Make Quality Advertising Videos - YouTube Advertising

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Every business has a story to tell. Bring yours to life with YouTube video ads. </span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(https://web.archive.org/web/20220521061836im_/https://lh3.googleusercontent.com/-m9GcqHxCk8-7lJlCAavsafzucmxqNt8BAuHGE3CEUldxiW-la_gJ1cAZ3-crG_Wix3lhdXdT3OZjkVLO1jY7ZCqg3V14rKFBYnP=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-create-a-video-ad"> <div lb-auto-init="CreateVideoAd"> <section class="ytads-section ytads-create-a-video-ad__intro"> <h2 class="lb-margin-bottom-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Lights. Phone. Action. </span> </h2> <div class="ytads-create-a-video-ad__intro-text"> <p>Making a video ad doesn’t have to be difficult or expensive, and all kinds of production styles, tools, and techniques can work. In fact, a simple video shot on a phone might be the best way to showcase what makes your business unique. However you choose to do it, there are YouTube resources to help you make your ad great.</p> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20220521061836im_/https://lh3.googleusercontent.com/sBBXBztWk89n0i17faOn7SX5Krj39OLzXu4eeBno3ioQWyVVHmkjAl9SvR2ZeCj1VtegdWZ7eueuBDybsNFiltPvXQfvH_gC84YDlTrJIohcgFOwyKSZ=s900" alt="Your guide to video creative"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Your guide to video creative </span> </h3> </div> <span class="lb-tile__body"> <p>The video you use is one of the biggest factors in how well a YouTube campaign performs. Before you start filming, take a look at a few popular video techniques that can help your business stand out.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="/web/20220521061836/https://www.youtube.com/intl/en_us/ads/video-creation-tips/"> See Video Techniques </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20220521061836im_/https://lh3.googleusercontent.com/fVNOxwSRT7Lnjz__Z6SnmTZSDvoTyTn905RJUFXE52y17WLEdk6JwzhysAltaLCLlCtA_tIxVYwjP-pt6Ba6_ZazI0tdn6_5lZhOe38=s900" alt="YouTube creative directory"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> YouTube creative directory </span> </h3> </div> <span class="lb-tile__body"> <p>It’s easier than ever to connect with creative partners and take the guesswork out of creating video. Whatever your need or budget, our global directory of YouTube experts can help you make a great ad.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="/web/20220521061836/https://www.youtube.com/intl/en_us/ads/resources/creative-directory/"> Find a creative partner </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20220521061836im_/https://lh3.googleusercontent.com/jgSLe2EYqqOKomDv4ZgMfnA2c4lWoE4KbMLS32knPAMBCmpbPzV8h7OCXBLRb3oCDTVJZHxauHJMrr5NNyYyxzv3uCK16KZJ9KJJEG5EAsIZm1fp0w=s900" alt="The ABCDs of effective video ads"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> The ABCDs of effective video ads </span> </h3> </div> <span class="lb-tile__body"> <p>Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed best practices to work.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="/web/20220521061836/https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/"> Get the guide </a> </span> </span> </span> </div> </div> </section> <section class="ytads-section ytads-create-a-video-ad__showcase"> <div class="ytads-section__headline"> <h2> <span class="lb-font-headline-3 lb-font-weight-700"> See what’s working for other businesses </span> </h2> <p class="lb-font-body lb-font-color-grey5"> These successful YouTube ads show that you don’t need a big budget to make a big impact. </p> </div> <div class="ytads-tile-carousel"> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media"> <div class="ytads-media__inner"> <div class="ytads-media__media" style="background-image: url(https://web.archive.org/web/20220521061836im_/https://lh3.googleusercontent.com/7Qv_yx6B4R2sZFLB10sDTmnUv98Pldbk9Ty-wtsWJSM1RwHjJuZo3URz4WHo9HUamVYXMafI__n0PWdJjPDVDXS9D3ZGWMxVhYxksw=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Set up a YouTube channel </span> </h2> <div> <p>Once you’ve created an ad, you’ll need a YouTube channel where you can host it. A YouTube channel is free and it only takes a few minutes to set up.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="lb-button" href="https://web.archive.org/web/20220521061836/https://services.google.com/fh/files/misc/en_us_youtube_playbook_for_small_business.pdf" target="_blank" rel="noreferrer noopener"> Learn how </a> </div> </div> </div> </section> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700"> Related to ad creation </span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20220521061836/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20220521061836im_/https://lh3.googleusercontent.com/LhDL2WVEUJpjzPaLXedUj5za50KJFXMNXyYTjkaIvGDfytD_3UKYJbfOwjh-gRsOVJPQkClSKjrat4lz75a_WqsPC6Ih6buAM-15=s900" alt="Set up a campaign"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow"> How it works </span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Set up a campaign </span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20220521061836/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img 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