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Boost customer engagement and drive sales with Shopify's marketing automation tools - Shopify South Africa
<!DOCTYPE html><html lang="en-ZA"><head><title>Boost customer engagement and drive sales with Shopify's marketing automation tools - Shopify South Africa</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Enhance your marketing strategy with Shopify's marketing automation tools—engage customers and increase conversions with email marketing."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Boost customer engagement and drive sales with Shopify's marketing automation tools"/><meta property="og:description" content="Enhance your marketing strategy with Shopify's marketing automation tools—engage customers and increase conversions with email marketing."/><meta property="og:image" 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col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/za/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/za/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/za/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/social-media-marketing-strategy"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/za/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center 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stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><section class="grid gap-y-2xl grid-cols-full text-section-light-text relative pt-global-header bg-warm-grey overflow-hidden pb-20" data-section-name="hero" data-component-name="hero" data-viewable-component="true" data-mode="light" id="hero"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0 container mt-12 sm:mt-10 md:mt-16"><div class="col-span-4 sm:col-span-8 md:col-span-10 col-start-1 md:col-start-2 md:mt-10 [&_>div>div.h-10:last-child]:hidden"><div class="text-center"><h1 class="text-base tracking-ff-tight font-bold uppercase leading-none" data-component-name="kicker">Marketing Automation Tools</h1><h3 class="richtext pt-2 text-t1 text-balance">Built-in automation<br/>for more powerful marketing</h3><div class="richtext text-body-lg pt-6 text-balance opacity-60">Reach more customers, save time and money, and boost sales with connected marketing automation tools that work seamlessly together.</div></div><div class="text-center"><a href="https://accounts.shopify.com/store-create?locale=en-ZA&language=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fza%2Fmarketing-automation-tools&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled my-4" data-component-name="start-free-trial" target="">Start free trial</a><div class="text-[13px]">Try Shopify free for 3 days, no credit card required.</div></div></div></div><div class="overflow-hidden flex flex-col flex-wrap h-[580px] md:h-[650px] lg:h-[700px] relative w-full [&>div]:hover:animation-pause [&>div]:active:animation-pause"><div class="flex flex-row items-center will-change-transform cards-marquee"><div class="grid md:grid-cols-[repeat(12,110px)] grid-cols-[repeat(12,84px)] justify-center gap-4 h-full lg:h-[700px] px-2"><div class="row-span-4 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/1ab868a590eb4c7f077386ba1996fe18.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Email</p><p class="richtext text-body-base text-shade-60">Email marketing made easy</p></div></div></div></div><div class="row-span-5 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4 mt-6 md:mt-8"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3e629650ab0c9743cff37b5637dae636.png" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Forms</p><p class="richtext text-body-base text-shade-60">Capture more leads</p></div></div></div></div><div class="row-span-4 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4 mt-3xl"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/dd113eafe143fa22602016ec1a55fc46.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Automations</p><p class="richtext text-body-base text-shade-60">Marketing on autopilot</p></div></div></div></div><div class="col-span-3 grid grid-rows-2 gap-4"><div><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3822277c4d84374d8babc8dc0bcdfe42.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Segmentation</p><p class="richtext text-body-base text-shade-60">Personalize with data</p></div></div></div></div><div><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/4c620dde218cdc753f93b6f2b6c2ee3d.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Inbox</p><p class="richtext text-body-base text-shade-60">Chats that convert</p></div></div></div></div></div></div></div><div class="flex flex-row items-center will-change-transform cards-marquee" aria-hidden="true"><div class="grid md:grid-cols-[repeat(12,110px)] grid-cols-[repeat(12,84px)] justify-center gap-4 h-full lg:h-[700px] px-2"><div class="row-span-4 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/1ab868a590eb4c7f077386ba1996fe18.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Email</p><p class="richtext text-body-base text-shade-60">Email marketing made easy</p></div></div></div></div><div class="row-span-5 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4 mt-6 md:mt-8"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3e629650ab0c9743cff37b5637dae636.png" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Forms</p><p class="richtext text-body-base text-shade-60">Capture more leads</p></div></div></div></div><div class="row-span-4 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4 mt-3xl"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/dd113eafe143fa22602016ec1a55fc46.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Automations</p><p class="richtext text-body-base text-shade-60">Marketing on autopilot</p></div></div></div></div><div class="col-span-3 grid grid-rows-2 gap-4"><div><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3822277c4d84374d8babc8dc0bcdfe42.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Segmentation</p><p class="richtext text-body-base text-shade-60">Personalize with data</p></div></div></div></div><div><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/4c620dde218cdc753f93b6f2b6c2ee3d.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Inbox</p><p class="richtext text-body-base text-shade-60">Chats that convert</p></div></div></div></div></div></div></div><div class="flex flex-row items-center will-change-transform cards-marquee" aria-hidden="true"><div class="grid md:grid-cols-[repeat(12,110px)] grid-cols-[repeat(12,84px)] justify-center gap-4 h-full lg:h-[700px] px-2"><div class="row-span-4 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/1ab868a590eb4c7f077386ba1996fe18.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Email</p><p class="richtext text-body-base text-shade-60">Email marketing made easy</p></div></div></div></div><div class="row-span-5 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4 mt-6 md:mt-8"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3e629650ab0c9743cff37b5637dae636.png" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Forms</p><p class="richtext text-body-base text-shade-60">Capture more leads</p></div></div></div></div><div class="row-span-4 col-span-3"><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4 mt-3xl"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/dd113eafe143fa22602016ec1a55fc46.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Automations</p><p class="richtext text-body-base text-shade-60">Marketing on autopilot</p></div></div></div></div><div class="col-span-3 grid grid-rows-2 gap-4"><div><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3822277c4d84374d8babc8dc0bcdfe42.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Segmentation</p><p class="richtext text-body-base text-shade-60">Personalize with data</p></div></div></div></div><div><div class="card hero-cards lg:rounded-2xl rounded-xl border border-shade-30 p-4 flex flex-col gap-4"><div class="rounded-[10px] overflow-hidden w-full h-full p-1"><img srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/4c620dde218cdc753f93b6f2b6c2ee3d.jpg" loading="eager" class="object-cover w-full" alt="" sizes="100vw"/></div><div class="flex items-center gap-2 md:gap-4 mb-2 flex-row"><div class="flex-1 text-left"><p class="richtext text-t7">Shopify Inbox</p><p class="richtext text-body-base text-shade-60">Chats that convert</p></div></div></div></div></div></div></div></div></section><div class="bg-warm-grey"><section class="grid grid-cols-full text-section-light-text relative rounded-t-4xl md:rounded-t-5xl bg-white py-20 gap-16" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container"><div class="md:max-w-[70%] sm:max-w-full"><div class="text-left text-section-light-text text-balance" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Let our integrated tools do your marketing for you</h2></div></div></div><div class=""><div class="grid gap-y-xl" data-mode="light"><div class="container relative md:aspect-[21/9]"><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 items-baseline aspect-[21/9]"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="u3f933l483"><div><button aria-label="Play video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-[21/9]" role="region"><div class="h-full w-full"><div id="u3f933l483" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/390a4e5c078f21127a116bc58816917b.jpg" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text [&_p]:text-sm [&_p]:text-opacity" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6 text-balance">Capture a new lead and send a welcome email</h2><p class="richtext text-body-base opacity-body pt-2">When a customer fills out your “Join our mailing list” form, instantly send them a welcome email offering a discount on their first order and drastically increase the chance of making that first sale.</p></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 items-baseline aspect-[21/9]"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="y3ak17n2bx"><div><button aria-label="Play video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-[21/9]" role="region"><div class="h-full w-full"><div id="y3ak17n2bx" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b60e5cdfd9fa62e0cafd86a5191d9859.jpg" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text [&_p]:text-sm [&_p]:text-opacity" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6 text-balance">Re-engage a customer who browsed specific products</h2><p class="richtext text-body-base opacity-body pt-2">Set up a workflow that re-engages a customer who was browsing specific products on your website.</p></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 items-baseline aspect-[21/9]"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="dlrw9tchnj"><div><button aria-label="Play video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-[21/9]" role="region"><div class="h-full w-full"><div id="dlrw9tchnj" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4d818ddeb50540be824c1c8b667e1ce.jpg" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text [&_p]:text-sm [&_p]:text-opacity" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6 text-balance">Automatically add new customers to the right segments</h2><p class="richtext text-body-base opacity-body pt-2">Incentivize a new customer to make a purchase, automatically add them to existing segments, and start sending them personalized marketing.</p></div></div></div></div></div></div><div class="hidden md:grid pt-xl md:pt-0 container grid-cols-3 gap-x-gutter"><div class="items-baseline grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-black/20 group-hover/card:bg-black before:duration-100"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text [&_p]:text-sm [&_p]:text-opacity" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Capture a new lead and send a welcome email</h2><p class="richtext text-body-base opacity-body pt-2">When a customer fills out your “Join our mailing list” form, instantly send them a welcome email offering a discount on their first order and drastically increase the chance of making that first sale.</p></div></div></div></div><div class="items-baseline grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-black/20 group-hover/card:bg-black before:duration-100"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text [&_p]:text-sm [&_p]:text-opacity" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Re-engage a customer who browsed specific products</h2><p class="richtext text-body-base opacity-body pt-2">Set up a workflow that re-engages a customer who was browsing specific products on your website.</p></div></div></div></div><div class="items-baseline grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-progress-bar before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-black/20 group-hover/card:bg-black before:duration-100"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text [&_p]:text-sm [&_p]:text-opacity" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Automatically add new customers to the right segments</h2><p class="richtext text-body-base opacity-body pt-2">Incentivize a new customer to make a purchase, automatically add them to existing segments, and start sending them personalized marketing.</p></div></div></div></div></div></div></div></section></div><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-0 [&_.container>.row-span-full]:md:col-span-6 [&_.container>.row-span-full]:lg:col-span-6 [&_.container>.row-span-full]:xl:col-span-5 [&_img]:w-full" data-section-name="the-power-of-data" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="the-power-of-data"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text [&_p:first-child]:!text-t8" data-mode="light" data-component-name="heading-group"><h2 class="text-base tracking-ff-tight font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">The power of data</h2><p class="richtext text-t2 text-balance">All your data in one place</p><p class="richtext text-body-lg opacity-body pt-sm">Work smarter with all your store and customer data organized and visualized in one spot.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="A computer screen displays a graph showing a significant increase in sales, likely due to successful marketing efforts, within the Shopify Admin. This image highlights the importance of effective marketing strategies and their impact on business growth." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/acd8ad0cb79a9c3afe95b4d7a1cdeea7.jpg"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Complete view of all your data</h2><p class="richtext text-body-base opacity-body pt-2">From customer and order data to store and marketing performance—analyze all your data in one secure, centralized spot.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Powerful personalization</h2><p class="richtext text-body-base opacity-body pt-2">Dig deep into your customer data and create personalized marketing strategies that drive results.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Actionable reporting</h2><p class="richtext text-body-base opacity-body pt-2">With clear, informative reporting tools, you can instantly view performance metrics that inform critical business decisions.</p></div></div></div></div></div></div></section><div class=""><section class="grid grid-cols-full text-section-light-text relative rounded-t-4xl md:rounded-t-5xl bg-warm-grey py-20 gap-16" data-section-name="marketing-templates" data-component-name="marketing-templates" data-viewable-component="true" data-mode="light"><div class="container"><div class="mx-auto md:max-w-[70%] sm:max-w-full"><div class="text-center text-section-light-text text-balance" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Start quickly and customize easily with marketing templates</h2><p class="richtext text-body-lg opacity-body pt-sm">Apply our growing collection of templates to your store today and create custom marketing campaigns that increase sales.</p></div></div></div><div class="container"><div class="flex flex-wrap justify-between items-start gap-y-gutter max-w-[575px] md:max-w-[712px] lg:max-w-none mx-aut"><div class="basis-full lg:basis-[calc((40%-(var(--gutter))))]"><div class="bg-warm-grey-dark rounded-[10px] default:p-8 py-10"><div class="text-left pb-10"><p class="text-xs font-bold uppercase leading-none" data-component-name="kicker">Shopify Email</p><h3 class="richtext pt-2 text-t5 text-balance">Email templates that reflect your brand</h3></div><div class="grid grid-cols-2 sm:grid-cols-3 lg:grid-cols-2 gap-2 md:gap-4"><div class="border-shade-30 border-[1px] rounded-[5px] overflow-hidden shadow-md relative hover:bg-shade-10 hover:shadow-lg transition-all duration-200"><img class="w-full" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/89a93b3b76224be3ae2acf930fb9b5c6.jpg" alt="An email template with the text New Arrivals This Season, and pictures of gardening products including a watering can and a potted plant." sizes="100vw"/><div class="px-2 py-3 text-center"><a href="https://admin.shopify.com/apps/shopify-email/templates?activityType=CAMPAIGN_ACTIVITY&name=new_arrivals&page=presets" data-component-name="new-arrivals" class="text-body-sm text-shade-70 leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] cursor-pointer">New arrivals</a></div></div><div class="border-shade-30 border-[1px] rounded-[5px] overflow-hidden shadow-md relative hover:bg-shade-10 hover:shadow-lg transition-all duration-200"><img class="w-full" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c944c9113895e756105953a6967b36d2.jpg" alt="An email template with the text Meet This Month's Best Seller and a picture of a potted plant." sizes="100vw"/><div class="px-2 py-3 text-center"><a href="https://admin.shopify.com/apps/shopify-email/templates?activityType=CAMPAIGN_ACTIVITY&name=product&page=presets" data-component-name="product" class="text-body-sm text-shade-70 leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] cursor-pointer">Product</a></div></div><div class="border-shade-30 border-[1px] rounded-[5px] overflow-hidden shadow-md relative hover:bg-shade-10 hover:shadow-lg transition-all duration-200"><img class="w-full" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/3f3ade47c192aa7d5e9526ca8e17eb85.jpg" alt="An email template with the text Looks What's Back and a picture of a plant pot." sizes="100vw"/><div class="px-2 py-3 text-center"><a href="https://admin.shopify.com/apps/shopify-email/templates?activityType=CAMPAIGN_ACTIVITY&name=product_restock&page=presets" data-component-name="product-restock" class="text-body-sm text-shade-70 leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] cursor-pointer">Product restock</a></div></div><div class="border-shade-30 border-[1px] rounded-[5px] overflow-hidden shadow-md relative hover:bg-shade-10 hover:shadow-lg transition-all duration-200"><img class="w-full" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c6377bc38ddd48ec115e7b613312171e.jpg" alt="An email template with the text The Seasonal Sale is Here, a button that reads Shop Now, and a picture of a plant." sizes="100vw"/><div class="px-2 py-3 text-center"><a href="https://admin.shopify.com/apps/shopify-email/templates?activityType=CAMPAIGN_ACTIVITY&name=sale&page=presets" data-component-name="sale-announcement" class="text-body-sm text-shade-70 leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] cursor-pointer">Sale announcement</a></div></div><div class="border-shade-30 border-[1px] rounded-[5px] overflow-hidden shadow-md relative hover:bg-shade-10 hover:shadow-lg transition-all duration-200"><img class="w-full" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/f7379592dec0e87b7d1e8c810c4fb3a9.jpg" alt="An email template with the text Here's A Little Gift For You and information about a 10% discount offer. A button that reads Apply Discount is also included above a picture of shopping bags filled with gardening items." sizes="100vw"/><div class="px-2 py-3 text-center"><a href="https://admin.shopify.com/apps/shopify-email/templates?activityType=CAMPAIGN_ACTIVITY&name=discount&page=presets" data-component-name="discount" class="text-body-sm text-shade-70 leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] cursor-pointer">Discount</a></div></div><div class="border-shade-30 border-[1px] rounded-[5px] overflow-hidden shadow-md relative hover:bg-shade-10 hover:shadow-lg transition-all duration-200"><img class="w-full" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8a53a9d5f270a389e30261af7136e44d.jpg" alt="An email template with the text Sale Ends Soon and a button that reads Shop Now. Gift cards are also displayed above the text." sizes="100vw"/><div class="px-2 py-3 text-center"><a href="https://admin.shopify.com/apps/shopify-email/templates?activityType=CAMPAIGN_ACTIVITY&name=end_of_sale&page=presets" data-component-name="end-of-sale" class="text-body-sm text-shade-70 leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] cursor-pointer">End of sale</a></div></div></div></div></div><div class="flex flex-wrap basis-full lg:basis-[60%] gap-y-gutter flex-col"><div class="bg-warm-grey-dark rounded-[10px] default:p-8 py-10"><div class="text-left pb-10"><p class="text-xs font-bold uppercase leading-none" data-component-name="kicker">Automations</p><h3 class="richtext pt-2 text-t5 text-balance">Automate key marketing moments</h3></div><div class="grid grid-cols-2 sm:grid-cols-4 gap-2 md:gap-4"><div class="pb-5 pt-4 px-3 bg-warm-grey relative rounded-[10px] duration-200 transition-all border border-shade-30"><img class="mx-auto shadow-none h-[72px]" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/a11317791d1d187e67f8c0d46729b067.svg" alt="" sizes="100vw"/><div class="mt-2 block text-body-sm leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] text-center text-balance px-1">Abandoned product browse</div></div><div class="pb-5 pt-4 px-3 bg-warm-grey relative rounded-[10px] duration-200 transition-all border border-shade-30"><img class="mx-auto shadow-none h-[72px]" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/cdbea44e098ae124fbd4e191b3950c72.svg" alt="" sizes="100vw"/><div class="mt-2 block text-body-sm leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] text-center text-balance px-1">Welcome new subscriber</div></div><div class="pb-5 pt-4 px-3 bg-warm-grey relative rounded-[10px] duration-200 transition-all border border-shade-30"><img class="mx-auto shadow-none h-[72px]" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/64738d09a016636e97104def57d971af.svg" alt="" sizes="100vw"/><div class="mt-2 block text-body-sm leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] text-center text-balance px-1">Abandoned cart</div></div><div class="pb-5 pt-4 px-3 bg-warm-grey relative rounded-[10px] duration-200 transition-all border border-shade-30"><img class="mx-auto shadow-none h-[72px]" loading="lazy" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/0646fa14440b21a5b18a5957dd169352.svg" alt="" sizes="100vw"/><div class="mt-2 block text-body-sm leading-4 before:content-[''] before:absolute before:inset-0 before:z-[1] text-center text-balance px-1">First-purchase upsell</div></div></div></div><div class="bg-warm-grey-dark rounded-[10px] default:p-8 py-10"><div class="text-left pb-10"><p class="text-xs font-bold uppercase leading-none" data-component-name="kicker">Segmentation</p><h3 class="richtext pt-2 text-t5 text-balance">New ways to think about your customers</h3></div><div class="grid grid-cols-1 gap-2 md:gap-4"><div class="bg-warm-grey flex items-start p-8 relative duration-200 rounded-[18px] border border-shade-30 transition-all"><img class="w-20 h-20 scale-50 origin-top-left -mb-10 -mr-10" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/3b9de34c567fea8c60f6c104ba230da4.svg" alt="" sizes="100vw"/><div class="ml-5"><div class="text-t7">Engage high-value, high-intent customers</div><p class="mt-2 text-body-sm text-shade-70">Target customers who have spent a lot and recently clicked through on your emails.</p></div></div><div class="bg-warm-grey flex items-start p-8 relative duration-200 rounded-[18px] border border-shade-30 transition-all"><img class="w-20 h-20 scale-50 origin-top-left -mb-10 -mr-10" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ebcf158a58f8ae7b0c212e48ce761810.svg" alt="" sizes="100vw"/><div class="ml-5"><div class="text-t7">Predict who will spend more at your store</div><p class="mt-2 text-body-sm text-shade-70">Use analytics to predict your customer's spending potential in the future: high, medium, or low.</p></div></div><div class="bg-warm-grey flex items-start p-8 relative duration-200 rounded-[18px] border border-shade-30 transition-all"><img class="w-20 h-20 scale-50 origin-top-left -mb-10 -mr-10" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/387fe35c850d4fd2bc13d8c0ef0ece74.svg" alt="" sizes="100vw"/><div class="ml-5"><div class="text-t7">Market based on specific products purchased</div><p class="mt-2 text-body-sm text-shade-70">Market related products to customers who have bought specific items in your store.</p></div></div></div></div></div></div></div></section></div><section class="gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-2xl merchant-profile-desktop block overflow-x-hidden bg-warm-grey" data-section-name="merchant-profile" data-component-name="merchant-profile" data-viewable-component="true" data-mode="light" id="merchant-profile"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 sm:col-span-8 md:col-span-7 xl:col-span-7 col-start-1 merchant-profile-desktop-nav"><p class="richtext text-t3 mt-3">See how brands are using marketing automation tools</p><div class="no-scrollbar overflow-x-auto mx-0 mt-10"><div class="inline-block whitespace-nowrap" role="tablist" aria-labelledby="merchant-profile-kicker"><button type="button" role="tab" id="merchantProfileCarousel-tab-0" class="merchant-profile-tab-button text-t8 py-2 px-3 rounded-[100px] relative mr-6 inline-block overflow-hidden whitespace-nowrap break-words text-left leading-none bg-shade-50 text-white shadow-marketing-tools-merchant-profile-nav tab-active active:text-mandarin-90" data-event-action="button_click" data-event-category="merchant-profile-tabs" data-event-label="laurie-ellen" aria-selected="true" aria-controls="merchantProfileCarousel-panel-0">Laurie Ellen</button><button type="button" role="tab" id="merchantProfileCarousel-tab-1" class="merchant-profile-tab-button text-t8 py-2 px-3 rounded-[100px] relative mr-6 inline-block overflow-hidden whitespace-nowrap break-words text-left leading-none text-shade-50 hover:bg-shade-10 active:text-mandarin-90" data-event-action="button_click" data-event-category="merchant-profile-tabs" data-event-label="pigment" aria-selected="false" aria-controls="merchantProfileCarousel-panel-1" tabindex="-1">Pigment</button><button type="button" role="tab" id="merchantProfileCarousel-tab-2" class="merchant-profile-tab-button text-t8 py-2 px-3 rounded-[100px] relative mr-6 inline-block overflow-hidden whitespace-nowrap break-words text-left leading-none text-shade-50 hover:bg-shade-10 active:text-mandarin-90" data-event-action="button_click" data-event-category="merchant-profile-tabs" data-event-label="wood-wood-toys" aria-selected="false" aria-controls="merchantProfileCarousel-panel-2" tabindex="-1">Wood Wood Toys</button><button type="button" role="tab" id="merchantProfileCarousel-tab-3" class="merchant-profile-tab-button text-t8 py-2 px-3 rounded-[100px] relative mr-6 inline-block overflow-hidden whitespace-nowrap break-words text-left leading-none text-shade-50 hover:bg-shade-10 active:text-mandarin-90" data-event-action="button_click" data-event-category="merchant-profile-tabs" data-event-label="marc-de-paw" aria-selected="false" aria-controls="merchantProfileCarousel-panel-3" tabindex="-1">Marc De Paw</button></div></div></div></div><div class="relative min-h-[552px] xl:min-h-[716px]"><button class="merchant-profile-next-button bg-white transition-all ease-out-cubic duration-300 z-10 rounded-full items-center justify-center shadow-customer-marketing-tools-next-button absolute hover:bg-warm-grey w-[50px] h-[50px] right-0 top-1/2 -translate-y-1/4 md:right-[var(--margin)] lg:w-[100px] lg:h-[100px] hidden md:flex md:top-[265px] md:translate-y-0 lg:top-[73px] lg:right-0 lg:left-[calc(50%+450px)] xl:left-[calc(50%+610px)]" type="button" data-event-category="merchant-profile-nav" data-component-name="merchant-carousel-button"><svg viewBox="0 0 20 20" aria-hidden="true" focusable="false" class="w-5 lg:w-10"><path d="M17.707 9.293l-5-5a.999.999 0 10-1.414 1.414L14.586 9H3a1 1 0 100 2h11.586l-3.293 3.293a.999.999 0 101.414 1.414l5-5a.999.999 0 000-1.414z" fill="currentColor"></path></svg></button><div><div id="merchantProfileCarousel-panel-0" role="tabpanel" class="merchant-profile-carousel-panel-desktop" aria-hidden="false" aria-labelledby="merchantProfileCarousel-tab-0"><h3 class="sr-only">Laurie Ellen</h3><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 md:col-span-7 lg:col-span-5 col-start-1 relative"><div class="mt-10"><h4 class="richtext text-t7 text-shade-95">Tools used</h4><ul class="mt-4 grid gap-y-4 grid-cols-2 w-10/12"><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b664725ef4972469d77d91229fee535f.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Email</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/03f85668a953c6be3d1021928f0fba51.png?originalWidth=42&originalHeight=46" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Segmentation</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c7ba81079758ed5e3d1fde7c0ac6289e.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Forms</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/297d5bde1194c59b3ae151c504aa795e.png?originalWidth=40&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Automations</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/704dffde9064dd07445b3b619d8bceea.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Inbox</span></li></ul></div><div class="flex gap-4 flex-col mt-10"><blockquote><q class="richtext text-t5 text-shade-100"><span>[When I installed Forms] I really quickly jumped from something like 700 subscribers to over 900 subscribers.</span></q></blockquote><cite><p class="richtext text-body-sm not-italic opacity-70"><b>Laurie Ellen</b> — Laurie Ellen, Baker/Owner</p></cite></div><div class="absolute right-[-270px] top-[73px] xl:right-[-400px] z-10"><div class="w-[270px] h-[554px] sm:w-[363px] sm:h-[745px] md:w-[250px] md:h-[512px] xl:w-[329px] xl:h-[674px] overflow-hidden shadow-customer-marketing-tools-mobile-frame rounded-[42px] sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><div class="relative h-full"><span class="bg-card-with-mobile-frame absolute w-full h-full bg-contain z-10 bg-no-repeat pointer-events-none"></span><div class="overflow-hidden h-[calc(100%-2px)]"><div class="h-full overflow-scroll no-scrollbar relative ml-2.5 mr-2 z-0 sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><picture data-component-name="image"><img alt="An email featuring 'Buy 1 item, get a FREE pack of Toasted Seasame Shortbread discount to Laurie Ellen's online store." class="w-full block" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c9ab793ab1193e0a50f5bb995e41d6ac.jpg"/></picture></div></div></div></div></div><div class="absolute right-[-400px] top-[-60px] lg:right-[-700px] lg:top-[-200px] xl:right-[-900px] xl:top-[-200px]"><picture data-component-name="image"><img alt="" class="w-[300px] lg:w-[450px] xl:w-[600px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/107e9ed985355c4b755061ced36bdb35.jpg"/></picture></div><div class="hidden w-[350px] lg:block absolute right-[-650px] top-[225px] xl:w-[400px] xl:right-[-843px] xl:top-[225px]"><div data-component-name="merchant-profile-card" class="shadow-md border-shade-30 bg-white h-full rounded-xl border-[1px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center gap-2"><p class="text-xs font-bold uppercase leading-none text-shade-50 mb-2" data-component-name="kicker">Case study</p></div><p class="richtext text-t6 card-heading hyphens-none">Baking better customer marketing campaigns</p><p class="richtext card-content text-body-sm mt-4 opacity-60">Learn how renowned pastry chef Laurie Ellen is using Shopify's marketing automation tools to bring more customers into her bakery.</p><div class="self-start mt-4"><a data-component-name="read-the-lauren-ellen-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-size !font-inherit !text-body-sm [&_span]:!text-body-sm" style="widows:2" href="/za/blog/laurie-ellen-shopify-marketing-tools"><span class="inline underline hover:no-underline">Read the case study</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div><div class="mt-10 w-[79%] lg:hidden"><div data-component-name="merchant-profile-card" class="shadow-md border-shade-30 bg-white h-full rounded-xl border-[1px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center gap-2"><p class="text-xs font-bold uppercase leading-none text-shade-50 mb-2" data-component-name="kicker">Case study</p></div><p class="richtext text-t6 card-heading hyphens-none">Baking better customer marketing campaigns</p><p class="richtext card-content text-body-sm mt-4 opacity-60">Learn how renowned pastry chef Laurie Ellen is using Shopify's marketing automation tools to bring more customers into her bakery.</p><div class="self-start mt-4"><a data-component-name="read-the-lauren-ellen-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-size !font-inherit !text-body-sm [&_span]:!text-body-sm" style="widows:2" href="/za/blog/laurie-ellen-shopify-marketing-tools"><span class="inline underline hover:no-underline">Read the case study</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></div></div><div id="merchantProfileCarousel-panel-1" role="tabpanel" class="merchant-profile-carousel-panel-desktop hidden" aria-hidden="true" aria-labelledby="merchantProfileCarousel-tab-1"><h3 class="sr-only">Pigment</h3><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 md:col-span-7 lg:col-span-5 col-start-1 relative"><div class="mt-10"><h4 class="richtext text-t7 text-shade-95">Tools used</h4><ul class="mt-4 grid gap-y-4 w-10/12"><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b664725ef4972469d77d91229fee535f.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Email</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/03f85668a953c6be3d1021928f0fba51.png?originalWidth=42&originalHeight=46" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Segmentation</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/297d5bde1194c59b3ae151c504aa795e.png?originalWidth=40&originalHeight=41" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Automations</span></li></ul></div><div class="flex gap-4 flex-col mt-10"><blockquote><q class="richtext text-t5 text-shade-100"><span>We love how seamlessly we're able to integrate [Shopify Email] with our customer segmentation and Shopify Flow for automations and marketing emails.</span></q></blockquote><cite><p class="richtext text-body-sm not-italic opacity-70"><b>Pigment</b> — Lauren Hunter, E-commerce Manager</p></cite></div><div class="absolute right-[-270px] top-[73px] xl:right-[-400px] z-10"><div class="w-[270px] h-[554px] sm:w-[363px] sm:h-[745px] md:w-[250px] md:h-[512px] xl:w-[329px] xl:h-[674px] overflow-hidden shadow-customer-marketing-tools-mobile-frame rounded-[42px] sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><div class="relative h-full"><span class="bg-card-with-mobile-frame absolute w-full h-full bg-contain z-10 bg-no-repeat pointer-events-none"></span><div class="overflow-hidden h-[calc(100%-2px)]"><div class="h-full overflow-scroll no-scrollbar relative ml-2.5 mr-2 z-0 sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><picture data-component-name="image"><img alt="An email featuring new arrivals of green-themed gardening products to Pigment's online store." class="w-full block" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5c7c162f710ba8508ac1552bdc229524.jpg"/></picture></div></div></div></div></div><div class="absolute right-[-400px] top-[-60px] lg:right-[-700px] lg:top-[-200px] xl:right-[-900px] xl:top-[-200px]"><picture data-component-name="image"><img alt="" class="w-[300px] lg:w-[450px] xl:w-[600px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/61e5d149d97eb5b46d29a7de2c6803a0.jpg"/></picture></div><div class="hidden w-[350px] lg:block absolute right-[-650px] top-[225px] xl:w-[400px] xl:right-[-843px] xl:top-[225px]"><div data-component-name="merchant-profile-card" class="shadow-md border-shade-30 bg-white h-full rounded-xl border-[1px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center gap-2"><p class="text-xs font-bold uppercase leading-none text-shade-50 mb-2" data-component-name="kicker">Tech stack</p></div><p class="richtext text-t6 card-heading hyphens-none">Connected apps for a blooming business</p><p class="richtext card-content text-body-sm mt-4 opacity-60">See how Shopify Email fits into the other apps Pigment uses to manage their business.</p><div class="self-start mt-4"><a data-component-name="see-pigment-tech-stack" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-size !font-inherit !text-body-sm [&_span]:!text-body-sm" style="widows:2" aria-label="External source: See their tech stack" href="https://apps.shopify.com/stories/merchant-tech-stack-pigment"><span class="inline underline hover:no-underline">See their tech stack</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div><div class="mt-10 w-[79%] lg:hidden"><div data-component-name="merchant-profile-card" class="shadow-md border-shade-30 bg-white h-full rounded-xl border-[1px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center gap-2"><p class="text-xs font-bold uppercase leading-none text-shade-50 mb-2" data-component-name="kicker">Tech stack</p></div><p class="richtext text-t6 card-heading hyphens-none">Connected apps for a blooming business</p><p class="richtext card-content text-body-sm mt-4 opacity-60">See how Shopify Email fits into the other apps Pigment uses to manage their business.</p><div class="self-start mt-4"><a data-component-name="see-pigment-tech-stack" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-size !font-inherit !text-body-sm [&_span]:!text-body-sm" style="widows:2" aria-label="External source: See their tech stack" href="https://apps.shopify.com/stories/merchant-tech-stack-pigment"><span class="inline underline hover:no-underline">See their tech stack</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></div></div><div id="merchantProfileCarousel-panel-2" role="tabpanel" class="merchant-profile-carousel-panel-desktop hidden" aria-hidden="true" aria-labelledby="merchantProfileCarousel-tab-2"><h3 class="sr-only">Wood Wood Toys</h3><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 md:col-span-7 lg:col-span-5 col-start-1 relative"><div class="mt-10"><h4 class="richtext text-t7 text-shade-95">Tools used</h4><ul class="mt-4 grid gap-y-4 grid-cols-2 w-10/12"><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b664725ef4972469d77d91229fee535f.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Email</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c7ba81079758ed5e3d1fde7c0ac6289e.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Forms</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/704dffde9064dd07445b3b619d8bceea.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Inbox</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/03f85668a953c6be3d1021928f0fba51.png?originalWidth=42&originalHeight=46" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Segmentation</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/297d5bde1194c59b3ae151c504aa795e.png?originalWidth=40&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Automations</span></li></ul></div><div class="flex gap-4 flex-col mt-10"><blockquote><q class="richtext text-t5 text-shade-100"><span>The amount of time that it takes for me to build an email campaign and get it into my customer's inbox is so quick ...we're able to do a better job of communicating our important promotions in a timely manner.</span></q></blockquote><cite><p class="richtext text-body-sm not-italic opacity-70"><b>Wood Wood Toys</b> — Rennie Wood, Co-Owner</p></cite></div><div class="absolute right-[-270px] top-[73px] xl:right-[-400px] z-10"><div class="w-[270px] h-[554px] sm:w-[363px] sm:h-[745px] md:w-[250px] md:h-[512px] xl:w-[329px] xl:h-[674px] overflow-hidden shadow-customer-marketing-tools-mobile-frame rounded-[42px] sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><div class="relative h-full"><span class="bg-card-with-mobile-frame absolute w-full h-full bg-contain z-10 bg-no-repeat pointer-events-none"></span><div class="overflow-hidden h-[calc(100%-2px)]"><div class="h-full overflow-scroll no-scrollbar relative ml-2.5 mr-2 z-0 sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><picture data-component-name="image"><img alt="An email featuring new arrivals of beautiful wooden toy products to Wood Wood Toys' online store." class="w-full block" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/a04388ee731578149d89fd62f988004b.jpg"/></picture></div></div></div></div></div><div class="absolute right-[-400px] top-[-60px] lg:right-[-700px] lg:top-[-200px] xl:right-[-900px] xl:top-[-200px]"><picture data-component-name="image"><img alt="" class="w-[300px] lg:w-[450px] xl:w-[600px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/a76e5dc00ee745a3290bd36444de1c3e.jpg"/></picture></div><div class="hidden w-[350px] lg:block absolute right-[-650px] top-[225px] xl:w-[400px] xl:right-[-843px] xl:top-[225px]"><div data-component-name="merchant-profile-card" class="shadow-md border-shade-30 bg-white h-full rounded-xl border-[1px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center gap-2"><p class="text-xs font-bold uppercase leading-none text-shade-50 mb-2" data-component-name="kicker">Case study</p></div><p class="richtext text-t6 card-heading hyphens-none">Building blocks for great customer experiences</p><p class="richtext card-content text-body-sm mt-4 opacity-60">Find out how Rennie Wood, founder of Wood Wood Toys, is using Shopify’s marketing automation tools to delight his customers and drive sales.</p><div class="self-start mt-4"><a data-component-name="see-the-wood-wood-toys-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-size !font-inherit !text-body-sm [&_span]:!text-body-sm" style="widows:2" href="/za/blog/wood-wood-toys-shopify-marketing-tools"><span class="inline underline hover:no-underline">Read the case study</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div><div class="mt-10 w-[79%] lg:hidden"><div data-component-name="merchant-profile-card" class="shadow-md border-shade-30 bg-white h-full rounded-xl border-[1px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center gap-2"><p class="text-xs font-bold uppercase leading-none text-shade-50 mb-2" data-component-name="kicker">Case study</p></div><p class="richtext text-t6 card-heading hyphens-none">Building blocks for great customer experiences</p><p class="richtext card-content text-body-sm mt-4 opacity-60">Find out how Rennie Wood, founder of Wood Wood Toys, is using Shopify’s marketing automation tools to delight his customers and drive sales.</p><div class="self-start mt-4"><a data-component-name="see-the-wood-wood-toys-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-size !font-inherit !text-body-sm [&_span]:!text-body-sm" style="widows:2" href="/za/blog/wood-wood-toys-shopify-marketing-tools"><span class="inline underline hover:no-underline">Read the case study</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></div></div><div id="merchantProfileCarousel-panel-3" role="tabpanel" class="merchant-profile-carousel-panel-desktop hidden" aria-hidden="true" aria-labelledby="merchantProfileCarousel-tab-3"><h3 class="sr-only">Marc De Paw</h3><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 md:col-span-7 lg:col-span-5 col-start-1 relative"><div class="mt-10"><h4 class="richtext text-t7 text-shade-95">Tools used</h4><ul class="mt-4 grid gap-y-4 w-10/12"><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b664725ef4972469d77d91229fee535f.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Email</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/03f85668a953c6be3d1021928f0fba51.png?originalWidth=42&originalHeight=46" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Segmentation</span></li><li class="flex gap-2 items-center"><img width="24" height="24" src="https://cdn.shopify.com/b/shopify-brochure2-assets/704dffde9064dd07445b3b619d8bceea.png?originalWidth=48&originalHeight=48" class="h-[30px] rounded-sm w-[30px]" alt="" sizes="100vw"/><span class="text-t8 text-shade-50">Shopify Inbox</span></li></ul></div><div class="flex gap-4 flex-col mt-10"><blockquote><q class="richtext text-t5 text-shade-100"><span>Customers always expect something new and exclusive just for them... Shopify Email is just perfect for this purpose. Very simple to use and perfectly integrated with the shop and the product catalogue.</span></q></blockquote><cite><p class="richtext text-body-sm not-italic opacity-70"><b>Marc De Paw</b> — Marco Volpi, Co-owner</p></cite></div><div class="absolute right-[-270px] top-[73px] xl:right-[-400px] z-10"><div class="w-[270px] h-[554px] sm:w-[363px] sm:h-[745px] md:w-[250px] md:h-[512px] xl:w-[329px] xl:h-[674px] overflow-hidden shadow-customer-marketing-tools-mobile-frame rounded-[42px] sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><div class="relative h-full"><span class="bg-card-with-mobile-frame absolute w-full h-full bg-contain z-10 bg-no-repeat pointer-events-none"></span><div class="overflow-hidden h-[calc(100%-2px)]"><div class="h-full overflow-scroll no-scrollbar relative ml-2.5 mr-2 z-0 sm:rounded-[64px] md:rounded-[42px] xl:rounded-[58px]"><picture data-component-name="image"><img alt="An email featuring product restocks of Marc De Paw's best seller products, which includes a 20% discount off." class="w-full block" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/0bdeba3f4f6d4d189845256de24b7fbc.jpg"/></picture></div></div></div></div></div><div class="absolute right-[-400px] top-[-60px] lg:right-[-700px] lg:top-[-200px] xl:right-[-900px] xl:top-[-200px]"><picture data-component-name="image"><img alt="" class="w-[300px] lg:w-[450px] xl:w-[600px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/db3705ec99045f428c6553090cc9911d.jpg"/></picture></div></div></div></div></div></div></section><div class="bg-warm-grey"><section class="grid grid-cols-full text-section-light-text relative rounded-t-4xl md:rounded-t-5xl bg-white py-20 gap-16" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container"><div class="md:max-w-[70%] sm:max-w-full"><div class="text-left text-section-light-text text-balance" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Get going with <span class="whitespace-nowrap">ready-to-use</span> marketing automation tools</h2></div></div></div><div class="container"><div class="flex flex-wrap gap-y-gutter sm:max-w-[430px] md:max-w-[800px] md:gap-x-gutter lg:max-w-none ml-0 "><div class="basis-full md:basis-1/2-gutter lg:basis-1/3-gutter"><div data-component-name="card" class="bg-warm-grey h-full rounded-[20px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center"><p class="text-sm font-bold uppercase leading-none" data-component-name="kicker">Shopify Email</p></div><h3 class="hyphens-none mt-4 text-t6 text-balance">Create, send, and manage custom communications</h3><p class="richtext text-body-sm mt-4 text-shade-70">Create emails from scratch or from templates, send campaigns, automate emails, and report on results.<!-- --> </p><a data-component-name="start-sending-emails" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size mt-6 [&_span]:!text-body-sm" style="widows:2" aria-label="External source: Start sending emails" href="https://admin.shopify.com/apps/shopify-email/landing"><span class="inline underline hover:no-underline">Start sending emails</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div class="basis-full md:basis-1/2-gutter lg:basis-1/3-gutter"><div data-component-name="card" class="bg-warm-grey h-full rounded-[20px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center"><p class="text-sm font-bold uppercase leading-none" data-component-name="kicker">Shopify Forms</p></div><h3 class="hyphens-none mt-4 text-t6 text-balance">Grow your marketing list and convert new leads</h3><p class="richtext text-body-sm mt-4 text-shade-70">Attract, acquire, and convert new customers with Shopify Forms, a free lead capture solution.<!-- --> <!-- -->Included in most Shopify Plans.</p><a data-component-name="get-started-with-shopify-forms" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size mt-6 [&_span]:!text-body-sm" style="widows:2" aria-label="External source: Get started with Shopify Forms" href="https://admin.shopify.com/apps/shopify-forms"><span class="inline underline hover:no-underline">Get started with Shopify Forms</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div class="basis-full md:basis-1/2-gutter lg:basis-1/3-gutter"><div data-component-name="card" class="bg-warm-grey h-full rounded-[20px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center"><p class="text-sm font-bold uppercase leading-none" data-component-name="kicker">Automations</p></div><h3 class="hyphens-none mt-4 text-t6 text-balance">Set up effective marketing workflows</h3><p class="richtext text-body-sm mt-4 text-shade-70">Quickly set up automatic workflows with templates, or create your own, and streamline your marketing efforts.<!-- --> <!-- -->Included in most Shopify Plans.</p><a data-component-name="create-a-marketing-worflow" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size mt-6 [&_span]:!text-body-sm" style="widows:2" aria-label="External source: Create a marketing workflow" href="https://admin.shopify.com/marketing/automations"><span class="inline underline hover:no-underline">Create a marketing workflow</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div class="basis-full md:basis-1/2-gutter lg:basis-1/3-gutter"><div data-component-name="card" class="bg-warm-grey h-full rounded-[20px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center"><p class="text-sm font-bold uppercase leading-none" data-component-name="kicker">Segmentation</p></div><h3 class="hyphens-none mt-4 text-t6 text-balance">Create and engage unique customer groups</h3><p class="richtext text-body-sm mt-4 text-shade-70">Discover powerful customer insights by creating unique segments, then reach out with personalized campaigns to drive sales.<!-- --> <!-- -->Included in all Shopify Plans.</p><a data-component-name="create-a-segment" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size mt-6 [&_span]:!text-body-sm" style="widows:2" aria-label="External source: Create a segment" href="https://admin.shopify.com/customers"><span class="inline underline hover:no-underline">Create a segment</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div class="basis-full md:basis-1/2-gutter lg:basis-1/3-gutter"><div data-component-name="card" class="bg-warm-grey h-full rounded-[20px] p-6 md:p-8"><div class="flex flex-col h-full"><div class="flex items-center"><p class="text-sm font-bold uppercase leading-none" data-component-name="kicker">Shopify Inbox</p></div><h3 class="hyphens-none mt-4 text-t6 text-balance">Convert more customers through chat</h3><p class="richtext text-body-sm mt-4 text-shade-70">Manage customer conversations, create automated messages, and get insights to focus on chats that convert.<!-- --> <!-- -->Included in all Shopify Plans.</p><a data-component-name="start-using-shopify-inbox" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size mt-6 [&_span]:!text-body-sm" style="widows:2" aria-label="External source: Start using Shopify Inbox" href="https://admin.shopify.com/inbox/overview"><span class="inline underline hover:no-underline">Start using Shopify Inbox</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></section></div><div class=""><section class="grid gap-y-2xl grid-cols-full rounded-t-4xl md:rounded-t-5xl relative bg-shade-95 text-white pricing-background py-0" data-section-name="" data-component-name="pricing" data-viewable-component="true" data-mode="light" id="pricing"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0 container lg:grid-flow-col py-16"><div class="col-span-4 sm:col-span-8 md:col-span-9 lg:col-span-5 col-start-1 md:col-start-2 lg:col-start-1"><div class="text-left"><p class="text-base tracking-ff-tight font-bold uppercase leading-none" data-component-name="kicker">Email Pricing</p><h3 class="richtext text-t1 pt-2 !text-t3 text-balance">Make the most of your marketing budget</h3><div class="richtext text-balance pt-2 text-body-base opacity-60">Move the slider to see exactly how far your marketing dollars can go. With our flexible pricing, you only ever pay for the emails you send—you’re not locked into a monthly subscription cost. </div></div><div class="mt-8"><a href="https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-dark-secondary-text bg-button-dark-secondary-bg border-button-dark-secondary-border ring-current hover:text-button-dark-secondary-text-hover hover:bg-button-dark-secondary-bg-hover hover:border-button-dark-secondary-border-hover hover:ring-button-dark-secondary-border-hover focus:text-button-dark-secondary-text-focus focus:bg-button-dark-secondary-bg-focus focus:border-button-dark-secondary-border-focus focus:ring-button-dark-secondary-border-focus active:text-button-dark-secondary-text-active active:bg-button-dark-secondary-bg-active active:border-button-dark-secondary-border-active active:ring-button-dark-secondary-border-active disabled:text-button-dark-secondary-text-disabled disabled:bg-button-dark-secondary-bg-disabled disabled:border-button-dark-secondary-border-disabled disabled:ring-button-dark-secondary-border-disabled" data-component-name="get-more-pricing-information" data-mode="dark" target="">Get more pricing information</a></div><div class="mt-6 flex relative flex-row py-4 px-5 rounded gap-5 items-center bg-shade-70"><span class="absolute h-full w-full z-0 opacity-50 top-0 left-0 rounded"></span><svg viewBox="0 0 16 16" fill="white" height="20" width="20" class="relative z-1"><path d="M13 16c-.2 0-.4-.1-.6-.2L8 12.5l-4.4 3.3c-.4.3-.8.3-1.2 0-.4-.3-.5-.7-.3-1.1L4 9.5.4 6.8c-.3-.3-.5-.7-.3-1.1.1-.4.5-.7.9-.7h4.5L7 .7c.2-.4.6-.7 1-.7s.8.3.9.7L10.5 5H15c.4 0 .8.3.9.7.1.4 0 .9-.3 1.1l-3.5 2.6 1.9 5.2c.1.4 0 .9-.3 1.1-.3.2-.5.3-.7.3z"></path></svg><p class="richtext text-body-sm pr-6 relative z-1">Your first <strong>10,000</strong> emails are free every month. Then you pay $1/1000 emails, with volume pricing after 300,000 emails.</p></div></div><div class="col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-6 col-start-1 md:col-start-2 lg:col-start-7 mt-10 md:mt-20 lg:mt-0 grid content-center"><div class="py-8 px-4 sm:py-12 sm:px-14 rounded-[30px] sm:rounded-[55px] bg-no-repeat bg-calculator shadow-calculator flex flex-col items-center"><style> input[type=range]::-webkit-slider-thumb { -webkit-appearance: none; height: 20px; width: 20px; border-radius: 100%; background: #FFF; cursor: pointer; } </style><p class="text-t6 sm:text-t4 text-balance text-center">How many emails will you send this month?</p><div class="flex flex-row gap-3 sm:gap-6 mt-8 items-center" role="status"><span class="text-t8 font-medium text-shade-30">Price this month</span><span class=" rounded-lg bg-white py-2 px-6 w-[150px] sm:w-[200px] text-center"><span class="text-black text-t5 sm:text-t2 md:text-t5 font-normal md:font-normal">$<!-- -->0</span><span class="text-shade-40 text-8 sm:text-t7 md:text-t8 font-normal md:font-normal pl-2">USD</span></span></div><div class="w-full px-6 relative flex items-center mt-12"><span class="absolute h-0.5 inset-x-6 top-[1px] bg-shade-40"></span><span class="absolute inset-x-6 top-3 z-10 pointer-events-none"><span class="absolute origin-center" style="transform:translate3d(10px, 0, 0)"><span class="-translate-x-2/4 inline-block text-xs text-shade-40" id="pricing-componment-final-value">0</span><span class="absolute rounded-full calculator-thumb w-[10px] h-[10px] top-[-15px] left-[-5px]"></span></span></span><input type="range" min="0" max="100" class="reset-input-range w-full relative z-1 h-1 rounded-sm" style="background-size:0% 100%;background-image:linear-gradient(180deg, #F2F2F0, #FFF);background-repeat:no-repeat" aria-describedby="pricing-componment-final-value" aria-live="polite" data-event-label="pricing-slider" data-component-name="pricing-slider" value="0"/></div><p class="text-t8 text-center mt-12">Number of emails</p></div></div></div></section></div><div class="bg-[#060c0e]"><section class="grid grid-cols-full text-section-light-text relative rounded-t-4xl md:rounded-t-5xl bg-white py-20 gap-16" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container"><div class="md:max-w-[70%] sm:max-w-full"><div class="text-left text-section-light-text text-balance" data-mode="light" data-component-name="heading-group"><h2 class="text-base tracking-ff-tight font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Feature list</h2><p class="richtext text-t2 text-balance">Marketing automation tools features</p></div></div></div><div class=""><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 xs:col-span-12 md:col-span-3 col-start-1 nav-drawer hidden md:block"><nav aria-label="Jump to section" class="top-legacy-global-header sticky mb-12 md:mb-0"><ul><li class="py-3 md:pl-6 md:border-l-[3px] transition-colors border-black"><a href="#shopify-email" class="text-body-base font-medium text-black">Shopify Email</a></li><li class="py-3 md:pl-6 md:border-l-[3px] transition-colors border-shade-30"><a href="#shopify-forms" class="text-body-base font-medium text-black opacity-60">Shopify Forms</a></li><li class="py-3 md:pl-6 md:border-l-[3px] transition-colors border-shade-30"><a href="#automations" class="text-body-base font-medium text-black opacity-60">Automations</a></li><li class="py-3 md:pl-6 md:border-l-[3px] transition-colors border-shade-30"><a href="#segmentation" class="text-body-base font-medium text-black opacity-60">Segmentation</a></li><li class="py-3 md:pl-6 md:border-l-[3px] transition-colors border-shade-30"><a href="#shopify-inbox" class="text-body-base font-medium text-black opacity-60">Shopify Inbox</a></li></ul></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-9 col-start-1"><div><div id="shopify-email" data-index="0" class="content-item border-shade-20 border-b py-16 first:pt-0 last:border-b-0 last:pb-0"><h2 class="richtext text-t4 leading-10">Shopify Email</h2><div class="grid-cols-2 gap-12 md:grid mt-12"><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Start from templates</h3></div><p class="richtext text-body-base leading-6 opacity-60">Use any of our popular, business-ready templates and get your emails out the door.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Sell from email</h3></div><p class="richtext text-body-base leading-6 opacity-60">Add checkout buttons directly to your email and watch sales soar.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Branding made easy</h3></div><p class="richtext text-body-base leading-6 opacity-60">All of your brand assets are automatically pulled into your templates.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Automate emails</h3></div><p class="richtext text-body-base leading-6 opacity-60">Choose an automation template, edit your email, turn it on, and watch business grow.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Custom templates</h3><span class="ml-2 bg-[#BF8EFF] rounded px-2 py-1 text-xs uppercase font-[550]">New</span></div><p class="richtext text-body-base leading-6 opacity-60">Create and save your ideal email, and then continue to use it over and over.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Shopify Magic in Email</h3></div><p class="richtext text-body-base leading-6 opacity-60">Generate subject lines and email copy, and optimize your scheduled send time using Shopify Magic.</p></div></div></div><div id="shopify-forms" data-index="1" class="content-item border-shade-20 border-b py-16 first:pt-0 last:border-b-0 last:pb-0"><h2 class="richtext text-t4 leading-10">Shopify Forms</h2><div class="grid-cols-2 gap-12 md:grid mt-12"><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Build marketing lists</h3></div><p class="richtext text-body-base leading-6 opacity-60">Capture customer information and add them to marketing email lists.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Keep your data in one place</h3></div><p class="richtext text-body-base leading-6 opacity-60">Build a complete view of your customers all in one, easy-to-use platform.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Design branded forms</h3></div><p class="richtext text-body-base leading-6 opacity-60">Add images, choose from over 200 fonts, and create an engaging first impression.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Display your way</h3><span class="ml-2 bg-[#BF8EFF] rounded px-2 py-1 text-xs uppercase font-[550]">New</span></div><p class="richtext text-body-base leading-6 opacity-60">Choose an overlay form, have it float on your store, or use an in-line form on any page.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Better understand your customers</h3><span class="ml-2 bg-[#BF8EFF] rounded px-2 py-1 text-xs uppercase font-[550]">New</span></div><p class="richtext text-body-base leading-6 opacity-60">Go beyond name and email, and collect birthdays and phone numbers, too.</p></div></div></div><div id="automations" data-index="2" class="content-item border-shade-20 border-b py-16 first:pt-0 last:border-b-0 last:pb-0"><h2 class="richtext text-t4 leading-10">Automations</h2><div class="grid-cols-2 gap-12 md:grid mt-12"><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Get started quickly</h3></div><p class="richtext text-body-base leading-6 opacity-60">Create your automations in minutes using templates like abandoned carts and first-purchase upsells.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Build your own workflows</h3></div><p class="richtext text-body-base leading-6 opacity-60">Create custom automations for all your marketing needs using our trigger, condition, action interface.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Analyze performance</h3></div><p class="richtext text-body-base leading-6 opacity-60">Understand and improve your automation performance with actionable reports.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Use existing email templates</h3></div><p class="richtext text-body-base leading-6 opacity-60">Start with emails designed for your automation, or choose from your existing Shopify Email templates.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Create multichannel marketing automations</h3><span class="ml-2 bg-[#BF8EFF] rounded px-2 py-1 text-xs uppercase font-[550]">New</span></div><p class="richtext text-body-base leading-6 opacity-60">Build custom automations that send emails, push notifications, and SMS marketing messages using apps like <a href="https://apps.shopify.com/automizely-messages">AfterShip</a>, <a href="https://apps.shopify.com/pushowl">PushOwl</a>, and <a href="https://apps.shopify.com/seguno">Seguno</a>.</p></div></div></div><div id="segmentation" data-index="3" class="content-item border-shade-20 border-b py-16 first:pt-0 last:border-b-0 last:pb-0"><h2 class="richtext text-t4 leading-10">Segmentation</h2><div class="grid-cols-2 gap-12 md:grid mt-12"><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Automatic updates</h3></div><p class="richtext text-body-base leading-6 opacity-60">Segments automatically update as customers meet each segment’s criteria, like buying specific products, getting tagged, spending a specific amount, and more.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Templates</h3></div><p class="richtext text-body-base leading-6 opacity-60">Get started in just a few clicks with pre-built segments for groups like first-time customers or high-value customers.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Custom segments</h3></div><p class="richtext text-body-base leading-6 opacity-60">Filter on information like products purchased, amount spent, locations, and more, to build your own custom segments.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Segmented discounts</h3></div><p class="richtext text-body-base leading-6 opacity-60">Limit a discount code in Shopify to only customers in a specific segment.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Segmented emails</h3></div><p class="richtext text-body-base leading-6 opacity-60">Choose from your list of segments to deliver highly relevant emails that convert better, with Shopify Email.</p></div></div></div><div id="shopify-inbox" data-index="4" class="content-item border-shade-20 border-b py-16 first:pt-0 last:border-b-0 last:pb-0"><h2 class="richtext text-t4 leading-10">Shopify Inbox</h2><div class="grid-cols-2 gap-12 md:grid mt-12"><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Offer Instant answers</h3></div><p class="richtext text-body-base leading-6 opacity-60">Create automated responses to common questions to help buyers get answers fast.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Chat from anywhere</h3></div><p class="richtext text-body-base leading-6 opacity-60">Inbox mobile app lets you know when a customer is waiting so you can respond on the go.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Build marketing lists</h3></div><p class="richtext text-body-base leading-6 opacity-60">Let customers opt-in to marketing emails when they start a chat.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Connect with email</h3></div><p class="richtext text-body-base leading-6 opacity-60">Capture customer information over chat and immediately follow up with an automated conversion email.</p></div><div class="mb-12 last:mb-0 md:mb-0"><div class="mb-3 flex items-center"><h3 class="richtext text-t6 leading-6">Gain customer context</h3></div><p class="richtext text-body-base leading-6 opacity-60">See details about the customer you’re chatting with, such as what’s in their cart and past order history.</p></div></div></div></div></div></div></div></section></div><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-4xl container mt-1" data-section-name="faq" data-component-name="faq" data-viewable-component="true" data-mode="light" id="faq"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Frequently asked questions</h2></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="faq"><div class="col-span-4 xs:col-span-4 sm:col-span-7 md:col-span-10 lg:col-span-9 xl:col-span-8 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-3 xl:col-start-4 grid gap-y-xl"><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-undefined-:R1l5l5:" id="header-undefined-:R1l5l5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">What are Shopify marketing automation tools?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-undefined-:R1l5l5:" role="region" aria-labelledby="header-undefined-:R1l5l5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">Our marketing automation tools help you convert more customers and deliver a great experience at every step, from signing someone up for your newsletter to sending them great emails. They help you make the most of everything that happens after a customer gets to your store, and they go hand in hand with Shopify's advertising and traffic-generating tools, like Collabs, sales channels, SEO, and more. Marketing automation tools include Shopify Forms, Shopify Inbox, Shopify Email, segmentation, and marketing automations.<br/><br/>To learn more about the types of marketing automation tools, check out <a href="/za/blog/marketing-tools">the 48 best marketing automation tools for every business</a> on Shopify's blog.</div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-undefined-:R2l5l5:" id="header-undefined-:R2l5l5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">How do these tools support new and established email marketers?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-undefined-:R2l5l5:" role="region" aria-labelledby="header-undefined-:R2l5l5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">New marketers can get their marketing efforts up and running in no time (and usually at no cost) with easy-to-use, preset templates designed to quickly get businesses in front of new customers. Established marketers love how these tools grow with their business-pulling in their store branding to marketing materials and helping them create more personalized marketing campaigns based on easy-to-access customer data.</div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-undefined-:R3l5l5:" id="header-undefined-:R3l5l5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">What tools can I use to get more traffic to my store?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-undefined-:R3l5l5:" role="region" aria-labelledby="header-undefined-:R3l5l5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">Shopify has tools to help you generate traffic to your store, so you can deliver a great marketing experience once they're there. These include:<ul><li>Shopify Collabs</li><li>Shopify Audiences</li><li>Sales channels for Facebook, Instagram, Tiktok, and YouTube</li><li>Online marketplaces for Google and Walmart</li><li>Built-in content marketing automation tools in the admin, such as blog posts</li><li>Built-in SEO tools in the admin, such as auto canonical tags; auto sitemap.xml and robots.xml; Editor for title tags, meta descriptions, URLs (blog posts, webpages, products, collections); and editor for image alt text.</li></ul></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-undefined-:R4l5l5:" id="header-undefined-:R4l5l5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Which marketing automation tools are free and what do I actually have to pay for?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-undefined-:R4l5l5:" role="region" aria-labelledby="header-undefined-:R4l5l5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">Shopify Inbox, Shopify Forms, automations, and segmentation are all 100% free to all businesses on Shopify's Basic plan and above. The only product that comes with a fee is Shopify Email, and that fee only begins after you start sending over 10,000 emails per month.</div></div></div></div></div></section><div class="bg-white"><section class="grid grid-cols-full text-section-light-text relative rounded-t-4xl md:rounded-t-5xl bg-black py-20 gap-16" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container"><div class="md:max-w-[70%] sm:max-w-full"><div class="text-left text-section-dark-text text-balance" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Get in front of your next best customers with Shopify's traffic tools</h2><p class="richtext text-body-lg opacity-body pt-sm">Drive traffic to your store simply and affordably</p></div></div></div><div class="container"><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3" data-component-name="card-grid"><div class="rounded-xl dark-grey-gradient-bg p-6 md:p-8 text-white !pb-0 flex flex-col"><div class="text-left text-section-dark-text [&_h2]:!text-t5 [&_p]:!text-body-base [&_p]:!text-shade-30" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Work with influencers</h2><p class="richtext text-body-lg opacity-body pt-sm">Shopify Collabs makes finding and working with influencers seamless.</p></div><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-button-lg-size text-white inline-block pt-4 pb-9 !text-body-base" style="widows:2" aria-label="Work with influencers"><span class="inline underline hover:no-underline">Work with influencers</span><span class="inline whitespace-nowrap"> </span></a><div class="mt-auto"><picture data-component-name="image"><img alt="" src="" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/6d444c0c6c76c42ea147839e87a0df89.png"/></picture></div></div><div class="rounded-xl dark-grey-gradient-bg p-6 md:p-8 text-white !pb-0 flex flex-col"><div class="text-left text-section-dark-text [&_h2]:!text-t5 [&_p]:!text-body-base [&_p]:!text-shade-30" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Run effective ads</h2><p class="richtext text-body-lg opacity-body pt-sm">Connect with platforms like Google, Facebook, and Tiktok to advertise your products, easily.</p></div><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-button-lg-size text-white inline-block pt-4 pb-9 !text-body-base" style="widows:2" aria-label="Install ad tools"><span class="inline underline hover:no-underline">Install ad tools</span><span class="inline whitespace-nowrap"> </span></a><div class="mt-auto"><picture data-component-name="image"><img alt="" src="" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/ba05714331d8c461606fbabeb4c2ed44.png"/></picture></div></div><div class="rounded-xl dark-grey-gradient-bg p-6 md:p-8 text-white !pb-0 flex flex-col"><div class="text-left text-section-dark-text [&_h2]:!text-t5 [&_p]:!text-body-base [&_p]:!text-shade-30" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Convert new customers risk-free</h2><p class="richtext text-body-lg opacity-body pt-sm">Target Shop's 150M+ buyers and boost sales at scale with Shop Cash offers.</p></div><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-button-lg-size text-white inline-block pt-4 pb-9 !text-body-base" style="widows:2" aria-label="Create offer"><span class="inline underline hover:no-underline">Create offer</span><span class="inline whitespace-nowrap"> </span></a><div class="mt-auto"><picture data-component-name="image"><img alt="" src="" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/bac28491c6a56135f2a51573d28fd0c1.png"/></picture></div></div></div></div></section></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 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sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/za/about" aria-label="About" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="Careers" data-component-name="careers">Careers</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="External source: Investors" data-component-name="investors">Investors</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" 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text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="External source: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en-za&utm_medium=web&utm_source=shopify" aria-label="External source: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="developers"><h2 class="text-base font-bold text-white">Developers</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="External source: API Documentation" data-component-name="a-p-i-documentation">API Documentation</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/za/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/za/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/za/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/za/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/za/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: South Africa"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">South Africa</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/marketing-automation-tools?country=za&lang=en" data-component-name="en-0" aria-current="true">South Africa<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/marketing-automation-tools?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/marketing-automation-tools?country=be&lang=nl" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/marketing-automation-tools?country=br&lang=pt" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/marketing-automation-tools?country=ca&lang=en" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/marketing-automation-tools?country=ca&lang=fr" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/marketing-automation-tools?country=cz&lang=cs" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/marketing-automation-tools?country=co&lang=es" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/marketing-automation-tools?country=dk&lang=da" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/marketing-automation-tools?country=de&lang=de" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/marketing-automation-tools?country=es&lang=es" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/marketing-automation-tools?country=us&lang=es" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/marketing-automation-tools?country=fr&lang=fr" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/marketing-automation-tools?country=hk&lang=en" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/marketing-automation-tools?country=in&lang=en" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/marketing-automation-tools?country=id&lang=en" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/marketing-automation-tools?country=ie&lang=en" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/marketing-automation-tools?country=it&lang=it" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/marketing-automation-tools?country=my&lang=en" lang="en" data-component-name="en-18" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/marketing-automation-tools?country=mx&lang=es" lang="es" data-component-name="es-19" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/marketing-automation-tools?country=nl&lang=nl" lang="nl" data-component-name="nl-20" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/marketing-automation-tools?country=nz&lang=en" lang="en" data-component-name="en-21" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/marketing-automation-tools?country=ng&lang=en" lang="en" data-component-name="en-22" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/marketing-automation-tools?country=no&lang=nb" lang="nb" data-component-name="nb-23" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/marketing-automation-tools?country=no&lang=en" lang="en" data-component-name="en-24" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/marketing-automation-tools?country=ph&lang=en" lang="en" data-component-name="en-25" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/marketing-automation-tools?country=pl&lang=pl" lang="pl" data-component-name="pl-26" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/marketing-automation-tools?country=pt&lang=pt" lang="pt-PT" data-component-name="pt-PT-27" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/marketing-automation-tools?country=sg&lang=en" lang="en" data-component-name="en-28" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/marketing-automation-tools?country=fi&lang=fi" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/marketing-automation-tools?country=se&lang=sv" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/marketing-automation-tools?country=tr&lang=tr" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/marketing-automation-tools?country=gb&lang=en" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/marketing-automation-tools?country=us&lang=en" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/marketing-automation-tools?country=th&lang=th" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/marketing-automation-tools?country=kr&lang=ko" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/marketing-automation-tools?country=tw&lang=zh" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/marketing-automation-tools?country=jp&lang=ja" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/marketing-automation-tools?country=us&lang=zh" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: South Africa"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">South Africa</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/marketing-automation-tools?country=za&lang=en" data-component-name="en-0" aria-current="true">South Africa<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/marketing-automation-tools?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/marketing-automation-tools?country=be&lang=nl" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/marketing-automation-tools?country=br&lang=pt" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/marketing-automation-tools?country=ca&lang=en" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/marketing-automation-tools?country=ca&lang=fr" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/marketing-automation-tools?country=cz&lang=cs" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/marketing-automation-tools?country=co&lang=es" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/marketing-automation-tools?country=dk&lang=da" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/marketing-automation-tools?country=de&lang=de" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/marketing-automation-tools?country=es&lang=es" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/marketing-automation-tools?country=us&lang=es" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/marketing-automation-tools?country=fr&lang=fr" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/marketing-automation-tools?country=hk&lang=en" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/marketing-automation-tools?country=in&lang=en" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/marketing-automation-tools?country=id&lang=en" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/marketing-automation-tools?country=ie&lang=en" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/marketing-automation-tools?country=it&lang=it" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/marketing-automation-tools?country=my&lang=en" lang="en" data-component-name="en-18" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/marketing-automation-tools?country=mx&lang=es" lang="es" data-component-name="es-19" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/marketing-automation-tools?country=nl&lang=nl" lang="nl" data-component-name="nl-20" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/marketing-automation-tools?country=nz&lang=en" lang="en" data-component-name="en-21" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/marketing-automation-tools?country=ng&lang=en" lang="en" data-component-name="en-22" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/marketing-automation-tools?country=no&lang=nb" lang="nb" data-component-name="nb-23" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/marketing-automation-tools?country=no&lang=en" lang="en" data-component-name="en-24" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/marketing-automation-tools?country=ph&lang=en" lang="en" data-component-name="en-25" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/marketing-automation-tools?country=pl&lang=pl" lang="pl" data-component-name="pl-26" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/marketing-automation-tools?country=pt&lang=pt" lang="pt-PT" data-component-name="pt-PT-27" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/marketing-automation-tools?country=sg&lang=en" lang="en" data-component-name="en-28" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/marketing-automation-tools?country=fi&lang=fi" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/marketing-automation-tools?country=se&lang=sv" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/marketing-automation-tools?country=tr&lang=tr" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/marketing-automation-tools?country=gb&lang=en" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/marketing-automation-tools?country=us&lang=en" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/marketing-automation-tools?country=th&lang=th" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/marketing-automation-tools?country=kr&lang=ko" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/marketing-automation-tools?country=tw&lang=zh" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/marketing-automation-tools?country=jp&lang=ja" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/marketing-automation-tools?country=us&lang=zh" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a 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They help you make the most of everything that happens after a customer gets to your store, and they go hand in hand with Shopify's advertising and traffic-generating tools, like Collabs, sales channels, SEO, and more. Marketing automation tools include Shopify Forms, Shopify Inbox, Shopify Email, segmentation, and marketing automations.\u003cbr/\u003e\u003cbr/\u003eTo learn more about the types of marketing automation tools, check out \u003ca href=\"{{blog, url(path: '/marketing-tools')}}\"\u003ethe 48 best marketing automation tools for every business\u003c/a\u003e on Shopify's blog."},{"heading":"How do these tools support new and established email marketers?","content":"New marketers can get their marketing efforts up and running in no time (and usually at no cost) with easy-to-use, preset templates designed to quickly get businesses in front of new customers. Established marketers love how these tools grow with their business-pulling in their store branding to marketing materials and helping them create more personalized marketing campaigns based on easy-to-access customer data."},{"heading":"What tools can I use to get more traffic to my store?","content":"Shopify has tools to help you generate traffic to your store, so you can deliver a great marketing experience once they're there. These include:\u003cul\u003e\u003cli\u003eShopify Collabs\u003c/li\u003e\u003cli\u003eShopify Audiences\u003c/li\u003e\u003cli\u003eSales channels for Facebook, Instagram, Tiktok, and YouTube\u003c/li\u003e\u003cli\u003eOnline marketplaces for Google and Walmart\u003c/li\u003e\u003cli\u003eBuilt-in content marketing automation tools in the admin, such as blog posts\u003c/li\u003e\u003cli\u003eBuilt-in SEO tools in the admin, such as auto canonical tags; auto sitemap.xml and robots.xml; Editor for title tags, meta descriptions, URLs (blog posts, webpages, products, collections); and editor for image alt text.\u003c/li\u003e\u003c/ul\u003e"},{"heading":"Which marketing automation tools are free and what do I actually have to pay for?","content":"Shopify Inbox, Shopify Forms, automations, and segmentation are all 100% free to all businesses on Shopify's Basic plan and above. The only product that comes with a fee is Shopify Email, and that fee only begins after you start sending over 10,000 emails per month."}]},"sectionHeader3":{"headingHtml":"Get in front of your next best customers with Shopify's traffic tools","subheadHtml":"Drive traffic to your store simply and affordably"},"cards":[{"headingGroup":{"headingHtml":"Work with influencers","subheadHtml":"Shopify Collabs makes finding and working with influencers seamless."},"link":{"text":"Work with influencers"},"image":{"alt":"An social media post by maybeitslellamae, features the influencer showing off skincare. Overlayed the social post is a product UI window, displaying earnings made from social channel selling. A product tile, featuring a facial serum for sale. Small logos overlayed around the windows include: Instagram, TikTok, and Twitter."}},{"headingGroup":{"headingHtml":"Run effective ads","subheadHtml":"Connect with platforms like Google, Facebook, and Tiktok to advertise your products, easily."},"link":{"text":"Install ad tools"},"image":{"alt":"An abstract view window of the Shopify Admin. Overlayed the window is a TikTok sponsored video and a sponsored YouTube video, both social ads featuring a purple cup for sale. Small logos overlayed around the windows include: Marketplace Connect, Instagram, Facebook, TikTok, Google Ads, Amazon and eBay."}},{"headingGroup":{"headingHtml":"Convert new customers risk-free","subheadHtml":"Target Shop's 150M+ buyers and boost sales at scale with Shop Cash offers."},"link":{"text":"Create offer"},"image":{"alt":"A mobile phone featuring Shop App's in-app Shop Cash offers, surrounded by floating silver coins."}}]},"pages/marketing-automation-tools/partials/subNav":{"subNav":{"sectionTitle":"Marketing automation 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