5"></div></div><div class="rounded-lg bg-grey-20 w-20 h-8 hidden desktop:block"></div></div><div class="rounded-lg bg-grey-20 w-full h-14 mt-6"></div><div class="mt-6 grid grid-cols-2 gap-2 tablet:grid-cols-4 tablet:gap-8 desktop:grid-cols-3 desktop:gap-6"><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div><div class="product-item-recommendation flex flex-col gap-4"><img alt="skeleton product image" class="w-full animate-pulse rounded-lg" style="aspect-ratio:0.7441860465116279" src="https://static-hk.zacdn.com/next-assets/static-assets/images/product_skeleton.webp"/><div class="flex flex-col gap-2 p-1"><div class="rounded-lg bg-grey-20 w-3/5 h-2.5"></div><div class="rounded-lg bg-grey-20 w-full h-2.5"></div><div class="rounded-lg bg-grey-20 w-2/5 h-2.5"></div></div></div></div></div></div></div><div class="my-4 px-4 desktop:ml-[320px] desktop:px-0 desktop:pl-5"></div><div class="mt-10 flex flex-col gap-5 px-5 text-xs desktop:flex-row"><div class="flex flex-1 flex-col empty:hidden"><div class="catalog-info"><link rel="stylesheet" id="catalog-info" href="https://static-hk.zacdn.com/next-assets/static-assets/legacy/css/catalog-info.css"/><div class="mtl box fct-text fsm mbm"><h2>NEXT: From British Tailoring to Global Fashion Innovation</h2> <p>Since the opening of its first seventy stores in 1982, NEXT has become a globally recognized fashion brand synonymous with style, quality, and innovation. Originally established as a tailoring business in 1864 by Joseph Hepworth, NEXT underwent a transformation under the visionary leadership of English fashion designer and retailer, George Davies. Davies, as Chief Executive, introduced a groundbreaking concept to the fashion industry, revolutionizing the retail experience with his sophisticated approach and the introduction of color-coordinated outfits presented in-store as "stories." This innovative strategy shattered the traditional department store layout, bringing a new level of sophistication to the retail experience. With its roots firmly planted in the United Kingdom, NEXT has grown from its humble beginnings to become a leading force in the fashion industry, catering to the discerning tastes of men, women, and children worldwide. Today, NEXT continues to honor its founders' legacy and the ever-evolving trends of the fashion world, captivating fashion enthusiasts with its diverse range of apparel and accessories. ZALORA offers you a collection of NEXT fashion products, so you can always find your favourites easily!</p> <h2>High-street fashion at its finest</h2> <p>NEXT epitomizes the essence of accessible yet stylish apparel, solidifying its status as the epitome of British multinational high street retailing. Since its inception, NEXT has woven itself into the fabric of the high street, becoming a staple destination for fashion enthusiasts worldwide. Rooted in the vibrant energy of urban landscapes, NEXT has a reputation for blending contemporary trends with a touch of sophistication, often incorporating subtle details and refined silhouettes into its designs. Unlike some high-street brands that may lean heavily towards fast fashion and fleeting trends, NEXT tends to prioritize classic elegance and versatility in its collections. Embracing the ethos of inclusivity and accessibility, NEXT continues to resonate with a diverse clientele, offering a comprehensive range of apparel and accessories tailored to every style preference and occasion. From timeless classics to cutting-edge trends, NEXT caters to the evolving tastes of its global audience, ensuring that fashion-forward individuals can effortlessly express their unique sense of style. Get ready for your next chapter of fashion at Next Direct Hong Kong latest collection of women's and men's clothing, baby clothes and shoes. Explore new collection this season to add stylish tops, shirts, dresses, suits, lingeries, shoes & more to your wardrobe, all available in the Next HK online store on ZALORA.</p> <h2>Why is NEXT so popular?</h2> <p>NEXT, the style sensation that's got everyone talking! NEXT is the go-to destination for the fashion-forward and budget-savvy, and its popularity can be attributed to several factors:</p> <br> <p><strong>Design Aesthetics</strong></p> <p>NEXT strikes a balance between staying on-trend and offering timeless pieces that appeal to a broad audience. Its designs are often contemporary and stylish, yet they also possess a classic elegance that transcends fleeting fashion fads. This versatility allows NEXT to cater to a wide range of tastes and preferences.</p> <br> <p><strong>Accessibility and Affordability:</strong></p> <p> NEXT brings high-quality fashion within reach for every shopper, making it a go-to destination for budget-conscious shoppers who don't want to compromise on style. Its wide range of products, spanning across various price ranges, ensures that there's something for everyone. With price points that cater to every budget, NEXT makes it easy to indulge in a little luxury without breaking the bank. Because looking fabulous shouldn't come with a hefty price tag.</p> <br> <p><strong>Inclusive Sizing and Diversity:</strong></p> <p>NEXT has been proactive in expanding its size range to be more inclusive, offering extended sizes for both petite and plus-size customers. This commitment to diversity and inclusivity in sizing goes beyond the standard offerings of many high-street brands, catering to a diverse range of body types and shapes. By embracing diversity and inclusivity in its offerings, NEXT ensures that all customers feel represented and valued, further cementing its popularity among a broad demographic.</p> <br> <p><strong>Home and Lifestyle Collections:</strong></p> <p>In addition to its fashion lines, NEXT stands out by offering a comprehensive range of homeware and lifestyle products. This diversification allows customers to curate their entire lifestyle with NEXT, from wardrobe essentials to home furnishings and decor, providing a cohesive shopping experience that extends beyond clothing.</p> <br> <p><strong>Innovative Technology and Sustainability:</strong></p> <p>NEXT has been actively investing in innovative technologies and sustainable practices across its operations. From utilizing advanced digital tools for online shopping experiences to implementing eco-friendly materials and manufacturing processes, NEXT demonstrates a commitment to both technological advancement and environmental responsibility, setting it apart as a forward-thinking fashion brand.</p> <h2>How to style NEXT products?</h2> <p>Styling NEXT products is all about embracing versatility and expressing your unique personality through fashion. Here are some tips to help you make the most of your NEXT wardrobe:</p> <br> <p><strong>Mix and Match.</strong></p> <p>Don't be afraid to mix different pieces from NEXT to create stylish and unexpected combinations. Pair a classic NEXT blazer with distressed jeans for a smart-casual look, or layer a NEXT printed blouse under a solid-colored sweater for a pop of color.</p> <br> <p><strong>Accessorize.</strong></p> <p>Elevate your ensemble with NEXT's stunning accessories. From bold statement jewelry to chic scarves and belts, these finishing touches add personality and charm to any outfit.</p> <br> <p><strong>Play with Proportions.</strong></p> <p>Experiment with different silhouettes and proportions to create interesting and balanced outfits. Try pairing a fitted NEXT top with wide-leg trousers for a modern twist on proportions, or layer a cropped jacket over a flowing NEXT maxi dress for a dynamic ensemble.</p> <br> <p><strong>Dress for the Occasion.</strong></p> <p>Whatever the event, NEXT has you covered. Consider the occasion and dress accordingly. Whether you're heading to the office, a casual brunch with friends, or a special event, NEXT offers a wide range of styles to suit any occasion. Opt for tailored separates for a polished office look, or slip into a sleek NEXT dress for a night out on the town.</p> <h2>Shop NEXT Online On ZALORA Hong Kong</h2> <p>Unlock Your Style Potential with NEXT - now available on ZALORA Hong Kong. ZALORA is your go-to shopping destination for an extensive range of products from leading local and international brands, offered at unbeatable prices! Experience effortless online shopping with just a click away. Our 30-day free returns policy ensures finding the perfect fit is stress-free. Plus, enjoy additional benefits such as special perks and discounts, free shipping and the convenience of cash on delivery. We offer many safe and convenient checkout methods like credit card, PayPal, and various buy now pay later options to ensure an enjoyable online shopping experience and maximum satisfaction. Shop now to get the latest deals!</p> <h2>The Hottest Fashion Brands On Hong Kong Online</h2> <p><strong>Explore: </strong><u><a href="https://www.zalora.com.hk/c/polo-ralph-lauren/b-4265">Ralph Lauren</a></u> | <u><a href="https://www.zalora.com.hk/c/the-north-face/b-1536">North Face</a></u> | <u><a href="https://www.zalora.com.hk/c/levi-s/b-1468">Levi's HK</a></u> | <u><a href="https://www.zalora.com.hk/c/cotton-on/b-3219">Cotton On Hong Kong</a></u> | <u><a href="https://www.zalora.com.hk/c/calvin-klein/b-221">Calvin Klein Hong Kong</a></u> | <u><a href="https://www.zalora.com.hk/c/gap/b-3894">GAP HK</a></u> | <u><a href="https://www.zalora.com.hk/c/hollister/b-3522">Hollister Hong Kong</a></u> | <u><a href="https://www.zalora.com.hk/c/topshop/b-2268">Topshop Online</a></u> | <u><a href="https://www.zalora.com.hk/c/abercrombie-fitch/b-3521">A and F</a></u> | <u><a href="https://www.zalora.com.hk/c/women/mango/b-1565">Mango HK</a></u> | <u><a href="https://www.zalora.com.hk/c/women/pinko/b-3725">Pinko</a></u> | <u><a href="https://www.zalora.com.hk/c/women/ck-calvin-klein/b-7983">ck</a></u> | <u><a href="https://www.zalora.com.hk/c/women/marks-spencer/b-7646">Mark and Spencer</a></u> | <u><a href="https://www.zalora.com.hk/c/women/lowrys-farm/b-7608">Lowrys Farm</a></u> | <u><a href="https://www.zalora.com.hk/c/women/clothing/only/c-3/b-916">Only</a></u> | <u><a href="https://www.zalora.com.hk/c/women/clothing/never-fully-dressed/c-3/b-10618">Never Fully Dressed</a></u> | <u><a href="https://www.zalora.com.hk/c/women/kenzo/b-3658">Kenzo HK</a></u> | <u><a href="https://www.zalora.com.hk/c/women/initial-fashion/b-11279">Initial Fashion</a></u> | <u><a href="https://www.zalora.com.hk/c/women/clothing/swimsuits/gourami/c-3/scat-880/b-3368">Gourami HK</a></u> | <u><a href="https://www.zalora.com.hk/c/women/yuyu-active/b-9246">Yuyu</a></u> | <u><a href="https://www.zalora.com.hk/c/women/clothing/red-valentino/c-3/b-4416">Red Valentino</a></u></p> </div></div><div class="catalog-info text-grey-80"><h2>Shop by Brands</h2><ul class="mt-1 block"><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline"><a href="https://www.zalora.com.hk/c/diesel/b-95">Diesel</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/lacoste/b-117">Lacoste</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/only/b-916">ONLY</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/mango/b-1565">Mango</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/esprit/b-1806">ESPRIT</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/dickies/b-2247">Dickies</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/topshop/b-2268">TOPSHOP</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/topman/b-2269">Topman</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/cotton-on-body/b-2408">Cotton On Body</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/fidelio/b-2515">FIDELIO</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/champion/b-2901">Champion</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/elle/b-2963">ELLE</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/its-me/b-3415">Its Me</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/pinko/b-3725">Pinko</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/lc-waikiki/b-3965">LC WAIKIKI</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/sport-b/b-4105">Sport b.</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/chevignon/b-5748">Chevignon</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/canada-goose/b-6345">Canada Goose</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/american-eagle/b-6383">American Eagle</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/urban-revivo/b-7120">Urban Revivo</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/cos/b-7219">COS</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/lowrys-farm/b-7608">LOWRYS FARM</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/monki/b-11038">Monki</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/artist/b-11080">Artist</a></li><li class="my-1 inline-block whitespace-nowrap px-3 first:-ml-3 hover:underline border-l border-solid border-slate-900"><a href="https://www.zalora.com.hk/c/initial-fashion/b-11279">INITIAL FASHION</a></li><li class="my-1 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Originally established as a tailoring business in 1864 by Joseph Hepworth, NEXT underwent a transformation under the visionary leadership of English fashion designer and retailer, George Davies. Davies, as Chief Executive, introduced a groundbreaking concept to the fashion industry, revolutionizing the retail experience with his sophisticated approach and the introduction of color-coordinated outfits presented in-store as \"stories.\" This innovative strategy shattered the traditional department store layout, bringing a new level of sophistication to the retail experience. With its roots firmly planted in the United Kingdom, NEXT has grown from its humble beginnings to become a leading force in the fashion industry, catering to the discerning tastes of men, women, and children worldwide. Today, NEXT continues to honor its founders' legacy and the ever-evolving trends of the fashion world, captivating fashion enthusiasts with its diverse range of apparel and accessories. 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Embracing the ethos of inclusivity and accessibility, NEXT continues to resonate with a diverse clientele, offering a comprehensive range of apparel and accessories tailored to every style preference and occasion. From timeless classics to cutting-edge trends, NEXT caters to the evolving tastes of its global audience, ensuring that fashion-forward individuals can effortlessly express their unique sense of style. Get ready for your next chapter of fashion at Next Direct Hong Kong latest collection of women's and men's clothing, baby clothes and shoes. Explore new collection this season to add stylish tops, shirts, dresses, suits, lingeries, shoes \u0026 more to your wardrobe, all available in the Next HK online store on ZALORA.\u003c/p\u003e\n\n\u003ch2\u003eWhy is NEXT so popular?\u003c/h2\u003e\n\u003cp\u003eNEXT, the style sensation that's got everyone talking! 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From utilizing advanced digital tools for online shopping experiences to implementing eco-friendly materials and manufacturing processes, NEXT demonstrates a commitment to both technological advancement and environmental responsibility, setting it apart as a forward-thinking fashion brand.\u003c/p\u003e\n\n\u003ch2\u003eHow to style NEXT products?\u003c/h2\u003e\n\u003cp\u003eStyling NEXT products is all about embracing versatility and expressing your unique personality through fashion. Here are some tips to help you make the most of your NEXT wardrobe:\u003c/p\u003e \n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eMix and Match.\u003c/strong\u003e\u003c/p\u003e \n\u003cp\u003eDon't be afraid to mix different pieces from NEXT to create stylish and unexpected combinations. Pair a classic NEXT blazer with distressed jeans for a smart-casual look, or layer a NEXT printed blouse under a solid-colored sweater for a pop of color.\u003c/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eAccessorize.\u003c/strong\u003e\u003c/p\u003e \n\u003cp\u003eElevate your ensemble with NEXT's stunning accessories. From bold statement jewelry to chic scarves and belts, these finishing touches add personality and charm to any outfit.\u003c/p\u003e \n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePlay with Proportions.\u003c/strong\u003e\u003c/p\u003e \n\u003cp\u003eExperiment with different silhouettes and proportions to create interesting and balanced outfits. 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href=\"https://www.zalora.com.hk/c/hollister/b-3522\"\u003eHollister Hong Kong\u003c/a\u003e\u003c/u\u003e | \u003cu\u003e\u003ca href=\"https://www.zalora.com.hk/c/topshop/b-2268\"\u003eTopshop Online\u003c/a\u003e\u003c/u\u003e | \u003cu\u003e\u003ca href=\"https://www.zalora.com.hk/c/abercrombie-fitch/b-3521\"\u003eA and F\u003c/a\u003e\u003c/u\u003e | \u003cu\u003e\u003ca href=\"https://www.zalora.com.hk/c/women/mango/b-1565\"\u003eMango HK\u003c/a\u003e\u003c/u\u003e | \u003cu\u003e\u003ca href=\"https://www.zalora.com.hk/c/women/pinko/b-3725\"\u003ePinko\u003c/a\u003e\u003c/u\u003e | \u003cu\u003e\u003ca href=\"https://www.zalora.com.hk/c/women/ck-calvin-klein/b-7983\"\u003eck\u003c/a\u003e\u003c/u\u003e | \u003cu\u003e\u003ca href=\"https://www.zalora.com.hk/c/women/marks-spencer/b-7646\"\u003eMark and Spencer\u003c/a\u003e\u003c/u\u003e | \u003cu\u003e\u003ca href=\"https://www.zalora.com.hk/c/women/lowrys-farm/b-7608\"\u003eLowrys Farm\u003c/a\u003e\u003c/u\u003e | 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