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pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-2 pc-minWidth-0 _flexGrow_1yrbq_302 pc-reset"><div class="pencraft pc-display-flex pc-gap-8 pc-paddingBottom-4 pc-alignItems-center pc-reset"><div draggable="false" class="pencraft pc-display-flex pc-position-relative pc-reset"><div style="width:18px;height:18px;" class="pencraft pc-display-flex pc-reset _bg-white_1yrbq_295 pc-borderRadius-xs _overflow-hidden_1yrbq_315 _sizing-border-box_1yrbq_349"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png"/><img src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png" sizes="100vw" alt="On Substack" width="36" height="36" style="width:18px;height:18px;" draggable="false" class="_img_16u6n_1 _object-fit-cover_16u6n_5 pencraft pc-reset"/></picture></div></div><div class="pencraft _flexGrow_1yrbq_302 pc-reset _ellipsis_1yrbq_343 _color-vibrance-secondary_h3mln_229 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-13_h3mln_39 _weight-regular_h3mln_142 _nowrap_h3mln_249 _reset_h3mln_1">On Substack</div></div><div class="pencraft pc-reset _color-vibrance-primary_h3mln_226 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-medium_h3mln_145 _clamp_h3mln_254 _clamp-2_h3mln_263 _reset_h3mln_1">Getting started on Substack: A guide for Instagrammers </div></div></div></div></a><div 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d="M1.96484 8.92857V19.9505L10.0001 14.6347L18.0354 19.9505V8.92857H1.96484Z" stroke="none"></path></g></svg></div><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-11_h3mln_31 _weight-semibold_h3mln_148 _reset_h3mln_1">Notes</div></a><a id="trigger50285" aria-expanded="false" aria-haspopup="dialog" aria-controls="dialog50286" ariaLabel="View more" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-8 pc-width-64 pc-alignItems-center pc-reset _cursor-pointer_1yrbq_219 _button_qtdwu_1"><div class="pencraft pc-display-flex pc-flexDirection-column pc-width-64 pc-height-64 pc-justifyContent-center pc-alignItems-center pc-reset _bg-secondary_1yrbq_192 _animate_1yrbq_199 pc-borderRadius-lg _icon_qtdwu_4"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="var(--color-fg-primary)" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-ellipsis"><circle cx="12" cy="12" r="1"></circle><circle cx="19" cy="12" r="1"></circle><circle cx="5" cy="12" r="1"></circle></svg></div><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-11_h3mln_31 _weight-semibold_h3mln_148 _reset_h3mln_1">More</div></a></div></div></div></div></div></div></div></div></div></div><div class="post-header"><div class="pencraft pc-display-flex pc-reset post-label"><a href="https://on.substack.com/s/resources/?utm_source=substack&utm_medium=menu" class="pencraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-meta_h3mln_115 _size-14_h3mln_43 _weight-medium_h3mln_145 _transform-uppercase_h3mln_237 _reset_h3mln_1 _meta_h3mln_437">Resources</a></div><h1 class="post-title unpublished">Getting started on Substack: A guide for Instagrammers </h1><h3 class="subtitle">Tips to get started from writers big on Instagram who are taking back control of their audience</h3><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-16 pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-16 pc-paddingBottom-16 pc-reset"><div class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset byline-wrapper"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><div class="pencraft pc-display-flex pc-gap-4 pc-reset"><div class="pencraft pc-reset _color-pub-secondary-text_h3mln_193 _line-height-20_h3mln_80 _font-meta_h3mln_115 _size-11_h3mln_31 _weight-medium_h3mln_145 _transform-uppercase_h3mln_237 _reset_h3mln_1 _meta_h3mln_437">Aug 22, 2022</div></div></div></div></div><div class="pencraft pc-display-flex pc-gap-16 pc-paddingTop-16 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-center _flexGrow_1yrbq_302 pc-reset _border-top-detail-themed_1yrbq_47 _border-bottom-detail-themed_1yrbq_50 post-ufi"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div 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width="498" height="341.3258426966292" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":488,"width":712,"resizeWidth":498,"bytes":22667,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png 1456w" sizes="100vw" fetchpriority="high"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><h2 class="header-anchor-post"><strong>Step 1: Set up your account</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§step-set-up-your-account" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/step-set-up-your-account" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p><span>When </span><a href="https://substack.com/signup?utm_source=substack&utm_campaign=on&utm_content=instagram_migration" rel>setting up your Substack</a><span> publication for the first time you will be prompted to pick a publication name and URL. </span></p><p>Our in-house SEO experts often encourage those with a substantial following elsewhere to use their name as their URL, then choose something memorable for the publication name. The main thing is to pick a title and URL that is memorable and searchable.</p><p>You’ll be asked to create a one-line description. This is what visitors see when they land on your Substack site for the first time. A great one-liner clearly and concisely highlights what your publication is, and what differentiates it from the other newsletters out there. </p><p><strong>Here are a few examples:</strong></p><ul><li><p><a href="https://sarapetersen.substack.com/" rel>In Pursuit of Clean Countertops</a><br/><em>sarapetersen.substack.com</em><span> </span><br/><span>Unpacking my obsession with momfluencer culture to destroy the myth of the perfect mama.</span></p></li><li><p><a href="https://jessicadefino.substack.com/" rel>The Unpublishable</a><span> </span><br/><em>jessicadefino.substack.com</em><span> </span><br/><span>What the beauty industry won't tell you, from a reporter on a mission to reform it.</span></p></li><li><p><a href="https://dinneralovestory.substack.com/" rel>Dinner, A Love Story</a><span> </span><br/><em>dinneralovestory.substack.com</em><span> </span><br/><span>A newsletter devoted to the family meal, however you define “family” and however you define “meal.” Written by the NY Times bestselling author of the Dinner: A Love Story book series including, most recently “The Weekday Vegetarians.”</span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png" width="1456" height="992" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/bd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":992,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption"><a href="https://dinneralovestory.substack.com/" rel>Dinner, A Love Story</a></figcaption></figure></div></li></ul><blockquote><p><em><span>Watch: </span><a href="https://www.youtube.com/watch?v=Zp1KRvM1wW8" rel>How to start a Substack</a><span> as you </span><a href="https://substack.com/signup?utm_source=substack" rel>set up your account.</a></em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><h4 class="header-anchor-post"><strong>Why Substack: Free speech and support structures</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§why-substack-free-speech-and-support-structures" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/why-substack-free-speech-and-support-structures" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><blockquote><p>“One of the reasons I choose Substack is they vehemently support free speech. And respect their writers. They have actual conversations and communication about the content shared. And, there are real people behind their customer service. Unlike here.”</p></blockquote><p><span>— </span><a href="https://substack.com/profile/57525180-house-inhabit" rel>Jessica Reed Kraus</a><span>, </span><a href="https://jessicareedkraus.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profile?utm_source=%2Fprofile%2F57525180-house-inhabit&utm_medium=reader2" rel>House Inhabit</a><span> (</span><a href="https://www.instagram.com/stories/houseinhabit/2897106604902982851/?hl=en" rel>Instagram</a><span>, 1M followers)</span></p><p><em>Source: Instagram story</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt title srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><h2 class="header-anchor-post"><strong>Step 2: Craft your first post</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§step-craft-your-first-post" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/step-craft-your-first-post" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>Share a post for new readers to land on. When crafting your first post, you might think of it like a manifesto—a public declaration of why you are sharing your work here. </p><p>Include your personal story, explain why you are here, and outline your hopes for how you will use the space. Consider this a conversation and prompt your new readers to engage with the post in the comments. Don’t forget to include a subscribe button or two.</p><p><strong>Examples of first posts:</strong></p><ul><li><p><a href="https://lisaolivera.substack.com/p/a-warm-welcome" rel>Lisa Oliver</a><span> starts with a header, paired with a button, that cuts straight to what her Substack will offer: “Human Stuff is a free weekly newsletter. If you’d like to create reciprocity for my work and also access my monthly audio recording, q&a, & journaling guide, I invite you to become a paid subscriber. Your support means so much.” Then outlines what will unfold in the rest of the post: “The purpose of this first letter is to introduce myself, share why I am here, and give you some insight on the journey to starting this space and what to expect moving forward.”</span></p></li><li><p><a href="https://sarahwilson.substack.com/p/why-im-back-to-newslettering" rel>Sarah Wilson</a><span> explains her </span><em>why </em><span>for being on Substack: “The world needs deeper, more intimate, nuanced, and mindfully curated information.”</span></p></li><li><p><a href="https://yungpueblo.substack.com/p/progress-and-slow-movement" rel>Yung Pueblo</a><span> outlines what the newsletter space will look like: “I want to use this platform to expand creatively and allow myself more space for experimentation and depth.”</span></p></li></ul><blockquote><p><em><span>Watch: </span><a href="https://www.youtube.com/watch?v=kjc7GFFnkU4" rel>How to make a post on Substack</a></em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt title srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><h4 class="header-anchor-post"><strong>Finding your value</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§finding-your-value" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/finding-your-value" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><blockquote><p>“There was a time when I gave away a lot of myself here. You really COULD talk about things, with nuance, and length. But now it’s all about reels, and that’s fine, but this isn’t really feeling like the place for me, as a writer. Because first and foremost, that’s what I am. A writer. Not a brand, not a content creator. Not a meme maker. I like writing lots of words, and I have been left increasingly wondering where to put them. The personal words. The unpaid ones. The deeply honest and direct ones. Where do my words belong where they feel safe and valued?</p><p>“So I am starting a Substack. There I hope to connect more with the people who read my words. Build a little community. One based on interest and connection and not dictated for us by a corporation’s algorithm.”</p></blockquote><p><span>—</span><a href="https://substack.com/profile/12534949-amy-abrahams" rel>Amy Abraham</a><span>, </span><a href="https://amyabrahams.substack.com/" rel>Tiny Chaos</a><span> (</span><a href="https://www.instagram.com/amy_abrahams/?hl=en" rel>Instagram</a><span>, 5K)</span></p><p><em><span>Source: </span><a href="https://www.instagram.com/p/CgzraUlowld/?hl=en" rel>Instagram post</a></em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><h2 class="header-anchor-post"><strong>Step 3: Let your followers know</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§step-let-your-followers-know" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/step-let-your-followers-know" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>Now it’s time to spread the word! It’s likely you’ve invested a lot of time in building your Instagram following. Make sure you make it easy for followers to join you in the space you are creating on Substack. </p><ul><li><p><strong>Update the link in your bio.</strong><span> Stating you have a newsletter and adding an emoji in your bio makes it extra clear for your followers. </span><a href="https://www.instagram.com/adammingstudio/" rel>Adam Ming links to his Substack from his Instagram bio.</a></p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png" width="1456" height="459" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":459,"width":1456,"resizeWidth":null,"bytes":270526,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt title srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Adam Ming’s Instagram bio.</figcaption></figure></div><ul><li><p><strong>Link to your Substack in your Instagram Stories. </strong><span>Record a short view promoting your most recent post or simply take a screenshot to share it to your story using the Link tool so followers can quickly jump into Substack and subscribe, while staying within Instagram. </span><a href="https://www.instagram.com/stories/highlights/18020938570398148/?hl=en" rel>Here illustrator Liana Finck shares an Instagram story for her Substack.</a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png" width="339" height="600.1344537815127" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1264,"width":714,"resizeWidth":339,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Liana Finck’s Instagram story.</figcaption></figure></div></li><li><p><strong>Add Substack stickers to your Stories. </strong><span>Simply search for “Substack” in your Instagram stickers and you’ll find a few custom designs from our team to add to your posts</span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif" width="700" height="500" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":500,"width":700,"resizeWidth":null,"bytes":2704065,"alt":null,"title":null,"type":"image/gif","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/68751847?img=https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>.</p></li><li><p><strong>Create an Instagram Story Highlight for your Substack.</strong><span> Whenever you share a new post, thread, podcast or anything else on Substack, share it to your Instagramries. Keeping an archive via Story Highlights allows your recent Substack posts to have a prime place on your profile. </span><a href="https://www.instagram.com/stories/highlights/17942585632585416/" rel>Here’s Sarah Blondin’s newsletter highlight.</a></p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png" width="979" height="467" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":467,"width":979,"resizeWidth":null,"bytes":117648,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Sarah Blondin Instagram highlight.</figcaption></figure></div><ul><li><p><strong>Screenshot an expert of your Substack post and share on your feed. </strong><span>Highlighting quotes or experts of your writing that you are proud of to share on your feed can be an effective way to draw followers in. Remember to point followers to your bio for the full story. Here’s </span><a href="https://www.instagram.com/p/CdWN1jeOWr0/?hl=enc" rel>Suleika Jaouad</a><span> and </span><a href="https://www.instagram.com/p/ChVGf0kuz5q/" rel>Lisa Olivera</a><span> screenshoted posts. </span></p></li></ul><div class="instagram" data-attrs="{"instagram_id":"CdWN1jeOWr0","title":"A post shared by Suleika Jaouad - سليكة جواد (@suleikajaouad)","author_name":"suleikajaouad","thumbnail_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/__ss-rehost__IG-CdWN1jeOWr0.jpg","timestamp":null,"belowTheFold":true}" data-component-name="InstagramToDOM"><div class="instagram-top-bar"><a class="instagram-author-name" href="https://instagram.com/suleikajaouad" target="_blank" rel>suleikajaouad</a></div><a class="instagram-image" href="https://instagram.com/p/CdWN1jeOWr0" target="_blank" rel><img src="https://substackcdn.com/image/fetch/w_640,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F__ss-rehost__IG-CdWN1jeOWr0.jpg" loading="lazy"/></a><div class="instagram-bottom-bar"><div class="instagram-title"><span>A post shared by Suleika Jaouad - سليكة جواد (</span><a href="https://instagram.com/suleikajaouad" target="_blank" rel>@suleikajaouad</a><span>)</span></div></div></div><blockquote><p><em><span>Need help with designs for Instagram? Download a graphic from our Instagram starter pack </span><a href="https://www.dropbox.com/sh/hh6x0nf443lor9o/AADMF7UReXogV94FHiwvEWlma?dl=0" rel>here</a><span>.</span></em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://www.dropbox.com/sh/hh6x0nf443lor9o/AADMF7UReXogV94FHiwvEWlma?dl=0" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png" width="486" height="486" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1000,"width":1000,"resizeWidth":486,"bytes":261882,"alt":null,"title":null,"type":"image/png","href":"https://www.dropbox.com/sh/hh6x0nf443lor9o/AADMF7UReXogV94FHiwvEWlma?dl=0","belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/68751847?img=https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png","isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><h4 class="header-anchor-post"><strong>A space to tell the full story</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§a-space-to-tell-the-full-story" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/a-space-to-tell-the-full-story" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><blockquote><p>“When it comes to food (especially on Instagram!), you usually only get to see a perfect final product and none of the glorious trial and error that comes before it. Kitchen Projects is all about giving you a look behind the scenes. Part toolkit, part love letter to food, I want to take you on a deep dive on how to achieve your perfect pastry.”</p></blockquote><p><span>— </span><a href="https://substack.com/profile/11244166-nicola-lamb" rel>Nicola Lamb</a><span>, </span><a href="https://kitchenprojects.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profile?utm_source=%2Fprofile%2F11244166-nicola-lamb&utm_medium=reader2" rel>Kitchen Projects</a><span> (</span><a href="https://www.instagram.com/nicolaalamb/?hl=en" rel>Instagram</a><span>, 27K)</span></p><p><em><span>Source: </span><a href="https://kitchenprojects.substack.com/about" rel>About page</a></em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><h2 class="header-anchor-post"><strong>Step 4: Keep growing your community</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§step-keep-growing-your-community" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/step-keep-growing-your-community" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p><span>We are committed to building a community experience that puts you and your followers in charge. The last era of the internet has been dominated by platforms owning people, but </span><a href="https://on.substack.com/p/substack-is-for-communities" rel>the next era</a><span> will be about people owning platforms. </span></p><p>Writing naturally brings together people who share an interest in a topic or a perspective on the world. Engaging your followers on Substack begins in the comments and discussion threads. </p><ul><li><p><a href="https://substack.com/profile/17556349-caroline-chambers" rel>Caroline Chambers</a><span> uses discussion threads to crowdsource </span><a href="https://whattocook.substack.com/p/summer-travel-restaurant-recommendations/comments" rel>restaurant recommendations</a><span> and </span><a href="https://whattocook.substack.com/p/favorite-regional-recipes/comments?s=w" rel>recipes</a><span>.</span></p></li><li><p><a href="https://substack.com/profile/11996-sarah-bessey" rel>Sarah Bessey</a><span> asks for help assembling a </span><a href="https://sarahbessey.substack.com/p/want-to-help-build-my-christmas-gift/comments?s=r" rel>Christmas gift guide</a><span>.</span></p></li><li><p><a href="https://substack.com/profile/57525180-jessica-reed-kraus" rel>Jessica Reed Kraus</a><span> digs into the details with readers in the </span><a href="https://jessicareedkraus.substack.com/p/wheres-britney/comments" rel>comments</a><span>.</span></p></li></ul><p>Some writers take it a step further and do something with followers. Together, they are finding dynamic ways to connect.</p><ul><li><p><a href="https://substack.com/profile/17121817-carissa-potter" rel>Carissa Potter</a><span> hosts live </span><a href="https://peopleiveloved.substack.com/p/draw-chat-with-me-c0f" rel>drawing and writing sessions on Zoom</a><span> with paid subscribers. </span></p></li><li><p><a href="https://substack.com/profile/6876511-emily-oster" rel>Emily Oster</a><span> of </span><a href="https://emilyoster.substack.com/" rel>ParentData</a><span> publishes responses to questions her paid subscribers submit, covering topics from </span><a href="https://emilyoster.substack.com/p/rapid-fire-reader-questions-bad?s=r" rel>baby burping to the Doman Method</a><span>.</span></p></li><li><p><a href="https://substack.com/profile/6043651-elizabeth" rel>Elizabeth Held</a><span> host </span><a href="https://whattoreadif.substack.com/p/summer-reading-bingo-2022" rel>summer reading bingo </a><span>with all her book loving subscribers.</span></p></li></ul><blockquote><p><span>Keep reading: </span><a href="https://on.substack.com/p/how-to-engage-readers-substack" rel>How to find and engage your readers</a></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><h4 class="header-anchor-post"><strong>A new internet</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§a-new-internet" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/68751847/a-new-internet" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><blockquote><p>“I used to really enjoy Twitter and Instagram, but it feels so manipulative: it’s selling you, rather than you selling yourself. Substack feels like eating a nourishing meal, whereas Instagram and Twitter feel like eating candy bars.”</p></blockquote><p><span>— </span><a href="https://substack.com/profile/32926817-kevin-morby" rel>Kevin Morby</a><span>, </span><a href="https://kevinmorby.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profile?utm_source=%2Fprofile%2F32926817-kevin-morby&utm_medium=reader2" rel>Fam Club</a><span> (</span><a href="https://www.instagram.com/kevinmorby/?hl=en" rel>Instagram</a><span>, 88K)</span></p><p><em><span>Source: </span><a href="https://www.theguardian.com/music/2022/aug/18/in-the-streaming-era-substack-helps-indie-rockers-pay-the-bills-can-it-last" rel>The Guardian</a></em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" 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https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png" width="1200" height="44" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a></figure></div><p><span>To learn more, visit our </span><a href="https://substack.com/resources" rel>Resource Center</a><span> for strategic guidance and </span><a href="https://support.substack.com/hc/en-us" rel>Support Center</a><span>.</span></p><p class="button-wrapper" data-attrs="{"url":"https://substack.com/signup?utm_source=substack&utm_campaign=on&utm_content=instagram_migration","text":"Start a Substack","action":null,"class":null}" 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srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png"/><img src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png" sizes="100vw" alt="On Substack" width="36" height="36" style="width:18px;height:18px;" draggable="false" class="_img_16u6n_1 _object-fit-cover_16u6n_5 pencraft pc-reset"/></picture></div></div><div class="pencraft _flexGrow_1yrbq_302 pc-reset _ellipsis_1yrbq_343 _color-vibrance-secondary_h3mln_229 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-13_h3mln_39 _weight-regular_h3mln_142 _nowrap_h3mln_249 _reset_h3mln_1">On Substack</div></div><div class="pencraft pc-reset 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of subscribers\",\"mux_env_key\":\"u42pci814i6011qg3segrcpp9\",\"sentry_environment\":\"production\",\"launchWelcomePage\":false,\"noIndex\":false,\"post\":{\"audience\":\"everyone\",\"audience_before_archived\":null,\"canonical_url\":\"https://on.substack.com/p/migrate-from-instagram-web\",\"default_comment_sort\":null,\"editor_v2\":false,\"exempt_from_archive_paywall\":false,\"free_unlock_required\":false,\"id\":68751847,\"podcast_art_url\":null,\"podcast_duration\":null,\"podcast_preview_upload_id\":null,\"podcast_upload_id\":null,\"podcast_url\":\"\",\"post_date\":\"2022-08-22T14:24:09.610Z\",\"publication_id\":1,\"search_engine_description\":null,\"search_engine_title\":null,\"section_id\":2474,\"should_send_free_preview\":false,\"show_guest_bios\":true,\"slug\":\"migrate-from-instagram-web\",\"social_title\":\"Getting started on Substack: A guide for Instagrammers\u00A0\",\"subtitle\":\"Tips to get started from writers big on Instagram who are taking back control of their 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switch\",\"body_html\":\"<p></p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4da9bf5c-be8a-468e-8661-7174344a24a2_712x488.png 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y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a></figure></div><h2><strong>Step 1: Set up your account</strong></h2><p>When <a href=\\\"https://substack.com/signup?utm_source=substack&utm_campaign=on&utm_content=instagram_migration\\\">setting up your Substack</a> publication for the first time you will be prompted to pick a publication name and URL. </p><p>Our in-house SEO experts often encourage those with a substantial following elsewhere to use their name as their URL, then choose something memorable for the publication name. The main thing is to pick a title and URL that is memorable and searchable.</p><p>You\u2019ll be asked to create a one-line description. This is what visitors see when they land on your Substack site for the first time. A great one-liner clearly and concisely highlights what your publication is, and what differentiates it from the other newsletters out there. </p><p><strong>Here are a few examples:</strong></p><ul><li><p><a href=\\\"https://sarapetersen.substack.com/\\\">In Pursuit of Clean Countertops</a><br><em>sarapetersen.substack.com</em> <br>Unpacking my obsession with momfluencer culture to destroy the myth of the perfect mama.</p></li><li><p><a href=\\\"https://jessicadefino.substack.com/\\\">The Unpublishable</a> <br><em>jessicadefino.substack.com</em> <br>What the beauty industry won't tell you, from a reporter on a mission to reform it.</p></li><li><p><a href=\\\"https://dinneralovestory.substack.com/\\\">Dinner, A Love Story</a> <br><em>dinneralovestory.substack.com</em> <br>A newsletter devoted to the family meal, however you define \u201Cfamily\u201D and however you define \u201Cmeal.\u201D Written by the NY Times bestselling author of the Dinner: A Love Story book series including, most recently \u201CThe Weekday Vegetarians.\u201D</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png\\\" width=\\\"1456\\\" height=\\\"992\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/bd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":992,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd28f82e-8454-47ac-bc40-1442ca62bbdc_1600x1090.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a><figcaption class=\\\"image-caption\\\"><a href=\\\"https://dinneralovestory.substack.com/\\\">Dinner, A Love Story</a></figcaption></figure></div></li></ul><blockquote><p><em>Watch: <a href=\\\"https://www.youtube.com/watch?v=Zp1KRvM1wW8\\\">How to start a Substack</a> as you <a href=\\\"https://substack.com/signup?utm_source=substack\\\">set up your account.</a></em></p></blockquote><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><h4><strong>Why Substack: Free speech and support structures</strong></h4><blockquote><p>\u201COne of the reasons I choose Substack is they vehemently support free speech. And respect their writers. They have actual conversations and communication about the content shared. And, there are real people behind their customer service. Unlike here.\u201D</p></blockquote><p>\u2014 <a href=\\\"https://substack.com/profile/57525180-house-inhabit\\\">Jessica Reed Kraus</a>, <a href=\\\"https://jessicareedkraus.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profile?utm_source=%2Fprofile%2F57525180-house-inhabit&utm_medium=reader2\\\">House Inhabit</a> (<a href=\\\"https://www.instagram.com/stories/houseinhabit/2897106604902982851/?hl=en\\\">Instagram</a>, 1M followers)</p><p><em>Source: Instagram story</em></p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" title=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><h2><strong>Step 2: Craft your first post</strong></h2><p>Share a post for new readers to land on. When crafting your first post, you might think of it like a manifesto\u2014a public declaration of why you are sharing your work here. </p><p>Include your personal story, explain why you are here, and outline your hopes for how you will use the space. Consider this a conversation and prompt your new readers to engage with the post in the comments. Don\u2019t forget to include a subscribe button or two.</p><p><strong>Examples of first posts:</strong></p><ul><li><p><a href=\\\"https://lisaolivera.substack.com/p/a-warm-welcome\\\">Lisa Oliver</a> starts with a header, paired with a button, that cuts straight to what her Substack will offer: \u201CHuman Stuff is a free weekly newsletter. If you\u2019d like to create reciprocity for my work and also access my monthly audio recording, q&a, & journaling guide, I invite you to become a paid subscriber. Your support means so much.\u201D Then outlines what will unfold in the rest of the post: \u201CThe purpose of this first letter is to introduce myself, share why I am here, and give you some insight on the journey to starting this space and what to expect moving forward.\u201D</p></li><li><p><a href=\\\"https://sarahwilson.substack.com/p/why-im-back-to-newslettering\\\">Sarah Wilson</a> explains her <em>why </em>for being on Substack: \u201CThe world needs deeper, more intimate, nuanced, and mindfully curated information.\u201D</p></li><li><p><a href=\\\"https://yungpueblo.substack.com/p/progress-and-slow-movement\\\">Yung Pueblo</a> outlines what the newsletter space will look like: \u201CI want to use this platform to expand creatively and allow myself more space for experimentation and depth.\u201D</p></li></ul><blockquote><p><em>Watch: <a href=\\\"https://www.youtube.com/watch?v=kjc7GFFnkU4\\\">How to make a post on Substack</a></em></p></blockquote><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" title=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26a68e16-01ea-41bc-a3ef-8e19c9d5ed7c_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><h4><strong>Finding your value</strong></h4><blockquote><p>\u201CThere was a time when I gave away a lot of myself here. You really COULD talk about things, with nuance, and length. But now it\u2019s all about reels, and that\u2019s fine, but this isn\u2019t really feeling like the place for me, as a writer. Because first and foremost, that\u2019s what I am. A writer. Not a brand, not a content creator. Not a meme maker. I like writing lots of words, and I have been left increasingly wondering where to put them. The personal words. The unpaid ones. The deeply honest and direct ones. Where do my words belong where they feel safe and valued?</p><p>\u201CSo I am starting a Substack. There I hope to connect more with the people who read my words. Build a little community. One based on interest and connection and not dictated for us by a corporation\u2019s algorithm.\u201D</p></blockquote><p>\u2014<a href=\\\"https://substack.com/profile/12534949-amy-abrahams\\\">Amy Abraham</a>, <a href=\\\"https://amyabrahams.substack.com/\\\">Tiny Chaos</a> (<a href=\\\"https://www.instagram.com/amy_abrahams/?hl=en\\\">Instagram</a>, 5K)</p><p><em>Source: <a href=\\\"https://www.instagram.com/p/CgzraUlowld/?hl=en\\\">Instagram post</a></em></p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6f83178-882b-4187-83a2-7aa7e3d10422_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><h2><strong>Step 3: Let your followers know</strong></h2><p>Now it\u2019s time to spread the word! It\u2019s likely you\u2019ve invested a lot of time in building your Instagram following. Make sure you make it easy for followers to join you in the space you are creating on Substack. </p><ul><li><p><strong>Update the link in your bio.</strong> Stating you have a newsletter and adding an emoji in your bio makes it extra clear for your followers. <a href=\\\"https://www.instagram.com/adammingstudio/\\\">Adam Ming links to his Substack from his Instagram bio.</a></p></li></ul><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png\\\" width=\\\"1456\\\" height=\\\"459\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":459,"width":1456,"resizeWidth":null,"bytes":270526,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" title=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a><figcaption class=\\\"image-caption\\\">Adam Ming\u2019s Instagram bio.</figcaption></figure></div><ul><li><p><strong>Link to your Substack in your Instagram Stories. </strong>Record a short view promoting your most recent post or simply take a screenshot to share it to your story using the Link tool so followers can quickly jump into Substack and subscribe, while staying within Instagram. <a href=\\\"https://www.instagram.com/stories/highlights/18020938570398148/?hl=en\\\">Here illustrator Liana Finck shares an Instagram story for her Substack.</a></p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png\\\" width=\\\"339\\\" height=\\\"600.1344537815127\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1264,"width":714,"resizeWidth":339,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a><figcaption class=\\\"image-caption\\\">Liana Finck\u2019s Instagram story.</figcaption></figure></div></li><li><p><strong>Add Substack stickers to your Stories. </strong>Simply search for \u201CSubstack\u201D in your Instagram stickers and you\u2019ll find a few custom designs from our team to add to your posts</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif\\\" width=\\\"700\\\" height=\\\"500\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":500,"width":700,"resizeWidth":null,"bytes":2704065,"alt":null,"title":null,"type":"image/gif","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/68751847?img=https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7de39bb9-cf37-4cd7-be38-b997c5695e7c_700x500.gif 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a></figure></div><p>.</p></li><li><p><strong>Create an Instagram Story Highlight for your Substack.</strong> Whenever you share a new post, thread, podcast or anything else on Substack, share it to your Instagramries. Keeping an archive via Story Highlights allows your recent Substack posts to have a prime place on your profile. <a href=\\\"https://www.instagram.com/stories/highlights/17942585632585416/\\\">Here\u2019s Sarah Blondin\u2019s newsletter highlight.</a></p></li></ul><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png\\\" width=\\\"979\\\" height=\\\"467\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":467,"width":979,"resizeWidth":null,"bytes":117648,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a><figcaption class=\\\"image-caption\\\">Sarah Blondin Instagram highlight.</figcaption></figure></div><ul><li><p><strong>Screenshot an expert of your Substack post and share on your feed. </strong>Highlighting quotes or experts of your writing that you are proud of to share on your feed can be an effective way to draw followers in. Remember to point followers to your bio for the full story. Here\u2019s <a href=\\\"https://www.instagram.com/p/CdWN1jeOWr0/?hl=enc\\\">Suleika Jaouad</a> and <a href=\\\"https://www.instagram.com/p/ChVGf0kuz5q/\\\">Lisa Olivera</a> screenshoted posts. </p></li></ul><div class=\\\"instagram\\\" data-attrs=\\\"{"instagram_id":"CdWN1jeOWr0","title":"A post shared by Suleika Jaouad - \u0633\u0644\u064A\u0643\u0629 \u062C\u0648\u0627\u062F (@suleikajaouad)","author_name":"suleikajaouad","thumbnail_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/__ss-rehost__IG-CdWN1jeOWr0.jpg","timestamp":null,"belowTheFold":true}\\\" data-component-name=\\\"InstagramToDOM\\\"><div class=\\\"instagram-top-bar\\\"><a class=\\\"instagram-author-name\\\" href=\\\"https://instagram.com/suleikajaouad\\\" target=\\\"_blank\\\">suleikajaouad</a></div><a class=\\\"instagram-image\\\" href=\\\"https://instagram.com/p/CdWN1jeOWr0\\\" target=\\\"_blank\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_640,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F__ss-rehost__IG-CdWN1jeOWr0.jpg\\\" loading=\\\"lazy\\\"></a><div class=\\\"instagram-bottom-bar\\\"><div class=\\\"instagram-title\\\">A post shared by Suleika Jaouad - \u0633\u0644\u064A\u0643\u0629 \u062C\u0648\u0627\u062F (<a href=\\\"https://instagram.com/suleikajaouad\\\" target=\\\"_blank\\\">@suleikajaouad</a>)</div></div></div><blockquote><p><em>Need help with designs for Instagram? Download a graphic from our Instagram starter pack <a href=\\\"https://www.dropbox.com/sh/hh6x0nf443lor9o/AADMF7UReXogV94FHiwvEWlma?dl=0\\\">here</a>.</em></p></blockquote><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://www.dropbox.com/sh/hh6x0nf443lor9o/AADMF7UReXogV94FHiwvEWlma?dl=0\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png\\\" width=\\\"486\\\" height=\\\"486\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1000,"width":1000,"resizeWidth":486,"bytes":261882,"alt":null,"title":null,"type":"image/png","href":"https://www.dropbox.com/sh/hh6x0nf443lor9o/AADMF7UReXogV94FHiwvEWlma?dl=0","belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/68751847?img=https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png","isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F152e4df5-3f71-4f81-8021-179e35b5462f_1000x1000.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><h4><strong>A space to tell the full story</strong></h4><blockquote><p>\u201CWhen it comes to food (especially on Instagram!), you usually only get to see a perfect final product and none of the glorious trial and error that comes before it. Kitchen Projects is all about giving you a look behind the scenes. Part toolkit, part love letter to food, I want to take you on a deep dive on how to achieve your perfect pastry.\u201D</p></blockquote><p>\u2014 <a href=\\\"https://substack.com/profile/11244166-nicola-lamb\\\">Nicola Lamb</a>, <a href=\\\"https://kitchenprojects.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profile?utm_source=%2Fprofile%2F11244166-nicola-lamb&utm_medium=reader2\\\">Kitchen Projects</a> (<a href=\\\"https://www.instagram.com/nicolaalamb/?hl=en\\\">Instagram</a>, 27K)</p><p><em>Source: <a href=\\\"https://kitchenprojects.substack.com/about\\\">About page</a></em></p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><h2><strong>Step 4: Keep growing your community</strong></h2><p>We are committed to building a community experience that puts you and your followers in charge. The last era of the internet has been dominated by platforms owning people, but <a href=\\\"https://on.substack.com/p/substack-is-for-communities\\\">the next era</a> will be about people owning platforms. </p><p>Writing naturally brings together people who share an interest in a topic or a perspective on the world. Engaging your followers on Substack begins in the comments and discussion threads. </p><ul><li><p><a href=\\\"https://substack.com/profile/17556349-caroline-chambers\\\">Caroline Chambers</a> uses discussion threads to crowdsource <a href=\\\"https://whattocook.substack.com/p/summer-travel-restaurant-recommendations/comments\\\">restaurant recommendations</a> and <a href=\\\"https://whattocook.substack.com/p/favorite-regional-recipes/comments?s=w\\\">recipes</a>.</p></li><li><p><a href=\\\"https://substack.com/profile/11996-sarah-bessey\\\">Sarah Bessey</a> asks for help assembling a <a href=\\\"https://sarahbessey.substack.com/p/want-to-help-build-my-christmas-gift/comments?s=r\\\">Christmas gift guide</a>.</p></li><li><p><a href=\\\"https://substack.com/profile/57525180-jessica-reed-kraus\\\">Jessica Reed Kraus</a> digs into the details with readers in the <a href=\\\"https://jessicareedkraus.substack.com/p/wheres-britney/comments\\\">comments</a>.</p></li></ul><p>Some writers take it a step further and do something with followers. Together, they are finding dynamic ways to connect.</p><ul><li><p><a href=\\\"https://substack.com/profile/17121817-carissa-potter\\\">Carissa Potter</a> hosts live <a href=\\\"https://peopleiveloved.substack.com/p/draw-chat-with-me-c0f\\\">drawing and writing sessions on Zoom</a> with paid subscribers. </p></li><li><p><a href=\\\"https://substack.com/profile/6876511-emily-oster\\\">Emily Oster</a> of <a href=\\\"https://emilyoster.substack.com/\\\">ParentData</a> publishes responses to questions her paid subscribers submit, covering topics from <a href=\\\"https://emilyoster.substack.com/p/rapid-fire-reader-questions-bad?s=r\\\">baby burping to the Doman Method</a>.</p></li><li><p><a href=\\\"https://substack.com/profile/6043651-elizabeth\\\">Elizabeth Held</a> host <a href=\\\"https://whattoreadif.substack.com/p/summer-reading-bingo-2022\\\">summer reading bingo </a>with all her book loving subscribers.</p></li></ul><blockquote><p>Keep reading: <a href=\\\"https://on.substack.com/p/how-to-engage-readers-substack\\\">How to find and engage your readers</a></p></blockquote><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><h4><strong>A new internet</strong></h4><blockquote><p>\u201CI used to really enjoy Twitter and Instagram, but it feels so manipulative: it\u2019s selling you, rather than you selling yourself. Substack feels like eating a nourishing meal, whereas Instagram and Twitter feel like eating candy bars.\u201D</p></blockquote><p>\u2014 <a href=\\\"https://substack.com/profile/32926817-kevin-morby\\\">Kevin Morby</a>, <a href=\\\"https://kevinmorby.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profile?utm_source=%2Fprofile%2F32926817-kevin-morby&utm_medium=reader2\\\">Fam Club</a> (<a href=\\\"https://www.instagram.com/kevinmorby/?hl=en\\\">Instagram</a>, 88K)</p><p><em>Source: <a href=\\\"https://www.theguardian.com/music/2022/aug/18/in-the-streaming-era-substack-helps-indie-rockers-pay-the-bills-can-it-last\\\">The Guardian</a></em></p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png\\\" width=\\\"1200\\\" height=\\\"44\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a></figure></div><p>To learn more, visit our <a href=\\\"https://substack.com/resources\\\">Resource Center</a> for strategic guidance and <a href=\\\"https://support.substack.com/hc/en-us\\\">Support Center</a>.</p><p class=\\\"button-wrapper\\\" data-attrs=\\\"{"url":"https://substack.com/signup?utm_source=substack&utm_campaign=on&utm_content=instagram_migration","text":"Start a Substack","action":null,"class":null}\\\" data-component-name=\\\"ButtonCreateButton\\\"><a class=\\\"button primary\\\" href=\\\"https://substack.com/signup?utm_source=substack&utm_campaign=on&utm_content=instagram_migration\\\"><span>Start a Substack</span></a></p>\",\"truncated_body_text\":\"Step 1: Set up your 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