How YouTube Prevents Bias - How YouTube Works

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lb-nav__item--as-subnav-labels" role="button" tabindex="0"> Rules and policies <svg class="lb-nav__dropdown-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 24 24"><path d="M7.41,8.59L12,13.17l4.59-4.58L18,10l-6,6l-6-6L7.41,8.59z"></path><path fill="none" d="M0,0h24v24H0V0z"></path></svg> </span> <nav class="lb-nav__subnav" aria-hidden="true"> <div class="lb-nav__subnav-inner"> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/overview/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Policies overview </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How our rules and policies help keep our platform safe </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Community Guidelines </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we define what we do and don’t allow on YouTube </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/copyright/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we help Creators responsibly manage their content </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Monetization policies </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How Creators can monetize their content as part of the YouTube Partner Program 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href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Progress on managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we’re progressing with our responsibility efforts </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/impact/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Our impact </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How creative entrepreneurs are transforming their lives and communities </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/trends/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Culture and trends </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How to better understand the next generation of Creators and artists </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Advancing sustainability </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we're investing in a carbon-free future </span> </a> </div> </nav> </div> </nav> </div> <aside class="lb-mobile-nav lb-js-mobile-nav lb-mobile-nav--no-ctas" aria-hidden="true"> <div class="lb-mobile-nav__overlay lb-js-mobile-nav-toggle"></div> <div class="lb-mobile-nav__panel"> <nav class="lb-mobile-nav__menu"> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Our commitments </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/managing-harmful-content/" tabindex="-1"> Managing harmful content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/standing-up-to-hate/" tabindex="-1"> Standing up to hate </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/" tabindex="-1"> Fighting misinformation </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/curbing-extremist-content/" tabindex="-1"> Curbing extremist content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/supporting-political-integrity/" tabindex="-1"> Supporting political integrity </a> <a class="lb-js-nav-item lb-mobile-nav__subitem lb-mobile-nav__subitem--active" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/preventing-bias/" tabindex="-1"> Preventing bias </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/fostering-child-safety/" tabindex="-1"> Fostering child safety </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/" tabindex="-1"> Protecting user data </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/safeguarding-copyright/" tabindex="-1"> Safeguarding copyright </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/" tabindex="-1"> Sharing revenue </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/promoting-digital-wellbeing/" tabindex="-1"> Promoting digital wellbeing </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/covid-response/" tabindex="-1"> Responding to COVID-19 </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Product features </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/product-features/search/" tabindex="-1"> YouTube Search </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/product-features/recommendations/" tabindex="-1"> Recommended videos </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/product-features/news-information/" tabindex="-1"> News and information </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/product-features/monetization/" tabindex="-1"> Monetization for Creators </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/product-features/live/" tabindex="-1"> YouTube Live </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> User settings </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/user-settings/privacy/" tabindex="-1"> Privacy controls </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/" tabindex="-1"> Ad Settings </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/user-settings/parental-controls/" tabindex="-1"> Parental controls </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/user-settings/autoplay/" tabindex="-1"> Autoplay </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Rules and policies </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/overview/" tabindex="-1"> Policies overview </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/" tabindex="-1"> Community Guidelines </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/copyright/" tabindex="-1"> Copyright </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/" tabindex="-1"> Monetization policies </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/legal-removals/" tabindex="-1"> Legal removals </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Progress and impact </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/" tabindex="-1"> Progress on managing harmful content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/impact/" tabindex="-1"> Our impact </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/trends/" tabindex="-1"> Culture and trends </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/" tabindex="-1"> Advancing sustainability </a> </nav> </nav> </div> </aside> </header> <main class="ytr-main ytr-how-youtube-prevents-bias"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-left"> <div class="lb-grid__cell lb-grid__cell--offset-5-span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Our commitments </span> <img class="ytr-eyebrow__underline" src="/web/20210529031656im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-gamma-headline"> What does YouTube do to prevent bias? </span> </h1> <div class="lb-font-body"> <p class="md md-p">We work hard to ensure that our systems are not designed to be biased against content belonging to individuals or groups based on political viewpoints or other attributes like gender or sexual orientation. Our platform has always been about sharing information everywhere and giving many different people a voice.</p> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20210529031656im_/https://lh3.googleusercontent.com/ThWglpSNb5iaAgY9M83GEvQY0r8Y6uIgdUAx185xgUarWGWuFPTTkR52L3pniqkxIKyQE3BJ74yHnyQ9JUZClA2__KmDdJl8fEIE=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20210529031656im_/https://lh3.googleusercontent.com/ThWglpSNb5iaAgY9M83GEvQY0r8Y6uIgdUAx185xgUarWGWuFPTTkR52L3pniqkxIKyQE3BJ74yHnyQ9JUZClA2__KmDdJl8fEIE=v1-s588 588w, https://web.archive.org/web/20210529031656im_/https://lh3.googleusercontent.com/ThWglpSNb5iaAgY9M83GEvQY0r8Y6uIgdUAx185xgUarWGWuFPTTkR52L3pniqkxIKyQE3BJ74yHnyQ9JUZClA2__KmDdJl8fEIE=v1-s882 882w, https://web.archive.org/web/20210529031656im_/https://lh3.googleusercontent.com/ThWglpSNb5iaAgY9M83GEvQY0r8Y6uIgdUAx185xgUarWGWuFPTTkR52L3pniqkxIKyQE3BJ74yHnyQ9JUZClA2__KmDdJl8fEIE=v0-s1764 1764w" alt="Preventing bias"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#product-and-systems" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Product and systems </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#policies" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Policies </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="product-and-systems"> <h2 class="md md-h2">How does YouTube help ensure that unintended harmful bias is not present in its systems?</h2> <p class="md md-p">We use everyday people across the globe to train our search and discovery systems. The guidelines they use are <a class="md md-a" href="https://web.archive.org/web/20210529031656/https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf" rel="noopener" target="_blank">publicly available</a>. Our search and recommendation systems are not designed to filter or demote videos or channels based on specific political perspectives.</p> <p class="md md-p">Additionally, we audit our machine learning systems to help ensure that unintended algorithmic bias such as gender bias isn’t present. We correct mistakes when we find them and re-train the systems to be more accurate moving forward.</p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="policies"> <h2 class="md md-h2">Do YouTube’s policies unfairly target certain groups or political viewpoints?</h2> <p class="md md-p">When developing and refreshing our policies, we make sure to hear from a range of different voices, including Creators, subject-area experts, free speech proponents, and policy organizations from across the political spectrum.</p> <p class="md md-p">Once a policy has been developed, we invest significant time making sure newly developed policies are consistently enforced by our global team of reviewers, based on objective guidelines. Before any policy is launched, reviewers in a staging environment (where policy decisions aren’t actually applied) must consistently make the same decision at a very high rate. If they fail to do so, we revise the training and internal guidelines to ensure clarity and repeat the process. The goal is to reduce subjectivity and personal bias to achieve high accuracy and consistency when operating at scale. Only once we’re at an acceptable level of accuracy can the policy be launched to the public.</p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Community Guidelines </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Fighting misinformation </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Supporting political integrity </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210529031656/https://www.youtube.com/howyoutubeworks/our-commitments/supporting-political-integrity/" "> Read more </a> </div> </li> </ul> </div> </section> <aside class="lb-grid lb-hide ytr-video-modal ytr-js-video-modal"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytr-video-modal__inner 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