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srcset="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-273x150.png 273w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-300x165.png 300w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-227x125.png 227w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-120x66.png 120w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-182x100.png 182w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/10/ContentMarketing-Digital-WATCH-600x2151-1.png 391w" sizes="(max-width: 273px) 100vw, 273px" /></a> </div> <div class='content-section'> <p class="tag-list"> <script>var postSlot0, postSlot1, postSlot2, postSlot3, postSlot4, postSlot5, postSlot6, postSlot7; googletag.cmd.push(function() { var postSlot0 = googletag.defineSlot("13051489/GiftsandDec", [1, 1], "div-gpt-ad-category_desktop-9997770808178-0").addService(googletag.pubads()).setTargeting("SCmodule",220023); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> </p> <div id="div-gpt-ad-category_desktop-9997770808178-0" align="center"></div> <a href="https://www.giftsanddec.com/company/bridgetower-media/" class="btn-sponsored">Sponsored</a> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/3-strategies-to-maximize-roi-with-b2b-content-marketing/?utm_source=GDASite&utm_medium=SponConModule&utm_campaign=Bridgetower Media&utm_term=October2024&utm_content=3-strategies-to">3 Strategies to Maximize ROI With B2B Content Marketing</a></h2> <p class="article-content desktop-show"> With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers today are no longer swayed by the hard sell—they seek value, insights, and solutions that address their needs. So, how can your business craft a content strategy that not only reaches your target a[...] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.giftsanddec.com/advertising-and-marketing-tips/googles-updates-mean-nothing-first-party-data-is-still-everything/"><img loading="lazy" width="268" height="150" src="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-268x150.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-268x150.jpg 268w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-300x168.jpg 300w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-768x429.jpg 768w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-354x200.jpg 354w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-295x165.jpg 295w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-408x228.jpg 408w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-224x125.jpg 224w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-120x67.jpg 120w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1-179x100.jpg 179w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/07/FirstPartyData-850x475-1.jpg 850w" sizes="(max-width: 268px) 100vw, 268px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/googles-updates-mean-nothing-first-party-data-is-still-everything/">Google’s Updates Mean Nothing, First-Party Data Is Still Everything</a></h2> <p class="article-content desktop-show"> In the ever-evolving world of digital marketing, Google has once again adjusted its stance on third-party cookies. </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.giftsanddec.com/advertising-and-marketing-tips/why-its-important-to-market-during-economic-uncertainty-a-complimentary-guide/"><img loading="lazy" width="194" height="150" src="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Diversify-eGuide-Covers_GDA-1-pdf.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/why-its-important-to-market-during-economic-uncertainty-a-complimentary-guide/">Why It’s Important to Market During Economic Uncertainty: A Complimentary Guide</a></h2> <p class="article-content desktop-show"> During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges business leaders face during times of economic uncertainty; however, economic uncertainty also creates significant opportunities for businesses to become more productive, more innovative, and capitalize o[...] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.giftsanddec.com/advertising-and-marketing-tips/unlocking-the-potential-of-multi-channel-advertising-amplify-your-impact-and-engage-your-target-audience-effectively/"><img loading="lazy" width="280" height="150" src="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-280x150.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-280x150.jpg 280w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-300x161.jpg 300w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-308x165.jpg 308w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-408x219.jpg 408w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-233x125.jpg 233w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-120x64.jpg 120w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2-187x100.jpg 187w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/BTM-Multi-Channel-graphic-1-2.jpg 700w" sizes="(max-width: 280px) 100vw, 280px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/unlocking-the-potential-of-multi-channel-advertising-amplify-your-impact-and-engage-your-target-audience-effectively/">Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target Audience Effectively</a></h2> <p class="article-content desktop-show"> Multi-channel advertising refers to the practice of promoting products, services, or brands through multiple channels or platforms simultaneously. The goal of multi-channel advertising is to engage with your target prospects & customers (your audience) across various touchpoints. By utilizing multiple channels, advertisers can reinforce their message and connect with their target audience at d[...] </p> </div> </div> </div>  <div id="dfp-ad-widget-14" class="extendedwopts-md-center widget dfp-ad-widget-class"> <div id="div-gpt-ad-category_inline_ad_300x250a" class="div-gpt-ad-category_inline_ad_300x250a category_inline_ad_300x250a dfp_ad_pos"> <script type='text/javascript'> googletag.cmd.push(function () { googletag.display('div-gpt-ad-category_inline_ad_300x250a'); googletag.pubads().collapseEmptyDivs(true); }); </script> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.giftsanddec.com/advertising-and-marketing-tips/the-modern-day-marketing-checklist/"><img loading="lazy" width="225" height="150" src="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist-225x150.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist-225x150.jpg 225w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist-300x200.jpg 300w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist-247x165.jpg 247w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist-187x125.jpg 187w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist-120x80.jpg 120w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist-150x100.jpg 150w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/marketingchecklist.jpg 397w" sizes="(max-width: 225px) 100vw, 225px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/the-modern-day-marketing-checklist/">The Modern-Day Marketing Checklist</a></h2> <p class="article-content desktop-show"> The Modern-Day Marketing Checklist: Key Considerations for B2B Companies in 2024 In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple channels, B2B companies can amplify their brand presence and engage potential clients on multiple fronts. Here’s yo[...] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.giftsanddec.com/advertising-and-marketing-tips/the-importance-of-first-party-data-a-game-changer-in-targeted-marketing/"><img loading="lazy" width="233" height="150" src="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/First_Party_Data_600x386-300x193-1-233x150.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/First_Party_Data_600x386-300x193-1-233x150.png 233w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/First_Party_Data_600x386-300x193-1-256x165.png 256w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/First_Party_Data_600x386-300x193-1-194x125.png 194w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/First_Party_Data_600x386-300x193-1-120x77.png 120w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/First_Party_Data_600x386-300x193-1-155x100.png 155w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/First_Party_Data_600x386-300x193-1.png 300w" sizes="(max-width: 233px) 100vw, 233px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/the-importance-of-first-party-data-a-game-changer-in-targeted-marketing/">The Importance of First-Party Data: A Game-Changer in Targeted Marketing</a></h2> <p class="article-content desktop-show"> In the ever-evolving world of marketing, data has emerged as the driving force behind successful campaigns. With 55% of Internet traffic blocking third-party cookies today, the spray and pray approach of third-party cookies / third-party data is no longer sufficient. To set up the most effective marketing campaigns, business executives are centering their marketing campaigns around first-party d[...] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.giftsanddec.com/advertising-and-marketing-tips/embracing-change-advertising-in-the-post-third-party-cookie-era/"><img loading="lazy" width="270" height="150" src="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-270x150.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-270x150.png 270w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-300x167.png 300w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-1024x569.png 1024w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-768x427.png 768w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-1536x853.png 1536w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-297x165.png 297w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-408x227.png 408w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-225x125.png 225w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-120x67.png 120w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-900x500.png 900w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google-180x100.png 180w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/Third-party-data-and-google.png 1800w" sizes="(max-width: 270px) 100vw, 270px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/embracing-change-advertising-in-the-post-third-party-cookie-era/">Embracing Change: Advertising in the Post-Third-Party Cookie Era</a></h2> <p class="article-content desktop-show"> In the dynamic realm of online advertising, a seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by early 2025. Chrome, making up 77% of market share, is following in the footsteps of Apple's Safari and Firefox. This move marks the official end of third-party cookies across major browsers, prompting a fundamental reevaluation of digital m[...] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.giftsanddec.com/advertising-and-marketing-tips/sponsored-emails-for-gifts-decorative-accessories-manufacturers/"><img loading="lazy" width="270" height="150" src="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-270x150.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-270x150.png 270w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-300x166.png 300w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-768x426.png 768w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-297x165.png 297w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-408x226.png 408w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-225x125.png 225w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-120x67.png 120w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails-180x100.png 180w, https://www.giftsanddec.com/wp-content/uploads/sites/12/2024/06/sponsoredemails.png 856w" sizes="(max-width: 270px) 100vw, 270px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.giftsanddec.com/advertising-and-marketing-tips/sponsored-emails-for-gifts-decorative-accessories-manufacturers/">Sponsored Emails for Gifts & Decorative Accessories Manufacturers</a></h2> <p class="article-content desktop-show"> Sponsored or co-branded emails are a popular marketing tactic for Gifts & Decorative Accessories manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences. </p> </div> </div> </div>  <div class="pagenavi"><div class='wp-pagenavi' role='navigation'> <span aria-current='page' class='current'>1</span><a class="page larger" title="Page 2" href="https://www.giftsanddec.com/category/advertising-and-marketing-tips/page/2/">2</a><a class="page larger" title="Page 3" href="https://www.giftsanddec.com/category/advertising-and-marketing-tips/page/3/">3</a><a class="nextpostslink" rel="next" aria-label="Next Page" href="https://www.giftsanddec.com/category/advertising-and-marketing-tips/page/2/">Next » </a> </div></div> </div>   <div class='col-sm-3'> <div id="dfp-ad-widget-28" class="desktop-show sidebar-sticky-ad widget dfp-ad-widget-class"> <div id="div-gpt-ad-category_sidebar_300x600_a" class="div-gpt-ad-category_sidebar_300x600_a category_sidebar_300x600_a dfp_ad_pos"> <script type='text/javascript'> 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