CINXE.COM

<!doctype html><html lang="en"><head><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="icon" type="image/x-icon" href="/c2/public/app/favicon.ico"><meta property="visitor" content="prospect"><title>What Is a Data Lake? Key Concepts and Benefits | Salesforce US</title> <meta property="og:image:alt" content=""> <meta property="og:locale" content="en_US"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.salesforce.com/data/what-is-a-data-lake/"> <meta property="og:image" content="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/woman-in-window-on-laptop_4954d2.webp?w=889"> <meta property="og:description" content="Realize the potential of your data with data lakes. Discover how they differ from data warehouses and lake houses, and get tactics to maximize your data lake ROI."> <meta property="og:title" content="What Is A Data Lakehouse?"> <meta property="og:site_name" content="Salesforce"> <meta property="twitter:site" content="@salesforce"> <meta property="twitter:card" content="summary_large_image"> <meta property="twitter:url" content="https://www.salesforce.com/data/what-is-a-data-lake/"> <meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"> <meta name="description" content="Realize the potential of your data with data lakes. Discover how they differ from data warehouses and lake houses, and get tactics to maximize your data lake ROI."> <link rel="canonical" href="https://www.salesforce.com/data/what-is-a-data-lake/"> <script type="application/ld+json">{ "@context":"https://schema.org", "@type": "WebSite", "name": "Salesforce", "url": "https://www.salesforce.com" }</script> <link rel="preconnect" href="//a.sfdcstatic.com"/><link rel="preconnect" href="//www.googletagmanager.com"/><link rel="preconnect" href="//www.google-analytics.com"/><link rel="preconnect" href="//wp.salesforce.com"/><link rel="preconnect" href="//service.force.com"/><link rel="preconnect" href="//geolocation.onetrust.com"/><link rel="preconnect" href="//cdn.krxd.net"/><link rel="preconnect" href="//org62.my.salesforce.com"/><link rel="preconnect" href="//dpm.demdex.net"/><link rel="preconnect" href="//cdn.evgnet.com"/><link rel="preconnect" href="//salesforce.us-1.evergage.com"/><link rel="preconnect" href="//api.company-target.com"/><link rel="preconnect" href="//fonts.googleapis.com"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Regular.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Italic.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Bold.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-icons/salesforce-icons.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/avant-garde/AvantGardeForSalesforceW05-Dm.woff2" type="font/woff2" crossorigin="anonymous"/> <script>window.sfdcBase = Object.assign(window.sfdcBase||{}, {"env":"PROD","ssoEnabled":true,"clientErrorThreshold":10,"clientErrorEndpoint":"https://www.salesforce.com/c2/clerr","resourcePrefix":"/c2","gtmContainerId":"GTM-WRXS6TH","demandbaseDisabled":false,"iisDisabled":false,"neustarDisabled":false,"page":{"pagename":"SFDC:us:data:what-is-a-data-lake","type":"Other Page","locale":"us","segment":"non-customer:us","sitesection":"us:data","uiframework":"Page Builder"},"exp":{"label":"Page Builder"},"optimizely":{"enabled":true,"cdnUrl":"https://cdn.optimizely.com/js/22444972181.js"},"iisVersion":"v1-stable","locale":"en-us"});</script> <link rel="preload" as="style" href="/c2/public/exp/pbc/server/css/style.5dc6ae86d699efacd820.css"/><link rel="stylesheet" href="/c2/public/exp/pbc/server/css/style.5dc6ae86d699efacd820.css" media="screen"/><script type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/top.js"></script><script async type="text/javascript" src="https://a.sfdcstatic.com/digital/one-trust/core/stable/scripttemplates/otSDKStub.js" data-domain-script=8e783e8c-0ad0-475d-8fca-4a03afa0a02a crossorigin></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/bottom.js"></script><script async type="text/javascript" src="/c2/public/exp/c360/pal/bundle.eac8db148673d3d61ce7.js" id=pal-script data-dataset=sf_shared_prod></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/ot-ext.js"></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/legacy.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/identity.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www-emu/pbc-core-analytics/v1-stable/comp-data.js"></script><script defer type="module" src="/c2/public/exp/pbc/lwc/prod.DicFfqR8.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/templates.3bb3fba22a83f73464ae.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/scripts.bcd4e08f5ab7514553b8.js"></script><script defer type="text/javascript" src="//a.sfdcstatic.com/shared/js/public/nunjucks-slim.min.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/nunjucksFilters.d79b3344e3c0caf98204.js"></script> <script type="module">globalThis.tbidAuthConfig = {host: 'iis.digital.salesforce.com'};</script> <script >globalThis.ogsConfig = { env: 'PROD', logLevel: 'debug'};</script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="NCPYV-VGJPP-N4J93-8HN3B-8B6S3",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"NCPYV-VGJPP-N4J93-8HN3B-8B6S3";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbet4tppfez5s76qq-f-442d440db-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"1410510","ak.ai":parseInt("638429",10),"ak.ol":"0","ak.cr":1,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"a6006f8","ak.r":6099,"ak.a2":n,"ak.m":"dsca","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":54558,"ak.gh":"124.155.222.78","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"bbr","ak.t":"1739784097","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==ypWZ5rg8PaYnlqVyFb5KqUzQA73zAUQccsck4TeHu9N7ZmQ8JdsincwSWcrhf+O/KlDBSajbRmRk8tXbzrGTlW/IkUt31lAmKCzzA2cL01G8wVP6Kt0NmSJZybZHEIDq4/JzoJavN7KTxdXvvhVfVitgdHoCPbWq7xHnrMZIKByUyNSl01iMdJSllacXp6vml39rTqY46rCZB25wbuvCGMLONT1146cPxoDddG9G+SGde2qFMQtswW3gtd9aDppf7fBQ5iNJduU4eF1ZsTcsICfoibWbzPBr0GP5eZ5BK0ZIav+29wq8sKhf4orI/gqeJDw7DYxTp4k3/KglP3QYKJJAa7F4I15X/KjUib3QVvv2saAFmON3wOFkjN2KHlKLjsr7PHiCXr7XmU9236PTiBkSba0tZOVezgcvjgvThJo=","ak.pv":"659","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body> <script> var wpdata = { navigation: {"top-navigation-c360":[{"ID":0,"title":"Products","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Explore the Salesforce portfolio","url":"https://www.salesforce.com/products/"},"title":"Discover the #1 AI CRM","body":"Humans with Agents drive customer success together.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-products-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-products-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-products-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-products-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-products-mobile.png?w=840","alt":null,"title":"2022/06/nav-products-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/av-products-genie.png?w=86","alt":null,"title":"2022/06/av-products-genie.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"bladeId":"1731438979457_naw","navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore Agentforce","url":"https://www.salesforce.com/agentforce/"},"headlineDescription":"Humans with Agents drive customer success together.","headlineText":"Agentforce","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_dwk","listItems":[{"ID":0,"link":{"label":"How Agentforce works","url":"https://www.salesforce.com/agentforce/how-it-works/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1d73"},{"ID":1,"link":{"label":"Why Agentforce?","url":"https://www.salesforce.com/agentforce/why/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_7vz"},{"ID":2,"link":{"label":"Agent Builder","url":"https://www.salesforce.com/agentforce/agent-builder/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_14fs"},{"ID":3,"link":{"label":"Use Cases","url":"https://www.salesforce.com/agentforce/use-cases/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1388"},{"ID":4,"link":{"label":"Agentforce Pricing","url":"https://www.salesforce.com/agentforce/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1bqk"},{"ID":5,"link":{"label":"ROI Calculator","url":"https://www.salesforce.com/agentforce/ai-agents-roi-calculator/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_134v"}]},"bladeId":"1731439312550_3ma","buttonlink":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","ariaLabel":""}},{"ID":1,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-data-cloud.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore Data Cloud","url":"https://www.salesforce.com/data/"},"headlineText":"Data Cloud","headlineDescription":"Transform customer experiences with CRM + AI + Data + Trust.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-data-cloud.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_2o7","listItems":[{"ID":0,"link":{"label":"How Data Cloud Works","url":"https://www.salesforce.com/data/how-it-works/","target":"_self","ariaLabel":"How Data Cloud works"},"bladeId":"1731439402434_p3c"},{"ID":1,"link":{"label":"How Connectivity Works","url":"https://www.salesforce.com/data/connectivity/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_10yb"},{"ID":2,"link":{"label":"Connectors Directory","url":"https://www.salesforce.com/data/connectivity/data-cloud-connectors/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_w7y"},{"ID":3,"link":{"label":"What is Data Cloud?","url":"https://www.salesforce.com/data/what-is-data-cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_l65"}]},"bladeId":"1731439312560_qgh","buttonlink":{"label":"Data Cloud","url":"https://www.salesforce.com/data/","ariaLabel":"Data Cloud"}},{"ID":2,"title":"Agentforce & AI App Development","icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-low-code.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all Agentforce & AI App Development capabilities","url":"https://www.salesforce.com/platform/enterprise-app-development/"},"headlineText":"Agentforce & AI App Development","headlineDescription":"Build and extend Agentforce and AI apps with low code.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-low-code.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_9a0","listItems":[{"ID":0,"link":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_13sp"},{"ID":1,"link":{"label":"Low Code Development","url":"https://www.salesforce.com/platform/low-code-development-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_y4k"},{"ID":2,"link":{"label":"Testing and Deployment","url":"https://www.salesforce.com/platform/deployment-environment/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_gky"},{"ID":3,"link":{"label":"Data Security & Privacy","url":"https://www.salesforce.com/platform/cloud-data-security/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_3jv"}]},"bladeId":"1731439312564_rzw"},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore the Salesforce portfolio","url":"https://www.salesforce.com/products/"},"headlineText":"Discover the #1 AI CRM","headlineDescription":"Humans with Agents drive customer success together.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_c4y","listItems":[{"ID":0,"description":"AI agents that take action for you","link":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_17x1"},{"ID":1,"description":"Customer 360 for sales, service, and more","link":{"label":"Best-in-class CRM apps","url":"https://salesforcecustomer360.herokuapp.com/quiz/1/?campaign=industry","target":"_self","ariaLabel":""},"bladeId":"1731439402434_yhr"},{"ID":2,"description":"Data Cloud, integrations, analytics","link":{"label":"Unified Customer Data","url":"https://www.salesforce.com/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ky7"},{"ID":3,"description":"Automations, prompts, models, code, and more","link":{"label":"Low Code, Customizable Platform","url":"https://www.salesforce.com/platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_tgy"},{"ID":4,"description":"Key Customer 360 features available in your CRM","link":{"label":"Foundations","url":"https://www.salesforce.com/crm/foundations/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_9qb"},{"ID":5,"link":{"label":"Customer Success Stories","url":"https://www.salesforce.com/customer-stories/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_hj4"}]},"bladeId":"1731439312568_ef0","buttonlink":{"label":"Products Overview","url":"https://www.salesforce.com/products/","ariaLabel":"Create a Customer 360"}},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-platform.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all platform capabilities","url":"https://www.salesforce.com/platform/"},"headlineText":"Salesforce Platform","headlineDescription":"Build and customize your Agentforce and Customer 360 with the Salesforce Platform.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-platform.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_gtz","listItems":[{"ID":0,"link":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_b71"},{"ID":1,"link":{"label":"Artificial Intelligence","url":"https://www.salesforce.com/artificial-intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_v3p"},{"ID":2,"link":{"label":"Data Cloud","url":"https://www.salesforce.com/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_b0n"},{"ID":3,"link":{"label":"Agentforce & AI App Development","url":"https://www.salesforce.com/platform/enterprise-app-development/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ltm"},{"ID":4,"link":{"label":"Data Security & Privacy","url":"https://www.salesforce.com/platform/cloud-data-security/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ti6"},{"ID":5,"link":{"label":"Analytics","url":"https://www.salesforce.com/analytics/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_11wr"},{"ID":6,"link":{"label":"Integration","url":"https://www.salesforce.com/mulesoft/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_f4v"},{"ID":7,"link":{"label":"Flow Automation ","url":"https://www.salesforce.com/mulesoft/automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_m1v"}]},"bladeId":"1731439312573_gmc","buttonlink":{"label":"Salesforce Platform","url":"https://www.salesforce.com/platform/","ariaLabel":"Platform"}},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ai.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all AI solutions","url":"https://www.salesforce.com/artificial-intelligence/"},"headlineDescription":"The world's #1 AI for CRM.","headlineText":"Artificial Intelligence","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ai.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_tk","listItems":[{"ID":0,"link":{"label":"Use Cases","url":"https://www.salesforce.com/artificial-intelligence/use-cases/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_m2c"},{"ID":1,"link":{"label":"Prompt Builder","url":"https://www.salesforce.com/artificial-intelligence/prompt-builder/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1cps"},{"ID":2,"link":{"label":"Low Code AI Builders","url":"https://www.salesforce.com/artificial-intelligence/ai-builder/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_3bz"},{"ID":3,"link":{"label":"Trusted AI","url":"https://www.salesforce.com/artificial-intelligence/trusted-ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_bxa"},{"ID":4,"link":{"label":"AI for Business","url":"https://www.salesforce.com/artificial-intelligence/business/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_17m2"},{"ID":5,"link":{"label":"What are AI Agents?","url":"https://www.salesforce.com/agentforce/what-are-ai-agents/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ncj"}]},"bladeId":"1731439312577_dg3","buttonlink":{"label":"Artificial Intelligence","url":"https://www.salesforce.com/artificial-intelligence/","ariaLabel":""}},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-sales.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all sales solutions","url":"https://www.salesforce.com/sales/"},"headlineDescription":"Accelerate growth now with Sales Cloud.","headlineText":"Sales","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-sales.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_79c","listItems":[{"ID":0,"link":{"label":"Sales Force Automation","url":"https://www.salesforce.com/sales/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_rky"},{"ID":1,"link":{"label":"Sales Agents","url":"https://www.salesforce.com/sales/ai-sales-agent/","target":"_self","ariaLabel":""},"bladeId":"1738699990710_g7p"},{"ID":2,"link":{"label":"Sales Engagement","url":"https://www.salesforce.com/sales/engagement-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_2on"},{"ID":3,"link":{"label":"Sales Team Productivity","url":"https://www.salesforce.com/sales/team-productivity/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_qmt"},{"ID":4,"link":{"label":"Sales Programs","url":"https://www.salesforce.com/sales/enablement/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_mhr"},{"ID":5,"link":{"label":"Sales AI","url":"https://www.salesforce.com/sales/artificial-intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_15gb"},{"ID":6,"link":{"label":"Sales Analytics","url":"https://www.salesforce.com/sales/analytics/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_nr6"},{"ID":7,"link":{"label":"Partner Relationship Management","url":"https://www.salesforce.com/sales/partner-relationship-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_224"},{"ID":8,"link":{"label":"Revenue Lifecycle Management","url":"https://www.salesforce.com/sales/revenue-lifecycle-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_6xc"},{"ID":9,"link":{"label":"CPQ","url":"https://www.salesforce.com/sales/cpq/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_lif"},{"ID":10,"link":{"label":"Sales Performance Management","url":"https://www.salesforce.com/sales/performance-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_zzx"},{"ID":11,"link":{"label":"Sales Cloud Pricing","url":"https://www.salesforce.com/sales/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_9c7"},{"ID":12,"link":{"label":"What Is Sales Automation?","url":"https://www.salesforce.com/sales/what-is-sales-automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_dd8"}]},"bladeId":"1731439312582_s3f","buttonlink":{"label":"Sales","url":"https://www.salesforce.com/sales/","ariaLabel":"Sales"}},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-service.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all service solutions","url":"https://www.salesforce.com/service/"},"headlineText":"Service","headlineDescription":"Humans with AI Agents drive effortless service.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-service.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_11db","listItems":[{"ID":0,"link":{"label":"Customer Service Management","url":"https://www.salesforce.com/service/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_18yf"},{"ID":1,"link":{"label":"Field Service","url":"https://www.salesforce.com/service/field-service-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_6j"},{"ID":2,"link":{"label":"Self-Service Experience","url":"https://www.salesforce.com/service/customer-self-service/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_c0q"},{"ID":3,"link":{"label":"Omnichannel Customer Engagement","url":"https://www.salesforce.com/service/digital-customer-engagement-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_hxp"},{"ID":4,"link":{"label":"Intelligent Service Operations","url":"https://www.salesforce.com/service/customer-service-operations/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_12ch"},{"ID":5,"link":{"label":"Customer Service AI","url":"https://www.salesforce.com/service/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_bve"},{"ID":6,"link":{"label":"Contact Center","url":"https://www.salesforce.com/service/contact-center/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1ub"},{"ID":7,"link":{"label":"Voice & Phone Support","url":"https://www.salesforce.com/service/call-center-integration/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_15c3"},{"ID":8,"link":{"label":"Employee Service","url":"https://www.salesforce.com/service/employee-engagement/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_pcp"},{"ID":9,"description":"","link":{"label":"Service Cloud Pricing","url":"https://www.salesforce.com/service/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_8ey"},{"ID":10,"link":{"label":"What is Customer Service Software?","url":"https://www.salesforce.com/service/what-is-customer-service-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_fc9"},{"ID":11,"link":{"label":"What are AI Agents?","url":"https://www.salesforce.com/agentforce/what-are-ai-agents/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_120"}]},"bladeId":"1731439312586_lrw","buttonlink":{"label":"Service","url":"https://www.salesforce.com/service/","ariaLabel":"Service"}},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all marketing solutions","url":"https://www.salesforce.com/marketing/"},"headlineText":"Marketing","headlineDescription":"Make every moment count with Marketing Cloud.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1ctq","listItems":[{"ID":0,"link":{"label":"Data Cloud for Marketing","url":"https://www.salesforce.com/marketing/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_ada"},{"ID":1,"link":{"label":"Email Marketing, Mobile, & Advertising","url":"https://www.salesforce.com/marketing/engagement/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_yzu"},{"ID":2,"link":{"label":"B2B Marketing Automation","url":"https://www.salesforce.com/marketing/b2b-automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_14kw"},{"ID":3,"link":{"label":"Personalization","url":"https://www.salesforce.com/marketing/personalization/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_5xa"},{"ID":4,"link":{"label":"Marketing Analytics","url":"https://www.salesforce.com/marketing/intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_kk3"},{"ID":5,"link":{"label":"Marketing AI","url":"https://www.salesforce.com/marketing/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_h1x"},{"ID":6,"link":{"label":"Customer Loyalty Solutions","url":"https://www.salesforce.com/marketing/loyalty-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_yi2"},{"ID":7,"link":{"label":"Marketing Cloud Pricing","url":"https://www.salesforce.com/marketing/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_845"},{"ID":8,"link":{"label":"Marketing Cloud & Service Cloud","url":"https://www.salesforce.com/cx-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_7ng"},{"ID":9,"link":{"label":"What is Digital Marketing?","url":"https://www.salesforce.com/marketing/what-is-digital-marketing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_x0b"},{"ID":10,"link":{"label":"What is Email Marketing?","url":"https://www.salesforce.com/marketing/email/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_3i2"}]},"bladeId":"1731439312594_nms","buttonlink":{"label":"Marketing","url":"https://www.salesforce.com/marketing/","ariaLabel":"Marketing"}},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-commerce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all commerce solutions","url":"https://www.salesforce.com/commerce/"},"headlineText":"Commerce","headlineDescription":"Automate growth everywhere with Commerce Cloud.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-commerce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_8lt","listItems":[{"ID":0,"link":{"label":"B2C Commerce","url":"https://www.salesforce.com/commerce/b2c-ecommerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1957"},{"ID":1,"link":{"label":"B2B Commerce","url":"https://www.salesforce.com/commerce/b2b-ecommerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_s74"},{"ID":2,"link":{"label":"Direct to Consumer","url":"https://www.salesforce.com/commerce/direct-to-consumer/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_16ky"},{"ID":3,"link":{"label":"Order Management","url":"https://www.salesforce.com/commerce/order-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_dn9"},{"ID":4,"link":{"label":"Commerce AI","url":"https://www.salesforce.com/commerce/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_145a"},{"ID":5,"link":{"label":"Commerce Cloud Innovations","url":"https://www.salesforce.com/commerce/innovations/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_red"},{"ID":6,"link":{"label":"Commerce Cloud Pricing","url":"https://www.salesforce.com/commerce/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_152d"}]},"bladeId":"1731439312598_885","buttonlink":{"label":"Commerce","url":"https://www.salesforce.com/commerce/","ariaLabel":"Commerce"}},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-tableau.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all analytics solutions","url":"https://www.salesforce.com/analytics/"},"headlineText":"Tableau","headlineDescription":"Make better decisions with analytics and business intelligence.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-tableau.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_7es","listItems":[{"ID":0,"link":{"label":"Tableau","url":"https://www.salesforce.com/analytics/tableau/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_aqv"},{"ID":1,"link":{"label":"Tableau Pulse","url":"https://www.salesforce.com/analytics/tableau/pulse/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_15be"},{"ID":2,"link":{"label":"Tableau Pulse for Salesforce","url":"https://www.salesforce.com/analytics/tableau/pulse/p4sf-salesforce-integration/","target":"_self","ariaLabel":""},"bladeId":"1736902407260_41k"},{"ID":3,"link":{"label":"CRM Analytics","url":"https://www.salesforce.com/analytics/crm/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_rxt"},{"ID":4,"link":{"label":"Business Intelligence","url":"https://www.salesforce.com/analytics/business-intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_typ"},{"ID":5,"link":{"label":"Data Culture","url":"https://www.salesforce.com/analytics/data-culture/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_64i"},{"ID":6,"link":{"label":"Data Visualization","url":"https://www.salesforce.com/analytics/data-visualization/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_a7l"},{"ID":7,"link":{"label":"Data Management ","url":"https://www.salesforce.com/analytics/data-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_16oq"},{"ID":8,"link":{"label":"Analytics Pricing","url":"https://www.salesforce.com/analytics/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_eq4"}]},"bladeId":"1731439312601_z84","buttonlink":{"label":"Tableau","url":"https://www.salesforce.com/analytics/","ariaLabel":"Tableau"}},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-mulesoft.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all MuleSoft integration solutions","url":"https://www.salesforce.com/mulesoft/"},"headlineText":"MuleSoft","headlineDescription":"Connect everything. Automate anything. Empower everyone with AI.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-mulesoft.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_6i0","listItems":[{"ID":0,"link":{"label":"Integration and API Management","url":"https://www.salesforce.com/mulesoft/anypoint-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_y81"},{"ID":1,"link":{"label":"No-Code Integration and Automation","url":"https://www.salesforce.com/mulesoft/composer/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_8tf"},{"ID":2,"link":{"label":"Robotic Process Automation","url":"https://www.salesforce.com/mulesoft/rpa/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_24t"},{"ID":3,"link":{"label":"Workflow Automation","url":"https://www.salesforce.com/mulesoft/automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_sl2"},{"ID":4,"link":{"label":"MuleSoft Integration Pricing","url":"https://www.salesforce.com/mulesoft/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_138t"}]},"bladeId":"1731439312605_oy1","buttonlink":{"label":"MuleSoft","url":"https://www.salesforce.com/mulesoft/","ariaLabel":"MuleSoft"}},{"ID":12,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-slack.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Learn about Slack and Salesforce","url":"https://www.salesforce.com/slack/"},"headlineText":"Slack","headlineDescription":"Unlock productivity powered by CRM + AI + Data + Trust.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-slack.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_17ss","listItems":[{"ID":0,"link":{"label":"Conversational Work OS","url":"https://www.salesforce.com/slack/conversational-work-os/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_z84"},{"ID":1,"link":{"label":"Powered by CRM Data","url":"https://www.salesforce.com/slack/powered-by-crm-data/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_2ll"},{"ID":2,"link":{"label":"Work Orchestration in Slack","url":"https://www.salesforce.com/slack/work-orchestration/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_uky"},{"ID":3,"link":{"label":"Agentforce in Slack","url":"https://www.salesforce.com/slack/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_9pq"},{"ID":4,"link":{"label":"For Departments","url":"https://www.salesforce.com/slack/departments/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_lqx"},{"ID":5,"link":{"label":"For Industries","url":"https://www.salesforce.com/slack/industries/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_3ko"},{"ID":6,"link":{"label":"Slack Pricing","url":"https://www.salesforce.com/slack/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_qwb"}]},"bladeId":"1731439312609_qiy","buttonlink":{"label":"Slack","url":"https://www.salesforce.com/slack/","ariaLabel":"Slack"}},{"ID":13,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-net-zero.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all net zero solutions","url":"https://www.salesforce.com/net-zero/"},"headlineDescription":"Go net zero now.","headlineText":"Net Zero","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-net-zero.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1ic","listItems":[{"ID":0,"link":{"label":"Net Zero Cloud","url":"https://www.salesforce.com/net-zero/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_wu4"},{"ID":1,"link":{"label":"Net Zero Marketplace","url":"https://netzero.salesforce.com/s/","target":"_blank","ariaLabel":""},"bladeId":"1731439402435_bnr"},{"ID":2,"link":{"label":"Net Zero Pricing","url":"https://www.salesforce.com/net-zero/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_o1y"}]},"bladeId":"1731439312613_1dui","buttonlink":{"label":"Net Zero","url":"https://www.salesforce.com/net-zero/","ariaLabel":"Net Zero"}},{"ID":14,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-small-business.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore small business solutions","url":"https://www.salesforce.com/small-business/"},"headlineText":"Small Business","headlineDescription":"Find more customers, win their business, and keep them happy with tools that help you work smarter, not harder.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-small-business.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1d8m","listItems":[{"ID":0,"link":{"label":"Starter Suite","url":"https://www.salesforce.com/small-business/starter/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_2n3"},{"ID":1,"link":{"label":"Pro Suite","url":"https://www.salesforce.com/small-business/pro-suite/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_15rm"},{"ID":2,"link":{"label":"Marketing","url":"https://www.salesforce.com/small-business/marketing/","target":"_self","ariaLabel":"Small Business Marketing"},"bladeId":"1731439402435_6dj"},{"ID":3,"link":{"label":"Sales","url":"https://www.salesforce.com/small-business/sales/","target":"_self","ariaLabel":"Small Business Sales"},"bladeId":"1731439402435_ho2"},{"ID":4,"link":{"label":"Service","url":"https://www.salesforce.com/small-business/service/","target":"_self","ariaLabel":"Small Business Service"},"bladeId":"1731439402435_10zi"},{"ID":5,"link":{"label":"Commerce","url":"https://www.salesforce.com/small-business/commerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_19vr"},{"ID":6,"link":{"label":"Productivity with Slack","url":"https://www.salesforce.com/small-business/collaboration/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1zb"},{"ID":7,"link":{"label":"Small Business Pricing","url":"https://www.salesforce.com/small-business/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_165a"}]},"bladeId":"1731439312619_128f","buttonlink":{"label":"Small Business","url":"https://www.salesforce.com/small-business/","ariaLabel":"Small Business"}},{"ID":15,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"About our partners","url":"https://www.salesforce.com/partners/"},"headlineText":"Partner Apps & Experts","headlineDescription":"Get the most out of Salesforce with partners, apps, solutions, and consultants.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_k51","listItems":[{"ID":0,"link":{"label":"Explore AppExchange","url":"https://appexchange.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_alq"},{"ID":1,"link":{"label":"Explore Partner Apps","url":"https://appexchange.salesforce.com/appxStore?type=App","target":"_self","ariaLabel":""},"bladeId":"1731439402435_101r"},{"ID":2,"link":{"label":"Explore Consultants","url":"https://findpartners.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_dto"},{"ID":3,"link":{"label":"Become a Partner","url":"https://www.salesforce.com/partners/become-a-partner/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_jqy"}]},"bladeId":"1731439312623_6lv","buttonlink":{"label":"Partner Apps & Experts","url":"https://www.salesforce.com/partners/","ariaLabel":"Partner Apps & Experts"}},{"ID":16,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all services","url":"https://www.salesforce.com/services/overview/"},"headlineText":"Customer Success","headlineDescription":"Reach your goals with our customer success experts.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_yqw","listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/services/success-plans/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_prs"},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/services/professional-services/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_gu4"},{"ID":2,"link":{"label":"Plans & Services Pricing","url":"https://www.salesforce.com/services/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_135q"}]},"bladeId":"1731439312626_t18","buttonlink":{"label":"Customer Success","url":"https://www.salesforce.com/services/overview/","ariaLabel":"Customer Success"}},{"ID":17,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-heroku.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Learn Heroku capabilities","url":"https://www.salesforce.com/products/heroku/overview/"},"headlineText":"Heroku","headlineDescription":"Build scalable apps on a cloud-native platform made for developers. \n","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-heroku.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_o9p","listItems":[{"ID":0,"link":{"label":"Customer Solutions","url":"https://www.salesforce.com/products/heroku/solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_cbl"},{"ID":1,"link":{"label":"Architecture Patterns","url":"https://www.salesforce.com/products/heroku/architecture/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_r55"},{"ID":2,"link":{"label":"Heroku Pricing","url":"https://www.salesforce.com/products/heroku/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_bun"}]},"bladeId":"1731439312630_v4p","buttonlink":{"label":"Heroku","url":"https://www.salesforce.com/products/heroku/overview/","ariaLabel":""}},{"ID":0,"link":{"target":"_self","label":"See all product pricing","url":"https://www.salesforce.com/pricing/","ariaLabel":"See all product pricing"},"bladeId":"1731439312634_rpg"}]},{"ID":1,"title":"Industries","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/industries/"},"body":"Get industry-specific innovations that modernize your business, save time, and lower costs.","title":"Explore Salesforce for industries.","bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-industries-mobile.png?w=840","alt":null,"title":"2022/06/nav-industries-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-industries.png?w=86","alt":null,"title":"2022/06/nav-industries.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"bladeId":"1731438979466_nnd","navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-automotive.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore automotive solutions","url":"https://www.salesforce.com/automotive/"},"headlineDescription":"Drive a lifetime of loyalty.","headlineText":"Automotive","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-automotive.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1c9d","listItems":[{"ID":0,"link":{"label":"OEM","url":"https://www.salesforce.com/automotive/oem-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_hma"},{"ID":1,"link":{"label":"Dealer/Retailers","url":"https://www.salesforce.com/automotive/car-dealership-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_17hx"},{"ID":2,"link":{"label":"Captive","url":"https://www.salesforce.com/automotive/finance-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_r0p"},{"ID":3,"link":{"label":"Software-Defined Vehicle (SDV)","url":"https://www.salesforce.com/automotive/connected-car-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1yc"},{"ID":4,"link":{"label":"Automotive Pricing","url":"https://www.salesforce.com/automotive/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_jtr"}]},"bladeId":"1731439402435_qq2","buttonlink":{"label":"Automotive","url":"https://www.salesforce.com/automotive/","ariaLabel":"Automotive"}},{"ID":1,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-communications.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/communications/","label":"Explore communications solutions"},"headlineText":"Communications","headlineDescription":"Deliver the connected future, faster.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-communications.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_wjs","listItems":[{"ID":0,"link":{"label":"Unify the Telecom Customer Journey","url":"https://www.salesforce.com/communications/marketing-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_z0g"},{"ID":1,"link":{"label":"Accelerate Communication Sales","url":"https://www.salesforce.com/communications/sales-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_90p"},{"ID":2,"link":{"label":"Simplify Wholesale Transactions","url":"https://www.salesforce.com/communications/wholesale-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_108t"},{"ID":3,"link":{"label":"Light Up Fiber Experiences","url":"https://www.salesforce.com/communications/fiber-bss/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_4vd"},{"ID":4,"link":{"label":"Fulfill the Perfect Order","url":"https://www.salesforce.com/communications/order-management-system/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_voj"},{"ID":5,"link":{"label":"Optimize Telecom Customer Service","url":"https://www.salesforce.com/communications/customer-service-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_ofc"},{"ID":6,"link":{"label":"Communications Cloud","url":"https://www.salesforce.com/communications/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_12bb"},{"ID":7,"link":{"label":"Communications Cloud Pricing","url":"https://www.salesforce.com/communications/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_she"}]},"bladeId":"1731439402435_ese","buttonlink":{"label":"Communications","url":"https://www.salesforce.com/communications/","ariaLabel":"Communications"}},{"ID":2,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-eng.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"bladeId":"1731439402435_1819","buttonlink":{"label":"Construction & Real Estate ","url":"https://www.salesforce.com/engineering-construction-real-estate/","ariaLabel":""},"panelLinkedList":{"hero":{"cta":{"target":"_self","label":"Explore engineering, construction, & real estate","url":"https://www.salesforce.com/engineering-construction-real-estate/"},"headlineDescription":"Achieve operational excellence.","headlineText":"Engineering, Construction, & Real Estate","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-eng.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_fnb","listItems":[{"ID":0,"link":{"label":"Real Estate","url":"https://www.salesforce.com/engineering-construction-real-estate/real-estate-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_12ha"},{"ID":1,"link":{"label":"Engineering & Construction","url":"https://www.salesforce.com/engineering-construction-real-estate/construction-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_sx3"},{"ID":2,"link":{"label":"Residential & Commercial Services","url":"https://www.salesforce.com/engineering-construction-real-estate/residential-commercial-services-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_epf"}]}},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-consumer-goods.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore consumer goods solutions","url":"https://www.salesforce.com/consumer-goods/"},"headlineText":"Consumer Goods","headlineDescription":"Deliver profitable growth.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-consumer-goods.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1aq4","listItems":[{"ID":0,"link":{"label":"Fast-Moving Consumer Goods","url":"https://www.salesforce.com/consumer-goods/consumer-packaged-goods-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1706"},{"ID":1,"link":{"label":"Home Durables","url":"https://www.salesforce.com/consumer-goods/consumer-durables-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1d21"},{"ID":2,"link":{"label":"Distributors","url":"https://www.salesforce.com/consumer-goods/software-for-distributors/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_it2"},{"ID":3,"link":{"label":"Apparel, Footwear, and Accessories","url":"https://www.salesforce.com/consumer-goods/apparel-footwear-accessories-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_14cz"},{"ID":4,"link":{"label":"Beauty","url":"https://www.salesforce.com/consumer-goods/beauty-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_mwu"},{"ID":5,"link":{"label":"Consumer Goods Cloud","url":"https://www.salesforce.com/consumer-goods/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_cr2"},{"ID":6,"link":{"label":"Consumer Goods Cloud pricing","url":"https://www.salesforce.com/consumer-goods/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_d05"}]},"bladeId":"1731439402435_gyh","buttonlink":{"label":"Consumer Goods","url":"https://www.salesforce.com/consumer-goods/","ariaLabel":"Consumer Goods"}},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-education.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore education solutions","url":"https://www.salesforce.com/education/"},"headlineText":"Education","headlineDescription":"Deliver connected education journeys for life on the #1 AI CRM.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-education.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_h6g","listItems":[{"ID":0,"link":{"label":"Recruitment & Admissions","url":"https://www.salesforce.com/education/recruitment-admissions-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_dwb"},{"ID":1,"link":{"label":"Student Success","url":"https://www.salesforce.com/education/student-success-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_r3p"},{"ID":2,"link":{"label":"Advancement & Alumni Relations","url":"https://www.salesforce.com/education/advancement-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_uov"},{"ID":3,"link":{"label":"Communications, Marketing, and Engagement","url":"https://www.salesforce.com/education/marketing-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_6aq"},{"ID":4,"link":{"label":"Lifelong Learning","url":"https://www.salesforce.com/education/lifelong-learning-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_ii8"},{"ID":5,"link":{"label":"K-12","url":"https://www.salesforce.com/education/k-12-software/.","target":"_self","ariaLabel":""},"bladeId":"1731439402435_vby"},{"ID":6,"link":{"label":"Education Cloud","url":"https://www.salesforce.com/education/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1226"},{"ID":7,"link":{"label":"Education Cloud Pricing","url":"https://www.salesforce.com/education/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_xak"}]},"bladeId":"1731439402435_735","buttonlink":{"label":"Education","url":"https://www.salesforce.com/education/","ariaLabel":"Education"}},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-energy.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/energy-utilities/","label":"Explore energy & utilities solutions"},"headlineDescription":"Lead the energy transition.","headlineText":"Energy & Utilities","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-energy.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_dzt","listItems":[{"ID":0,"link":{"label":"Power & Utilities","url":"https://www.salesforce.com/energy-utilities/power-utilities-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_po4"},{"ID":1,"link":{"label":"Oil & Gas","url":"https://www.salesforce.com/energy-utilities/oil-gas-industry-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_b6c"},{"ID":2,"link":{"label":"Energy & Utilities Cloud","url":"https://www.salesforce.com/energy-utilities/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_mh7"},{"ID":3,"link":{"label":"Energy & Utilities Cloud Product Pricing","url":"https://www.salesforce.com/energy-utilities/cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_6ry"}]},"bladeId":"1731439402435_1cys","buttonlink":{"label":"Energy & Utilities","url":"https://www.salesforce.com/energy-utilities/","ariaLabel":"Energy & Utilities"}},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-fin-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore financial services","url":"https://www.salesforce.com/financial-services/"},"headlineText":"Financial Services","headlineDescription":"Empower your customers’ financial success with trusted AI.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-fin-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1722","listItems":[{"ID":0,"link":{"label":"Scale Service ","url":"https://www.salesforce.com/financial-services/customer-service-in-financial-services/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_10mq"},{"ID":1,"link":{"label":"Streamline Onboarding","url":"https://www.salesforce.com/financial-services/digital-client-onboarding/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_tjt"},{"ID":2,"link":{"label":"Personalize Engagement","url":"https://www.salesforce.com/financial-services/personalization/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1e8c"},{"ID":3,"link":{"label":"Financial Services Cloud","url":"https://www.salesforce.com/financial-services/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_uqx"},{"ID":4,"link":{"label":"Financial Services Pricing","url":"https://www.salesforce.com/financial-services/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1beh"}]},"bladeId":"1731439402435_188u","buttonlink":{"label":"Financial Services","url":"https://www.salesforce.com/financial-services/","ariaLabel":"Financial Services"}},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-healthcare.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore health and life sciences solutions","url":"https://www.salesforce.com/healthcare-life-sciences/"},"headlineText":"Healthcare & Life Sciences","headlineDescription":"Grow healthy relationships on the #1 AI CRM.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-healthcare.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_ynu","listItems":[{"ID":0,"link":{"label":"Provider","url":"https://www.salesforce.com/healthcare-life-sciences/healthcare-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_pfg"},{"ID":1,"link":{"label":"Payer","url":"https://www.salesforce.com/healthcare-life-sciences/payer-administration-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_sse"},{"ID":2,"link":{"label":"Public Sector Health","url":"https://www.salesforce.com/healthcare-life-sciences/public-health-solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_126s"},{"ID":3,"link":{"label":"Pharma","url":"https://www.salesforce.com/healthcare-life-sciences/pharma-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_14e7"},{"ID":4,"link":{"label":"MedTech","url":"https://www.salesforce.com/healthcare-life-sciences/medtech-automation-solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_pjn"},{"ID":5,"link":{"label":"Health Cloud","url":"https://www.salesforce.com/healthcare-life-sciences/health-cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1bud"},{"ID":6,"link":{"label":"Life Sciences Cloud","url":"https://www.salesforce.com/healthcare-life-sciences/life-sciences-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5er"},{"ID":7,"link":{"label":"Pricing","url":"https://www.salesforce.com/healthcare-life-sciences/health-cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_6zk"}]},"bladeId":"1731439402435_189p","buttonlink":{"label":"Healthcare & Life Sciences","url":"https://www.salesforce.com/healthcare-life-sciences/","ariaLabel":"Healthcare & Life Sciences"}},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-manufacturing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore manufacturing solutions","url":"https://www.salesforce.com/manufacturing/"},"headlineText":"Manufacturing","headlineDescription":"Connect the value chain.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-manufacturing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_l6n","listItems":[{"ID":0,"link":{"label":"Modernize Commercial Operations","url":"https://www.salesforce.com/manufacturing/operations-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1p5"},{"ID":1,"link":{"label":"Transform the Service Experience","url":"https://www.salesforce.com/manufacturing/customer-service-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1del"},{"ID":2,"link":{"label":"Simplify Partner Engagement","url":"https://www.salesforce.com/manufacturing/partner-channel-engagement-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_mq4"},{"ID":3,"link":{"label":"Manufacturing Cloud","url":"https://www.salesforce.com/manufacturing/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1dgj"},{"ID":4,"link":{"label":"Manufacturing Cloud Pricing","url":"https://www.salesforce.com/manufacturing/cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_u9l"}]},"bladeId":"1731439402436_151j","buttonlink":{"label":"Manufacturing","url":"https://www.salesforce.com/manufacturing/","ariaLabel":"Manufacturing"}},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-media.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore media solutions","url":"https://www.salesforce.com/media/"},"headlineText":"Media","headlineDescription":"Cultivate loyal audiences faster.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-media.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_6ye","listItems":[{"ID":0,"link":{"label":"Accelerate Advertising Sales","url":"https://www.salesforce.com/media/advertising-sales-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_7zj"},{"ID":1,"link":{"label":"Automate Media and Entertainment Processes","url":"https://www.salesforce.com/media/workflow-automation-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_gb"},{"ID":2,"link":{"label":"Grow Subscriber Relationships","url":"https://www.salesforce.com/media/subscription-lifecycle-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_pil"},{"ID":3,"link":{"label":"Maximize Audience Engagement","url":"https://www.salesforce.com/media/fan-audience-engagement-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_10lx"},{"ID":4,"link":{"label":"Streamline Production and Operations","url":"https://www.salesforce.com/media/automated-production-broadcast-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_rce"},{"ID":5,"link":{"label":"Media Cloud","url":"https://www.salesforce.com/media/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_11ed"},{"ID":6,"link":{"label":"Media Cloud Pricing","url":"https://www.salesforce.com/media/cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1bea"}]},"bladeId":"1731439402436_236","buttonlink":{"label":"Media","url":"https://www.salesforce.com/media/","ariaLabel":"Media"}},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-nonprofit.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore nonprofit solutions","url":"https://www.salesforce.com/nonprofit/"},"headlineText":"Nonprofit","headlineDescription":"Build relationships that drive change.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-nonprofit.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_9x8","listItems":[{"ID":0,"link":{"label":"Fundraising","url":"https://www.salesforce.com/nonprofit/fundraising-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ey1"},{"ID":1,"link":{"label":"Marketing and Engagement","url":"https://www.salesforce.com/nonprofit/marketing-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_msz"},{"ID":2,"link":{"label":"Program and Outcome Management","url":"https://www.salesforce.com/nonprofit/program-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_z05"},{"ID":3,"link":{"label":"IT Operations for Nonprofit","url":"https://www.salesforce.com/nonprofit/data-management-systems/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_gky"},{"ID":4,"link":{"label":"Grantmaking","url":"https://www.salesforce.com/nonprofit/grantmaking-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_o88"},{"ID":5,"link":{"label":"Nonprofit Cloud","url":"https://www.salesforce.com/nonprofit/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_sd4"},{"ID":6,"link":{"label":"Nonprofit Cloud Pricing","url":"https://www.salesforce.com/nonprofit/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_syv"}]},"bladeId":"1731439402436_ct5","buttonlink":{"label":"Nonprofit","url":"https://www.salesforce.com/nonprofit/","ariaLabel":"Nonprofit"}},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-pro-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":[],"hero":{"cta":{"target":"_self","label":"Explore professional services solutions ","url":"https://www.salesforce.com/professional-services/"},"headlineText":"Professional Services","headlineDescription":"Increase client trust.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-pro-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_3v8","listItems":[{"ID":0,"link":{"label":"Accounting, Tax, & Audit","url":"https://www.salesforce.com/professional-services/accounting-crm/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ykl"},{"ID":1,"link":{"label":"Consulting","url":"https://www.salesforce.com/professional-services/consulting-crm/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_lx4"},{"ID":2,"link":{"label":"Staffing & Recruiting","url":"https://www.salesforce.com/professional-services/recruiting-crm/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402436_old"}]},"bladeId":"1731439402436_9go","buttonlink":{"label":"Professional Services","url":"https://www.salesforce.com/professional-services/","ariaLabel":""}},{"ID":12,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-public-sector.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore public sector","url":"https://www.salesforce.com/government/"},"headlineText":"Public Sector","headlineDescription":"Modernize government service.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-public-sector.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_bea","listItems":[{"ID":0,"link":{"label":"Federal Civilian","url":"https://www.salesforce.com/government/federal-it-modernization/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ed5"},{"ID":1,"link":{"label":"State & Local","url":"https://www.salesforce.com/government/state-local-government-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_fnk"},{"ID":2,"link":{"label":"Defense & Intelligence","url":"https://www.salesforce.com/government/defense-it-technology-solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_sx6"},{"ID":3,"link":{"label":"Government Cloud","url":"https://www.salesforce.com/government/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_eid"},{"ID":4,"link":{"label":"Public Sector Apps","url":"https://www.salesforce.com/government/solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_sek"},{"ID":5,"link":{"label":"Pricing","url":"https://www.salesforce.com/government/pricing-routing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_8ub"}]},"bladeId":"1731439402436_phi","buttonlink":{"label":"Public Sector","url":"https://www.salesforce.com/government/","ariaLabel":"Public Sector"}},{"ID":13,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-retail.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore retail solutions","url":"https://www.salesforce.com/retail/"},"headlineText":"Retail","headlineDescription":"Smarter retail starts with Salesforce.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-retail.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_75q","listItems":[{"ID":0,"link":{"label":"Fashion","url":"https://www.salesforce.com/retail/fashion-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_536"},{"ID":1,"link":{"label":"Restaurants","url":"https://www.salesforce.com/retail/restaurant-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_dsg"},{"ID":2,"link":{"label":"Grocery, Drug, and Convenience Stores","url":"https://www.salesforce.com/retail/grocery-convenience-store-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1cnb"},{"ID":3,"link":{"label":"Mass Merchants and Department Stores","url":"https://www.salesforce.com/retail/department-store-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_zqo"},{"ID":4,"link":{"label":"Retail Cloud POS","url":"https://www.salesforce.com/retail/cloud-pos/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_hmk"}]},"bladeId":"1731439402436_dy8","buttonlink":{"label":"Retail","url":"https://www.salesforce.com/retail/","ariaLabel":"Retail"}},{"ID":14,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-tech.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/high-tech/","label":"Explore technology solutions"},"headlineText":"Technology","headlineDescription":"Drive cost-efficient growth with intelligent automated processes.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-tech.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_jda","listItems":[{"ID":0,"link":{"label":"Unlock Partner Growth","url":"https://www.salesforce.com/high-tech/prm-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_dp3"},{"ID":1,"link":{"label":"Drive Recruiting Revenue","url":"https://www.salesforce.com/high-tech/revenue-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_nb6"}]},"bladeId":"1731439402436_1dem","buttonlink":{"label":"Technology","url":"https://www.salesforce.com/high-tech/","ariaLabel":"Technology"}},{"ID":15,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-travel.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"bladeId":"1731439402436_16nc","buttonlink":{"label":"Travel, Transportation & Hospitality","url":"https://www.salesforce.com/travel-hospitality-transportation/","ariaLabel":""},"panelLinkedList":{"hero":{"cta":{"target":"_self","label":"Explore travel, transportation, and hospitality solutions","url":"https://www.salesforce.com/travel-hospitality-transportation/"},"headlineText":"Travel, Transportation & Hospitality","headlineDescription":"Deliver connected experiences.\n\n ","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-travel.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_x30","listItems":[{"ID":0,"link":{"label":"Travel","url":"https://www.salesforce.com/travel-hospitality-transportation/travel/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5gk"},{"ID":1,"link":{"label":"Transportation & Logistics","url":"https://www.salesforce.com/travel-hospitality-transportation/transportation/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_18j3"},{"ID":2,"link":{"label":"Hospitality","url":"https://www.salesforce.com/travel-hospitality-transportation/hospitality/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_d04"}]}},{"ID":0,"link":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/industries/","ariaLabel":"See all industries"},"bladeId":"1731439402436_wx"}]},{"ID":2,"title":"Customers","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/customer-stories/"},"title":"Explore success stories.","body":"See how our customers transform their businesses with CRM + AI + Data + Trust.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-default-top-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-default-top-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-default-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-default-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-mobile.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-mobile.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979472_11kp","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-customer-stories-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-customer-stories-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/customer-stories/"},"headlineText":"Customer Stories","headlineDescription":"Explore success stories from customers of all sizes, in every industry.\n"},"bladeId":"1731439402436_fo","listItems":[{"ID":0,"link":{"label":"Customer Highlights from Earnings","url":"https://www.salesforce.com/customer-stories/quarterly-earnings/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_zh3"},{"ID":1,"link":{"label":"Tableau Stories","url":"https://www.tableau.com/solutions/customers","target":"_self","ariaLabel":""},"bladeId":"1731439402436_150h"},{"ID":2,"link":{"label":"MuleSoft Stories","url":"https://www.mulesoft.com/case-studies","target":"_self","ariaLabel":""},"bladeId":"1731439402436_356"},{"ID":3,"link":{"label":"Slack Stories","url":"https://slack.com/customer-stories","target":"_self","ariaLabel":""},"bladeId":"1731439402436_csn"},{"ID":4,"link":{"label":"Heroku Stories","url":"https://www.heroku.com/customers","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ac3"},{"ID":5,"link":{"label":"Customer Reference Program","url":"https://www.salesforce.com/customer-stories/customer-reference-program/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ucl"}]},"bladeId":"1731439402436_1236","buttonlink":{"label":"Customer Stories","url":"https://www.salesforce.com/customer-stories/","ariaLabel":""}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/nav-customers-salesforce-bottom-desktop.webp?w=840","alt":null,"title":"2024/02/nav-customers-salesforce-bottom-desktop.webp","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/salesforce-on-salesforce-stories/"},"headlineDescription":"Explore success stories of how Salesforce uses our own technology to run every part of our business.","headlineText":"Salesforce on Salesforce Stories"},"bladeId":"1731439402436_ylg"},"bladeId":"1731439402436_qkc","buttonlink":{"label":"Salesforce on Salesforce Stories","url":"https://www.salesforce.com/salesforce-on-salesforce-stories/","ariaLabel":""}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-trailblazer-stories-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-trailblazer-stories-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/trailblazer-stories/","label":"See all stories"},"headlineText":"Trailblazer Stories","headlineDescription":"Meet the innovators driving business impact and building successful careers with Salesforce."},"bladeId":"1731439402436_182q","listItems":[{"ID":0,"link":{"label":"Trailblazer Series","url":"https://www.salesforce.com/plus/series/trailblazer","target":"_self","ariaLabel":""},"bladeId":"1731439402436_k5w"},{"ID":1,"link":{"label":"Trailblazer 360 Blog","url":"https://www.salesforce.com/blog/category/trailblazer/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_2gg"},{"ID":2,"link":{"label":"Be a Trailblazer","url":"https://www.salesforce.com/company/be-a-trailblazer/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_zry"}]},"bladeId":"1731439402436_11gb","buttonlink":{"label":"Trailblazer Stories","url":"https://www.salesforce.com/trailblazer-stories/","ariaLabel":""}}]},{"ID":3,"title":"Learning","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Join for free","url":"https://trailblazer.me/"},"body":"Unlock free hands-on learning, our global community, original series, and support.","title":"Become a Trailblazer.","bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-resources-mobile.png?w=840","alt":null,"title":"2022/06/nav-resources-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-trailhead.png?w=86","alt":"","title":"2022/06/nav-trailhead.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"bladeId":"1731438979479_c7h","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore Trailhead","url":"https://trailhead.salesforce.com/"},"headlineText":"Learning on Trailhead","headlineDescription":"Skill up for the future from anywhere with Trailhead, our free, online learning platform."},"bladeId":"1731439402436_f5e","listItems":[{"ID":0,"description":"Explore guided learning paths to quickly learn in-demand skills.","link":{"label":"Trails","url":"https://trailhead.salesforce.com/trails/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_3j2"},{"ID":1,"description":"Accelerate learning with access to Salesforce experts.","link":{"label":"Expert-led Learning","url":"https://trailheadacademy.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_9p1"},{"ID":2,"description":"Earn resume-worthy Salesforce credentials. ","link":{"label":"Salesforce Certification","url":"https://trailhead.salesforce.com/credentials/administratoroverview","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5xn"},{"ID":3,"description":"Find your career in the Salesforce ecosystem. ","link":{"label":"Career Paths","url":"https://trailhead.salesforce.com/career-path/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_je6"}]},"bladeId":"1731439402436_g9c","buttonlink":{"label":"Learning on Trailhead","url":"https://trailhead.salesforce.com/","ariaLabel":"Learning on Trailhead"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all events","url":"https://www.salesforce.com/events/"},"headlineText":"Events","headlineDescription":"Join us for live and on-demand local, global, and digital events."},"bladeId":"1731439402436_l1b","listItems":[{"ID":0,"link":{"label":"Dreamforce 2024","url":"https://www.salesforce.com/dreamforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_15kp"},{"ID":1,"link":{"label":"Connections","url":"https://www.salesforce.com/connections/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402436_3kc"},{"ID":2,"link":{"label":"Salesforce+","url":"https://www.salesforce.com/plus","target":"_self","ariaLabel":""},"bladeId":"1731439402436_d92"},{"ID":3,"link":{"label":"Webinars","url":"https://www.salesforce.com/events/webinars/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5v9"},{"ID":4,"link":{"label":"Community Events","url":"https://trailhead.salesforce.com/community/conferences","target":"_self","ariaLabel":""},"bladeId":"1731439402436_cbf"},{"ID":5,"link":{"label":"Developer Events","url":"https://developer.salesforce.com/events","target":"_self","ariaLabel":""},"bladeId":"1731439402436_jq6"},{"ID":6,"link":{"label":"Customer Success Events","url":"https://cs.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_2vp"},{"ID":7,"link":{"label":"Local User Groups","url":"https://trailblazercommunitygroups.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_i19"}]},"bladeId":"1731439402436_nt8","buttonlink":{"label":"Events","url":"https://www.salesforce.com/events/","ariaLabel":"Events"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore all blogs","url":"https://www.salesforce.com/blog-hub/"},"headlineText":"Blogs","headlineDescription":"Discover tips and insights from experts to supercharge your digital journey."},"bladeId":"1731439402436_15u1","listItems":[{"ID":0,"link":{"label":"The 360 Blog","url":"https://www.salesforce.com/blog/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_14vg"},{"ID":1,"link":{"label":"Careers Blog","url":"https://careers.salesforce.com/en/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1ahn"},{"ID":2,"link":{"label":"AI Research Blog","url":"https://blog.salesforceairesearch.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_kv2"},{"ID":3,"link":{"label":"Developer Blog","url":"https://developer.salesforce.com/blogs","target":"_self","ariaLabel":""},"bladeId":"1731439402436_cs7"},{"ID":4,"link":{"label":"Admin Blog","url":"https://admin.salesforce.com/blog","target":"_self","ariaLabel":""},"bladeId":"1731439402436_19mf"},{"ID":5,"link":{"label":"Architect Blog","url":"https://medium.com/salesforce-architects","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1co4"},{"ID":6,"link":{"label":"Engineering Blog","url":"https://engineering.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_vig"},{"ID":7,"link":{"label":"Design Blog","url":"https://www.salesforce.com/blog/category/design/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1a5b"},{"ID":8,"link":{"label":"Slack Blog","url":"https://slack.com/blog","target":"_self","ariaLabel":""},"bladeId":"1731439402436_esp"},{"ID":9,"link":{"label":"Tableau Blog","url":"https://www.tableau.com/blog","target":"_self","ariaLabel":""},"bladeId":"1731439402436_d6a"},{"ID":10,"link":{"label":"MuleSoft Blog","url":"https://blogs.mulesoft.com/bloghome/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_x4a"},{"ID":11,"link":{"label":"Heroku Blog","url":"https://blog.heroku.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ucw"}]},"bladeId":"1731439402436_dry","buttonlink":{"label":"Blogs","url":"https://www.salesforce.com/blog-hub/","ariaLabel":"Blogs"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/resources/topics/","label":"Explore all topics"},"headlineText":"By Topic","headlineDescription":"Find products and resources to help you become a customer company."},"bladeId":"1731439402436_xhl","listItems":[{"ID":0,"link":{"label":"Customer Relationships","url":"https://www.salesforce.com/resources/customer-relationships/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_e8s"},{"ID":1,"link":{"label":"Data","url":"https://www.salesforce.com/resources/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_pdb"},{"ID":2,"link":{"label":"AI","url":"https://www.salesforce.com/resources/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_icx"},{"ID":3,"link":{"label":"Digital Transformation","url":"https://www.salesforce.com/resources/digital-transformation/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1aq4"},{"ID":4,"link":{"label":"Automation","url":"https://www.salesforce.com/resources/automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_15is"},{"ID":5,"link":{"label":"Future of Work","url":"https://www.salesforce.com/resources/future-of-work/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_80z"},{"ID":6,"link":{"label":"Business as a Platform for Change","url":"https://www.salesforce.com/resources/platform-for-change/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_qsu"},{"ID":7,"link":{"label":"Sustainability","url":"https://www.salesforce.com/resources/sustainability/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_s8w"},{"ID":8,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ylj"}]},"bladeId":"1731439402436_w3e","buttonlink":{"label":"By Topic","url":"https://www.salesforce.com/resources/topics/","ariaLabel":"By Topic"}},{"ID":4,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore by role","url":"https://www.salesforce.com/resources/roles/"},"headlineText":"By Role","headlineDescription":"Explore relevant resources for you, your team, and your organization."},"bladeId":"1731439402437_17jv","listItems":[{"ID":0,"link":{"label":"Sales","url":"https://www.salesforce.com/blog/sales","target":"_self","ariaLabel":""},"bladeId":"1731439402437_4ry"},{"ID":1,"link":{"label":"Service","url":"https://www.salesforce.com/resources/service/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_ycq"},{"ID":2,"link":{"label":"Marketing","url":"https://www.salesforce.com/resources/marketing/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_133x"},{"ID":3,"link":{"label":"Commerce","url":"https://www.salesforce.com/resources/commerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_2t2"},{"ID":4,"link":{"label":"IT & App Dev","url":"https://www.salesforce.com/resources/app-development/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_lf6"},{"ID":5,"link":{"label":"Small Business","url":"https://www.salesforce.com/resources/small-business/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_y6l"},{"ID":6,"link":{"label":"Architects","url":"https://architect.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14sh"},{"ID":7,"link":{"label":"Designers","url":"https://www.salesforce.com/design/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_i8v"},{"ID":8,"link":{"label":"Developers","url":"https://developer.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_134d"},{"ID":9,"link":{"label":"Admins","url":"https://admin.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14w4"},{"ID":10,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_aml"}]},"bladeId":"1731439402436_zoh","buttonlink":{"label":"By Role","url":"https://www.salesforce.com/resources/roles/","ariaLabel":"By Role"}},{"ID":5,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore all industries","url":"https://www.salesforce.com/resources/industries/"},"headlineText":"By Industry","headlineDescription":"Discover research, insights, and solutions tailored to your company and industry."},"bladeId":"1731439402437_iyq","listItems":[{"ID":0,"link":{"label":"Automotive","url":"https://www.salesforce.com/resources/automotive/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_kc5"},{"ID":1,"link":{"label":"Communications","url":"https://www.salesforce.com/resources/communications/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_143j"},{"ID":2,"link":{"label":"Consumer Goods","url":"https://www.salesforce.com/resources/consumer-goods/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_r8g"},{"ID":3,"link":{"label":"Energy & Utilities","url":"https://www.salesforce.com/resources/energy-utilities/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_e89"},{"ID":4,"link":{"label":"Engineering, Construction & Real Estate","url":"https://www.salesforce.com/resources/engineering-construction-real-estate/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_5oj"},{"ID":5,"link":{"label":"Financial Services","url":"https://www.salesforce.com/resources/financial-services/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14im"},{"ID":6,"link":{"label":"Government","url":"https://www.salesforce.com/resources/government/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14s1"},{"ID":7,"link":{"label":"Healthcare & Life Sciences","url":"https://www.salesforce.com/resources/healthcare-life-sciences/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_x5"},{"ID":8,"link":{"label":"Manufacturing","url":"https://www.salesforce.com/resources/manufacturing/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_5m2"},{"ID":9,"link":{"label":"Media","url":"https://www.salesforce.com/resources/media/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_669"},{"ID":10,"link":{"label":"Professional Services","url":"https://www.salesforce.com/resources/professional-services/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_t38"},{"ID":11,"link":{"label":"Retail","url":"https://www.salesforce.com/resources/retail/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1aqh"},{"ID":12,"link":{"label":"Travel, Transportation & Hospitality","url":"https://www.salesforce.com/resources/transportation-hospitality/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_18q0"},{"ID":13,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1bdr"}]},"bladeId":"1731439402437_tnk","buttonlink":{"label":"By Industry","url":"https://www.salesforce.com/resources/industries/","ariaLabel":"By Industry"}},{"ID":6,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore by content type","url":"https://www.salesforce.com/resources/content-type/"},"headlineText":"By Content Type","headlineDescription":"Engage with endless, expert resources – in whatever format you prefer."},"bladeId":"1731439402437_1cbt","listItems":[{"ID":0,"link":{"label":"Articles","url":"https://www.salesforce.com/resources/articles/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_19n7"},{"ID":1,"link":{"label":"Guides","url":"https://www.salesforce.com/resources/guides/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_lp5"},{"ID":2,"link":{"label":"Podcasts","url":"https://www.salesforce.com/resources/podcasts/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_12d6"},{"ID":3,"link":{"label":"Research & Reports","url":"https://www.salesforce.com/resources/research-reports/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_5s9"},{"ID":4,"link":{"label":"Videos","url":"https://www.salesforce.com/resources/videos/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_18mq"},{"ID":5,"link":{"label":"Webinars","url":"https://www.salesforce.com/resources/webinars/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_3ms"},{"ID":6,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1aop"}]},"bladeId":"1731439402437_xpk","buttonlink":{"label":"By Content Type","url":"https://www.salesforce.com/resources/content-type/","ariaLabel":"By Content Type"}}]},{"ID":4,"title":"Support","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_blank","label":"Visit the Help Center","url":"https://help.salesforce.com/s/"},"body":"Find critical answers for all things Salesforce – search resources, browse documentation, log cases, and more. ","title":"Questions? We can help.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-support-mobile.png?w=840","alt":null,"title":"2022/06/nav-support-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979482_12po","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Visit the Help Center","url":"https://help.salesforce.com/s/"},"headlineText":"Help & Documentation","headlineDescription":"Need help? Log cases, find documentation, and more – all the support you need, wherever you need it."},"bladeId":"1731439402437_xzc","listItems":[{"ID":0,"link":{"label":"Known Issues","url":"https://issues.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_tzh"},{"ID":1,"link":{"label":"Developer Documentation","url":"https://developer.salesforce.com/docs","target":"_self","ariaLabel":""},"bladeId":"1731439402437_11r5"}]},"bladeId":"1731439402437_cpd","buttonlink":{"label":"Help & Documentation","url":"https://help.salesforce.com/s/","ariaLabel":"Help & Documentation"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/communities/","label":"Explore communities"},"headlineDescription":"Meet people, learn skills, find apps and experts, and share feedback by joining Salesforce communities.","headlineText":"Communities"},"bladeId":"1731439402437_cta","listItems":[{"ID":0,"description":"Connect with peers to learn skills and grow.","link":{"label":"Trailblazer Community","url":"https://trailhead.salesforce.com/trailblazer-community/feed","target":"_self","ariaLabel":""},"bladeId":"1731439402437_18at"},{"ID":1,"description":"Collaborate, learn, and manage your partner business.","link":{"label":"Partner Community","url":"https://partners.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_17ce"},{"ID":2,"description":"Help us build the Salesforce roadmap by sharing your feedback.","link":{"label":"IdeaExchange","url":"https://ideas.salesforce.com/s/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_a2m"}]},"bladeId":"1731439402437_oke","buttonlink":{"label":"Communities","url":"https://www.salesforce.com/communities/","ariaLabel":"Communities"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/services/overview/","label":"See all services"},"headlineText":"Services & Plans","headlineDescription":"Reach your goals with our customer success experts."},"bladeId":"1731439402437_8lr","listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/services/success-plans/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_isf"},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/services/professional-services/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_kgj"}]},"bladeId":"1731439402437_j8p","buttonlink":{"label":"Services & Plans","url":"https://www.salesforce.com/services/overview/","ariaLabel":"Services & Plans"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/your-account/","label":"Explore Your Account features"},"headlineText":"Your Account","headlineDescription":"Discover new products and add-ons, manage your subscriptions, and access invoices and payments."},"bladeId":"1731439402437_13ka"},"bladeId":"1731439402437_utt","buttonlink":{"label":"Your Account","url":"https://www.salesforce.com/your-account/","ariaLabel":"Your Account"}}]},{"ID":5,"title":"Company","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Learn about us ","url":"https://www.salesforce.com/company/our-story/"},"body":"We believe in building relationships – not just between companies and customers, but among our global communities.","title":"Hear our story.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":680},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-company-mobile.png?w=840","alt":null,"title":"2022/06/nav-company-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979485_uyn","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See our story","url":"https://www.salesforce.com/company/our-story/"},"headlineText":"About Salesforce","headlineDescription":"Learn about our history, products, and values."},"bladeId":"1731439402437_g25","listItems":[{"ID":0,"link":{"label":"What Is Salesforce?","url":"https://www.salesforce.com/products/what-is-salesforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_15a"},{"ID":1,"link":{"label":"Leadership","url":"https://www.salesforce.com/company/leadership/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_pfq"},{"ID":2,"link":{"label":"Global Offices","url":"https://www.salesforce.com/company/locations/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_qw0"},{"ID":3,"link":{"label":"Salesforce Swag Store","url":"https://www.salesforcestore.com/","target":"_blank","ariaLabel":""},"bladeId":"1731439402437_1549"},{"ID":4,"link":{"label":"Salesforce Ventures","url":"https://salesforceventures.com/","target":"_blank","ariaLabel":""},"bladeId":"1731439402437_ctj"},{"ID":5,"link":{"label":"Investor Relations","url":"https://investor.salesforce.com/overview/default.aspx","target":"_self","ariaLabel":""},"bladeId":"1731439402437_mq2"}]},"bladeId":"1731439402437_xw6","buttonlink":{"label":"About Salesforce","url":"https://www.salesforce.com/company/our-story/","ariaLabel":"About Salesforce"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See what drives us","url":"https://www.salesforce.com/company/our-values/"},"headlineText":"Our Values","headlineDescription":"We are guided by our values and strive to do well in business while doing good in our communities."},"bladeId":"1731439402437_jnh","listItems":[{"ID":0,"link":{"label":"Trust","url":"https://trust.salesforce.com/","target":"_blank","ariaLabel":""},"bladeId":"1731439402437_cfn"},{"ID":1,"link":{"label":"Customer success","url":"https://www.salesforce.com/customer-stories/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_sk9"},{"ID":2,"link":{"label":"Innovation","url":"https://www.salesforce.com/products/innovation/winter-25-release/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_qr1"},{"ID":3,"link":{"label":"Equality","url":"https://www.salesforce.com/company/equality/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_sot"},{"ID":4,"link":{"label":"Sustainability","url":"https://www.salesforce.com/company/sustainability/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_yx9"}]},"bladeId":"1731439402437_7ch","buttonlink":{"label":"Our Values","url":"https://www.salesforce.com/company/our-values/","ariaLabel":"Our Values"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/company/esg-and-impact/","label":"Learn about our ESG & Impact initiatives"},"headlineText":"Our Impact","headlineDescription":"Business is the greatest platform for change. We use the full power of Salesforce to make the world a better place for all of our stakeholders."},"bladeId":"1731439402437_4k0","listItems":[{"ID":0,"link":{"label":"Equality","url":"https://www.salesforce.com/company/equality/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_4u2"},{"ID":1,"link":{"label":"Accessibility","url":"https://www.salesforce.com/company/accessibility/tech-workplace/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_19yt"},{"ID":2,"link":{"label":"Sustainability","url":"https://www.salesforce.com/company/sustainability/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402437_gcq"},{"ID":3,"link":{"label":"Philanthropy","url":"https://www.salesforce.com/company/philanthropy/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402437_15b"},{"ID":4,"link":{"label":"Ethical and Humane Use","url":"https://www.salesforce.com/company/intentional-innovation/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_d03"},{"ID":5,"link":{"label":"Public Policy","url":"https://www.salesforce.com/company/public-policy/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1888"}]},"bladeId":"1731439402437_16y3","buttonlink":{"label":"Our Impact","url":"https://www.salesforce.com/company/esg-and-impact/","ariaLabel":"Our Impact"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all careers","url":"https://careers.salesforce.com/en/"},"headlineText":"Careers","headlineDescription":"Start a new journey with us – a career here at Salesforce."},"bladeId":"1731439402437_6ng","listItems":[{"ID":0,"link":{"label":"University Recruiting ","url":"https://careers.salesforce.com/en/university/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1m"}]},"bladeId":"1731439402437_ggy","buttonlink":{"label":"Careers","url":"https://careers.salesforce.com/en/","ariaLabel":"Careers"}},{"ID":4,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/news/","label":"Visit the newsroom"},"headlineText":"Newsroom","headlineDescription":"Stay informed with the latest news and announcements, fresh off the press."},"bladeId":"1731439402437_qw4","listItems":[{"ID":0,"link":{"label":"Analyst Reports ","url":"https://www.salesforce.com/company/analyst-reports/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_qsz"},{"ID":1,"link":{"label":"Quarter in Review","url":"https://www.salesforce.com/news/press-releases/2024/12/03/salesforce-announces-third-quarter-fiscal-2025-results/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_dcj"}]},"bladeId":"1731439402437_doz","buttonlink":{"label":"News","url":"https://www.salesforce.com/news/","ariaLabel":"News"}},{"ID":5,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See legal","url":"https://www.salesforce.com/company/legal/"},"headlineDescription":"Find answers to your questions about Salesforce agreement terms, policies, intellectual property, corporate governance and compliance for customers, employees, partners and suppliers.","headlineText":"Legal"},"bladeId":"1731439402437_1cil","listItems":[{"ID":0,"link":{"label":"For Customers","url":"https://www.salesforce.com/company/legal/customer-agreements/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_ben"},{"ID":1,"link":{"label":"For Partners and Alliances","url":"https://www.salesforce.com/company/legal/partner-agreements/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_83k"},{"ID":2,"link":{"label":"For Suppliers","url":"https://www.salesforce.com/company/legal/supplier-agreements/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_np0"},{"ID":3,"link":{"label":"Terms of Service ","url":"https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_7gz"},{"ID":4,"link":{"label":"TMCU Guidelines","url":"https://www.salesforce.com/company/legal/tmcusageguidelines/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_119a"},{"ID":5,"link":{"label":"DMCA","url":"https://www.salesforce.com/company/legal/dmca/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1d62"},{"ID":6,"link":{"label":"Privacy Info","url":"https://www.salesforce.com/company/legal/privacy/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_12zu"},{"ID":7,"link":{"label":"Compliance","url":"https://www.salesforce.com/company/legal/compliance/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_f0y"},{"ID":8,"link":{"label":"Product Accessibility Status","url":"https://www.salesforce.com/company/legal/508_accessibility/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_z2j"},{"ID":9,"link":{"label":"Governance","url":"https://investor.salesforce.com/corporate-governance/default.aspx","target":"_self","ariaLabel":""},"bladeId":"1731439402437_zkw"}]},"bladeId":"1731439402437_1ebe","buttonlink":{"label":"Legal","url":"https://www.salesforce.com/company/legal/","ariaLabel":""}},{"ID":6,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See our brands","url":"https://www.salesforce.com/company/our-brands/"},"headlineDescription":"Explore the Salesforce brands delivering success now. ","headlineText":"More Salesforce Brands"},"bladeId":"1731439402437_ei1","listItems":[{"ID":0,"link":{"label":"Tableau","url":"https://www.tableau.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_16s8"},{"ID":1,"link":{"label":"Slack","url":"https://slack.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1d2h"},{"ID":2,"link":{"label":"MuleSoft","url":"https://www.mulesoft.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_mq5"},{"ID":3,"link":{"label":"Heroku","url":"https://www.heroku.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1661"},{"ID":4,"link":{"label":"Salesforce.org","url":"https://www.salesforce.org/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1e92"}]},"bladeId":"1731439402437_axi","buttonlink":{"label":"More Salesforce Brands","url":"https://www.salesforce.com/company/our-brands/","ariaLabel":"More Salesforce Brands"}}]},{"ID":6,"title":"Salesforce+","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Visit Salesforce+","url":"https://www.salesforce.com/plus"},"body":"Grow your career and company with the free streaming service for business.","title":"Explore Salesforce+.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-salesforce-plus-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-mobile.png?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979489_n4m","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-salesforce-plus-dreamforce-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-dreamforce-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/plus/events","label":"Learn about Salesforce events"},"headlineDescription":"Catch all the excitement and inspiration from our events like Dreamforce anytime, from anywhere.","headlineText":"Events"},"bladeId":"1731439402437_zfv"},"bladeId":"1731439402437_177t","buttonlink":{"label":"Events","url":"https://www.salesforce.com/plus/events","ariaLabel":"Events"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Start watching","url":"https://www.salesforce.com/plus"},"headlineDescription":"Watch entertaining business shows starring people in roles and industries just like yours.","headlineText":"Original Series"},"bladeId":"1731439402437_gpp"},"bladeId":"1731439402437_p46","buttonlink":{"label":"Original Series","url":"https://www.salesforce.com/plus","ariaLabel":"Original Series"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Go to my list","url":"https://www.salesforce.com/plus/mylist"},"headlineDescription":"Save inspiring content to watch later.","headlineText":"My List"},"bladeId":"1731439402437_pyz"},"bladeId":"1731439402437_15ln","buttonlink":{"label":"My List","url":"https://www.salesforce.com/plus/mylist","ariaLabel":"My List"}}]}],"utility-navigation-c360":{"labelBack":"Back","logoAlt":"Salesforce Home","labelMore":"More","search":{"label":"","url":"https://www.salesforce.com/search/","target":"_self","ariaLabel":"Search"},"bladeId":"1724186258992_1b0c","contact":{"title":"Contact Us","firstSubtitle":"By phone","bladeId":"1724186268249_fgl","links":[{"label":"Contact Us","url":"https://www.salesforce.com/company/contact-us/?d=cta-header-9"},{"label":"Contact Sales","url":"https://www.salesforce.com/company/contact-us/?d=cta-header-9","bladeId":"1724186278168_19x2"},{"label":"Contact Support","url":"https://help.salesforce.com/s/support","target":"_self","bladeId":"1724186278182_104r"},{"label":"Contact Trailhead","url":"https://trailhead.salesforce.com/help?support=home","target":"_self","bladeId":"1724186278191_b1d"}],"secondSubtitle":"Online","phones":[{"url":"tel:1-800-664-9073","label":"1-800-664-9073","target":"_self","ariaLabel":"","bladeId":"1724186276722_1bgu"}]},"login":{"labelLogin":"Login","labelMyAccounts":"My Account","authBackgroundImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2021/07/homepage-ad-management-fg.png?w=1024","alt":null,"title":"2021/07/homepage-ad-management-fg.png","sizes":"(max-width: 1024px) 100vw, 1024px","width":1024,"height":682},"bladeId":"1732185194227_TgzU","labelProducts":"Products","loginSalesforce":{"label":"Salesforce","url":"https://login.salesforce.com/","target":"_self","ariaLabel":""},"loginApps":[{"ID":0,"link":{"label":"Marketing Cloud","url":"https://mc.exacttarget.com/","target":"_self","ariaLabel":""},"bladeId":"1732185194227_ZRQ1"}],"labelTrailblazer":"Experiences","labelTbDescription":"Access Trailhead, your Trailblazer profile, community, learning, original series, events, support, and more.","trailblazer":{"label":"Trailblazer Account","ariaLabel":"","description":"","target":"_self"},"settings":{"label":"Settings","ariaLabel":"","target":"_self"},"logout":{"label":"Logout","ariaLabel":"","target":"_self"},"switchAccount":{"label":"Profile","ariaLabel":"","target":"_self"}},"ctamain":{"label":"Try for free","url":"https://www.salesforce.com/form/signup/freetrial-elf-v2/?d=70130000000EqoP","ariaLabel":"","target":"_blank","variant":"trial"},"searchComponent":{"globalSearchFind":"Can't find what you're looking for?","globalSearchTry":"Try global search","globalSearchUrl":"https://www.salesforce.com/search/","topResults":"Top results","viewAll":"View all","searchAriaLabel":"nav.utility.search.search_aria_label","searchClearAriaLabel":"Clear","quickLinksHeader":"Popular searches","searchPlaceholder":"Search","organizationId":"org62salesforce","accessToken":"xx24e65ef6-c6f0-4a55-b6b9-e7fd84967788","searchVariant":"search-icon-with-dropdown","searchWithQuickLinks":"TRUE","searchHub":"WWW-United States","searchSite":"www","quick_links":[{"ID":0,"label":"Einstein AI Security"},{"ID":1,"label":"Data Cloud"},{"ID":2,"label":"Pricing"}]}},"region-selector-c360":{"title":"Change Region ","bladeId":"1724186258959_18g6","regionItems":[{"title":"Americas","bladeId":"1724186282558_tc3","ID":0,"regionItems":[{"ID":0,"item":{"target":"_self","label":"América Latina (Español)","url":"https://www.salesforce.com/mx/","ariaLabel":""},"lang":"es"},{"ID":1,"item":{"target":"_self","label":"Brasil (Português)","url":"https://www.salesforce.com/br/"},"lang":"pt"},{"ID":2,"item":{"target":"_self","label":"Canada (English)","url":"https://www.salesforce.com/ca/"},"lang":"ca"},{"ID":3,"item":{"target":"_self","label":"Canada (Français)","url":"https://www.salesforce.com/fr-ca/"},"lang":"fr"},{"ID":4,"item":{"target":"_self","label":"United States (English)","url":"https://www.salesforce.com/?ir=1","ariaLabel":""},"lang":"en"}]},{"title":"Europe, Middle East, and Africa","bladeId":"1724186282569_3mb","ID":1,"regionItems":[{"ID":0,"item":{"target":"_self","label":"España (Español)","url":"https://www.salesforce.com/es/"},"lang":"es"},{"ID":1,"item":{"target":"_self","label":"Deutschland (Deutsch)","url":"https://www.salesforce.com/de/","ariaLabel":""},"lang":"de"},{"ID":2,"item":{"target":"_self","label":"France (Français)","url":"https://www.salesforce.com/fr/"},"lang":"fr"},{"ID":3,"item":{"target":"_self","label":"Italia (Italiano)","url":"https://www.salesforce.com/it/"},"lang":"it"},{"ID":4,"item":{"target":"_self","label":"Nederland (Nederlands)","url":"https://www.salesforce.com/nl/"},"lang":"nl"},{"ID":5,"item":{"target":"_self","label":"Sverige (Svenska)","url":"https://www.salesforce.com/se/"},"lang":"sv"},{"ID":6,"item":{"target":"_self","label":"United Kingdom (English)","url":"https://www.salesforce.com/uk/"},"lang":"en"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/eu/"},"lang":"en"}]},{"title":"Asia Pacific","bladeId":"1724186282578_1aab","ID":2,"regionItems":[{"ID":0,"item":{"target":"_self","label":"Australia & New Zealand (English)","url":"https://www.salesforce.com/au/","ariaLabel":""},"lang":"en"},{"ID":1,"item":{"target":"_self","label":"India (English)","url":"https://www.salesforce.com/in/"},"lang":"en"},{"ID":2,"item":{"target":"_self","label":"日本 (日本語)","url":"https://www.salesforce.com/jp/"},"lang":"ja"},{"ID":3,"item":{"target":"_self","label":"中国 (简体中文)","url":"https://www.salesforce.com/cn/"},"lang":"zh-Hant"},{"ID":4,"item":{"target":"_self","label":"台灣 (繁體中文)","url":"https://www.salesforce.com/tw/"},"lang":"zh-Hant"},{"ID":5,"item":{"target":"_self","label":"한국 (한국어)","url":"https://www.salesforce.com/kr/"},"lang":"ko"},{"ID":6,"item":{"target":"_self","label":"ประเทศไทย (ไทย)","url":"https://www.salesforce.com/th/"},"lang":"th"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/ap/"},"lang":"en"}]}]},"isPreview":false,"contextnav-c360":{"propertyTitle":{"target":"_self","label":"Data Cloud","url":"https://www.salesforce.com/data/"},"utilityNavigation":{"ctamain":{"cta":{"variant":"primary","label":"Talk to an expert","url":"https://www.salesforce.com/form/contact/contact-data-cloud/?d=pb","target":"_blank"}}},"bladeId":"1720091244_6bs","variation":"static","isLogoEnabled":false,"menuGroup":{"menuItems":[{"ID":1,"link":{"target":"_self","label":"Overview","url":"https://www.salesforce.com/data/"},"bladeId":"1720091244_5oa"},{"ID":2,"title":"How it works","bladeId":"1720091244_3ro","submenu":[{"ID":1,"eyebrowHeading":"Overview","bladeId":"1721694022250_q2o","menuItems":[{"ID":1,"description":"Unlock data from any source to power automation, personalization, and trusted AI.","link":{"label":"How Data Cloud Works","url":"https://www.salesforce.com/data/how-it-works/","target":"_self","ariaLabel":"How Data Cloud Works"},"bladeId":"1721694030614_m0"}],"hasSeparator":true},{"ID":2,"eyebrowHeading":"Capabilities","bladeId":"1721694105757_6tk","menuItems":[{"ID":1,"link":{"target":"_self","label":"Zero Copy Partner Network","url":"https://www.salesforce.com/data/zero-copy-partner-network/"},"bladeId":"1721694152300_5uu"}]}]},{"ID":3,"title":"Connect Your Data","bladeId":"1722623597528_noe","submenu":[{"ID":1,"bladeId":"1722627172030_10iw","menuItems":[{"ID":1,"description":"Simplify how you bring all your data together on Salesforce.","link":{"label":"How Connectivity Works","url":"https://www.salesforce.com/data/connectivity/","target":"_self","ariaLabel":""},"bladeId":"1722627187392_lc1"},{"ID":2,"description":"Explore Data Cloud's connector ecosystem.","link":{"label":"Connector Directory","url":"https://www.salesforce.com/data/connectivity/data-cloud-connectors/","target":"_self","ariaLabel":""},"bladeId":"1722627206839_10xd"}]}]},{"ID":4,"title":"Solutions","bladeId":"1720091244_67a","submenu":[{"ID":1,"eyebrowHeading":"By teams","bladeId":"1720091244_1hs","menuItems":[{"ID":1,"link":{"target":"_self","label":"Sales","url":"https://www.salesforce.com/data/solutions/sales-teams/"},"bladeId":"1720091244_2yw"},{"ID":2,"link":{"target":"_self","label":"Service","url":"https://www.salesforce.com/data/solutions/service-teams"},"bladeId":"1720091244_12n"},{"ID":3,"link":{"target":"_self","label":"Marketing","url":"https://www.salesforce.com/marketing/data/"},"bladeId":"1720091244_wd"},{"ID":4,"link":{"target":"_self","label":"Commerce","url":"https://www.salesforce.com/data/solutions/commerce-teams/"},"bladeId":"1720091244_wd"}]}]},{"ID":5,"link":{"label":"Use Cases","url":"https://www.salesforce.com/data/use-cases/","target":"_self"},"bladeId":"1724435881429_btp"},{"ID":6,"title":"Resources","bladeId":"1720091244_7ef","submenu":[{"ID":1,"bladeId":"1720091244_7en","menuItems":[{"ID":1,"link":{"target":"_self","label":"Resource Hub","url":"https://www.salesforce.com/data/resources/"},"bladeId":"1734726372517_7ri"},{"ID":2,"link":{"target":"_blank","label":"Developer Center","url":"https://developer.salesforce.com/developer-centers/data-cloud"},"bladeId":"1720091244_48s"}]}]}]}}}, blades: [{"id":"1712766758170_amo","name":"sf/marquee","attributes":{"blade_layout":"center","two_column_spacing":"standard","audience_segment":["customer","prospect"],"image_overflow":false,"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":false,"experiment_type":"content","headline":"What Is a Data Lake?<br>Key Concepts and Benefits","headline_size":"standard","description":"<p>According to Forbes, <a href=\"https://www.forbes.com/sites/rkulkarni/2019/02/07/big-data-goes-big/?sh=783a1e5b20d7\" target=\"_blank\"><ins>95% of businesses</ins></a> grapple with managing unstructured data, while Forrester reports <a href=\"https://www.forrester.com/blogs/hadoop-is-datas-darling-for-a-reason/\" target=\"_blank\"><ins>73% of enterprise data</ins></a> goes unused for analytics.<br><br>With 94% of leaders yearning for more value from their data, the urgency to harness the power of data lakes has never been more important, especially in the age of AI. This article will show you how.</p>\n","media":{"image":{"id":null,"alt":"","sourceSite":"4"}},"blade_background_type":{"kind":"custom_background","blade_custom_image_desktop":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?w=1024","alt":"","title":"2024/04/marquee-zerocopy-background_cd4e8c.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=300,94","width":300,"height":94},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=768,240","width":768,"height":240},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=1024,320","width":1024,"height":320},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=1536,480","width":1536,"height":480},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=2048,640","width":2048,"height":640}],"width":1024,"height":320},"blade_custom_image_mobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?w=731","alt":"","title":"2024/02/marquee-hero-mobile-background.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?resize=214,300","width":214,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?resize=731,1024","width":731,"height":1024}],"width":731,"height":1024}}},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","metadata":[{"tagName":"title","innerText":"What Is a Data Lake? Key Concepts and Benefits | Salesforce US"},{"tagName":"json_ld","innerText":""},{"tagName":"meta","attributes":[{"name":"property","value":"og:image:alt"},{"name":"content","value":[""]}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:locale"},{"name":"content","value":"en_US"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:type"},{"name":"content","value":"article"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:url"},{"name":"content","value":"https://www.salesforce.com/data/what-is-a-data-lake/"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:image"},{"name":"content","value":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/woman-in-window-on-laptop_4954d2.webp?w=889"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:description"},{"name":"content","value":["Realize the potential of your data with data lakes. Discover how they differ from data warehouses and lake houses, and get tactics to maximize your data lake ROI."]}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:title"},{"name":"content","value":["What Is A Data Lakehouse?"]}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:site_name"},{"name":"content","value":"Salesforce"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:site"},{"name":"content","value":"@salesforce"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:card"},{"name":"content","value":"summary_large_image"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:url"},{"name":"content","value":"https://www.salesforce.com/data/what-is-a-data-lake/"}]},{"tagName":"meta","attributes":[{"name":"name","value":"robots"},{"name":"content","value":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"}]},{"tagName":"meta","attributes":[{"name":"name","value":"description"},{"name":"content","value":["Realize the potential of your data with data lakes. Discover how they differ from data warehouses and lake houses, and get tactics to maximize your data lake ROI."]}]},{"tagName":"link","attributes":[{"name":"rel","value":"canonical"},{"name":"href","value":"https://www.salesforce.com/data/what-is-a-data-lake/"}]}],"tbidGreeting":{"isEnabled":true,"thEndpoint":"https://mobile.api.trailhead.com/graphql","localization":{"localizedGreeting":"Hello, {firstname}!","localizedWordForBadges":"Badges","localizedWordForPoints":"Points"}},"pageAttrs":{"livechat":{"enabled":true},"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717516714022_23j","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"What is a data lake?","headline_size":"large","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1712766853690_be2","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline_size":"h2","description":"<p>A data lake is a central repository of large volumes of data that’s stored in its original form. Most of that data is raw and unprocessed. Examples include:</p>\n<ul>\n<li>Social media posts and reactions</li>\n<li>Images</li>\n<li>Sensor data</li>\n<li>Log files</li>\n<li>Financial data</li>\n<li>Physician’s notes</li>\n<li>IoT data and all kinds of text data in documents, emails, and product reviews</li>\n<li>And more!</li>\n</ul>\n<p>Data lakes can also store <a href=\"https://trailhead.salesforce.com/content/learn/modules/data-fundamentals-for-ai/understand-data-and-its-significance\" target=\"_blank\"><ins>structured and semi-structured</ins></a> information. This data can then be processed (i.e., cleaned, organized, and transformed) and used for data analytics, <a href=\"https://www.salesforce.com/blog/generative-ai-glossary/\" target=\"_self\"><ins>AI</ins></a>/<a href=\"https://www.salesforce.com/eu/blog/machine-learning-salesforce-solutions/\" target=\"_blank\"><ins>machine learning</ins></a>, and customer experience personalization.</p>\n<p>That all adds up to insights companies can use for a competitive advantage. In fact, <a href=\"https://www.tableau.com/learn/whitepapers/how-data-culture-fuels-business-value-in-data-driven-organizations\" target=\"_blank\"><ins>data-leading companies</ins></a> experience a whopping 89% improvement in customer acquisition and retention. Now, that’s a solid way for businesses to get ahead and stay there.</p>\n<p>Data lakes also make data management easier. Experts estimate that unstructured data makes up <a href=\"https://mitsloan.mit.edu/ideas-made-to-matter/tapping-power-unstructured-data\" target=\"_blank\"><ins>80 to 90% of all data</ins></a>, meaning organizations that cannot process and analyze it aren’t getting the full picture of their business. Additionally, <a href=\"https://www.forbes.com/sites/forrester/2023/11/07/in-2024-data-and-analytics-will-set-the-stage-for-generative-ai/?sh=5c8f0ddb1d85\" target=\"_blank\"><ins>Forrester predicts</ins></a> that the amount of unstructured data enterprises manage will double in 2024. Data lakes provide an affordable, agile environment to store all this information without having to process and structure it first – saving time and money.</p>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1718651452331_go3","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?w=1024","alt":"","title":"2024/06/data-generic.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=1024,576","width":1024,"height":576},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=1536,864","width":1536,"height":864}],"width":1024,"height":576}}},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217198655_48","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Benefits of a data lake","headline_size":"large","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716216141260_ycn","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"","headline_size":"h2","description":"<p>Offering convenient storage, scalability, and cost-efficiency, data lakes help businesses realize the full potential of data in numerous ways.</p>\n<ul>\n<li><strong>Centralized data storage<br></strong>Data lakes store a range of raw, unprocessed data in one central place. This saves organizations the time and the challenge of performing complex data transformations or organizing data into predefined schemas (i.e., a specific order) beforehand, making data storage convenient and accessible.</li>\n<li><strong>Data unification and analysis<br></strong>Data lakes are treasure troves of raw information that data scientists can turn into insights for decisions. They bring together data from multiple sources, both internal – like your CRM or ERP systems – and external, such as websites and social media. Unifying all this data in one location <a href=\"https://www.salesforce.com/plus/experience/salesforce_ai_day/series/salesforce_ai_day/episode/episode-s1e15\" target=\"_blank\"><ins>breaks down data silos</ins></a> that prevent companies from getting holistic views of their business health and a full understanding of customers. Through tools like <a href=\"https://www.salesforce.com/data/\" target=\"_self\">Data Cloud</a>, you can unify and activate your data across customer interactions and make the most of your data lake investment.</li>\n<li><strong>Trusted AI enablement<br></strong>Data lakes let you build <a href=\"https://www.salesforce.com/blog/generative-ai-glossary/\" target=\"_self\"><ins>AI</ins></a> initiatives on a vast and diverse data foundation. That foundation is ideal for training AI and machine learning models to personalize customer experiences, make predictions, inform decision-making, and offer real-time recommendations.</li>\n<li><strong>Scalability and cost efficiency<br></strong>Data lakes can store structured, semi-structured, and unstructured data without extensive data transformation or schema changes. This flexibility eliminates the need for costly data pre-processing, reducing overall storage and maintenance costs. Data lakes can even provide data lineage (i.e., lifecycle of data), metadata management, and access controls that lower the risks and costs of governance challenges. Cloud-based data lakes provide the flexibility to scale up storage capacity as your data grows. And pay-as-you-go models only charge you for what you use, reducing upfront costs.</li>\n</ul>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717687732193_uo1","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Discover how Data Cloud helps you make the most of your data – regardless of where it resides.","anchor_id":"watch-demo","headline_size":"small","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717687662443_8dl","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"video":{"uuid":"1SL7Szhi28yQF9rqLXQPkX","label":"Data Cloud Demo"}}},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217236957_p4h","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data lake use cases","description":"<p>Businesses can use the raw pool of data for many purposes. Let’s explore some common use cases.</p>\n","headline_size":"large","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716216719083_dmb","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data exploration and analysis","headline_size":"h2","description":"<p>Data lakes provide a central repository for storing diverse datasets from sources, ranging from CRM and ERP systems to social media applications and web and mobile applications. With these deep lakes of information, data scientists can <a href=\"https://www.tableau.com/blog/what-is-salesforce-data-cloud-for-tableau\" target=\"_blank\"><ins>perform analysis</ins></a> and advanced queries to expose previously hidden trends and gain business intelligence that can be used for innovation.</p>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716216790982_dug","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Machine learning and AI applications","headline_size":"h2","description":"<p>The data stored in data lakes provides a great foundation for developing and training machine learning models and AI applications. <a href=\"https://www.salesforce.com/resources/research-reports/state-of-data-analytics/\" target=\"_self\"><ins>Nine in 10 analytics and IT leaders</ins></a> agree that AI is only as good as the data it is built on. AI thrives on diverse and significant volumes of data to drive accurate and comprehensive models. Since data lakes integrate with machine learning platforms and frameworks, training and deploying AI models with data lakes can be managed efficiently.</p>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717602631416_urd","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data-driven decision making","headline_size":"h2","description":"<p>Data lakes <a href=\"https://www.salesforce.com/blog/build-data-culture/\" target=\"_self\"><ins>help leaders make decisions</ins></a> grounded in a deep understanding of their businesses since they combine data from diverse sources. Plus, they can use tools to search, filter, and visualize data stored in the lake to make informed decisions about things like when to launch a new product, where to cut costs, or how to optimize inventory levels. Additionally, organizations can pinpoint anomalies and get ahead of emerging trends in real time by analyzing data continuously as it flows into the lake. And by powering AI and machine learning models with data stored in data lakes, you can get recommendations to streamline decision-making.</p>\n<p>Here are a few industry use cases in action:</p>\n<ul>\n<li><strong>Customer experiences (Data exploration) </strong>A retailer can collect data from all the different ways a customer interacts with the brand – via a website, in person, on social media, via mobile, and more – to create a personalized omnichannel experience for each customer.</li>\n<li><strong>Customer churn prediction (AI models) </strong>A telecommunications business can integrate customer data, call logs, billing information, and social media interactions from data lakes. Then, using machine learning techniques, it can train an AI model to identify factors that contribute to customer churn and make real-time predictions to reduce churn.</li>\n<li><strong>Patient treatment (Decision-making) </strong>Healthcare organizations can store many types of data in a data lake, including records, images, and even research papers. Providers can then use predictive modeling to inform patient care.</li>\n</ul>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217306262_9kw","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data lake architecture","description":"<p>Data lake architecture supports the storage of diverse data sets in their native formats: unstructured, semi-structured, and structured. But more importantly, the architecture should provide solutions to support data cataloging, governance, and security. This ensures that the data lake doesn't become a “data swamp” of assets that aren’t trusted or used. The key components of an effective data lake architecture include the following:</p>\n","headline_size":"large","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1712766976810_if2","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data ingestion and storage","headline_size":"h2","description":"<p>Data ingestion is the process of collecting and importing data from different sources into a data lake. These sources include structured data from databases, unstructured data from documents or social media, and semi-structured data from logs or sensor readings. The data is stored as is, without any specific order, so it can be explored and analyzed in its original state.</p>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217046596_f50","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data processing and transformation","headline_size":"h2","description":"<p>Once the data is in the data lake, it can be processed and changed to make it easier to understand and use for analysis. Processing involves filtering, combining, or summarizing data to find meaningful insights. Transformation converts the raw data into a more organized format, like tables or columns, allowing quick and accurate analysis.</p>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217073757_1cda","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data governance and security","headline_size":"h2","description":"<p><a href=\"https://www.salesforce.com/products/platform/solutions/data-security/\" target=\"_self\">Data governance and security</a> are critical to maintaining the integrity of data lake architecture. Data governance entails rules and processes to manage data properly and adhere to compliance. These rules include who owns the data, who can access it, and how long it should be kept. Companies use security measures like encryption, authentication, and authorization to protect the data from being accessed by unauthorized people or stolen.</p>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217363086_c7k","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"What is a data lake vs. data warehouse vs. data lakehouse?","description":"<p>In the world of data management, three terms often come up: data lake, data warehouse, and data lakehouse. While they all serve the purpose of storing and analyzing data, they have distinct characteristics and use cases. Choosing the right approach starts with understanding your business needs as well as the advantages and disadvantages of each solution.</p>\n","headline_size":"large","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217402368_31r","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"1. Data lake","headline_size":"h2","description":"<ul>\n<li><strong>Definition</strong>: A data lake is a vast reservoir that stores raw and unprocessed data from numerous sources. It allows data to be stored as-is, without predefined structures.</li>\n<li><strong>Use cases</strong>: Use data lakes when you need to store and explore vast amounts of diverse data, such as social media feeds, sensor data, or log files. For instance, a healthcare provider might use a data lake to store patient records, medical images, and research data.</li>\n<li><strong>Pros and cons</strong>: Data lakes offer the benefit of storing raw data in its original form, which provides flexibility for data exploration. However, they can become a \"data swamp\" if data quality, governance, and security aren’t properly managed.</li>\n</ul>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1713466234080_sth","name":"sf/promotion","attributes":{"blade_layout":"float_image","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data Lakehouse 101","description":"<p>Explore the basics of Salesforce Data Cloud, our customer data platform built on data lakehouse tech. This trail is a helpful guide that breaks it all down clearly.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?w=1024","alt":"","title":"2023/09/products-features-data-bring-your-own-lake-v2.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=768,764","width":768,"height":764},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=1024,1019","width":1024,"height":1019}],"width":1024,"height":1019,"image_alignment":"right"},"link_1":{"variant":"text","source":"standard-link","label":"Start learning","url":"https://trailhead.salesforce.com/users/dataclouddocs/trailmixes/get-to-know-salesforce-genie","target":"_blank"}},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217518705_13","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"2. Data warehouse","headline_size":"h2","description":"<ul>\n<li><strong>Definition</strong>: A data warehouse is a structured database that stores processed and organized data, often following a predefined order. It’s designed for efficient querying and analysis, with data organized into tables and columns.</li>\n<li><strong>Use cases</strong>: Use data warehouses when you need to analyze historical data for reporting, business intelligence, and decision-making. For example, a retail company might use a data warehouse to evaluate sales trends, customer behavior, and inventory management.</li>\n<li><strong>Pros and cons: </strong>Data warehouses, with their structured approach, provide fast and reliable querying capabilities but lack agility in handling large volumes of unstructured or rapidly changing data.</li>\n</ul>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217560309_18bm","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"3. Data lakehouse","headline_size":"h2","description":"<ul>\n<li><strong>Definition</strong>: A data lakehouse combines the best of both worlds. It stores raw data like a data lake but also incorporates structured elements like a data warehouse. <a href=\"https://www.salesforce.com/data/\" target=\"_self\">Data Cloud</a> is a prominent example of a data lakehouse.</li>\n<li><strong>Use cases</strong>: Use data lakehouses when you need to combine the flexibility of data lakes with the structured querying capabilities of data warehouses. This hybrid approach is ideal for real-time analytics, machine learning, and data exploration.</li>\n<li><strong>Pros and cons</strong>: Data lakehouses aim to bridge the gap between data lakes and data warehouses, pairing the flexibility of data lakes with the structured querying of data warehouses. However, implementing and managing a data lakehouse can be complex and require careful planning.</li>\n</ul>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217738959_1av6","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data lake best practices","description":"<p>Following best practices ensures your data is organized, reliable, and secure. These guidelines will help you make the most of your data lake.</p>\n<ul>\n<li><strong>Strategize your data lake design and organization<br></strong>A well-structured data lake starts with defining a clear design and organizational strategy. To do so, establish a logical folder structure and naming conventions that make locating and understanding data easy. Categorizing data based on business domains or data sources can simplify exploration and analysis.</li>\n<li><strong>Manage data quality and metadata integrity<br></strong>Implementing data quality checks and validation processes helps identify and correct any inconsistencies or errors. Additionally, metadata management plays a vital role in understanding the context and characteristics of the data. Documenting metadata, such as data sources, format, and transformation processes, makes data easier to find and explore.</li>\n<li><strong>Plan for scalability and performance<br></strong>As your data lake grows, it's important to maintain its scalability and performance using distributed storage and processing technologies (i.e., storing data across multiple servers or nodes to allow for parallel processing and faster retrieval of data). Partitioning data (dividing it into manageable chunks), using compression techniques to reduce the size of data files, and refining how queries are requested from your data lake can significantly enhance the speed and efficiency of data retrieval and analysis.</li>\n</ul>\n","headline_size":"large","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217806799_r39","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Data lake security and compliance","description":"<p><a href=\"https://www.salesforce.com/blog/what-is-data-security/\" target=\"_self\"><ins>Data security</ins></a> is paramount in a data lake environment to protect against data breaches or loss. Beyond basic security hygiene tactics, such as encryption and <a href=\"https://www.salesforce.com/platform/multi-factor-authentication-solutions/\" target=\"_self\"><ins>multi-factor authentication</ins></a>, you should also perform regular security audits and vulnerability assessments to identify potential risks or vulnerabilities. Additional measures include:</p>\n<ul>\n<li><strong>Maintain data privacy and protection<br></strong>Protecting sensitive data is crucial to maintaining customer trust and complying with privacy regulations. Anonymizing personally identifiable information (PII) ensures <a href=\"https://www.salesforce.com/blog/data-privacy-best-practices/\" target=\"_self\"><ins>data privacy</ins></a> while still allowing for analysis. Implementing data masking techniques and access controls further strengthens data protection.</li>\n<li><strong>Control user access and permissions<br></strong>Controlling <a href=\"https://trailhead.salesforce.com/users/strailhead/trailmixes/architect-identity-and-access-management\" target=\"_blank\"><ins>access to data</ins></a> is essential to maintaining data integrity and preventing unauthorized usage. Implementing role-based access controls (RBAC) ensures that users have appropriate permissions based on their roles and responsibilities. Regularly reviewing and updating user permissions helps maintain data security and compliance.</li>\n<li><strong>Comply with data regulations<br></strong>Adhering to <a href=\"https://www.forbes.com/sites/conormurray/2023/04/21/us-data-privacy-protection-laws-a-comprehensive-guide/?sh=1f596b2d5f92\" target=\"_blank\"><ins>data regulations</ins></a>, such as GDPR, HIPPA, or CCPA, is crucial to avoid legal and financial consequences. Ensure that your data solutions <a href=\"https://compliance.salesforce.com/en\" target=\"_blank\"><ins>support compliance</ins></a>.</li>\n</ul>\n","headline_size":"large","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1716217963257_1c0d","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Learn how to make the most of your data lake investment with Data Cloud","headline_size":"h2","description":"<p>In a business world where data means differentiation, harnessing its full potential is the key to maintaining competitive advantage. Data lakes help companies do just that, storing vast amounts of unprocessed data that can fuel AI innovation, personalize customer experiences, inform decisions, and mitigate risks. With solutions like Data Cloud, which integrates your data lake with your CRM, you can ensure that data doesn’t sit idle in a silo but rather gets used to its fullest potential. Discover how Data Cloud can help you improve the return on your data lake investment.</p>\n"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717787683858_iyq","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Watch the demo:","anchor_id":"watch-demo","headline_size":"small","column_grid":"one"},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717787713929_zz1","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"video":{"uuid":"hPJ5HsyFPFrA7FKAtQm1vH","label":"Data Cloud Demo"}}},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1712767960801_rxj","name":"sf/promotion","attributes":{"blade_layout":"full_height","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Say hello to Data Cloud.","description":"<p>The only data platform native to the world’s #1 AI CRM.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?w=1024","alt":"","title":"2024/05/marquee-min-663410a7d9a2f.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=300,238","width":300,"height":238},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=768,609","width":768,"height":609},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=1024,812","width":1024,"height":812},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=1536,1218","width":1536,"height":1218}],"width":1024,"height":812,"image_alignment":"right","image_background_circle_color":"brand_purple-95"},"link_1":{"variant":"primary","label":"Learn more","source":"standard-link","url":"https://www.salesforce.com/data/","target":"_self"}},"path":"/data/what-is-a-data-lake","urlLoc":"us","curHref":"/data/what-is-a-data-lake/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a>  <hgf-c360nav locale=us search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-us/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-us/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-resources-template"> <div data-blade-id="1712766758170_amo" data-blade-position="1" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <section id="1712766758170_amo" class="relative marquee--blade marquee--center" > <div class="container container--min-spacing-bottom"> <article class="grid grid_main theme--light_gradient" data-module-track-impressions="" data-module-id="1712766758170_amo" data-module-name="What Is a Data Lake?<br>Key Concepts and Benefits" data-module-position="1" data-module-type="headline"> <div class="content__wrapper media--none"> <header class="marquee__blade-heading eyebrow--standard marquee__blade--no-ctas"> <h1 class="headline marquee__headline--standard" style=" "> What Is a Data Lake?<br>Key Concepts and Benefits </h1> <div class="blade__description"> <p>According to Forbes, <a href="https://www.forbes.com/sites/rkulkarni/2019/02/07/big-data-goes-big/?sh=783a1e5b20d7" target="_blank" class="link__new-tab"><ins>95% of businesses</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> grapple with managing unstructured data, while Forrester reports <a href="https://www.forrester.com/blogs/hadoop-is-datas-darling-for-a-reason/" target="_blank" class="link__new-tab"><ins>73% of enterprise data</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> goes unused for analytics.<br><br>With 94% of leaders yearning for more value from their data, the urgency to harness the power of data lakes has never been more important, especially in the age of AI. This article will show you how.</p> </div> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/data/what-is-a-data-lake/&title=What Is A Data Lakehouse?" class="social-sharing__linkedin-icon" aria-label="Share on LinkedIn (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="https://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/data/what-is-a-data-lake/&title=What Is A Data Lakehouse?" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/linkedin.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://twitter.com/intent/tweet?text=What Is A Data Lakehouse?&url=https://www.salesforce.com/data/what-is-a-data-lake/" class="social-sharing__x-icon" aria-label="Share on X (Opens in a new tab)" data-link-text="X" data-link-url="https://twitter.com/intent/tweet?text=What Is A Data Lakehouse?&url=https://www.salesforce.com/data/what-is-a-data-lake/" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/x-icon.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/data/what-is-a-data-lake/" class="social-sharing__facebook-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="Facebook" data-link-url="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/data/what-is-a-data-lake/" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/facebook.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <div class="social-sharing__tooltip"> <button class="social-sharing__copy-link-icon tooltip" title="Link Copied" data-link-text="Link Copied" data-link-url="tooltip" data-link-type="tooltip" aria-describedby="tooltip"> <div class="social-sharing__current-link tooltip_icon" data-clipboard-text="https://www.salesforce.com/data/what-is-a-data-lake/"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/copy-link.svg" height="auto" width="auto" alt="" /> </div> </div> <span class="tooltip_top_position_arrow_center tooltip_text" role="tooltip"> <p>Link Copied</p> </span> </button> </div> </li> </ul> </div> </div> </header> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-zerocopy-background_cd4e8c.jpg?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/marquee-hero-mobile-background.jpg?resize=731,1024 731w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1717516714022_23j" data-blade-position="2" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1717516714022_23j" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1717516714022_23j" data-module-name="What is a data lake?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What is a data lake? </h2> </header> </article> </div> </section> </div><div data-blade-id="1712766853690_be2" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712766853690_be2" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712766853690_be2" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>A data lake is a central repository of large volumes of data that’s stored in its original form. Most of that data is raw and unprocessed. Examples include:</p> <ul> <li>Social media posts and reactions</li> <li>Images</li> <li>Sensor data</li> <li>Log files</li> <li>Financial data</li> <li>Physician’s notes</li> <li>IoT data and all kinds of text data in documents, emails, and product reviews</li> <li>And more!</li> </ul> <p>Data lakes can also store <a href="https://trailhead.salesforce.com/content/learn/modules/data-fundamentals-for-ai/understand-data-and-its-significance" target="_blank" class="link__new-tab"><ins>structured and semi-structured</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> information. This data can then be processed (i.e., cleaned, organized, and transformed) and used for data analytics, <a href="https://www.salesforce.com/blog/generative-ai-glossary/" target="_self"><ins>AI</ins></a>/<a href="https://www.salesforce.com/eu/blog/machine-learning-salesforce-solutions/" target="_blank" class="link__new-tab"><ins>machine learning</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>, and customer experience personalization.</p> <p>That all adds up to insights companies can use for a competitive advantage. In fact, <a href="https://www.tableau.com/learn/whitepapers/how-data-culture-fuels-business-value-in-data-driven-organizations" target="_blank" class="link__new-tab"><ins>data-leading companies</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> experience a whopping 89% improvement in customer acquisition and retention. Now, that’s a solid way for businesses to get ahead and stay there.</p> <p>Data lakes also make data management easier. Experts estimate that unstructured data makes up <a href="https://mitsloan.mit.edu/ideas-made-to-matter/tapping-power-unstructured-data" target="_blank" class="link__new-tab"><ins>80 to 90% of all data</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>, meaning organizations that cannot process and analyze it aren’t getting the full picture of their business. Additionally, <a href="https://www.forbes.com/sites/forrester/2023/11/07/in-2024-data-and-analytics-will-set-the-stage-for-generative-ai/?sh=5c8f0ddb1d85" target="_blank" class="link__new-tab"><ins>Forrester predicts</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> that the amount of unstructured data enterprises manage will double in 2024. Data lakes provide an affordable, agile environment to store all this information without having to process and structure it first – saving time and money.</p> </div> </article> </div> </section> </div><div data-blade-id="1718651452331_go3" data-blade-position="4" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1718651452331_go3" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine theme--light_gradient" data-module-track-impressions="" data-module-id="1718651452331_go3" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/data-generic.png?resize=1536,864 1536w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> </div> </div> </article> </div> </section> </div><div data-blade-id="1716217198655_48" data-blade-position="5" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1716217198655_48" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1716217198655_48" data-module-name="Benefits of a data lake" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Benefits of a data lake </h2> </header> </article> </div> </section> </div><div data-blade-id="1716216141260_ycn" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716216141260_ycn" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716216141260_ycn" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>Offering convenient storage, scalability, and cost-efficiency, data lakes help businesses realize the full potential of data in numerous ways.</p> <ul> <li><strong>Centralized data storage<br></strong>Data lakes store a range of raw, unprocessed data in one central place. This saves organizations the time and the challenge of performing complex data transformations or organizing data into predefined schemas (i.e., a specific order) beforehand, making data storage convenient and accessible.</li> <li><strong>Data unification and analysis<br></strong>Data lakes are treasure troves of raw information that data scientists can turn into insights for decisions. They bring together data from multiple sources, both internal – like your CRM or ERP systems – and external, such as websites and social media. Unifying all this data in one location <a href="https://www.salesforce.com/plus/experience/salesforce_ai_day/series/salesforce_ai_day/episode/episode-s1e15" target="_blank" class="link__new-tab"><ins>breaks down data silos</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> that prevent companies from getting holistic views of their business health and a full understanding of customers. Through tools like <a href="https://www.salesforce.com/data/" target="_self">Data Cloud</a>, you can unify and activate your data across customer interactions and make the most of your data lake investment.</li> <li><strong>Trusted AI enablement<br></strong>Data lakes let you build <a href="https://www.salesforce.com/blog/generative-ai-glossary/" target="_self"><ins>AI</ins></a> initiatives on a vast and diverse data foundation. That foundation is ideal for training AI and machine learning models to personalize customer experiences, make predictions, inform decision-making, and offer real-time recommendations.</li> <li><strong>Scalability and cost efficiency<br></strong>Data lakes can store structured, semi-structured, and unstructured data without extensive data transformation or schema changes. This flexibility eliminates the need for costly data pre-processing, reducing overall storage and maintenance costs. Data lakes can even provide data lineage (i.e., lifecycle of data), metadata management, and access controls that lower the risks and costs of governance challenges. Cloud-based data lakes provide the flexibility to scale up storage capacity as your data grows. And pay-as-you-go models only charge you for what you use, reducing upfront costs.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1717687732193_uo1" data-blade-position="7" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="watch-demo" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1717687732193_uo1" data-module-name="Discover how Data Cloud helps you make the most of your data – regardless of where it resides." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small grid grid_sub"> <h2 class="headline text__headline--small" style=" "> Discover how Data Cloud helps you make the most of your data – regardless of where it resides. </h2> </header> </article> </div> </section> </div><div data-blade-id="1717687662443_8dl" data-blade-position="8" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1717687662443_8dl" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine theme--light_gradient" data-module-track-impressions="" data-module-id="1717687662443_8dl" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="1SL7Szhi28yQF9rqLXQPkX" > <pbc-vidyard-analytics slot="analytics" video-uuid="1SL7Szhi28yQF9rqLXQPkX" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper"> <div class="content__container"> </div> </div> </article> </div> </section> </div><div data-blade-id="1716217236957_p4h" data-blade-position="9" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1716217236957_p4h" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1716217236957_p4h" data-module-name="Data lake use cases" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data lake use cases </h2> <div class="blade__description "> <p>Businesses can use the raw pool of data for many purposes. Let’s explore some common use cases.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1716216719083_dmb" data-blade-position="10" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716216719083_dmb" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716216719083_dmb" data-module-name="Data exploration and analysis" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data exploration and analysis </h2> </header> <div class="blade__description"> <p>Data lakes provide a central repository for storing diverse datasets from sources, ranging from CRM and ERP systems to social media applications and web and mobile applications. With these deep lakes of information, data scientists can <a href="https://www.tableau.com/blog/what-is-salesforce-data-cloud-for-tableau" target="_blank" class="link__new-tab"><ins>perform analysis</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> and advanced queries to expose previously hidden trends and gain business intelligence that can be used for innovation.</p> </div> </article> </div> </section> </div><div data-blade-id="1716216790982_dug" data-blade-position="11" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716216790982_dug" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716216790982_dug" data-module-name="Machine learning and AI applications" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Machine learning and AI applications </h2> </header> <div class="blade__description"> <p>The data stored in data lakes provides a great foundation for developing and training machine learning models and AI applications. <a href="https://www.salesforce.com/resources/research-reports/state-of-data-analytics/" target="_self"><ins>Nine in 10 analytics and IT leaders</ins></a> agree that AI is only as good as the data it is built on. AI thrives on diverse and significant volumes of data to drive accurate and comprehensive models. Since data lakes integrate with machine learning platforms and frameworks, training and deploying AI models with data lakes can be managed efficiently.</p> </div> </article> </div> </section> </div><div data-blade-id="1717602631416_urd" data-blade-position="12" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717602631416_urd" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717602631416_urd" data-module-name="Data-driven decision making" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data-driven decision making </h2> </header> <div class="blade__description"> <p>Data lakes <a href="https://www.salesforce.com/blog/build-data-culture/" target="_self"><ins>help leaders make decisions</ins></a> grounded in a deep understanding of their businesses since they combine data from diverse sources. Plus, they can use tools to search, filter, and visualize data stored in the lake to make informed decisions about things like when to launch a new product, where to cut costs, or how to optimize inventory levels. Additionally, organizations can pinpoint anomalies and get ahead of emerging trends in real time by analyzing data continuously as it flows into the lake. And by powering AI and machine learning models with data stored in data lakes, you can get recommendations to streamline decision-making.</p> <p>Here are a few industry use cases in action:</p> <ul> <li><strong>Customer experiences (Data exploration) </strong>A retailer can collect data from all the different ways a customer interacts with the brand – via a website, in person, on social media, via mobile, and more – to create a personalized omnichannel experience for each customer.</li> <li><strong>Customer churn prediction (AI models) </strong>A telecommunications business can integrate customer data, call logs, billing information, and social media interactions from data lakes. Then, using machine learning techniques, it can train an AI model to identify factors that contribute to customer churn and make real-time predictions to reduce churn.</li> <li><strong>Patient treatment (Decision-making) </strong>Healthcare organizations can store many types of data in a data lake, including records, images, and even research papers. Providers can then use predictive modeling to inform patient care.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1716217306262_9kw" data-blade-position="13" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1716217306262_9kw" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1716217306262_9kw" data-module-name="Data lake architecture" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data lake architecture </h2> <div class="blade__description "> <p>Data lake architecture supports the storage of diverse data sets in their native formats: unstructured, semi-structured, and structured. But more importantly, the architecture should provide solutions to support data cataloging, governance, and security. This ensures that the data lake doesn't become a “data swamp” of assets that aren’t trusted or used. The key components of an effective data lake architecture include the following:</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1712766976810_if2" data-blade-position="14" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712766976810_if2" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712766976810_if2" data-module-name="Data ingestion and storage" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data ingestion and storage </h2> </header> <div class="blade__description"> <p>Data ingestion is the process of collecting and importing data from different sources into a data lake. These sources include structured data from databases, unstructured data from documents or social media, and semi-structured data from logs or sensor readings. The data is stored as is, without any specific order, so it can be explored and analyzed in its original state.</p> </div> </article> </div> </section> </div><div data-blade-id="1716217046596_f50" data-blade-position="15" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716217046596_f50" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716217046596_f50" data-module-name="Data processing and transformation" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data processing and transformation </h2> </header> <div class="blade__description"> <p>Once the data is in the data lake, it can be processed and changed to make it easier to understand and use for analysis. Processing involves filtering, combining, or summarizing data to find meaningful insights. Transformation converts the raw data into a more organized format, like tables or columns, allowing quick and accurate analysis.</p> </div> </article> </div> </section> </div><div data-blade-id="1716217073757_1cda" data-blade-position="16" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716217073757_1cda" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716217073757_1cda" data-module-name="Data governance and security" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data governance and security </h2> </header> <div class="blade__description"> <p><a href="https://www.salesforce.com/products/platform/solutions/data-security/" target="_self">Data governance and security</a> are critical to maintaining the integrity of data lake architecture. Data governance entails rules and processes to manage data properly and adhere to compliance. These rules include who owns the data, who can access it, and how long it should be kept. Companies use security measures like encryption, authentication, and authorization to protect the data from being accessed by unauthorized people or stolen.</p> </div> </article> </div> </section> </div><div data-blade-id="1716217363086_c7k" data-blade-position="17" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1716217363086_c7k" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1716217363086_c7k" data-module-name="What is a data lake vs. data warehouse vs. data lakehouse?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What is a data lake vs. data warehouse vs. data lakehouse? </h2> <div class="blade__description "> <p>In the world of data management, three terms often come up: data lake, data warehouse, and data lakehouse. While they all serve the purpose of storing and analyzing data, they have distinct characteristics and use cases. Choosing the right approach starts with understanding your business needs as well as the advantages and disadvantages of each solution.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1716217402368_31r" data-blade-position="18" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716217402368_31r" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716217402368_31r" data-module-name="1. Data lake" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 1. Data lake </h2> </header> <div class="blade__description"> <ul> <li><strong>Definition</strong>: A data lake is a vast reservoir that stores raw and unprocessed data from numerous sources. It allows data to be stored as-is, without predefined structures.</li> <li><strong>Use cases</strong>: Use data lakes when you need to store and explore vast amounts of diverse data, such as social media feeds, sensor data, or log files. For instance, a healthcare provider might use a data lake to store patient records, medical images, and research data.</li> <li><strong>Pros and cons</strong>: Data lakes offer the benefit of storing raw data in its original form, which provides flexibility for data exploration. However, they can become a "data swamp" if data quality, governance, and security aren’t properly managed.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1713466234080_sth" data-blade-position="19" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1713466234080_sth" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--float_image theme--light_gradient" data-module-id="1713466234080_sth" data-module-name="Data Lakehouse 101" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=768,764 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/09/products-features-data-bring-your-own-lake-v2.jpg?resize=1024,1019 1024w" height="1019" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Data Lakehouse 101 </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Explore the basics of Salesforce Data Cloud, our customer data platform built on data lakehouse tech. This trail is a helpful guide that breaks it all down clearly.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Start learning" data-link-url="https://trailhead.salesforce.com/users/dataclouddocs/trailmixes/get-to-know-salesforce-genie" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="textNoPadding" data-stacking="default" aria-label="Start learning: Data Lakehouse 101" href="https://trailhead.salesforce.com/users/dataclouddocs/trailmixes/get-to-know-salesforce-genie" target="_blank" rel="noopener" > Start learning <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1716217518705_13" data-blade-position="20" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716217518705_13" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716217518705_13" data-module-name="2. Data warehouse" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 2. Data warehouse </h2> </header> <div class="blade__description"> <ul> <li><strong>Definition</strong>: A data warehouse is a structured database that stores processed and organized data, often following a predefined order. It’s designed for efficient querying and analysis, with data organized into tables and columns.</li> <li><strong>Use cases</strong>: Use data warehouses when you need to analyze historical data for reporting, business intelligence, and decision-making. For example, a retail company might use a data warehouse to evaluate sales trends, customer behavior, and inventory management.</li> <li><strong>Pros and cons: </strong>Data warehouses, with their structured approach, provide fast and reliable querying capabilities but lack agility in handling large volumes of unstructured or rapidly changing data.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1716217560309_18bm" data-blade-position="21" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716217560309_18bm" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716217560309_18bm" data-module-name="3. Data lakehouse" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 3. Data lakehouse </h2> </header> <div class="blade__description"> <ul> <li><strong>Definition</strong>: A data lakehouse combines the best of both worlds. It stores raw data like a data lake but also incorporates structured elements like a data warehouse. <a href="https://www.salesforce.com/data/" target="_self">Data Cloud</a> is a prominent example of a data lakehouse.</li> <li><strong>Use cases</strong>: Use data lakehouses when you need to combine the flexibility of data lakes with the structured querying capabilities of data warehouses. This hybrid approach is ideal for real-time analytics, machine learning, and data exploration.</li> <li><strong>Pros and cons</strong>: Data lakehouses aim to bridge the gap between data lakes and data warehouses, pairing the flexibility of data lakes with the structured querying of data warehouses. However, implementing and managing a data lakehouse can be complex and require careful planning.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1716247162937_11ls" data-blade-position="22" data-blade-name="sf/open" data-blade-variant="open" data-blade-source="www" data-blade-type="blade"> <style>.open-blade__legal-table { width: 100%; border-collapse: collapse; font-size: 14px; color: var(--pbc-g-gray-20); font-family: var(--pbc-g-font-sans); margin: 20px 0 !important; } .open-blade__legal-table td, .open-blade__legal-table th { padding: 10px; text-align: left; vertical-align: middle; border: 1px solid var(--pbc-g-gray-60); } .open-blade__legal-table thead th, .open-blade__legal-table thead th:hover { background-color: var(--pbc-g-gray-90); font-weight: bold; text-align: center; } .open-blade__legal-table tr:nth-child(even) { background-color: var(--pbc-g-gray-90); } .open-blade__legal-table tr:hover { background-color: var(--pbc-g-blue-vibrant-95); } .open-blade__legal-table td:first-child { font-weight: bold; } .open-blade__legal-table td:last-child {} .open-blade__legal-table caption { font-weight: bold; font-size: 18px; margin-bottom: 10px; text-align: left; color: #333; } @media screen and (max-width: 767px) { .open-blade__legal-table { display: block; } .open-blade__legal-table td, .open-blade__legal-table th { padding: 8px; } .open-blade__legal-table caption { font-size: 16px; } }</style> <div id="1716247162937_11ls" class="special theme--light_gradient"> <div data-blade-id="1715377316412_k2d" data-blade-position="22" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1715377316412_k2d" class="relative text--blade"> <div class="container"> <article class="grid grid_main text--left" data-module-id="1715377316412_k2d" data-module-name="Data lake vs. data warehouse vs. data lakehouse: key differences at a glance." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large"> Data lake vs. data warehouse vs. data lakehouse: key differences at a glance </h2> <div class="blade__description"> <table class="open-blade__legal-table"> <thead> <tr> <th scope="col" style="background-color:#a8d5e5;text-align: center"> <p>Feature</p> </th> <th scope="col" style="background-color:#a8d5e5;text-align: center"> Data Lake </th> <th scope="col" style="background-color:#a8d5e5;text-align: center"> Data Warehouse </th> <th scope="col" style="background-color:#a8d5e5;text-align: center"> Data Lakehouse </th> </tr> </thead> <tbody> <tr> <th> Data Storage </th> <th> Raw and unprocessed data </th> <th> Processed and organized data </th> <th>Raw and unprocessed data</th></td> </tr> <tr> <th> Data Structure </th> <th> Schema-less </th> <th> Predefined schema </th> <th>Schema-less with structured elements</th></td> </tr> <tr> <th> Use Cases </th> <th> Exploratory analysis, diverse data types </th> <th> Reporting, business intelligence </th> <th>Real-time analytics, machine learning</th></td> </tr> <tr> <th> Advantages </th> <th> Flexibility, agility </th> <th> Fast querying and data integrity </th> <th>Flexibility with structured querying</th></td> </tr> <tr> <th> Disadvantages </th> <th> Data quality challenges, governance complexity </th> <th> Limited flexibility, struggles with unstructured data </th> <th>Complexity in implementation and management</th></td> </tr> </tbody> </table> </div> </header> </article> </div> </section> </div></div> </div><div data-blade-id="1716217738959_1av6" data-blade-position="23" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1716217738959_1av6" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1716217738959_1av6" data-module-name="Data lake best practices" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data lake best practices </h2> <div class="blade__description "> <p>Following best practices ensures your data is organized, reliable, and secure. These guidelines will help you make the most of your data lake.</p> <ul> <li><strong>Strategize your data lake design and organization<br></strong>A well-structured data lake starts with defining a clear design and organizational strategy. To do so, establish a logical folder structure and naming conventions that make locating and understanding data easy. Categorizing data based on business domains or data sources can simplify exploration and analysis.</li> <li><strong>Manage data quality and metadata integrity<br></strong>Implementing data quality checks and validation processes helps identify and correct any inconsistencies or errors. Additionally, metadata management plays a vital role in understanding the context and characteristics of the data. Documenting metadata, such as data sources, format, and transformation processes, makes data easier to find and explore.</li> <li><strong>Plan for scalability and performance<br></strong>As your data lake grows, it's important to maintain its scalability and performance using distributed storage and processing technologies (i.e., storing data across multiple servers or nodes to allow for parallel processing and faster retrieval of data). Partitioning data (dividing it into manageable chunks), using compression techniques to reduce the size of data files, and refining how queries are requested from your data lake can significantly enhance the speed and efficiency of data retrieval and analysis.</li> </ul> </div> </header> </article> </div> </section> </div><div data-blade-id="1716217806799_r39" data-blade-position="24" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1716217806799_r39" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1716217806799_r39" data-module-name="Data lake security and compliance" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Data lake security and compliance </h2> <div class="blade__description "> <p><a href="https://www.salesforce.com/blog/what-is-data-security/" target="_self"><ins>Data security</ins></a> is paramount in a data lake environment to protect against data breaches or loss. Beyond basic security hygiene tactics, such as encryption and <a href="https://www.salesforce.com/platform/multi-factor-authentication-solutions/" target="_self"><ins>multi-factor authentication</ins></a>, you should also perform regular security audits and vulnerability assessments to identify potential risks or vulnerabilities. Additional measures include:</p> <ul> <li><strong>Maintain data privacy and protection<br></strong>Protecting sensitive data is crucial to maintaining customer trust and complying with privacy regulations. Anonymizing personally identifiable information (PII) ensures <a href="https://www.salesforce.com/blog/data-privacy-best-practices/" target="_self"><ins>data privacy</ins></a> while still allowing for analysis. Implementing data masking techniques and access controls further strengthens data protection.</li> <li><strong>Control user access and permissions<br></strong>Controlling <a href="https://trailhead.salesforce.com/users/strailhead/trailmixes/architect-identity-and-access-management" target="_blank" class="link__new-tab"><ins>access to data</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> is essential to maintaining data integrity and preventing unauthorized usage. Implementing role-based access controls (RBAC) ensures that users have appropriate permissions based on their roles and responsibilities. Regularly reviewing and updating user permissions helps maintain data security and compliance.</li> <li><strong>Comply with data regulations<br></strong>Adhering to <a href="https://www.forbes.com/sites/conormurray/2023/04/21/us-data-privacy-protection-laws-a-comprehensive-guide/?sh=1f596b2d5f92" target="_blank" class="link__new-tab"><ins>data regulations</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>, such as GDPR, HIPPA, or CCPA, is crucial to avoid legal and financial consequences. Ensure that your data solutions <a href="https://compliance.salesforce.com/en" target="_blank" class="link__new-tab"><ins>support compliance</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>.</li> </ul> </div> </header> </article> </div> </section> </div><div data-blade-id="1716217963257_1c0d" data-blade-position="25" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1716217963257_1c0d" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1716217963257_1c0d" data-module-name="Learn how to make the most of your data lake investment with Data Cloud" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Learn how to make the most of your data lake investment with Data Cloud </h2> </header> <div class="blade__description"> <p>In a business world where data means differentiation, harnessing its full potential is the key to maintaining competitive advantage. Data lakes help companies do just that, storing vast amounts of unprocessed data that can fuel AI innovation, personalize customer experiences, inform decisions, and mitigate risks. With solutions like Data Cloud, which integrates your data lake with your CRM, you can ensure that data doesn’t sit idle in a silo but rather gets used to its fullest potential. Discover how Data Cloud can help you improve the return on your data lake investment.</p> </div> </article> </div> </section> </div><div data-blade-id="1717787683858_iyq" data-blade-position="26" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="watch-demo" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1717787683858_iyq" data-module-name="Watch the demo:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small grid grid_sub"> <h2 class="headline text__headline--small" style=" "> Watch the demo: </h2> </header> </article> </div> </section> </div><div data-blade-id="1717787713929_zz1" data-blade-position="27" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1717787713929_zz1" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine theme--light_gradient" data-module-track-impressions="" data-module-id="1717787713929_zz1" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="hPJ5HsyFPFrA7FKAtQm1vH" > <pbc-vidyard-analytics slot="analytics" video-uuid="hPJ5HsyFPFrA7FKAtQm1vH" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper"> <div class="content__container"> </div> </div> </article> </div> </section> </div><div data-blade-id="1712767960801_rxj" data-blade-position="28" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1712767960801_rxj" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--full_height theme--light_gradient" data-module-id="1712767960801_rxj" data-module-name="Say hello to Data Cloud." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative promotion-image--background-circle brand_purple-95" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=300,238 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=768,609 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=1024,812 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/marquee-min-663410a7d9a2f.webp?resize=1536,1218 1536w" height="812" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Say hello to Data Cloud. </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>The only data platform native to the world’s #1 AI CRM.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/data/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more: Say hello to Data Cloud." href="https://www.salesforce.com/data/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=us origin=https://wp.sfdcdigital.com/en-us/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:18006649073" aria-label="Call Us"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Resources Template', templateId: 'resources-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Topics:Technology (Topics)","tagUuid":"3b4f973e-ee64-45c8-a598-bde149f27872","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js"></script> <script type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www-emu/page-builder-miaw-ui/v1-stable/page-builder-miaw-ui.js"></script> <page-builder-miaw-ui org-id="00D000000000062" deployment-dev-name="page_builder_miaw_ui" messaging-url="https://org62.my.salesforce-scrt.com" /> <link rel="stylesheet" type="text/css" href="/CdgQw9yDLLqpKU45jg/mNur7i/WhdgTH0B/N2/NCRDVfTghZ"><script src="/CdgQw9yDLLqpKU45jg/mNur7i/WhdgTH0B/ah/4_GRBleXgp" async defer></script><div id="sec-overlay" style="display:none;"><div id="sec-container"></div></div></body></html>