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Craft Your Ecommerce Strategy for Market Leadership | Ask Phill agency
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isolate block [--transition-color:var(--tw-color-red)] data-[intro]:bg-red" > <!-- BEGIN sections: header-group --> <div id="shopify-section-sections--21309433905426__ae87584a-196c-4a26-8249-24e7c4e0797f" class="shopify-section shopify-section-group-header-group"><header-logo data-target="page-transition.logo" class="pointer-events-none absolute left-0 right-0 top-10 z-30 flex justify-center text-[--color] transition-colors duration-300 group-data-[active]/page:fixed group-data-[intro-loading]/body:opacity-0 group-data-[intro-playing]/body:opacity-0" style="--color: var(--tw-color-black) " > <bouncy-link class="block"> <a href="/" class="pointer-events-auto block" > <svg class="w-20" preserveAspectRatio="xMidYMid meet" viewBox="0 0 77 21" fill="none" xmlns="http://www.w3.org/2000/svg" > <g clip-path="url(#clip0_2046_2633)"> <path d="M5.77975 10.7605V3.77386C5.77975 2.95229 5.38683 2.54485 4.60099 2.54485H3.86584C3.08 2.54485 2.68708 2.95229 2.68708 3.77386V10.7605H5.77975ZM2.69342 21H0V3.60019C0 1.20229 1.07103 0 3.21942 0H5.24741C7.3958 0 8.46683 1.20229 8.46683 3.60019V21H5.77975V13.3053H2.69342V21Z" fill="currentColor"/> <path d="M16.0217 5.64408V3.80057C16.0217 2.96565 15.6288 2.54485 14.8429 2.54485H14.4246C13.6578 2.54485 13.2776 2.96565 13.2776 3.80057V7.28053C13.2776 7.67462 13.3536 7.93511 13.4994 8.0687C13.7275 8.2624 13.9747 8.43607 14.2282 8.59637L16.7822 10.0324C17.1941 10.2595 17.587 10.5267 17.9609 10.8206C18.2018 10.9943 18.3919 11.2214 18.5186 11.4952C18.6517 11.749 18.7151 12.25 18.7151 12.9847V17.4532C18.7151 19.8111 17.6314 20.9933 15.464 20.9933H13.8036C11.6552 20.9933 10.5841 19.7042 10.5841 17.1326V16.084H13.2712V17.2261C13.2712 18.0477 13.6705 18.4552 14.4753 18.4552H14.957C15.6668 18.4552 16.0217 18.0477 16.0217 17.2261V13.6594C16.0217 13.2719 15.9456 13.0048 15.7935 12.8712C15.5654 12.6775 15.3182 12.4971 15.0647 12.3435L12.5044 10.854C12.0734 10.6269 11.6615 10.3664 11.2686 10.0658C11.0214 9.84542 10.844 9.57156 10.7362 9.24427C10.6158 8.80343 10.5588 8.35592 10.5778 7.90172V3.60019C10.5778 1.20229 11.6488 0 13.7972 0H15.483C17.6314 0 18.7024 1.20229 18.7024 3.60019V5.65076H16.0153L16.0217 5.64408Z" fill="currentColor"/> <path d="M29.8685 21H27.1751L23.8099 10.7338V10.5668L26.611 0H29.0826L26.2498 10.4399L29.8685 21ZM23.6641 21H20.9707V0H23.6641V21Z" fill="currentColor"/> <path d="M38.6016 10.8473H40.3127C41.0225 10.8473 41.3774 10.4399 41.3774 9.61832V3.77386C41.3774 2.95229 40.9782 2.54485 40.1733 2.54485H38.6016V10.8473ZM35.9082 0H40.8197C42.9871 0 44.0772 1.20229 44.0772 3.60019V9.82538C44.0772 12.2032 43.0061 13.3922 40.8578 13.3922H38.608V21H35.9145V0H35.9082Z" fill="currentColor"/> <path d="M52.2145 21V11.4618H48.9063V21H46.2129V0H48.9063V8.91699H52.2145V0H54.9079V21H52.2145Z" fill="currentColor"/> <path d="M60.1426 0H57.4492V21H60.1426V0Z" fill="currentColor"/> <path d="M69.0532 21H62.6523V0H65.3458V18.4618H69.0532V21Z" fill="currentColor"/> <path d="M77.0004 21H70.5996V0H73.293V18.4618H77.0004V21Z" fill="currentColor"/> </g> </svg> <span class="visually-hidden visually-hidden--inline">Ask Phill</span> </a></bouncy-link > </header-logo> <header-menu class="pointer-events-none fixed bottom-0 isolate z-30 flex w-full items-end justify-center pb-6 text-[--accent] transition-transform duration-300 ease-in-out [--active-circle-x-add:45px] [--button-height:52px] [--button-width:134px] [--circle-size:43px] [--menu-width:170px] [transform:translate3d(0,0,0)] data-[footer-menu-visible]:translate-y-full group-data-[intro-hide-menu]/body:translate-y-full group-data-[intro-loading]/body:pr-[--scrollbar-width] group-data-[intro-playing]/body:pr-[--scrollbar-width] lg:pb-12 lg:[--active-circle-x-add:75px] lg:[--button-height:83px] lg:[--button-width:226px] lg:[--circle-size:72px] lg:[--menu-width:245px]" style=" --accent: var(--tw-color-white); --color: var(--tw-color-red); " > <button data-target="header-menu.button" type="button" class="pointer-events-auto relative z-10 flex h-[--button-height] w-[--button-width] items-center rounded-full bg-[--color] p-[4px] transition-colors duration-300 lg:p-[5px]" > <span data-target="header-menu.button-shadow" class="absolute inset-0 block rounded-[inherit] shadow-[0px_0px_0px_0px_rgba(0,_0,_0,_0.10),_4px_2px_9px_0px_rgba(0,_0,_0,_0.10),_14px_10px_17px_0px_rgba(0,_0,_0,_0.09)]" ></span> <div data-target="header-menu.circle" aria-hidden class="relative grid aspect-square size-[--circle-size] shrink-0 grid-cols-[auto,auto,auto] rounded-full bg-[--accent] transition-colors duration-300" > <svg class="absolute size-[18px] place-self-center text-[--color] transition-colors duration-300 lg:size-[25px]" aspectRatio="xMidYMid meet" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M0 8H24M0 17H24" stroke="currentColor" stroke-width="3.5"/> </svg> </div> <div class="w-full pr-[6px] text-[19px] font-bold leading-none tracking-[-0.01em] lg:pr-[12px] lg:text-[35px]"> <span data-target="header-menu.label" class="block">Menu</span> </div> </button> <nav data-target="header-menu.menu" class="pointer-events-none absolute h-[--button-height] w-[--menu-width] overflow-hidden rounded-[24px] bg-[--color] text-[24px] font-bold leading-none tracking-[-0.04em] text-[--accent] opacity-0 shadow-[0px_0px_0px_0px_rgba(0,_0,_0,_0.10),_4px_2px_9px_0px_rgba(0,_0,_0,_0.10),_14px_10px_17px_0px_rgba(0,_0,_0,_0.09)] lg:rounded-[42px] lg:text-[34px]" > <div data-target="header-menu.nav" class="flex flex-col-reverse items-center py-[14px] text-center lg:py-[17px]" ><a href="/" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Home</a><a href="/blogs/cases" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Our Work</a><a href="/pages/services" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Expertise</a><a href="/pages/about" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > About</a><a href="/blogs/blog" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Blog</a><a href="/pages/contact" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Contact</a><span data-target="header-menu.link-cursor" aria-hidden class="absolute bottom-[14px] block w-[calc(100%-20px)] rounded-full bg-[--accent] py-[13px] lg:bottom-[17px] lg:w-[calc(100%-32px)] lg:py-[16px]" > </span > </div> </nav> </header-menu> </div> <!-- END sections: header-group --> <div data-taxi data-target="page-transition.intro-content" class="origin-top group-data-[intro-loading]/body:opacity-0" > <div data-taxi-view class="group/view relative max-w-full origin-center data-[active]/view:fixed data-[active]/view:inset-0 data-[active]/view:z-10" data-primary-color="var(--tw-color-white)" data-secondary-color="var(--tw-color-red)" data-header-color="var(--tw-color-black) " > <div class="relative bg-white group-data-[active]/view:absolute group-data-[active]/view:size-[calc(100vmax-var(--scrollbar-width))] group-data-[active]/view:overflow-clip group-data-[active]/view:[clip-path:url(#page-transition-clip-path)]"> <div> <main id="MainContent" class=" shadow-none focus:outline-none " role="main" tabindex="-1" > <div id="shopify-section-template--22311657341202__article_GtxBhd" class="shopify-section"><table-of-contents class="relative block space-y-16 lg:container lg:space-y-48 pt-24 lg:pt-44 pb-0 lg:grid lg:grid-cols-[20%_minmax(0,_1fr)] 3xl:grid-cols-[25%_minmax(0,_1fr)] lg:gap-x-6" style="--color: var(--tw-color-black);" > <header class="flex flex-col gap-8 px-content text-center lg:px-0 lg:text-left lg:grid lg:grid-cols-[20%_minmax(0,_1fr)] 3xl:grid-cols-[25%_minmax(0,_1fr)] lg:gap-6 lg:col-span-full" > <p class="text-h4 block !leading-[.975] text-black/50 lg:pr-12"> Your success is our success. </p> <h1 class="text-h1 lg:-mt-[0.095em]">Strategy</h1> </header> <nav class="text-label mt-12 hidden pl-4 lg:row-span-32 lg:mt-28 lg:block lg:pl-0 lg:pr-12"> <ol class="space-y-1.5 text-[3.5vw] sm:space-y-1 sm:text-[length:unset] lg:sticky lg:top-14"> <li> <bouncy-link> <a data-target="table-of-contents.link" data-active style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#introduction"> <span class="w-[2ch] text-[--c]" >01</span> <span>Introduction</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-approach"> <span class="w-[2ch] text-[--c]" >02</span> <span>Our approach</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#an-effective-strategy"> <span class="w-[2ch] text-[--c]" >03</span> <span>An effective strategy</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-expertise-your-advantage"> <span class="w-[2ch] text-[--c]" >04</span> <span>Our expertise, your advantage</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#the-ask-phill-touch"> <span class="w-[2ch] text-[--c]" >05</span> <span>The Ask Phill touch</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-track-record"> <span class="w-[2ch] text-[--c]" >06</span> <span>Our track record</span> </a> </bouncy-link> </li> </ol> </nav> <div class="mt-12 lg:mt-28 lg:col-start-2 "> <figure> <responsive-media data-visible class="block aspect-square w-full rounded-lg before:bg-[--color] lg:aspect-[1.3]" > <img src="//askphill.com/cdn/shop/files/Shopify-Hydrogen-2.0-with-remix-3.jpg?v=1708273277&width=2560" alt="Service ecommerce strategy Ask Phill" srcset="//askphill.com/cdn/shop/files/Shopify-Hydrogen-2.0-with-remix-3.jpg?v=1708273277&width=352 352w, //askphill.com/cdn/shop/files/Shopify-Hydrogen-2.0-with-remix-3.jpg?v=1708273277&width=832 832w, //askphill.com/cdn/shop/files/Shopify-Hydrogen-2.0-with-remix-3.jpg?v=1708273277&width=1200 1200w, //askphill.com/cdn/shop/files/Shopify-Hydrogen-2.0-with-remix-3.jpg?v=1708273277&width=1920 1920w, //askphill.com/cdn/shop/files/Shopify-Hydrogen-2.0-with-remix-3.jpg?v=1708273277&width=2560 2560w" width="2560" height="1573"> </responsive-media><figcaption class="text-label pl-4 text-left lg:pl-0"></figcaption></figure> </div> <nav class="text-label mt-12 pl-4 lg:row-span-32 lg:mt-36 lg:hidden lg:pl-0"> <ol class="space-y-1.5 text-[3.5vw] sm:space-y-1 sm:text-[length:unset] lg:sticky lg:top-14"> <li> <bouncy-link> <a data-target="table-of-contents.link" data-active style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#introduction"> <span class="w-[2ch] text-[--c]" >01</span> <span>Introduction</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-approach"> <span class="w-[2ch] text-[--c]" >02</span> <span>Our approach</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#an-effective-strategy"> <span class="w-[2ch] text-[--c]" >03</span> <span>An effective strategy</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-expertise-your-advantage"> <span class="w-[2ch] text-[--c]" >04</span> <span>Our expertise, your advantage</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#the-ask-phill-touch"> <span class="w-[2ch] text-[--c]" >05</span> <span>The Ask Phill touch</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-track-record"> <span class="w-[2ch] text-[--c]" >06</span> <span>Our track record</span> </a> </bouncy-link> </li> </ol> </nav> <div data-target="table-of-contents.section" id="introduction" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"> <div class="mb-5 flex flex-col gap-5 lg:gap-8"><div class="text-small flex space-x-2 lg:space-x-5"><span></span> </div> </div><div class="text-h4 richtext !leading-[1.25] lg:!leading-[1.275] lg:!tracking-[-0.05em]"><p>In the ever-evolving world of ecommerce, having a bulletproof strategy isn't just an advantage鈥攊t's a necessity.</p><p>Think of it as your roadmap in the journey towards market leadership. Just as you wouldn't build a house without a blueprint, crafting your ecommerce empire without a strategic foundation is a venture into uncertainty. <strong>At Ask Phill, we transform uncertainty into clarity, guiding ambitious brands beyond the reach of their competitors.</strong></p></div></div> </div></div> <div data-target="table-of-contents.section" id="our-approach" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > Our approach </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>For us, every project begins with understanding. We dive deep into your brand's ethos, goals, and the unique challenges you face. This insight-driven foundation allows us to create ecommerce platforms that are not just visually stunning but are built on a solid strategy designed to drive growth, enhance customer engagement, and boost conversions. </p><p>Central to this process is the role of a dedicated product owner for each project. They will act as your primary point of contact, ensuring that the deep understanding we gain from the outset is seamlessly integrated into every stage of the project.</p></div> </div></div> <section class="container py-12 lg:col-span-2 lg:py-24"> <div class="flex flex-col items-center gap-8 lg:gap-24"> <div class="text-h2 richtext text-center [&_strong]:text-[--color] [&_strong]:[font-weight:unset]"> <p>"Our mission is to turn complex commerce challenges into<strong> unified commerce experiences."</strong></p> </div> <p class="button flex items-center space-x-3 bg-[--color] py-1 pr-5 text-white md:py-2 md:pr-7 lg:space-x-4 pl-1 md:pl-2 "><responsive-media class="block aspect-square w-[3.5em] shrink-0 overflow-hidden rounded-full md:w-[4.5em]" > <img src="//askphill.com/cdn/shop/files/diana-kucherbaeva-team-member-ask-phill-product-owner.png?v=1710451728&width=360" alt="" srcset="//askphill.com/cdn/shop/files/diana-kucherbaeva-team-member-ask-phill-product-owner.png?v=1710451728&width=352 352w, //askphill.com/cdn/shop/files/diana-kucherbaeva-team-member-ask-phill-product-owner.png?v=1710451728&width=360 360w" width="360" height="240"> </responsive-media><span class="text-h3">Diana Kucherbaeva</span> </p></div> </section> <nav class="text-label hidden pl-4 lg:row-span-32 lg:block lg:pl-0"> <ol class="space-y-1.5 text-[3.5vw] sm:space-y-1 sm:text-[length:unset] lg:sticky lg:top-14"> <li> <bouncy-link> <a data-target="table-of-contents.link" data-active style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#introduction"> <span class="w-[2ch] text-[--c]" >01</span> <span>Introduction</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-approach"> <span class="w-[2ch] text-[--c]" >02</span> <span>Our approach</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#an-effective-strategy"> <span class="w-[2ch] text-[--c]" >03</span> <span>An effective strategy</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-expertise-your-advantage"> <span class="w-[2ch] text-[--c]" >04</span> <span>Our expertise, your advantage</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#the-ask-phill-touch"> <span class="w-[2ch] text-[--c]" >05</span> <span>The Ask Phill touch</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #13131380; --color-active: #de0015; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#our-track-record"> <span class="w-[2ch] text-[--c]" >06</span> <span>Our track record</span> </a> </bouncy-link> </li> </ol> </nav> <div data-target="table-of-contents.section" id="an-effective-strategy" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > An effective strategy </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>In today's digital-first world, a one-size-fits-all strategy just doesn鈥檛 cut it. That's where Ask Phill stands out. We dive deep, merging insightful analysis with creative innovation to forge paths not just to success, but to market leadership.</p><p>Here are some key elements we integrate into every successful D2C strategy:</p><ul><li>Targeted growth: We identify key growth opportunities tailored to your brand, focusing on scalable solutions that drive long-term success. </li><li>Unified commerce strategy: Unified commerce consolidates all customer channels into one platform, optimizing operational efficiency, enriching customer data analysis, and amplifying conversion rates. This approach is the groundwork for your ecommerce success in today's interconnected environment.</li><li>Customer experience: Every touchpoint is an opportunity for engagement. Our strategies boost usability and deepen customer relationships across all channels, driving both loyalty and conversions. </li><li>Scaling smart: As your brand grows, so should your platform. Our forward-thinking ensures your ecommerce solution is ready to evolve with your business.</li></ul></div> </div></div> <div data-target="table-of-contents.section" id="our-expertise-your-advantage" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > Our expertise, your advantage </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>We empower our clients with a diverse range of services designed to keep you ahead of the competition. Explore the topics below through which we can accelerate your growth:</p><ul><li>Commerce Audits</li><li>Roadmap Planning</li><li>System Architecture</li><li>SaaS Tool Selection</li><li>Shopify Consultancy</li><li>Commerce Consultancy</li><li>Klaviyo Consultancy</li><li>POS Consultancy</li><li>B2B Consultancy</li><li>Replatform strategy</li><li>Internationalisation strategy</li><li>Product Ownership</li><li>Engagement Strategy</li><li>Growth Strategy</li><li>Retention Strategy</li></ul></div> </div></div> <div data-target="table-of-contents.section" id="the-ask-phill-touch" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > The Ask Phill touch </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>Choosing Ask Phill means partnering with an agency that understands the intricacies of the ecommerce landscape. Our experience across a wide range of projects in fashion, beauty, and lifestyle sectors gives us a unique perspective on the digital challenges and opportunities these industries face. We're not just service providers; we're your partners in building a digital presence that resonates with your target audience and drives your business forward.</p></div> </div></div> <div data-target="table-of-contents.section" id="our-track-record" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > Our track record </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>As one of the first movers into the European Shopify space in 2016 and now Europe's leading Shopify Plus partner, Ask Phill has consistently led the charge in ecommerce innovation. We were among the first to recognize and harness the platform's potential, earning us multiple Awwwards and establishing our reputation as a vanguard in the industry. We were also the architects behind the first Shopify Hydrogen store in EMEA, reinforcing our influence in elevating brands across the fashion, lifestyle, and beauty industries.</p></div> </div></div> </table-of-contents> </div><div id="shopify-section-template--22311657341202__case_cards_hWHeAF" class="shopify-section"><section class=" container relative isolate block overflow-hidden lg:px-16 3xl:px-20 pt-32 lg:pt-60 pb-16 lg:pb-36 " > <div class="relative z-20"> <header class="mb-12 flex flex-col items-center gap-8 pb-12 lg:mb-24 lg:gap-12"><h2 class="text-h1 block text-center">Success speaks<br/>louder than words</h2><bouncy-background class="block w-fit"> <a href="/blogs/cases" class="button"> <div class="bouncy-background rounded-[inherit] bg-beige"></div> <span>Success stories</span> </a> </bouncy-background></header> <cursor-position> <case-cards class="grid grid-cols-5 grid-rows-3 opacity-0 lg:mx-[2.5%] lg:grid-rows-3 3xl:mx-[5%]" ><div style=" --text-color:#d8ccb5; --background-color:#562807; --index:0; --offset-x: -3%; --offset-y: -1.5%; " class=" pointer-events-none row-span-2 -mx-[55%] size-full w-[200%] translate-x-[calc(var(--cursor-x)*var(--offset-x))] translate-y-[calc(var(--cursor-y)*var(--offset-y))] lg:row-span-2 lg:-mx-[25%] lg:w-[150%] z-[1] col-start-1 row-start-2 lg:row-start-1 " > <bouncy-background data-targets="cards" class="pointer-events-auto block size-full" > <a class="text-h5 flex aspect-[1/1.5] size-full flex-col p-2 text-[--text-color] lg:text-h4 md:p-3 lg:p-4" href="/blogs/cases/pauw-shopify-migration" data-taxi-color="#d8ccb5" > <div data-disabled class="bouncy-background rounded-12 bg-[--background-color] lg:rounded-20 " ></div> <header class="grow"> <p>PAUW</p> </header> <responsive-media data-visible class="aspect-[1.3/1] w-full overflow-hidden rounded-10 before:bg-[--text-color] lg:rounded-18" ><img src="//askphill.com/cdn/shop/files/2024-SEPT4-PAUW_SimoneFrank-30-landscape_copy.png?v=1738941030&width=768" alt="" srcset="//askphill.com/cdn/shop/files/2024-SEPT4-PAUW_SimoneFrank-30-landscape_copy.png?v=1738941030&width=352 352w, //askphill.com/cdn/shop/files/2024-SEPT4-PAUW_SimoneFrank-30-landscape_copy.png?v=1738941030&width=768 768w" width="768" height="512"></responsive-media> </a> </bouncy-background> </div><div style=" --text-color:#efe7e6; --background-color:#0c2646; --index:1; --offset-x: -1.5%; --offset-y: -2%; " class=" pointer-events-none row-span-2 -mx-[55%] size-full w-[200%] translate-x-[calc(var(--cursor-x)*var(--offset-x))] translate-y-[calc(var(--cursor-y)*var(--offset-y))] lg:row-span-2 lg:-mx-[25%] lg:w-[150%] z-[2] row-start-1 lg:col-start-2 lg:row-start-2 " > <bouncy-background data-targets="cards" class="pointer-events-auto block size-full" > <a class="text-h5 flex aspect-[1/1.5] size-full flex-col p-2 text-[--text-color] lg:text-h4 md:p-3 lg:p-4" href="/blogs/cases/patta-2" data-taxi-color="#efe7e6" > <div data-disabled class="bouncy-background rounded-12 bg-[--background-color] lg:rounded-20 " ></div> <header class="grow"> <p>Patta </p> </header> <responsive-media data-visible class="aspect-[1.3/1] w-full overflow-hidden rounded-10 before:bg-[--text-color] lg:rounded-18" ><img src="//askphill.com/cdn/shop/files/ask-phill-patta-case-study.png?v=1736414277&width=768" alt="Patta - Ask Phill Case Study" srcset="//askphill.com/cdn/shop/files/ask-phill-patta-case-study.png?v=1736414277&width=352 352w, //askphill.com/cdn/shop/files/ask-phill-patta-case-study.png?v=1736414277&width=768 768w" width="768" height="576"></responsive-media> </a> </bouncy-background> </div><div style=" --text-color:#f2eae7; --background-color:#d85c85; --index:2; --offset-x: 0%; --offset-y: -1.5%; " class=" pointer-events-none row-span-2 -mx-[55%] size-full w-[200%] translate-x-[calc(var(--cursor-x)*var(--offset-x))] translate-y-[calc(var(--cursor-y)*var(--offset-y))] lg:row-span-2 lg:-mx-[25%] lg:w-[150%] z-[4] col-start-3 row-start-2 lg:row-start-1 " > <bouncy-background data-targets="cards" class="pointer-events-auto block size-full" > <a class="text-h5 flex aspect-[1/1.5] size-full flex-col p-2 text-[--text-color] lg:text-h4 md:p-3 lg:p-4" href="/blogs/cases/the-good-roll" data-taxi-color="#f2eae7" > <div data-disabled class="bouncy-background rounded-12 bg-[--background-color] lg:rounded-20 " ></div> <header class="grow"> <p>The Good Roll</p> </header> <responsive-media data-visible class="aspect-[1.3/1] w-full overflow-hidden rounded-10 before:bg-[--text-color] lg:rounded-18" ><img src="//askphill.com/cdn/shop/files/case-study-the-good-roll-7.jpg?v=1733162470&width=768" alt="" srcset="//askphill.com/cdn/shop/files/case-study-the-good-roll-7.jpg?v=1733162470&width=352 352w, //askphill.com/cdn/shop/files/case-study-the-good-roll-7.jpg?v=1733162470&width=768 768w" width="768" height="513"></responsive-media> </a> </bouncy-background> </div><div style=" --text-color:#e7dccf; --background-color:#cd6b45; --index:3; --offset-x: -1.5%; --offset-y: -2%; " class=" pointer-events-none row-span-2 -mx-[55%] size-full w-[200%] translate-x-[calc(var(--cursor-x)*var(--offset-x))] translate-y-[calc(var(--cursor-y)*var(--offset-y))] lg:row-span-2 lg:-mx-[25%] lg:w-[150%] z-[2] col-start-4 row-start-1 lg:z-[4] lg:col-start-4 lg:row-start-2 " > <bouncy-background data-targets="cards" class="pointer-events-auto block size-full" > <a class="text-h5 flex aspect-[1/1.5] size-full flex-col p-2 text-[--text-color] lg:text-h4 md:p-3 lg:p-4" href="/blogs/cases/wildride" data-taxi-color="#e7dccf" > <div data-disabled class="bouncy-background rounded-12 bg-[--background-color] lg:rounded-20 " ></div> <header class="grow"> <p>Wildride</p> </header> <responsive-media data-visible class="aspect-[1.3/1] w-full overflow-hidden rounded-10 before:bg-[--text-color] lg:rounded-18" ><img src="//askphill.com/cdn/shop/files/banner_brown_leopard_cute_web_banner_copy.png?v=1732288619&width=768" alt="" srcset="//askphill.com/cdn/shop/files/banner_brown_leopard_cute_web_banner_copy.png?v=1732288619&width=352 352w, //askphill.com/cdn/shop/files/banner_brown_leopard_cute_web_banner_copy.png?v=1732288619&width=768 768w" width="768" height="314"></responsive-media> </a> </bouncy-background> </div><div style=" --text-color:#0066cb; --background-color:#ffffff; --index:4; --offset-x: -3%; --offset-y: -1.5%; " class=" pointer-events-none row-span-2 -mx-[55%] size-full w-[200%] translate-x-[calc(var(--cursor-x)*var(--offset-x))] translate-y-[calc(var(--cursor-y)*var(--offset-y))] lg:row-span-2 lg:-mx-[25%] lg:w-[150%] z-[3] col-start-5 row-start-2 lg:z-[5] lg:col-start-5 lg:row-start-1 " > <bouncy-background data-targets="cards" class="pointer-events-auto block size-full" > <a class="text-h5 flex aspect-[1/1.5] size-full flex-col p-2 text-[--text-color] lg:text-h4 md:p-3 lg:p-4" href="/blogs/cases/tonys-chocolonely" data-taxi-color="#0066cb" > <div data-disabled class="bouncy-background rounded-12 bg-[--background-color] lg:rounded-20 " ></div> <header class="grow"> <p>Tony's Chocolonely</p> </header> <responsive-media data-visible class="aspect-[1.3/1] w-full overflow-hidden rounded-10 before:bg-[--text-color] lg:rounded-18" ><img src="//askphill.com/cdn/shop/files/tonys_orange.png?v=1730828564&width=768" alt="" srcset="//askphill.com/cdn/shop/files/tonys_orange.png?v=1730828564&width=352 352w, //askphill.com/cdn/shop/files/tonys_orange.png?v=1730828564&width=768 768w" width="768" height="374"></responsive-media> </a> </bouncy-background> </div></case-cards> </cursor-position> </div></section> </div><div id="shopify-section-template--22311657341202__scroll_accordion_aXwzwD" class="shopify-section"><section class="bg-black pt-24 lg:pt-44 pb-12 lg:pb-24 "> <header class="container mb-12 text-white lg:mb-24"> <text-reveal> <h2 class="text-h1 block text-center [&_strong]:opacity-50 [&_strong]:[font-weight:unset]"> Explore more <strong>services</strong> </h2> </text-reveal> </header> <scroll-accordion class="container flex flex-col gap-3 lg:gap-6"> <div data-active data-target="scroll-accordion.item" class="group/item text-h3 h-[calc((1lh*0.85)+var(--padding)*2)] cursor-pointer overflow-hidden rounded-10 bg-[--bg] px-[--padding] text-[4.5vw] leading-none text-[--color] [--bg-active:theme(colors.white.DEFAULT)] [--bg:#191919] [--color-active:theme(colors.black.DEFAULT)] [--color:theme(colors.white.DEFAULT)] [--padding:theme(spacing.7)] hover:bg-[#292929] data-[active]:h-fit data-[active]:cursor-[unset] data-[active]:bg-[--bg-active] data-[active]:text-[--color-active] md:text-[min(3.75vw,4.875rem)] lg:h-[calc((1lh*0.65)+var(--padding)*2)] lg:rounded-20 lg:[--padding:theme(spacing.10)] 2xl:[--padding:theme(spacing.14)]" > <div class="lg:grid lg:grid-cols-2"> <div class="pt-[--padding]"> <h3 data-target="scroll-accordion.title" class="relative block origin-top-left scale-[--scale] leading-none text-white [--scale:0.85] group-data-[active]/item:scale-100 group-data-[active]/item:text-black lg:[--scale:.65] " >Creative</h3> </div> <div data-target="scroll-accordion.text" class="text-body flex flex-col gap-[calc(var(--padding)/2)] py-[calc(var(--padding)/2)] pb-[--padding] lg:gap-5 lg:py-[--padding]" > <div class="richtext leading-normal opacity-0 group-data-[active]/item:opacity-100 lg:max-w-[85%] 3xl:max-w-[75%]" ><p>From wireframe to post-launch optimisation, our designers are there every step of the way. 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