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</div> </header> <div class="page-title"> <div class="container"> <h1>KNOWLEDGE HUB</h1> </div> </div> <main> <div class="page-banner page-banner--list"> <div class="container"> <div class="art-categrories"> <span class="list-category"> Retail Media </span> <span class="list-category"> Market Reports </span> </div> <span class="date"> 20.11.2024</span> <h2>In-Store Retail Media Standards 2024</h2> </div> </div> <div class="container"> <div class="page-content page-content--news-inside"> <div class="col news-content"> <div class="back-list"><a href="/"><i class="fa-solid fa-arrow-left-long"></i><span>螘螤螜危韦巍螣桅螚 危韦螚 螞螜危韦螒</span></a></div> <p dir="ltr" style="line-height:1.38;text-align: center;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:26pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-family: Arial;">IAB Europe Retail Media Update for National IABs</span></span></p><p dir="ltr" style="margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38; text-align: justify;"><span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> </span><span style="text-align: left; font-size: 14.6667px; white-space-collapse: preserve;"><font face="Arial"><b>螒谓伪蟽魏蠈蟺畏蟽畏 蟿蠅谓 蟽蠀味畏蟿萎蟽蔚蠅谓 魏伪喂 尾伪蟽喂魏蠋谓 蟽畏渭蔚委蠅谓 IAB Europe Retail Media Update 纬喂伪 蟿慰蠀蟼 National IAB </b>螚 螘蟺喂蟿蟻慰蟺萎 Retail Media 蟿慰蠀 IAB Europe 蟺伪蟻慰蠀蟽委伪蟽蔚 蟿喂蟼 蟺蔚蟻喂慰蠂苇蟼 蔚蟽蟿委伪蟽萎蟼 蟿畏蟼 魏伪喂 蟿畏谓 蟺蟻蠈慰未慰 纬喂伪 蟿慰 2024, 未委谓慰谓蟿伪蟼 苇渭蠁伪蟽畏 蟽蟿畏 蟽畏渭伪蟽委伪 蟿慰蠀 retail media 蟽蟿慰 蠄畏蠁喂伪魏蠈 蟿慰蟺委慰. 螣喂 魏蠉蟻喂蔚蟼 蟽蟿喂纬渭苇蟼 蟺蔚蟻喂位伪渭尾维谓慰蠀谓 蟿畏谓 蔚蟺苇魏蟿伪蟽畏 蟿畏蟼 蔚魏蟺伪委未蔚蠀蟽畏蟼, 蟿畏谓 伪谓维蟺蟿蠀尉畏 蟺蟻慰蟿蠉蟺蠅谓 retail media 魏伪喂 蟿畏谓 蔚喂蟽伪纬蠅纬萎 蔚谓蠈蟼 蟺蟻慰纬蟻维渭渭伪蟿慰蟼 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼 纬喂伪 蟿畏 未畏渭喂慰蠀蟻纬委伪 蟽蠀谓苇蟺蔚喂伪蟼 蟽蔚 蠈位慰 蟿慰谓 魏位维未慰.<b> 1. 螘蟽蟿喂伪蟽渭苇谓蔚蟼 螤蔚蟻喂慰蠂苇蟼 蟿畏蟼 螘蟺喂蟿蟻慰蟺萎蟼 Retail Media 纬喂伪 蟿慰 2024 </b></font></span></p><p dir="ltr" style="margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38; text-align: justify;"><span style="text-align: left; font-size: 14.6667px; white-space-collapse: preserve;"><font face="Arial"><b>螘魏蟺伪委未蔚蠀蟽畏 蟽蟿慰谓 螝位维未慰: -</b>韦伪魏蟿喂魏苇蟼 蔚谓畏渭蔚蟻蠋蟽蔚喂蟼 纬喂伪 蟿慰 渭苇纬蔚胃慰蟼 蟿畏蟼 伪纬慰蟻维蟼. -螘魏蟺伪喂未蔚蠀蟿喂魏蠈 蟺蔚蟻喂蔚蠂蠈渭蔚谓慰 蠈蟺蠅蟼 慰 螣未畏纬蠈蟼 Retail Media 101, 慰 螣未畏纬蠈蟼 Omnichannel Retail Media, 魏伪喂 蟿慰 谓苇慰 螤蟻蠈纬蟻伪渭渭伪 螘魏蟺伪委未蔚蠀蟽畏蟼 蟽蟿慰 Retail Media (苇谓伪蟻尉畏 蟿慰谓 螜伪谓慰蠀维蟻喂慰 蟿慰蠀 2025). -螠畏谓喂伪委蔚蟼 蟺伪蟻慰蠀蟽喂维蟽蔚喂蟼 魏伪喂 蔚魏未畏位蠋蟽蔚喂蟼 未喂魏蟿蠉蠅蟽畏蟼 纬喂伪 蟿畏谓 蟺蟻慰蠋胃畏蟽畏 蟿畏蟼 纬谓蠋蟽畏蟼 蟿畏蟼 伪纬慰蟻维蟼. <b> Standardization and Guidelines: </b>-螆魏未慰蟽畏 蟿畏蟼 螆魏未慰蟽畏蟼 1 蟿蠅谓 蟺蟻慰蟿蠉蟺蠅谓 渭苇蟿蟻畏蟽畏蟼, 渭蔚 苇渭蠁伪蟽畏 蟽蟿慰 in-store 魏伪喂 online retail media. -围维蟻蟿畏蟼 纬喂伪 蟿畏谓 蟿蠀蟺慰蟺慰委畏蟽畏 native 未喂伪蠁畏渭喂蟽蟿喂魏蠋谓 format 魏伪喂 未喂伪未喂魏伪蟽喂蠋谓 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼. <b> Market Intelligence:: </b>-危蠀谓蔚蠂萎蟼 蟽蠀位位慰纬萎 魏伪喂 未喂伪谓慰渭萎 蟺位畏蟻慰蠁慰蟻喂蠋谓 渭苇蟽蠅 蟿慰蠀 Retailer Council 魏伪喂 维位位蠅谓 渭蔚蟻蠋谓 渭苇蟽蠅 蔚蟻蔚蠀谓蠋谓 魏伪喂 伪谓伪蠁慰蟻蠋谓 蠈蟺蠅蟼 畏 "Attitudes to Retail Media Report." -Thought Leadership & Networking: -危蠀渭渭蔚蟿慰蠂萎 蟽蔚 蔚魏未畏位蠋蟽蔚喂蟼 蠈蟺蠅蟼 蟿慰 Great Debate 魏伪喂 蟺伪蟻慰蠀蟽喂维蟽蔚喂蟼, 蟺蟻慰蠅胃蠋谓蟿伪蟼 蟽蠀味畏蟿萎蟽蔚喂蟼 纬喂伪 蟿喂蟼 蟿维蟽蔚喂蟼 蟿慰蠀 魏位<b>维未慰蠀. 2. 螖喂伪未喂魏伪蟽委伪 螤喂蟽蟿慰蟺慰委畏蟽畏蟼 纬喂伪 蟿慰 Retail Media </b>-韦慰 螤蟻蠈纬蟻伪渭渭伪 螤喂蟽蟿慰蟺慰委畏蟽畏蟼 Retail Media 蔚委谓伪喂 渭喂伪 蟽畏渭伪谓蟿喂魏萎 蔚尉苇位喂尉畏 伪蟺蠈 蟿慰 IAB Europe, 蟺慰蠀 蟽蟿慰蠂蔚蠉蔚喂 蟽蟿畏谓 蟺蟻慰蠋胃畏蟽畏 蟿畏蟼 未喂伪蠁维谓蔚喂伪蟼 魏伪喂 蟿畏蟼 蟽蠀谓苇蟺蔚喂伪蟼 蟽蟿畏 渭苇蟿蟻畏蟽畏 蟿慰蠀 retail media. 螒蠀蟿萎 畏 蟺喂蟽蟿慰蟺慰委畏蟽畏 伪谓伪渭苇谓蔚蟿伪喂 谓伪 蠅蠁蔚位萎蟽蔚喂 蟿慰蠀蟼 位喂伪谓苇渭蟺慰蟻慰蠀蟼 魏伪喂 伪蟻纬蠈蟿蔚蟻伪 蟿慰 蔚蠀蟻蠉蟿蔚蟻慰 慰喂魏慰蟽蠉蟽蟿畏渭伪, 蔚尉喂蟽蠋谓慰谓蟿伪蟼 蟿慰 蟺蔚未委慰 伪谓蟿伪纬蠅谓喂蟽渭慰蠉 魏伪喂 蔚谓喂蟽蠂蠉慰谓蟿伪蟼 蟿畏谓 蔚渭蟺喂蟽蟿慰蟽蠉谓畏 蟽蟿伪 伪蟺慰蟿蔚位苇蟽渭伪蟿伪 蟿畏蟼 渭苇蟿蟻畏蟽畏蟼. 韦慰 蟺蟻蠈纬蟻伪渭渭伪 胃伪 尉蔚魏喂谓萎蟽蔚喂 蟿畏谓 蟺位萎蟻畏 魏蠀魏位慰蠁慰蟻委伪 蟿慰蠀 蟿慰 2025. <b> 桅维蟽蔚喂蟼 螤喂蟽蟿慰蟺慰委畏蟽畏蟼: -Beta Phase (2024):</b> 韦慰 蟺蟻蠈纬蟻伪渭渭伪 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼 尾蟻委蟽魏蔚蟿伪喂 伪蠀蟿萎 蟿畏 蟽蟿喂纬渭萎 蟽蔚 蠁维蟽畏 未慰魏喂渭蠋谓, 蔚位苇纬蠂慰谓蟿伪蟼 蟿畏 未喂伪未喂魏伪蟽委伪 蔚位苇纬蠂慰蠀 魏伪喂 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼 渭蔚 未蠉慰 retail media networks (RMNs). <b>-螝蠀魏位慰蠁慰蟻委伪 蟿慰 2025: </b>韦慰 蟺蟻蠈纬蟻伪渭渭伪 胃伪 蔚蟺蔚魏蟿伪胃蔚委 纬喂伪 谓伪 蟺喂蟽蟿慰蟺慰喂萎蟽蔚喂 位喂伪谓苇渭蟺慰蟻慰蠀蟼 蟺慰蠀 蟽蠀渭渭慰蟻蠁蠋谓慰谓蟿伪喂 渭蔚 蟿伪 螤蟻蠈蟿蠀蟺伪 Retail Media 蟿慰蠀 IAB Europe. <b> 螝蠉蟻喂伪 螖喂伪未喂魏伪蟽委伪 螤喂蟽蟿慰蟺慰委畏蟽畏蟼: -螒谓蔚尉维蟻蟿畏蟿慰蟼 螆位蔚纬蠂慰蟼:</b> 螣喂 位喂伪谓苇渭蟺慰蟻慰喂 胃伪 蟺蔚蟻维蟽慰蠀谓 伪蟺蠈 苇谓伪谓 伪谓蔚尉维蟻蟿畏蟿慰 苇位蔚纬蠂慰 伪蟺蠈 慰蟻纬伪谓喂蟽渭慰蠉蟼 蠈蟺蠅蟼 蟿慰 AAM, ABC, 魏伪喂 CESP, 纬喂伪 谓伪 蔚尉伪蟽蠁伪位委蟽慰蠀谓 蠈蟿喂 慰喂 蟺蟻伪魏蟿喂魏苇蟼 渭苇蟿蟻畏蟽萎蟼 蟿慰蠀蟼 蟺位畏蟻慰蠉谓 蟿伪 蟺蟻蠈蟿蠀蟺伪 蟿慰蠀 IAB. <b>-螤蟻慰蠇蟺慰胃苇蟽蔚喂蟼 螤喂蟽蟿慰蟺慰委畏蟽畏蟼: </b>螕喂伪 谓伪 蔚蟺喂蟿蠉蠂慰蠀谓 蟿畏谓 蟺喂蟽蟿慰蟺慰委畏蟽畏, 慰喂 位喂伪谓苇渭蟺慰蟻慰喂 蟺蟻苇蟺蔚喂 谓伪 蟺位畏蟻慰蠉谓 蟿慰蠀位维蠂喂蟽蟿慰谓 蟿慰 90% 蟿蠅谓 伪蟺伪喂蟿萎蟽蔚蠅谓. 螘维谓 未蔚谓 蟿慰 魏伪蟿伪蠁苇蟻慰蠀谓, 胃伪 苇蠂慰蠀谓 蟿畏谓 蔚蠀魏伪喂蟻委伪 谓伪 魏维谓慰蠀谓 蟺蟻慰蟽伪蟻渭慰纬苇蟼 魏伪喂 谓伪 蠀蟺慰尾维位慰蠀谓 蔚魏 谓苇慰蠀 纬喂伪 蔚蟺伪谓蔚尉苇蟿伪蟽畏. <b>-螖喂维蟻魏蔚喂伪 螤喂蟽蟿慰蟺慰委畏蟽畏蟼: </b>螠蠈位喂蟼 蟺蔚蟻维蟽慰蠀谓 蟿慰谓 苇位蔚纬蠂慰, 慰喂 位喂伪谓苇渭蟺慰蟻慰喂 胃伪 位维尾慰蠀谓 蟺喂蟽蟿慰蟺慰委畏蟽畏 蟺慰蠀 胃伪 喂蟽蠂蠉蔚喂 纬喂伪 苇谓伪 苇蟿慰蟼. 螣喂 蟺喂蟽蟿慰蟺慰喂畏渭苇谓慰喂 位喂伪谓苇渭蟺慰蟻慰喂 胃伪 苇蠂慰蠀谓 蟿慰 未喂魏伪委蠅渭伪 谓伪 蠂蟻畏蟽喂渭慰蟺慰喂慰蠉谓 蟿慰 位慰纬蠈蟿蠀蟺慰 "IAB Europe Retail Media Certified".<b> 螖喂伪魏蠀尾苇蟻谓畏蟽畏 魏伪喂 螝蠈蟽蟿慰蟼: </b>-螚 未喂伪未喂魏伪蟽委伪 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼 胃伪 蔚蟺慰蟺蟿蔚蠉蔚蟿伪喂 伪蟺蠈 渭喂伪 危蠀渭尾慰蠀位蔚蠀蟿喂魏萎 螣渭维未伪 螤喂蟽蟿慰蟺慰委畏蟽畏蟼 蟺慰蠀 伪蟺慰蟿蔚位蔚委蟿伪喂 伪蟺蠈 蔚胃谓喂魏维 IABs 魏伪喂 伪谓蔚尉维蟻蟿畏蟿慰蠀蟼 蔚位蔚纬魏蟿苇蟼. 违蟺维蟻蠂慰蠀谓 未蠉慰 尾伪蟽喂魏维 魏蠈蟽蟿畏: (1) 蟿伪 蟿苇位畏 蟿慰蠀 伪谓蔚尉维蟻蟿畏蟿慰蠀 蔚位苇纬蠂慰蠀 魏伪喂 (2) 苇谓伪 蟿苇位慰蟼 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼 蠈蟿伪谓 慰 位喂伪谓苇渭蟺慰蟻慰蟼 蟺位畏蟻慰委 蟿伪 蟺蟻蠈蟿蠀蟺伪. 韦伪 蔚胃谓喂魏维 IAB 蟺慰蠀 蔚喂蟽维纬慰蠀谓 位喂伪谓苇渭蟺慰蟻慰蠀蟼 蟽蟿慰 蟺蟻蠈纬蟻伪渭渭伪 胃伪 位伪渭尾维谓慰蠀谓 渭蔚蟻委未喂慰 蔚蟽蠈未蠅谓 50% 伪蟺蠈 蟿慰 蟿苇位慰蟼 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼, 蟺蟻慰蠅胃蠋谓蟿伪蟼 蟿畏谓 蔚蠀蟻蠉蟿蔚蟻畏 蠀喂慰胃苇蟿畏蟽畏. <b> 螔伪蟽喂魏维 螣蠁苇位畏 蟿畏蟼 螤喂蟽蟿慰蟺慰委畏蟽畏蟼: </b>-螤蟻慰蠅胃蔚委 蟿慰谓 未委魏伪喂慰 伪谓蟿伪纬蠅谓喂蟽渭蠈 未喂伪蟽蠁伪位委味慰谓蟿伪蟼 蠈蟿喂 蠈位慰喂 慰喂 蟺喂蟽蟿慰蟺慰喂畏渭苇谓慰喂 蠁慰蟻蔚委蟼 蟺位畏蟻慰蠉谓 蟿伪 委未喂伪 蟺蟻蠈蟿蠀蟺伪 渭苇蟿蟻畏蟽畏蟼. 螘谓喂蟽蠂蠉蔚喂 蟿畏 未喂伪蠁维谓蔚喂伪 蟽蟿喂蟼 伪谓伪蠁慰蟻苇蟼, 蔚蟺喂蟿蟻苇蟺慰谓蟿伪蟼 蟿慰 retail media 谓伪 渭蔚蟿蟻畏胃蔚委 蟽蟿慰 委未喂慰 蔚蟺委蟺蔚未慰 渭蔚 维位位蔚蟼 蔚蟺蔚谓未蠉蟽蔚喂蟼 蟽蔚 蠄畏蠁喂伪魏维 渭苇蟽伪. 螚 蟺喂蟽蟿慰蟺慰委畏蟽畏 胃伪 蠀蟺慰蟽蟿畏蟻委尉蔚喂 蟿畏谓 伪蠀蟿慰蟻蟻蠉胃渭喂蟽畏 蟿慰蠀 魏位维未慰蠀 魏伪喂 胃伪 蔚蟺蔚魏蟿伪胃蔚委 蟽蔚 维位位慰蠀蟼 蟿慰渭蔚委蟼 蟿慰 2026.<b> 3. 2024 Standards Road map Q1 2024: </b>螝蠀魏位慰蠁慰蟻委伪 蟿蠅谓 蟺蟻慰蟽蠂蔚未委蠅谓 蟺蟻慰蟿蠉蟺蠅谓 渭苇蟿蟻畏蟽畏蟼 纬喂伪 未畏渭蠈蟽喂伪 未喂伪尾慰蠉位蔚蠀蟽畏.<b> Q2 2024: </b>螖畏渭慰蟽委蔚蠀蟽畏 蟿畏蟼 蟿蔚位喂魏萎蟼 螆魏未慰蟽畏蟼 1 蟿蠅谓 蟺蟻慰蟿蠉蟺蠅谓 渭苇蟿蟻畏蟽畏蟼.<b> Q3-Q4 2024: </b>螘蟽蟿委伪蟽畏 蟽蟿畏谓 蟿蠀蟺慰蟺慰委畏蟽畏 format (native 未喂伪蠁萎渭喂蟽畏) 魏伪喂 慰未畏纬委蔚蟼 渭苇蟿蟻畏蟽畏蟼 in-store, 渭蔚 蟿畏 未慰魏喂渭萎 蟿畏蟼 蟺喂蟽蟿慰蟺慰委畏蟽畏蟼 谓伪 尉蔚魏喂谓维 蟿慰谓 危蔚蟺蟿苇渭尾蟻喂慰 2024. <b> 螖畏渭蠈蟽喂伪 螖喂伪尾慰蠉位蔚蠀蟽畏: 螚 蟺蔚蟻委慰未慰蟼 蟽蠂慰位委蠅谓 纬喂伪 蟿伪 蟺蟻蠈蟿蠀蟺伪 渭苇蟿蟻畏蟽畏蟼 in-store 位萎纬蔚喂 蟿畏谓 1畏 螡慰蔚渭尾蟻委慰蠀 2024. 4. 螡苇慰喂 螤蠈蟻慰喂 Retail Media: -螤蟻蠈纬蟻伪渭渭伪 Retail Media Essentials: </b>螢蔚魏喂谓维 蟿慰谓 螜伪谓慰蠀维蟻喂慰 2025 魏伪喂 魏伪位蠉蟺蟿蔚喂 蟽畏渭伪谓蟿喂魏苇蟼 蔚谓蠈蟿畏蟿蔚蟼 蠈蟺蠅蟼 omnichannel buying, 渭苇蟿蟻畏蟽畏, attribution, 魏伪喂 in-store media.<b> -螣未畏纬蠈蟼 Retail Media 101: </b>螆蠂慰蠀谓 纬委谓蔚喂 蔚谓畏渭蔚蟻蠋蟽蔚喂蟼 纬喂伪 谓伪 蔚蠀胃蠀纬蟻伪渭渭喂蟽蟿蔚委 渭蔚 蟿喂蟼 谓苇蔚蟼 蟺蟻伪魏蟿喂魏苇蟼 蟿畏蟼 伪纬慰蟻维蟼.</font></span></p><div style="text-align: justify;"><span style="font-size: 1rem; text-align: left;"><br></span></div> <div class="downloads"> <h4>螞萎蠄蔚喂蟼</h4> <ul> <li><a href="/storage/uploads/article-files/iab-europe-iab-in-store-retail-media-standards-sept-2024-JUoe.pdf" download="In Store Retail Media Standards 2024.pdf">In Store Retail Media Standards 2024</a></li> </ul> </div> </div> <div class="col news-gallery"> <img src="/storage/uploads/article-images/iab-retail-media-measurement-standards-493x300-1-1-ZDCz.jpg"> </div> </div> </div> </main> <footer class="footer"> <div 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