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Was ist die Datenschutz-Grundverordnung? ▷ Infos zur DSGVO

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class="breadcrumb-navigation row"> <div class="breadcrumb-nav flex-grow-1 d-none d-lg-block"> <nav aria-label="breadcrumb"> <div class="breadcrumbs"> <!-- Breadcrumb NavXT 7.3.1 --> <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Gehe zu intersoft consulting services AG." href="https://www.intersoft-consulting.de" class="home" ><span property="name">intersoft consulting services AG</span></a><meta property="position" content="1"></span> &gt; <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Gehe zu Infos." href="https://www.intersoft-consulting.de/infos/" class="post post-page" ><span property="name">Infos</span></a><meta property="position" content="2"></span> &gt; <span property="itemListElement" typeof="ListItem"><span property="name" class="post post-page current-item">Was ist die Datenschutz-Grundverordnung?</span><meta property="url" 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<div id="content" class="site-content col-12"> <article id="post-179" class="col-12 post-179 page type-page status-publish has-post-thumbnail hentry"> <header class="entry-header row"> <div class="entry-title-icon col-md-3 col-lg-2 d-none d-md-block"> <div class="post-thumbnail"> <img width="91" height="103" src="https://www.intersoft-consulting.de/wp-content/uploads/2018/11/header-info.svg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Info" decoding="async" /> </div><!-- .post-thumbnail --> </div> <div class="entry-title-copy col-md-9 col-lg-8"> <h1 class="entry-title">Was ist die Datenschutz-Grundverordnung?</h1> <div class="entry-subtitle">Die Datenschutz-Grundverordnung (DSGVO) ist in aller Munde – und das nicht immer positiv. Doch was steckt hinter dem Regulierungswerk aus Brüssel? Hier erfahren Sie, welche Änderungen es mit sich gebracht hat.</div> </div> <div class="entry-header-widgets col-lg-2 d-none d-lg-block"> <aside class="widget-area"> <section id="media_image-2" class="widget-odd widget-first widget-1 widget widget_media_image"><span class="widget-title d-none">Vorteile Datenschutz DE</span><img width="360" height="280" src="https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz.png" class="image wp-image-14546 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" title="Vorteile Datenschutz DE" decoding="async" fetchpriority="high" srcset="https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz.png 360w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-300x233.png 300w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-320x249.png 320w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-240x187.png 240w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-163x127.png 163w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-326x254.png 326w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-113x88.png 113w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-226x176.png 226w, https://www.intersoft-consulting.de/wp-content/uploads/2024/09/vorteile-datenschutz-225x175.png 225w" sizes="(max-width: 360px) 100vw, 360px" /></section><section id="media_image-5" class="widget-odd widget-3 widget widget_media_image"><span class="widget-title d-none">ISO-Siegel DE</span><img width="180" height="90" src="https://www.intersoft-consulting.de/wp-content/uploads/2020/09/top-header-iso-zertifiziert.svg" class="image wp-image-6307 attachment-full size-full" alt="ISO zertifiziert - ISO 9001 und ISO 27001" style="max-width: 100%; height: auto;" decoding="async" /></section></aside> </div> </header><!-- .entry-header --> <div class="entry-content row"> <div id="scrollspy-menu" class="scrollspy-menu col-lg-2 hide-scrollspy sticky-top-mobile"> <span class="d-none">No anker items found</span> </div> <div class="content content-start col-lg-8"> <p><span class="h2-like mt-0">Inhaltsverzeichnis</span></p> <div id="toc_container" class="no_bullets"><ul class="toc_list"><li><a href="#Vereinheitlichung-des-Datenschutzes-in-Europa"><span class="toc_number toc_depth_1">1</span> Vereinheitlichung des Datenschutzes in Europa</a></li><li><a href="#Was-schuetzt-die-DSGVO-und-wann-gilt-sie"><span class="toc_number toc_depth_1">2</span> Was schützt die DSGVO und wann gilt sie?</a><ul><li><a href="#Sachlicher-Anwendungsbereich"><span class="toc_number toc_depth_2">2.1</span> Sachlicher Anwendungsbereich</a></li><li><a href="#Raeumlicher-Anwendungsbereich"><span class="toc_number toc_depth_2">2.2</span> Räumlicher Anwendungsbereich</a></li></ul></li><li><a href="#Datenschutzrechtliche-Grundsaetze-der-DSGVO"><span class="toc_number toc_depth_1">3</span> Datenschutzrechtliche Grundsätze der DSGVO</a><ul><li><a href="#Die-Grundsaetze-im-Einzelnen"><span class="toc_number toc_depth_2">3.1</span> Die Grundsätze im Einzelnen</a></li><li><a href="#Das-sog-Accountability-Prinzip"><span class="toc_number toc_depth_2">3.2</span> Das sog. Accountability-Prinzip</a></li></ul></li><li><a href="#Welche-weiteren-Pflichten-kommen-auf-Unternehmen-zu"><span class="toc_number toc_depth_1">4</span> Welche weiteren Pflichten kommen auf Unternehmen zu?</a></li><li><a href="#Rechte-der-betroffenen-Personen"><span class="toc_number toc_depth_1">5</span> Rechte der betroffenen Personen</a></li><li><a href="#Sanktionen-und-Bussgelder"><span class="toc_number toc_depth_1">6</span> Sanktionen und Bußgelder</a></li></ul></div> <p><span class="h2-like">Kurz und bündig</span></p> <ul class="blue-arrows"> <li>Die DSGVO harmonisiert seit dem 25. Mai 2018 die rechtlichen Vorgaben zur Verarbeitung personenbezogener Daten durch private Unternehmen und öffentliche Stellen in Europa. Verschiedene Öffnungsklauseln erlauben indes länderspezifische Regelungen.</li> <li>Die DSGVO erlegt Unternehmen umfangreiche Pflichten auf, wie Meldepflichten, Rechenschaftspflichten, Sicherstellung der Datensicherheit und Umsetzung von Betroffenenrechten. Gleichzeitig stärkt die DSGVO die Verbraucherrechte.</li> <li>Ein Verstoß gegen die DSGVO kann im schlimmsten Fall mit bis zu 20 Millionen Euro Geldbuße oder bis zu 4 % des weltweiten Jahresumsatzes (je nachdem, welcher Wert am Ende höher ausfällt) geahndet werden.</li> <li>Zusätzlich gewährt die DSGVO Schadensersatzansprüche für materielle und immaterielle Schäden, die Personen aufgrund einer Verletzung von Regelungen aus der DSGVO entstehen.</li> </ul> <p><img decoding="async" class="img-mt-20 alignnone wp-image-3358 size-full img-fluid" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20810%20270'%3E%3C/svg%3E" alt="Was ist die Datenschutz-Grundverordnung (DSGVO)?" width="810" height="270" data-lazy-srcset="https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo.png 810w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-300x100.png 300w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-768x256.png 768w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-320x107.png 320w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-640x213.png 640w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-240x80.png 240w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-480x160.png 480w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-163x54.png 163w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-326x109.png 326w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-390x130.png 390w" data-lazy-sizes="(max-width: 810px) 100vw, 810px" data-lazy-src="https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo.png" /><noscript><img decoding="async" class="img-mt-20 alignnone wp-image-3358 size-full img-fluid" src="https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo.png" alt="Was ist die Datenschutz-Grundverordnung (DSGVO)?" width="810" height="270" srcset="https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo.png 810w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-300x100.png 300w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-768x256.png 768w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-320x107.png 320w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-640x213.png 640w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-240x80.png 240w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-480x160.png 480w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-163x54.png 163w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-326x109.png 326w, https://www.intersoft-consulting.de/wp-content/uploads/2019/03/info-dsgvo-390x130.png 390w" sizes="(max-width: 810px) 100vw, 810px" /></noscript></p> <h2><span id="Vereinheitlichung-des-Datenschutzes-in-Europa">Vereinheitlichung des Datenschutzes in Europa</span></h2> <p>Die DSGVO trat unter dem etwas sperrigen Namen „Verordnung (EU) 2016/679“ schon am 24. Mai 2016 in Kraft. Dies geschah in der öffentlichen Wahrnehmung nahezu unbemerkt, da die DSGVO aufgrund einer Umsetzungsfrist (bzw. Schonfrist) erst ab dem 25. Mai 2018 unmittelbar anzuwenden war. Die DSGVO enthält Bestimmungen zur Verarbeitung personenbezogener Daten durch private Unternehmen und öffentliche Stellen. Daneben enthält sie 173 Erwägungsgründe, welche die jeweiligen Artikel näher erläutern und bei der Auslegung helfen sollen. Die DSGVO dient der Vereinheitlichung des Datenschutzrechts. Erklärtes Ziel ist der Schutz natürlicher Personen bei der Verarbeitung personenbezogener Daten und zugleich die Gewährleistung des freien Verkehrs solcher Daten (Art. 1 Abs. 1 DSGVO). Diese beiden Regelungsziele sind gewissermaßen die Spannungspole des Datenschutzrechts.</p> <p>Nach Erwägungsgrund 9 der DSGVO konnte die Richtlinie 95/46/EG nicht verhindern, dass der Datenschutz in Europa unterschiedlich gehandhabt wurde, was zum einen zu einem unterschiedlichen Schutzniveau für die Rechte und Freiheiten natürlicher Personen führte und zum anderen ein potentielles Hemmnis für den freien Warenaustausch und Wirtschaftsverkehr war. Die DSGVO schafft in Europa nun einen einheitlichen Rechtsrahmen. Sie enthält jedoch insgesamt über 60 Öffnungsklauseln, die es den Mitgliedsstaaten erlauben, bereichsspezifische eigene Regelungen zu treffen. Wichtige Öffnungsklauseln, von der Deutschland Gebrauch gemacht hat, ist die Regelung zum Beschäftigtendatenschutz gem. § 26 BDSG und die zusätzlichen Regelungen zur Pflicht der Benennung eines Datenschutzbeauftragten gem. § 38 BDSG.</p> <h2><span id="Was-schuetzt-die-DSGVO-und-wann-gilt-sie">Was schützt die DSGVO und wann gilt sie?</span></h2> <p>Nach Art. 1 Abs. 2 DSGVO schützt die DSGVO die Grundrechte und Grundfreiheiten natürlicher Personen und insbesondere deren Recht auf Schutz personenbezogener Daten. Dieser Schutz gilt jedoch nicht universell, denn der Anwendungsbereich der DSGVO ist sowohl sachlich als auch räumlich beschränkt. Die sachliche Beschränkung legt fest, bei welchen Tätigkeiten die DSGVO nicht zur Anwendung kommt. Der räumliche Anwendungsbereich bestimmt hingegen, in welchen geografischen Konstellationen die DSGVO zur Anwendung kommen kann.</p> <h3><span id="Sachlicher-Anwendungsbereich">Sachlicher Anwendungsbereich</span></h3> <p>Sachlich ist die DSGVO gemäß Art. 2 Abs. 1 DSGVO nur anwendbar für die</p> <div class="icon-box-blue"> <blockquote><p><em>„ganz oder teilweise automatisierte Verarbeitung personenbezogener Daten sowie für die nichtautomatisierte Verarbeitung personenbezogener Daten, die in einem Dateisystem gespeichert sind oder gespeichert werden sollen“.</em></p></blockquote> </div> <p>Diese sperrige Beschreibung umfasst im Wesentlichen alle Verarbeitungen personenbezogener Daten durch eine elektronische Datenverarbeitung (Computer, Scanner, Digitalkameras, Smartphones) oder sortierte analoge Datensammlungen (wie etwa ein sortiertes Aktenregal). Nicht erfasst werden nur unsortierte analoge Datensammlung (z.B. unsortierte Zettelhaufen), Datenverarbeitung durch Privatpersonen im ausschließlich persönlich-familiären Bereich (die sogenannte sog. „<em>Haushaltsausnahme“, die etwa bei privaten Videoaufnahmen greift</em>) oder Datenverarbeitung zur <em>Verfolgung von Straftaten</em> und zur <em>Strafvollstreckung.</em></p> <p>Eine Besonderheit findet sich im Beschäftigtendatenschutz, denn gem. § 26 Abs. 7 BDSG gelten die datenschutzrechtlichen Bestimmungen dort auch für Daten die in keinem Dateisystem gespeichert wurden. Da die DSGVO nur personenbezogene Daten schützt, fällt aber die Verarbeitung von Unternehmensdaten, etwa rein juristischer Personen, grundsätzlich nicht unter die DSGVO.</p> <h3><span id="Raeumlicher-Anwendungsbereich">Räumlicher Anwendungsbereich</span></h3> <p>Beim räumlichen Anwendungsbereich kann im Wesentlichen zwischen zwei Sachverhalten unterschieden werden, bei denen die DSGVO-Regelungen beachtet werden müssen:</p> <p>Befindet sich der Sitz oder eine Niederlassung des (für die Verarbeitung) Verantwortlichen oder eines Auftragsverarbeiters in der europäischen Union, gilt für die Verarbeitung die DSGVO, unabhängig davon, ob die personenbezogenen Daten in Europa oder außerhalb verarbeitet werden (sog. Sitz- und Niederlassungsprinzip).</p> <p>Daneben gilt die DSGVO auch für Unternehmen, die gänzlich in einem Drittland sitzen, soweit sie Bürgern in der EU Waren oder Dienstleistungen anbieten oder deren Verhalten verfolgen (sog. Marktortprinzip). Hierdurch soll sichergestellt werden, dass außerhalb der EU ansässige Unternehmen den gleichen hohen Datenschutzstandards unterliegen wie heimische Unternehmen.</p> <h2><span id="Datenschutzrechtliche-Grundsaetze-der-DSGVO">Datenschutzrechtliche Grundsätze der DSGVO</span></h2> <h3><span id="Die-Grundsaetze-im-Einzelnen">Die Grundsätze im Einzelnen</span></h3> <p>Bei den datenschutzrechtlichen Grundsätzen handelt es sich nicht lediglich um unverbindliche Programmsätze. Verstöße gegen datenschutzrechtliche Grundsätze können vielmehr nach Art. 83 Abs. 5 lit. a DSGVO mit dem nach der DSGVO maximalen Bußgeld geahndet werden.</p> <p>Unternehmen sollten daher ihre Mitarbeiter mit den Grundsätzen der Datenverarbeitung vertraut machen.</p> <p><strong>Zu diesen Grundsätzen gehören insbesondere:</strong></p> <ul class="blue-squares"> <li>Die Rechtmäßigkeit der Verarbeitung</li> <li>Verarbeitung nach Treu und Glauben (d.h. Fairness der Verarbeitung)</li> <li>Transparenz der Verarbeitung</li> <li>Zweckbindung (d.h. keine anlasslose Vorratsdatenspeicherung)</li> <li>Datenminimierung</li> <li>Richtigkeit der Daten</li> <li>Speicherbegrenzung</li> <li>Integrität und Vertraulichkeit der Datenverarbeitung</li> </ul> <p>Diese Datenschutzgrundsätze stehen in keinem Rangverhältnis, sondern stehen gleichrangig nebeneinander. Trotzdem möchten wir hier insbesondere auf den Grundsatz der Transparenz hinweisen. Dieser Grundsatz zieht sich wie ein roter Faden durch die gesamte DSGVO. So sind die betroffenen Personen bei jeder Datenerhebung über Art und Umfang der Datenverarbeitung umfassend zu informieren. Zudem steht ihnen ein Auskunftsrecht hinsichtlich des „ob“ und des Umfangs der Verarbeitung ihrer personenbezogenen Daten zu (Art. 15 DSGVO). Eine transparente Verarbeitung kann zudem im Rahmen einer Interessenabwägung zwischen den berechtigten Interessen des Verantwortlichen und den schutzwürdigen Interessen der betroffenen Personen (Art. 6 Abs. 1 lit. f DSGVO) der ausschlaggebende Aspekt sein, aufgrund dessen eine Verarbeitung zulässig ist. Unternehmen sollten daher das Transparenzgebot ernstnehmen, da sie dann regelmäßig deutlich weniger Probleme bei der Umsetzung der gesetzlichen Vorgaben der DSGVO haben als Unternehmen, die intransparent agieren.</p> <h3><span id="Das-sog-Accountability-Prinzip">Das sog. Accountability-Prinzip</span></h3> <p>Im Datenschutzrecht gilt gewissermaßen eine Beweislastumkehr zu Lasten des Verantwortlichen. Dies beruht auf der „Rechenschaftspflicht“ aus Art. 5 Abs. 2, wonach der Verantwortlichen in der Lage sein muss, die Einhaltung der Datenschutzgrundsätze nachweisen zu können. Die Rechenschaftspflichten haben für Unternehmen nicht nur organisatorische, sondern auch ganz praktische Auswirkungen: Können bei einer Anfrage der Datenschutzaufsichtsbehörde erforderliche Informationen aufgrund mangelhafter Dokumentation nicht zur Verfügung gestellt werden, kann dies gem. Art. 83 DSGVO mit einem Bußgeld geahndet werden.</p> <p><strong>Konkretisiert wird die Rechenschaftspflicht durch folgende Regelungen:</strong></p> <ul class="blue-squares"> <li>Pflicht zur Herstellung von Datensicherheit (Art. 24, 32 DSGVO)</li> <li>Erstellung interner Strategien zur Einhaltung der DSGVO (Erwägungsgrund 78 S. 2)</li> <li>Führen von Verarbeitungsverzeichnissen (Art. 30 DSGVO)</li> <li>Ggf. Erstellung einer Datenschutz-Folgenabschätzung bei riskanten Datenverarbeitungen (Art. 35 DSGVO)</li> </ul> <p>Eine lückenhafte Dokumentation der Datenverarbeitung kann zudem im Fall einer Schadensersatzklage, die auf einen materiellen oder immateriellen Schaden durch einen DSGVO-Verstoß beruht, verheerende Folgen haben: Gem. Art. 82 Abs. 3 DSGVO müssen Verantwortliche und Auftragsverarbeiter den Nachweis fehlenden Verschuldens führen. Durch eine nur lückenhafte oder im schlimmsten Fall nicht vorhandener Dokumentation wird ein solcher Nachweis nur schwerlich gelingen.</p> <div class="icon-box-blue"> <div class="box-warnung"> <p>Die in der DSGVO normierten Datenschutzgrundsätze sind keine unverbindlichen Programmsätze, sondern für Unternehmen verpflichtend. Verstöße gegen Datenschutzgrundsätze werden mit dem höheren der beiden Bußgeldrahmen aus Art. 83 DSGVO belegt.</p> <p>Im Datenschutzrecht gilt gewissermaßen eine Beweislastumkehr aufgrund der in Art. 5 Abs.2 DSGVO normierten Rechenschaftspflichten: Kommen Unternehmen diesen nicht nach, kann dies nicht zur zu einem Bußgeld durch die Datenschutzaufsichtsbehörde führen, sondern eine mangelnde Dokumentation verringert auch die Chance, sich erfolgreich gegen Schadensersatzansprüchen von Betroffenen zu wehren.</p> <p>Dem datenschutzrechtlichen Transparenzgebot sollte besondere Beachtung geschenkt werden, da sich viele weitere Anforderungen aus der DSGVO direkt hieraus ableiten.</p> </div> </div> <h2><span id="Welche-weiteren-Pflichten-kommen-auf-Unternehmen-zu">Welche weiteren Pflichten kommen auf Unternehmen zu?</span></h2> <p>Das datenschutzrechtliche Pflichten für Unternehmen gehen über die Umsetzung der Anforderungen aus Art. 5 DSGVO hinaus. Die DSGVO enthält eine Vielzahl weiterer Pflichten, die von Verantwortlichen und teilweise auch von Auftragsverarbeitern umgesetzt werden müssen.</p> <p><strong>Die Wichtigsten sind:</strong></p> <ul class="blue-squares"> <li>Erfüllung von Informationspflichten gegenüber Betroffenen (Art. 12 ff. DSGVO)</li> <li>Beantwortung von Betroffenenanfragen (Art. 15 bis 21 DSGVO)</li> <li>Melde- und Benachrichtigungspflichten bei Datenschutzvorfällen (Art. 33, 34 DSGVO)</li> <li>Abschluss von Auftragsverarbeitungsverträgen (Art. 28, 29 DSGVO)</li> <li>Erstellung eines Löschkonzepts (Art. 5, 17 DSGVO)</li> <li>Herstellung eines angemessenen Datenschutzniveaus bei Datentransfer in ein Drittland (Art. 46 ff. DSGVO)</li> </ul> <p>Unternehmen werden ohne die Einführung eines Datenschutzmanagements kaum in der Lage sein die erforderlichen datenschutzrechtlichen Maßnahmen umzusetzen, um datenschutzkonform zu agieren und das Haftungsrisiko zu minimieren.</p> <div class="icon-box-blue"> <div class="box-warnung"> <p>Die DSGVO enthält umfangreiche Vorgaben und Anforderungen die eingehalten werden müssen, wenn personenbezogene Daten verarbeitet werden. Unternehmen sollten aufgrund der Fülle der Vorgaben ein effektives Datenschutzmanagement einführen.</p> </div> </div> <h2><span id="Rechte-der-betroffenen-Personen">Rechte der betroffenen Personen</span></h2> <p>Die DSGVO gibt betroffenen Personen umfassende Rechte an die Hand. Das sogenannte Auskunftsrecht gem. Art. 15 DSGVO ist ein zentrales Betroffenenrecht, welches auf Art. 8 Abs. 2 S.2 GRCh der Europäischen Grundrechte-Charta beruht. Als solches hat das Auskunftsrecht für die Geltendmachung weiterer Betroffenenrechte eine hohe Praxisrelevanz, da sie hierüber Informationen zur Geltendmachung ihrer weiteren Betroffenenrechte erhalten. Betroffenen Personen steht unter den jeweiligen gesetzlichen Voraussetzungen</p> <ul class="blue-squares"> <li>das Recht auf Berichtigung (Art. 16 DSGVO),</li> <li>das Recht auf Löschung (Art. 17 DSGVO),</li> <li>das Recht auf Einschränkung der Verarbeitung (Art. 18 DSGVO),</li> <li>das Recht auf Widerspruch, welches insbesondere bei Werbewidersprüchen einschlägig ist (Art. 21 DSGVO)</li> <li>und das Recht auf Datenübertragbarkeit (Art. 20 DSGVO) zu.</li> </ul> <p>Daneben steht Betroffenen auch ein Beschwerderecht gegenüber Aufsichtsbehörden zu, wenn sie der Ansicht sind, dass eine Verarbeitung gegen die DSGVO verstößt (Art. 77 DSGVO). Auch gewährt die DSGVO den betroffenen Personen einen eigenen Schadensersatzanspruch (Art. 82 DSGVO). Unternehmen müssen unverzüglich, spätestens jedoch innerhalb einer Monatsfrist (Art. 12 Abs. 3 S. 1 DSGVO) Informationen zu Betroffenenanfragen zur Verfügung stellen.</p> <p>Die nicht oder nicht fristgemäß erfolgte Beantwortung von Betroffenenanfragen ist eine der Hauptgründe für Beschwerden bei den Aufsichtsbehörden. Unternehmen sollten daher frühzeitig entsprechende Berichtslinien/Prozessen zu deren fristgemäßer Beantwortung etablieren.</p> <h2><span id="Sanktionen-und-Bussgelder">Sanktionen und Bußgelder</span></h2> <p>Ein wesentlicher Teil der datenschutzrechtlichen Regelungen galt bereits vor Anwendbarkeit der DSGVO, jedoch ist eine wesentliche Neuerung der DSGVO die Erhöhung des Bußgeldrahmens. Die DSGVO unterscheidet grundsätzlich zwischen zwei Bußgeldrahmen:</p> <p>Verstöße gegen bestimmte Vorschriften, wie etwa gegen die Grundsätze der Datenverarbeitung aus Art. 5 Abs. 1 DSGVO, können gem. Art. 83 Abs. 5 DSGVO mit Geldbußen von bis zu 20 Millionen Euro oder im Fall eines Unternehmens von bis zu 4 % des gesamten weltweit erzielten Jahresumsatzes des vorangegangenen Geschäftsjahrs geahndet werden.</p> <p>Der „kleinere“ Bußgeldrahmen nach Art. 83 Abs. 4 DSGVO sieht Geldbußen von bis zu 10 Millionen Euro oder im Fall eines Unternehmens von bis zu 2 % seines gesamten weltweit erzielten Jahresumsatzes des vorangegangenen Geschäftsjahrs vor. Dieser Bußgeldrahmen ist häufig einschlägig bei der Verletzung bestimmter Dokumentationspflichten, wie etwa bei fehlenden Verarbeitungsverzeichnissen, fehlenden oder fehlerhaften Aufträgen zur Auftragsverarbeitung oder Verträgen zur gemeinsamen Verantwortlichkeit.</p> <div class="contact-box-bottom container-full-width full-width-page"> <canvas id="canvas-bottom"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Hintergrundgrafik intersoft consulting services AG" data-lazy-src="https://www.intersoft-consulting.de/wp-content/themes/ics/img/canvas.png" /><noscript><img decoding="async" src="https://www.intersoft-consulting.de/wp-content/themes/ics/img/canvas.png" alt="Hintergrundgrafik intersoft consulting services AG" /></noscript> </canvas> <div class="container d-flex"> <div class="contact-content col-12 col-lg-10 offset-lg-2 d-flex align-items-center"> <div class="contact-box-copy wide-box"> <span>Hat Ihr Unternehmen die DSGVO schon vollständig umgesetzt? 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Die Rechtsgrundlage für diese Datenverarbeitung ist § 25 Abs. 1 TDDDG, Art. 6 Abs. 1 S. 1 lit. a) DSGVO (Einwilligung).</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">AFL</span> <input id="borlabs-cookie-afl" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="afl" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> AFL </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>intersoft consulting services AG</td> </tr> <tr> <th scope="row">Zweck</th> <td>Dieses Cookie speichert die Click-ID Quelle (bspw. Google Ads oder Bing Ads), Click-ID der Werbeanzeige, Matomo Client-ID und die UTM-Parameter. Damit können wir den Erfolg einer Kampagne messen. Weitere Informationen finden Sie in unserer Datenschutzerklärung.</td> </tr> <tr> <th scope="row">Host(s)</th> <td>intersoft-consulting.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>afl_wc_utm_cookie_expiry, afl_wc_utm_gclid_url, afl_wc_utm_gclid_visit, afl_wc_utm_sess_landing, afl_wc_utm_sess_visit, afl_wc_utm_utm_1st_url, afl_wc_utm_utm_1st_visit, afl_wc_utm_utm_url, afl_wc_utm_utm_visit, afl_wc_*</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>90 Tage</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Tag Manager</span> <input id="borlabs-cookie-google-tag-manager" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-tag-manager" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Tag Manager </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Der Google Tag Manager erleichtert uns die Einbindung, zentrale Verwaltung und zeitliche Steuerung unserer Tags. 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Weitere Informationen finden Sie in unserer Datenschutzerklärung.</td> </tr> <tr> <th scope="row">Host(s)</th> <td>google.com</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Ads</span> <input id="borlabs-cookie-google-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-ads" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Ads </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Anbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland — Datenempfänger: Google LLC, 1600 Amphitheatre Pkwy, Mountain View, California 94043-1351, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>– IDE: Das Cookie enthält eine zufällig generierte Benutzer-ID. 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Sie enthalten Informationen darüber, auf welche Anzeige geklickt wurde, sodass erzielte Erfolge, wie Bestellungen oder Kontaktanfragen, der Anzeige zugeordnet werden können. – Conversion: Dieser Cookie ist für das Conversion-Tracking zuständig. – FPGCLAW, FPGCLGB: Diese Cookies speichern Klick-IDs.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>doubleclick.net, google.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>IDE, test_cookie, NID, DSID, __gads, pm_sess, ANID, _gcl_au, _gcl_gb, _gcl_aw, _gcl_dc, Conversion, FPGCLAW, FPGCLGB</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>IDE = 13 Monate EWR und UK / sonst 24 Monate, test_cookie = 15 Minuten, NID = 6 Monate, DSID = 2 Wochen, __gads = 13 Monate, pm_sess = 30 Minuten, ANID = 13 Monate EWR und UK / sonst 24 Monate, _gcl_au, _gcl_gb, _gcl_aw, _gcl_dc, Conversion, FPGCLAW, FPGCLGB = 90 Tage</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Microsoft Ads</span> <input id="borlabs-cookie-microsoft-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="microsoft-ads" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Microsoft Ads </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Anbieter: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland — Datenempfänger: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>– _uetsid: Dies ist ein Tracking-Cookie, das für gezielte Werbung verwendet wird. – _uetvid: Dies wird verwendet, um Besucher über mehrere Websites hinweg zu verfolgen, um relevante Werbung basierend auf den Präferenzen des Besuchers zu präsentieren. – MUID, MUIDB: Diese Cookies sind Benutzer-Identifikations-Tracking-Cookies, die dazu verwendet werden, um gezielte Werbung anzuzeigen. – SRCHUSR, SRCHUID, SRCHD: Diese Cookies ermöglichen es, relevante Anzeigen im Microsoft Bing Netzwerk anzuzeigen. – SRCHHPGUSR: Dieses Cookie hilft, die Effektivität von Werbekampagnen im Bing-Werbenetzwerk zu verfolgen. – _RwBf: Dies wird von Bing für die Verfolgung von Werbung festgelegt. – _HPVN: Dies ist ein Microsoft MSN 1st party cookie, das das ordnungsgemäße Funktionieren der Website gewährleistet. – MSCC: Diese Cookies verfolgen das Nutzerverhalten auf der Website und Interaktionen mit der Bing Maps API. – ABDEF: Dieses Cookie wird vom Bing-Werbenetzwerk für die Nachverfolgung von Werbung verwendet.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://privacy.microsoft.com/en-gb/privacystatement" target="_blank" rel="nofollow noopener noreferrer" > https://privacy.microsoft.com/en-gb/privacystatement </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>bing.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_uetsid, _uetvid, MUID, MUIDB, SRCHUSR, SRCHUID, SRCHD, SRCHHPGUSR, _RwBf, MSCC, ABDEF</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>_uetsid = 1 Tag, _uetvid, MUID, MUIDB = 1 Jahr, 25 Tage, SRCHUSR, SRCHUID, SRCHD, SRCHHPGUSR, _RwBf = 1 Jahr, MSCC = 6 Monate, ABDEF = Sitzung</td> </tr> </table> </div> </div> </fieldset> </div> <div class="d-flex justify-content-between"> <p class="_brlbs-branding flex-fill"> </p> <p class="_brlbs-legal flex-fill"> <a href="https://www.intersoft-consulting.de/datenschutzerklaerung/"> Datenschutzerklärung </a> <span class="_brlbs-separator"></span> <a href="https://www.intersoft-consulting.de/impressum/"> Impressum </a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </script></div><!--googleon: all--><script type="text/javascript" id="afl-wc-utm-public-js-extra"> /* <![CDATA[ */ var afl_wc_utm_public = {"ajax_url":"https:\/\/www.intersoft-consulting.de\/wp-admin\/admin-ajax.php","action":"afl_wc_utm_view","nonce":"","cookie_prefix":"afl_wc_utm_","cookie_expiry":{"days":"90"},"cookie_renewal":"force","cookie_consent_category":"marketing","domain_info":{"domain":"www.intersoft-consulting.de","path":"\/"},"last_touch_window":"1800","wp_consent_api_enabled":"","user_has_active_attribution":"0","attr_first_non_utm":"0","js_autorun":"1","consent_addon":"wp-consent-api","active_attribution":"1","js_merge_tag":"0","gtm_push":"0"}; 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