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paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 1100w, https://miro.medium.com/v2/resize:fit:4800/format:webp/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 1100w, https://miro.medium.com/v2/resize:fit:4800/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw"/><img alt="Illustration by" class="bh mq np c" width="2400" height="2592" loading="eager"/></picture><figcaption class="nq ff nr ns nt nu nv bf b bg z du">Illustration by <span class="je"><span class="je" aria-hidden="false"><a class="nw jf fe" href="https://medium.com/u/5981411c0291?source=post_page---user_mention--77b8dc9d47ac--------------------------------" rel="noopener" target="_blank">Supriya Belsare</a></span></span></figcaption></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="af77" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">A quick backstory</h1><p id="1550" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">“Music expresses that which cannot be put into words and that which cannot remain silent.” This was a quote I stumbled upon when I was scrolling through the depths of the internet on an ordinary day. From being involved in the choir during my childhood to spending hours discovering music genres on Spotify, Music has always played an integral role in my life. It possesses the unique ability to unite us, despite our diverse backgrounds and experiences.</p><p id="5bc0" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">When I was told that there were 2 other like-minded music lovers and musicians in the team with who I would be designing sounds for a project, I was beyond ecstatic. This marked the beginning of our first deep dive into crafting sounds.</p><h1 id="c471" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">Why are sounds important?</h1><p id="8e74" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">We associate specific sounds by drawing on our own life experiences. The sound of an alarm ringing at 6 AM in our childhood was not just an indicator for us to start our day, it was also something we inherently connected with waking up early for school.</p><p id="c696" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">In our day-to-day lives, sound plays an integral role in providing feedback. A driver honks to warn others on the road, a street vendor calls out what he is selling in a neighborhood, and a rice cooker whistles when the stove needs to be turned off.</p><p id="2c24" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">And in our fast-paced digital world, a notification on an app gently ‘pings us’ to draw our attention. Clearly, sounds play an important role in making sense of the world.</p><figure class="nk nl nm nn no nj ns nt paragraph-image"><div role="button" tabindex="0" class="pv pw fj px bh py"><div class="ns nt pu"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mq np c" width="700" height="361" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nq ff nr ns nt nu nv bf b bg z du">Illustration by <span class="je"><span class="je" aria-hidden="false"><a class="nw jf fe" href="https://medium.com/u/5981411c0291?source=post_page---user_mention--77b8dc9d47ac--------------------------------" rel="noopener" target="_blank">Supriya Belsare</a></span></span></figcaption></figure><h1 id="34a7" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">Kicking off the research phase</h1><p id="7f68" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">During this journey, our process was far from linear. Being a new domain, we had to experiment and research on the best possible approach. We began this exercise by conducting competitor research to identify when sounds were used to provide feedback. Upon diving deeper, we realized that sound is very important in invalidating a user’s action. For example- After making a successful transaction, it is common to have a micro-interaction within the UI, as a means of feedback to the user. This feedback can be enhanced a step further with the use of an affirmatory sound.</p><p id="fa0f" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">The next step was to collate a library of pleasing sounds and listen to them on repeat. Yes, you read it correctly, we listened to the same sound over and over again to dissect it. Deep diving into sound design in a remote setting certainly had its challenges. We quickly realized that discussion, deliberation, and general chitter-chatter were the only way we could achieve this as a team.</p><p id="33f4" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">After a few rounds of discussion, we began analyzing the collated sounds on the basis of a few factors:</p><ul class=""><li id="25b7" class="ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po pz qa qb bk"><strong class="ov gv">Alignment with brand goals: </strong>We discovered that the sounds were vastly different based on the company’s vision and its core user group. Certain sounds in the e-commerce apps which a niche user group were extremely playful, to subtly reinstate how shopping could be fun. While others adopted a simpler, more utilitarian approach, to appeal to a larger audience.</li><li id="6621" class="ot ou gu ov b hs qc ox oy hv qd pa pb pc qe pe pf pg qf pi pj pk qg pm pn po pz qa qb bk"><strong class="ov gv">Understanding the use case: </strong>It was essential for us to understand whether the sound was appropriate for the selected use case and how intuitive it was. For example- For a successful state like order confirmation, we tried to understand how well a sound conveyed this success state.</li><li id="682f" class="ot ou gu ov b hs qc ox oy hv qd pa pb pc qe pe pf pg qf pi pj pk qg pm pn po pz qa qb bk"><strong class="ov gv">Invoking emotion: </strong>As designers, it is in our nature to understand the hidden meaning behind an interface. We translated that innate quality here and focussed deeply on how reassuring, informative, happy or sad these sounds made us feel and documented our individual viewpoints.</li></ul><figure class="nk nl nm nn no nj ns nt paragraph-image"><div role="button" tabindex="0" class="pv pw fj px bh py"><div class="ns nt qh"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*Ac6qqg0nPw-to1Wyust4FQ.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mq np c" width="700" height="361" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nq ff nr ns nt nu nv bf b bg z du">Illustration by <span class="je"><span class="je" aria-hidden="false"><a class="nw jf fe" href="https://medium.com/u/5981411c0291?source=post_page---user_mention--77b8dc9d47ac--------------------------------" rel="noopener" target="_blank">Supriya Belsare</a></span></span></figcaption></figure><h1 id="66fe" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">Ideating and experimenting</h1><p id="bdce" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">After completing the initial research, we brainstormed on how to actually start designing sounds. While our hearts were consumed in the musical world, we were novice designers venturing into the domain of sound design. Garageband was the tool we started playing around with, in order to get more comfortable with the interface. And after my first interaction with it, I was hooked.</p><p id="c607" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">While I had a background in playing music, composing sounds was new and intriguing. It was so fascinating to see the plethora of unique sound effects! From soft guitar strings to deep percussion notes, there are so many sounds to experiment with. What’s even more interesting, is that each instrument has a series of customizable sounds within it. This opened up an ocean of possibilities!</p><figure class="nk nl nm nn no nj ns nt paragraph-image"><div role="button" tabindex="0" class="pv pw fj px bh py"><div class="ns nt qi"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*ZnyM5F1pjgrSnn7Q9M7-pw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mq np c" width="700" height="395" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nq ff nr ns nt nu nv bf b bg z du">BTS of a few iterations</figcaption></figure><p id="7940" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">This marked the beginning of a lot of design iterations. A few things that we consciously took notice of were:</p><ul class=""><li id="7e9e" class="ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po pz qa qb bk"><strong class="ov gv">Scale: </strong>The first step was to try out a single soundtrack with multiple scales. C-scale seemed like a good choice to start off with. It’s commonly used in music and has a clean, playful vibe to it.</li><li id="661b" class="ot ou gu ov b hs qc ox oy hv qd pa pb pc qe pe pf pg qf pi pj pk qg pm pn po pz qa qb bk"><strong class="ov gv">Progression: </strong>After selecting a single note, what would the next few notes be? And, how would this tie in with the brand’s vision? This stage was instrumental (pun intended) in defining the overall feel of the soundtrack. We spent a large amount of time dissecting how different sound progressions made us feel.</li><li id="cde0" class="ot ou gu ov b hs qc ox oy hv qd pa pb pc qe pe pf pg qf pi pj pk qg pm pn po pz qa qb bk"><strong class="ov gv">Duration: </strong>How long or short does this sound need to be for it to have an impact? And how close did 2 notes have to be to another? If the track is too long, it may get boring and monotonous to listen to, especially if it is used in a frequent use case. If it’s too short, it may be overlooked entirely. It was essential to find the sweet spot.</li><li id="c157" class="ot ou gu ov b hs qc ox oy hv qd pa pb pc qe pe pf pg qf pi pj pk qg pm pn po pz qa qb bk"><strong class="ov gv">Speed: </strong>How quickly should the sound progress? And how fast or slow is the ideal tempo for the track? The short answer is that there is no right way. It’s entirely dependent on the selected sound preset. The same tempo used in 2 presets, for example, ‘Rising Waves’ and ‘ Jittery pulses’ within the Arpeggiator instrument may differ.</li></ul><h1 id="4bf9" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">Decoding music theory</h1><p id="4956" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">When we were confused on how to improve the overall quality of sounds, music theory paved the path. While only one of us had a theoretical understanding of music, we quickly realized that sound design required us to grasp only a fraction of music theory.</p><h2 id="8b26" class="qj ny gu bf nz qk ql dy oc qm qn ea of pc qo qp qq pg qr qs qt pk qu qv qw qx bk"><strong class="al">Understanding intervals in music:</strong></h2><p id="f132" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">A semitone is the smallest interval used in classical Western music, equal to a twelfth of an octave. Taking the example of a keyboard, each black and white key signifies a single note. The distance between a white key and a neighboring black key signifies semitones.</p><p id="1040" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">Translating this to sound design, each semitone can influence the invoked emotion. Depending on the type of interval, the emotion that the sound exudes varies. For eg- in a minor second interval, where the notes are 1 semitone apart, the sound is melancholic. A major second interval, where notes are 2 semitones apart exudes a happy, light feel. In an octave interval, the notes are 12 semitones apart and the sound can make one feel complete and open.</p><figure class="nk nl nm nn no nj ns nt paragraph-image"><div role="button" tabindex="0" class="pv pw fj px bh py"><div class="ns nt qh"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*A9wdoqU0tQdz7vabSeCq4A.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mq np c" width="700" height="361" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nq ff nr ns nt nu nv bf b bg z du">Illustration by <span class="je"><span class="je" aria-hidden="false"><a class="nw jf fe" href="https://medium.com/u/5981411c0291?source=post_page---user_mention--77b8dc9d47ac--------------------------------" rel="noopener" target="_blank">Supriya Belsare</a></span></span></figcaption></figure><h1 id="4e96" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">Learning from the pros</h1><p id="6fcb" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">By a stroke of luck, we happened to discuss with a renowned sound designer, <a class="af qy" href="https://www.instagram.com/paddy_sound/?hl=en" rel="noopener ugc nofollow" target="_blank">Pradyumna Chaware</a>. A seasoned professional in the sound designing and recording domain, who was kind enough to have a quick discussion with us on how to approach the project. We of course made copious notes of what we learned:</p><ul class=""><li id="af4f" class="ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po pz qa qb bk"><strong class="ov gv">Creating a vibe: </strong>He emphasized that identifying the underlying ‘feel’ of the sound would set the tone for the app. Just like with UI design, understanding who the key user group is playing a role in defining the look and feel.</li><li id="6871" class="ot ou gu ov b hs qc ox oy hv qd pa pb pc qe pe pf pg qf pi pj pk qg pm pn po pz qa qb bk"><strong class="ov gv">Refraining from overdesigning: </strong>This takes a very meticulous mindset and it’s absolutely crucial to not overdo it, considering the function and user at all times. In most cases, minimalism is the way to go. But this is a lot harder than it actually looks.</li><li id="9f54" class="ot ou gu ov b hs qc ox oy hv qd pa pb pc qe pe pf pg qf pi pj pk qg pm pn po pz qa qb bk"><strong class="ov gv">Testing the sounds:</strong> Listening to the same soundtrack on multiple devices before shipping was essential. The track may often sound different on different devices and hence, refining the sound after finalizing it is required.</li></ul><h1 id="48f3" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">Iterating the sounds</h1><p id="854e" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">Until we landed on our signature sound, a number of different approaches were adopted to assess how the sound aligned with the use case and the branding. This helped in eventually narrowing down and finding a suitable sound. Check out some of the iterations along the way!</p><figure class="nk nl nm nn no nj"><div class="qz jr l fj"><div class="ra rb l"></div></div><figcaption class="nq ff nr ns nt nu nv bf b bg z du">A few design iterations</figcaption></figure><h1 id="55ec" class="nx ny gu bf nz oa ob hu oc od oe hx of og oh oi oj ok ol om on oo op oq or os bk">Reflecting on the journey</h1><p id="3905" class="pw-post-body-paragraph ot ou gu ov b hs ow ox oy hv oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po gn bk">The biggest learning for me was that sound design cannot be looked at as a standalone entity; it’s a vital part of the user experience of a product and should undergo the same level of focus and scrutiny as any other design element. Sounds can never take the center stage, they must harmoniously blend in with the interface, helping the user make sense of the activity at hand.</p><p id="d84b" class="pw-post-body-paragraph ot ou gu ov b hs pp ox oy hv pq pa pb pc pr pe pf pg ps pi pj pk pt pm pn po gn bk">Shout out to <span class="je"><span class="je" aria-hidden="false"><a class="nw jf fe" href="https://medium.com/u/f0f9e08fdf27?source=post_page---user_mention--77b8dc9d47ac--------------------------------" rel="noopener" target="_blank">Rishabh Kapoor</a></span></span> and <a class="af qy" href="https://www.instagram.com/_humera_/" rel="noopener ugc nofollow" target="_blank">Humera Fatima</a> for helping out along the way. A big thank you to <span class="je"><span class="je" aria-hidden="false"><a class="nw jf fe" href="https://medium.com/u/e2b1ef30fdc0?source=post_page---user_mention--77b8dc9d47ac--------------------------------" rel="noopener" target="_blank">Ramakrishna V</a></span></span> for sparking an interest in sound design in me, and <a class="af qy" href="https://medium.com/@kshitijpan" rel="noopener">Kshitij Pandey</a> for all the feedback on the blog. And kudos to <span class="je"><span class="je" aria-hidden="false"><a class="nw jf fe" href="https://medium.com/u/5981411c0291?source=post_page---user_mention--77b8dc9d47ac--------------------------------" rel="noopener" target="_blank">Supriya Belsare</a></span></span> for the amazing illustrations.</p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="rc rd ab jm"><div class="re ab"><a class="rf ay am ao" href="https://medium.com/tag/design?source=post_page-----77b8dc9d47ac--------------------------------" rel="noopener follow"><div class="rg fj cx rh ge ri rj bf b bg z bk rk">Design</div></a></div><div class="re ab"><a class="rf ay am ao" href="https://medium.com/tag/ux?source=post_page-----77b8dc9d47ac--------------------------------" rel="noopener follow"><div class="rg fj cx rh ge ri rj bf b bg z bk rk">UX</div></a></div><div class="re ab"><a class="rf ay am ao" 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This marked the beginning of our first deep dive into crafting sounds.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_6":{"__typename":"Paragraph","id":"7448dd3a90a9_6","name":"c471","type":"H3","href":null,"layout":null,"metadata":null,"text":"Why are sounds important?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_7":{"__typename":"Paragraph","id":"7448dd3a90a9_7","name":"8e74","type":"P","href":null,"layout":null,"metadata":null,"text":"We associate specific sounds by drawing on our own life experiences. The sound of an alarm ringing at 6 AM in our childhood was not just an indicator for us to start our day, it was also something we inherently connected with waking up early for school.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_8":{"__typename":"Paragraph","id":"7448dd3a90a9_8","name":"c696","type":"P","href":null,"layout":null,"metadata":null,"text":"In our day-to-day lives, sound plays an integral role in providing feedback. A driver honks to warn others on the road, a street vendor calls out what he is selling in a neighborhood, and a rice cooker whistles when the stove needs to be turned off.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_9":{"__typename":"Paragraph","id":"7448dd3a90a9_9","name":"2c24","type":"P","href":null,"layout":null,"metadata":null,"text":"And in our fast-paced digital world, a notification on an app gently ‘pings us’ to draw our attention. Clearly, sounds play an important role in making sense of the world.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg":{"__typename":"ImageMetadata","id":"1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg","originalHeight":6067,"originalWidth":11780,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7448dd3a90a9_10":{"__typename":"Paragraph","id":"7448dd3a90a9_10","name":"6806","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*gbGsDkrxSSL_tRhxbLwv2Q.jpeg"},"text":"Illustration by Supriya Belsare","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":16,"end":31,"href":null,"anchorType":"USER","userId":"5981411c0291","linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_11":{"__typename":"Paragraph","id":"7448dd3a90a9_11","name":"34a7","type":"H3","href":null,"layout":null,"metadata":null,"text":"Kicking off the research phase","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_12":{"__typename":"Paragraph","id":"7448dd3a90a9_12","name":"7f68","type":"P","href":null,"layout":null,"metadata":null,"text":"During this journey, our process was far from linear. Being a new domain, we had to experiment and research on the best possible approach. We began this exercise by conducting competitor research to identify when sounds were used to provide feedback. Upon diving deeper, we realized that sound is very important in invalidating a user’s action. For example- After making a successful transaction, it is common to have a micro-interaction within the UI, as a means of feedback to the user. This feedback can be enhanced a step further with the use of an affirmatory sound.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_13":{"__typename":"Paragraph","id":"7448dd3a90a9_13","name":"fa0f","type":"P","href":null,"layout":null,"metadata":null,"text":"The next step was to collate a library of pleasing sounds and listen to them on repeat. Yes, you read it correctly, we listened to the same sound over and over again to dissect it. Deep diving into sound design in a remote setting certainly had its challenges. We quickly realized that discussion, deliberation, and general chitter-chatter were the only way we could achieve this as a team.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_14":{"__typename":"Paragraph","id":"7448dd3a90a9_14","name":"33f4","type":"P","href":null,"layout":null,"metadata":null,"text":"After a few rounds of discussion, we began analyzing the collated sounds on the basis of a few factors:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_15":{"__typename":"Paragraph","id":"7448dd3a90a9_15","name":"25b7","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Alignment with brand goals: We discovered that the sounds were vastly different based on the company’s vision and its core user group. Certain sounds in the e-commerce apps which a niche user group were extremely playful, to subtly reinstate how shopping could be fun. While others adopted a simpler, more utilitarian approach, to appeal to a larger audience.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":28,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_16":{"__typename":"Paragraph","id":"7448dd3a90a9_16","name":"6621","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Understanding the use case: It was essential for us to understand whether the sound was appropriate for the selected use case and how intuitive it was. For example- For a successful state like order confirmation, we tried to understand how well a sound conveyed this success state.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":28,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_17":{"__typename":"Paragraph","id":"7448dd3a90a9_17","name":"682f","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Invoking emotion: As designers, it is in our nature to understand the hidden meaning behind an interface. We translated that innate quality here and focussed deeply on how reassuring, informative, happy or sad these sounds made us feel and documented our individual viewpoints.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":18,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*Ac6qqg0nPw-to1Wyust4FQ.jpeg":{"__typename":"ImageMetadata","id":"1*Ac6qqg0nPw-to1Wyust4FQ.jpeg","originalHeight":659,"originalWidth":1280,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7448dd3a90a9_18":{"__typename":"Paragraph","id":"7448dd3a90a9_18","name":"508d","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*Ac6qqg0nPw-to1Wyust4FQ.jpeg"},"text":"Illustration by Supriya Belsare","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":16,"end":31,"href":null,"anchorType":"USER","userId":"5981411c0291","linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_19":{"__typename":"Paragraph","id":"7448dd3a90a9_19","name":"66fe","type":"H3","href":null,"layout":null,"metadata":null,"text":"Ideating and experimenting","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_20":{"__typename":"Paragraph","id":"7448dd3a90a9_20","name":"bdce","type":"P","href":null,"layout":null,"metadata":null,"text":"After completing the initial research, we brainstormed on how to actually start designing sounds. While our hearts were consumed in the musical world, we were novice designers venturing into the domain of sound design. Garageband was the tool we started playing around with, in order to get more comfortable with the interface. And after my first interaction with it, I was hooked.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_21":{"__typename":"Paragraph","id":"7448dd3a90a9_21","name":"c607","type":"P","href":null,"layout":null,"metadata":null,"text":"While I had a background in playing music, composing sounds was new and intriguing. It was so fascinating to see the plethora of unique sound effects! From soft guitar strings to deep percussion notes, there are so many sounds to experiment with. What’s even more interesting, is that each instrument has a series of customizable sounds within it. This opened up an ocean of possibilities!","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*ZnyM5F1pjgrSnn7Q9M7-pw.png":{"__typename":"ImageMetadata","id":"1*ZnyM5F1pjgrSnn7Q9M7-pw.png","originalHeight":1984,"originalWidth":3522,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7448dd3a90a9_22":{"__typename":"Paragraph","id":"7448dd3a90a9_22","name":"8111","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*ZnyM5F1pjgrSnn7Q9M7-pw.png"},"text":"BTS of a few iterations","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_23":{"__typename":"Paragraph","id":"7448dd3a90a9_23","name":"7940","type":"P","href":null,"layout":null,"metadata":null,"text":"This marked the beginning of a lot of design iterations. A few things that we consciously took notice of were:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_24":{"__typename":"Paragraph","id":"7448dd3a90a9_24","name":"7e9e","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Scale: The first step was to try out a single soundtrack with multiple scales. C-scale seemed like a good choice to start off with. It’s commonly used in music and has a clean, playful vibe to it.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":7,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_25":{"__typename":"Paragraph","id":"7448dd3a90a9_25","name":"661b","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Progression: After selecting a single note, what would the next few notes be? And, how would this tie in with the brand’s vision? This stage was instrumental (pun intended) in defining the overall feel of the soundtrack. We spent a large amount of time dissecting how different sound progressions made us feel.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":13,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_26":{"__typename":"Paragraph","id":"7448dd3a90a9_26","name":"cde0","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Duration: How long or short does this sound need to be for it to have an impact? And how close did 2 notes have to be to another? If the track is too long, it may get boring and monotonous to listen to, especially if it is used in a frequent use case. If it’s too short, it may be overlooked entirely. It was essential to find the sweet spot.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":10,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_27":{"__typename":"Paragraph","id":"7448dd3a90a9_27","name":"c157","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Speed: How quickly should the sound progress? And how fast or slow is the ideal tempo for the track? The short answer is that there is no right way. It’s entirely dependent on the selected sound preset. The same tempo used in 2 presets, for example, ‘Rising Waves’ and ‘ Jittery pulses’ within the Arpeggiator instrument may differ.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":7,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_28":{"__typename":"Paragraph","id":"7448dd3a90a9_28","name":"4bf9","type":"H3","href":null,"layout":null,"metadata":null,"text":"Decoding music theory","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_29":{"__typename":"Paragraph","id":"7448dd3a90a9_29","name":"4956","type":"P","href":null,"layout":null,"metadata":null,"text":"When we were confused on how to improve the overall quality of sounds, music theory paved the path. While only one of us had a theoretical understanding of music, we quickly realized that sound design required us to grasp only a fraction of music theory.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_30":{"__typename":"Paragraph","id":"7448dd3a90a9_30","name":"8b26","type":"H4","href":null,"layout":null,"metadata":null,"text":"Understanding intervals in music:","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":33,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_31":{"__typename":"Paragraph","id":"7448dd3a90a9_31","name":"f132","type":"P","href":null,"layout":null,"metadata":null,"text":"A semitone is the smallest interval used in classical Western music, equal to a twelfth of an octave. Taking the example of a keyboard, each black and white key signifies a single note. The distance between a white key and a neighboring black key signifies semitones.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_32":{"__typename":"Paragraph","id":"7448dd3a90a9_32","name":"1040","type":"P","href":null,"layout":null,"metadata":null,"text":"Translating this to sound design, each semitone can influence the invoked emotion. Depending on the type of interval, the emotion that the sound exudes varies. For eg- in a minor second interval, where the notes are 1 semitone apart, the sound is melancholic. A major second interval, where notes are 2 semitones apart exudes a happy, light feel. In an octave interval, the notes are 12 semitones apart and the sound can make one feel complete and open.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*A9wdoqU0tQdz7vabSeCq4A.jpeg":{"__typename":"ImageMetadata","id":"1*A9wdoqU0tQdz7vabSeCq4A.jpeg","originalHeight":659,"originalWidth":1280,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7448dd3a90a9_33":{"__typename":"Paragraph","id":"7448dd3a90a9_33","name":"fbb5","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*A9wdoqU0tQdz7vabSeCq4A.jpeg"},"text":"Illustration by Supriya Belsare","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":16,"end":31,"href":null,"anchorType":"USER","userId":"5981411c0291","linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_34":{"__typename":"Paragraph","id":"7448dd3a90a9_34","name":"4e96","type":"H3","href":null,"layout":null,"metadata":null,"text":"Learning from the pros","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_35":{"__typename":"Paragraph","id":"7448dd3a90a9_35","name":"6fcb","type":"P","href":null,"layout":null,"metadata":null,"text":"By a stroke of luck, we happened to discuss with a renowned sound designer, Pradyumna Chaware. A seasoned professional in the sound designing and recording domain, who was kind enough to have a quick discussion with us on how to approach the project. We of course made copious notes of what we learned:","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":76,"end":93,"href":"https:\u002F\u002Fwww.instagram.com\u002Fpaddy_sound\u002F?hl=en","anchorType":"LINK","userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_36":{"__typename":"Paragraph","id":"7448dd3a90a9_36","name":"af4f","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Creating a vibe: He emphasized that identifying the underlying ‘feel’ of the sound would set the tone for the app. Just like with UI design, understanding who the key user group is playing a role in defining the look and feel.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":17,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_37":{"__typename":"Paragraph","id":"7448dd3a90a9_37","name":"6871","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Refraining from overdesigning: This takes a very meticulous mindset and it’s absolutely crucial to not overdo it, considering the function and user at all times. In most cases, minimalism is the way to go. But this is a lot harder than it actually looks.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":31,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_38":{"__typename":"Paragraph","id":"7448dd3a90a9_38","name":"9f54","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Testing the sounds: Listening to the same soundtrack on multiple devices before shipping was essential. The track may often sound different on different devices and hence, refining the sound after finalizing it is required.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":19,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_39":{"__typename":"Paragraph","id":"7448dd3a90a9_39","name":"48f3","type":"H3","href":null,"layout":null,"metadata":null,"text":"Iterating the sounds","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_40":{"__typename":"Paragraph","id":"7448dd3a90a9_40","name":"854e","type":"P","href":null,"layout":null,"metadata":null,"text":"Until we landed on our signature sound, a number of different approaches were adopted to assess how the sound aligned with the use case and the branding. This helped in eventually narrowing down and finding a suitable sound. Check out some of the iterations along the way!","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"MediaResource:466f543d93e3cfb2d3b52075ddfa2137":{"__typename":"MediaResource","id":"466f543d93e3cfb2d3b52075ddfa2137","iframeSrc":"https:\u002F\u002Fcdn.embedly.com\u002Fwidgets\u002Fmedia.html?src=https%3A%2F%2Fw.soundcloud.com%2Fplayer%2F%3Furl%3Dhttps%253A%252F%252Fapi.soundcloud.com%252Fplaylists%252F1329585469%26show_artwork%3Dtrue&display_name=SoundCloud&url=https%3A%2F%2Fsoundcloud.com%2Frishabh-kapoor-800660536%2Fsets%2Fdiscarded-sounds-1%3Fsi%3D29b80feec44d407e816b81db327b655d&image=https%3A%2F%2Fsoundcloud.com%2Fimages%2Ffb_placeholder.png&key=a19fcc184b9711e1b4764040d3dc5c07&type=text%2Fhtml&schema=soundcloud","iframeHeight":166,"iframeWidth":800,"title":"Discarded sounds by Rishabh Kapoor"},"Paragraph:7448dd3a90a9_41":{"__typename":"Paragraph","id":"7448dd3a90a9_41","name":"38f2","type":"IFRAME","href":null,"layout":"INSET_CENTER","metadata":null,"text":"A few design iterations","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":{"__typename":"Iframe","mediaResource":{"__ref":"MediaResource:466f543d93e3cfb2d3b52075ddfa2137"}},"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_42":{"__typename":"Paragraph","id":"7448dd3a90a9_42","name":"55ec","type":"H3","href":null,"layout":null,"metadata":null,"text":"Reflecting on the journey","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7448dd3a90a9_43":{"__typename":"Paragraph","id":"7448dd3a90a9_43","name":"3905","type":"P","href":null,"layout":null,"metadata":null,"text":"The biggest learning for me was that sound design cannot be looked at as a standalone entity; it’s a vital part of the user experience of a product and should undergo the same level of focus and scrutiny as any other design element. 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