700% ROI in 9 Months

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class="flex flex-col w-full md:w-1/2"> <img class="object-contain object-left w-2/5 h-32 mb-6 aspect-video lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABwMAAADOAQMAAADoqz8VAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAERJREFUGBntwTEBAAAAwiD7p14MH2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHAbXcAAHWaISkAAAAAElFTkSuQmCC" alt="" data-src="https://hyphenco.com/wp-content/uploads/2020/10/Ramsden-Icon-LogoWordmark-black-1.png" decoding="async" data-eio-rwidth="1795" data-eio-rheight="206"><noscript><img class="object-contain object-left w-2/5 h-32 mb-6 aspect-video" src="https://hyphenco.com/wp-content/uploads/2020/10/Ramsden-Icon-LogoWordmark-black-1.png" alt="" data-eio="l"></noscript> <div class="flex flex-col justify-between w-full mx-auto mb-4 overflow-hidden lg:mb-0"> <h1 class="text-left mainHeading" id="longTitle">A modern custom website for a forward-looking aluminum foundry</h1> </div> <div class="flex w-full mx-auto mt-auto overflow-hidden"> <span class="block uppercase textSubtitle" id="subText">Case Studies</span> </div> <div class="relative mt-10"> <div class="relative flex flex-row justify-start overflow-hidden w-fit bg-black/10"> <span class="relative z-10 block w-40 py-4 text-center text-black duration-300 bg-white tab hover:cursor-pointer"> <span class="block tabInner">Website</span> </span> <a href="https://hyphenco.com/work/ramsden/"> <span class="relative z-10 block w-40 py-4 text-center duration-300 tab hover:cursor-pointer"> <span class="block tabInner">Branding</span> </span> </a> </div> </div> </div> <div class="w-full h-full pb-20 md:w-1/2"> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAAOEAQMAAACLo1q5AAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAJpJREFUGBntwQENAAAAwiD7p34ON2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHAuEvoAAWoUf70AAAAASUVORK5CYII=" class="object-contain w-full h-full aspect-[4/3] lazyload" alt="" data-src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-thumbnail4x3.jpg" decoding="async" data-eio-rwidth="1200" data-eio-rheight="900"><noscript><img src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-thumbnail4x3.jpg" class="object-contain w-full h-full aspect-[4/3]" alt="" data-eio="l"></noscript> </div> </div> </div> <div class="flex flex-row pt-8 bg-white " id="tabCont"> <div class="min-w-full px-[5%] lg:px-[10%] flex flex-col gap-8 lg:gap-0 lg:flex-row pb-8"> <div class="flex flex-col lg:w-1/5 "> <span class="block mb-2 uppercase text-[8px] leading-[14px] tracking-[3px]">Industry</span> <span class="block text-xs leading-5">Manufacturing</span> </div> <div class="flex flex-col lg:w-2/5 "> <span class="block mb-2 uppercase text-[8px] leading-[14px] tracking-[3px]">Deliverables</span> <div class="grid grid-cols-2 lg:grid-cols-3"> <span class="block text-xs leading-5">Copywriting</span><span class="block text-xs leading-5">Website Design</span><span class="block text-xs leading-5">Website Strategy</span><span class="block text-xs leading-5">WordPress Development</span> </div> </div> <div class="flex flex-col lg:ml-auto lg:w-1/5 "> <span class="block mb-2 uppercase text-[8px] leading-[14px] tracking-[3px]">Award Winner</span> <img class="object-contain object-left h-12 aspect-video lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABQAQMAAAC032DuAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAABBJREFUGBljGAWjYBTQDQAAA3AAATXTgHYAAAAASUVORK5CYII=" alt="" data-src="https://hyphenco.com/wp-content/uploads/2023/02/icon-awards-hermes-platinum.png" decoding="async" data-eio-rwidth="80" data-eio-rheight="80"><noscript><img class="object-contain object-left h-12 aspect-video" src="https://hyphenco.com/wp-content/uploads/2023/02/icon-awards-hermes-platinum.png" alt="" data-eio="l"></noscript> </div> </div> </div> <div class="bg-neutral-100"> <div id="testimonialCont" class="flex flex-col lg:flex-row justify-left py-16 mx-auto w-full px-[5%] lg:px-[10%]"> <div class="bg-gray-100 lg:w-1/3"> <img class="object-cover w-32 h-32 rounded-full lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABCsAAAZAAQMAAABqqVqiAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAOhJREFUGBntwTEBAAAAwiD7p14Hb2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAFwCS+0AAdpEgUAAAAAASUVORK5CYII=" alt="" data-src="https://hyphenco.com/wp-content/uploads/2020/10/Andrew-Ramsden-Industries-Portrait-2-November-18_-2021-1.jpg" decoding="async" data-eio-rwidth="1067" data-eio-rheight="1600"><noscript><img class="object-cover w-32 h-32 rounded-full" src="https://hyphenco.com/wp-content/uploads/2020/10/Andrew-Ramsden-Industries-Portrait-2-November-18_-2021-1.jpg" alt="" data-eio="l"></noscript> <div class="flex flex-col my-8 text-sm leading-4"> <span class="block font-bold">Andrew Ramsden</span> <span class="block font-normal textDef"><p>President, Ramsden Industries Limited</p> </span> </div> </div> <div class="flex items-start text-xl leading-9 bg-gray-100 lg:w-5/12 textDef" id="testimonialTop"> <p>“It was (and will continue to be) a real pleasure to collaborate with the whole team at Hyphen. Together, we arrived at results that just fit and work for where we are headed.”</p> </div> </div> </div>  <div class="relative flex flex-col items-start justify-start mx-auto w-full px-[5%] lg:px-[10%] lg:flex-row py-16 lg:py-32 "> <div class="lg:sticky wizBox w-full top-16 lg:w-5/12 mr-[10%] textDef text-sm leading-6 lg:leading-9 lg:text-xl" id="cs_sticky"> <p><span style="font-weight: 400;"><a href="https://ramsden.ca/">Ramsden Industries</a> – a family-owned aluminum foundry based in London, Ontario – was looking to modernize its digital presence to align with its forward-looking focus and bold growth plans.</span></p> <p><span style="font-weight: 400;">Having already worked with us on a major brand overhaul, the Ramsden team turned to Hyphen to design and develop a new custom website.</span></p> </div> <div class="flex flex-col w-full gap-5 lg:gap-16 lg:px-0 lg:w-1/2"> <div class="flex flex-col w-full gap-5 md:w-4/5 cs_section"> <span class="text-xl leading-6 cs_section_title"> </span> <div class="text-sm leading-6 wizBox cs_section_content"> <p><span style="font-weight: 400;">Drawing on knowledge and insights from this earlier collaboration with them, we worked closely with the Ramsden team to bring their brand to life online in a modern website that will grow alongside their business and support their business development efforts.</span></p> </div> </div> <div class="flex flex-col w-full gap-5 md:w-4/5 cs_section"> <span class="text-xl leading-6 cs_section_title">Responsibilities</span> <div class="text-sm leading-6 wizBox cs_section_content"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content strategy (content requirements, information architecture, etc.)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Copywriting & graphic design</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Development of custom website architecture </span></li> <li style="font-weight: 400;" aria-level="1"><a href="https://ramsden.ca/"><span style="font-weight: 400;">Design & development of a custom WordPress website</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content population</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">QA, testing & deployment</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Training</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ongoing web maintenance and support</span></li> </ul> </div> </div> </div> </div>  <div class="flex flex-col pb-0 lg:pb-32 lg:flex-row" id="impactCont"> <div class="w-full lg:w-5/12 mr-[10%] aspect-[4/3] lazyload" style="background:;background-size:cover; background-position:center;" data-back="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-banner.jpg">  </div> <div class="flex flex-col w-full gap-5 px-[5%] lg:px-0 py-8 lg:w-5/12 lg:gap-10"> <span class="text-xl leading-6" id="cs_impact_title">Impact</span> <div class="flex flex-row items-center w-full gap-10 md:w-4/5 impact_section"> <span class="w-8 text-4xl leading-9 text-center impact_number">1</span> <div class="w-full text-sm leading-4 impact_content"> The website paid for itself 7x over in the first 9 months </div> </div> <div class="flex flex-row items-center w-full gap-10 md:w-4/5 impact_section"> <span class="w-8 text-4xl leading-9 text-center impact_number">2</span> <div class="w-full text-sm leading-4 impact_content"> 30 RFQ submissions via website in 12 months since launch (up from zero) </div> </div> <div class="flex flex-row items-center w-full gap-10 md:w-4/5 impact_section"> <span class="w-8 text-4xl leading-9 text-center impact_number">3</span> <div class="w-full text-sm leading-4 impact_content"> 3% close rate on website-driven leads </div> </div> <div class="flex flex-row items-center w-full gap-10 md:w-4/5 impact_section"> <span class="w-8 text-4xl leading-9 text-center impact_number">4</span> <div class="w-full text-sm leading-4 impact_content"> 23% YOY growth in unique visitors & 40% YOY growth in pageviews (15 months post launch) </div> </div> <div class="flex flex-row items-center w-full gap-10 md:w-4/5 impact_section"> <span class="w-8 text-4xl leading-9 text-center impact_number">5</span> <div class="w-full text-sm leading-4 impact_content"> 21% YOY growth in organic search traffic (15 months post launch) </div> </div> <div class="flex flex-row items-center w-full gap-10 md:w-4/5 impact_section"> <span class="w-8 text-4xl leading-9 text-center impact_number">6</span> <div class="w-full text-sm leading-4 impact_content"> A custom WordPress website that can grow with Ramsden’s evolving needs </div> </div> <div class="flex flex-row items-center w-full gap-10 md:w-4/5 impact_section"> <span class="w-8 text-4xl leading-9 text-center impact_number">7</span> <div class="w-full text-sm leading-4 impact_content"> An intuitive backend for user-friendly additions & updates </div> </div> </div> </div>  <div id="bottom-slider" class="flex flex-col-reverse lg:flex-row"> <div class="px-4 lg:w-3/12 left-side"> <div class="lg:h-screen contentMarker" data-marker-content="img0"> <div class="h-full pt-16 slideInner lg:h-auto"> <span class="block pb-8 text-xl leading-9 lg:pb-16 slideInnerTitle">Breaking the Industry Mold</span> <div class="mb-8 text-sm leading-6 lg:mb-0 textDef wizBox slideInnerContent"><p>The Ramsden team embraced the opportunity to develop a strong digital presence with a new custom website.</p> <p>We helped them showcase their forward-looking business and stand out in the aluminum foundry industry, where outdated websites remain common.</p> </div> <img class="block object-contain w-full lg:hidden slideInnerImage lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAASwAQMAAADR7yGMAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAMZJREFUGBntwTEBAAAAwiD7p14KP2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAcBDD7gABxfzw0AAAAABJRU5ErkJggg==" alt="" data-src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-old.jpg" decoding="async" data-eio-rwidth="1200" data-eio-rheight="1200"><noscript><img class="block object-contain w-full lg:hidden slideInnerImage" src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-old.jpg" alt="" data-eio="l"></noscript> </div> </div> <div class="lg:h-screen contentMarker" data-marker-content="img1"> <div class="h-full pt-16 slideInner lg:h-auto"> <span class="block pb-8 text-xl leading-9 lg:pb-16 slideInnerTitle">Optimizing the Content Segmentation</span> <div class="mb-8 text-sm leading-6 lg:mb-0 textDef wizBox slideInnerContent"><p>Collaborating with the Ramsden team on synthesizing content for the new website led to greater clarity on the positioning of Ramsden’s services versus solutions – the starting point for more impactful marketing messaging.</p> </div> <img class="block object-contain w-full lg:hidden slideInnerImage lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAASwAQMAAADR7yGMAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAMZJREFUGBntwTEBAAAAwiD7p14KP2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAcBDD7gABxfzw0AAAAABJRU5ErkJggg==" alt="" data-src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-services_solutions.jpg" decoding="async" data-eio-rwidth="1200" data-eio-rheight="1200"><noscript><img class="block object-contain w-full lg:hidden slideInnerImage" src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-services_solutions.jpg" alt="" data-eio="l"></noscript> </div> </div> <div class="lg:h-screen contentMarker" data-marker-content="img2"> <div class="h-full pt-16 slideInner lg:h-auto"> <span class="block pb-8 text-xl leading-9 lg:pb-16 slideInnerTitle">Celebrating Ramsden’s Rich History</span> <div class="mb-8 text-sm leading-6 lg:mb-0 textDef wizBox slideInnerContent"><p>As a family-owned business founded in 1946, Ramsden has a rich history worth celebrating.</p> <p>We incorporated visual elements and information that showcase the company’s heritage throughout the website and on a dedicated History page.</p> </div> <img class="block object-contain w-full lg:hidden slideInnerImage lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAASwAQMAAADR7yGMAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAMZJREFUGBntwTEBAAAAwiD7p14KP2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAcBDD7gABxfzw0AAAAABJRU5ErkJggg==" alt="" data-src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-history.jpg" decoding="async" data-eio-rwidth="1200" data-eio-rheight="1200"><noscript><img class="block object-contain w-full lg:hidden slideInnerImage" src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-history.jpg" alt="" data-eio="l"></noscript> </div> </div> <div class="lg:h-screen contentMarker" data-marker-content="img3"> <div class="h-full pt-16 slideInner lg:h-auto"> <span class="block pb-8 text-xl leading-9 lg:pb-16 slideInnerTitle">Tailoring Contact Forms to Business Needs</span> <div class="mb-8 text-sm leading-6 lg:mb-0 textDef wizBox slideInnerContent"><p><span style="font-weight: 400;">A key goal for the new website was to bolster Ramsden’s marketing and business development efforts.</span></p> <p><span style="font-weight: 400;">We developed 3 unique forms (Request a Quote, Contact a Specialist, Apply for a Position) to facilitate streamlined communication and information gathering for the Ramsden team.</span></p> </div> <img class="block object-contain w-full lg:hidden slideInnerImage lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAASwAQMAAADR7yGMAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAMZJREFUGBntwTEBAAAAwiD7p14KP2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAcBDD7gABxfzw0AAAAABJRU5ErkJggg==" alt="" data-src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-forms.jpg" decoding="async" data-eio-rwidth="1200" data-eio-rheight="1200"><noscript><img class="block object-contain w-full lg:hidden slideInnerImage" src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-forms.jpg" alt="" data-eio="l"></noscript> </div> </div> <div class="lg:h-screen contentMarker" data-marker-content="img4"> <div class="h-full pt-16 slideInner lg:h-auto"> <span class="block pb-8 text-xl leading-9 lg:pb-16 slideInnerTitle">Award-Winning Website Design</span> <div class="mb-8 text-sm leading-6 lg:mb-0 textDef wizBox slideInnerContent"><p><span style="font-weight: 400;">We were thrilled for the Ramsden team when their new website – with its bold visuals and intuitive design – earned a Platinum Award in the Hermes Creative Awards 2022.</span></p> </div> <img class="block object-contain w-full lg:hidden slideInnerImage lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAASwAQMAAADR7yGMAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAMZJREFUGBntwTEBAAAAwiD7p14KP2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAcBDD7gABxfzw0AAAAABJRU5ErkJggg==" alt="" data-src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-newwebsite.jpg" decoding="async" data-eio-rwidth="1200" data-eio-rheight="1200"><noscript><img class="block object-contain w-full lg:hidden slideInnerImage" src="https://hyphenco.com/wp-content/uploads/2023/05/ramsden-website-newwebsite.jpg" alt="" data-eio="l"></noscript> </div> </div> </div> <div class="sticky top-0 hidden h-screen lg:block lg:w-9/12 " id="right-side"> <img id="img0" class="absolute top-0 left-0 invisible object-contain object-bottom w-full h-full opacity-0 lg:object-center lazyload" 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