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Helping Brands Engage and Influence Buyers with New Advertising Capabilities
<!DOCTYPE html> <html lang="en" dir="ltr" class="wcmmode-disabled runmode-publish" prefix="og: http://ogp.me/ns#"> <head> <title>Helping Brands Engage and Influence Buyers with New Advertising Capabilities</title> <meta name="treeID" content="AAYnjxD1scPUijCGamwJKw=="> <meta charset="utf-8"/> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://content.linkedin.com/etc.clientlibs/settings/wcm/designs/gandalf/clientlibs/resources/artdeco-aem/artdeco/static/images/icons.svg"/> <meta name="asset-url" id="artdeco/static/fonts/fonts64.css" content="https://content.linkedin.com/etc.clientlibs/settings/wcm/designs/gandalf/clientlibs/resources/artdeco-aem/artdeco/static/fonts/fonts64.css"/> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"/> <meta name="viewport" content="width=device-width"/> <meta name="globalTrackingUrl" content="https://www.linkedin.com/li/track"> <meta name="globalTrackingAppName" content="microsites"> <meta name="globalTrackingAppId" content="microsites"> <meta name="appName" content="microsites"> <meta property="og:title" content="Helping Brands Engage and Influence Buyers with New Advertising Capabilities"> <meta property="og:url" content="https://news.linkedin.com/2024/October/helping-brands-engage-and-influence-buyers-with-new-advertising-"> <meta property="og:locale" content="en_US"> <meta property="og:image" content="https://news.linkedin.com/content/dam/me/news/en-us/images/Splash_banner_2000x600pixels-05.jpg"/> <meta property="og:description" content="With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and expert voices for information. Today, we’re introducing new research to help marketers understand how buyers like to receive information. We’re also sharing new capabilities for Live Events and adding more customization options in Accelerate, our AI campaign creation experience, including video ads and new campaign objectives. Why This Matters: Capturing attention and engaging with the 95% of buyers who are out-of-market is one of the biggest challenges facing B2B marketers today, especially when 81% of B2B buyers choose to purchase from brands they already know on day one. Understanding how buyers like to receive information and then developing your marketing campaign based on those insights and your business objectives is critical. What Buyers Need: Our new ‘Business of Influence’ research*, which surveyed over 1,700 B2B tech buyers in the US, UK and India, reveals how buyers look to receive information about new products. Global research finds: Video is the most compelling form of content: 63% of B2B buyers say that short-form social video content helps inform buying decisions, with 80% of those who consume video content saying that video-focused influencer content is one of the most trusted forms of content in B2B. Influencer content is critical during consideration: 67% of buyers, who are aware of B2B influencer marketing, say that influencer content plays a critical role in the consideration stage of the IT buying process. B2B influencers must be subject matter experts: 53% of B2B buyers say that subject matter expertise is the most important trait for B2B influencers. Expert content helps build trust: 67% of buyers who consume B2B influencer content say that B2B expert content helps build brand trust and creates awareness of different products and solutions. Our data shows that video is now the fastest-growing format on LinkedIn, with uploads up 34% year-over-year, and according to the emarketer report, ‘B2B Video Marketing in 2024,’ LinkedIn is one of the leading B2B video platforms for brands. About the New Product Capabilities To help brands connect and build influence with buyers through multiple formats, including video, we’re introducing new capabilities: Live Event Ads: With Live Events on LinkedIn up by 14.4% in the past year and Thought Leader Ads generating 2.3x higher click-through-rate (CTR) compared to single image ads, we’re introducing new features to allow B2B marketers to maximize registration and participation in their events. Coming this quarter, they can: Promote a members' post about the Live Event their Company Page is hosting with a Thought Leader Ad that links directly to the event to drive more registrations, views and engagement Offer a ‘sneak peek” with a 30-second video appearing on LinkedIn to allow people to preview during and post-event to help drive registration and attendance Regionally target who they want to invite when setting up the event to promote a more personalized event experience"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Helping Brands Engage and Influence Buyers with New Advertising Capabilities"> <meta name="twitter:description" content="With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and expert voices for information. Today, we’re introducing new research to help marketers understand how buyers like to receive information. We’re also sharing new capabilities for Live Events and adding more customization options in Accelerate, our AI campaign creation experience, including video ads and new campaign objectives. Why This Matters: Capturing attention and engaging with the 95% of buyers who are out-of-market is one of the biggest challenges facing B2B marketers today, especially when 81% of B2B buyers choose to purchase from brands they already know on day one. Understanding how buyers like to receive information and then developing your marketing campaign based on those insights and your business objectives is critical. What Buyers Need: Our new ‘Business of Influence’ research*, which surveyed over 1,700 B2B tech buyers in the US, UK and India, reveals how buyers look to receive information about new products. Global research finds: Video is the most compelling form of content: 63% of B2B buyers say that short-form social video content helps inform buying decisions, with 80% of those who consume video content saying that video-focused influencer content is one of the most trusted forms of content in B2B. Influencer content is critical during consideration: 67% of buyers, who are aware of B2B influencer marketing, say that influencer content plays a critical role in the consideration stage of the IT buying process. B2B influencers must be subject matter experts: 53% of B2B buyers say that subject matter expertise is the most important trait for B2B influencers. Expert content helps build trust: 67% of buyers who consume B2B influencer content say that B2B expert content helps build brand trust and creates awareness of different products and solutions. Our data shows that video is now the fastest-growing format on LinkedIn, with uploads up 34% year-over-year, and according to the emarketer report, ‘B2B Video Marketing in 2024,’ LinkedIn is one of the leading B2B video platforms for brands. About the New Product Capabilities To help brands connect and build influence with buyers through multiple formats, including video, we’re introducing new capabilities: Live Event Ads: With Live Events on LinkedIn up by 14.4% in the past year and Thought Leader Ads generating 2.3x higher click-through-rate (CTR) compared to single image ads, we’re introducing new features to allow B2B marketers to maximize registration and participation in their events. Coming this quarter, they can: Promote a members' post about the Live Event their Company Page is hosting with a Thought Leader Ad that links directly to the event to drive more registrations, views and engagement Offer a ‘sneak peek” with a 30-second video appearing on LinkedIn to allow people to preview during and post-event to help drive registration and attendance Regionally target who they want to invite when setting up the event to promote a more personalized event experience"> <meta name="twitter:site" content="@LinkedIn"> <meta data-page="{"siteSection":"news","entity.refreshOnCookieConsent":"false","bu":"other","siteSubSection":"Core pages","contentLanguage":"en","entity.name":"Helping Brands Engage and Influence Buyers with New Advertising Capabilities","user.categoryId":"other-October, other-October:helping-brands-engage-and-influence-buyers-with-new-advertising-","targetRedirectExperimentPage":"false","entity.categoryId":"other-October, other-October:helping-brands-engage-and-influence-buyers-with-new-advertising-"}"> <meta data-gdpr-banner-text="This website uses cookies to improve service and provide tailored ads. 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</section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <article id="content" class="site-content frame group"> <article class="blog-post"> <div class="post full" data-gist-iframe="https://nonprofit.linkedin.com/content/dam/static-sites/thirdPartyJS/github-gists"> <h1 class="blog-post-title">Helping Brands Engage and Influence Buyers with New Advertising Capabilities</h1> <div class="post-meta"> <time datetime="2024-10-14T21:01:00-07:00" class="date bullet">Published on Oct 14, 2024</time> <span class="post-tags"> Categories: <a href="/topic/product-news">Product News</a>, <a href="/topic/company-news">Company News</a>, <a href="/topic/europe">Europe</a>, <a href="/topic/emea">EMEA</a> </span> </div> <div class="post-author"> <div class="post-entity"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/blog/authors/l/li-logo.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/blog/authors/l/li-logo.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/blog/authors/l/li-logo.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/blog/authors/l/li-logo.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/blog/authors/l/li-logo.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="entity-entity-image post-entity-image lazy-load" alt="LinkedIn logo" data-image-path="https://content.linkedin.com/content/dam/me/news/en-us/blog/authors/l/li-logo.png.original.png"/></picture> <div class="entity-info"> <p class="post-entity-name"><a href="https://news.linkedin.com/authors/linkedin-corporate-communications-team">LinkedIn Corporate Communications</a></p> </div> </div> <div class="blog-share" data-component-js-load-path="components/content/blog/share"> <div class="share-button-container"> <button class="share-button js-dropdown-trigger dropdown-control" id="share-button"> <li-icon type="share-linkedin-icon" size="large" class="share-icon"> </li-icon> </button> <label for="share-button" class="share-tooltip inkwell-tooltip">Share</label> <div class="js-dropdown-menu share-dropdown inkwell-dropdown"> <ul> <li> <a href="https://www.linkedin.com/shareArticle?via=LinkedIn&url=https%3A%2F%2Fnews.linkedin.com%2F2024%2FOctober%2Fhelping-brands-engage-and-influence-buyers-with-new-advertising-" target="_blank"> <li-icon type="linkedin-icon" size="large" class="share-icon"> </li-icon> <span class="icon-label">LinkedIn</span> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fnews.linkedin.com%2F2024%2FOctober%2Fhelping-brands-engage-and-influence-buyers-with-new-advertising-" target="_blank"> <li-icon type="facebook-icon" size="large" class="share-icon"> </li-icon> <span class="icon-label">Facebook</span> </a> </li> <li> <a href="https://twitter.com/intent/tweet?via=LinkedIn&url=https%3A%2F%2Fnews.linkedin.com%2F2024%2FOctober%2Fhelping-brands-engage-and-influence-buyers-with-new-advertising-" target="_blank"> <li-icon type="twitter-icon" size="large" class="share-icon"> </li-icon> <span class="icon-label">Twitter</span> </a> </li> </ul> </div> </div> </div> </div> <div class="post-par"><div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p>With <a href="https://business.linkedin.com/marketing-solutions/b2b-institute/better-bolder-b2b-branding" rel="nofollow" target="_blank">81% of B2B ads failing to gain adequate attention or drive recall</a>, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and expert voices for information. Today, we’re introducing new research to help marketers understand how buyers like to receive information. We’re also sharing new capabilities for <a href="https://business.linkedin.com/marketing-solutions/linkedin-events/getting-started" rel="nofollow" target="_blank">Live Events</a> and adding more customization options in <a href="https://business.linkedin.com/marketing-solutions/ads/linkedin-accelerate" rel="nofollow" target="_blank">Accelerate</a>, our AI campaign creation experience, including video ads and new campaign objectives.</p> <p>Why This Matters: Capturing attention and engaging with the <a href="https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule" rel="nofollow" target="_blank">95% of buyers </a>who are out-of-market is one of the biggest challenges facing B2B marketers today, especially when <a href="https://www.linkedin.com/pulse/real-job-b2b-marketing-give-buyer-group-permission-agree-schwarz-idyke/?trackingId=omFZ4BKbRR61iDZgbR9ogw%3D%3D" rel="nofollow" target="_blank">81% </a>of B2B buyers choose to purchase from brands they already know on day one. Understanding how buyers like to receive information and then developing your marketing campaign based on those insights and your business objectives is critical.</p> <p><strong>What Buyers Need:</strong> Our new ‘Business of Influence’ research*, which surveyed over 1,700 B2B tech buyers in the US, UK and India, reveals how buyers look to receive information about new products. Global research finds:</p> <ul> <li><p>Video is the most compelling form of content: 63% of B2B buyers say that short-form social video content helps inform buying decisions, with 80% of those who consume video content saying that video-focused influencer content is one of the most trusted forms of content in B2B.</p> </li> <li><p>Influencer content is critical during consideration: 67% of buyers, who are aware of B2B influencer marketing, say that influencer content plays a critical role in the consideration stage of the IT buying process.</p> </li> <li><p>B2B influencers must be subject matter experts: 53% of B2B buyers say that subject matter expertise is the most important trait for B2B influencers.</p> </li> <li><p>Expert content helps build trust: 67% of buyers who consume B2B influencer content say that B2B expert content helps build brand trust and creates awareness of different products and solutions.</p> </li> </ul> <p>Our data shows that video is now the fastest-growing format on LinkedIn, with uploads up 34% year-over-year, and according to the emarketer report, ‘<a href="https://www.emarketer.com/content/b2b-video-marketing-2024" rel="nofollow" target="_blank">B2B Video Marketing in 2024,’</a> LinkedIn is one of the leading B2B video platforms for brands. </p> <p><strong>About the New Product Capabilities</strong></p> <p>To help brands connect and build influence with buyers through multiple formats, including video, we’re introducing new capabilities:</p> <ul> <li><p>Live Event Ads: With Live Events on LinkedIn up by 14.4% in the past year and <a href="https://business.linkedin.com/marketing-solutions/native-advertising/thought-leader-ads" rel="nofollow" target="_blank">Thought Leader Ads</a> generating 2.3x higher click-through-rate (CTR) compared to single image ads, we’re introducing new features to allow B2B marketers to maximize registration and participation in their events. Coming this quarter, they can:</p> <ul> <li><p>Promote a members' post about the Live Event their Company Page is hosting with a Thought Leader Ad that links directly to the event to drive more registrations, views and engagement</p> </li> <li><p>Offer a ‘sneak peek” with a 30-second video appearing on LinkedIn to allow people to preview during and post-event to help drive registration and attendance</p> </li> <li><p>Regionally target who they want to invite when setting up the event to promote a more personalized event experience</p> </li> </ul> </li> </ul> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/images/Sneak_Peek_LinkedIn_Live_Event_Ads_2024.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/images/Sneak_Peek_LinkedIn_Live_Event_Ads_2024.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/images/Sneak_Peek_LinkedIn_Live_Event_Ads_2024.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/images/Sneak_Peek_LinkedIn_Live_Event_Ads_2024.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/news/en-us/images/Sneak_Peek_LinkedIn_Live_Event_Ads_2024.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/news/en-us/images/Sneak_Peek_LinkedIn_Live_Event_Ads_2024.gif.original.gif"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li><p><strong>Accelerate:</strong> With Accelerate campaigns showing up to a 42% lower cost per action** compared to advertisers who run a Classic Campaign with LinkedIn, we’re continuing to introduce new functionalities to help B2B marketers tailor their campaign to achieve their marketing goals. This quarter, they will begin to have the option to add a video or document ad, like an eBook, whitepaper or customer testimonial, in addition to a single-image, when creating an advertising campaign with Accelerate. </p> </li> </ul> <p>And, to help them better achieve their campaign goals, we’re also beginning to introduce new campaign objectives for Accelerate, including brand awareness, engagement, website conversions, and video views. All new formats and objectives will ramp slowly across the globe over the coming months, while the Accelerate beta is now available for lead generation and website visit objectives to all advertisers globally in all languages, with AI creative creation only available in English.</p> <p><strong>What Customers Are Saying</strong></p> <p>About Live Event Ads:</p> <p><em>“Reaching current and future customers through our events is critical for us to drive product awareness, adoption, and ultimately build the Salesforce brand. Over Dreamforce, we leveraged our Data Cloud and Marketing Cloud to identify CRM audiences to target within LinkedIn. With LinkedIn Live Event Ads, we were able to target AI-interested decision makers with relevant messaging, which resulted in an increase in quality viewerships and continued collaboration to grow our events pipeline.”</em></p> <p><a href="https://www.linkedin.com/in/erin-oles-866317b/" rel="nofollow" title="https://www.linkedin.com/in/erin-oles-866317b/"><strong>Erin Oles</strong></a><strong>, </strong>SVP, Strategic Events at Salesforce</p> <p>About Accelerate: </p> <p><em>"Accelerate has helped Advantive achieve astonishing success by helping drive significant leads to a number of our campaigns across our various verticals. By having the right team and tools at our disposal with LinkedIn, we have seen strong performance and are excited to only see that performance strengthen over time!"</em></p> <p><a href="https://www.linkedin.com/in/phillip-m-5085a69/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app" rel="nofollow">Phillip Montalvo</a>, Senior Manager, Demand Generation, Advantive</p> <p><em>“With Accelerate, we’ve been able to not only improve top-line metrics, such as decreasing our CPCs by more than 50%, but also be more efficient with campaign management and creative optimizations.”</em></p> <p><a href="https://www.linkedin.com/in/verskaya/" rel="nofollow">Veronica McGhee</a>, VP, Paid Social Director, Cramer-Krasselt</p> <p><em>“Thanks to LinkedIn's Accelerate campaign, we were able to reach a significant volume of potential clients with a cost-per-click that is competitive with other media and a click-through rate above average. Audience signal segmentation allowed us to expand the audience size without compromising click quality. Today, Accelerate is, for us, the most important format in terms of strategy and investment.”</em></p> <p><a href="https://www.linkedin.com/in/jose-manuel-pete-campos-rey/" rel="nofollow">José Manuel Campos Rey</a>, Marketing Department Director and Partner at Femxa</p> <p><em>"LinkedIn Accelerate has proven to be a valuable tool for piloting our campaigns. We have experienced 30% reduction in end-to-end campaign setup and launch time. Its user-friendly interface and scalability makes it an ideal solution for streamlining our campaign launches."</em></p> <p><a href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdeysoumyajit%2F&data=05%7C02%7Cmlevinson%40linkedin.com%7Cf125d36dcbd34e91661c08dcdcad5516%7C72f988bf86f141af91ab2d7cd011db47%7C0%7C0%7C638627884487714569%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=kPk2j8yiXOQkHcHjGcqJOOEjQJqREQU57DTD2%2FWpRgI%3D&reserved=0" rel="nofollow">Soumyajit Day,</a> Global Head of Digital Experience Optimization, Thoughtworks</p> <p> </p> <p>All features will begin ramping globally this quarter. Learn more about today’s news from our <a href="https://www.linkedin.com/posts/lindseyedwards_with-81-of-b2b-ads-failing-to-gain-adequate-activity-7251951266082217984-VvCF?utm_source=share&utm_medium=member_desktop" rel="nofollow" target="_blank">VP of Product Lindsey Edwards</a>.</p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p style="text-align: center;">###</p> <p>*‘The Business of Influence’ research methodology</p> <p>LinkedIn commissioned GWI to survey more than 1,700 B2B buyers and key business decision-makers responsible for purchasing IT, telecom, and technology products and services, in the US, UK, and India, on the impact of B2B influencers on the buying committee at various stages of the decision-making journey. Statistics cited are among respondents who use industry influencers in their purchase journey (91% of the overall sample). The research was conducted online for three weeks from May 22 to June 11, 2024.</p> <p>B2B Marketing Benchmark methodology</p> <p>LinkedIn commissioned Ipsos to survey 2,000+ global B2B marketing leaders, including 448 CMOs, in the US, UK, Germany, France, India, Australia, Singapore, and Brazil to examine the state of B2B, budgets and outlook, priorities and challenges, and how their roles are evolving. The research was conducted online between March 1 and March 29, 2024.</p> <p>Methodology</p> <p>Members on LinkedIn with the CEO title, of companies with more than 5k employees, between January-April 2024.</p> <p>**Accelerate Methodology</p> <p>LinkedIn analysis of 67 A/B tests, October 2023 - September 2024.</p> </div> </section> </div> </div> </div> </article> </article> </section> <footer class='page-footer js-page-footer'> <div class="page-footer-foreground"> <div class="page-footer-links"> <div class="page-footer-spacer"></div> <div class="footer-legal "> <div class="footer-legal-nowrap"> <ul class="footer-legal-items"> <li class="footer-legal-item"> <a href="https://about.linkedin.com" class="footer-legal-link js-analytics-event" target="_blank"> About </a> </li> <li class="footer-legal-item"> <a href="https://www.linkedin.com/legal/cookie-policy" class="footer-legal-link js-analytics-event" target="_blank"> Cookie Policy </a> </li> <li class="footer-legal-item"> <a href="https://www.linkedin.com/legal/privacy-policy" class="footer-legal-link js-analytics-event" target="_blank"> Privacy Policy </a> </li> <li class="footer-legal-item"> <a href="https://www.linkedin.com/legal/california-privacy-disclosure" class="footer-legal-link js-analytics-event" target="_blank"> Your California Privacy Choices </a> </li> <li class="footer-legal-item"> <a href="https://www.linkedin.com/legal/user-agreement" class="footer-legal-link js-analytics-event" target="_blank"> User Agreement </a> </li> <li class="footer-legal-item"> <a href="https://www.linkedin.com/accessibility" class="footer-legal-link js-analytics-event" target="_blank"> Accessibility </a> </li> </ul> <span class="footer-legal-copyright"> <span class="a11y-hidden">LinkedIn logo</span> <svg class="footer-logo-blue"><use xlink:href="#linkedin-logo-blue-14" data-size="large"/></svg> <span class="footer-legal-name"> © LinkedIn Corporation 2024 </span> </span> </div> </div> </div> </div> </footer> <section id="artdeco-global-alert-container" aria-live="assertive" role="alert" aria-hidden="true"> <div class="artdeco-global-alert" id="artdeco-global-alert"> <section class="artdeco-global-alert__body"> <li-icon type="notify-pebble-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--notice"></li-icon> <li-icon type="error-pebble-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--error"></li-icon> <li-icon type="yield-pebble-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--yield"></li-icon> <div class="artdeco-global-alert__responsive-container"> <div class="artdeco-global-alert-title__header" id="artdeco-global-alert-title-header"></div> <div class="artdeco-global-alert__content" id="artdeco-global-alert-content"></div> <div class="artdeco-global-alert-action__wrapper" id="artdeco-global-alert-action-container"></div> </div> <button class="artdeco-global-alert__dismiss" id="artdeco-global-alert-dismiss" disabled> <li-icon type="cancel-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--dismiss"></li-icon> <span class="a11y-text">dismiss</span> </button> </section> </div> </section> </div> </div> <div class="modal-wrapper" tabindex="-1"> <section class="modal-content" tabindex="-1" role="dialog" aria-labelledby="modal-title"> <li-icon type="loader" size="" class="light-gray modal-loader" a11y-text="" ""> </li-icon> <div class="modal-title" id="modal-title"></div> <button class="modal-close"> <li-icon type="cancel-icon" size="" class="modal-close-icon" a11y-text="" ""> </li-icon> <span class="a11y-hidden">Cancel</span> </button> <iframe class="modal-frame" role="document"></iframe> </section> </div> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/gandalf/embed/vendor/vendor.min.LIHASH82d53b0955a3082c05b3ac4e6e016244.js" defer></script> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/gandalf/embed/app/app.min.LIHASH2ada600f4565c1b7db7a45723597b3de.js" defer></script> </body> </html>