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style="font-size:22px;font-weight:300; border: 1px solid #bbb; padding: 8px 16px; display: inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Thursday, April 24, 2025  </span>  8:00 a.m.–8:45 a.m. PT</div><h1 style="padding-top:0;margin-top:0;">Balancing Fun and Professional Social Media Messaging</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = 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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/first-responders-2025/summit/agenda-at-a-glance/day-two/800-a.m.845-a.m.-pt.html" data-title="8:00 a.m.–8:45 a.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/first-responders-2025/summit/agenda-at-a-glance/day-two/800-a.m.845-a.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>In today’s digital landscape, social media offers a unique opportunity for government agencies, particularly in the fire and law enforcement sectors, to engage with their communities in a relatable and educational way. This session will explore strategies for crafting social media posts that are both fun and professional, demonstrating how to effectively leverage current trends while maintaining the integrity of your agency. The best part? No lip-syncing or dancing will be required!</p> <p>Attendees will learn how to create content that resonates with a diverse audience, fosters community connection, and enhances the public’s perception of their departments.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li aria-level="1">Creative Engagement: Learn how to incorporate fun elements into messaging without compromising professionalism and that match your agency’s tone.</li> <li aria-level="1">Trend Utilization: Discover strategies for leveraging social media trends to broaden reach and appeal to diverse audiences.</li> <li aria-level="1">Trend Participation Guide: Not every trend will work for your audience. Learn when to engage or when to pass on a social media trend.</li> <li aria-level="1">Content Strategy: Develop a content plan that balances educational value with engaging storytelling to foster community connection.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="first-responders-2025/speakers/speaker/rebecca-dauria" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Rebecca%20D%E2%80%99Auria%202023.fdca6df2d8a229fbe73631f01d752505.efb06a27d9e7437129e1594977bbafbf.png" alt="Rebecca D'Auria" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Orange%20County%20Sheriff%27s%20Department.bc09548c693d77b80f981f97bea0ad56.c065fd797886f81e81e21ea950ebeb1f.png" alt="Orange County Sheriff's Department"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="first-responders-2025/speakers/speaker/rebecca-dauria"><strong>Rebecca D'Auria</strong></a><br> <span>Public Affairs Specialist</span><br> <strong>Orange County Sheriff's Department</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; 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