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I'm Aastha Trehan, a content marketer at VWO. I write, manage, and execute content. I love creating high-quality, engaging content that resonates with readers. When I'm not working, you can find me playing badminton or basketball, binge-watching movies, or getting lost in a good book. I'm also an adventure enthusiast and love trekking.","sameAs":["https://www.linkedin.com/in/aastha-trehan-7b3190283/"],"url":"https://vwo.com/blog/author/aasthatrehan/"},{"@type":"Question","@id":"https://vwo.com/blog/customer-analytics-tools/#faq-question-1737094214817","position":1,"url":"https://vwo.com/blog/customer-analytics-tools/#faq-question-1737094214817","name":"Q1. 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What are the various types of customer analytics tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>Customer behavior analytics tools:</strong> These track and analyze user actions and preferences.<br /><strong>Predictive analytics tools:</strong> These forecast future customer behavior and trends.<br /><strong>Sentiment analysis tools:</strong> They gauge customer emotions and feedback from text data.<br /><strong>Customer journey analytics tools:</strong> They analyze customer interactions across various touchpoints.<br /><strong>Customer retention and loyalty tools:</strong> They help improve customer retention and measure loyalty programs.","inLanguage":"en-US"},"inLanguage":"en-US"}]}</script>  <link rel='dns-prefetch' href='//vwo.com' /> <link rel='dns-prefetch' href='//research.vwo.com' /> <link rel="alternate" type="application/rss+xml" title="Blog » Feed" href="https://vwo.com/blog/feed/" /> <link rel="alternate" type="application/rss+xml" title="Blog » 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{display: none;}.slick-slide.dragging img {pointer-events: none;}.slick-initialized .slick-slide {display: block;}.slick-loading .slick-slide {visibility: hidden;}.slick-vertical .slick-slide {display: block;height: auto;border: 1px solid transparent;}.slick-arrow.slick-hidden {display: none;} </style> </head> <body class="post-template-default single single-post postid-94382 single-format-standard wp-embed-responsive loaded Mx(a) My(0) Bgc($color-white) C($color-black-light-3) Ff($new-font-family) Fz($base-font-size) Lh(1.5) Lts(0.6px) Wow(bw) has-body"> <script nonce="IN8UrCIpSGOs2fy0bXCUAmWM6hpp5zil"> (function() { const bodyTag = document.querySelector('body'); // eslint-disable-line no-restricted-syntax //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true) { bodyTag.classList.add("vwo_logged_in"); } else { bodyTag.classList.remove("vwo_logged_in"); } })(); </script> <div class="js-blog-header-top-nav js-main-nav-bar Pos(a) Z(8) Start(0) W(100%) C($color-black-light-3) T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trsdu(0.3s)::a"> <div class=""> <div class="container D(f) Ai(c) Py(15px) Py(8px)--md Jc(sb)"> <a class="Mend(30px)--xs Mend(60px)--lg Mend(15px) Td(n)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "H(a) header-top-theme-dark_D(n) W(90px)--md W(80px)" /> </a> <div class="Flxg(1)--md D(f) Ai(c) Jc(sb)"> <div class="js-blog-header-bottom-nav js-bottom-nav D(f) Ai(c)"> <ul class="js-main-navigation Start(0) Or(4) Or(2)--md open_D(b) D(f)--md D(b) Fld(c) Fld(r)--md Ai(c) M(0) P(0) Fxg(1) List(n) Bgc($color-white) Bgc(t)--md Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Pos(f) Pos(r)--md T(0)--md H(a)--md H(100vh) T(70px)"> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/blog" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)"> All Articles </a> </li> <li class="dropdown-trigger Pos(r)--md Pos(s) Mend(35px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <button type="button" class="js-header-dropdown open:h_C($color-purple) C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Px(0)--md M(0) Py(10px)--md Fw(700) Td(n) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t)--md Bgc($color-white) Bd(n) W(100%) Cur(p) M(0) Lh(inh) Px(20px) Py(16px) Fz($font-size-16)"> <span class="Mend(4px)">Categories</span> <svg width= "8" height= "5" class= "D(n) Fxs(0) D(i)--md" ><use xlink:href="#icon-chevron-down"></use></svg> <svg width= "9" height= "9" class= "C($color-blue) D(n)--md D(i) Fxs(0)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> <div class="js-dropdwon-menu Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Start(0) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Pos(s)--md Pos(a) Z(9) T(0) H(100%)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Pos(a) T(0) Z(1) Bgc($color-white) W(100%) C(#8d97a5) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb) Lh(inh)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Categories </button> <div class="menu-use-case-menu-container"><ul id="menu-use-case-menu" class=" blog-categories-dropdown dropdown-trigger:h_D(f)--md open-dropdown+D(f)--md Flw(w) Jc(sb) Miw(500px)--md Fz(16px)M(0) Py(10px)--md List(n) dropdown-trigger:h_D(b)--md Miw(230px)--md Bdrs(4px)--md Bdrs(0) open-dropdown+D(b)--md Pos(a) T(51px) T(40px)--md Z(2) D(n)--md Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) W(100%) H($category-blog-dropdown) Ov(a) H(a)--md Px(30px) Px(10px)--md"><li id="menu-item-83673" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://vwo.com/blog/ab-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">A/B (or Split) Testing</a></li> <li id="menu-item-81961" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/affiliate-marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Affiliate Marketing</a></li> <li id="menu-item-81962" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/calculator-de/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Calculator</a></li> <li id="menu-item-46042" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/cart-abandonment/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Cart Abandonment</a></li> <li id="menu-item-81963" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/click-through-rate/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Click Through Rate</a></li> <li id="menu-item-81964" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/compliance-regulation/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Compliance & Regulation</a></li> <li id="menu-item-46036" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/conversion-rate-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Conversion Rate Optimization</a></li> <li id="menu-item-81965" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-data-platform/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Data Platform</a></li> <li id="menu-item-46037" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/customer-engagement/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Engagement</a></li> <li id="menu-item-58619" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-experience/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Experience</a></li> <li id="menu-item-81966" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/data-security-privacy/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Data Security & Privacy</a></li> <li id="menu-item-46040" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/grow-traffic-and-subscribers/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Grow Traffic and Subscribers</a></li> <li id="menu-item-46039" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/landing-page-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Landing Page Optimization</a></li> <li id="menu-item-81967" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Marketing</a></li> <li id="menu-item-85972" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-insights/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Insights</a></li> <li id="menu-item-85973" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Testing</a></li> <li id="menu-item-81968" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/multi-variate-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Multivariate Testing</a></li> <li id="menu-item-81969" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/partner-ecosystem/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Partner Ecosystem</a></li> <li id="menu-item-85974" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/personalization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Personalization</a></li> <li id="menu-item-81970" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/segmentation-targeting/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Segmentation & Targeting</a></li> <li id="menu-item-85975" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/server-side-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Server-Side Testing</a></li> <li id="menu-item-46038" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/usability-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Usability Testing</a></li> <li id="menu-item-46041" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/visitor-behaviour-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Visitor Behavior Analytics</a></li> <li id="menu-item-85976" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/web-insights/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Web Insights</a></li> <li id="menu-item-85977" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/web-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Web Testing</a></li> <li id="menu-item-46045" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/website-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Website Analysis</a></li> <li id="menu-item-46044" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/website-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Website Optimization</a></li> <li id="menu-item-46043" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/website-redesign/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Website Redesign</a></li> </ul></div> </div> </li> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/product-updates" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)">Product Updates</a> </li> <li> <ul class="D(n)--md D(f) Fld(c) Ai(c) P(20px) My(0)"> <li class="D(f) Ai(c) Tt(u) Fz($font-size-12) C($color-grey-light-1) Fw(700)"> <svg width="14" height="14" class="Mend(10px)"><use xlink:href="#icon-global-language"></use></svg> Languages </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) "><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) js-header-dropdown Fz($font-size-14) Px(0) Py(14px)"><span class="D(f) Ai(c) Py(10px)--md Px(14px)--md Trsdu(0.3s) Bdrs(4px) Fz($font-size-13) header-nav-text"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN </span></button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/es/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h 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data-counter="right"></script> </div> </div> </div>   <div class="js-guide-container Maw(800px)--md M(a) Maw(100%)"> <article class="Px(50px)--md"> <h1 class="Fz($font-size-42)--xs Fz($font-size-20) Lh(1.2) Fw(800) Mb(20px) Mt(0)"> 10 Best Customer Analytics Tools in 2025: Features, Pricing & More </h1> <div class="D(f)--xs Ai(c) Mb(40px) Fz($font-size-14) Fw(500)"> <div class="D(f) Ai(c) Mend(16px)--sm Pend(16px)--sm Bdendw(1px)--sm Bdends(s)--sm Bdendc($color-black)--sm Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <div class="Lh(n) Mend(16px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/07/image-10-150x150.png" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/07/image-10-150x150.png 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/07/image-10-150x150.png 2x" alt= "Aastha Trehan" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/aasthatrehan/" class="M(0) Td(n) C($color-black-light-3) C($color-purple):h D(ib)" rel="noopener">Aastha Trehan</a> </div> </div> <div class=" Mend(16px)--sm Pend(16px)--sm Bdendw(1px)--sm Bdends(s)--sm Bdendc($color-black)--sm Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <time datetime="2025-01-17"> Last Updated: January 17, 2025 </time> </div> <div class="D(f) Ai(c) Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(7px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 15 Min Read </span> </div> </div> <div class="editor-content Pos(r)"> <p>Imagine knowing exactly what your customers want—before they even express it.</p> <p>It’s not enough to just sell a product, it’s about truly understanding your customers, their needs, behaviors, and preferences. </p> <p>Advanced customer analytics tools offer the insights necessary to decode customer behavior, optimize journeys, and cultivate deeper loyalty. By leveraging these tools, you can enhance the way you engage with your audience and drive long-term growth.</p> <p>In this blog, we’ll explore the various types of customer analytics tools, their benefits, and how to select the best ones for your business. Because understanding your customers isn’t just helpful, it’s essential for sustained success.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1200" height="700" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Feature-image-10-Best-Customer-Analytics-Tools-in-2025_-Features-Pricing-More.jpg" alt="10 Best Customer Analytics Tools In 2025 Features Pricing & More" class="wp-image-94383" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Feature-image-10-Best-Customer-Analytics-Tools-in-2025_-Features-Pricing-More.jpg 1200w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Feature-image-10-Best-Customer-Analytics-Tools-in-2025_-Features-Pricing-More.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Feature-image-10-Best-Customer-Analytics-Tools-in-2025_-Features-Pricing-More.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Feature-image-10-Best-Customer-Analytics-Tools-in-2025_-Features-Pricing-More.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Feature-image-10-Best-Customer-Analytics-Tools-in-2025_-Features-Pricing-More.jpg?tr=w-375 375w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Why customer analytics tools are essential" id="why-customer-analytics-tools-are-essential" data-menu-id="why-customer-analytics-tools-are-essential" style="text-align:left">Why customer analytics tools are essential</h2> <p>Customer analytics tools offer crucial insights for analyzing customer data. Here’s why they are important:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2400" height="1178" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png" alt="Why customer analytics tools are essential" class="wp-image-94387" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png 2400w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/1.png?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Deeper customer understanding" id="1-deeper-customer-understanding" data-menu-id="1-deeper-customer-understanding" style="text-align:left"><strong>1. Deeper customer understanding</strong></h3> <p>These tools enable businesses to discover valuable insights about customer behaviors, preferences, and pain points. Analyzing data can help companies create detailed customer personas and tailor experiences that meet specific needs.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Data-driven decision making" id="2-data-driven-decision-making" data-menu-id="2-data-driven-decision-making" style="text-align:left"><strong>2. Data-driven decision making</strong></h3> <p>Customer analytics tools transform raw data into actionable insights, empowering businesses to make informed decisions. This eliminates guesswork and ensures strategies are based on accurate, up-to-date customer information.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Enhanced personalization" id="3-enhanced-personalization" data-menu-id="3-enhanced-personalization" style="text-align:left"><strong>3. Enhanced personalization</strong></h3> <p>With customer analytics, businesses can deliver hyper-personalized experiences by understanding individual preferences and predicting future needs. Personalization drives customer satisfaction and loyalty, setting your brand apart from competitors.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Increased retention and loyalty" id="4-increased-retention-and-loyalty" data-menu-id="4-increased-retention-and-loyalty" style="text-align:left"><strong>4. Increased retention and loyalty</strong></h3> <p>Identifying potential churn and addressing it proactively is crucial for retention. Customer analytics tools help businesses track loyalty indicators and create retention strategies that keep customers engaged and coming back.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Optimized customer journeys" id="5-optimized-customer-journeys" data-menu-id="5-optimized-customer-journeys" style="text-align:left"><strong>5. Optimized customer journeys</strong></h3> <p>By mapping the entire customer journey, customer analytics tools highlight areas where customers face friction or drop-off. Businesses can optimize these touchpoints to create seamless, enjoyable experiences.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="6. Improved ROI" id="6-improved-roi" data-menu-id="6-improved-roi" style="text-align:left"><strong>6. Improved ROI</strong></h3> <p>With better targeting, improved customer experiences, and reduced churn, customer analytics tools directly impact the bottom line, maximizing the return on marketing and customer acquisition investments.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Types of customer analytics tools" id="types-of-customer-analytics-tools" data-menu-id="types-of-customer-analytics-tools" style="text-align:left">Types of customer analytics tools</h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Customer behavior analytics tools" id="1-customer-behavior-analytics-tools" data-menu-id="1-customer-behavior-analytics-tools" style="text-align:left">1. <strong>Customer behavior analytics tools</strong></h3> <p>These tools focus on tracking and analyzing customer actions and interactions with your website, app, or product. They provide insights into user behavior patterns, preferences, and pain points, helping businesses optimize the customer experience and improve conversion rates. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Predictive analytics tools" id="2-predictive-analytics-tools" data-menu-id="2-predictive-analytics-tools" style="text-align:left">2. <strong>Predictive analytics tools</strong></h3> <p>Predictive analytics tools use historical data, machine learning, and statistical algorithms to forecast future customer behaviors, trends, and outcomes. By analyzing past customer interactions, these tools help businesses anticipate customer needs, personalize experiences, and make proactive decisions to enhance satisfaction and loyalty.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Sentiment analysis tools" id="3-sentiment-analysis-tools" data-menu-id="3-sentiment-analysis-tools" style="text-align:left">3. <strong>Sentiment analysis tools</strong></h3> <p>Sentiment analysis tools process customer feedback, reviews, and social media mentions to understand customer emotions, opinions, and attitudes toward a product or brand. These tools use natural language processing (NLP) and machine learning to identify whether customer sentiments are positive, negative, or neutral, providing valuable insights for brand management and customer service strategies.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Customer journey analytics tools" id="4-customer-journey-analytics-tools" data-menu-id="4-customer-journey-analytics-tools" style="text-align:left">4. <strong>Customer journey analytics tools</strong></h3> <p>These tools focus on mapping the entire customer journey, from awareness to post-purchase, tracking interactions across multiple touchpoints. By identifying key moments in the typical customer journey, where customers engage or drop off, businesses can optimize every phase of the experience to improve conversions, customer satisfaction, and retention.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Customer retention and loyalty tools" id="5-customer-retention-and-loyalty-tools" data-menu-id="5-customer-retention-and-loyalty-tools" style="text-align:left">5. <strong>Customer retention and loyalty tools</strong></h3> <p>These tools are designed to help businesses track and improve customer retention, loyalty, and lifetime value. They provide insights into customer satisfaction, engagement, and potential churn, allowing businesses to create personalized campaigns, rewards, and incentives that strengthen relationships with existing customers and encourage repeat business.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Top customer analytics tools: Quick overview" id="top-customer-analytics-tools-quick-overview" data-menu-id="top-customer-analytics-tools-quick-overview" style="text-align:left">Top customer analytics tools: Quick overview</h2> <ul class="simpletoc-list"> <li class="selected"><a href="#1-vwo">VWO</a></li> <li class=""><a href="#2-hotjar">Hotjar</a></li> <li class=""><a href="#3-tableau">Tableau</a></li> <li class=""><a href="#4-google-analytics">Google Analytics</a></li> <li class=""><a href="#5-brandwatch">Brandwatch</a></li> <li class=""><a href="#6-sprout-social">Sprout Social</a></li> <li class=""><a href="#7-woopra">Woopra</a></li> <li class=""><a href="#8-kissmetrics">Kissmetrics</a></li> <li class=""><a href="#9-inmoment">Inmoment</a></li> <li class=""><a href="#10-zendesk">Zendesk</a></li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="10 Best customer analytics tools: In-depth review" id="10-best-customer-analytics-tools-in-depth-review" data-menu-id="10-best-customer-analytics-tools-in-depth-review" style="text-align:left">10 Best customer analytics tools: In-depth review</h2> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Customer behavior analytics tools" id="customer-behavior-analytics-tools" data-menu-id="customer-behavior-analytics-tools" style="text-align:left">Customer behavior analytics tools</h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. VWO" id="1-vwo" data-menu-id="1-vwo" style="text-align:left"><strong>1. VWO</strong></h3> <p>VWO is a leading end-to-end conversion rate optimization platform that allows you to analyze user behavior, conduct A/B testing, and personalize customer journeys. It enables businesses to make data-driven decisions, boosting engagement and conversions.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="VWO Insights | Overview" width="690" height="518" src="https://www.youtube.com/embed/9FA6Y1au7Lo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div><figcaption class="wp-element-caption">VWO Insights overview</figcaption></figure> <p><strong>Best features </strong></p> <p><strong>Heatmaps</strong></p> <p>You can visualize customer behavior on your website using color-coded heatmaps, which track user interactions and highlight where visitors focus their attention. This helps identify areas of strong engagement and those that may need improvement. Dynamic heatmaps capture interactions with live elements. Clickmaps highlight where visitors click. Scrollmaps reveal how far users scroll on a page. Click area heatmaps compare clicks across different sections, and element lists provide detailed click data for specific elements, including hidden ones.</p> <p><strong>Session recordings</strong></p> <p>Session recordings provide a detailed look into user behavior, showing how visitors navigate your website. It tracks user interactions, highlighting frustration points like rage clicks and dead clicks. Its customizable filters option allows segmentation by funnel stages, or specific pages, providing targeted insights. </p> <p><strong>Form analytics</strong></p> <p>You can gain insights into how users interact with your forms by tracking where they drop off and how long they spend on each field. It reveals customer struggles with form completion, highlighting areas that cause friction and allowing you to optimize for a smoother user experience.</p> <p><strong>Open-ended surveys</strong></p> <p>You can capture deeper insights by allowing users to provide detailed feedback in their own words. These surveys go beyond simple ratings, helping you understand what customers liked or disliked about their experience. Its AI-powered summaries condense key insights from responses, eliminating the need for manual analysis and providing actionable data in real-time.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="" id="" data-menu-id="" style="text-align:left">How Insights Dashboard provides a complete view of user insights</h3> <p>It offers a centralized dashboard that helps businesses analyze customer behavior across various touchpoints, providing actionable insights to enhance user experience. </p> <figure class="wp-block-image size-full"><img decoding="async" width="1920" height="1080" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png" alt="Insights Dashboard" class="wp-image-94391" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png 1920w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Insights-dasboard.png?tr=w-375 375w" sizes="(max-width: 1920px) 100vw, 1920px" /><figcaption class="wp-element-caption">Insights Dashboard</figcaption></figure> <p>It scores webpage experiences from 0 to 100, helping businesses quickly identify underperforming web pages and areas of improvement.</p> <p>See the features in action. <a href="#free-trial">Start with a free trial today</a>!</p> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">Gain full control over how you want data to be collected, as VWO offers both dynamic and flexible sampling methods. Flexible sampling enables you to adjust the amount of traffic tracked, helping you optimize your data usage. On the other hand, dynamic sampling captures every visitor interaction during high-traffic periods, ensuring you don’t miss any crucial insights.</p></div></div></div></div> <p><strong>Pricing</strong><strong><br></strong>VWO Insights starts at $139/month, billed annually </p> <p><strong>Free trial </strong></p> <p>30-day free trial</p> <h3 class="wp-block-heading">A notable success story: Micro Focus drives conversion with VWO Insights </h3> <p>Micro Focus, a FTSE 250 software group with nearly five decades of experience, specializes in digital transformation. The company has been using VWO for optimization efforts since 2016, focusing on improving conversion rates across their main website and sub-domains. </p> <h4 class="wp-block-heading"><strong>Challenge</strong></h4> <p>The team faced several challenges in optimizing their website:</p> <ul class="wp-block-list"> <li>Low form completions </li> <li>The Free Trial CTA was not visible, impacting conversions</li> <li>The Marketplace sub-domain had low traffic on product pages, resulting in missed revenue opportunities.</li> </ul> <h4 class="wp-block-heading"><strong>Solution</strong></h4> <p>By using VWO Insights, the team could visualize where users were dropping off, which elements were being ignored, and where improvements could be made. The ability to measure and track user behavior allowed them to fine-tune their website’s design and functionality, leading to significant improvements in conversion rates. The team then ran a series of tests to address these challenges.</p> <p><strong>Results</strong></p> <ul class="wp-block-list"> <li><strong>Test 1</strong>: A 5.89% improvement in form completions was observed after adding asterisks to mandatory fields.</li> <li><strong>Test 2</strong>: Moving the CTA above the fold led to a <a href="https://vwo.com/success-stories/microfocus/">12.37% increase in form completions</a>.</li> <li><strong>Test 3</strong>: The addition of product links on the Marketplace resulted in a 124.13% increase in traffic to product pages.</li> </ul> <p>With heatmaps, scrollmaps, and session recordings, the team was able to identify friction points and areas of improvement. This highlights the importance of understanding user behavior to optimize key website elements and drive business growth.</p> <h3 class="wp-block-heading">How Healthpost transformed their eCommerce experience with VWO </h3> <p>Watch Roshan Vinod, UX Designer at Healthpost, as he shares how VWO contributed to their eCommerce success. Check out the full video testimonial below:</p> <figure class="wp-block-image"><a href="https://vwo.com/customers/?wvideo=c4iib4g20c"><img decoding="async" src="https://lh7-qw.googleusercontent.com/docsz/AD_4nXc6RFUjXCa6mPt2SrVExuvY5RmKERIdeLEgvKK8olLa3WxqeVidtttsPzhnl4-JYPD76lxpwlemP1eos2k35tCZLSBi3VYPiPXVJTIg8JxhBZESk_qr1XSXoClumS6zWk8Tc99HBQ?key=gE_Q0xzM4ainbZC3kH4rvGsS" alt="" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Hotjar" id="2-hotjar" data-menu-id="2-hotjar" style="text-align:left"><strong>2. Hotjar</strong></h3> <p><a href="https://www.hotjar.com/" target="_blank" rel="noreferrer noopener">Hotjar</a> is a powerful customer behavior analytics tool that helps businesses understand how users interact with their websites. By combining key features like heatmaps, session recordings, and surveys, it offers deep insights into user actions, preferences, and pain points. </p> <p>Hotjar’s surveys offer pre-designed templates that make it easy to gather valuable customer insights. These surveys help you understand user motivations, identify pain points, and collect actionable feedback. Additionally, the feedback widget allows you to capture real-time user sentiment directly from your audience.</p> <figure class="wp-block-image size-full"><img decoding="async" width="946" height="495" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Hotjar-dashboard.png" alt="Hotjar Dashboard" class="wp-image-94395" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Hotjar-dashboard.png 946w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Hotjar-dashboard.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Hotjar-dashboard.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Hotjar-dashboard.png?tr=w-375 375w" sizes="(max-width: 946px) 100vw, 946px" /><figcaption class="wp-element-caption">Hotjar Dashboard</figcaption></figure> <p><strong>Best features</strong></p> <ul class="wp-block-list"> <li>Heatmaps</li> <li>Session recordings</li> <li>Surveys</li> <li>Feedback widget</li> <li>Funnels</li> <li>Form analysis</li> <li>Cohort analysis</li> <li>User interviews</li> </ul> <p><strong>Pricing</strong></p> <p>Hotjar offers plans tailored to businesses of all sizes: </p> <ul class="wp-block-list"> <li><strong>Observe plan:</strong> Starting at $32/month</li> <li><strong>Ask plan: </strong>Starting at $48/month</li> <li><strong>Engage plan:</strong> Starting at $72/month</li> </ul> <p><strong>Free trial</strong></p> <p>15-day free trial </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Predictive analytics tools" id="predictive-analytics-tools" data-menu-id="predictive-analytics-tools" style="text-align:left">Predictive analytics tools</h3> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Tableau " id="3-tableau" data-menu-id="3-tableau" style="text-align:left"><strong>3. Tableau </strong></h3> <p><a href="https://www.tableau.com/" target="_blank" rel="noreferrer noopener">Tableau</a> is a powerful analytics and visualization tool designed to provide real-time, data-driven insights into customer behavior and preferences. It helps businesses enhance customer interactions, achieve micro-segmentation, and make informed decisions. With its robust features, Tableau is a go-to solution for organizations seeking to understand and anticipate evolving customer needs.</p> <p>Its AI-powered predictive analytics feature uses advanced algorithms to anticipate customer needs and forecast future trends, empowering businesses with better targeting and more informed decision-making.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2637" height="1404" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png" alt="Tableau" class="wp-image-94399" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png 2637w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Tableau.png?tr=w-375 375w" sizes="(max-width: 2637px) 100vw, 2637px" /><figcaption class="wp-element-caption">Tableau</figcaption></figure> <p><strong>Best features </strong></p> <ul class="wp-block-list"> <li>Real-time analytics</li> <li>Micro-segmentation</li> <li>Visualization at every touchpoint</li> <li>Correlation analysis</li> <li>Distribution analysis</li> <li>Volatility analysis</li> </ul> <p><strong>Pricing</strong></p> <p>Tableau’s pricing starts at $15/user per month</p> <p><strong>Free trial </strong></p> <p>14-day free trial </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Google Analytics" id="4-google-analytics" data-menu-id="4-google-analytics" style="text-align:left"><strong>4. Google Analytics</strong></h3> <p><a href="https://marketingplatform.google.com/about/analytics/" target="_blank" rel="noreferrer noopener">Google Analytics</a> is a widely used analytics tool. It helps businesses track and analyze website traffic, user behavior, and engagement metrics. By providing both quantitative and qualitative data, Google Analytics helps businesses understand how customers interact with their websites and optimize their marketing strategies accordingly. </p> <p>Its robust features, like segmentation and custom dashboards, help businesses tailor their analysis to specific audience groups and objectives. </p> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="840" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Google-analytics-dashboard-2.png" alt="Google Analytics Dashboard" class="wp-image-94440" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Google-analytics-dashboard-2.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Google-analytics-dashboard-2.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Google-analytics-dashboard-2.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Google-analytics-dashboard-2.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Google-analytics-dashboard-2.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Google-analytics-dashboard-2.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">Google Analytics Dashboard</figcaption></figure> <p><strong>Best features </strong></p> <ul class="wp-block-list"> <li>Real-time reporting</li> <li>Audience reports</li> <li>Behavior flow analysis</li> <li>Conversion tracking</li> <li>Funnel analysis</li> <li>E-commerce tracking</li> <li>Segmentation</li> <li>Site search analysis</li> <li>Campaign tracking</li> </ul> <p><strong>Pricing</strong></p> <p>Google Analytics 360, starts at $50,000 per year.</p> <p><strong>Free trial </strong></p> <p>Google Analytics follows a freemium pricing model.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Sentiment analysis tools" id="sentiment-analysis-tools" data-menu-id="sentiment-analysis-tools" style="text-align:left">Sentiment analysis tools</h3> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Brandwatch " id="5-brandwatch" data-menu-id="5-brandwatch" style="text-align:left"><strong>5. Brandwatch </strong></h3> <p><a href="https://www.brandwatch.com/" target="_blank" rel="noreferrer noopener">Brandwatch</a> leverages social listening to provide businesses with valuable insights into customer opinions, brand health, and market trends. It uses AI to analyze online conversations across social media platforms, news websites, blogs, and forums, offering a comprehensive view of public sentiment. Brandwatch enables brands to track customer experiences, identify emerging trends, and gain a deeper understanding of their audience’s needs.</p> <p>Its sentiment analysis feature helps measure brand perception by assessing emotional tones in customer mentions, and the audience insights feature provides detailed data on demographics and interests, enabling businesses to tailor their strategies effectively. </p> <figure class="wp-block-image size-full"><img decoding="async" width="2619" height="1388" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png" alt="Brandwatch" class="wp-image-94444" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png 2619w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Brandwatch.png?tr=w-375 375w" sizes="(max-width: 2619px) 100vw, 2619px" /><figcaption class="wp-element-caption">Brandwatch</figcaption></figure> <p><strong>Best features </strong></p> <ul class="wp-block-list"> <li>Social listening </li> <li>Brand health tracking</li> <li>Advanced reporting</li> <li>Influencer tracking</li> <li>Crisis management</li> <li>Advanced filtering</li> <li>Keyword tracking</li> </ul> <p><strong>Pricing</strong></p> <p>Brandwatch offers custom pricing based on the specific needs of each business</p> <p><strong>Free trial </strong></p> <p>14-day free trial</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="6. Sprout Social" id="6-sprout-social" data-menu-id="6-sprout-social" style="text-align:left"><strong>6. Sprout Social</strong></h3> <p><a href="https://sproutsocial.com/" target="_blank" rel="noreferrer noopener">Sprout Social</a> helps businesses manage their social media presence while gaining valuable insights into customer behavior. It combines social media management with robust analytics to track engagement, sentiment, and trends, enabling brands to deliver exceptional customer experiences and foster loyalty.</p> <p>Its social analytics feature provides in-depth insights into audience engagement, content performance, and overall social media ROI. Additionally, Sprout Social offers paid social ads and analytics, enabling businesses to evaluate and report on the success of paid social campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter. </p> <figure class="wp-block-image size-full"><img decoding="async" width="2596" height="1399" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png" alt="Sprout Social" class="wp-image-94448" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png 2596w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Sprout-Social.png?tr=w-375 375w" sizes="(max-width: 2596px) 100vw, 2596px" /><figcaption class="wp-element-caption">Sprout Social</figcaption></figure> <p><strong>Best features </strong></p> <ul class="wp-block-list"> <li>Social listening</li> <li>Audience demographics </li> <li>Competitor analysis</li> <li>Sentiment analysis</li> <li>Audience engagement metrics</li> <li>Trend analysis</li> <li>AI-driven insights</li> <li>Custom reporting</li> <li>Influencer marketing</li> <li>Hashtag performance tracking</li> </ul> <p><strong>Pricing</strong></p> <p>Plans start at $199/month</p> <p><strong>Free trial </strong></p> <p>30-day free trial </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Customer journey analytics tools" id="customer-journey-analytics-tools" data-menu-id="customer-journey-analytics-tools" style="text-align:left">Customer journey analytics tools</h3> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="7. Woopra " id="7-woopra" data-menu-id="7-woopra" style="text-align:left"><strong>7. Woopra </strong></h3> <p><a href="https://www.woopra.com/" target="_blank" rel="noreferrer noopener">Woopra</a> provides real-time insights into user behavior across multiple touchpoints. By offering comprehensive tools for tracking, segmentation, and reporting, Woopra helps businesses optimize their customer experiences and improve retention rates.</p> <p>Its real-time customer journey analytics allows businesses to visualize and optimize the entire customer experience. Additionally, its retention reports monitor user engagement trends and measure the effectiveness of retention strategies over time.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2448" height="1396" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png" alt="Woopra" class="wp-image-94456" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png 2448w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Woopra-1.png?tr=w-375 375w" sizes="(max-width: 2448px) 100vw, 2448px" /><figcaption class="wp-element-caption">Woopra</figcaption></figure> <p><strong>Best features</strong></p> <ul class="wp-block-list"> <li>Customer journey mapping </li> <li>Behavioral Segmentation</li> <li>Funnel analysis</li> <li>Dynamic segmentation</li> <li>Retention reports</li> <li>Custom reports</li> <li>Cohort analysis</li> <li>Churn prediction</li> </ul> <p><strong>Pricing</strong><strong><br></strong>Paid plans start at $49/month </p> <p><strong>Free trial </strong></p> <p>14-day free trial</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="8. Kissmetrics" id="8-kissmetrics" data-menu-id="8-kissmetrics" style="text-align:left">8. Kissmetrics</h3> <p><a href="https://www.kissmetrics.io/" target="_blank" rel="noreferrer noopener">Kissmetrics</a> helps businesses understand customer actions, track conversions, and improve retention. By focusing on the customer journey and lifetime value, Kissmetrics empowers companies to make data-driven decisions and optimize their marketing efforts.</p> <p>It integrates with testing tools to track and analyze the impact of experiments on customer behavior. Additionally, it can also measure the long-term value (LTV)  of customers to refine acquisition and retention strategies.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="659" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Kissmetrics-1.png" alt="Kissmetrics" class="wp-image-94461" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Kissmetrics-1.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Kissmetrics-1.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Kissmetrics-1.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Kissmetrics-1.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Kissmetrics-1.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Kissmetrics-1.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">Kissmetrics</figcaption></figure> <p><strong>Best features </strong></p> <ul class="wp-block-list"> <li>Funnel analysis</li> <li>Event tracking</li> <li>Customer segmentation</li> <li>Revenue reporting</li> <li>Behavior-based insights</li> <li>Cohort analysis</li> <li>Campaign tracking</li> <li>E-commerce analytics</li> </ul> <p><strong>Pricing</strong><strong><br></strong>Paid plans start at $299/month </p> <p><strong>Free trial</strong></p> <p>14-day free trial</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Customer retention and loyalty tools" id="customer-retention-and-loyalty-tools" data-menu-id="customer-retention-and-loyalty-tools" style="text-align:left">Customer retention and loyalty tools</h3> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="9. InMoment " id="9-inmoment" data-menu-id="9-inmoment" style="text-align:left">9. InMoment </h3> <p><a href="https://inmoment.com/" target="_blank" rel="noreferrer noopener">InMoment</a> is a customer experience management (CXM) platform that helps businesses collect, analyze, and act on customer feedback in real time. It<strong> </strong>centralizes customer feedback from various sources, enabling businesses to understand their customers’ needs and concerns. </p> <p>Additionally, its reputation management feature allows you to respond swiftly to customer concerns, maintain a positive brand image, and make data-driven decisions that boost customer satisfaction and loyalty. </p> <figure class="wp-block-image size-full"><img decoding="async" width="2468" height="1409" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png" alt="Inmoment" class="wp-image-94469" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png 2468w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/InMoment-1.png?tr=w-375 375w" sizes="(max-width: 2468px) 100vw, 2468px" /><figcaption class="wp-element-caption">InMoment</figcaption></figure> <p><strong>Best features</strong></p> <ul class="wp-block-list"> <li>Text analytics</li> <li>Conversational analytics</li> <li>Predictive analytics</li> <li>Brand monitoring</li> <li>Sentiment analysis</li> <li>Customer feedback analysis</li> <li>Customer journey mapping</li> </ul> <p><strong>Pricing</strong><strong><br></strong>Offers customized pricing based on business requirements</p> <p><strong>Free trial</strong></p> <p>30-day free trial</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="10. Zendesk " id="10-zendesk" data-menu-id="10-zendesk" style="text-align:left">10. Zendesk </h3> <p>Zendesk offers a suite of tools for managing customer inquiries, tickets, and support tickets across multiple channels, including email, chat, and social media. </p> <p>Its real-time and historical data feature allows businesses to access up-to-the-minute information and analyze past trends, facilitating timely decision-making. Additionally, Zendesk provides pre-built dashboards for every channel, enabling businesses to monitor performance across different platforms effectively.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="836" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Zendesk.png" alt="Zendesk" class="wp-image-94473" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/Zendesk.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Zendesk.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Zendesk.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Zendesk.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Zendesk.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/Zendesk.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">Zendesk</figcaption></figure> <p><strong>Best features </strong></p> <ul class="wp-block-list"> <li>Omnichannel analytics</li> <li>Customizable dashboards</li> <li>Customer satisfaction metrics</li> <li>Engagement metrics</li> <li>Trend analysis</li> <li>Advanced reporting tools</li> <li>Data visualization</li> </ul> <p><strong>Pricing</strong></p> <p>Pricing starts at $19/month per agent for the basic plan</p> <p><strong>Free trial </strong></p> <p>14-day free trial </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Additional customer analytics tools to consider" id="additional-customer-analytics-tools-to-consider" data-menu-id="additional-customer-analytics-tools-to-consider" style="text-align:left">Additional customer analytics tools to consider</h2> <ol class="wp-block-list"> <li><a href="https://www.crazyegg.com/" target="_blank" rel="noreferrer noopener">Crazy Egg</a></li> <li><a href="https://www.luckyorange.com/" target="_blank" rel="noreferrer noopener">Lucky Orange</a></li> <li><a href="https://www.qualtrics.com/" target="_blank" rel="noreferrer noopener">Qualtrics</a></li> <li><a href="http://customer.io" target="_blank" rel="noreferrer noopener">Customer.io</a></li> <li><a href="https://mixpanel.com/" target="_blank" rel="noreferrer noopener">Mixpanel</a></li> </ol> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="How to select the best customer experience analytics tools" id="how-to-select-the-best-customer-experience-analytics-tools" data-menu-id="how-to-select-the-best-customer-experience-analytics-tools" style="text-align:left">How to select the best customer experience analytics tools</h2> <p>With several options available, it’s important to carefully evaluate tools based on the following factors to ensure you select the one that aligns with your goals:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2400" height="1644" src="https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png" alt="Illustration depicting how to select the best customer experience analytics tools" class="wp-image-94481" srcset="https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png 2400w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2025/01/2.png?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Customer analytics category" id="1-customer-analytics-category" data-menu-id="1-customer-analytics-category" style="text-align:left"><strong>1. Customer analytics category</strong></h3> <p>Every tool specializes in different aspects of customer analytics, such as UX analytics, behavioral tracking, customer journey analysis, or real-time insights. Understanding the specific category that aligns with your business objectives is essential for selecting the right tool. It ensures that you gather the right type of data to drive actionable insights.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Ease of use and integration" id="2-ease-of-use-and-integration" data-menu-id="2-ease-of-use-and-integration" style="text-align:left"><strong>2. Ease of use and integration</strong></h3> <p>The tool should integrate smoothly with your existing systems, such as your CRM, marketing platform, or website. A user-friendly interface is also critical, especially for teams that may lack technical expertise. The simpler the tool is to implement and use, the faster you can start leveraging insights to improve the customer experience.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Data security and privacy" id="3-data-security-and-privacy" data-menu-id="3-data-security-and-privacy" style="text-align:left"><strong>3. Data security and privacy</strong></h3> <p>When selecting an analytics tool, it’s vital to ensure that it complies with privacy regulations like GDPR, CCPA, or industry-specific security standards. Data security should be a top priority, especially if you handle sensitive customer data. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Pricing and scalability" id="4-pricing-and-scalability" data-menu-id="4-pricing-and-scalability" style="text-align:left"><strong>4. Pricing and scalability</strong></h3> <p>Different tools offer various pricing models, so it’s important to choose one that fits your budget and can scale with your business growth. Look for flexible pricing plans that allow you to start small and expand as your customer base and needs grow. This ensures that the tool remains affordable as you continue to use it more extensively over time.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Advanced features and customization" id="5-advanced-features-and-customization" data-menu-id="5-advanced-features-and-customization" style="text-align:left"><strong>5. Advanced features and customization</strong></h3> <p>Many customer experience analytics tools offer advanced features such as predictive analytics, AI-driven insights, real-time reporting, and customization options. Evaluating the level of sophistication and flexibility that the tool provides will help ensure it can meet your specific requirements and adapt as your business evolves.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="6. Customer support and resources" id="6-customer-support-and-resources" data-menu-id="6-customer-support-and-resources" style="text-align:left"><strong>6. Customer support and resources</strong></h3> <p>Excellent customer support is vital for troubleshooting issues and maximizing the value of the tool. Look for analytics platforms that offer robust resources, such as tutorials, documentation, and a responsive support team. This ensures that you have the guidance needed to fully leverage the tool and optimize your customer experience strategy.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Comparing the best customer analytics tools" id="comparing-the-best-customer-analytics-tools" data-menu-id="comparing-the-best-customer-analytics-tools" style="text-align:left">Comparing the best customer analytics tools</h2> <p>Below is a table showcasing the top 5 customer analytics tools, each offering unique features that cater to different aspects of customer data analysis. </p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Tool</strong></td><td><strong>Customer Analytics Category</strong></td><td><strong>Pricing</strong></td><td><strong>Free Trial</strong></td></tr><tr><td>VWO</td><td>Customer behavior analytics</td><td>Starts at $139/month (billed annually)</td><td>30-day free trial</td></tr><tr><td>Google Analytics</td><td>Predictive analytics </td><td>Google Analytics 360: Starts at $50,000/year</td><td>Freemium model</td></tr><tr><td>Brandwatch</td><td>Sentiment analysis </td><td>Custom pricing </td><td>14-day free trial</td></tr><tr><td>Woopra</td><td>Customer journey analytics </td><td>Starts at $49/month</td><td>14-day free trial</td></tr><tr><td>InMoment </td><td>Customer retention and loyalty </td><td>Custom pricing </td><td>30-day free trial</td></tr></tbody></table></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Wrapping Up" id="wrapping-up" data-menu-id="wrapping-up" style="text-align:left">Wrapping Up</h2> <p>Your customers are speaking through their clicks, purchases, and feedback. It’s time to listen, analyze, and act. With the right customer analytics tools, you’re equipped to turn insights into impact and create a future where your customers feel seen, heard, and valued.</p> <p>Customer analytics tools help businesses understand their customers, refine strategies based on those insights, and create meaningful connections.</p> <p>By leveraging the insights these tools provide, you can craft personalized experiences, improve customer retention, and drive sustainable growth.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Frequently asked questions (FAQs)" id="frequently-asked-questions-faqs" data-menu-id="frequently-asked-questions-faqs" style="text-align:left">Frequently asked questions (FAQs)</h2> <div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1737094214817"><strong class="schema-faq-question"><strong>Q1. What is customer analytics?</strong></strong> <p class="schema-faq-answer">Customer analytics involves collecting and analyzing customer data to understand behaviors, preferences, and interactions, helping businesses improve customer experience and make data-driven decisions.</p> </div> <div class="schema-faq-section" id="faq-question-1737094249094"><strong class="schema-faq-question"><strong>Q2. Why are customer analytics tools important?</strong></strong> <p class="schema-faq-answer">They provide insights into customer behavior, enabling businesses to personalize services, optimize marketing, and enhance customer experiences, leading to higher conversions and better retention.</p> </div> <div class="schema-faq-section" id="faq-question-1737094269343"><strong class="schema-faq-question"><strong>Q3. How do you select the best customer analytics software tool?</strong></strong> <p class="schema-faq-answer">Look for tools that are easy to use, integrate well with other platforms, offer customizable reports, provide advanced data analysis features, and have strong customer support.</p> </div> <div class="schema-faq-section" id="faq-question-1737094293853"><strong class="schema-faq-question"><strong>Q4. What are the various types of customer analytics tools?</strong></strong> <p class="schema-faq-answer"><strong>Customer behavior analytics tools:</strong> These track and analyze user actions and preferences.<br /><strong>Predictive analytics tools:</strong> These forecast future customer behavior and trends.<br /><strong>Sentiment analysis tools:</strong> They gauge customer emotions and feedback from text data.<br /><strong>Customer journey analytics tools:</strong> They analyze customer interactions across various touchpoints.<br /><strong>Customer retention and loyalty tools:</strong> They help improve customer retention and measure loyalty programs.</p> </div> </div> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/customer-analytics-tools/" data-title="10 Best Customer Analytics Tools in 2025: Features, Pricing & More" data-hashtags="" data-post-id="94382"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continue Reading</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div>  <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/conversion-rate-optimization/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Conversion Rate Optimization </a> <a href="https://vwo.com/blog/customer-engagement/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Customer Engagement </a> </div> </div>  <div class="Mt(80px)"> <div class="D(f) Ai(fs) Gp(20px) Bgc($color-purple-light-7) P(30px) Bdrs(10px) Fld(r)--sm Fld(c)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/07/image-10-150x150.png" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/07/image-10-150x150.png 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/07/image-10-150x150.png 2x" alt= "Aastha Trehan" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/aasthatrehan/" class="M(0) Fz($font-size-18) Td(n) Fw(700) Mb(10px) D(ib) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Aastha Trehan</a> <small class="D(b) Fz($font-size-13)">Hey there! I'm Aastha Trehan, a content marketer at VWO. I write, manage, and execute content. I love creating high-quality, engaging content that resonates with readers. When I'm not working, you can find me playing badminton or basketball, binge-watching movies, or getting lost in a good book. I'm also an adventure enthusiast and love trekking.</small> </div> </div> </div>  </div>  </article> </div>  <div class="Pos(st) W(225px) End(0) T(100px) D(n) D(b)--md"> <div class="Bgc($color-purple-light-7) P(20px) Bdrs(10px) Mb(25px)"> <h6 class="Fz($font-size-14) Fw(500) Mt(0) Mb(15px)"> Uncover hidden visitor insights to improve their website journey </h6> <button data-modal="modal-request-demo-extended" type="button" class="Bg(n) Bd(n) Fw(700) pink-common-link Cur(p) P(0)"> Request Demo </button> </div> <div class="D(f)--md Flw(w) Gp(10px) Mb(60px)"> <span class="W(100%) Tt(u) Fz($font-size-12) Fw(700) D(ib)"> Share </span> <a href="mailto:?subject=10%20Best%20Customer%20Analytics%20Tools%20in%202025%3A%20Features%2C%20Pricing%20%26amp%3B%20More&body=https%3A%2F%2Fvwo.com%2Fblog%2Fcustomer-analytics-tools%2F" class="Td(n) D(f) Ai(c) Jc(c) H(40px) W(40px) Bdrs(50%) C(inh) Bdw(1px) Bds(s) Bdc(inh) Bdc(inh):h C($color-purple):h" rel="nofollow noopener"> <svg width= "18" height= "14" 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Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Phone Number <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Password <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Password</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-free-trial-step2-cu-gdpr-consent-checkbox" value="true" data-qa="modal-free-trial-step2-gdpr-consent-checkbox"/> <label for="modal-free-trial-step2-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Create Account</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO is setting up your account</span> </div> <div class="Ta(c) Mt(10px)">We've sent a message to <span class="nls_protected C($color-blue) js-post-form-user-email"> yourmail@domain.com </span> with instructions to verify your account.</div> </div> <div> <div class="Fw(700) My(10px)">Can't find the mail?</div> <div>Check your spam, junk or secondary inboxes.</div> <div>Still can't find it? Let us know at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Let's talk</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Talk to a sales representative</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">World Wide</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">You can also email us at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="js-vwo-form-validate-and-submit submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Get in touch</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">First Name: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="js-vwo-form-validate-and-submit active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! 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