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<div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e138c5" data-id="2e138c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0279bad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0279bad" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-298e8ed" data-id="298e8ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b29a5b3 elementor-widget elementor-widget-image" data-id="b29a5b3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="249" height="250" src="https://www1.demandgenreport.com/wp-content/uploads/2023/04/07_Marketron_Logo.png" class="attachment-large size-large wp-image-42807" alt="" srcset="https://www1.demandgenreport.com/wp-content/uploads/2023/04/07_Marketron_Logo.png 249w, https://www1.demandgenreport.com/wp-content/uploads/2023/04/07_Marketron_Logo-150x150.png 150w" sizes="(max-width: 249px) 100vw, 249px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a5d93e7" data-id="a5d93e7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5d87ebc elementor-widget elementor-widget-heading" data-id="5d87ebc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Marketron</h2> </div> </div> <div class="elementor-element elementor-element-077b5e9 elementor-widget elementor-widget-heading" data-id="077b5e9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span style="color:#F4BE89">Trail:</span> Sales Enablement Content </h2> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-41406d6a elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="41406d6a" data-element_type="section" 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elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b1bfef9" data-id="1b1bfef9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-62532eef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62532eef" data-element_type="section" data-settings="{"jet_parallax_layout_list":[{"_id":"4592b7b","jet_parallax_layout_image":{"url":"","id":"","size":""},"jet_parallax_layout_image_tablet":{"url":"","id":"","size":""},"jet_parallax_layout_image_mobile":{"url":"","id":"","size":""},"jet_parallax_layout_speed":{"unit":"%","size":50,"sizes":[]},"jet_parallax_layout_type":"scroll","jet_parallax_layout_direction":null,"jet_parallax_layout_fx_direction":null,"jet_parallax_layout_z_index":"","jet_parallax_layout_bg_x":50,"jet_parallax_layout_bg_x_tablet":"","jet_parallax_layout_bg_x_mobile":"","jet_parallax_layout_bg_y":50,"jet_parallax_layout_bg_y_tablet":"","jet_parallax_layout_bg_y_mobile":"","jet_parallax_layout_bg_size":"auto","jet_parallax_layout_bg_size_tablet":"","jet_parallax_layout_bg_size_mobile":"","jet_parallax_layout_animation_prop":"transform","jet_parallax_layout_on":["desktop","tablet"]}]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50229b67" data-id="50229b67" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-654fd572 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="654fd572" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4f79dfcc" data-id="4f79dfcc" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6399c8a4 elementor-widget elementor-widget-text-editor" data-id="6399c8a4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The Route:</p> </div> </div> <div class="elementor-element elementor-element-507a9f67 elementor-widget elementor-widget-text-editor" data-id="507a9f67" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Marketron released a website, Aspire, which features content that aims to inspire, upskill and empower broadcast and media sellers. Salespeople and sales managers can find a rich supply of content to help them overcome advertiser challenges as well as prospect, pitch and sell smarter. This library of resources features linear and digital assets, and content includes four pillar categories: Sales Ideas, Ad Categories, Creative and Trends & Tools. Since it鈥檚 a fast-changing industry with many factors impacting it, the company needed to develop relevant content consistently, publishing at least eight new pieces of content per month in the categories of:</p> <ul> <li>Blog posts</li> <li>E-books</li> <li>On-demand webinars</li> <li>Case studies</li> <li>Tool kits for managers</li> <li>Infographics</li> <li>Interactive content</li> <li>Podcast episodes</li> </ul> </div> </div> <div class="elementor-element elementor-element-989aad2 elementor-widget elementor-widget-text-editor" data-id="989aad2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The Peak:</p> </div> </div> <div class="elementor-element elementor-element-2768b69 elementor-widget elementor-widget-text-editor" data-id="2768b69" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The site had a 1.75% bounce rate for 2022. In year-over-year performance, Aspire increased:</p> <ul> <li>Page views by 63%</li> <li>Visitors by 86%</li> <li>Subscribers by 126%</li> <li>Pageviews per session by 57%</li> <li>Average engagement time by 165%</li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-647bc12 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="647bc12" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-357c86f" data-id="357c86f" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0a66098 elementor-arrows-position-outside 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