iPhone - Apple (UK)

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href="/web/20240812172725cs_/https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3"/> <link rel="stylesheet" href="/web/20240812172725cs_/https://www.apple.com/v/iphone/home/bv/built/styles/overview.built.css" type="text/css"/> <link rel="stylesheet" href="/web/20240812172725cs_/https://www.apple.com/uk/iphone/home/styles/overview.css" type="text/css"/> <link rel="stylesheet" href="/web/20240812172725cs_/https://www.apple.com/v/iphone/shared/index/a/built/styles/shared-index.built.css"/> <script src="/web/20240812172725js_/https://www.apple.com/v/iphone/home/bv/built/scripts/head.built.js" type="text/javascript" charset="utf-8"></script> </head> <body class="page-overview " data-component-list="PageXpController DeepLink"> <meta name="globalnav-store-key" content="SFX9YPYY9PPXCU9KH"/> <div id="globalheader"><aside id="globalmessage-segment" lang="en-GB" dir="ltr" class="globalmessage-segment"><ul data-strings="{"view":"{%STOREFRONT%} Store Home","segments":{"smb":"Business Store Home","eduInd":"Education Store Home","other":"Store Home"},"exit":"Exit"}" class="globalmessage-segment-content"></ul></aside><nav id="globalnav" lang="en-GB" dir="ltr" aria-label="Global" data-analytics-element-engagement-start="globalnav:onFlyoutOpen" data-analytics-element-engagement-end="globalnav:onFlyoutClose" data-store-api="/[storefront]/shop/bag/status" data-analytics-activitymap-region-id="global nav" data-analytics-region="global nav" class="globalnav no-js "><div class="globalnav-content"><div class="globalnav-item globalnav-menuback"><button aria-label="Main menu" class="globalnav-menuback-button"><span class="globalnav-chevron-icon"><svg height="48" viewbox="0 0 9 48" width="9" xmlns="http://www.w3.org/2000/svg"><path d="m1.5618 24.0621 6.5581-6.4238c.2368-.2319.2407-.6118.0088-.8486-.2324-.2373-.6123-.2407-.8486-.0088l-7 6.8569c-.1157.1138-.1807.2695-.1802.4316.001.1621.0674.3174.1846.4297l7 6.7241c.1162.1118.2661.1675.4155.1675.1577 0 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xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 4.869h-1.863v-3.563h1.863c1.225 0 1.899.639 1.899 1.799 0 1.119-.697 1.764-1.899 1.764zm.276-4.5h-3.194v8.455h1.055v-3.018h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.611-1.108-2.736-2.707-2.736zm-6.064 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class="welcome-video-content-container"> <picture id="overview-welcome-startframe-1" class="overview-welcome-startframe welcome-video-start-frame" data-download-area-keyframe="{"start":"t - 200vh","end":"b + 100vh","disabledWhen":"no-js"}" aria-hidden="true"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_small_2x.jpg 2x" media="(max-width:734px)"/> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_medium_2x.jpg 2x" media="(max-width:1068px)"/> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_large_2x.jpg 2x" media="(max-width:1440px)"/> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/welcome/startframe__d10cha77b2eu_xlarge.jpg" onload="__lp(event)" alt> </picture> <video class="welcome-video-video" muted playsinline data-inline-media loop preload="none" role="img" data-inline-media-basepath="/105/media/us/iphone/family/2024/1efec3e0-8619-4684-a57e-6e2310394f08/anim/welcome/" aria-label="Short, looping animation that showcases the striking aerospace-grade titanium design of iPhone 15 Pro, and the stunning color-infused glass design of iPhone 15."></video> </div> <div class="welcome-video-scrim welcome-video-scrim-clear"></div> <div class="welcome-video-controls-container"> <button class="welcome-video-control-item" data-inline-media-control="PlayPause" data-aria-playing="Pause welcome animation video" data-aria-paused="Play welcome animation video" aria-label="Play welcome animation video" data-analytics-title-pause="pause hero video" data-analytics-click-pause="prop3:pause hero video" data-analytics-title-play="play hero video" data-analytics-click-play="prop3:play hero video" data-analytics-intrapage-link> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="control-centered-small-icon"> <g class="control-icon-pause"> <rect width="4.5" height="14" x="3.75" y="3" rx="1.5"></rect> <rect width="4.5" height="14" x="11.75" y="3" rx="1.5"></rect> </g> <path class="control-icon-play" d="M5 15.25V4.77a1.44 1.44 0 0 1 1.44-1.62 1.86 1.86 0 0 1 1.11.31l8.53 5c.76.44 1.17.8 1.17 1.51s-.41 1.07-1.17 1.51l-8.53 5a1.86 1.86 0 0 1-1.11.31A1.42 1.42 0 0 1 5 15.25Z"></path> </svg> </button> </div> </div> </section> <section class="section section-consider" data-anim-scroll-group="Consider" data-component-list="StaggeredFadeIn" data-analytics-section-engagement="name:get to know iphone"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Get to know iPhone.</h2> </header> </div> <div id="scroll-gallery-feature-cards" data-scroll-gallery-feature-cards data-scroll-gallery data-analytics-gallery-id="get to know iphone gallery" aria-label="Get to know iPhone gallery" class="gallery gallery-align-start gallery-feature-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="advanced cameras" data-ac-gallery-item data-staggered-item> <div id="feature-card-1" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Advanced Cameras</p> <p class="typography-card-headline feature-card-headline">Selfie-takers. <br/>Movie-makers. <br/>Boundary-breakers.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-camera-1" class="overview-consider-camera feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-camera feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="advanced cameras modal" data-modal-class="feature-card-modal advanced-cameras" data-modal-close-label="Close advanced cameras section" data-modal-id="feature-card-modal-advanced-cameras" data-modal-scroll-group-name="feature-card-modal-advanced-cameras"> <div id="modal-content-advanced-cameras" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Advanced Cameras</h3> <h4 class="typography-modal-headline modal-headline">Selfie-takers.<br/>Movie-makers.<br/>Boundary-breakers.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Stunning made simple.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want more creative control? iPhone 15 Pro is packed with professional tools, like ProRAW.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-dd-camera-stunning-1" class="overview-consider-modals-camera-dd-camera-stunning responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large.jpg" onload="__lp(event)" alt="A detailed low-light portrait of a person in a blue sweater holding an elegant paper fan."> </picture> <noscript> <picture class="overview-consider-modals-camera-dd-camera-stunning responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large.jpg" alt="A detailed low-light portrait of a person in a blue sweater holding an elegant paper fan."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Make movies like the movies.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture artful depth effects with Cinematic mode in 4K — every frame looks incredible.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-dd-camera-movies-1" class="overview-consider-modals-camera-dd-camera-movies responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large.jpg" onload="__lp(event)" alt="An image of iPhone 15 Pro taking an Action mode video of a gymnast running inside a large, light-filled room."> </picture> <noscript> <picture class="overview-consider-modals-camera-dd-camera-movies responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large.jpg" alt="An image of iPhone 15 Pro taking an Action mode video of a gymnast running inside a large, light-filled room."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Keep on zoomin’.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-dd-camera-control-1" class="overview-consider-modals-camera-dd-camera-control responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large.jpg" onload="__lp(event)" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> <noscript> <picture class="overview-consider-modals-camera-dd-camera-control responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large.jpg" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - advanced cameras" data-analytics-click="prop3:open modal - advanced cameras" aria-label="Learn more about the advanced cameras on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="apple-designed chips" data-ac-gallery-item data-staggered-item> <div id="feature-card-2" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Apple-Designed Chips</p> <p class="typography-card-headline feature-card-headline">The kind of fast <br class="large"/><br class="medium"/>you can feel.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-chip-1" class="overview-consider-chip feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-chip feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="apple-designed chips modal" data-modal-class="feature-card-modal chip" data-modal-close-label="Close Apple-designed chips section" data-modal-id="feature-card-modal-chip" data-modal-scroll-group-name="feature-card-modal-chip"> <div id="modal-content-chip" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Apple-Designed Chips</h3> <h4 class="typography-modal-headline modal-headline">The kind of fast you can feel.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Game-changing chips.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Extremely smart and powerful, iPhone chips enhance everything you do. Take A17 Pro — which delivers our most advanced graphics performance by far — enabling games not seen before on any smartphone.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-dd-chip-built-1" class="overview-consider-modals-chip-dd-chip-built responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large.jpg" onload="__lp(event)" alt="Three horizontally stacked iPhone models show different examples of fast and fluid gaming."> </picture> <noscript> <picture class="overview-consider-modals-chip-dd-chip-built responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large.jpg" alt="Three horizontally stacked iPhone models show different examples of fast and fluid gaming."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - apple-designed chips" data-analytics-click="prop3:open modal - apple-designed chips" aria-label="Learn more about Apple-designed iPhone chips. "> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="battery" data-ac-gallery-item data-staggered-item> <div id="feature-card-3" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Battery</p> <p class="typography-card-headline feature-card-headline">The power of great<br class="large"/><br class="medium"/> battery life.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-battery-1" class="overview-consider-battery feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-battery feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="battery modal" data-modal-class="feature-card-modal battery" data-modal-close-label="Close battery section" data-modal-id="feature-card-modal-battery" data-modal-scroll-group-name="feature-card-modal-battery"> <div id="modal-content-battery" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Battery</h3> <h4 class="typography-modal-headline modal-headline">The power of great battery life.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Long-lasting battery life? 100%.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 29 hours of video on iPhone 15 Pro Max.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-battery-dd-battery-charge-1" class="overview-consider-modals-battery-dd-battery-charge responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large.jpg" onload="__lp(event)" alt="A horizontal iPhone 15 displays a scene from the hit AppleTV+ show, Masters of the Air."> </picture> <noscript> <picture class="overview-consider-modals-battery-dd-battery-charge responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large.jpg" alt="A horizontal iPhone 15 displays a scene from the hit AppleTV+ show, Masters of the Air."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Made for 5G.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone + 5G = a superfast experience.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-battery-dd-battery-5g-1" class="overview-consider-modals-battery-dd-battery-5g responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large.jpg" onload="__lp(event)" alt="A graphic representation of 5G."> </picture> <noscript> <picture class="overview-consider-modals-battery-dd-battery-5g responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large.jpg" alt="A graphic representation of 5G."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Power. Fully. Fast.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Snap on a MagSafe Charger.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 3" data-modal-close>3</a></sup> Or plug in a 20W USB‑C Power Adapter. Our latest models also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 4" data-modal-close>4</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-battery-dd-battery-power-1" class="overview-consider-modals-battery-dd-battery-power responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large.jpg" onload="__lp(event)" alt="A birds-eye view of AirPods Pro, iPhone 15, and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> <noscript> <picture class="overview-consider-modals-battery-dd-battery-power responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large.jpg" alt="A birds-eye view of AirPods Pro, iPhone 15, and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - battery" data-analytics-click="prop3:open modal - battery" aria-label="Learn more about the performance and battery life of iPhone. "> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="innovation" data-ac-gallery-item data-staggered-item> <div id="feature-card-4" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Innovation</p> <p class="typography-card-headline feature-card-headline">Beautiful and durable, <br/>by design.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-innovation-1" class="overview-consider-innovation feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-innovation feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="innovation modal" data-modal-class="feature-card-modal innovation" data-modal-close-label="Close innovation section" data-modal-id="feature-card-modal-innovation" data-modal-scroll-group-name="feature-card-modal-innovation"> <div id="modal-content-innovation" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Innovation</h3> <h4 class="typography-modal-headline modal-headline">Beautiful and durable, by design.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Second to none.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone is known for its iconic design and premium materials — like iPhone 15 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-innovation-dd-innovation-iphone-1" class="overview-consider-modals-innovation-dd-innovation-iphone responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large.jpg" onload="__lp(event)" alt="A side-back and side-front view of iPhone 15 Pro. The side-front view displays Dynamic Island in action."> </picture> <noscript> <picture class="overview-consider-modals-innovation-dd-innovation-iphone responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large.jpg" alt="A side-back and side-front view of iPhone 15 Pro. The side-front view displays Dynamic Island in action."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Last phone standing.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone has a Ceramic Shield front that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-dd-innovation-last-1" class="overview-consider-modals-innovation-dd-innovation-last responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large.jpg" onload="__lp(event)" alt="A close-up of iPhone 15 in Black, showcasing its durable aerospace-grade aluminum edges and Ceramic Shield front."> </picture> <noscript> <picture class="overview-consider-modals-innovation-dd-innovation-last responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large.jpg" alt="A close-up of iPhone 15 in Black, showcasing its durable aerospace-grade aluminum edges and Ceramic Shield front."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Ease of use.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We design our hardware and software together for a totally seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a simple one-tap setup. And regular iOS updates keep your iPhone feeling new.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-dd-innovation-seamless-1" class="overview-consider-modals-innovation-dd-innovation-seamless responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large.jpg" onload="__lp(event)" alt="A visual depicting the simple, one-tap setup of AirPods on iPhone."> </picture> <noscript> <picture class="overview-consider-modals-innovation-dd-innovation-seamless responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large.jpg" alt="A visual depicting the simple, one-tap setup of AirPods on iPhone."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - innovation" data-analytics-click="prop3:open modal - innovation" aria-label="Learn more about how iPhone is designed to last."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="personalize" data-ac-gallery-item data-staggered-item> <div id="feature-card-5" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Personalise Your iPhone</p> <p class="typography-card-headline feature-card-headline">Make it you. <br/>Through and through.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-personalize-1" class="overview-consider-personalize feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-personalize feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="personalize your iphone modal" data-modal-class="feature-card-modal personalize" data-modal-close-label="Close personalize section" data-modal-id="feature-card-modal-personalize" data-modal-scroll-group-name="feature-card-modal-personalize"> <div id="modal-content-personalize" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Personalise Your iPhone</h3> <h4 class="typography-modal-headline modal-headline">Make it you. <br/>Through and through.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Photos. Fonts. Styles. Widgets. Go!</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Style your Lock Screen in fun ways — layer a photo, finesse your font, add widgets and more. You can also create a Contact Poster your friends will see when you call.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-personalize-dd-personalize-style-1" class="overview-consider-modals-personalize-dd-personalize-style responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large.jpg" onload="__lp(event)" alt="A grid of six iPhone models showcasing fun personalization features such as Lock Screen customization and Contact Poster."> </picture> <noscript> <picture class="overview-consider-modals-personalize-dd-personalize-style responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large.jpg" alt="A grid of six iPhone models showcasing fun personalization features such as Lock Screen customization and Contact Poster."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">iPhone for all.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Built-in accessibility features help you do what you love in the ways that work best for you. For example, VoiceOver tells people who are blind or have low vision exactly what’s happening on their screen.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-personalize-dd-personalize-iphone-1" class="overview-consider-modals-personalize-dd-personalize-iphone responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large.jpg" onload="__lp(event)" alt="A picture of an iPhone using VoiceOver to describe the details of a person on screen laughing with wavy hair."> </picture> <noscript> <picture class="overview-consider-modals-personalize-dd-personalize-iphone responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large.jpg" alt="A picture of an iPhone using VoiceOver to describe the details of a person on screen laughing with wavy hair."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - personalize your iphone" data-analytics-click="prop3:open modal - personalize your iphone" aria-label="Learn more about how you can make iPhone even more you with custom design features and built-in accessibility tools."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="safety" data-ac-gallery-item data-staggered-item> <div id="feature-card-6" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Peace of Mind</p> <p class="typography-card-headline feature-card-headline">Helpful safety <br class="small"/>features. <br class="large"/><br class="medium"/>Just in case.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-safety-1" class="overview-consider-safety feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-safety feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_small.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_medium.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_large.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="safety modal" data-modal-class="feature-card-modal safety" data-modal-close-label="Close safety section" data-modal-id="feature-card-modal-safety" data-modal-scroll-group-name="feature-card-modal-safety"> <div id="modal-content-safety" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Peace of Mind</h3> <h4 class="typography-modal-headline modal-headline">Helpful safety features. <br/>Just in case.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">For urgent help.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services when you don’t have mobile service or Wi‑Fi.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-safety-dd-safety-help-1" class="overview-consider-modals-safety-dd-safety-help responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large.jpg" onload="__lp(event)" alt="Three iPhone models displaying three different interactions for Emergency SOS via satellite, Crash Detection, and Roadside Assistance via satellite."> </picture> <noscript> <picture class="overview-consider-modals-safety-dd-safety-help responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large.jpg" alt="Three iPhone models displaying three different interactions for Emergency SOS via satellite, Crash Detection, and Roadside Assistance via satellite."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">For everyday reassurance.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-safety-dd-safety-check-in-1" class="overview-consider-modals-safety-dd-safety-check-in responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large.jpg" onload="__lp(event)" alt="A close-up shot of an iMessage thread with a Check In notifcation."> </picture> <noscript> <picture class="overview-consider-modals-safety-dd-safety-check-in responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large.jpg" alt="A close-up shot of an iMessage thread with a Check In notifcation."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - safety" data-analytics-click="prop3:open modal - safety" aria-label="Learn more about helpful safety features on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="privacy" data-ac-gallery-item data-staggered-item> <div id="feature-card-7" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Privacy</p> <p class="typography-card-headline feature-card-headline">Your data. <br class="large"/><br class="medium"/>Just where <br class="small"/>you want it.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-privacy-1" class="overview-consider-privacy feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-privacy feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="privacy modal" data-modal-class="feature-card-modal privacy" data-modal-close-label="Close privacy section" data-modal-id="feature-card-modal-privacy" data-modal-scroll-group-name="feature-card-modal-privacy"> <div id="modal-content-privacy" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Privacy</h3> <h4 class="typography-modal-headline modal-headline">Your data. Just where you want it.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Sign in safely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Passkeys eliminate the need for passwords for an easier, more secure sign-in method. With Face ID, you can sign in to apps. And AutoFill in Safari remembers usernames and passwords for websites across your Apple devices.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-privacy-dd-privacy-browse-1" class="overview-consider-modals-privacy-dd-privacy-browse responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large.jpg" onload="__lp(event)" alt="Three iPhone models show different examples of everyday privacy features, including Face ID."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-browse responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large.jpg" alt="Three iPhone models show different examples of everyday privacy features, including Face ID."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Browse securely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-dd-privacy-lock-1" class="overview-consider-modals-privacy-dd-privacy-lock responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large.jpg" onload="__lp(event)" alt="Apple privacy logo."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-lock responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large.jpg" alt="Apple privacy logo."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Share privately.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-dd-privacy-share-1" class="overview-consider-modals-privacy-dd-privacy-share responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large.jpg" onload="__lp(event)" alt="An iPhone screen displays an encrypted iMessage, a Mail notification, and a time-sensitive Calendar invite."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-share responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large.jpg" alt="An iPhone screen displays an encrypted iMessage, a Mail notification, and a time-sensitive Calendar invite."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Pay the Apple Pay way.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-dd-privacy-protect-1" class="overview-consider-modals-privacy-dd-privacy-protect responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large.jpg" onload="__lp(event)" alt="A close-up shot of Face ID securely authorizing a payment on iPhone using Apple Pay."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-protect responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large.jpg" alt="A close-up shot of Face ID securely authorizing a payment on iPhone using Apple Pay."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - privacy" data-analytics-click="prop3:open modal - privacy" aria-label="Learn more about how iPhone can help to protect your privacy."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="environment" data-ac-gallery-item data-staggered-item> <div id="feature-card-8" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Environment</p> <p class="typography-card-headline feature-card-headline">Recycle. Reuse. Repeat.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-environment-1" class="overview-consider-environment feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-environment feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="environment modal" data-modal-class="feature-card-modal environment" data-modal-close-label="Close environment section" data-modal-id="feature-card-modal-environment" data-modal-scroll-group-name="feature-card-modal-environment"> <div id="modal-content-environment" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Environment</h3> <h4 class="typography-modal-headline modal-headline">Recycle. Reuse. Repeat.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Innovation in conservation.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-innovation-1" class="overview-consider-modals-environment-dd-environment-innovation responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large.jpg" onload="__lp(event)" alt="The futuristic hand and arm of one of Apple's pioneering disassembly robots."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-innovation responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large.jpg" alt="The futuristic hand and arm of one of Apple's pioneering disassembly robots."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">More recycled content? Naturally.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 100 per cent recycled cobalt in their batteries.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 8" data-modal-close>8</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-recycle-1" class="overview-consider-modals-environment-dd-environment-recycle responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large.jpg" onload="__lp(event)" alt="A playful green illustration of five different environmental icons circles an iPhone."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-recycle responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large.jpg" alt="A playful green illustration of five different environmental icons circles an iPhone."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Apple Trade In.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-trade-in-1" class="overview-consider-modals-environment-dd-environment-trade-in responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large.jpg" onload="__lp(event)" alt="iPhone 15 Pro Max and iPhone 15 Pro in Natural Titanium are pictured next to iPhone 15 Plus and iPhone 15 in Pink."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-trade-in responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_small.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_medium.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large.jpg" alt="iPhone 15 Pro Max and iPhone 15 Pro in Natural Titanium are pictured next to iPhone 15 Plus and iPhone 15 in Pink."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Planet-worthy packaging.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">99 per cent of iPhone packaging is now fibre based,<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 9" data-modal-close>9</a></sup> and made with 100 per cent recycled or responsibly sourced wood fibres.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 10" data-modal-close>10</a></sup> And there’s no plastic wrapping around the box.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-packaging-1" class="overview-consider-modals-environment-dd-environment-packaging responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large.jpg" onload="__lp(event)" alt="A fiber-based packaging box for iPhone."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-packaging responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large.jpg" alt="A fiber-based packaging box for iPhone."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">On track to carbon neutral.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our stores, offices and data centres are already carbon neutral. By 2030, our products — and the impact from using them — will be too.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-zero-1" class="overview-consider-modals-environment-dd-environment-zero responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large.jpg" onload="__lp(event)" alt="A photograph of a modern Apple store by night."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-zero responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large.jpg" alt="A photograph of a modern Apple store by night."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - environment" data-analytics-click="prop3:open modal - environment" aria-label="Learn more about iPhone and the environment."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </section> <section class="section section-designed-for-families no-pad-top iphone" data-anim-scroll-group="Designed" data-analytics-section-engagement="name:designed for families" data-designed-for-families="fp"> <div class="section-content-responsive"> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-center banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline banner-card-ctas-primary-neutral has-ctas banner-control"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" class="banner-card-active-area" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="typography-tile-headline">Designed for<br class="tiny"/> families.</h2> <p class="typography-tile-body">Stay connected, set limits,<br class="small"/> share purchases and more — with<br class="small"/> family features built into iPhone.</p> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" data-analytics-title="learn more about built-in features designed for families" class="icon-wrapper banner-card-button button" role="button" aria-label="Learn more about built-in features designed for families"><span class="icon-copy">Learn more</span></a></div> </div> <div class="column banner-card-image-column"> <div class="animation-wrapper" data-dff-component-list="InlineMedia"> <video id="designed-for-families" data-inline-media muted loop="true" preload="none" data-play-pause="true" data-load-timeout="5000" data-inline-media-basepath="/105/media/euro/designed-for-families/2024/734f4248-4271-443d-a144-65c8da910d8a/anim/viewport_retina_tile/" data-inline-media-play-keyframe="{"start": "a0t - 100vh", "end": "a0b", "anchors":[".section-designed-for-families"]}" data-inline-media-load-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors":[".section-designed-for-families"]}" aria-label="A five-person family is represented as Memoji heads. Each is inside a different coloured circle. They playfully look to one another before resolving into the Family Sharing screen in Settings inside an iPhone." role="img"></video> <picture id="iphone-designed-for-families-startframe-1" class="iphone-designed-for-families-startframe start-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-startframe start-frame"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_small.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_medium.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_large.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png" alt> </picture> </noscript> <picture id="iphone-designed-for-families-endframe-1" class="iphone-designed-for-families-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-endframe end-frame"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_small.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_medium.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_large.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png" alt> </picture> </noscript> <div class="inline-media-ui"> <button class="play-pause-button" data-inline-media-control="PlayPause"></button> </div> </div> </div> </div> </div> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline banner-card-ctas-primary-neutral has-ctas banner-variant"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" class="banner-card-active-area" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="typography-tile-headline-alt">Designed for<br class="tiny"/> families.</h2> <p class="typography-tile-body-alt">Set app limits, schedule downtime and help create healthy screen habits, with built-in features like Screen Time.</p> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" data-analytics-title="learn more about built-in features designed for families" class="icon-wrapper banner-card-button button" role="button" aria-label="Learn more about built-in features designed for families"><span class="icon-copy">Learn more</span></a></div> </div> <div class="column banner-card-image-column"> <picture id="iphone-designed-for-families-alt-1" class="iphone-designed-for-families-alt banner-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-alt banner-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xsmall.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xsmall_2x.png 2x" media="(max-width:480px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_small.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_medium.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_large.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png" alt> </picture> </noscript> </div> </div> </div> </div> </section> <link rel="stylesheet" href="/web/20240812172725cs_/https://www.apple.com/uk/iphone/home/cop/designed-for-families/fp-iphone.built.css" type="text/css"/> <script src="/web/20240812172725js_/https://www.apple.com/uk/iphone/home/cop/designed-for-families/main.built.js" type="text/javascript" charset="utf-8"></script> <section class="section section-switch" data-anim-scroll-group="Switch" data-component-list="StaggeredFadeIn" data-analytics-section-engagement="name:switch"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Switch to iPhone.</h2> </header> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center theme-light has-ctas"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone/switch/" class="banner-card-active-area" data-analytics-title="learn more - switch to iphone" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="banner-card-headline"> You have an Android phone. <br class="large"/><br class="medium"/>But want an iPhone. <br/><span class="text-gradient-red-yellow-purple">See how easy <br class="small"/>it is to switch.</span> </h2> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone/switch/" data-analytics-title="learn more - switch to iphone" class="button banner-card-button ">Learn more <span class="visuallyhidden">about switching to iPhone</span></a> </div> </div> <div class="column banner-card-image-column"> <picture id="overview-switch-switch-1" class="overview-switch-switch banner-card-image " data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-switch-switch banner-card-image "> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/switch/switch__c5womlsw1s6e_xlarge.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-select background-alt no-pad-bottom" data-anim-scroll-group="Select" data-component-list="StaggeredFadeIn" data-deep-link="section-select" data-analytics-section-engagement="name:compare"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Explore the lineup.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-compare"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone/compare/" data-analytics-title="compare all models" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Compare all models</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div class="select-gallery-container" data-component-list="SelectGallery"> <div class="tabnav" data-staggered-before-item> <ul role="tablist" class="toggle-gallery-wrapper typography-family-paragraph tabnav-items" data-toggle-gallery-container> <li role="presentation" class="tabnav-item"> <button role="tab" class="tabnav-button" data-select-gallery-id="scroll-gallery-gallery-1">iPhones</button> </li> </ul> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-hidden="true" disabled></button> <button class="tabnav-paddle tabnav-paddle-right" aria-hidden="true" disabled></button> </div> </div> <div class="galleries-container" data-select-gallery-container> <div id="scroll-gallery-gallery-1" data-scroll-gallery-gallery-1 data-scroll-gallery data-analytics-gallery-id="iphone compare gallery" aria-label="iPhone compare gallery" class="gallery gallery-align-start gallery-gallery-1 spec-rows-4" data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-iphone-15-pro has-image-link-row has-swatches-row has-headline-row has-plus-rows-3 gallery-item grid-item" aria-label="iPhone 15 Pro" data-grid-column data-analytics-gallery-item-id="iphone 15 pro" id="gallery-item-0" data-ac-gallery-item="gallery-item-0" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 15 Pro</p> </h3> </div> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-15-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 15 pro" aria-label="Learn more about iPhone 15 Pro"> <div class="product-tile-image-wrapper overview_select_iphone_15_pro-wrapper"> <picture id="overview-select-iphone-15-pro-1" class="overview-select-iphone-15-pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_xlarge.png" onload="__lp(event)" alt="Back view of 6.7-inch iPhone 15 Pro Max and front view of 6.1-inch iPhone 15 Pro in Natural Titanium."> </picture> <noscript> <picture class="overview-select-iphone-15-pro product-tile-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_small.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_medium.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_xlarge.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15_pro__bpnjhcrxofqu_xlarge.png" alt="Back view of 6.7-inch iPhone 15 Pro Max and front view of 6.1-inch iPhone 15 Pro in Natural Titanium."> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Natural titanium, Blue titanium, White titanium and Black titanium</span> <div class="product-tile-swatch-item finish-natural-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-natural-titanium"></div> </div> <div class="product-tile-swatch-item finish-blue-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-blue-titanium"></div> </div> <div class="product-tile-swatch-item finish-white-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-white-titanium"></div> </div> <div class="product-tile-swatch-item finish-black-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-black-titanium"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">The ultimate iPhone.</p> <p class="product-tile-price product-tile-padding"> <span class="sosumi-link-follows" data-pricing-product="iphone-15-pro" data-product-template="${price.display.monthlyFrom}"></span> <span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="* symbol" data-modal-close>*</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-15-pro/" data-analytics-title="learn more - iphone 15 pro" aria-label="Learn more, iPhone 15 Pro" class="button">Learn more</a> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_15_pro" data-analytics-title="buy - iphone 15 pro" aria-label="Buy, iPhone 15 Pro" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a17_pro-wrapper"> <picture id="overview-select-product-tile-icon-a17-pro-1" class="overview-select-product-tile-icon-a17-pro product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a17_pro__dpmksmevf1m6_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a17-pro product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a17_pro__dpmksmevf1m6_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a17_pro__dpmksmevf1m6_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a17_pro__dpmksmevf1m6_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A17 Pro chip with 6-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_15_pro_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-15-pro-camera-1" class="overview-select-product-tile-icon-iphone-15-pro-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_pro_camera__cmmp7qw3bkia_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-15-pro-camera product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_pro_camera__cmmp7qw3bkia_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_pro_camera__cmmp7qw3bkia_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_pro_camera__cmmp7qw3bkia_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Pro camera system</p> </li> <li> <p>Our most advanced 48MP Main camera</p> </li> <li> <p>3x or 5x Telephoto camera</p> </li> <li> <p>Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-1" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 29 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-15 has-image-link-row has-swatches-row has-headline-row has-plus-rows-3 gallery-item grid-item" aria-label="iPhone 15" data-grid-column data-analytics-gallery-item-id="iphone 15" id="gallery-item-1" data-ac-gallery-item="gallery-item-1" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 15</p> </h3> </div> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-15/" class="product-tile-image-link" data-analytics-title="learn more - iphone 15" aria-label="Learn more about iPhone 15"> <div class="product-tile-image-wrapper overview_select_iphone_15-wrapper"> <picture id="overview-select-iphone-15-1" class="overview-select-iphone-15 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_xlarge.png" onload="__lp(event)" alt="Back view of 6.7-inch iPhone 15 Plus and front view of 6.1-inch iPhone 15 in Pink."> </picture> <noscript> <picture class="overview-select-iphone-15 product-tile-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_small.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_medium.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_xlarge.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_15__fm75iyqlkjau_xlarge.png" alt="Back view of 6.7-inch iPhone 15 Plus and front view of 6.1-inch iPhone 15 in Pink."> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Pink, Yellow, Green, Blue and Black</span> <div class="product-tile-swatch-item finish-iphone-15-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-yellow"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-green"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-green"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-blue"></div> </div> <div class="product-tile-swatch-item finish-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-black"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">A total powerhouse.</p> <p class="product-tile-price product-tile-padding"> <span class="sosumi-link-follows" data-pricing-product="iphone-15" data-product-template="${price.display.monthlyFrom}"></span> <span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="* symbol" data-modal-close>*</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-15/" data-analytics-title="learn more - iphone 15" aria-label="Learn more, iPhone 15" class="button">Learn more</a> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_15" data-analytics-title="buy - iphone 15" aria-label="Buy, iPhone 15" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a16-wrapper"> <picture id="overview-select-product-tile-icon-a16-1" class="overview-select-product-tile-icon-a16 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a16__fo5o85ip3dui_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a16 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a16__fo5o85ip3dui_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a16__fo5o85ip3dui_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a16__fo5o85ip3dui_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A16 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_15_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-15-camera-1" class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_camera__ua2m41hu16qe_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_camera__ua2m41hu16qe_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_camera__ua2m41hu16qe_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_15_camera__ua2m41hu16qe_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Advanced dual-camera system</p> </li> <li> <p>48MP Main camera</p> </li> <li> <p>2x Telephoto</p> </li> <li> <p>Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-2" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-14 has-image-link-row has-swatches-row has-headline-row has-plus-rows-3 gallery-item grid-item" aria-label="iPhone 14" data-grid-column data-analytics-gallery-item-id="iphone 14" id="gallery-item-2" data-ac-gallery-item="gallery-item-2" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 14</p> </h3> </div> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-14/specs/" class="product-tile-image-link" data-analytics-title="learn more - iphone 14" aria-label="Learn more about iPhone 14"> <div class="product-tile-image-wrapper overview_select_iphone_14-wrapper"> <picture id="overview-select-iphone-14-1" class="overview-select-iphone-14 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_xlarge.png" onload="__lp(event)" alt="Back view of 6.7-inch iPhone 14 Plus and front view of 6.1-inch iPhone 14 in Blue."> </picture> <noscript> <picture class="overview-select-iphone-14 product-tile-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_small.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_medium.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_xlarge.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_14__cjgvgyn9cquu_xlarge.png" alt="Back view of 6.7-inch iPhone 14 Plus and front view of 6.1-inch iPhone 14 in Blue."> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Blue, Purple, Yellow, Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-blue"></div> </div> <div class="product-tile-swatch-item finish-purple"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-purple"></div> </div> <div class="product-tile-swatch-item finish-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-yellow"></div> </div> <div class="product-tile-swatch-item finish-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">As amazing as ever.</p> <p class="product-tile-price product-tile-padding"> <span class="sosumi-link-follows" data-pricing-product="iphone-14" data-product-template="${price.display.monthlyFrom}"></span> <span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="* symbol" data-modal-close>*</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-14/specs/" data-analytics-title="learn more - iphone 14" aria-label="Learn more, iPhone 14" class="button">Learn more</a> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_14" data-analytics-title="buy - iphone 14" aria-label="Buy, iPhone 14" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-1" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_14_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-14-camera-1" class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_14_camera__euo3fr4f45iu_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_14_camera__euo3fr4f45iu_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_14_camera__euo3fr4f45iu_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_14_camera__euo3fr4f45iu_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Not available</span> </p> </li> <li> <p>Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-3" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-13 has-image-link-row has-swatches-row has-headline-row has-plus-rows-3 gallery-item grid-item" aria-label="iPhone 13" data-grid-column data-analytics-gallery-item-id="iphone 13" id="gallery-item-3" data-ac-gallery-item="gallery-item-3" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 13</p> </h3> </div> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-13/specs/" class="product-tile-image-link" data-analytics-title="learn more - iphone 13" aria-label="Learn more about iPhone 13"> <div class="product-tile-image-wrapper overview_select_iphone_13-wrapper"> <picture id="overview-select-iphone-13-1" class="overview-select-iphone-13 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_xlarge.png" onload="__lp(event)" alt="Back and front view of 6.1-inch iPhone 13 in Green."> </picture> <noscript> <picture class="overview-select-iphone-13 product-tile-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_small.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_medium.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_xlarge.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_13__gnwdyqfq7i2y_xlarge.png" alt="Back and front view of 6.1-inch iPhone 13 in Green."> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Green, Pink, Blue, Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-green"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-green"></div> </div> <div class="product-tile-swatch-item finish-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-13-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-13-blue"></div> </div> <div class="product-tile-swatch-item finish-iphone-13-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-13-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-iphone-13-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-13-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">All kinds of awesome.</p> <p class="product-tile-price product-tile-padding"> <span class="sosumi-link-follows" data-pricing-product="iphone-13" data-product-template="${price.display.monthlyFrom}"></span> <span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="* symbol" data-modal-close>*</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-13/specs/" data-analytics-title="learn more - iphone 13" aria-label="Learn more, iPhone 13" class="button">Learn more</a> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_13" data-analytics-title="buy - iphone 13" aria-label="Buy, iPhone 13" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-2" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 4-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_13_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-13-camera-1" class="overview-select-product-tile-icon-iphone-13-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_13_camera__ep40fpr4piqa_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-13-camera product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_13_camera__ep40fpr4piqa_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_13_camera__ep40fpr4piqa_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_13_camera__ep40fpr4piqa_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Not available</span> </p> </li> <li> <p>Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-4" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 19 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-se has-image-link-row has-swatches-row has-headline-row has-plus-rows-3 gallery-item grid-item" aria-label="iPhone SE" data-grid-column data-analytics-gallery-item-id="iphone se" id="gallery-item-4" data-ac-gallery-item="gallery-item-4" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone SE</p> </h3> </div> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-se/" class="product-tile-image-link" data-analytics-title="learn more - iphone se" aria-label="Learn more about iPhone SE"> <div class="product-tile-image-wrapper overview_select_iphone_se-wrapper"> <picture id="overview-select-iphone-se-1" class="overview-select-iphone-se product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_xlarge.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-iphone-se product-tile-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_small.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_medium.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_xlarge.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/iphone_se__gmvp19w01mum_xlarge.png" alt> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-iphone-se-3-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-iphone-se-3-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">Serious power. Serious value.</p> <p class="product-tile-price product-tile-padding"> <span class="sosumi-link-follows" data-pricing-product="iphone-se" data-product-template="${price.display.monthlyFrom}"></span> <span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="* symbol" data-modal-close>*</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-se/" data-analytics-title="learn more - iphone se" aria-label="Learn more, iPhone SE" class="button">Learn more</a> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_se" data-analytics-title="buy - iphone se" aria-label="Buy, iPhone SE" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-3" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_a15__d6j18kowobgy_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 4-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_se_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-se-camera-1" class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_se_camera__fjhchrid97e6_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_se_camera__fjhchrid97e6_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_se_camera__fjhchrid97e6_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_iphone_se_camera__fjhchrid97e6_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Single-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Not available</span> </p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Not available</span> </p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-5" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/select/product_tile_icon_battery_100__ftljxec3ftui_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 15 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </div> </div> </section> <section class="section section-banner background-alt no-pad-bottom" data-anim-scroll-group="Banner" data-analytics-section-engagement="name:latest models"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Take a closer look at<br/>our latest models.</h2> </header> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline banner-card-ctas-primary-neutral theme-dark has-ctas"> <a href="/web/20240812172725/https://www.apple.com/105/media/uk/iphone/2023/6b9c38c9-8f1a-4df1-9c02-5b45b7531401/films/guided-tour/iphone-guided-tour-tpl-uk-2023_16x9.m3u8" class="banner-card-active-area" data-films-modal-link data-analytics-id="film-iphone-15-15-pro" data-analytics-title="watch the film" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="banner-card-headline"> A Guided Tour of <br/>iPhone 15 & iPhone 15 Pro </h2> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/web/20240812172725/https://www.apple.com/105/media/uk/iphone/2023/6b9c38c9-8f1a-4df1-9c02-5b45b7531401/films/guided-tour/iphone-guided-tour-tpl-uk-2023_16x9.m3u8" data-analytics-title="watch the film" id="film-iphone-15-15-pro" class="icon-wrapper banner-card-button button button-neutral" data-films-modal-link role="button" aria-label="Watch the Guided Tour film" data-analytics-id="film-iphone-15-15-pro"><span class="icon-copy">Watch the film</span></a></div> </div> <div class="column banner-card-image-column"> <picture id="overview-banner-guided-tour-1" class="overview-banner-guided-tour banner-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-banner-guided-tour banner-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/guided_tour__c40f88on9o8y_xlarge.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-incentive background-alt" data-anim-scroll-group="Incentive" data-deep-link="section-incentive" data-analytics-section-engagement="name:why apple"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Why Apple is the best <br class="small-hide"/>place to buy iPhone.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-shop"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div id="scroll-gallery-icon-cards" data-scroll-gallery-icon-cards data-scroll-gallery data-analytics-gallery-id="why apple gallery" aria-label="why apple gallery" class="gallery gallery-align-start gallery-icon-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="trade in" data-ac-gallery-item data-staggered-item> <div id="icon-card-trade-in" class="icon-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-incentive-icon-trade-in-2024-iphone-1" class="overview-incentive-icon-trade-in-2024-iphone icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_trade_in_2024_iphone__bjiyfjv6t32a_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-trade-in-2024-iphone icon-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_trade_in_2024_iphone__bjiyfjv6t32a_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_trade_in_2024_iphone__bjiyfjv6t32a_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_trade_in_2024_iphone__bjiyfjv6t32a_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Save with Apple Trade In. </h3> <p class="typography-family-paragraph"> <span class="pricing-container"><span data-tradein-product="iphone11-tradein" data-product-template="Get ${credit.display.minValue}–">Get credit towards iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher.</span></span><span data-tradein-product="iphone14promax-tradein" data-product-template="${credit.display.maxValue} in credit towards iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher." data-tradein-hide-all="iphone11-tradein,iphone14promax-tradein"></span><sup class="footnote footnote-supglyph"><a href="#footnote-2" aria-label="Footnote §" data-modal-close>§</a></sup> </p> </div> </div> </div> </div> </div> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/trade_in" class="icon icon-cta card-cta-modal-button" data-analytics-title="learn more - apple trade in" data-analytics-click="" aria-label="Learn more about Apple Trade In"> <div class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36" class="card-cta-modal-button-small-icon card-cta-button-small-icon"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </div> </a> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="acmi" data-toggle="acmi" data-ac-gallery-item data-staggered-item> <div id="icon-card-apple-card" class="icon-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-incentive-icon-apple-card-1" class="overview-incentive-icon-apple-card icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_apple_card__cj9bypegmr9e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-apple-card icon-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_apple_card__cj9bypegmr9e_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_apple_card__cj9bypegmr9e_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_apple_card__cj9bypegmr9e_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Financing</h3> <p class="typography-family-paragraph">Monthly payment options available.</p> </div> </div> </div> </div> </div> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/ww/financing" class="icon icon-cta card-cta-modal-button" data-analytics-title="learn more" data-analytics-click="" aria-label="Learn more about financing"> <div class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36" class="card-cta-modal-button-small-icon card-cta-button-small-icon"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </div> </a> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="delivery and pickup" data-ac-gallery-item data-staggered-item> <div id="icon-card-delivery" class="icon-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-incentive-icon-delivery-1" class="overview-incentive-icon-delivery icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_delivery__f4vnk0swb0eq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-delivery icon-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_delivery__f4vnk0swb0eq_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_delivery__f4vnk0swb0eq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_delivery__f4vnk0swb0eq_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Fast, free delivery</h3> <p class="typography-family-paragraph">Or pick up available items at an Apple Store.</p> </div> </div> </div> </div> </div> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/shipping_and_returns" class="icon icon-cta card-cta-modal-button" data-analytics-title="Learn more about delivery" data-analytics-click="" aria-label="Learn more about delivery"> <div class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36" class="card-cta-modal-button-small-icon card-cta-button-small-icon"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 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class="overview-incentive-icon-person icon-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_person__dvsfmwn5mseq_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_person__dvsfmwn5mseq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_person__dvsfmwn5mseq_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Get to know your new iPhone.</h3> <p class="typography-family-paragraph">Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.</p> </div> </div> </div> </div> </div> <a href="/web/20240812172725/https://www.apple.com/uk/shop/personal-session" class="icon icon-cta card-cta-modal-button" data-analytics-title="learn more about Online Personal Session" data-analytics-click="" 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fixed-width"> <div class="card-viewport-content"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-incentive-icon-asa-1" class="overview-incentive-icon-asa icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_asa__d8zadkqm0uye_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-asa icon-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_asa__d8zadkqm0uye_large.png, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/incentive/icon_asa__d8zadkqm0uye_large_2x.png 2x" media="(min-width:0px)"/> <img 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data-staggered-before-item>Get to know iPhone.</h2> </header> </div> <div id="scroll-gallery-feature-cards" data-scroll-gallery-feature-cards data-scroll-gallery data-analytics-gallery-id="get to know iphone gallery" aria-label="Get to know iPhone gallery" class="gallery gallery-align-start gallery-feature-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="advanced cameras" data-ac-gallery-item data-staggered-item> <div id="feature-card-1" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Advanced Cameras</p> <p class="typography-card-headline feature-card-headline">Selfie-takers. <br/>Movie-makers. <br/>Boundary-breakers.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-camera-2" class="overview-consider-camera feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-camera feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/camera__cerpczobiwwi_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="advanced cameras modal" data-modal-class="feature-card-modal advanced-cameras" data-modal-close-label="Close advanced cameras section" data-modal-id="feature-card-modal-advanced-cameras" data-modal-scroll-group-name="feature-card-modal-advanced-cameras"> <div id="modal-content-advanced-cameras" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Advanced Cameras</h3> <h4 class="typography-modal-headline modal-headline">Selfie-takers.<br/>Movie-makers.<br/>Boundary-breakers.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Stunning made simple.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want more creative control? iPhone 15 Pro is packed with professional tools, like ProRAW.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-dd-camera-stunning-2" class="overview-consider-modals-camera-dd-camera-stunning responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large.jpg" onload="__lp(event)" alt="A detailed low-light portrait of a person in a blue sweater holding an elegant paper fan."> </picture> <noscript> <picture class="overview-consider-modals-camera-dd-camera-stunning responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_stunning__nu0stlae2qie_large.jpg" alt="A detailed low-light portrait of a person in a blue sweater holding an elegant paper fan."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Make movies like the movies.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture artful depth effects with Cinematic mode in 4K — every frame looks incredible.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-dd-camera-movies-2" class="overview-consider-modals-camera-dd-camera-movies responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large.jpg" onload="__lp(event)" alt="An image of iPhone 15 Pro taking an Action mode video of a gymnast running inside a large, light-filled room."> </picture> <noscript> <picture class="overview-consider-modals-camera-dd-camera-movies responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_movies__f3dslromnsmu_large.jpg" alt="An image of iPhone 15 Pro taking an Action mode video of a gymnast running inside a large, light-filled room."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Keep on zoomin’.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-dd-camera-control-2" class="overview-consider-modals-camera-dd-camera-control responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large.jpg" onload="__lp(event)" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> <noscript> <picture class="overview-consider-modals-camera-dd-camera-control responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/camera/dd_camera_control__d66cnig7aiky_large.jpg" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - advanced cameras" data-analytics-click="prop3:open modal - advanced cameras" aria-label="Learn more about the advanced cameras on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="apple-designed chips" data-ac-gallery-item data-staggered-item> <div id="feature-card-2" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Apple-Designed Chips</p> <p class="typography-card-headline feature-card-headline">The kind of fast <br class="large"/><br class="medium"/>you can feel.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-chip-2" class="overview-consider-chip feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-chip feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/chip__cpj93oio1oya_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="apple-designed chips modal" data-modal-class="feature-card-modal chip" data-modal-close-label="Close Apple-designed chips section" data-modal-id="feature-card-modal-chip" data-modal-scroll-group-name="feature-card-modal-chip"> <div id="modal-content-chip" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Apple-Designed Chips</h3> <h4 class="typography-modal-headline modal-headline">The kind of fast you can feel.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Game-changing chips.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Extremely smart and powerful, iPhone chips enhance everything you do. Take A17 Pro — which delivers our most advanced graphics performance by far — enabling games not seen before on any smartphone.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-dd-chip-built-2" class="overview-consider-modals-chip-dd-chip-built responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large.jpg" onload="__lp(event)" alt="Three horizontally stacked iPhone models show different examples of fast and fluid gaming."> </picture> <noscript> <picture class="overview-consider-modals-chip-dd-chip-built responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/chip/dd_chip_built__eylp7o8t3c66_large.jpg" alt="Three horizontally stacked iPhone models show different examples of fast and fluid gaming."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - apple-designed chips" data-analytics-click="prop3:open modal - apple-designed chips" aria-label="Learn more about Apple-designed iPhone chips. "> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="battery" data-ac-gallery-item data-staggered-item> <div id="feature-card-3" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Battery</p> <p class="typography-card-headline feature-card-headline">The power of great<br class="large"/><br class="medium"/> battery life.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-battery-2" class="overview-consider-battery feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-battery feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/battery__f9km4l6jlv6u_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="battery modal" data-modal-class="feature-card-modal battery" data-modal-close-label="Close battery section" data-modal-id="feature-card-modal-battery" data-modal-scroll-group-name="feature-card-modal-battery"> <div id="modal-content-battery" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Battery</h3> <h4 class="typography-modal-headline modal-headline">The power of great battery life.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Long-lasting battery life? 100%.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 29 hours of video on iPhone 15 Pro Max.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-battery-dd-battery-charge-2" class="overview-consider-modals-battery-dd-battery-charge responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large.jpg" onload="__lp(event)" alt="A horizontal iPhone 15 displays a scene from the hit AppleTV+ show, Masters of the Air."> </picture> <noscript> <picture class="overview-consider-modals-battery-dd-battery-charge responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_charge__etn3cqsun4om_large.jpg" alt="A horizontal iPhone 15 displays a scene from the hit AppleTV+ show, Masters of the Air."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Made for 5G.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone + 5G = a superfast experience.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-battery-dd-battery-5g-2" class="overview-consider-modals-battery-dd-battery-5g responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large.jpg" onload="__lp(event)" alt="A graphic representation of 5G."> </picture> <noscript> <picture class="overview-consider-modals-battery-dd-battery-5g responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/battery/dd_battery_5g__csxfi8w8y9iu_large.jpg" alt="A graphic representation of 5G."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Power. Fully. Fast.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Snap on a MagSafe Charger.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 3" data-modal-close>3</a></sup> Or plug in a 20W USB‑C Power Adapter. Our latest models also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 4" data-modal-close>4</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-battery-dd-battery-power-2" class="overview-consider-modals-battery-dd-battery-power responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large.jpg" onload="__lp(event)" alt="A birds-eye view of AirPods Pro, iPhone 15, and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> <noscript> <picture class="overview-consider-modals-battery-dd-battery-power responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/battery/dd_battery_power__cnindpn2l7ki_large.jpg" alt="A birds-eye view of AirPods Pro, iPhone 15, and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - battery" data-analytics-click="prop3:open modal - battery" aria-label="Learn more about the performance and battery life of iPhone. "> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="innovation" data-ac-gallery-item data-staggered-item> <div id="feature-card-4" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Innovation</p> <p class="typography-card-headline feature-card-headline">Beautiful and durable, <br/>by design.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-innovation-2" class="overview-consider-innovation feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-innovation feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/innovation__b03hhgj3xx9e_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="innovation modal" data-modal-class="feature-card-modal innovation" data-modal-close-label="Close innovation section" data-modal-id="feature-card-modal-innovation" data-modal-scroll-group-name="feature-card-modal-innovation"> <div id="modal-content-innovation" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Innovation</h3> <h4 class="typography-modal-headline modal-headline">Beautiful and durable, by design.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Second to none.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone is known for its iconic design and premium materials — like iPhone 15 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-innovation-dd-innovation-iphone-2" class="overview-consider-modals-innovation-dd-innovation-iphone responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large.jpg" onload="__lp(event)" alt="A side-back and side-front view of iPhone 15 Pro. The side-front view displays Dynamic Island in action."> </picture> <noscript> <picture class="overview-consider-modals-innovation-dd-innovation-iphone responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_iphone__5qtjkfdtj36u_large.jpg" alt="A side-back and side-front view of iPhone 15 Pro. The side-front view displays Dynamic Island in action."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Last phone standing.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone has a Ceramic Shield front that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-dd-innovation-last-2" class="overview-consider-modals-innovation-dd-innovation-last responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large.jpg" onload="__lp(event)" alt="A close-up of iPhone 15 in Black, showcasing its durable aerospace-grade aluminum edges and Ceramic Shield front."> </picture> <noscript> <picture class="overview-consider-modals-innovation-dd-innovation-last responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/innovation/dd_innovation_last__bx745smx1s02_large.jpg" alt="A close-up of iPhone 15 in Black, showcasing its durable aerospace-grade aluminum edges and Ceramic Shield front."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Ease of use.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We design our hardware and software together for a totally seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a simple one-tap setup. And regular iOS updates keep your iPhone feeling new.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-dd-innovation-seamless-2" class="overview-consider-modals-innovation-dd-innovation-seamless responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large.jpg" onload="__lp(event)" alt="A visual depicting the simple, one-tap setup of AirPods on iPhone."> </picture> <noscript> <picture class="overview-consider-modals-innovation-dd-innovation-seamless responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/innovation/dd_innovation_seamless__flyf6u1149qq_large.jpg" alt="A visual depicting the simple, one-tap setup of AirPods on iPhone."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - innovation" data-analytics-click="prop3:open modal - innovation" aria-label="Learn more about how iPhone is designed to last."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="personalize" data-ac-gallery-item data-staggered-item> <div id="feature-card-5" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Personalise Your iPhone</p> <p class="typography-card-headline feature-card-headline">Make it you. <br/>Through and through.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-personalize-2" class="overview-consider-personalize feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-personalize feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider/personalize__f51wh6aiosya_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="personalize your iphone modal" data-modal-class="feature-card-modal personalize" data-modal-close-label="Close personalize section" data-modal-id="feature-card-modal-personalize" data-modal-scroll-group-name="feature-card-modal-personalize"> <div id="modal-content-personalize" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Personalise Your iPhone</h3> <h4 class="typography-modal-headline modal-headline">Make it you. <br/>Through and through.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Photos. Fonts. Styles. Widgets. Go!</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Style your Lock Screen in fun ways — layer a photo, finesse your font, add widgets and more. You can also create a Contact Poster your friends will see when you call.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-personalize-dd-personalize-style-2" class="overview-consider-modals-personalize-dd-personalize-style responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large.jpg" onload="__lp(event)" alt="A grid of six iPhone models showcasing fun personalization features such as Lock Screen customization and Contact Poster."> </picture> <noscript> <picture class="overview-consider-modals-personalize-dd-personalize-style responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/personalize/dd_personalize_style__bfsltosktxki_large.jpg" alt="A grid of six iPhone models showcasing fun personalization features such as Lock Screen customization and Contact Poster."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">iPhone for all.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Built-in accessibility features help you do what you love in the ways that work best for you. For example, VoiceOver tells people who are blind or have low vision exactly what’s happening on their screen.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-personalize-dd-personalize-iphone-2" class="overview-consider-modals-personalize-dd-personalize-iphone responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large.jpg" onload="__lp(event)" alt="A picture of an iPhone using VoiceOver to describe the details of a person on screen laughing with wavy hair."> </picture> <noscript> <picture class="overview-consider-modals-personalize-dd-personalize-iphone responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/personalize/dd_personalize_iphone__bb1ffc39iy1e_large.jpg" alt="A picture of an iPhone using VoiceOver to describe the details of a person on screen laughing with wavy hair."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - personalize your iphone" data-analytics-click="prop3:open modal - personalize your iphone" aria-label="Learn more about how you can make iPhone even more you with custom design features and built-in accessibility tools."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="safety" data-ac-gallery-item data-staggered-item> <div id="feature-card-6" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Peace of Mind</p> <p class="typography-card-headline feature-card-headline">Helpful safety <br class="small"/>features. <br class="large"/><br class="medium"/>Just in case.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-safety-2" class="overview-consider-safety feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-safety feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_small.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_medium.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_large.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider/safety__d9zsvrorjfcm_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="safety modal" data-modal-class="feature-card-modal safety" data-modal-close-label="Close safety section" data-modal-id="feature-card-modal-safety" data-modal-scroll-group-name="feature-card-modal-safety"> <div id="modal-content-safety" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Peace of Mind</h3> <h4 class="typography-modal-headline modal-headline">Helpful safety features. <br/>Just in case.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">For urgent help.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services when you don’t have mobile service or Wi‑Fi.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-safety-dd-safety-help-2" class="overview-consider-modals-safety-dd-safety-help responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large.jpg" onload="__lp(event)" alt="Three iPhone models displaying three different interactions for Emergency SOS via satellite, Crash Detection, and Roadside Assistance via satellite."> </picture> <noscript> <picture class="overview-consider-modals-safety-dd-safety-help responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_help__dj9hh7bgbogi_large.jpg" alt="Three iPhone models displaying three different interactions for Emergency SOS via satellite, Crash Detection, and Roadside Assistance via satellite."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">For everyday reassurance.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-safety-dd-safety-check-in-2" class="overview-consider-modals-safety-dd-safety-check-in responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large.jpg" onload="__lp(event)" alt="A close-up shot of an iMessage thread with a Check In notifcation."> </picture> <noscript> <picture class="overview-consider-modals-safety-dd-safety-check-in responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/safety/dd_safety_check_in__d0le99c56lw2_large.jpg" alt="A close-up shot of an iMessage thread with a Check In notifcation."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - safety" data-analytics-click="prop3:open modal - safety" aria-label="Learn more about helpful safety features on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="privacy" data-ac-gallery-item data-staggered-item> <div id="feature-card-7" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Privacy</p> <p class="typography-card-headline feature-card-headline">Your data. <br class="large"/><br class="medium"/>Just where <br class="small"/>you want it.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-privacy-2" class="overview-consider-privacy feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-privacy feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/privacy__cum61s425o6e_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="privacy modal" data-modal-class="feature-card-modal privacy" data-modal-close-label="Close privacy section" data-modal-id="feature-card-modal-privacy" data-modal-scroll-group-name="feature-card-modal-privacy"> <div id="modal-content-privacy" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Privacy</h3> <h4 class="typography-modal-headline modal-headline">Your data. Just where you want it.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Sign in safely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Passkeys eliminate the need for passwords for an easier, more secure sign-in method. With Face ID, you can sign in to apps. And AutoFill in Safari remembers usernames and passwords for websites across your Apple devices.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-privacy-dd-privacy-browse-2" class="overview-consider-modals-privacy-dd-privacy-browse responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large.jpg" onload="__lp(event)" alt="Three iPhone models show different examples of everyday privacy features, including Face ID."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-browse responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_browse__dgvtvu1y1l0m_large.jpg" alt="Three iPhone models show different examples of everyday privacy features, including Face ID."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Browse securely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-dd-privacy-lock-2" class="overview-consider-modals-privacy-dd-privacy-lock responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large.jpg" onload="__lp(event)" alt="Apple privacy logo."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-lock responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/privacy/dd_privacy_lock__fjng96eu3re6_large.jpg" alt="Apple privacy logo."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Share privately.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-dd-privacy-share-2" class="overview-consider-modals-privacy-dd-privacy-share responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large.jpg" onload="__lp(event)" alt="An iPhone screen displays an encrypted iMessage, a Mail notification, and a time-sensitive Calendar invite."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-share responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_share__e9wob5s0s2ai_large.jpg" alt="An iPhone screen displays an encrypted iMessage, a Mail notification, and a time-sensitive Calendar invite."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Pay the Apple Pay way.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-dd-privacy-protect-2" class="overview-consider-modals-privacy-dd-privacy-protect responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large.jpg" onload="__lp(event)" alt="A close-up shot of Face ID securely authorizing a payment on iPhone using Apple Pay."> </picture> <noscript> <picture class="overview-consider-modals-privacy-dd-privacy-protect responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/consider_modals/privacy/dd_privacy_protect__d78x8ebbfjqu_large.jpg" alt="A close-up shot of Face ID securely authorizing a payment on iPhone using Apple Pay."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - privacy" data-analytics-click="prop3:open modal - privacy" aria-label="Learn more about how iPhone can help to protect your privacy."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="environment" data-ac-gallery-item data-staggered-item> <div id="feature-card-8" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Environment</p> <p class="typography-card-headline feature-card-headline">Recycle. Reuse. Repeat.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-environment-2" class="overview-consider-environment feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-environment feature-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider/environment__d1g8uhlvrccy_xlarge.jpg" alt> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="environment modal" data-modal-class="feature-card-modal environment" data-modal-close-label="Close environment section" data-modal-id="feature-card-modal-environment" data-modal-scroll-group-name="feature-card-modal-environment"> <div id="modal-content-environment" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Environment</h3> <h4 class="typography-modal-headline modal-headline">Recycle. Reuse. Repeat.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Innovation in conservation.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-innovation-2" class="overview-consider-modals-environment-dd-environment-innovation responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large.jpg" onload="__lp(event)" alt="The futuristic hand and arm of one of Apple's pioneering disassembly robots."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-innovation responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_innovation__k2tmx1h2ilmm_large.jpg" alt="The futuristic hand and arm of one of Apple's pioneering disassembly robots."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">More recycled content? Naturally.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 100 per cent recycled cobalt in their batteries.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 8" data-modal-close>8</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-recycle-2" class="overview-consider-modals-environment-dd-environment-recycle responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large.jpg" onload="__lp(event)" alt="A playful green illustration of five different environmental icons circles an iPhone."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-recycle responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_recycle__dikoyk191kae_large.jpg" alt="A playful green illustration of five different environmental icons circles an iPhone."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Apple Trade In.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-trade-in-2" class="overview-consider-modals-environment-dd-environment-trade-in responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large.jpg" onload="__lp(event)" alt="iPhone 15 Pro Max and iPhone 15 Pro in Natural Titanium are pictured next to iPhone 15 Plus and iPhone 15 in Pink."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-trade-in responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_small.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_medium.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large.jpg, /web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/euro/iphone/home/z/screens_alt/images/overview/consider_modals/environment/dd_environment_trade_in__ffgz1k6741e2_large.jpg" alt="iPhone 15 Pro Max and iPhone 15 Pro in Natural Titanium are pictured next to iPhone 15 Plus and iPhone 15 in Pink."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Planet-worthy packaging.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">99 per cent of iPhone packaging is now fibre based,<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 9" data-modal-close>9</a></sup> and made with 100 per cent recycled or responsibly sourced wood fibres.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 10" data-modal-close>10</a></sup> And there’s no plastic wrapping around the box.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-packaging-2" class="overview-consider-modals-environment-dd-environment-packaging responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large.jpg" onload="__lp(event)" alt="A fiber-based packaging box for iPhone."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-packaging responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_packaging__glrksb1zc2uu_large.jpg" alt="A fiber-based packaging box for iPhone."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">On track to carbon neutral.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our stores, offices and data centres are already carbon neutral. By 2030, our products — and the impact from using them — will be too.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-dd-environment-zero-2" class="overview-consider-modals-environment-dd-environment-zero responsive-image" data-lazy data-download-area-keyframe="{"start": "t - 190vh", "end": "b"}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large.jpg" onload="__lp(event)" alt="A photograph of a modern Apple store by night."> </picture> <noscript> <picture class="overview-consider-modals-environment-dd-environment-zero responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/consider_modals/environment/dd_environment_zero__efy2cse3mju6_large.jpg" alt="A photograph of a modern Apple store by night."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - environment" data-analytics-click="prop3:open modal - environment" aria-label="Learn more about iPhone and the environment."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon"> <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z"/> </svg> </span> </div> </button> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </section> <section class="section section-designed-for-families no-pad-top no-pad-bottom iphone section-designed-for-families-variation" data-anim-scroll-group="Designed" data-analytics-section-engagement="name:designed for families" data-designed-for-families="fp"> <div class="section-content-responsive"> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-center banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline banner-card-ctas-primary-neutral has-ctas banner-control"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" class="banner-card-active-area" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="typography-tile-headline">Designed for<br class="tiny"/> families.</h2> <p class="typography-tile-body">Stay connected, set limits,<br class="small"/> share purchases and more — with<br class="small"/> family features built into iPhone.</p> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" data-analytics-title="learn more about built-in features designed for families" class="icon-wrapper banner-card-button button" role="button" aria-label="Learn more about built-in features designed for families"><span class="icon-copy">Learn more</span></a></div> </div> <div class="column banner-card-image-column"> <div class="animation-wrapper" data-dff-component-list="InlineMedia"> <video id="designed-for-families" data-inline-media muted loop="true" preload="none" data-play-pause="true" data-load-timeout="5000" data-inline-media-basepath="/105/media/euro/designed-for-families/2024/734f4248-4271-443d-a144-65c8da910d8a/anim/viewport_retina_tile/" data-inline-media-play-keyframe="{"start": "a0t - 100vh", "end": "a0b", "anchors":[".section-designed-for-families-variation"]}" data-inline-media-load-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors":[".section-designed-for-families-variation"]}" aria-label="A five-person family is represented as Memoji heads. Each is inside a different coloured circle. They playfully look to one another before resolving into the Family Sharing screen in Settings inside an iPhone." role="img"></video> <picture id="iphone-designed-for-families-startframe-1" class="iphone-designed-for-families-startframe start-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-startframe start-frame"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_small.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_medium.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_large.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png" alt> </picture> </noscript> <picture id="iphone-designed-for-families-endframe-1" class="iphone-designed-for-families-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-endframe end-frame"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_small.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_medium.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_large.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png" alt> </picture> </noscript> <div class="inline-media-ui"> <button class="play-pause-button" data-inline-media-control="PlayPause"></button> </div> </div> </div> </div> </div> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline banner-card-ctas-primary-neutral has-ctas banner-variant"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" class="banner-card-active-area" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="typography-tile-headline-alt">Designed for<br class="tiny"/> families.</h2> <p class="typography-tile-body-alt">Set app limits, schedule downtime and help create healthy screen habits, with built-in features like Screen Time.</p> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/web/20240812172725/https://www.apple.com/uk/designed-for-families/" data-analytics-title="learn more about built-in features designed for families" class="icon-wrapper banner-card-button button" role="button" aria-label="Learn more about built-in features designed for families"><span class="icon-copy">Learn more</span></a></div> </div> <div class="column banner-card-image-column"> <picture id="iphone-designed-for-families-alt-1" class="iphone-designed-for-families-alt banner-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-alt banner-card-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xsmall.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xsmall_2x.png 2x" media="(max-width:480px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_small.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_medium.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_large.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_large_2x.png 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png" alt> </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-privacy no-pad-bottom" data-anim-scroll-group="Privacy" data-analytics-section-engagement="name:privacy"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Find the privacy <br/>you’re searching for.</h2> </header> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center theme-dark has-ctas"> <a href="/web/20240812172725/https://www.apple.com/uk/privacy/" class="banner-card-active-area" data-analytics-title="learn more - safari privacy" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="banner-card-headline"> Safari protects your privacy. </h2> <div class="banner-card-copy typography-family-paragraph"> <p>Privacy. That’s iPhone.</p> </div> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary"> <a href="/web/20240812172725/https://www.apple.com/uk/privacy/" data-analytics-title="learn more - safari privacy" aria-label="Learn more about privacy at Apple" class="button banner-card-button ">Learn more</a> </div> </div> <div class="column banner-card-image-column"> <picture id="overview-banner-privacy-1" class="overview-banner-privacy banner-card-image " data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-banner-privacy banner-card-image "> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/banner/privacy__cum61s425o6e_xlarge.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-essentials no-pad-bottom" data-anim-scroll-group="Essentials" data-component-list="StaggeredFadeIn" data-analytics-section-engagement="name:iphone essentials"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>iPhone essentials.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-accessories"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/iphone/accessories" data-analytics-title="all iphone accessories" class="icon-wrapper section-header-cta-link"><span class="icon-copy">All iPhone accessories</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div id="scroll-gallery-cards" data-scroll-gallery-cards data-scroll-gallery data-analytics-gallery-id="essentials gallery" aria-label="Essentials gallery" class="gallery gallery-align-start gallery-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="magsafe accessories" data-ac-gallery-item data-staggered-item> <div class="card essential-card" tabindex="-1"> <div class="card-modifier card-padding"> <div class="card-viewport-content"> <div class="essential-card-content"> <a class="essential-card-block-link" href="/web/20240812172725/https://www.apple.com/uk/shop/goto/accessories/magsafe" data-analytics-title="shop magsafe accessories" tabindex="-1" aria-hidden="true"></a> <div class="essential-card-text-container"> <h3 class="essential-card-header typography-card-headline">MagSafe</h3> <p class="essential-card-copy typography-family-paragraph">Snap on a magnetic case, wallet, or both. And get fast, efficient wireless charging.</p> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/accessories/magsafe" data-analytics-title="shop magsafe accessories" class="icon-wrapper essential-card-link typography-family-paragraph"><span class="icon-copy">Shop MagSafe accessories</span><span class="icon icon-after more"></span></a> </div> <figure class="essential-card-image image-bottom-center"> <picture id="overview-essentials-magsafe-1" class="overview-essentials-magsafe responsive-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-essentials-magsafe responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/magsafe__bfji5hb1mqsy_xlarge.jpg" alt> </picture> </noscript> </figure> </div> </div> </div> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="airtag" data-ac-gallery-item data-staggered-item> <div class="card essential-card" tabindex="-1"> <div class="card-modifier card-padding"> <div class="card-viewport-content"> <div class="essential-card-content"> <a class="essential-card-block-link" href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_airtag/airtag" data-analytics-title="buy - airtag" tabindex="-1" aria-hidden="true"></a> <div class="essential-card-text-container"> <h3 class="essential-card-header typography-card-headline">AirTag</h3> <p class="essential-card-copy typography-family-paragraph">Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.</p> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_airtag/airtag" data-analytics-title="buy - airtag" aria-label="Buy, AirTag" class="icon-wrapper essential-card-link typography-family-paragraph"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a> </div> <figure class="essential-card-image image-bottom-center"> <picture id="overview-essentials-airtag-1" class="overview-essentials-airtag responsive-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_xlarge.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-essentials-airtag responsive-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_small.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_medium.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_large.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_large_2x.jpg 2x" media="(max-width:1440px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_xlarge.jpg, /web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_xlarge_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/v/iphone/home/bv/images/overview/essentials/airtag__b5lt0bcbd9ua_xlarge.jpg" alt> </picture> </noscript> </figure> </div> </div> </div> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </section> <section class="section section-augment" data-anim-scroll-group="Augment" data-component-list="StaggeredFadeIn" data-analytics-section-engagement="name:iphone compatibility"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Significant others.</h2> </header> <div class="accordion-wrapper content-container " data-staggered-item> <ul class="accordion" data-component-list="Accordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text">iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">You can answer calls or messages from your iPhone directly on your Mac. Copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And with iCloud, you can access your favourite files from either your iPhone or Mac.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy data-download-area-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large.jpg" onload="__lp(event)" alt="An iPhone and a MacBook display the same iMessage conversation."> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large.jpg" alt="An iPhone and a MacBook display the same iMessage conversation."> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text">iPhone and <br class="large"/>Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 11" data-modal-close>11</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy data-download-area-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large.jpg" onload="__lp(event)" alt="An incoming phone call can be answered on iPhone or Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large.jpg" alt="An incoming phone call can be answered on iPhone or Apple Watch."> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text">iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy data-download-area-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large.jpg" onload="__lp(event)" alt="An image of iPhone 15 playing a track through Apple Music, sits next to a pair of AirPods."> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large.jpg" alt="An image of iPhone 15 playing a track through Apple Music, sits next to a pair of AirPods."> </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy data-download-area-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}" aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large.jpg" onload="__lp(event)" alt="An iPhone and a MacBook display the same iMessage conversation."> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/mac__eo52ocrn8g02_large.jpg" alt="An iPhone and a MacBook display the same iMessage conversation."> </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy data-download-area-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}" aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large.jpg" onload="__lp(event)" alt="An incoming phone call can be answered on iPhone or Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/watch__c8ayb7bdtxme_large.jpg" alt="An incoming phone call can be answered on iPhone or Apple Watch."> </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy data-download-area-keyframe="{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}" aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large.jpg" onload="__lp(event)" alt="An image of iPhone 15 playing a track through Apple Music, sits next to a pair of AirPods."> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_small.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_medium.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large.jpg, /web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812172725im_/https://www.apple.com/uk/iphone/home/images/overview/augment/airpods__eb24cvhoe26a_large.jpg" alt="An image of iPhone 15 playing a track through Apple Music, sits next to a pair of AirPods."> </picture> </noscript> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" aria-label="Index" data-analytics-section-engagement="name:router"> <div class="section-content-responsive section-index-section"> <h2 class="typography-site-headline-secondary index-title">iPhone</h2> <div class="index-groups"> <div class="index-group"> <h3 class="index-header">Explore iPhone</h3> <ul class="index-list"> <li class="index-item index-item-elevated"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone/" class="index-link" data-analytics-title="explore all iphone">Explore all iPhone </a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-15-pro/" class="index-link" data-analytics-title="iphone 15 pro">iPhone 15 Pro </a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-15/" class="index-link" data-analytics-title="iphone 15">iPhone 15 </a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_14" class="index-link" data-analytics-title="iphone 14">iPhone 14 </a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_13" class="index-link" data-analytics-title="iphone 13">iPhone 13 </a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone-se/" class="index-link" data-analytics-title="iphone se">iPhone SE </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone/compare/" class="index-link" data-analytics-title="compare iphone">Compare iPhone </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/iphone/switch/" class="index-link" data-analytics-title="switch from android">Switch from Android </a> </li> </ul> </div> <div class="index-group"> <h3 class="index-header">Shop iPhone</h3> <ul class="index-list"> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/buy_iphone" class="index-link" data-analytics-title="shop iphone">Shop iPhone </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/iphone/accessories" class="index-link" data-analytics-title="iphone accessories">iPhone Accessories </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/trade_in" class="index-link" data-analytics-title="apple trade in">Apple Trade In </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/shop/goto/ww/financing" class="index-link" data-analytics-title="financing">Financing</a> </li> </ul> </div> <div class="index-group"> <h3 class="index-header">Go Further</h3> <ul class="index-list"> <li class="index-item index-item-base"> <a href="http://web.archive.org/web/20240812172725/https://support.apple.com/en-gb/iphone?cid=gn-ols-iphone-psp-explore" class="index-link" data-analytics-exit-link data-analytics-title="iphone support">iPhone Support </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/support/products/iphone/" class="index-link" data-analytics-title="applecare for iphone">AppleCare+ for iPhone </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/ios/ios-18-preview/" class="index-link" data-analytics-title="ios 18 preview">iOS 18 Preview </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/apps/" class="index-link" data-analytics-title="apps by apple">Apps by Apple </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/privacy/" class="index-link" data-analytics-title="iphone privacy">iPhone Privacy </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/icloud/" class="index-link" data-analytics-title="icloud">iCloud+ </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/wallet/" class="index-link" data-analytics-title="wallet">Wallet, Pay </a> </li> <li class="index-item index-item-base"> <a href="/web/20240812172725/https://www.apple.com/uk/siri/" class="index-link" data-analytics-title="siri">Siri</a> </li> </ul> </div> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js" lang="en-GB" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-1" data-toggle-footnote="pricing"><p><small>*</small> Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered No: 2901725. Registered office: 1 Churchill Place, London, E14 5HP. Subject to application and status. Full terms apply.</p> <p>Barclays Partner Finance Eligibility Criteria apply. On the date of your application, you must be aged 18 or over, have lived permanently in the UK for the last three years (i.e. provide three years of UK address history or up to the last three UK addresses), and have a UK bank account from which direct debits can be taken. A valid UK mobile number and email address are also mandatory for a finance application. If you do not have a valid email address, you will not be able to apply for finance. You must not be subject to a Bankruptcy or Debt Relief Order (or Scottish equivalent). You must also either be permanently employed with a regular sustainable income of at least £6,000 per year, self-employed (upon request, you may need to provide proof of income, such as a recent bank statement and/or your SA302), retired from regular employment (Barclays may need to see proof of your pension or income), or receiving certain Department for Work and Pensions benefits that provide regular sustainable income. For information, the credit check carried out will consider additional information relating to the performance of previous or existing commitments, and any county court judgments. Subject to application, financial circumstances and borrowing history.</p> <p>Customers who are approved for finance will pay 0% (APR variable) for 24 months on a minimum order value of £99 including VAT. Maximum order value is £50,000 including VAT. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. Apple reserves the right to modify these terms at any time.</p> <p>Representative example: £1,200 purchase. Deposit £0. Annual rate of interest 0% p.a. Representative APR 0%. Total amount of credit £1,200 paid over 24 months as 24 monthly payments of £50 at 0% p.a. Total amount payable £1,200.</p></li> <li id="footnote-2"> <small>§</small> Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from <a href="http://web.archive.org/web/20240812172725/https://uk-appletradein.likewize.com/">Apple’s trade-in partner</a> for trade-in and recycling of eligible devices. Restrictions and limitations may apply. </li> </ul> <ol> <li id="footnote-3">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/web/20240812172725/https://www.apple.com/uk/batteries/">apple.com/uk/batteries</a> and <a href="/web/20240812172725/https://www.apple.com/uk/iphone/battery.html">apple.com/uk/iphone/battery.html</a> for more information.</li> <li id="footnote-4">Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see <a href="/web/20240812172725/https://www.apple.com/uk/iphone/cellular/">apple.com/uk/iphone/cellular</a>.</li> <li id="footnote-5">Accessories sold separately.</li> <li id="footnote-6">The included USB‑C Charge Cable is compatible with AirPods Pro (2nd generation) with MagSafe Charging Case (USB‑C).</li> <li id="footnote-7">iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-8">Service is included free for two years with the activation of any iPhone 14 or iPhone 15 model. Connection and response times vary based on location, site conditions and other factors. See <a href="http://web.archive.org/web/20240812172725/https://support.apple.com/en-gb/HT213885">support.apple.com/en-gb/HT213885</a> for more information.</li> <li id="footnote-9"> <p>To use Apple Pay, you need a supported card from a participating card issuer. To check if your card is compatible with Apple Pay, contact your card issuer.</p> <p>Apple Pay is not available in all markets. <a href="/web/20240812172725/https://www.apple.com/uk/ios/feature-availability/#apple-wallet-apple-pay">View Apple Pay countries and regions</a>.</p> </li> <li id="footnote-10">On a mass balance allocation.</li> <li id="footnote-11">Breakdown of US retail packaging by weight. Adhesives, inks and coatings are excluded from our calculations of plastic content and packaging weight.</li> <li id="footnote-12">Responsible sourcing of wood fibre is defined in Apple’s Responsible Fibre Specification. We consider wood fibres to include bamboo.</li> <li id="footnote-13">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li> </ol> <ul> <li> <p>Features are subject to change. Some features, applications and services may not be available in all regions or all languages.</p> <p>Some features require specific hardware and software. For more information, see <a href="/web/20240812172725/https://www.apple.com/uk/ios/feature-availability/">Feature Availability</a>.</p> </li> <li>© 2024 Sony Interactive Entertainment Inc. / KOJIMA PRODUCTIONS Co., Ltd. / HIDEO KOJIMA. 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