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Bekanntheit und Reichweite mit TikTok maximieren – Videokurs: TikTok | LinkedIn Learning, früher Lynda.com
<!DOCTYPE html> <html lang="de"> <head> <meta name="pageKey" content="d_learning_course_video_guest"> <!----> <meta name="linkedin:pageTag" content="view_video"> <meta name="locale" content="de_DE"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYn6OzMwyc2aKlpTDUQ5A==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="9b06fb3f-6c9f-46d3-8deb-72c6ea8048ed" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_video_guest;bkzQepi7SCu6JNzcGDdpTg==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/bekanntheit-und-reichweite-mit-tiktok-maximieren"> <!----><!----> <!----> <!----> <!----> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <!----> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script> <!----> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Bekanntheit und Reichweite mit TikTok maximieren – Videokurs: TikTok | LinkedIn Learning, früher Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="In diesem LinkedIn Learning-Kurs erklärt Ihnen Anastasia Barner, Gründerin von FeMentor und das ehemalige TikTok Gesicht der Deutschen Welle, wie Sie das Medienphänomen TikTok für Ihr Marketing optimal nutzen können."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Bekanntheit und Reichweite mit TikTok maximieren – Videokurs: TikTok | LinkedIn Learning, früher Lynda.com"> <meta name="twitter:title" content="Bekanntheit und Reichweite mit TikTok maximieren – Videokurs: TikTok | LinkedIn Learning, früher Lynda.com"> <meta property="og:description" content="In diesem LinkedIn Learning-Kurs erklärt Ihnen Anastasia Barner, Gründerin von FeMentor und das ehemalige TikTok Gesicht der Deutschen Welle, wie Sie das Medienphänomen TikTok für Ihr Marketing optimal nutzen können."> <meta name="twitter:description" content="In diesem LinkedIn Learning-Kurs erklärt Ihnen Anastasia Barner, Gründerin von FeMentor und das ehemalige TikTok Gesicht der Deutschen Welle, wie Sie das Medienphänomen TikTok für Ihr Marketing optimal nutzen können."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQEcIG2QyZPKuQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1644934194033?e=2147483647&v=beta&t=SvDFcjkrJL_yifEr0aFBgxvJl5lpuufb8OwZKm7p3j0"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQEcIG2QyZPKuQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1644934194033?e=2147483647&v=beta&t=SvDFcjkrJL_yifEr0aFBgxvJl5lpuufb8OwZKm7p3j0"> <!----> <meta property="og:url" content="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/bekanntheit-und-reichweite-mit-tiktok-maximieren"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/6es157d0jbv932d1tucuon59m"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"VideoObject","name":"Bekanntheit und Reichweite mit TikTok maximieren - TikTok für Unternehmen und Start-Ups","author":{"@type":"Person","name":"Anastasia Barner","url":"https://de.linkedin.com/learning/instructors/anastasia-barner"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQEcIG2QyZPKuQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1644934194033?e=2147483647&v=beta&t=SvDFcjkrJL_yifEr0aFBgxvJl5lpuufb8OwZKm7p3j0","description":"In diesem LinkedIn Learning-Kurs erfahren Sie, wie Sie TikTok nutzen, um mit Ihrem Unternehmen die Gen Z anzusprechen.","duration":"PT1M11S","datePublished":"2022-02-21","uploadDate":"2022-02-21","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/bekanntheit-und-reichweite-mit-tiktok-maximieren","interactionCount":3175,"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"http://schema.org/WatchAction","userInteractionCount":3175}],"transcript":"Die Generation Z gilt als Mysterium, das Marketingabteilungen immer wieder vor Herausforderung stellt. Um sie zu erreichen, sollte man die eigenen Kommunikationswege überdenken und sich nach neuen Optionen umschauen. Wer allerdings die Social Media-App TikTok verwendet und versteht, erhält Einblicke in das Leben und Denken der Zielgruppe. In diesem LinkedIn Learning-Kurs erkläre ich Ihnen, wie Sie mit Ihrem Unternehmen die Generation Z mittels TikTok ansprechen können. TikTok ist eine Social Media-Plattform, die mithilfe von kurzen Videos zu einem Medienphänomen wurde und täglich Millionen von Menschen erreicht. Sie lernen in diesem Kurs, welche Grundlagen Sie beherrschen und auf was Sie achten müssen, um ein TikTok-Profi zu werden und langfristig Ihre Reichweite zu erhöhen. Anhand erfolgreicher Beispiele zeige ich Ihnen wie Sie mittels Hashtags und Transitions Ihr Unternehmen erfolgreich auf TikTok präsentieren. Ich bin Anastasia Barner, Gründerin von FeMentor und das ehemalige TikTok-Gesicht der Deutschen Welle. Dort haben wir innerhalb von 6 Monaten 50.000 Follower aufgebaut und über 1 Million Likes auf unsere Videos erhalten. Ich lade Sie hiermit ein, die Welt der Generation Z zu verstehen und mithilfe von TikTok die Sichtbarkeit und Reichweite Ihres Unternehmens zu erhöhen. 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Verwenden Sie zum Navigieren die Auf- und Ab-Tasten."--></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"><!--"Mehrere Vorschläge. Verwenden Sie zum Navigieren die Auf- und Ab-Tasten."--></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Standort" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Standort" role="combobox" value="Insel von Hong Kong" type="search"> <!----> <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 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href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">TikTok für Unternehmen und Start-Ups</a> </p> <section class="top-card"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__video-wrapper"> <div class="top-card__video"> <!----> <div class="share-native-video"> <video autoplay class="share-native-video__node video-js" crossorigin="anonymous" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/C4E0DAQG82aJJTbDvSw/learning-original-video-vbr-540/learning-original-video-vbr-540/0/1644934383709?e=2147483647&v=beta&t=Qfyp83OVKL4V2JFGACkuERaig3P2an_P2aD6PuzOcgo#.mp4"}]" data-poster-url="https://media.licdn.com/dms/image/v2/C4E0DAQEcIG2QyZPKuQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1644934194033?e=2147483647&v=beta&t=SvDFcjkrJL_yifEr0aFBgxvJl5lpuufb8OwZKm7p3j0" data-captions-url="https://www.linkedin.com/ambry/?x-li-ambry-ep=AQLNqvE6S-OOaAAAAZNu1CyJ8T-QTUENkLaVeB3VIUJxw9uYXb-klbEjC3nKwUWMBQ0aTdnCqCzc9FufR-RfiL8XMJgpRyQvH2tDUfcp0pSQSBbengZQnbKKgJ8QtuSNA9UZsj08a3yrlV9L89idFkyuskKMGkNcXNPxFX9GehoF_VvBaALKj6e0THACsqthmTI6kqkCZ7Gnlc8ZB_sHDS0mq_E-4sgkHGpbfz1JjNCf1dfY7pC57YZi3LYL6UwavGVb4MFEEXziwKXU1S1XvUpUKVortxJ0FbFz64DLSC1_NU21DdamJfSX12RKToQAwGXkzclrXj5HhBom7HJy1g5-QPr7atNZqi9Lqm_AfNVuoOtsZtHMq3K9ZPP9GwBNgOEoR9Kd4lwDxlzK_EydRpYZqOepXK33-MNj2QY-CX5t2owuX1YnQX33uK1I4I4YTkF2Y_CSE_5VjNQpbUEArJmqw3K9JKBirOaESNYkad3J4wD8_8Wi3uvKpwmY" data-digitalmedia-asset-urn="urn:li:lyndaVideo:(urn:li:lyndaCourse:2422273,2478252)" data-tracking-id="UfqM7k/HTRGkYhzBEzgN6w==" playsinline> </video> </div> </div> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Bekanntheit und Reichweite mit TikTok maximieren – Tutorial zu <a href="https://de.linkedin.com/learning/topics/tiktok?trk=video_title_to_software_topic" data-tracking-will-navigate="true" data-tracking-control-name="video_title_to_software_topic"> TikTok</a> </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Aus dem Kurs: <a href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">TikTok für Unternehmen und Start-Ups</a> </h2> <!----> <!----> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://de.linkedin.com/learning/subscription/products?courseSlug=tiktok-fur-unternehmen-und-start-ups&destRedirectURL=https%3A%2F%2Fde%2Elinkedin%2Ecom%2Flearning%2Ftiktok-fur-unternehmen-und-start-ups%2Fbekanntheit-und-reichweite-mit-tiktok-maximieren&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" data-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-impression-name="lil_upsell_course_info_subscription" data-litms-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-will-navigate class="top-card__upsell-link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-course-sub-upsell> Gratismonat starten </a> <a class="buy-for-your-team-cta__link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="/learning/subscription/teams?veh=lil_upx&src=li-lil-upsell&trk=learning-course_buy-for-your-team-cta" data-tracking-control-name="learning-course_buy-for-your-team-cta" data-tracking-impression-name="lil_upsell_learning-course_buy-for-your-team-cta_teambuy" data-test-live-buy-for-your-team-upsell data-tracking-will-navigate> Für Ihr Team erwerben </a> </div> </div> <!----> </div> <!----> <!----> </div> </section> </section> <div class="details mx-details-container-padding"> <div class="tabs content-tabs" data-tab-id="course-content-tabs"> <ul class="tabs__list" role="tablist"> <!----> <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="true" class="tab-button tab-md tab-selected" data-tracking-control-name="transcripts-tab" data-id="tab__button" role="tab" id="content-tabs__transcripts-btn"> Transkripte </button> </li> <!----> <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="false" class="tab-button tab-md " data-tracking-control-name="offline-tab" data-id="tab__button" role="tab" tabindex="-1" id="content-tabs__offline-btn" data-test-live-offline-tab> Offline-Wiedergabe </button> </li> </ul> <!----> <div class="tab__panel" tabindex="0" role="tabpanel"> <section class="core-section-container my-3 transcripts"> <!----> <h2 class="core-section-container__title section-title"> Bekanntheit und Reichweite mit TikTok maximieren </h2> <!----> <div class="core-section-container__content break-words"> <div class="transcripts__copy"> <span class="transcripts__quotation">“</span> <p> Die Generation Z gilt als Mysterium, das Marketingabteilungen immer wieder vor Herausforderung stellt. Um sie zu erreichen, sollte man die eigenen Kommunikationswege überdenken und sich nach neuen Optionen umschauen. Wer allerdings die Social Media-App TikTok verwendet und versteht, erhält Einblicke in das Leben und Denken der Zielgruppe. In diesem LinkedIn Learning-Kurs erkläre ich Ihnen, wie Sie mit Ihrem Unternehmen die Generation Z mittels TikTok ansprechen können. TikTok ist eine Social Media-Plattform, die mithilfe von kurzen Videos zu einem Medienphänomen wurde und täglich Millionen von Menschen erreicht. Sie lernen in diesem Kurs, welche Grundlagen Sie beherrschen und auf was Sie achten müssen, um ein TikTok-Profi zu werden und langfristig Ihre Reichweite zu erhöhen. Anhand erfolgreicher Beispiele zeige ich Ihnen wie Sie mittels Hashtags und Transitions Ihr Unternehmen erfolgreich auf TikTok präsentieren. Ich bin Anastasia Barner, Gründerin von FeMentor und das ehemalige TikTok-Gesicht der Deutschen Welle. Dort haben wir innerhalb von 6 Monaten 50.000 Follower aufgebaut und über 1 Million Likes auf unsere Videos erhalten. Ich lade Sie hiermit ein, die Welt der Generation Z zu verstehen und mithilfe von TikTok die Sichtbarkeit und Reichweite Ihres Unternehmens zu erhöhen. </p> </div> </div> </section> </div> <!----> <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline"> <!----> <h2 class="core-section-container__title section-title"> Laden Sie Kurse herunter und lernen Sie auch unterwegs. </h2> <!----> <div class="core-section-container__content break-words"> <p class="offline__description"> Sehen Sie sich Kurse auf Ihrem Mobilgerät ohne Internetverbindung an. Laden Sie Kurse mit der LinkedIn Learning-App für iOS oder Android herunter. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/de/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_tab_viewoffline&trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Im App Store herunterladen" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source=linkedinlearning&utm_medium=mobileWeb&utm_campaign=learning_guest&hl=de&ct=learning_course_tab_viewoffline&trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Auf Google Play erhältlich" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div> <div class="footer-upsell-link"> <span class="footer-upsell-link__description"> Sehen Sie sich diesen Kurs an, wann und wo immer Sie möchten. </span> <a href="http://de.linkedin.com/learning/subscription/products?courseSlug=tiktok-fur-unternehmen-und-start-ups&destRedirectURL=https%3A%2F%2Fde%2Elinkedin%2Ecom%2Flearning%2Ftiktok-fur-unternehmen-und-start-ups%2Fbekanntheit-und-reichweite-mit-tiktok-maximieren&trk=offline_viewing&upsellTrk=lil_upsell_offline_viewing_subscription" data-tracking-control-name="lil_upsell_offline_viewing_subscription" data-tracking-impression-name="lil_upsell_offline_viewing_subscription" data-litms-tracking-control-name="lil_upsell_offline_viewing_subscription" data-tracking-will-navigate class="offline__upsell-link" data-test-live-offline-footer-sub-upsell> Starten Sie noch heute mit einer kostenlosen Probeversion. </a> </div> </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Inhalt </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> Einleitung <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> Einleitung <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/bekanntheit-und-reichweite-mit-tiktok-maximieren?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Bekanntheit und Reichweite mit TikTok maximieren </div> <div class="table-of-contents__item-duration"> 1 Min. 11 Sek. </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. TikTok-Grundlagen <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. TikTok-Grundlagen <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/was-ist-tiktok?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Was ist TikTok? </div> <div class="table-of-contents__item-duration"> 1 Min. 21 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/nutzerzahlen-und-zielgruppe?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Nutzerzahlen und Zielgruppe </div> <div class="table-of-contents__item-duration"> 2 Min. 41 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/die-rolle-von-tiktok-im-social-media-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Die Rolle von TikTok im Social-Media-Marketing </div> <div class="table-of-contents__item-duration"> 6 Min. 51 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/beispiele-und-tipps-fur-erfolgreiche-unternehmen-auf-tiktok?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Beispiele und Tipps für erfolgreiche Unternehmen auf TikTok </div> <div class="table-of-contents__item-duration"> 3 Min. 50 Sek. </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. TikTok kennenlernen <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. TikTok kennenlernen <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/tiktok-account-erstellen?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> TikTok-Account erstellen </div> <div class="table-of-contents__item-duration"> 2 Min. 2 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/eigenes-tiktok-drehen?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Eigenes TikTok drehen </div> <div class="table-of-contents__item-duration"> 5 Min. 42 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/tiktok-nutzen?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> TikTok nutzen </div> <div class="table-of-contents__item-duration"> 3 Min. 31 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/hashtags-nutzen?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Hashtags nutzen </div> <div class="table-of-contents__item-duration"> 1 Min. 27 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/monetarisierung-von-tiktok?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Monetarisierung von TikTok </div> <div class="table-of-contents__item-duration"> 2 Min. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/beispiele-fur-erfolgreiche-tiktok-personlichkeiten?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Beispiele für erfolgreiche TikTok-Persönlichkeiten </div> <div class="table-of-contents__item-duration"> 4 Min. 8 Sek. </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. TikTok für Unternehmen und Start-Ups <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. TikTok für Unternehmen und Start-Ups <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/voraussetzungen-und-tipps-fur-unternehmen?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Voraussetzungen und Tipps für Unternehmen </div> <div class="table-of-contents__item-duration"> 2 Min. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/sechs-regeln-fur-den-erfolg-auf-tiktok?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Sechs Regeln für den Erfolg auf TikTok </div> <div class="table-of-contents__item-duration"> 1 Min. 58 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/tiktok-fur-unternehmen-und-start-ups/funf-moglichkeiten-fur-authentisches-tiktok-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Fünf Möglichkeiten für authentisches TikTok-Marketing </div> <div class="table-of-contents__item-duration"> 3 Min. 7 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate 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data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Wie werben Unternehmen auf TikTok? </div> <div class="table-of-contents__item-duration"> 3 Min. 57 Sek. </div> </div> </a> </li> </ul> <!----> </div> </li> </ul> </section> </section> </main> <div class="pre-footer "> <section class="core-section-container my-3 price-disclaimer"> <!----> <!----> <!----> <div class="core-section-container__content break-words"> <p class="price-disclaimer__copy"> <sup class="price-disclaimer__copy--sup">*</sup>Der Preis ist abhängig vom beim Einloggen oder bei der Registrierung angegebenen Profil- und Rechnungsland. </p> </div> </section> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Themen der Kategorie „Business“ ansehen </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/fuhrung-und-berufliche-weiterentwicklung?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Berufliche Weiterentwicklung </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/business-software-und-tools?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business-Software und Tools </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/diversity-equity-und-inclusion-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversity, Equity, Inclusion und Belonging (DEIB) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/finanz-und-rechnungswesen?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finanz- und Rechnungswesen </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/fuhrung-und-management-15955952?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Führung und Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/karriere-entwicklung-15962768?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Karriere-Entwicklung </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/kleinunternehmen-und-unternehmertum?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Kleinunternehmen und Unternehmertum </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/kundenservice-15962236?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Kundenservice </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/marketing-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/personalwesen-15962946?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Personalwesen </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/projektmanagement-15955944?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Projektmanagement </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/training-und-bildung?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Training und Bildung </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/unternehmensanalyse-und-strategie?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Unternehmensanalyse und -strategie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/verkauf-und-vertrieb-15961401?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Verkauf und Vertrieb </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Alle Kurse anzeigen: Business" href="https://de.linkedin.com/learning/topics/business-2?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Alle anzeigen </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Themen der Kategorie „Kreativität“ ansehen </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/animation-und-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation und Illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/architektur-ingenieur-und-bauwesen-aec?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Architektur-, Ingenieur- und Bauwesen (AEC) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/audio-und-musik?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio und Musik </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/bildbearbeitung-fotografie-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Bildbearbeitung und Fotografie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/grafikdesign?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Grafikdesign </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/motion-design-und-visuelle-effekte?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Motion-Design und Visuelle Effekte </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/produkt-und-herstellung?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Produkt und Herstellung </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/user-experience-15995392?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> User Experience </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/video-audio-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Video </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Themen der Kategorie „Technik“ ansehen </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/cloud-computing-16105209?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud-Computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://de.linkedin.com/learning/topics/data-science-15956724?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Data Science </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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<button aria-label="فارسی (Persisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Suomi (Finnisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Français (Französisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (Französisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (Ungarisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Ungarisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (Indonesisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italienisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italienisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebräisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebräisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Koreanisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Koreanisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malaysisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malaysisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Niederländisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Niederländisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polnisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polnisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portugiesisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portugiesisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Rumänisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Rumänisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Schwedisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Schwedisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Türkisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Türkisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamesisch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamesisch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinesisch vereinfacht)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinesisch vereinfacht) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinesisch traditionell)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinesisch traditionell) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Sprache </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul> 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