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Key CRO Metrics for Impactful Improvements: Insights from Taciana Serafim | CRO Perspectives | VWO Blog Series
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{display: none;}.slick-slide.dragging img {pointer-events: none;}.slick-initialized .slick-slide {display: block;}.slick-loading .slick-slide {visibility: hidden;}.slick-vertical .slick-slide {display: block;height: auto;border: 1px solid transparent;}.slick-arrow.slick-hidden {display: none;} </style> </head> <body class="post-template-default single single-post postid-85808 single-format-standard wp-embed-responsive loaded Mx(a) My(0) Bgc($color-white) C($color-black-light-3) Ff($new-font-family) Fz($base-font-size) Lh(1.5) Lts(0.6px) Wow(bw) has-body"> <script> (function() { const bodyTag = document.querySelector('body'); // eslint-disable-line no-restricted-syntax //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true) { bodyTag.classList.add("vwo_logged_in"); } else { bodyTag.classList.remove("vwo_logged_in"); } })(); </script> <div class="js-blog-header-top-nav js-main-nav-bar Pos(a) Z(8) Start(0) W(100%) C($color-black-light-3) T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trsdu(0.3s)::a"> <div class=""> <div class="container D(f) Ai(c) Py(15px) Py(8px)--md Jc(sb)"> <a class="Mend(30px)--xs Mend(60px)--lg Mend(15px) Td(n)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "H(a) header-top-theme-dark_D(n) W(90px)--md W(80px)" /> </a> <div class="Flxg(1)--md D(f) Ai(c) Jc(sb)"> <div class="js-blog-header-bottom-nav js-bottom-nav D(f) Ai(c)"> <ul class="js-main-navigation Start(0) Or(4) Or(2)--md open_D(b) D(f)--md D(b) Fld(c) Fld(r)--md Ai(c) M(0) P(0) Fxg(1) List(n) Bgc($color-white) Bgc(t)--md Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Pos(f) Pos(r)--md T(0)--md H(a)--md H(100vh) T(70px)"> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/blog" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)"> All Articles </a> </li> <li class="dropdown-trigger Pos(r)--md Pos(s) Mend(35px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <button type="button" class="js-header-dropdown open:h_C($color-purple) C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Px(0)--md M(0) Py(10px)--md Fw(700) Td(n) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t)--md Bgc($color-white) Bd(n) W(100%) Cur(p) M(0) Lh(inh) Px(20px) Py(16px) Fz($font-size-16)"> <span class="Mend(4px)">Categories</span> <svg width= "8" height= "5" class= "D(n) Fxs(0) D(i)--md" ><use xlink:href="#icon-chevron-down"></use></svg> <svg width= "9" height= "9" class= "C($color-blue) D(n)--md D(i) Fxs(0)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> <div class="js-dropdwon-menu Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Start(0) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Pos(s)--md Pos(a) Z(9) T(0) H(100%)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Pos(a) T(0) Z(1) Bgc($color-white) W(100%) C(#8d97a5) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb) Lh(inh)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Categories </button> <div class="menu-use-case-menu-container"><ul id="menu-use-case-menu" class=" blog-categories-dropdown dropdown-trigger:h_D(f)--md open-dropdown+D(f)--md Flw(w) Jc(sb) Miw(500px)--md Fz(16px)M(0) Py(10px)--md List(n) dropdown-trigger:h_D(b)--md Miw(230px)--md Bdrs(4px)--md Bdrs(0) open-dropdown+D(b)--md Pos(a) T(51px) T(40px)--md Z(2) D(n)--md Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) W(100%) H($category-blog-dropdown) Ov(a) H(a)--md Px(30px) Px(10px)--md"><li id="menu-item-83673" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://vwo.com/blog/ab-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">A/B (or Split) Testing</a></li> <li id="menu-item-81961" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/affiliate-marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Affiliate Marketing</a></li> <li id="menu-item-81962" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/calculator-de/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Calculator</a></li> <li id="menu-item-46042" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/cart-abandonment/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Cart Abandonment</a></li> <li id="menu-item-81963" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/click-through-rate/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Click Through Rate</a></li> <li id="menu-item-81964" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/compliance-regulation/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Compliance & Regulation</a></li> <li id="menu-item-46036" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/conversion-rate-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Conversion Rate Optimization</a></li> <li id="menu-item-81965" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-data-platform/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Data Platform</a></li> <li id="menu-item-46037" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-engagement/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Engagement</a></li> <li id="menu-item-58619" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-experience/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Experience</a></li> <li id="menu-item-81966" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/data-security-privacy/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Data Security & Privacy</a></li> <li id="menu-item-46040" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/grow-traffic-and-subscribers/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Grow Traffic and Subscribers</a></li> <li id="menu-item-46039" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/landing-page-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Landing Page Optimization</a></li> <li id="menu-item-81967" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Marketing</a></li> <li id="menu-item-85972" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-insights/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Insights</a></li> <li id="menu-item-85973" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Testing</a></li> <li id="menu-item-81968" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/multi-variate-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Multivariate Testing</a></li> <li id="menu-item-81969" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/partner-ecosystem/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Partner Ecosystem</a></li> <li id="menu-item-85974" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/personalization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Personalization</a></li> <li id="menu-item-81970" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/segmentation-targeting/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Segmentation & Targeting</a></li> <li id="menu-item-85975" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/server-side-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Server-Side Testing</a></li> <li id="menu-item-46038" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/usability-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Usability Testing</a></li> <li id="menu-item-46041" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/visitor-behaviour-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Visitor Behavior Analytics</a></li> <li id="menu-item-85976" 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D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/expert-interviews/cro-metrics-for-meaningful-improvements#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/de/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/es/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" 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W(245px) Pos(st) T(100px) Bgc($color-white) D(n) D(f)--md Fld(c) Jc(sb) Trsp($Op) Trsdu(0.5s)"> <div id="js-sidebar-wrap" class="D(n) D(b)--md Pend(8px) Fxg(1) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu"> </ul> </div> <div> <div class="js-blog-follow-us Bgc($color-grey-light) P(15px) Bdrs(10px) V(h) Op(0)"> <h6 class="Fz($font-size-12) Fw(500) Mt(0) Mb(10px) Lh($line-height-big-headings)"> Follow us and stay on top of everything CRO</h6> <script async src="https://platform.linkedin.com/in.js" type="text/javascript"> </script><script type="IN/FollowCompany" data-id="10688209" data-counter="right"></script> </div> </div> </div> <!-- END: sticky sidebar --> <!-- Main content --> <div class="js-guide-container Maw(800px)--md M(a) Maw(100%)"> <article class="Px(50px)--md"> <div class="editor-content Pos(r)"> <p>This interview is part of our ‘CRO Perspectives: Conversations with Industry Experts’ VWO Blog series. This series aims to showcase leaders who are not only adapting to the evolving CRO landscape but also setting examples for others to follow. </p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="2400" height="1400" src="https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg" alt="Feature Image CRO Perspectives" class="wp-image-85832" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg 2400w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Feature-image-CRO-Perspectives-1.jpg?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></figure></div> <p><strong>Leader: </strong>Taciana Serafim Noqueli de Oliveira</p> <p><strong>Role:</strong> Product Management Analyst at Serasa Experian</p> <p><strong>Location: </strong>Brazil </p> <p><strong>Speaks about:</strong> Conversion optimization • eCommerce • User experience (UX) • Product management • Business Strategy</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Why should you read this interview? " id="why-should-you-read-this-interview" data-menu-id="why-should-you-read-this-interview" style="text-align:left"><strong>Why should you read this interview? </strong></h2> <p>Taciania is a seasoned professional boasting extensive experience in sales, marketing, and growth. She thrives on challenges, injecting fresh ideas into business strategies with her strategic acumen and collaborative approach. Her journey includes exposure to diverse business models, and fostering continuous learning. Notably, she founded CRO Brazil, a thriving community with 500+ professionals focused on experimentation. As a partner at Kamelus Academy, an ed-tech specializing in CRO, Taciana, along with her partners, contributes significantly to Brazil’s experimentation landscape. In this interview, we delve into Taciana’s commitment to professional development, community building, and innovation, shaping Brazil’s experimentation landscape.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Professional journey and passion in CRO " id="professional-journey-and-passion-in-cro" data-menu-id="professional-journey-and-passion-in-cro" style="text-align:left"><strong><em>Professional journey and passion in CRO </em></strong></h2> <p><strong>Taciana:</strong> About 15 years ago, I began my career in the digital world, initially working in a commercial area involving a lot of interaction with digital marketing. This initial experience sparked my interest in exploring the scientific method applied to marketing more deeply. Motivated by this interest, I decided to make a career change.</p> <p>To dive into this new path, I joined an agency in Brazil. This environment provided a valuable experience, allowing me to work with methodologies and techniques that were fundamental for my professional development. However, I felt that something was still missing.</p> <p>Driven by this feeling, I founded a community, CRO Brazil, which currently gathers more than 500 professionals specialized in experimentation. My mission became to help these professionals to improve themselves. In addition to the community, I am a partner at Kamelus Academy, an edtech focused on CRO, which I founded with my partners Gabriele Lavreca and Pedro Andrade. We have knowledge about experimentation in Brazil.</p> <p>At Kamelus Academy, our work goes beyond teaching. We strive to connect professionals and celebrate innovation in experimentation fields. Through the community I created and the school, I can contribute to preparing experimentation professionals in Brazil, equipping them with knowledge and skills to face market challenges.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="593" src="https://static.wingify.com/gcp/uploads/sites/3/2024/03/1-2-1024x593.jpg" alt="Illustration on CRO journey" class="wp-image-85812" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/03/1-2-1024x593.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/1-2-1024x593.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/1-2-1024x593.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/1-2-1024x593.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Memorable A/B tests and their impacts" id="memorable-a-b-tests-and-their-impacts" data-menu-id="memorable-a-b-tests-and-their-impacts" style="text-align:left"><strong><em>Memorable A/B tests and their impacts</em></strong></h2> <p><strong>Taciana:</strong> Once I conducted a test following our in-depth behavioral studies to enhance the number of subscriptions for a particular service. I chose to explore various formats for presenting subscription options to users. Horizontal options, which I believed could simplify users’ quick comparison of plans, and the vertical slider format, which I thought could be effective in providing more detailed insights into each plan.</p> <p>We ran the test for 4 weeks, and it became evident that the horizontally formatted plan stood out as the grand winner. When compared to the vertical slider format, the horizontal table layout resulted in approximately a 15% growth in subscriptions.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="593" src="https://static.wingify.com/gcp/uploads/sites/3/2024/03/2-4-1024x593.jpg" alt="Illustration on testing and their impact" class="wp-image-85815" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/03/2-4-1024x593.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/2-4-1024x593.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/2-4-1024x593.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/2-4-1024x593.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Definition of CRO success and metrics to measure " id="definition-of-cro-success-and-metrics-to-measure" data-menu-id="definition-of-cro-success-and-metrics-to-measure" style="text-align:left"><strong><em>Definition of CRO success and metrics to measure </em></strong></h2> <p><strong>Taciana:</strong> In measuring the success of our Conversion Rate Optimization efforts, I place significant emphasis on a set of metrics that not only quantify the direct outcomes of our tests but also reflect how the culture of experimentation is taking root within our organization.</p> <p>These metrics go beyond traditional conversion rates to include:</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Winner/loser/inconclusive test ratio: " id="1-winner-loser-inconclusive-test-ratio" data-menu-id="1-winner-loser-inconclusive-test-ratio" style="text-align:left">1. Winner/loser/inconclusive test ratio: </h3> <p>This metric provides insight into the effectiveness of our testing hypotheses and the overall direction of our experimentation efforts. It helps us understand the proportion of tests that result in positive, negative, or neutral impacts on our objectives.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Rate of tests yielding new learnings: " id="2-rate-of-tests-yielding-new-learnings" data-menu-id="2-rate-of-tests-yielding-new-learnings" style="text-align:left">2. Rate of tests yielding new learnings: </h3> <p>One of the core values of CRO is the continuous learning and improvement it fosters. This metric tracks the percentage of tests that contribute new insights into user behavior, preferences, or website usability issues. It’s a testament to the value of even those tests that don’t directly improve conversion rates but enhance our understanding of the customer journey.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>I place significant emphasis on a set of metrics that not only quantify the direct outcomes of our tests but also reflect how the culture of experimentation is taking root within our organization.</p> </blockquote> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Rate of tests generating shared learnings across departments (recommendations): " id="3-rate-of-tests-generating-shared-learnings-across-departments-recommendations" data-menu-id="3-rate-of-tests-generating-shared-learnings-across-departments-recommendations" style="text-align:left">3. Rate of tests generating shared learnings across departments (recommendations): </h3> <p>This metric is crucial for fostering a culture of experimentation across the entire organization. It measures the extent to which the insights gained from CRO activities are shared beyond the immediate team, influencing strategies and tactics in other departments. It underscores the collaborative nature of optimization and its role in driving company-wide improvements.</p> <p>In addition to these CRO-specific metrics, we closely monitor business-related metrics tailored to our company’s goals, with a particular focus on the Return on Investment (ROI) of our initiatives. These business metrics vary depending on the specific objectives we’re aiming to achieve but are essential for ensuring that our CRO efforts contribute to the overall success and growth of the business.</p> <p>By balancing these two sets of metrics—those focused on the proliferation of a testing culture and learnings, and those tied to direct business outcomes—we can more holistically evaluate the impact of our CRO program. This approach allows us to refine our strategies continually, foster a culture of data-driven decision-making, and ultimately, drive meaningful improvements across the organization.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Common A/B testing mistakes to avoid" id="common-a-b-testing-mistakes-to-avoid" data-menu-id="common-a-b-testing-mistakes-to-avoid" style="text-align:left"><strong><em>Common A/B testing mistakes to avoid</em></strong></h2> <p><strong>Taciana:</strong> A/B testing is crucial for conversion rate optimization, but incorrect use can lead to misleading interpretations. A common mistake is not setting clear objectives, which makes analyzing the results difficult. Testing multiple variables at once without proper design can prevent identifying the variable responsible for the results. Choosing an inadequate sample size, either too small to be significant or too large, wasting unnecessary resources, is also a frequent error. Moreover, overlooking seasonal variations can skew A/B test results, as can focusing on vanity metrics, which sound good but don’t impact business objectives. Another misconception is not repeating tests, which can lead to implementing changes based on unreliable data.</p> <p>To avoid these mistakes, it’s crucial to establish a clear hypothesis and specific objectives before beginning. Simple tests, which change one variable at a time, help identify what truly impacts user behavior. It’s important to calculate the sample size in advance to ensure the statistical validity of the test. Planning tests considering seasonality and specific events prevent distortions. Prioritizing metrics that directly impact business objectives and repeating tests when necessary are recommended practices to ensure decisions are based on reliable data and effectively boost business performance.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>A common mistake is not setting clear objectives, which makes analyzing the results difficult.</p> </blockquote> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Building an experimentation culture for Brazil businesses" id="building-an-experimentation-culture-for-brazil-businesses" data-menu-id="building-an-experimentation-culture-for-brazil-businesses" style="text-align:left"><strong><em>Building an experimentation culture for Brazil businesses</em></strong></h2> <p><strong>Taciana: </strong>In a landscape as dynamic and diverse as Brazil’s, embedding an ethos of continuous improvement and strategic experimentation can significantly propel business objectives forward in a meaningful and consistent manner.</p> <p>Embracing a culture of optimization allows us to learn from past mistakes, ensuring they are not repeated in the future. This approach not only saves invaluable time but also streamlines the development of innovative strategies. It’s about creating a cycle of learning and growth that continually refines our methods and outcomes, making every iteration more informed and effective than the last.</p> <p>By committing to such a culture, organizations can navigate the complexities of the Brazilian market with agility and insight, turning challenges into opportunities for advancement. It’s a journey that requires persistence, flexibility, and a willingness to experiment, but the rewards — enhanced efficiency, increased inclusivity, and stronger, more sustainable growth — are well worth the effort.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="593" src="https://static.wingify.com/gcp/uploads/sites/3/2024/03/3-5-1024x593.jpg" alt="Illustration on building an experimentation culture for buisiness" class="wp-image-85818" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/03/3-5-1024x593.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/3-5-1024x593.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/3-5-1024x593.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/3-5-1024x593.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="The future of A/B testing and CRO" id="the-future-of-a-b-testing-and-cro" data-menu-id="the-future-of-a-b-testing-and-cro" style="text-align:left"><strong><em>The future of A/B testing and CRO</em></strong></h2> <p><strong>Taciana:</strong> I believe that with the rise of artificial intelligence and machine learning, A/B testing will become more autonomous, capable of identifying complex consumer behavior patterns in real-time and dynamically adjusting the test variables to maximize effectiveness. Personalization will reach new heights, allowing for unique experiences that adapt to the individual preferences of each user, almost in real-time.</p> <p>The integration of technologies such as augmented and virtual reality into A/B testing will open doors to assess how consumers interact with products and services in immersive digital environments, offering deep insights into the user experience that was previously inaccessible.</p> <p>Furthermore, as consumers become more aware of their data privacy, A/B testing will evolve to be more transparent and ethical, ensuring that data collection and analysis are conducted with respect for user privacy and consent.</p> <p>In summary, the future of A/B testing is bright, marked by an era of hyper-personalization, enhanced autonomy through AI, digital immersion, and a renewed commitment to ethics and privacy. We will be navigating a world where experimenting is not just about optimizing conversion rates, but about creating experiences that deeply resonate with each individual, transforming the way we interact with the digital world.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>The integration of technologies such as augmented and virtual reality into A/B testing will open doors to assess how consumers interact with products and services in immersive digital environments.</p> </blockquote> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Advice for CRO professionals and businesses" id="advice-for-cro-professionals-and-businesses" data-menu-id="advice-for-cro-professionals-and-businesses" style="text-align:left"><strong><em>Advice for CRO professionals and businesses</em></strong></h2> <p><strong>Taciana:</strong> For businesses that are starting in the world of Conversion Rate Optimization (CRO) and A/B testing, it’s crucial to begin with a deep understanding of their target audience, as this will guide the creation of more accurate hypotheses for testing. Starting with small and simple experiments can make managing and analyzing tests easier, allowing for progressive learning. It’s essential to establish clear Key Performance Indicators (KPIs) to measure the success of tests and to choose appropriate tools that fit the needs and budget of the company. </p> <p>Fostering a culture of testing within the organization encourages viewing tests as a continuous process of learning and optimization, not just isolated experiments. It’s also important to learn from each test, regardless of the outcome, using the collected data to refine future strategies. Prioritizing user experience ensures that optimizations contribute to lasting improvements in conversion.</p> <p>Lastly, patience and persistence are crucial, as CRO is an iterative process that requires time to show significant results. By adopting a strategic approach from the start, businesses can ensure that their efforts in CRO and A/B testing are more effective, contributing to long-term success.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>For businesses that are starting in the world of Conversion Rate Optimization (CRO) and A/B testing, it’s crucial to begin with a deep understanding of their target audience, as this will guide the creation of more accurate hypotheses for testing.</p> </blockquote> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="The impact of VWO on testing programs led by Taciana" id="the-impact-of-vwo-on-testing-programs-led-by-taciana" data-menu-id="the-impact-of-vwo-on-testing-programs-led-by-taciana" style="text-align:left"><strong><em>The impact of VWO on testing programs led by Taciana</em></strong></h2> <p><strong>Taciana:</strong> Over the years, I’ve had the opportunity to explore various A/B testing tools, each with its unique set of features and capabilities. Before Google Optimize announced its end, I was already navigating the A/B testing waters in agencies that preferred to use VWO. This choice was not random; VWO has always stood out for its comprehensive testing capabilities, from simple A/B tests to more complex multivariate ones and beyond. However, my real dive into VWO began about two years ago, and I currently use it frequently in projects for the CRO Brasil community.</p> <p>Unlike other platforms I have used, VWO offers an incredibly user-friendly interface that does not compromise depth and functionality. This combination of ease of use and robustness has allowed me to set up, execute, and analyze experiments with far greater efficiency than ever before.</p> <p>Moreover, VWO’s feature set goes beyond testing. The platform offers insight and feedback tools that enable a deeper understanding of user behavior, which is invaluable for creating and effectively testing hypotheses. This holistic approach to optimization has not only simplified my workflow but also led to more informed and impactful decisions.</p> <p>In essence, the transition to VWO has been a significant upgrade in my testing approach. It’s not just about the tool itself, but how it has enabled me to be more strategic, collaborative, and ultimately, more successful in my optimization efforts. </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>VWO’s feature set goes beyond testing. The platform offers insight and feedback tools that enable a deeper understanding of user behavior, which is invaluable for creating and effectively testing hypotheses. </p> </blockquote> <figure class="wp-block-image size-full"><a href="#free-trial"><img decoding="async" width="1024" height="536" src="https://static.wingify.com/gcp/uploads/sites/3/2024/03/Banner-1.png" alt="Free-trial banner" class="wp-image-85848" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/03/Banner-1.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Banner-1.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Banner-1.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/03/Banner-1.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/expert-interviews/cro-metrics-for-meaningful-improvements" data-title="Taciana Serafim on Prioritizing Impactful CRO Metrics for Meaningful Improvements " data-hashtags="" data-post-id="85808"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continue Reading</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div> <!-- END: Editor content --> <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/conversion-rate-optimization/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Conversion Rate Optimization </a> <a href="https://vwo.com/blog/expert-interviews/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Expert Interviews </a> </div> </div> <!-- Author at bottom --> <div class="Mt(80px)"> <div class="D(f) Ai(fs) Gp(20px) Bgc($color-purple-light-7) P(30px) Bdrs(10px) Fld(r)--sm Fld(c)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 2x" alt= "Pratyusha Guha" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/pratyushaguha/" class="M(0) Fz($font-size-18) Td(n) Fw(700) Mb(10px) D(ib) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Pratyusha Guha</a> <small class="D(b) Fz($font-size-13)">Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. 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M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="746cu-gdpr-consent-checkbox" value="true" data-qa="gdpr-consent-checkbox"/> <label for="746cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <button disabled type="submit" class="btn-modal-form-submit button--disabled-primary button Mt(10px) Fz($font-size-14) Py(14px) W(100%)">Subscribe Now</button> <input type="hidden" value="blog" name="source"> </form> <div class="success-message Ta(c) D(n) submission-success_D(b)"> <div class="H(45px) W(45px) D(f) Jc(c) Ai(c) P(10px) Bdrs(50%) Bds(s) Bdw(2px) Bdc($color-green) Mx(a) My(5px)"> <svg class= "C($color-green)" width= "24" height= "24" ><use xlink:href="#icon-checkmark"></use></svg> </div> <h2 class="C($color-green) Mb(10px) Mt(0) Fz($font-size-32)">Thank you!</h2> <p class="M(0)">Check your inbox for the confirmation mail</p> </div> </div> <button type="button" class="D(n) js-show-subscribe-popup W(a)--sm W(220px) Pos(f) B(10px) End(10px)--sm Start(a)--sm Start(50%) Z(2) TranslateX(-50%) TranslateX(0)--sm Bgc($color-purple) C($color-white) Bdw(1px) Bds(s) Bdc($color-purple) Fz($font-size-12) Py(10px) Px(20px) Bdrs(40px) Fw(600) Ta(c) Cur(p) Bxz(bb) Tt(n) Lh(0)"> <span class="D(if) Ai(c) Jc(c) W(100%)"> <svg class= "Fxs(0) Mend(10px) C($color-white)" width= "18" height= "18" ><use xlink:href="#icon-envelope"></use></svg> Get new posts on email </span> </button> <form id="mktoForm_1019" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Pt(70px) modal-as-page_Pt(100px)--md Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) Z(10) Ta(c)" id="modal-free-trial" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-free-trial"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) modal-as-page_My(0) My(50px)--sm Mx(a) Bgc($color-white) D(b)--sm D(f) Fld(c) Ai(c) Jc(c) Ta(start) Bxsh($box-shadow-navigation-bottom) Maw(95%)--sm W(600px)--md W(100%) H(a)--sm H(100%) Bdrs(3px)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div> <div class="P(40px) Mih(450px) Bxz(bb) D(f) Fld(c) Jc(c)"> <div> <div class="D(n)--sm Ta(c) Mb(30px)"> <a href="https://vwo.com/" title="VWO Logo" class="D(ib)"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt="VWO Logo" width="107" height="36" class="Va(m)"/> </a> </div> <div class="js-free-trial-form-step1-container js-step1-container"> <div class="Ta(c) Mb(40px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-30)--xs Fz($font-size-20)" aria-level="2"> Signup for a full-featured trial </h4> <p class="js-description M(0) Fz($font-size-12)"> Free for <span class="js-ft-duration">30</span> days. No credit card required </p> </div> <form class="js_form_step1 submission-success_D(n) " id="modal-free-trial-signup-form-step1" method="post" action="/wp-json/action/start-free-trial" data-formtype="free-trial-step1" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-submit" data-event-on-error="modal-free-trial-error" data-event-on-success="modal-free-trial-success" data-qa="modal-su-form" data-mkfid="1021"> <div class="Mb(5px)"> <label for="modal-v1-step1-email" class="Fz(13px) Fw(600) Tt(n)">Business Email </label> <input class="W(100%) Py(14px) input-text" placeholder="name@yourcompany.com" type="email" id="modal-v1-step1-email" name="email" data-qa="modal-su-step1-v1-email" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-233cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-233cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-su-submit">Start Now</button> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Set up your password to get started </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Business Email <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="name@yourcompany.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">First Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="First Name" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Last Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Last Name" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Phone Number <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Password <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Password</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-647cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-647cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Create Account</button> <!-- <a href="#" class="js-step2-back-button C($color-blue) Mt(10px) D(ib)" >← Back</a> --> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO is setting up your account</span> </div> <div class="Ta(c) Mt(10px)">We've sent a message to <span class="nls_protected C($color-blue) js-post-form-user-email"> yourmail@domain.com </span> with instructions to verify your account.</div> </div> <div> <div class="Fw(700) My(10px)">Can't find the mail?</div> <div>Check your spam, junk or secondary inboxes.</div> <div>Still can't find it? Let us know at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Let's talk</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Talk to a sales representative</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">World Wide</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">You can also email us at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Get in touch</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">First Name: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-103cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-103cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-577cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-577cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! 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