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this._process(!0)},blockSize:1});function c(t,e,r){var i=this._iv;i?this._iv=void 0:i=this._prevBlock;for(var n=0;n<r;n++)t[e+n]^=i[n]}var a=p.mode={},h=(t.BlockCipherMode=e.extend({createEncryptor:function(t,e){return this.Encryptor.create(t,e)},createDecryptor:function(t,e){return this.Decryptor.create(t,e)},init:function(t,e){this._cipher=t,this._iv=e}})).extend();h.Encryptor=h.extend({processBlock:function(t,e){var r=this._cipher,i=r.blockSize;c.call(this,t,e,i),r.encryptBlock(t,e),this._prevBlock=t.slice(e,e+i)}}),h.Decryptor=h.extend({processBlock:function(t,e){var r=this._cipher,i=r.blockSize,n=t.slice(e,e+i);r.decryptBlock(t,e),c.call(this,t,e,i),this._prevBlock=n}}),a=a.CBC=h,h=(p.pad={}).Pkcs7={pad:function(t,e){for(var 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distributeurs</h1> <div class="infobulle"> <span>i</span> <div> <p>Contenus réalisés par les équipes de la régie publicitaire du Point.</p> <p>La rédaction n’a pas participé à leur réalisation.</p> </div> </div> <p class="chapo"> Gouache Avocats est un cabinet d’avocats parisien spécialisé dans la distribution. Avec son positionnement unique et transversal et une vision innovante, le cabinet souhaite réinventer la relation client/avocat.</p> <p class="author"> Contenu partenaire par<a href="https://www.gouache.fr/nos-distinctions" rel="sponsored" data-gtm="click:logo_partenaire"> <img src="//static.lpnt.fr/static/ops/logos/gouache.png" height="20" alt=""> </a> </p> <time>Publié le 09/06/2023 à 10h00</time> </header>   <div id="article-body" class="" >    <img src="/img-l/articles/2523643.png" width="0" height="0" style="position:absolute !important; top:-50000px !important;" />  <figure id="image"> <picture> <source media="(max-width: 767px)" srcset=" https://static-images.lpnt.fr/cd-cw400/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_660x287.jpg 1x, https://static-images.lpnt.fr/cd-cw809/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_660x287.jpg 2x" > <source media="(min-width: 768px) and (max-width: 1183px)" srcset=" https://static-images.lpnt.fr/cd-cw602/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_660x287.jpg 1x, https://static-images.lpnt.fr/cd-cw1204/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_660x287.jpg 2x" > <img alt="Gouache Avocats : un accompagnement transversal pour les distributeurs" src="https://static-images.lpnt.fr/cd-cw809/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_660x287.jpg" srcset=" https://static-images.lpnt.fr/cd-cw809/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_660x287.jpg 1x, https://static-images.lpnt.fr/cd-cw1618/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_660x287.jpg 2x" width="809" height="405" loading="eager"> </picture> <figcaption> Gouache Avocats : un accompagnement transversal pour les distributeurs</figcaption> </figure> <div id="actions"> <p class="reading-time">Temps de lecture : <span>2 min</span></p> <ul> <li class="add-fav neverstop" data-gtm="click:action"> <a href="https://moncompte.lepoint.fr/connexion/?return" data-dmp="'clic','Barre_articles','Partage_Archiver'" data-title="Gouache Avocats : un accompagnement transversal pour les distributeurs" data-chapeau="Gouache Avocats est un cabinet d’avocats parisien spécialisé dans la distribution. Avec son positionnement unique et transversal et une vision innovante, le cabinet souhaite réinventer la relation client/avocat." data-id="2523643" data-image="/images/2023/06/09/24592404lpw-24592414-article-jpg_9574359_200x133.jpg" data-auteur="Par Le Point Stories" data-date="2023-06-09 10:00:00"> <span class="picto-favori"></span> <span class="txt">Ajouter à mes favoris</span> </a> <p class="msg-confirm">L'article a été ajouté à vos favoris</p> </li> <li class="googlenews" data-gtm="click:nav"> <a href="https://news.google.com/publications/CAAqBwgKMM6p2gIwsvYb?hl=fr&gl=FR&ceid=FR%3Afr" target="_blank"> <span class="picto-googlenews"></span> <span class="txt">Google News</span> </a> </li> <li class="comment" data-gtm="click:action"> <button data-scrollto="#commentaires"> <span class="picto-comment" data-number="0"></span> <span class="txt">Commenter</span> </button> </li> <li class="share"> <button> <span class="picto-share"></span> <span class="txt">Partager</span> </button> <ul> <li data-share-social="Facebook" data-gtm="click:action"> <span class="picto-facebook"></span> <a href="https://w.lpnt.fr/2523643f">Facebook</a> </li> <li data-share-social="Twitter" data-gtm="click:action"> <span class="picto-twitter"></span> <a href="https://w.lpnt.fr/2523643t">Twitter</a> </li> <li data-share-social="LinkedIn" data-gtm="click:action"> <span class="picto-linkedin"></span> <a href="https://w.lpnt.fr/2523643l">LinkedIn</a> </li> <li data-share-social="WhatsApp" data-gtm="click:action"> <span class="picto-whatsapp"></span> <a href="#" target="_blank">WhatsApp</a> </li> <li data-share-social="ApiShare" data-gtm="click:action"> <span class="picto-instagram"></span> <span>Instagram</span> </li> <li class="copy-link" data-gtm="click:action"> <span class="picto-link"></span> <span>Copier le lien</span> </li> </ul> </li> </ul> </div> <style> :root { --etx-primary-color: #6483a1; --etx-section-button-play-padding: 0 0.5rem 0 0; --etx-button-play-padding: 0.5rem; --etx-button-play-border-radius: 0.25rem; --etx-section-duration-padding: 0 0 0 1rem; --etx-brand-font-family: "Roboto Condensed", Arial, sans-serif; } </style> <div id="voxa-player" data-duration="195.6" data-vh="ueio"></div> <script type='module'> import { initETXPlayer } from 'https://player.voxa.majelan.com/voxa-player.js'; let config = { audioUrl: 'https://lecture-audio.lpnt.fr/d791c494-d15a-500d-9f10-8b77e183bf08.mp3', ad: { enabled: false, channelId: 'sample' } }; initETXPlayer(config); </script>   <div id="contenu" class="article-styles">   <figure class="video-dailymotion"> <blockquote class="video-dailymotion-unloaded" data-playerid="x9fof" data-videoid="x8lmrrx" data-ads-params=""></blockquote></figure><p><span class="dflt-txt__lettrine">“</span><em>Le marché de la distribution évolue, les conditions de commercialisation changent, le droit se construit. Notre rôle est de nous tenir au courant, d'être toujours à la pointe des évolutions de marché pour conseiller nos clients</em>”, témoigne Maître Jean-Baptiste Gouache, fondateur du cabinet.</p><p>Lors de sa création en 2007, Gouache Avocats est le <a rel="sponsored" class="Link" href="https://www.gouache.fr/" target="_blank" title="" data-gtm="click:capsule" data-capsule="Lien">premier cabinet à se spécialiser dans les problématiques liées à l'opération de distribution</a>, en couvrant plusieurs thématiques du droit de façon transversale : droit des contrats, des affaires, de la concurrence, de la propriété intellectuelle... “Plus que le droit, c'est l'opération de distribution qui nous intéresse. Nous la considérons comme une problématique entrepreneuriale globale plus qu'un énième domaine juridique. Nous en avons fait une spécialisation verticale sur tous les domaines du droit pour proposer un accompagnement opérationnel, pragmatique au service de la performance”, affirme l'avocat. </p><p>Gouache Avocats accompagne les promoteurs de réseaux de distribution et les industriels qui souhaitent organiser eux-mêmes leur commercialisation. “<em>Une offre complète à 360° sur tout le cycle de distribution depuis l'approvisionnement en passant par l'organisation du réseau, sa défense vis-à-vis de la concurrence du marché, jusqu'à la mise sur le marché avec la réglementation produit et le droit de la consommation</em>”, explique-t-il.</p><p>“<em>Nous constatons que la distribution se professionnalise. Les commerçants ont désormais massivement recours aux techniques modernes du management, de la finance, des RH et aux logiciels. Mais cette professionnalisation doit aussi toucher la gestion juridique. Les entreprises doivent mieux s'entourer car les risques liés aux opérations de distribution sont majeurs</em>”, alerte Jean-Baptiste Gouache.</p><h2>Un cabinet d'avocats reconnu en distribution, concurrence et consommation</h2><p>“<em>Nous avons développé une expertise juridique et judiciaire à part entière qui nous a rendus crédibles. Nous sommes ainsi sollicités pour nourrir la doctrine. Lexis Nexis et Lefebvre Dalloz, deux des principaux éditeurs juridiques, nous font confiance pour rédiger leurs supports documentaires qui sont utilisés par des confrères</em>”, confie-t-il. </p><p>L'avocat et ses équipes interviennent également dans de nombreux masters distribution concurrence, à travers les facultés de droit les plus réputées. Reconnu <a rel="sponsored" class="Link" href="https://www.gouache.fr/nos-distinctions" target="_blank" title="" data-gtm="click:capsule" data-capsule="Lien">expert incontournable du droit de la franchise, du droit de la distribution et du droit de la concurrence</a>, le cabinet est régulièrement cité dans les classements de cabinets d'avocats.</p><p><strong>Fort de son positionnement de spécialiste de l'opération de distribution, le cabinet souhaite poursuivre sa progression. Pour cela, il envisage de faire grandir ses équipes pour renforcer ses compétences en interne et rendre son service toujours plus efficient.</strong></p> <div id="paywall-poool-article-gratuit"></div> </div>        </div> <aside>      </aside> </article>   </main> <footer id="footer"> <div class="inner"> <img loading="lazy" src="https://static.lpnt.fr/static/img/v3/header/logo-lepoint.svg" alt="Le Point" width="111" height="23"> <p>Consultez toute l’actualité en France et dans le monde sur <em>Le Point</em>, suivez les informations en temps réel et accédez à nos analyses, débats et dossiers.</p>       <script> (function(){ var service = 'LAL.d'; var config = { pa : "33955", u : document.location.href, r : document.referrer, is_client: "0" }; var configParams = []; for(var v in config){ configParams .push(v+'='+encodeURIComponent(config[v])); } var sddanJS=document.createElement('script'); sddanJS.async = true; sddanJS.src='//js.cookieless-data.com/'+service+'?'+ configParams.join('&'); 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