Mobile games for museums: SCVNGR & Hide&Seek

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It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when <a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">9 Dec 2013</time> <h4><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Challenges of crowdsourcing: Analysis of Historypin</a></h4> </div> <p>Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow? For some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History <a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">18 Nov 2013</time> <h4><a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Dinovember: Creative literacy starts young</a></h4> </div> <p>“Uh-oh,” Refe Tuma heard his girls whisper. “Mom and Dad are not going to like this.” It’s Dinovember, and his family’s plastic dinosaurs have been getting into mischief all month. Every year, Tuma and his wife devote the month of November to “convincing our children that, while they sleep, their plastic dinosaur figures come to life. Related <a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Read more</a> </article> </section> </div> </div> </div> </div> </header> <main role="main" id="main"><div id="twocolumns"> <div class="container"> <h1>Mobile games for museums: SCVNGR & Hide&Seek</h1> <div class="twocolumns-holder"> <section id="content" class="about-holder img-posts"> <article class="post"> <p><img class="alignright size-full wp-image-1729" title="Playing Tate Trumps" src="http://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-4.33.34-PM1.png" alt="" width="127" height="115" />Games on mobile devices are a new way to engage museum visitors. Two companies gave presentations at yesterday’s <a href="http://www.museums-mobile.org/conference/">Museums & Mobile 2011 online conference</a>.</p> <p>One popular type of game is a miniature scavenger hunt, called “location-gaming.” The premise is that players go places (e.g., a restaurant or park), do fast, simple tasks (like typing something into their phone, or uploading a photo of something), and win a reward (the reward can virtual “points,” or something tangible, like a free postcard or sandwich). Other types of games are more thematic, such as creating playing-card “battles” between characters that appear in art.<span id="more-1643"></span></p> <p><strong><img class="alignright size-full wp-image-1716" title="scvngr" src="http://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-4.29.22-PM.png" alt="" width="215" height="76" srcset="https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-4.29.22-PM.png 215w, https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-4.29.22-PM-150x53.png 150w" sizes="(max-width: 215px) 100vw, 215px" />SCVNGR</strong></p> <p>The leading platform for location-gaming is <a href="http://www.scvngr.com/">SCVNGR</a>, <a href="http://gigaom.com/2011/03/10/scvngr-launches-levelup-to-compete-with-groupon/">which recently reached over</a> 1 million users (people who have used the app on iPhone and Android phones) and has been funded with $15 million from Google and other venture funds.</p> <p>SCVNGR’s business model centers on collecting fees from merchants who want customers to come to their businesses to play and receive rewards. In an <a href="http://gigaom.com/2011/03/10/scvngr-launches-levelup-to-compete-with-groupon/">interview with GigaOM</a>, SCVNGR CEO Seth Priebatsch said that SCVNGR analyzed its data and found that it takes three visits by a consumer before they are likely to become a regular at a business or at least have that merchant at the top of their mind. For businesses, paying SCVNGR is a form of advertising.</p> <p>Kellian Adams, the company’s museum education technologist presented SCVNGR to an audience of museum staff. The conference attendees were mostly unfamiliar with SCVNGR: according to a realtime poll, 46% had never heard of it, 40% had heard of it but never played, and only 6% have created a game with their tool.</p> <p>Kellian said that SCVNGR can work for museums, with some adjustments. She said, “Originally I would just give museums SCVNGR access and tell them to have a nice day but it really didn’t work. People weren’t playing, the games weren’t so great so SCVNGR tasked me to make sure everything that happened at a museum was good.” In her presentation, she suggested that prizes like sunglasses and glowsticks are good for motivating gamers, and emphasized that regardless of the game design, the most common demographic is 18-35 year olds.</p> <p>For History, Kellian said, “a great way to use SCVNGR is to connect history with modern locations,” with a quest that takes visitors to various locations in a community. It can also work well for science topics when visitors have distances to walk, such as in a zoo or botanical garden. (See a detailed article by Charles Outhier about <a href="http://www.museums2go.com/2010/12/20/play-“a-conservation-carol”-scvngr-trek-at-the-national-zoo-with-iphone-or-android-app/">SCVNGR at the National Zoo</a>, and further discussion of SCVNGR for museums.)</p> <p><strong><img class="alignright size-full wp-image-1717" title="Hide&Seek" src="http://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-4.29.25-PM.png" alt="" width="212" height="48" srcset="https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-4.29.25-PM.png 212w, https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-4.29.25-PM-150x33.png 150w" sizes="(max-width: 212px) 100vw, 212px" />Hide&Seek</strong></p> <p>For other kinds of games, London-based <a href="http://www.hideandseek.net/">Hide&Seek</a>, showcased their first art museum app, <a href="http://www.tate.org.uk/modern/information/tatetrumps.shtm">Tate Trumps</a>, a card-game based app in which different paintings at the Tate Modern do battle, are collected, or examined by ‘mood.’ The free game is designed to be played while visitors are <strong>inside</strong> of the Tate Modern. As the Tate explains, “<em>In Battle mode, you need to ask yourself the question, ‘If this artwork came to life, how good would it be in a fight?’. In Mood mode, you’re looking for artworks you think are menacing, exhilarating or absurd. Or, if you wish you had a gallery of your own, try Collector mode, and find pictures which are famous, recently produced or practical to house. Once you’ve formed your collection, meet up with your friends, and play a fun game of trumps to see who did the best.</em>”</p> <p>According to Peter Law, development producer & creative project manager for Hide&Seek, games “can be used as marketing tools, to reach new audiences, or to change how people enjoy the galleries.” He says, “More than 20,000 games of Tate Trumps were played in the first two months after launch.” In the UK App Store, the app has 1020 ratings, averaging 2/5 stars; the most recent version fixes some bugs and has 23 ratings averaging 2.5/5 stars.</p> <p>Law is enthusiastic about the future of mobile games for museums, saying, “Museums are really interesting right now. They’re looking for new ways to engage people and to encourage them to experience their collections.” His company makes a variety of games, and can readily adapt the format of Tate Trumps for other collections.</p> <hr/> Update: Added clarifications for Hide&Seek<br />  </p> <div class='yarpp-related'> <h3>Related posts:</h3><ol> <li><a href="https://www.idea.org/blog/2011/03/31/mobile-product-development-principles-from-smithsonian/" rel="bookmark" title="Mobile product development principles – from Smithsonian">Mobile product development principles – from Smithsonian </a> <small>Today, Nancy Proctor, the head of mobile strategy and initiatives for the Smithsonian Institution, gave an online talk about...</small></li> <li><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/" rel="bookmark" title="What are QR Codes? And how are they useful for outreach?">What are QR Codes? And how are they useful for outreach? </a> <small>QR codes are a way to send information to mobile devices (e.g., a smartphone) using its camera. You send...</small></li> <li><a href="https://www.idea.org/blog/2011/03/24/web-app-and-native-apps-for-museums-museums-mobile-2011/" rel="bookmark" title="Web apps and native apps for museums: Museums & Mobile 2011">Web apps and native apps for museums: Museums & Mobile 2011 </a> <small>Museums are going mobile, and many companies are eager to help. 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Here are key points and comments Nancy shared about developing mobile products… Related posts: Web apps and native apps for museums: Museums & Mobile 2011 Museums are going mobile, and many companies are eager to <a href="https://www.idea.org/blog/2011/03/31/mobile-product-development-principles-from-smithsonian/">[…]</a></p> </article> <article class="post"> <h2><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/">What are QR Codes? And how are they useful for outreach?<i class="icon-arrow-right-alt1"></i></a></h2> <div style="padding: 10px 0"><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/"><img src="//img.youtube.com/vi/7OCyfV_k2_g/0.jpg" height="125" width="150" /></a></div> <p>QR codes are a way to send information to mobile devices (e.g., a smartphone) using its camera. You send a short blurb of text, or a web address (URL) by representing it as a code which people photograph from their phone. The codes are easy to generate. Several web sites and software programs will make the codes <a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/">[…]</a></p> <div style="clear:both"></div> </article> <article class="post"> <h2><a href="https://www.idea.org/blog/2011/03/24/web-app-and-native-apps-for-museums-museums-mobile-2011/">Web apps and native apps for museums: Museums & Mobile 2011<i class="icon-arrow-right-alt1"></i></a></h2> <p>Museums are going mobile, and many companies are eager to help. At yesterday’s Museums & Mobile 2011 online conference, several vendors promoted their wares. This is a summary of products, approaches, and some alternatives… Related posts: Museum tour apps for <a href="https://www.idea.org/blog/2011/03/24/web-app-and-native-apps-for-museums-museums-mobile-2011/">[…]</a></p> </article> <article class="post"> <h2><a href="https://www.idea.org/blog/2011/11/29/put-3d-objects-at-your-visitors-fingertips-uvam-on-the-ipad/">Put 3D objects at your visitors’ fingertips: UVaM on the iPad<i class="icon-arrow-right-alt1"></i></a></h2> <div style="padding: 10px 0">http://vimeo.com/31821923</div> <p>A Hopi doll with painted headdress springs to life, spinning under my finger tips on a new iPad app from the University of Virginia Art Museum (UVaM). The delightful app presents 19 different objects in 3D, to spin and zoom, providing an immediacy that rivals seeing an object in real life. In fact, it’s better in <a href="https://www.idea.org/blog/2011/11/29/put-3d-objects-at-your-visitors-fingertips-uvam-on-the-ipad/">[…]</a></p> <div style="clear:both"></div> </article> <article class="post"> <h2><a href="https://www.idea.org/blog/2011/04/11/science-game-contest-awarded-50k-prize-to-ineligible-candidate/">Science game contest awarded $50k prize to ineligible candidate<i class="icon-arrow-right-alt1"></i></a></h2> <p>The National STEM Video Game Challenge, awarded the $50k grand prize last week to a professional team that did not meet the eligibility criteria. This story came to my attention last week, when I wrote a blog post about a cool online science game for Middle School kids which won the grand prize as part of the <a href="https://www.idea.org/blog/2011/04/11/science-game-contest-awarded-50k-prize-to-ineligible-candidate/">[…]</a></p> </article> </section> </aside> </div> </div> </div> </main> <aside class="info-links"> <div class="container"> <div class="left-holder"> <p><time datetime="2011">24 Mar 2011</time> , post by <a href="https://www.idea.org/blog/author/idea/" title="Posts by IDEA" rel="author">IDEA</a></p> </div> <div class="right-holder"> <ul> <li><a href="https://www.idea.org/blog/tag/games/">games</a></li> <li><a href="https://www.idea.org/blog/tag/apps/">apps</a></li> <li><a href="https://www.idea.org/blog/tag/museum/">museum</a></li> <li><a href="https://www.idea.org/blog/tag/visitors/">visitors</a></li> <li><a href="https://www.idea.org/blog/tag/mobile/">mobile</a></li> </ul> </div> </div> </aside> <aside class="items-holder"> <div class="container"> <div class="list-items widget-apps-widget"><h3>Read more about <br class="separator"><strong>our language-related apps.</strong></h3> <ul> <li> <div class="item-holder"> <a href="http://www.idea.org/otherwordly"> <picture>  <source srcset="https://www.idea.org/blog/wp-content/uploads/2023/09/otherwordly_appicon_1024px_rounded_01-35x36.png, https://www.idea.org/blog/wp-content/uploads/2023/09/otherwordly_appicon_1024px_rounded_01-70x70.png 2x" media="(max-width: 767px)"> <source srcset="https://www.idea.org/blog/wp-content/uploads/2023/09/otherwordly_appicon_1024px_rounded_01-70x70.png, https://www.idea.org/blog/wp-content/uploads/2023/09/otherwordly_appicon_1024px_rounded_01-140x140.png 2x">  <img src="https://www.idea.org/blog/wp-content/uploads/2023/09/otherwordly_appicon_1024px_rounded_01-70x70.png" alt=""> </picture> <span class="title" style="color:#c46e3c">OtherWordly</span> </a> </div> </li> <li> <div class="hr"></div> <div class="item-holder"> <a href="http://www.idea.org/inotherwords"> <picture>  <source srcset="https://www.idea.org/blog/wp-content/uploads/2023/09/inotherwords_appicon_1024px_rounded_01-35x36.png, https://www.idea.org/blog/wp-content/uploads/2023/09/inotherwords_appicon_1024px_rounded_01-70x70.png 2x" media="(max-width: 767px)"> <source srcset="https://www.idea.org/blog/wp-content/uploads/2023/09/inotherwords_appicon_1024px_rounded_01-70x70.png, https://www.idea.org/blog/wp-content/uploads/2023/09/inotherwords_appicon_1024px_rounded_01-140x140.png 2x">  <img src="https://www.idea.org/blog/wp-content/uploads/2023/09/inotherwords_appicon_1024px_rounded_01-70x70.png" alt=""> </picture> <span class="title" style="color:#8b8be0">In Other Words</span> </a> </div> </li> <li> <div class="hr"></div> <div class="item-holder"> <a href="http://www.idea.org/linguabase"> <picture>  <source srcset="https://www.idea.org/blog/wp-content/uploads/2023/09/linguabase_appicon_1024px_rounded_01-35x36.png, https://www.idea.org/blog/wp-content/uploads/2023/09/linguabase_appicon_1024px_rounded_01-70x70.png 2x" media="(max-width: 767px)"> <source srcset="https://www.idea.org/blog/wp-content/uploads/2023/09/linguabase_appicon_1024px_rounded_01-70x70.png, https://www.idea.org/blog/wp-content/uploads/2023/09/linguabase_appicon_1024px_rounded_01-140x140.png 2x">  <img src="https://www.idea.org/blog/wp-content/uploads/2023/09/linguabase_appicon_1024px_rounded_01-70x70.png" alt=""> </picture> <span class="title" style="color:#b859cc">Liguabase</span> </a> </div> </li> </ul> </div> </div> </aside> <footer id="footer"> <div class="container"> <nav class="page-nav"> <ul> <li id="menu-item-4498" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-4498"><a href="https://www.idea.org/blog/">Home</a></li> <li id="menu-item-4497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4497"><a href="https://www.idea.org/blog/about/">Mission & history</a></li> <li id="menu-item-4499" class="popup menu-item menu-item-type-custom menu-item-object-custom menu-item-4499"><a title="popup" class="js-btn-show-popups" href="#wrapper">Browse topics</a></li> <li id="menu-item-4666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4666"><a href="https://www.idea.org/blog/contact/">Contact IDEA</a></li> <li>Copyright © 2024 <a href="https://www.idea.org/blog">IDEA</a></li> </ul> </nav> </div> </footer> </div> <link rel='stylesheet' id='yarppRelatedCss-css' href='//www.idea.org/blog/wp-content/plugins/yet-another-related-posts-plugin/style/related.css' type='text/css' media='all' /> <script type='text/javascript'> /* <![CDATA[ */ var wpcf7 = {"apiSettings":{"root":"https:\/\/www.idea.org\/blog\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"},"cached":"1"}; 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Mobile games for museums: SCVNGR & Hide&Seek – IDEA