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Die Zukunftsgestalter Bundesverband Digitale Wirtschaft (BVDW) e.V.

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menu-item-type-post_type menu-item-object-page menu-item-9029"><a href="https://www.bvdw.org/podcast/">Podcast</a></li> <li class="lang-item lang-item-300 lang-item-en lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-24848-en"><a href="https://www.bvdw.org/en/" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </nav> </div><!-- .col --> </div><!-- .row --> </div><!-- menu-primary-mobile-inner --> </div><!-- .menu-primary-mobile-wrapper --> <main class="content-wrapper" id="content"> <div class="module module--stage module--stage--home pb-0"> <div class="module--stage--header"> <div class="bg--image bg--image--desktop is-hidden--md" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/07/dummy-stage-home.jpg' );"></div> <div class="bg--image bg--image--mobile is-visible--md" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/07/dummy-stage-home-mobile.jpg' );"></div> <div class="row"> <div class="col col-12"> <div class="content-box br-24"> <h1 class="pb-5 pb-2--xs">Die Zukunfts-gestalter</h1> <p>Als der Digitalexperte unter den Verbänden bündeln wir die Kräfte der digitalen Wirtschaft und ebnen den Weg für die digitale Zukunft.</p> </div><!-- .content-box --> </div><!-- .col --> </div><!-- .row --> </div><!-- .module-stage-home-header --> <div class="module--teaser module--stage--footer bg--color--off-white pt-20 pb-20 pt-16--md pb--md pt-12--xs pb-12--xs" style="overflow: hidden"> <div class="row"> <div class="col col-12"> <div class="swiper swiper--overflow-visible swiper--stage"> <div class="swiper-wrapper"> <a class="swiper-slide" href="https://www.bvdw.org/events/content-meets-2025/" title="Content meets… 2025"> <img src="https://www.bvdw.org/wp-content/uploads/2024/10/one_caucasian_looking_fuller_p_00094-800x534.png" alt="" class="br-24"> <div> <h3 class="t-h4">Content meets… 2025</h3> <div class="t-p2 pt-1">Kostenfreies Ticket für <br>21. November sichern!</div> </div> </a><!-- .swiper-slide --> <a class="swiper-slide" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" title="AI Officer / KI Beauftragter"> <img src="https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_DSA-800x534.jpg" alt="Frau mit Display" class="br-24"> <div> <h3 class="t-h4">AI Officer Zertifikatskurs</h3> <div class="t-p2 pt-1">Jetzt Zukunft mitgestalten!</div> </div> </a><!-- .swiper-slide --> <a class="swiper-slide" href="https://www.bvdw.org/events/search-boosts-500-roas-ueber-google-ads/" title="Search Boosts"> <img src="https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Search-800x534.jpg" alt="" class="br-24"> <div> <h3 class="t-h4">500% ROAS über Google Ads</h3> <div class="t-p2 pt-1">Für 28. November <br>kostenfrei anmelden!</div> </div> </a><!-- .swiper-slide --> <a class="swiper-slide" href="https://www.bvdw.org/events/bvdw-retail-media-festival-vol-2/" title="BVDW Retail Media Festival Vol. 2"> <img src="https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Events_Detail_3-800x534.jpg" alt="" class="br-24"> <div> <h3 class="t-h4">Retail Media <br>Festival Vol. 2</h3> <div class="t-p2 pt-1">Für 6. Februar Ticket sichern!</div> </div> </a><!-- .swiper-slide --> </div><!-- .swiper-wrapper --> </div><!-- .swiper --> <div class="swiper-navigation" id="id-5663"> <a class="swiper-button swiper-button-prev"></a> <a class="swiper-button swiper-button-next"></a> </div><!-- .swiper-navigation --> </div><!-- .col --> </div><!-- .row --> </div><!-- .module-stage-home-footer --> </div><!-- .module --> <div class="module module--teaser module--teaser--articles content-box--align--right pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row pb-8"> <div class="col col-12"> <h2>Branchenthemen und Digitalpolitik</h2> </div><!-- .col --> </div><!-- .row --> <div class="row"> <div class="col col-12 col--image"> <div class="image br-24" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Zertifikate_CodeOfConductU╠ebersicht_ProgrammaticAdvertisingCodeOfConduct-3000x1300.jpg' );"> <div class="content-box content-box--bottom has-btn br-24"> <div class="content-box--inner"> <h3>Wie wir Gefahr laufen, unseren Zugang zu Digitalen Diensten zu verspielen</h3> <a href="https://www.bvdw.org/news-und-publikationen/wie-wir-gefahr-laufen-unseren-zugang-zu-digitalen-diensten-zu-verspielen/" title="Wie wir Gefahr laufen, unseren Zugang zu Digitalen Diensten zu verspielen" class="btn btn--primary btn--color--black btn--sm mt-6 mt-3--xs">Mehr</a> </div><!-- .content-box-inner --> </div><!-- .content-box --> </div><!-- .image --> </div><!-- .col --> </div><!-- .row --> <div class="row mt-8 mt-12--xs"> <div class="col col-12"> <div class="swiper swiper--overflow-visible swiper--teaser--images"> <div class="swiper-wrapper"> <a class="swiper-slide" href="https://www.bvdw.org/news-und-publikationen/europaeische-datenschuetzer-ueberschreiten-kompetenzen-bei-pay-or-consent-guideline/" title="Europäische Datenschützer überschreiten Kompetenzen bei „Pay or Consent“-Guideline"> <img src="https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_EUDatenschutz-800x534.jpg" alt="" class="mb-4 br-24"> <div class="t-p2 pb-1">20.11.2024 – News</div> <h3 class="t-h4">Europäische Datenschützer überschreiten Kompetenzen bei „Pay or Consent“-Guideline</h3> </a><!-- .swiper-slide --> <a class="swiper-slide" href="https://www.bvdw.org/news-und-publikationen/bvdw-und-iu-research-center-for-sustainable-media-marketing-kooperieren-bei-der-nachhaltigen-mediaplanung/" title="BVDW und IU Research Center for Sustainable Media &amp; Marketing kooperieren bei der nachhaltigen Mediaplanung "> <img src="https://www.bvdw.org/wp-content/uploads/2024/11/a_modern_office_setting_where__00107-800x534.png" alt="" class="mb-4 br-24"> <div class="t-p2 pb-1">07.11.2024 – Pressemitteilung</div> <h3 class="t-h4">BVDW und IU Research Center for Sustainable Media &amp; Marketing kooperieren bei der nachhaltigen Mediaplanung </h3> </a><!-- .swiper-slide --> <a class="swiper-slide" href="https://www.bvdw.org/news-und-publikationen/umgang-mit-deepfakes-bvdw-veroeffentlicht-einordnung-zum-juristischen-status-quo/" title="Umgang mit Deepfakes: BVDW veröffentlicht Einordnung zum juristischen Status Quo"> <img src="https://www.bvdw.org/wp-content/uploads/2024/11/bvdw_Themen_AI_Act-800x534.jpg" alt="" class="mb-4 br-24"> <div class="t-p2 pb-1">04.11.2024 – Pressemitteilung</div> <h3 class="t-h4">Umgang mit Deepfakes: BVDW veröffentlicht Einordnung zum juristischen Status Quo</h3> </a><!-- .swiper-slide --> </div><!-- .swiper-wrapper --> </div><!-- .swiper --> </div><!-- .col --> </div><!-- .row --> <div class="row mt-8"> <div class="col col-12 t-align--right"> <a class="t-link" href="https://www.bvdw.org/news-und-publikationen/" title="News &#038; Publikationen">Alle anzeigen</a> </div><!-- .col --> </div><!-- .row --> </div><!-- .module --> <div class="module module--teaser--banner has-dark-bg pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="ki-readiness-checker"> <div class="row"> <a href="https://survey.lamapoll.de/KI-Readiness-Checker" title="Quiz starten" target="_blank" class="col col-12 br-24 t-color--white" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/08/black_and_orange_faded_wallpaper_2789136235-1024x500.png' );"> <div class="banner--inner"> <div> <h2 class="t-h3 pb-4 t--color--white">Wie gut kennst Du Deine KI-Fähigkeiten wirklich?</h2> <p class="t--color--white">Stelle Dein KI-Wissen mit unserem KI-Readiness-Checker auf die Probe. Starte jetzt das Quiz und entdecke, wie Künstliche Intelligenz Deine Welt verändern kann!</p> </div> <span class="btn btn--primary btn--color--black btn--sm mt-5 mt-18--xs">Quiz starten</span> </div><!-- .banner-inner --> </a><!-- .col --> </div><!-- .row --> </div><!-- .module --> <div class="module module--text--text--col-1 pt-0 pb-0"> <div class="module--inner text--wysiwyg"> <div class="row"> <div class="col col-10 col-12--sm"> <p><!-- ACHTUNG!!! DIESES SNIPPET GEHÖRT ZUM KI-READINESS-CHECKER --></p> <style>#ki-readiness-checker .btn--primary {background: #ff6900; color: black; border: none;}</style> </div><!-- .col --> </div><!-- .row --> </div><!-- .module-inner --> </div><!-- .module --> <div class="module module--teaser module--teaser--events content-box--align--left pt-0 pb-0"> <div class="row pb-8"> <div class="col col-12"> <h2>Events</h2> </div><!-- .col --> </div><!-- .row --> <div class="row"> <div class="col col-12 col--image"> <div class="image br-24" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/01/a_lifecycle_that_involves_the_automated_media_buying_and_creating_ads_with_marketing_technology_1736939236.png' );"> <div class="content-box content-box--bottom has-btn br-24"> <div class="content-box--inner"> <h3>Let&#8217;s Talk Programmatic</h3> <a href="https://www.bvdw.org/events/lets-talk-programmatic-2/" title="Let&#8217;s Talk Programmatic" class="btn btn--primary btn--color--black btn--sm mt-6 mt-3--xs">Zum Event</a> </div><!-- .content-box-inner --> </div><!-- .content-box --> </div><!-- .image --> </div><!-- .col --> </div><!-- .row --> <div class="row mt-8 mt-12--xs"> <div class="col col-12"> <ul class="list list--arrows"> <li class="list-item"> <a href="https://www.bvdw.org/events/search-boosts-500-roas-ueber-google-ads/" title="Events" class="br-12"> <div class="t-p2 pb-1">28.11.2024, Webinar</div> <div class="t-h4">Search Boosts &#8211; 500% ROAS über Google Ads</div> </a> </li> <li class="list-item"> <a href="https://www.bvdw.org/events/sitzung-fokusgruppe-e-mail-2/" title="Events" class="br-12"> <div class="t-p2 pb-1">02.12.2024, Sitzung</div> <div class="t-h4">Sitzung Fokusgruppe E-Mail</div> </a> </li> <li class="list-item"> <a href="https://www.bvdw.org/events/sitzung-fokusgruppe-affiliate-marketing-2/" title="Events" class="br-12"> <div class="t-p2 pb-1">02.12.2024, Sitzung</div> <div class="t-h4">Sitzung Fokusgruppe Affiliate Marketing</div> </a> </li> <li class="list-item"> <a href="https://www.bvdw.org/events/fokusgruppe-digital-audio/" title="Events" class="br-12"> <div class="t-p2 pb-1">03.12.2024, Sitzung</div> <div class="t-h4">Fokusgruppe Digital Audio</div> </a> </li> </ul> </div><!-- .col --> </div><!-- .row --> <div class="row mt-8"> <div class="col col-12 t-align--right"> <a class="t-link" href="https://www.bvdw.org/events/" title="Themen">Alle anzeigen</a> </div><!-- .col --> </div><!-- .row --> </div><!-- .module --> <div class="module module--teaser--banner has-dark-bg pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row"> <a href="https://www.bvdw.org/ueber-uns/mitglied-werden/" title="Jetzt mitgestalten" target="_blank" class="col col-12 br-24 t-color--white" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Startseite_Teaser-2000x500.jpg' );"> <div class="banner--inner"> <div> <h2 class="t-h3 pb-4 t--color--white">Die Zukunftsgestalter</h2> <p class="t--color--white">Expert*innen aus allen Bereichen der Digitalwirtschaft gestalten die digitale Zukunft in unseren Working Groups, Projekten, Events und Initiativen.</p> </div> <span class="btn btn--primary btn--color--black btn--sm mt-5 mt-18--xs">Jetzt mitgestalten</span> </div><!-- .banner-inner --> </a><!-- .col --> </div><!-- .row --> </div><!-- .module --> <div class="module module--teaser--topics pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row pb-8"> <div class="col col-12"> <h2>Unsere Themen</h2> </div><!-- .col --> </div><!-- .row --> <div class="row"> <a href="https://www.bvdw.org/themen/retail-media/" title="Retail Media" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-marketing"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_Retail-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Marketing</div> <div class="t-h4">Retail Media</div> </div><!-- .tile-content --> </a><!-- .col --> <a href="https://www.bvdw.org/themen/kuenstliche-intelligenz/" title="Künstliche Intelligenz" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-technology-and-innovation"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_KI-220x256.jpg' );"></div> <div class="tile--content"> <div class="t-p2 pb-1">Technology &amp; Innovation</div> <div class="t-h4">Künstliche Intelligenz</div> </div><!-- .tile-content --> </a><!-- .col --> <a href="https://www.bvdw.org/themen/digital-responsibility/" title="Digitale Verantwortung" class="col col-4 col-6--lg col-12--sm col-12--xs tile br-24 filter--item" data-filter-key="thema-digital-responsibility"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Gremien_DigitalResponsibility-220x256.jpg' 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