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https://img.haarets.co.il/bs/0000017f-da26-d249-ab7f-fbe601730000/ff/a1/838c920e887d11525818f71264ee/2932886031.jpg?&width=112&height=112&cmsprod 112w" decoding="async" class="jVbbfp cWvkUx fwqTyU eLDTYY dRhrYF iwPZVb djosqj ddLma_D eCnQMN hmXxjN jQGwbO cdPGGU" loading="lazy"/></div><div class="kbCXHY hMRvHk bEXQgo"><div class="dQfgrd bkSasJ daNwOU hhZtPN"><address class="dQfgrd fdLHFk iLdtFu fyHdVr bugLZu eTnsMN dKdpCN cJtokI jzXrUE jbDMjY kzePcG"><a class="dQfgrd fdLHFk eGCNgh dLUwcr dDxYlR bFIFQP cEqDEh iRietU gAhwfJ iaemGh klOnSG bsfUtT iLdtFu fyHdVr bugLZu eTnsMN dKdpCN cJtokI jzXrUE jbDMjY kzePcG hrNAzC" rel="author" href="/ty-WRITER/0000017f-da26-d249-ab7f-fbe6017a0000">אשר שכטר</a></address><div id="btn-author-alerts" class="fdLHFk iPbKFp"><button aria-pressed="false" class="foGVKH izykGz URsRO jhKQav gAmOiO kbeApl jWjrEQ eKtERL BRobm iovjFN cUcBkx cGpNyn gcyyum fHRBnN eGCNgh kqnFEK dUvWpK hRLVFh wXQPo kcobyR iaemGh bwVBMs gVscJz kvNqZl gkvBph ctibpX hpBjJb eejUxl dnvTka FwRrA bdXHYu dREueb bTnXNj hszzXi fxCImo hMMnTf hXXzlB itlHSH fPuwlT fMYctm doopzH ghsDHv iNlVNY gceMZP iNwPKG dobHlt cWAeKA bSApwy cEKNZk gMAJcp hyhpVP kRmCJO"><svg class="eIaFCs hmHRXt hxvpkK jXmXEB hHGIsI kbMSva BkTRv eXLpeB ieovjt dxsliA" focusable="false" tabindex="-1" aria-hidden="true" role="img"><use xlink:href="#icn-bell"></use></svg>לעקוב</button></div></div><time class="dvkVMF kRjLwT gVscJz kvNqZl kTsnMC eBCtDd hyhpVP kRmCJO" dateTime="2013-11-09T15:27:00+02:00">09 בנובמבר 2013</time></div></div><div id="author-onboarding-portal" class="cjScYX iAsLeH cwWKTm kqHALJ dUvWpK hRLVFh lipKDA gOeSjL kqKNiH bBwAbl elJyoN"></div></div><section class="bGOqgg kbCXHY jFZJaI bkSasJ egfALN cjScYX ghDYqh jFKRlq faewgt cjkoLP bFSWGq kIBMMQ gJOzhi bfdpdg duofpF kvMsDB"><section class="article-body-wrapper bGJTWQ" data-testid="article-body-wrapper"><div class="bEvNbr bbxCgz JkHvI ktUKSC eDssNQ eAOGpx eAoQVk" style="--pixel-percent:20%"></div><div class="bEvNbr bbxCgz JkHvI ktUKSC eDssNQ eAOGpx eAoQVk" style="--pixel-percent:40%"></div><div class="bEvNbr bbxCgz JkHvI ktUKSC eDssNQ eAOGpx eAoQVk" style="--pixel-percent:60%"></div><div class="bEvNbr bbxCgz JkHvI ktUKSC eDssNQ eAOGpx eAoQVk" style="--pixel-percent:80%"></div><div class="bEvNbr bbxCgz JkHvI ktUKSC eDssNQ eAOGpx eAoQVk" style="--pixel-percent:100%"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> כשהכתבה הזאת תתפרסם, העולם כולו כבר יידע את התשובה לשאלה שהטרידה לא מעט אנשים בשבועות האחרונים: אם ההנפקה הראשונה לציבור טוויטר <a class="eGCNgh dLUwcr fqmBkg bDhwrW ldclWd iRietU gAhwfJ iaemGh klOnSG jXnPOM cxrii bsfUtT hVpJBA jAPbjB" href="/wallstreet/1.2160179" referrerpolicy="no-referrer-when-downgrade">היתה הצלחה מסחררת</a>, או פלופ מביך כמו ה-IPO המקולל של פייסבוק. האם מניית טוויטר תפרח ביום המסחר הראשון שלה ותנסוק למחיר של 46 דולר, כפי שצפו אנליסטים בחברת IG השבוע, או האם היא תעלה בפחות מ-1% ממחיר ההנפקה המקורי שלה, כפי שקרה למניית פייסבוק באותו יום מסחר ראשון ועמוס תקלות? האם שווי השוק שלה יזנק ל-25 מיליארד דולר, או יישאר בטווח ריאליסטי יותר של 14–17 מיליארד דולר?</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"><strong class="iLdtFu">כתבות נוספות באתר TheMarker:</strong></p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"><strong class="iLdtFu"><a class="eGCNgh dLUwcr fqmBkg bDhwrW ldclWd iRietU gAhwfJ iaemGh klOnSG jXnPOM cxrii bsfUtT hVpJBA jAPbjB" href="http://www.themarker.com/magazine/1.2156769" referrerpolicy="no-referrer-when-downgrade">טובעים בפלסטיק // מה עושים עם המזבלה הגדולה בעולם</a></strong></p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"><strong class="iLdtFu"><a class="eGCNgh dLUwcr fqmBkg bDhwrW ldclWd iRietU gAhwfJ iaemGh klOnSG jXnPOM cxrii bsfUtT hVpJBA jAPbjB" href="http://www.themarker.com/markerweek/1.2160368" referrerpolicy="no-referrer-when-downgrade">49 דולר לרומן מזדמן: הכירו את האתר שמאפשר לכם לבגוד</a></strong></p><div class="FI_PH hide-when-empty"></div><figure class="cgtMrY TSpXR hVuwfI bbCmBU idMVCD cyerGB nImAJ lcDVHj"><div class="cjScYX"><div class="gOeSjL cCzcvM evqbkw bEeIno kqHALJ" data-testid="opened-img"><img data-chromatic="ignore" title="אנשי טוויטר פותחים את המסחר. צילום: רויטרס" alt="אנשי טוויטר פותחים את המסחר" width="2366" height="1690" sizes="(min-width:102em) 1532px, (min-width:80em) 1180px, (min-width:64em) 900px,100vw" src="https://img.haarets.co.il/bs/0000017f-dbcb-d856-a37f-ffcb06470000/77/f4/65de7c32cb7ae45cf42d7319b76a/1429519863.jpg?&width=420&height=300&cmsprod" 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https://img.haarets.co.il/bs/0000017f-dbcb-d856-a37f-ffcb06470000/77/f4/65de7c32cb7ae45cf42d7319b76a/1429519863.jpg?&width=768&height=549&cmsprod 768w, https://img.haarets.co.il/bs/0000017f-dbcb-d856-a37f-ffcb06470000/77/f4/65de7c32cb7ae45cf42d7319b76a/1429519863.jpg?&width=900&height=643&cmsprod 900w, https://img.haarets.co.il/bs/0000017f-dbcb-d856-a37f-ffcb06470000/77/f4/65de7c32cb7ae45cf42d7319b76a/1429519863.jpg?&width=1180&height=843&cmsprod 1180w, https://img.haarets.co.il/bs/0000017f-dbcb-d856-a37f-ffcb06470000/77/f4/65de7c32cb7ae45cf42d7319b76a/1429519863.jpg?&width=1500&height=1071&cmsprod 1500w" decoding="async" class="jVbbfp cWvkUx fwqTyU eLDTYY cRUUAa" loading="lazy"/><button title="סגירה" class="hdFffA KqcXP gbheqr geazWn imhmwA iTaucd hxGPkc PQKIY larHMv iNlVNY gSaMJF RJjKU gfZCUj"><svg class="hmHRXt hxvpkK jXmXEB hHGIsI kbMSva hXoEex XEVlt" focusable="false" tabindex="-1" aria-hidden="true" role="img"><use xlink:href="#icn-close"></use></svg><span class="jePIQM glXlAQ beEFvi dbEoLb ejfOAg imuUWK ktUKSC jTjNVR dIYdMf jjXZbq bmFLeF dUvWpK hRLVFh kVZHcH dwawJR iATxZH jQenOz bEvNbr JkHvI bwVBMs gOKRJN UXrzu">סגירה</span></button><div class="UXrzu hpoicg evqbkw bEeIno kqHALJ"><figcaption class="dPqKTy fdLHFk iLdtFu iqhvfj gVscJz kvNqZl hyhpVP kRmCJO kooHYa"><span data-testid="caption">אנשי טוויטר פותחים את המסחר</span> <span class="dhyMBW buowod gceMZP hmImpX bwFuZl boPXgS bnVOLt" data-testid="credit">צילום: רויטרס</span></figcaption></div></div></div><figcaption class="dPqKTy iLdtFu iqhvfj gVscJz kvNqZl hyhpVP kRmCJO"><span data-testid="caption">אנשי טוויטר פותחים את המסחר</span> <span class="dhyMBW buowod gceMZP hmImpX bwFuZl boPXgS bnVOLt" data-testid="credit">צילום: רויטרס</span></figcaption></figure><div class="cjRMEC gwsGKP kbeApl ikwGEE eIegft krSsWC nvNAk cjScYX dUvWpK hRLVFh jAobFs dQbyJV oTbqa TSpXR cgtMrY cRUUAa lflIgG ctDNDo kQuOcB cDbPWT RPeFP kVcajd icyITe itezWy no-print"></div><aside class="cgtMrY TSpXR biWxPv cUXNmd no-print"><h3 class="jePIQM glXlAQ beEFvi dbEoLb ejfOAg imuUWK ktUKSC jTjNVR dIYdMf jjXZbq bmFLeF dUvWpK hRLVFh kVZHcH dwawJR iATxZH jQenOz bEvNbr JkHvI bwVBMs gOKRJN UXrzu">כתבות קשורות</h3><ul><li class="IYzP gnqlFF hIfrmf cjScYX fyqyeZ kvHVCE gnPqdD jYPXoJ dhXOUR dElDiw dyrvgW cvCPgu eVWFfg hBsTjU hMHPlb fxeOmc hlBtvm iKjpVA cVaJzg bnaWag iAaoku YWwcp kHlstv jcQgYi iswsIN lbqvfo"><a class="dLUwcr dRxGqK bDhwrW ldclWd iRietU hOUZhl eiwTNW" href="/wallstreet/2013-11-07/ty-article/0000017f-dbef-db22-a17f-fffff3b90000"><span class="imNlPv KqcXP jftpmT bEvNbr fOamUR dqNEPM ejkwPT"></span>מניית טוויטר קפצה ב-73% ביום המסחר הראשון בוול סטריט; שווי השוק זינק ל-31 מיליארד ד' <span class="gjYftY">| נמרוד הלפרן</span></a></li><li class="IYzP gnqlFF hIfrmf cjScYX fyqyeZ kvHVCE gnPqdD jYPXoJ dhXOUR dElDiw dyrvgW cvCPgu eVWFfg hBsTjU hMHPlb fxeOmc jfXcDa iKjpVA cVaJzg bnaWag iAaoku YWwcp kHlstv jcQgYi iswsIN lbqvfo"><a class="dLUwcr dRxGqK bDhwrW ldclWd iRietU hOUZhl eiwTNW" href="/wallstreet/2013-11-06/ty-article/0000017f-dc35-df62-a9ff-dcf727d50000"><span class="imNlPv KqcXP jftpmT bEvNbr fOamUR dqNEPM ejkwPT"></span>מאבקי כוח וסכינים בגב: הספר שמייסדי טוויטר לא רוצים שתקראו <span class="gjYftY">| בלומברג</span></a></li></ul></aside><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> מכל בחינה שהיא, זה אמור להיות השבוע הגדול של טוויטר. ההנפקה שלה היתה המצופה ביותר בעמק הסיליקון מאז הנפקת פייסבוק. הביקוש למניות היה כה גדול שהחברה העלתה השבוע את תמחור המניה ולבסוף הונפקה לפי מחיר של 26 דולר למניה, והיא הצליחה לגייס 1.8 מיליארד דולר, יותר מכפי שתיכננה בתחילה. לא רע לחברה שגם שבע שנים לאחר היווסדה עדיין לא מצליחה למצוא מודל עסקי הגיוני, שאינה מייצרת רווח משום סוג - ושהפסידה 79 מיליון דולר ב-2012 ו- 133מיליון דולר בתשעת החודשים הראשונים של 2013.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> עם 230 מיליון משתמשים, בהם מנהיגי מדינות וכמעט כל סלבריטאי שאפשר לדמיין, העולם - לפחות החלק מתוכו שאינו מורכב ממשקיעים מנוסים - מאמין בטוויטר. האמון הזה גרם לכך שהיא הונפקה לפי מכפיל הכנסות של 11.8 (לפי ההכנסות המוערכות שלה ל–2014), יותר ממכפיל הכנסות של 11.4 שלפיו הונפקה פייסבוק המצליחה בהרבה. ובגלל האמונה הזאת, כשמייסדיה ובכיריה של טוויטר יתעוררו הבוקר הם כבר יהיו אנשים מאוד עשירים.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"><strong class="iLdtFu">בגידות, שקרים, וודקה ורד־בול</strong></p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> אז למה, למרות ההצלחה, עדיין נראה שענן לא קטן של חרדה, או חוסר שביעות רצון, עוטף את הרגע הגדול של טוויטר? חלק מזה הוא ודאי חשש מובן מכך שלמניית טוויטר יקרה מה שקרה למניות פייסבוק, זינגה וגרופון בחודשים שלאחר הנפקותיהן. היום שאחרי הנפקה ראשונה לציבור הוא עולם אחר לגמרי עבור חברה כמו טוויטר: כחברה ציבורית היא כבר לא תוכל לחיות רק מהזוהר שמספקים לה המשתמשים המפורסמים שלה. יהיו לה בעלי מניות שירצו לראות תוצאות - ומהר, אולי מהר יותר מכפי שהחברה תצליח לספק.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> דבר נוסף שמעכיר מעט את השבוע הגדול של טוויטר הוא הסיבה האחרת שבגללה טוויטר היתה בחדשות השבוע: <a class="eGCNgh dLUwcr fqmBkg bDhwrW ldclWd iRietU gAhwfJ iaemGh klOnSG jXnPOM cxrii bsfUtT hVpJBA jAPbjB" href="/wallstreet/1.2158472" referrerpolicy="no-referrer-when-downgrade">הספר החדש "Hatching Twitter"</a> ‏("בקיעת טוויטר"‏) של כתב "ניו יורק טיימס" ניק בילטון, שעושה לטוויטר את מה שהספר "מיליארדרים במקרה" של בן מזריץ' והסרט "הרשת החברתית" ‏(שהתבסס עליו‏) עשו לפייסבוק - כלומר חופר עמוק־עמוק בסיפור הולדתה של החברה וחושף את הקרביים המדממים, עמוסי הבגידות, השקרים והמריבות של חלוצת המדיה החברתית לעיני העולם.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> הספר של בילטון, שפורסם השבוע בכריכה קשה ובמהדורה דיגיטלית, חושף תובנות מפתיעות בנוגע לאופן שבו התנהלה, וכנראה מתנהלת במידה מסוימת עד היום, אחותה החורגת של פייסבוק במהפכת המדיה החברתית - תובנות שאי אפשר היה למצוא בתשקיף היבשושי למדי בן 181 העמודים שהגישה החברה לפני הנפקתה. הפרטים אולי טומנים בחובם גם תשובה לשאלה מדוע, אחרי שנים, 232 מיליון משתמשים, כמה מהפכות שאורגנו בעזרתה וציוץ אחד של ברק אובמה שזכה ליותר מ–750 אלף ריטווטים ‏(ציוצים מחדש‏), טוויטר עדיין מייצרת אפס רווחים.</p><div class="FI_PH hide-when-empty"></div><figure class="kbCXHY cgtMrY TSpXR hmmyz jihpwb hKndha"><div class="cjScYX"><div class="gOeSjL cCzcvM evqbkw bEeIno kqHALJ" data-testid="opened-img"><img data-chromatic="ignore" alt="הספר "Hatching Twitter"" width="331" height="389" sizes="(min-width:102em) 1532px, (min-width:80em) 1180px, (min-width:64em) 900px,100vw" src="https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=420&height=494&cmsprod" srcSet="https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=420&height=494&cmsprod 420w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=600&height=706&cmsprod 600w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=768&height=904&cmsprod 768w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=900&height=1059&cmsprod 900w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=1180&height=1388&cmsprod 1180w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=1500&height=1765&cmsprod 1500w" decoding="async" class="jVbbfp cWvkUx fwqTyU eLDTYY cRUUAa kkZhTg" loading="lazy"/></div><div class="imhmwA UXrzu WhAZY"></div><div class="dWytAe UXrzu eDssNQ bEvNbr cMqeQC mFaPy arUaP bbQoLi cRUUAa LoJvj" data-testid="opened-full-img"><img data-chromatic="ignore" alt="הספר "Hatching Twitter"" width="331" height="389" sizes="(min-width:102em) 1532px, (min-width:80em) 1180px, (min-width:64em) 900px,100vw" src="https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=420&height=494&cmsprod" srcSet="https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=420&height=494&cmsprod 420w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=600&height=706&cmsprod 600w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=768&height=904&cmsprod 768w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=900&height=1059&cmsprod 900w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=1180&height=1388&cmsprod 1180w, https://img.haarets.co.il/bs/0000017f-dbe9-df62-a9ff-dfff1cae0000/8c/5e/d5a622f5ca8568c70bfb0c81e2a5/2586283601.jpg?&width=1500&height=1765&cmsprod 1500w" decoding="async" class="jVbbfp cWvkUx fwqTyU eLDTYY cRUUAa" loading="lazy"/><button title="סגירה" class="hdFffA KqcXP gbheqr geazWn imhmwA iTaucd hxGPkc PQKIY larHMv iNlVNY gSaMJF RJjKU gfZCUj"><svg class="hmHRXt hxvpkK jXmXEB hHGIsI kbMSva hXoEex XEVlt" focusable="false" tabindex="-1" aria-hidden="true" role="img"><use xlink:href="#icn-close"></use></svg><span class="jePIQM glXlAQ beEFvi dbEoLb ejfOAg imuUWK ktUKSC jTjNVR dIYdMf jjXZbq bmFLeF dUvWpK hRLVFh kVZHcH dwawJR iATxZH jQenOz bEvNbr JkHvI bwVBMs gOKRJN UXrzu">סגירה</span></button><div class="UXrzu hpoicg evqbkw bEeIno kqHALJ"><figcaption class="dPqKTy fdLHFk iLdtFu iqhvfj gVscJz kvNqZl hyhpVP kRmCJO kooHYa"><span data-testid="caption">הספר "Hatching Twitter"</span></figcaption></div></div></div><figcaption class="duSHeH dPqKTy gSBWlu iLdtFu iqhvfj gVscJz kvNqZl hyhpVP kRmCJO iMkoWi"><span data-testid="caption">הספר "Hatching Twitter"</span></figcaption></figure><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> הדרמה האנושית - כלומר, הרכילות - נמצאת כמובן במרכז הספר של בילטון. המייסד אוון ויליאמס ‏("אוו", כפי שהוא מכונה בספר‏), שמימן את הקמת טוויטר באמצעות המיליונים שהרוויח ממכירת המיזם הקודם שלו - שירות הבלוגים החלוצי Blogger - לגוגל, מסתכסך עם המייסד ג'ק דורסי, המנכ"ל הראשון של טוויטר והגאון האמיתי שמאחורי המצאתה (לפחות לטענתו). דורסי דוחק החוצה את המייסד נוח גלאס - שחייב כסף לוויליאמס ולכן חייב לתמוך בו בהחלטות עסקיות, עד שהשניים רבים - ומסתכסך עם כל העולם ואשתו בחיקוי לא מוצלח במיוחד של גאון טכנולוגי אחר שנודע בשל יחסי האנוש הבעייתיים שלו, סטיב ג'ובס. המנכ"ל דיק קוסטולו, שכבר הועף פעם מהחברה לפני שהוחזר (באותו יום), מנסה לשמור על מקומו. ורק המייסד ביז סטון, הרינגו סטאר של "הביטלס המודרניים" האלה, כפי שמכנה אותם בילטון, נותר יחסית מחוץ למשחק הסכסוכים - עד שנמאס לו והוא מחליט לעזוב.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> ספרו של בילטון חושף שכמו הפורמט החדשני שהמציאה, גם טוויטר מתנהלת, או לפחות התנהלה בימיה הראשונים, על בסיס התפרצויות קצרות ועוצמתיות של רגש. כמו מהפכנים רבים, גם חבורת הצעירים שהתלכדה סביב הסטארט־אפ הכושל של ויליאמס, אודאו, שהתגבשה במהלך לילות ארוכים של ריקודים, וודקה ורד־בול, נתפסה לא מוכנה כשהתברר שהמיזם הלא ברור שעליו עבדו נהפך כמעט בן לילה לתופעה בינלאומית. חלקם, כמו גלאס ודורסי, היו בעיצומן של תנודות רגשיות גם כך - נישואיו של גלאס התפרקו, ודורסי שקל לעזוב את עולם הטכנולוגיה וליהפך למעצב אופנה, בתקווה לזכות בבחורה. סכסוכי מנהיגות, שכבר נפוצו באודאו - בעיקר בין ויליאמס וגלאס - תפסו לפתע ממד אחר לחלוטין.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"><strong class="iLdtFu">חדר לרדיוהד וג'וינטים מסנופ דוג</strong></p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> חוסר המוכנות מתבטא גם ברעיונות המשונים שליוו את ימיה הראשונים של החברה: ב–2008, למשל, אחרי גיוס הון מוצלח במיוחד, לדורסי היה רעיון מבריק - הוא יבנה במשרדיה החדשים והגדולים יותר של טוויטר חדר שלם שיוקדש כולו למוסיקה של רדיוהד, וינגן את שיריה של הלהקה 24 שעות ביממה.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> במידה רבה, האווירה הטעונה הזאת שמתוכה נולדה טוויטר מעולם לא עזבה אותה באמת. באירוע שמתחיל את ספרו של בילטון, ויליאמס מחפש פח אשפה שבו יוכל להקיא לפני שיאמר לעובדי החברה שהוא עוזב את תפקיד המנכ"ל, אחרי שהודח במהלך ישיבת דירקטוריון קשה על ידי משקיעי החברה והאנשים שהוא עצמו העסיק, ושפעם, כפי שמציין בילטון, היו חבריו הקרובים. האווירה הסטודנטיאלית, מתברר, נשארה עם החברה גם בזמן שמשקיעים בשוק המשני ייחסו לה שווי של מיליארדי דולרים. כשהראפר סנופ ליון ‏(לשעבר סנופ דוג‏) מגיע למטה החברה לקראת סוף הספר, הוא שולף ג'וינטים מכיסו וכולם מצטרפים אליו בעישון.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> בתוך ההמשך המתהווה הזה ל"רשת החברתית", מלוהק ג'ק דורסי בתפקיד מארק צוקרברג: הגאון הנוקשה והאנטי־חברתי, חצי־פאנקיסט עם שיער כחול ונזם באף וחצי גאון טכנולוגי דורסני שמעריץ את ג'ובס, שבניגוד לצוקרברג איבד את אחיזתו בחברה והודח מתפקידו כמנכ"ל הראשון שלה לטובת ויליאמס, לפני שחזר בגדול והעיף את ויליאמס כנקמה.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> ברקע, מאחורי האינטריגות, נמצאת המהפכה התרבותית האדירה שטוויטר היתה - ועודנה - אחת ממייסדיה. סלבריטאים מצטרפים בהמוניהם, הבאזז יוצא משליטה, וכולם רוצים חלק ממה שנראה באותה תקופה כמו פייסבוק 2.0: אשטון קוצ'ר רוצה לקנות את החברה, אל גור מנסה לקנות את החברה ‏(בעודו שיכור‏), הראפר פי.דידי מנסה לקנות נתח ממנה, יאהו מציעה לקנות אותה תמורת 12 מיליון דולר ומאיימת להקים שירות מתחרה אם טוויטר לא תסכים להימכר. וזה עוד לפני שצוקרברג, ההוא מהזה, מנסה נואשות לקנות את טוויטר וכמעט מצליח, לפני שהדחת דורסי מונעת ממנו לרכוש את המתחרה. וזה עוד לפני שכתבנו מלה על התקלות החוזרות ונשנות שטוויטר התמודדה אתן בשנותיה הראשונות.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> גם 304 עמודים אינם מספיקים כדי להגיע לתשובה חד־משמעית לשאלה שרבים עדיין שואלים את עצמם גם כיום: "מהי טוויטר?". דורסי מאמין שהיא "שירות לעדכון סטטוס, דרך לומר איפה הוא היה ומה הוא עושה. מקום להציג את עצמך, את האגו שלך". ויליאמס, לעומת זאת, מאמין שטוויטר היא "דרך ללמוד איפה היו אנשים אחרים ומה אנשים אחרים עשו". בילטון ניסה לענות על השאלה הזאת בראיון לאתר הטכנולוגיה CNET כשאמר: "אני מאמין שטוויטר היא מה שתרצה שהיא תהיה: אתה יכול לדבר על עצמך, לנהל שיחה עם סלבריטי, או כמו רבים בתקשורת, לשתף קישורים מעניינים לחדשות ולמקורות מידע".</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"> מהיום, טוויטר כבר תצטרך לדעת את התשובה לשאלה מה היא. היא תצטרך להסביר למה אחרי שבע שנים היא לא מייצרת מספיק הכנסות, למה היא אינה רווחית, ומתי היא מצפה שתוכל לממש את הפוטנציאל שרבים מאמינים שיש לה. בקריאת הספר של בילטון קשה להשתחרר מההרגשה שהטלטלות האישיות הרבות שליוו את הקמתה של טוויטר תרמו במידה רבה לעיכוב בהתנהלות העסקית שלה. אם הספר של בילטון מוכיח משהו, הרי זה שיזמות, יותר משהיא עסק קר ומחושב, היא עניין של אינטראקציה אנושית. של רגשות. של יחסים מורכבים ואינטרסים חופפים. זה, והעובדה שכנראה כל חברת אינטרנט באשר היא צריכה לכלול אינטריגות, מאבקי אגו ונקמות מדממות בסיפור ההקמה שלה. לפחות אם היא רוצה לחולל מהפכה.</p><div class="FI_PH hide-when-empty"></div><p data-testid="rich-text" class="rXoKk hYDRe hnysah jUVRgC gZAOgR kTHets jRwofS qSgdC brXQGp kHlstv eeFyyU krpnci cLDOsk cgtMrY TSpXR"><a class="eGCNgh dLUwcr fqmBkg bDhwrW ldclWd iRietU gAhwfJ iaemGh klOnSG jXnPOM cxrii bsfUtT hVpJBA jAPbjB" href="https://www.facebook.com/TheMarkerOnline" referrerpolicy="no-referrer-when-downgrade"><strong class="iLdtFu">עשו לנו לייק לקבלת מיטב הכתבות והעדכונים ישירות לפייסבוק שלכם</strong></a></p></section></section><div class="cgtMrY TSpXR"><h3>לחצו לקבלת עדכונים בנושא:</h3><div class="gSBWlu fClzDx dugTDd kiDYix eSylHt hmmyz kccAqn fEzPid iXwLtA heLiXv"><button aria-pressed="false" class="foGVKH izykGz cwWSWx jhKQav gAmOiO kbeApl jWjrEQ eKtERL BRobm iovjFN cUcBkx cGpNyn gcyyum fHRBnN eGCNgh kqnFEK dUvWpK hRLVFh wXQPo kcobyR iaemGh bwVBMs gVscJz kvNqZl gkvBph ctibpX hpBjJb eejUxl dnvTka FwRrA bdXHYu dREueb bTnXNj hszzXi fxCImo hMMnTf hXXzlB itlHSH fPuwlT fMYctm doopzH ghsDHv iNlVNY"><svg class="eIaFCs hmHRXt hxvpkK jXmXEB hHGIsI kbMSva BkTRv eXLpeB ieovjt dxsliA" focusable="false" tabindex="-1" aria-hidden="true" role="img"><use xlink:href="#icn-plus"></use></svg>טוויטר</button><button aria-pressed="false" class="foGVKH izykGz cwWSWx jhKQav gAmOiO kbeApl jWjrEQ eKtERL BRobm iovjFN cUcBkx cGpNyn gcyyum fHRBnN eGCNgh kqnFEK dUvWpK hRLVFh wXQPo kcobyR iaemGh bwVBMs gVscJz kvNqZl gkvBph ctibpX hpBjJb eejUxl dnvTka FwRrA bdXHYu dREueb bTnXNj hszzXi fxCImo hMMnTf hXXzlB itlHSH fPuwlT fMYctm doopzH ghsDHv iNlVNY"><svg class="eIaFCs hmHRXt hxvpkK jXmXEB hHGIsI kbMSva BkTRv eXLpeB ieovjt dxsliA" focusable="false" tabindex="-1" aria-hidden="true" role="img"><use xlink:href="#icn-plus"></use></svg>רשתות חברתיות</button><button aria-pressed="false" class="foGVKH izykGz cwWSWx jhKQav gAmOiO kbeApl jWjrEQ eKtERL BRobm iovjFN cUcBkx cGpNyn gcyyum fHRBnN eGCNgh kqnFEK dUvWpK hRLVFh wXQPo kcobyR iaemGh bwVBMs gVscJz kvNqZl gkvBph ctibpX hpBjJb eejUxl dnvTka FwRrA bdXHYu dREueb bTnXNj hszzXi fxCImo hMMnTf hXXzlB itlHSH fPuwlT fMYctm doopzH ghsDHv iNlVNY"><svg class="eIaFCs hmHRXt hxvpkK jXmXEB hHGIsI kbMSva BkTRv eXLpeB ieovjt dxsliA" focusable="false" tabindex="-1" aria-hidden="true" role="img"><use xlink:href="#icn-plus"></use></svg>הנפקה</button></div></div><section data-testid="farnsworth-list" class="kbCXHY cgtMrY TSpXR cjScYX eDqoYN bNzOWQ cyerGB jVILSh"><div aria-hidden="true" class="JkHvI ktUKSC bEvNbr eDssNQ eAOGpx eAoQVk"></div><h2 class="gjYftY clggEI igpvjk julXB iTjUUM ksRRIv bqxrOp cTTzmy fCjxca duemQF kMkSmA QGZZw ftzwLP gQbGXa jLiuzX cSZpZl daNwOU bkSasJ kvMsDB" style="--_secHeadBarWidth:6.5rem" data-testid="section-head-line">כתבות מומלצות</h2><div class="kbCXHY cRUUAa fsBRLw fQMvZa" style="--farnsworth-plhdr-w:var(--farnsworth-plhdr-dflt-w, 78%);--farnsworth-plhdr-scnd-w:var(--farnsworth-plhdr-dflt-scnd-w, 83%)"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa gdPTUr" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cyerGB ifESob fdoezE" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB iqhvfj byLdms fdoezE" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY cRUUAa fsBRLw fQMvZa" style="--farnsworth-plhdr-w:var(--farnsworth-plhdr-dflt-w, 66%);--farnsworth-plhdr-scnd-w:var(--farnsworth-plhdr-dflt-scnd-w, 61%)"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa gdPTUr" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cyerGB ifESob fdoezE" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB iqhvfj byLdms fdoezE" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY cRUUAa fsBRLw fQMvZa" style="--farnsworth-plhdr-w:var(--farnsworth-plhdr-dflt-w, 88%);--farnsworth-plhdr-scnd-w:var(--farnsworth-plhdr-dflt-scnd-w, 80%)"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa gdPTUr" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cyerGB ifESob fdoezE" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB iqhvfj byLdms fdoezE" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY cRUUAa fsBRLw fQMvZa" style="--farnsworth-plhdr-w:var(--farnsworth-plhdr-dflt-w, 68%);--farnsworth-plhdr-scnd-w:var(--farnsworth-plhdr-dflt-scnd-w, 60%)"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa gdPTUr" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cyerGB ifESob fdoezE" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB iqhvfj byLdms fdoezE" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY cRUUAa fsBRLw fQMvZa" style="--farnsworth-plhdr-w:var(--farnsworth-plhdr-dflt-w, 80%);--farnsworth-plhdr-scnd-w:var(--farnsworth-plhdr-dflt-scnd-w, 61%)"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa gdPTUr" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cyerGB ifESob fdoezE" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB iqhvfj byLdms fdoezE" data-testid="teaser-placeholder"></div></div></div></section><section class="cgtMrY TSpXR gtNSCY jMbOyf dBYDIr iHRwSn bjFOSd UzHoG no-print" id="comments-section"><h2 class="gjYftY clggEI igpvjk julXB iTjUUM ksRRIv bqxrOp cTTzmy fCjxca duemQF kMkSmA QGZZw ftzwLP gQbGXa jLiuzX cSZpZl hlBtvm cKYcov" data-testid="section-head-line">תגובות</h2><div class="cjScYX"><form class="gSBWlu cjScYX iMkoWi jDGBcE ctibpX hpBjJb eejUxl" data-testid="comment-form"><div class="foGVKH kbCXHY iEDzBg hXIXxv bOzouQ fLQgnW cEqLBq fpfvBd kAKPNY eVcivi iZSVmQ kSWiBq edmjIP dPIIEM iBMpFP kyXDse hrEtXQ goJkUn hPVbnB kMztup hxVNjU ioUMgj iOHkoj cxOgja igPbYT dpBZqr bzJeFl fvomBf 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hRLVFh cjScYX kqAWkr bUZUox iaemGh doopzH ghsDHv ZDutL iNlVNY ccNcvB iKjpVA cVaJzg gPYmDL ctibpX hpBjJb eejUxl kbmljQ FwRrA bdXHYu qvCfh bTnXNj hszzXi iHcdxl hSZPEn hXXzlB itlHSH hIfrmf iswsIN lbqvfo bIuutR eKlLRi cvMyUt bA_dwKV dfoZop jUGBsm eNryPv eiQHYQ fkmYwT NTxvP esZnAM bMgsAI iqQPVp eClfhF jJzbUp boYGdA evqQwF kUxHVp bqlVHR bXmFVS"><span class="cjScYX bwVBMs">שלחו</span></button></div></form></div><div class="dHDnIz jhKQav fxvVbr llcGuc eBkqhC iivzay cjScYX dUvWpK hRLVFh cRUUAa IVbXa EKhXX hGtIwE gyVaqJ dhtgyp" data-testid="logo-loading-indicator"><span class="jePIQM glXlAQ beEFvi dbEoLb ejfOAg imuUWK ktUKSC jTjNVR dIYdMf jjXZbq bmFLeF dUvWpK hRLVFh kVZHcH dwawJR iATxZH jQenOz bEvNbr JkHvI bwVBMs gOKRJN UXrzu">טוען...</span><svg aria-hidden="true" viewBox="0 0 66 66" class="jHFOea gdPTUr bOjOhu bEvNbr WhAZY cRUUAa jQXeCC kQuOcB GZVQz"><circle class="dDrDcI jQXeCC kQuOcB lnkW rnYNS gYUVgM fbTwse fwJipa jjWsSD IXGqJ hFynNp" cx="33" cy="33" r="30"></circle></svg><svg class="hmHRXt 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cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div></section></div><div data-testid="side-box-item" class="fcXWHl bEeIno ldLmDa iaemGh UXrzu"></div><div data-testid="side-box-item" class="fcXWHl bEeIno ldLmDa iaemGh UXrzu"><section data-testid="zoidberg-list" class="fcXWHl bNzOWQ cjScYX gtSixR gtNSCY no-print"><div aria-hidden="true" class="JkHvI ktUKSC bEvNbr eDssNQ eAOGpx eAoQVk"></div><h2 class="gjYftY clggEI igpvjk julXB iTjUUM ksRRIv bqxrOp cTTzmy fCjxca duemQF kMkSmA QGZZw ftzwLP gQbGXa jLiuzX cSZpZl" style="--_secHeadBarWidth:6.5rem" data-testid="section-head-line">הכתבות הנקראות</h2><div class="kbCXHY hmmyz bEXQgo"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa gocqa_D" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div><div class="kbCXHY hTdZEr hmmyz"><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cRUUAa eUirwo" data-testid="teaser-placeholder"></div><div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB gbCoXB kAAWGT" data-testid="teaser-placeholder"></div><div class="dDrDcI hapGnb ddlsXY jmyBGg cvmAmB laOzoS cpxRM kQuOcB cUQdOy kAAWGT iqhvfj" data-testid="teaser-placeholder"></div></div></div></section></div><div data-testid="side-box-item" class="fcXWHl bEeIno ldLmDa iaemGh UXrzu"></div></div><div class="bEvNbr dUvWpK hRLVFh WhAZY JkHvI gdPTUr"><div data-sidebox-idx="0" style="height:1500px;top:0px" class="JkHvI bEvNbr eDssNQ eAOGpx eAoQVk"></div><div data-sidebox-idx="1" style="height:900px;top:1500px" class="JkHvI bEvNbr eDssNQ eAOGpx eAoQVk"></div><div data-sidebox-idx="2" style="height:1500px;top:2400px" class="JkHvI bEvNbr eDssNQ eAOGpx eAoQVk"></div><div data-sidebox-idx="3" style="height:900px;top:3900px" class="JkHvI bEvNbr eDssNQ eAOGpx eAoQVk"></div><div data-sidebox-idx="4" style="height:1300px;top:4800px" class="JkHvI bEvNbr eDssNQ eAOGpx eAoQVk"></div></div></aside></div></div></main><section data-testid="bender-list" class="fcXWHl kbeApl jOsPdM gAgjeC lkWngP kKGpgu jPvRNA cjScYX cvPkWa iDuqPI ftIldC jWWtke bNzOWQ jgTTYB knPQyJ bCcdNA kLsLWh cXNaEj no-print"><h2 class="gjYftY clggEI igpvjk julXB iTjUUM ksRRIv bqxrOp cTTzmy fCjxca duemQF kMkSmA QGZZw ftzwLP gQbGXa jLiuzX cSZpZl daNwOU bkSasJ kvMsDB" style="--_secHeadBarWidth:6.5rem" data-testid="section-head-line">כתבות שאולי פספסתם</h2><article id="00000196-15d9-d294-ad97-bfdf0a790000" class="kbCXHY cjScYX hMRvHk cOaPDo bEXQgo kAFCkS"><a tabindex="-1" class="cjScYX jvKoxA" href="/wallstreet/2025-04-09/ty-article/.premium/00000196-15d9-d294-ad97-bfdf0a790000"><img data-chromatic="ignore" title="דונלד טראמפ ושי ג'ינפינג. סין תנסה למלא את הוואקום שארה"ב משאירה. צילום: Andy Wong/אי־פי" alt="דונלד טראמפ שי ג'ינפינג" width="4075" height="4794" sizes="(min-width:80em) calc((100vw - (1rem * 2) - (1.75rem * 5)) / 6), (min-width:64em) calc((100vw - (1rem * 2) - (1.75rem * 3)) / 4),calc((100vw - (1rem * 2) - (1.25rem * 2)) / 3)" src="https://img.haarets.co.il/bs/00000196-15d9-d294-ad97-bfdf08a10000/b5/36/aa83930a4ea181802b103c015f0b/61124751.JPG?precrop=4075,4794,x816,y0&width=232&height=273&cmsprod" srcSet="https://img.haarets.co.il/bs/00000196-15d9-d294-ad97-bfdf08a10000/b5/36/aa83930a4ea181802b103c015f0b/61124751.JPG?precrop=4075,4794,x816,y0&width=232&height=273&cmsprod 232w, https://img.haarets.co.il/bs/00000196-15d9-d294-ad97-bfdf08a10000/b5/36/aa83930a4ea181802b103c015f0b/61124751.JPG?precrop=4075,4794,x816,y0&width=244&height=287&cmsprod 244w, https://img.haarets.co.il/bs/00000196-15d9-d294-ad97-bfdf08a10000/b5/36/aa83930a4ea181802b103c015f0b/61124751.JPG?precrop=4075,4794,x816,y0&width=292&height=344&cmsprod 292w, https://img.haarets.co.il/bs/00000196-15d9-d294-ad97-bfdf08a10000/b5/36/aa83930a4ea181802b103c015f0b/61124751.JPG?precrop=4075,4794,x816,y0&width=317&height=373&cmsprod 317w" decoding="async" class="jVbbfp cWvkUx fwqTyU eLDTYY cRUUAa" loading="lazy"/></a><header class="iswsIN lbqvfo"><h3 class="fdLHFk"><a class="" href="/wallstreet/2025-04-09/ty-article/.premium/00000196-15d9-d294-ad97-bfdf0a790000"><span class="imNlPv KqcXP jftpmT bEvNbr fOamUR dqNEPM ejkwPT"></span><span class="teaser-title">טראמפ מזלזל, הפד קשוח וסין תוקפת: שלושת הסיכונים למשקיעים כעת</span></a></h3></header><footer class="kYNKxh foGVKH dvkVMF gSBWlu kiDYix cUcBkx gVscJz kvNqZl fbDSck cIlhEA"><address class="">דפנה מאור</address></footer></article><article id="00000195-b578-dcee-a7b7-bf7da3520000" class="kbCXHY cjScYX hMRvHk cOaPDo bEXQgo kAFCkS"><a tabindex="-1" class="cjScYX jvKoxA" href="/markets/2025-04-09/ty-article-magazine/.highlight/00000195-b578-dcee-a7b7-bf7da3520000"><img data-chromatic="ignore" alt="דרכים לפנסיה" width="512" height="602" sizes="(min-width:80em) calc((100vw - (1rem * 2) - (1.75rem * 5)) / 6), (min-width:64em) calc((100vw - (1rem * 2) - (1.75rem * 3)) / 4),calc((100vw - (1rem * 2) - (1.25rem * 2)) / 3)" src="https://img.haarets.co.il/bs/00000195-b580-dcee-a7b7-bfb52ded0001/f1/76/e1d0d8ec4235abc53bbd33889f69/jenya-pension-promotion.jpg?&width=232&height=273&cmsprod" srcSet="https://img.haarets.co.il/bs/00000195-b580-dcee-a7b7-bfb52ded0001/f1/76/e1d0d8ec4235abc53bbd33889f69/jenya-pension-promotion.jpg?&width=232&height=273&cmsprod 232w, https://img.haarets.co.il/bs/00000195-b580-dcee-a7b7-bfb52ded0001/f1/76/e1d0d8ec4235abc53bbd33889f69/jenya-pension-promotion.jpg?&width=244&height=287&cmsprod 244w, https://img.haarets.co.il/bs/00000195-b580-dcee-a7b7-bfb52ded0001/f1/76/e1d0d8ec4235abc53bbd33889f69/jenya-pension-promotion.jpg?&width=292&height=344&cmsprod 292w, https://img.haarets.co.il/bs/00000195-b580-dcee-a7b7-bfb52ded0001/f1/76/e1d0d8ec4235abc53bbd33889f69/jenya-pension-promotion.jpg?&width=317&height=373&cmsprod 317w" decoding="async" class="jVbbfp cWvkUx fwqTyU eLDTYY cRUUAa" loading="lazy"/></a><header class="iswsIN lbqvfo"><h3 class="fdLHFk"><a class="" 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חברה או הממשלה כדי לגייס כספים לצורך מימון פעולותיה. רכישת ניירות ערך במקור נעשית ישירות מהחברה המנפיקה. ההנפקה נעשית בדרך כלל (אם כי לא תמיד) בסיוע מוסד המשמש כחתם. לפני כל הנפקה של חברה, עליה לפרסם את תשקיף.\"},{\"__typename\":\"HtmlNode\",\"as\":\"p\",\"content\":\"\u003cb\u003eסיווג הנפקות\u003c/b\u003e\"},{\"__typename\":\"HtmlNode\",\"as\":\"p\",\"content\":\" הנפקה ראשונית לציבור (IPO) - היא הנפקת מניות רגילות על ידי חברה חדשה או ותיקה המנפיקה לציבור בפעם הראשונה. ההנפקה כזו נעשית, אם כן, על ידי חברה חדשה המגייסת הון מהציבור עם היווסדה או על ידי חברה פרטית קיימת ההופכת לחברה ציבורית (חברה שלפחות חלק ממניותיה מוחזק בידי הציבור).\"},{\"__typename\":\"HtmlNode\",\"as\":\"p\",\"content\":\" הנפקה חוזרת (SNI) - היא הנפקה של מניות מסוג זהה לזה הנסחר כבר בשוק המשני. זוהי הנפקה של חברה ציבורית קיימת המנפיקה לציבור מניות נוספות זהות לאלה שהונפקו בעבר.\"},{\"__typename\":\"HtmlNode\",\"as\":\"p\",\"content\":\" הנפקה משנית (SO) - היא הנפקה של מניות קיימות של חברה קיימת המוחזקות על ידי 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