Product Marketing Leadership Training with PMA Leadership Certified

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0.0px; } .b-164409156-bottom { padding-bottom: 0.0px; } .b-164409156-alignment { text-align: center; } .b-164409156-content_width { max-width: 960px; } .b-164409156-image_overlay { opacity: 0.5; } .b-164409156-background_color { background-color: #EFEFF5; } .b-164409156-heading_text_color { color: #FFFFFF; } .b-164409156-button_border_radius { border-radius: 5px; } .b-164409156-subheading_text_color { color: #FFFFFF; }</style> <div class="course-block block banner " id="block-164409156"> <style> .banner .b-164409156-heading_text_color { color: #FFFFFF } .banner .b-164409156-subheading_text_color { color: #FFFFFF } .banner__button.b-164409156-button_border_radius { border-radius: 5; } @media screen and (min-width: 768px) { .b-164409156-top { padding-top: 0px; } .b-164409156-bottom { padding-bottom: 0px; } } .bl { width: 100%; } </style> <section class="banner b-164409156-background_color"> <img src='https://cdn.fs.teachablecdn.com/rzYt4KbJQh6Gm1pSmQZE' alt='Product Marketing Certified: Leadership banner' data-target="block.data.image_url Product Marketing Certified: Leadership banner" class=b-164409156-image_overlay /> <div class="bl"> <div class="banner__inner b-164409156-alignment b-164409156-bottom b-164409156-top b-164409156-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164409156-heading_text_color rich-text"> <h2> <strong style="color:rgb(0, 0, 0);">Supercharge</strong><span style="color:rgb(0, 0, 0);"> your career.</span> </h2><h2> <span style="color:rgb(0, 0, 0);">Get Leadership Certified.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164409156-subheading_text_color rich-text"> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">This leadership certification will equip you with the insider knowledge you need to create a lasting, successful career as a product marketing leader. You’ll gain the fundamental skills required to implement a range of leadership styles and guide your team with authority, confidence, influence, and innovation. </span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3197887' target="_blank" rel="noopener" > <button class='banner__button b-164409156-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164409157-top { padding-top: 22.400000000000002px; } .b-164409157-bottom { padding-bottom: 22.400000000000002px; } .b-164409157-text_color { color: #000000; } .b-164409157-content_width { max-width: 960px; } .b-164409157-background_color { background-color: #ffffff; } .b-164409157-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164409157"> <style> .block__text .b-164409157-text_color { color: #000000 } .block__text .b-164409157-content_width { width: 960px; } .block__text .b-164409157-heading_text_color h1, .block__text .b-164409157-heading_text_color h2, .block__text .b-164409157-heading_text_color h3, .block__text .b-164409157-heading_text_color h4, .block__text .b-164409157-heading_text_color h5, .block__text .b-164409157-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409157-top { padding-top: 40px; } .b-164409157-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164409157-top b-164409157-bottom b-164409157-background_color'> <div class="block__text-wrapper b-164409157-content_width b-164409157-heading_text_color b-164409157-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <span style="color:rgb(0, 0, 0);">🔥 7 modules 📘 29 chapters 🛠 14 templates ⏰ 12+ hours of content 🔖 Official certification 👩‍💻 100% self-paced</span><br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164409158">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-81464970686" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:0;text-decoration:none;">Download the brochure</button></div> </div>  <style type='text/css'>.b-164409159-top { padding-top: 2.8000000000000003px; } .b-164409159-bottom { padding-bottom: 2.8000000000000003px; } .b-164409159-text_color { color: #36414D; } .b-164409159-content_width { max-width: 960px; } .b-164409159-background_color { background-color: #ffffff; } .b-164409159-heading_text_color { color: #36414D; }</style> <div class="course-block block text block-custom-name-spacer " id="block-164409159"> <style> .block__text .b-164409159-text_color { color: #36414D } .block__text .b-164409159-content_width { width: 960px; } .block__text .b-164409159-heading_text_color h1, .block__text .b-164409159-heading_text_color h2, .block__text .b-164409159-heading_text_color h3, .block__text .b-164409159-heading_text_color h4, .block__text .b-164409159-heading_text_color h5, .block__text .b-164409159-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409159-top { padding-top: 5px; } .b-164409159-bottom { padding-bottom: 5px; } } </style> <section class='container bl block__text rich-text b-164409159-top b-164409159-bottom b-164409159-background_color'> <div class="block__text-wrapper b-164409159-content_width b-164409159-heading_text_color b-164409159-text_color" data-target="block.data.body"> <h4><br class="softbreak"></h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-trustpilot " id="block-164409160">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style>  <script type="text/javascript" src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>   <div class="trustpilot-widget" data-locale="en-GB" data-template-id="5419b732fbfb950b10de65e5" data-businessunit-id="5ea2f91e46451f00014562fe" data-style-height="24px" data-style-width="100%" data-theme="light"> <a href="https://uk.trustpilot.com/review/productmarketingalliance.com" target="_blank" rel="noopener">Trustpilot</a> </div>  </div>  <style type='text/css'>.b-164409161-top { padding-top: 11.200000000000001px; } .b-164409161-bottom { padding-bottom: 0.0px; } .b-164409161-text_color { color: #000000; } .b-164409161-gutter_width { --gutter-width: 24px; } .b-164409161-content_width { width: 960px; } .b-164409161-heading_color { color: #000000; } .b-164409161-text_alignment { text-align: left; } .b-164409161-background_color { background-color: #ffffff; } .b-164409161-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-ready-to-become-the-best-leader? " id="block-164409161"> <style> .block__image-with-text .b-164409161-text_color { color: #000000; } .block__image-with-text.b-164409161-background_color { background-color: #ffffff; } .block__image-with-text .b-164409161-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409161-text_alignment { text-align: left; } .block__image-with-text__image.b-164409161-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409161-top { padding-top: 20px; } .b-164409161-bottom { padding-bottom: 0px; } .b-164409161-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164409161-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164409161-background_color b-164409161-top b-164409161-bottom b-164409161-gutter_width image-with-text-layout-right'> <div class="b-164409161-content_width block__image-with-text__wrapper b-164409161-heading_color b-164409161-text_color b-164409161-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Ready to become the best leader you can be? </strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Becoming an amazing product marketing leader doesn’t happen by chance. It happens by habit. </span></p><p><span style="color:rgb(0, 0, 0);">The importance of leadership simply cannot be disputed. </span><strong style="color:rgb(0, 0, 0);">Product Marketing Certified: Leadership</strong><span style="color:rgb(0, 0, 0);"> has been built alongside the world’s best-known brands with one goal in mind: to deliver leadership training that’ll </span><strong style="color:rgb(0, 0, 0);">transform you into the best leader you can be</strong><span style="color:rgb(0, 0, 0);">.</span></p><p><span style="color:rgb(0, 0, 0);">Join pioneering product marketing leaders from elite organizations like </span><strong style="color:rgb(0, 0, 0);">LinkedIn</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Hotjar</strong><span style="color:rgb(0, 0, 0);"> and </span><strong style="color:rgb(0, 0, 0);">Shopify</strong><span style="color:rgb(0, 0, 0);"> and transform yourself into the best leader you can be. </span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/IT75txK5ToumkK1fM7Ub' alt='Product Marketing Certified: Leadership' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409161-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164409162-top { padding-top: 11.200000000000001px; } .b-164409162-bottom { padding-bottom: 22.400000000000002px; } .b-164409162-text_color { color: #000000; } .b-164409162-gutter_width { --gutter-width: 24px; } .b-164409162-content_width { width: 960px; } .b-164409162-heading_color { color: #000000; } .b-164409162-text_alignment { text-align: left; } .b-164409162-background_color { background-color: #FFFFFF; } .b-164409162-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-we've-covered-everything " id="block-164409162"> <style> .block__image-with-text .b-164409162-text_color { color: #000000; } .block__image-with-text.b-164409162-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164409162-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409162-text_alignment { text-align: left; } .block__image-with-text__image.b-164409162-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409162-top { padding-top: 20px; } .b-164409162-bottom { padding-bottom: 40px; } .b-164409162-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164409162-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164409162-background_color b-164409162-top b-164409162-bottom b-164409162-gutter_width image-with-text-layout-left'> <div class="b-164409162-content_width block__image-with-text__wrapper b-164409162-heading_color b-164409162-text_color b-164409162-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/Y9Ohh9aaTWAdkv44v8Gw' alt='Product Marketing Certified: Leadership badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409162-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">We’ve covered every intricacy, every detail, every area.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Enroll now and explore all</span><strong style="color:rgb(0, 0, 0);"> 7 modules</strong><span style="color:rgb(0, 0, 0);"> of this leadership and management certification, in which we cover everything a leader needs to know and do, including </span><strong style="color:rgb(0, 0, 0);">leadership roles</strong><span style="color:rgb(0, 0, 0);">, how to </span><strong style="color:rgb(0, 0, 0);">build a high-performing team</strong><span style="color:rgb(0, 0, 0);">, owning your influence and </span><strong style="color:rgb(0, 0, 0);">career path</strong><span style="color:rgb(0, 0, 0);">, how to make solid, </span><strong style="color:rgb(0, 0, 0);">data-driven decisions</strong><span style="color:rgb(0, 0, 0);"> and use effective </span><strong style="color:rgb(0, 0, 0);">project management techniques</strong><span style="color:rgb(0, 0, 0);"> - and so much more.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164409163-top { padding-top: 0.0px; } .b-164409163-bottom { padding-bottom: 22.400000000000002px; } .b-164409163-background_color { background-color: #ffffff; } .b-164409163-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164409163"> <style> .block__button--button.b-164409163-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409163-top { padding-top: 0px; } .b-164409163-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164409163-background_color b-164409163-bottom b-164409163-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3197887' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164409163-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164409164-top { padding-top: 22.400000000000002px; } .b-164409164-bottom { padding-bottom: 22.400000000000002px; } .b-164409164-text_color { color: #000000; } .b-164409164-content_width { max-width: 960px; } .b-164409164-background_color { background-color: #F5F5F5; } .b-164409164-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-164409164"> <style> .block__text .b-164409164-text_color { color: #000000 } .block__text .b-164409164-content_width { width: 960px; } .block__text .b-164409164-heading_text_color h1, .block__text .b-164409164-heading_text_color h2, .block__text .b-164409164-heading_text_color h3, .block__text .b-164409164-heading_text_color h4, .block__text .b-164409164-heading_text_color h5, .block__text .b-164409164-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409164-top { padding-top: 40px; } .b-164409164-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164409164-top b-164409164-bottom b-164409164-background_color'> <div class="block__text-wrapper b-164409164-content_width b-164409164-heading_text_color b-164409164-text_color" data-target="block.data.body"> <h5 class="ql-align-center"> <strong style="color:rgb(0, 0, 0);">"</strong><span style="color:rgb(0, 0, 0);">Flat out awesome course! This course leaves no stone unturned, and even provides you with all the slide decks, tools, and templates for future use. All the leadership interviews with the industry's top product marketing leaders provided so many nuggets of product marketing leadership gold and real-world practical application. If you want to take your product marketing career to the next level, this is absolutely the course for you - bar none!"</span> </h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Scott Bamford, Director of Global Product Marketing (B2B SaaS) at WorkForce Software</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409165-top { padding-top: 22.400000000000002px; } .b-164409165-bottom { padding-bottom: 0.0px; } .b-164409165-text_color { color: #000000; } .b-164409165-content_width { max-width: 960px; } .b-164409165-background_color { background-color: #ffffff; } .b-164409165-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-learn-from-legends-like.. " id="block-164409165"> <style> .block__text .b-164409165-text_color { color: #000000 } .block__text .b-164409165-content_width { width: 960px; } .block__text .b-164409165-heading_text_color h1, .block__text .b-164409165-heading_text_color h2, .block__text .b-164409165-heading_text_color h3, .block__text .b-164409165-heading_text_color h4, .block__text .b-164409165-heading_text_color h5, .block__text .b-164409165-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409165-top { padding-top: 40px; } .b-164409165-bottom { padding-bottom: 0px; } } </style> <section class='container bl block__text rich-text b-164409165-top b-164409165-bottom b-164409165-background_color'> <div class="block__text-wrapper b-164409165-content_width b-164409165-heading_text_color b-164409165-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Learn from product marketing legends like...</strong></h4><p class="ql-align-center"><span style="color:rgb(0, 0, 0);">(Plus many, many more)</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409166-top { padding-top: 22.400000000000002px; } .b-164409166-bottom { padding-bottom: 11.200000000000001px; } .b-164409166-gutter_width { --gutter-width: 80px; } .b-164409166-content_width { max-width: 1080px; } .b-164409166-text_alignment { text-align: left; } .b-164409166-background_color { background-color: #ffffff; } .b-164409166-heading_text_color { color: #000000; } .b-164409166-image_border_radius { border-radius: 11px; } .b-164409166-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid block-custom-name-experts " id="block-164409166"> <style> .block__text-with-image-grid.b-164409166-background_color { background-color: #ffffff } .block__text-with-image-grid.b-164409166-text_alignment { text-align: left } .block__text-with-image-grid.b-164409166-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-164409166-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-164409166-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-164409166-top { padding-top: 40px; } .b-164409166-bottom { padding-bottom: 20px; } .b-164409166-gutter_width .block__columns { grid-column-gap: 80px; } } </style> <section class="bl block__text-with-image-grid b-164409166-background_color b-164409166-top b-164409166-bottom b-164409166-text_alignment b-164409166-heading_text_color b-164409166-description_text_color block__columns-per-row--3 b-164409166-gutter_width"> <div class="block__columns b-164409166-content_width"> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409166-image_border_radius" alt="Jennifer Bunting" src="https://cdn.fs.teachablecdn.com/n4psDsW3RxOxT8RcqHAG" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Jennifer Bunting</strong></h5><p><span style="color: rgb(0, 0, 0);">Head of Product Marketing for EMEA & LATAM at LinkedIn</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409166-image_border_radius" alt="Aaron Brennan" src="https://cdn.fs.teachablecdn.com/jRxS2FJaTGqfhiHy90GR" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Aaron Brennan</strong></h5><p><span style="color: rgb(0, 0, 0);">Head of Product Marketing at Redox</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409166-image_border_radius" alt="Tamara Niesen" src="https://cdn.fs.teachablecdn.com/XnHsetMoRjuyKPG2MLs3" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Tamara Niesen</strong></h5><p><span style="color: rgb(0, 0, 0);">Director (Head of) Global GTM & Demand Generation at Shopify</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409166-image_border_radius" alt="Yoni Solomon" src="https://cdn.fs.teachablecdn.com/KX8xhYjRR28O6BQ7JYlw" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Yoni Solomon</strong></h5><p><span style="color: rgb(0, 0, 0);">VP of Product Marketing at Gympass</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409166-image_border_radius" alt="Tamara Grominsky" src="https://cdn.fs.teachablecdn.com/zynquwMTDWsWN4EYyim5" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Tamara Grominsky</strong></h5><p><span style="color: rgb(0, 0, 0);">VP Product Marketing & Lifecycle at Kajabi</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409166-image_border_radius" alt="Phill Agnew" src="https://cdn.fs.teachablecdn.com/uCnXkHbaQPWrafpzOYvi" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Phill Agnew</strong></h5><p><span style="color: rgb(0, 0, 0);">Senior Product Marketing Manager at Buffer</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>  <style type='text/css'>.b-164409167-top { padding-top: 33.6px; } .b-164409167-bottom { padding-bottom: 33.6px; } .b-164409167-text_color { color: #FFFFFF; } .b-164409167-content_width { max-width: 590px; } .b-164409167-background_color { background-color: #1C3D52; } .b-164409167-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164409167"> <style> .block__text .b-164409167-text_color { color: #FFFFFF } .block__text .b-164409167-content_width { width: 590px; } .block__text .b-164409167-heading_text_color h1, .block__text .b-164409167-heading_text_color h2, .block__text .b-164409167-heading_text_color h3, .block__text .b-164409167-heading_text_color h4, .block__text .b-164409167-heading_text_color h5, .block__text .b-164409167-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409167-top { padding-top: 60px; } .b-164409167-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164409167-top b-164409167-bottom b-164409167-background_color'> <div class="block__text-wrapper b-164409167-content_width b-164409167-heading_text_color b-164409167-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For just $500 more, you'll access our <em>entire</em> suite of courses,<br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/exec-plus-membership/" target="_blank"><strong><u>an Exec+ Member</u></strong></a>.<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409168-top { padding-top: 11.200000000000001px; } .b-164409168-bottom { padding-bottom: 22.400000000000002px; } .b-164409168-text_color { color: #000000; } .b-164409168-gutter_width { --gutter-width: 24px; } .b-164409168-content_width { width: 960px; } .b-164409168-heading_color { color: #000000; } .b-164409168-text_alignment { text-align: left; } .b-164409168-background_color { background-color: #ffffff; } .b-164409168-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-biggest-brands " id="block-164409168"> <style> .block__image-with-text .b-164409168-text_color { color: #000000; } .block__image-with-text.b-164409168-background_color { background-color: #ffffff; } .block__image-with-text .b-164409168-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409168-text_alignment { text-align: left; } .block__image-with-text__image.b-164409168-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409168-top { padding-top: 20px; } .b-164409168-bottom { padding-bottom: 40px; } .b-164409168-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164409168-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164409168-background_color b-164409168-top b-164409168-bottom b-164409168-gutter_width image-with-text-layout-right'> <div class="b-164409168-content_width block__image-with-text__wrapper b-164409168-heading_color b-164409168-text_color b-164409168-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Built with some of the world’s biggest brands.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak"></span><strong style="color:rgb(0, 0, 0);">Product Marketing Certified: Leadership</strong><span style="color:rgb(0, 0, 0);"> has been vetted, tested and approved by senior-level PMMs from companies like Google, Sprinklr, Hubspot and Linkedin so you can be sure you’re getting gold standard content. </span></p><p><span style="color:rgb(0, 0, 0);">Learn from a pool of incredible PMM pioneers in every module, each of which have been there, done it, and are ready to share their wisdom to help you reach the product marketing summit.</span></p><p><span style="color:rgb(0, 0, 0);">Here’s a snapshot of who’s waiting for you inside. 👈</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/UX7r5MXYR7e38LfsliWK' alt='PMM leadership logos' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409168-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164409169-top { padding-top: 22.400000000000002px; } .b-164409169-bottom { padding-bottom: 22.400000000000002px; } .b-164409169-content_width { width: 960px; } .b-164409169-heading_color { color: #000000; } .b-164409169-background_color { background-color: #F5F5F5; } .b-164409169-description_color { color: #36414D; }</style> <div class="course-block block video " id="block-164409169"> <style> @media screen and (min-width: 768px) { .b-164409169-top { padding-top: 40px; } .b-164409169-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164409169-top b-164409169-bottom b-164409169-background_color"> <div class="block__video b-164409169-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164409169-heading_color"> <h4> <strong style="color:rgb(0, 0, 0);">What to expect from Product Marketing Leadership Certified</strong><br class="softbreak"> </h4> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='454696' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164409170-top { padding-top: 0.0px; } .b-164409170-bottom { padding-bottom: 22.400000000000002px; } .b-164409170-background_color { background-color: #ffffff; } .b-164409170-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164409170"> <style> .block__button--button.b-164409170-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409170-top { padding-top: 0px; } .b-164409170-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164409170-background_color b-164409170-bottom b-164409170-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3197887' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164409170-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164409171-top { padding-top: 22.400000000000002px; } .b-164409171-bottom { padding-bottom: 22.400000000000002px; } .b-164409171-text_color { color: #000000; } .b-164409171-gutter_width { --gutter-width: 44px; } .b-164409171-content_width { width: 960px; } .b-164409171-heading_color { color: #000000; } .b-164409171-text_alignment { text-align: left; } .b-164409171-background_color { background-color: #ffffff; } .b-164409171-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what-you'll-achieve " id="block-164409171"> <style> .block__image-with-text .b-164409171-text_color { color: #000000; } .block__image-with-text.b-164409171-background_color { background-color: #ffffff; } .block__image-with-text .b-164409171-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409171-text_alignment { text-align: left; } .block__image-with-text__image.b-164409171-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409171-top { padding-top: 40px; } .b-164409171-bottom { padding-bottom: 40px; } .b-164409171-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-left: 22px; } .b-164409171-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-right: 22px; } } </style> <section class='bl container block__image-with-text b-164409171-background_color b-164409171-top b-164409171-bottom b-164409171-gutter_width image-with-text-layout-left'> <div class="b-164409171-content_width block__image-with-text__wrapper b-164409171-heading_color b-164409171-text_color b-164409171-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/veUN6WzSG235R7BXoa44' alt='Product marketing leadership course - fireside chat' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409171-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">What will you achieve from this course? </strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">🔥 Define what it takes to be a </span><strong style="color:rgb(0, 0, 0);">great PMM leader</strong><span style="color:rgb(0, 0, 0);"> </span></p><p><span style="color:rgb(0, 0, 0);">🧱 Help you </span><strong style="color:rgb(0, 0, 0);">build and scale </strong><span style="color:rgb(0, 0, 0);">your own team</span></p><p><span style="color:rgb(0, 0, 0);">👉 Help you </span><strong style="color:rgb(0, 0, 0);">successfully manage</strong><span style="color:rgb(0, 0, 0);"> an existing team</span></p><p><span style="color:rgb(0, 0, 0);">📊 Clarify how you should </span><strong style="color:rgb(0, 0, 0);">leverage data</strong></p><p><span style="color:rgb(0, 0, 0);">🗣 Help you become the </span><strong style="color:rgb(0, 0, 0);">voice of the customer</strong><span style="color:rgb(0, 0, 0);"> </span></p><p><span style="color:rgb(0, 0, 0);">🙌 Increase your </span><strong style="color:rgb(0, 0, 0);">influence</strong><span style="color:rgb(0, 0, 0);"> and standing within your organization</span></p><p><span style="color:rgb(0, 0, 0);">🎉 Outline how </span><strong style="color:rgb(0, 0, 0);">cross-functional teams</strong><span style="color:rgb(0, 0, 0);"> should work together </span></p><p><span style="color:rgb(0, 0, 0);">🔋 Supercharge and refine your </span><strong style="color:rgb(0, 0, 0);">strategic thinking </strong></p><p><span style="color:rgb(0, 0, 0);">Improve your existing leadership skill sets or turn your pipe dreams into a reality; whether you’re an experienced leader or budding PMM figurehead, this course has everything but the kitchen sink to help you fulfill your ambitions. </span></p><p><strong style="color:rgb(0, 0, 0);"><em>Psst. Prefer learning with a cohort of fellow leaders?</em></strong></p><p><em style="color:rgb(0, 0, 0);">Check out the </em><a href="https://certified.productmarketingalliance.com/p/pmm-leadership-accelerator" target="_blank" style="color:rgb(250, 93, 76);"><strong><em>Leadership Accelerator Program</em></strong></a><span style="color:rgb(250, 93, 76);">.</span> <em style="color:rgb(0, 0, 0);">Same great curriculum. Same raving reviews. But with live components and your very own cohort of leadership peers.</em><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164409172-top { padding-top: 22.400000000000002px; } .b-164409172-bottom { padding-bottom: 11.200000000000001px; } .b-164409172-text_color { color: #000000; } .b-164409172-content_width { max-width: 720px; } .b-164409172-background_color { background-color: #F5F5F5; } .b-164409172-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-team-rates " id="block-164409172"> <style> .block__text .b-164409172-text_color { color: #000000 } .block__text .b-164409172-content_width { width: 720px; } .block__text .b-164409172-heading_text_color h1, .block__text .b-164409172-heading_text_color h2, .block__text .b-164409172-heading_text_color h3, .block__text .b-164409172-heading_text_color h4, .block__text .b-164409172-heading_text_color h5, .block__text .b-164409172-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409172-top { padding-top: 40px; } .b-164409172-bottom { padding-bottom: 20px; } } </style> <section class='container bl block__text rich-text b-164409172-top b-164409172-bottom b-164409172-background_color'> <div class="block__text-wrapper b-164409172-content_width b-164409172-heading_text_color b-164409172-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><span style="color:rgb(0, 0, 0);">Don't worry, we do team rates, too.</span></h4><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">If you're looking to get a team of three or more PMMs certified, then speak to Matt about team rates on </span><a href="/cdn-cgi/l/email-protection#5b36753934342f331b2b36363a3737323a35383e7538343675" target="_blank" style="color:rgb(250, 93, 76);"><span class="__cf_email__" data-cfemail="a9c487cbc6c6ddc1e9d9c4c4c8c5c5c0c8c7cacc87cac6c4">[email protected]</span></a>.<br class="softbreak"></p><p class="ql-align-center"><span style="color:rgb(0, 0, 0);">Be the best leader you can be. 👇</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409173-top { padding-top: 0.0px; } .b-164409173-bottom { padding-bottom: 22.400000000000002px; } .b-164409173-background_color { background-color: #F5F5F5; } .b-164409173-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164409173"> <style> .block__button--button.b-164409173-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409173-top { padding-top: 0px; } .b-164409173-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164409173-background_color b-164409173-bottom b-164409173-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3197887' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164409173-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164409174-top { padding-top: 22.400000000000002px; } .b-164409174-bottom { padding-bottom: 22.400000000000002px; } .b-164409174-content_width { width: 710px; } .b-164409174-background_color { background-color: #FFFFFF; } .b-164409174-heading_text_color { color: #36414D; } .b-164409174-lecture_name_background_color { background-color: #F9FAFD; } .b-164409174-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164409174"> <style> @media screen and (min-width: 768px) { .b-164409174-top { padding-top: 40px; } .b-164409174-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164409174-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164409174-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164409174-top b-164409174-bottom b-164409174-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164409174-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164409174-heading_text_color rich-text'><h4 class="ql-align-center"> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Introduction [10 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/30210760' data-ss-event-type='button' data-ss-lecture-id='30210760' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/30210760' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What to expect from this course</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:27)</span> <button class='block__curriculum__section__list__item__button preview'>Preview</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/35882233' data-ss-event-type='button' data-ss-lecture-id='35882233' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/35882233' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541627' data-ss-event-type='button' data-ss-lecture-id='32541627' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541627' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The definition of leadership</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:32)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/45162256' data-ss-event-type='button' data-ss-lecture-id='45162256' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/45162256' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Product marketing strategy [2 hr 45 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541634' data-ss-event-type='button' data-ss-lecture-id='32541634' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541634' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Creating a product marketing strategy</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33037546' data-ss-event-type='button' data-ss-lecture-id='33037546' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33037546' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Driving strategy with product marketing</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541635' data-ss-event-type='button' data-ss-lecture-id='32541635' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541635' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Segmentation</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33034726' data-ss-event-type='button' data-ss-lecture-id='33034726' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33034726' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Customer segmentation [Q&A with Unbounce]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541641' data-ss-event-type='button' data-ss-lecture-id='32541641' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541641' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Changes to your messaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32794279' data-ss-event-type='button' data-ss-lecture-id='32794279' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32794279' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your approach to positioning</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541648' data-ss-event-type='button' data-ss-lecture-id='32541648' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541648' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Indoctrinate your team in your strategy</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:47)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541649' data-ss-event-type='button' data-ss-lecture-id='32541649' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541649' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Consistency in your content</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541668' data-ss-event-type='button' data-ss-lecture-id='32541668' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541668' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: PMM strategies for mobile apps [Etsy]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541682' data-ss-event-type='button' data-ss-lecture-id='32541682' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541682' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: PMM strategies for a freemium product [HubSpot]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541900' data-ss-event-type='button' data-ss-lecture-id='32541900' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541900' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Phill Agnew, Hotjar</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541910' data-ss-event-type='button' data-ss-lecture-id='32541910' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541910' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Devon O'Rourke, Fluvio</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541656' data-ss-event-type='button' data-ss-lecture-id='32541656' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541656' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The unique challenges/opportunities of leading at a start-up</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32794297' data-ss-event-type='button' data-ss-lecture-id='32794297' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32794297' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Jeff Schaffzin, Genysys</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32794360' data-ss-event-type='button' data-ss-lecture-id='32794360' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32794360' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: A Start-up strategy slide deck</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32877925' data-ss-event-type='button' data-ss-lecture-id='32877925' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32877925' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #1 - Product marketing strategy</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Building a product marketing team [2 hrs] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32791157' data-ss-event-type='button' data-ss-lecture-id='32791157' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32791157' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Building a product marketing team</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541724' data-ss-event-type='button' data-ss-lecture-id='32541724' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541724' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing team structures</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33013449' data-ss-event-type='button' data-ss-lecture-id='33013449' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33013449' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">PMM team structures [examples]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541741' data-ss-event-type='button' data-ss-lecture-id='32541741' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541741' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A new function for PMM?</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32860528' data-ss-event-type='button' data-ss-lecture-id='32860528' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32860528' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to structure your PMM team internally</span> <span class="block__curriculum__section__list__item__lecture-duration">(19:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33037416' data-ss-event-type='button' data-ss-lecture-id='33037416' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33037416' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: How to build and structure a PMM team</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541751' data-ss-event-type='button' data-ss-lecture-id='32541751' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541751' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: Built to scale - product marketing at Uber</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541757' data-ss-event-type='button' data-ss-lecture-id='32541757' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541757' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The recruitment process</span> <span class="block__curriculum__section__list__item__lecture-duration">(31:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33034467' data-ss-event-type='button' data-ss-lecture-id='33034467' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33034467' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Interview questions & tasks</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541931' data-ss-event-type='button' data-ss-lecture-id='32541931' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541931' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Tamara Grominsky, Unbounce</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541934' data-ss-event-type='button' data-ss-lecture-id='32541934' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541934' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Jennifer Bunting, LinkedIn</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32878011' data-ss-event-type='button' data-ss-lecture-id='32878011' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32878011' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #2 - Building a product marketing team</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Team management [1 hr 30 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541763' data-ss-event-type='button' data-ss-lecture-id='32541763' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541763' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Defining your leadership style</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:10)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32881543' data-ss-event-type='button' data-ss-lecture-id='32881543' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32881543' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">'Hard' and 'soft' leadership skills</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33034491' data-ss-event-type='button' data-ss-lecture-id='33034491' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33034491' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Hard & soft skills [Q&A with Uber]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32881563' data-ss-event-type='button' data-ss-lecture-id='32881563' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32881563' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Developing an existing team</span> <span class="block__curriculum__section__list__item__lecture-duration">(14:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541772' data-ss-event-type='button' data-ss-lecture-id='32541772' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541772' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Retaining and upskilling top talent</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541765' data-ss-event-type='button' data-ss-lecture-id='32541765' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541765' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Developing a high performance team</span> <span class="block__curriculum__section__list__item__lecture-duration">(13:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541767' data-ss-event-type='button' data-ss-lecture-id='32541767' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541767' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Delegation and briefing</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32542023' data-ss-event-type='button' data-ss-lecture-id='32542023' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32542023' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Tamara Niesen, Shopify</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33037728' data-ss-event-type='button' data-ss-lecture-id='33037728' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33037728' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: Leading, building, and growing great PMMs [airSlate]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32878118' data-ss-event-type='button' data-ss-lecture-id='32878118' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32878118' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #3 - Team management</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Pricing, budgets & impact [1 hr 35 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32792016' data-ss-event-type='button' data-ss-lecture-id='32792016' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32792016' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing, budgets & impact</span> <span class="block__curriculum__section__list__item__lecture-duration">(15:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541779' data-ss-event-type='button' data-ss-lecture-id='32541779' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541779' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing strategies</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541777' data-ss-event-type='button' data-ss-lecture-id='32541777' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541777' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: How to get a seat at the pricing table</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541783' data-ss-event-type='button' data-ss-lecture-id='32541783' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541783' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: pricing and packaging roadmaps to grow revenue [Zuora]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33038570' data-ss-event-type='button' data-ss-lecture-id='33038570' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33038570' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing + pricing [Q&A with Toast]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32542031' data-ss-event-type='button' data-ss-lecture-id='32542031' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32542031' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: The psychology behind pricing [Brandwatch]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32878227' data-ss-event-type='button' data-ss-lecture-id='32878227' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32878227' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #4 - Pricing, budgets & impact</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Data [1 hr] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541791' data-ss-event-type='button' data-ss-lecture-id='32541791' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541791' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Being data-driven</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541795' data-ss-event-type='button' data-ss-lecture-id='32541795' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541795' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The data your leaders care about</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541799' data-ss-event-type='button' data-ss-lecture-id='32541799' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541799' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Tying PMM to revenue</span> <span class="block__curriculum__section__list__item__lecture-duration">(14:36)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541807' data-ss-event-type='button' data-ss-lecture-id='32541807' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541807' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Handling objections</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541810' data-ss-event-type='button' data-ss-lecture-id='32541810' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541810' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your dashboard and messaging success</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:09)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32795974' data-ss-event-type='button' data-ss-lecture-id='32795974' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32795974' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Data visualization</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:59)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32542055' data-ss-event-type='button' data-ss-lecture-id='32542055' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32542055' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Aaron Brennan, airSlate</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32878279' data-ss-event-type='button' data-ss-lecture-id='32878279' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32878279' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #5 - Data</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Project management & go-to-market [55 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541845' data-ss-event-type='button' data-ss-lecture-id='32541845' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541845' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your role as a project leader</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541847' data-ss-event-type='button' data-ss-lecture-id='32541847' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541847' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Goals and prioritization</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541850' data-ss-event-type='button' data-ss-lecture-id='32541850' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541850' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Motivation and cohesion</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32881974' data-ss-event-type='button' data-ss-lecture-id='32881974' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32881974' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Planning and execution</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32881992' data-ss-event-type='button' data-ss-lecture-id='32881992' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32881992' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Discuss pricing and packaging early</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32882041' data-ss-event-type='button' data-ss-lecture-id='32882041' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32882041' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product launches</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32542044' data-ss-event-type='button' data-ss-lecture-id='32542044' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32542044' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Yoni Solomon, Uptime</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32918786' data-ss-event-type='button' data-ss-lecture-id='32918786' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32918786' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Chris Hines, ZScaler</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32878351' data-ss-event-type='button' data-ss-lecture-id='32878351' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32878351' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #6 - Project management & go-to-market</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Influence & being cross-functional [1 hr] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541816' data-ss-event-type='button' data-ss-lecture-id='32541816' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541816' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Level-up your ability to influence people</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541820' data-ss-event-type='button' data-ss-lecture-id='32541820' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541820' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Owning your professional development</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541823' data-ss-event-type='button' data-ss-lecture-id='32541823' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541823' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Cross-functional relationships</span> <span class="block__curriculum__section__list__item__lecture-duration">(30:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541825' data-ss-event-type='button' data-ss-lecture-id='32541825' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541825' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Analyst relations</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32541840' data-ss-event-type='button' data-ss-lecture-id='32541840' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32541840' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product-led growth</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32542057' data-ss-event-type='button' data-ss-lecture-id='32542057' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32542057' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: Product-led growth - the rise of the user [OpenView]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/33039018' data-ss-event-type='button' data-ss-lecture-id='33039018' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/33039018' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A PMMs guide to product-led growth</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32878570' data-ss-event-type='button' data-ss-lecture-id='32878570' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32878570' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #7 - Influencer & being cross-functional</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409174-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1315827"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32882393' data-ss-event-type='button' data-ss-lecture-id='32882393' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32882393' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32882401' data-ss-event-type='button' data-ss-lecture-id='32882401' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32882401' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fancy leaving a review?</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32882406' data-ss-event-type='button' data-ss-lecture-id='32882406' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32882406' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32882418' data-ss-event-type='button' data-ss-lecture-id='32882418' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32882418' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Lets get social</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32882421' data-ss-event-type='button' data-ss-lecture-id='32882421' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32882421' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Certified and #Proud</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409174-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1315827' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-leadership/lectures/32882424' data-ss-event-type='button' data-ss-lecture-id='32882424' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-leadership/lectures/32882424' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Lean. Level-up. 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</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">🔖 </span><strong style="color:rgb(0, 0, 0);">Official Certification</strong><span style="color:rgb(0, 0, 0);"> if you pass all the exams. </span></p><p><span style="color:rgb(0, 0, 0);">🔥 All 7 modules, 29 chapters and bonus videos are </span><strong style="color:rgb(0, 0, 0);">jam packed with essential content</strong><span style="color:rgb(0, 0, 0);">. </span></p><p><span style="color:rgb(0, 0, 0);">😏 You won’t find a curriculum this comprehensive, </span><strong style="color:rgb(0, 0, 0);">valuable</strong><span style="color:rgb(0, 0, 0);">, or impressive anywhere on the market. </span></p><p><span style="color:rgb(0, 0, 0);">🌍 We're home to the w</span><strong style="color:rgb(0, 0, 0);">orld’s largest PMM community</strong><span style="color:rgb(0, 0, 0);">. And all our content’s based on the latest trends and developments. </span></p><p><span style="color:rgb(0, 0, 0);">🙌 PMMs from industry leading organizations</span><strong style="color:rgb(0, 0, 0);"> trust us</strong><span style="color:rgb(0, 0, 0);"> to gather, present and disseminate their hard-won experience and advice. </span></p><p><span style="color:rgb(0, 0, 0);">👨‍💻 Our course is </span><strong style="color:rgb(0, 0, 0);">100% self-paced</strong><span style="color:rgb(0, 0, 0);">, you can learn in your own time and when it’s most valuable to you. </span></p><p><span style="color:rgb(0, 0, 0);">🧠 You have </span><strong style="color:rgb(0, 0, 0);">access to the course for life</strong><span style="color:rgb(0, 0, 0);">… and we refresh our content every quarter so your knowledge is always up-to-date. </span></p><p><span style="color:rgb(0, 0, 0);">🛠 Gain total access to </span><strong style="color:rgb(0, 0, 0);">14 frameworks</strong><span style="color:rgb(0, 0, 0);"> and templates and exclusive PMMC channels as well as all course content. </span></p><p><span style="color:rgb(0, 0, 0);">🤑 </span><strong style="color:rgb(0, 0, 0);">Discount </strong><span style="color:rgb(0, 0, 0);">available for those with PMA Membership plans.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/S4i7Qm9ZRgul6x2N1Ug7' alt='Tamara Niesen - fireside chat' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409175-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164409176-top { padding-top: 33.6px; } .b-164409176-bottom { padding-bottom: 33.6px; } .b-164409176-text_color { color: #36414D; } .b-164409176-content_width { max-width: 720px; } .b-164409176-background_color { background-color: #ffffff; } .b-164409176-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164409176"> <style> .block__text .b-164409176-text_color { color: #36414D } .block__text .b-164409176-content_width { width: 720px; } .block__text .b-164409176-heading_text_color h1, .block__text .b-164409176-heading_text_color h2, .block__text .b-164409176-heading_text_color h3, .block__text .b-164409176-heading_text_color h4, .block__text .b-164409176-heading_text_color h5, .block__text .b-164409176-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409176-top { padding-top: 60px; } .b-164409176-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164409176-top b-164409176-bottom b-164409176-background_color'> <div class="block__text-wrapper b-164409176-content_width b-164409176-heading_text_color b-164409176-text_color" data-target="block.data.body"> <h4><strong style="color:rgb(0, 0, 0);">FAQs.</strong></h4><p><strong style="color:rgb(0, 0, 0);">Q: Is this course accredited?</strong></p><p><strong style="color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">Absolutely. As well as seals of approval from orgs like Hotjar, Etsy, LinkedIn, and more, Product Marketing Certified: Leadership is recognized by the Chartered Institute of Marketing (CIM) and accredited by Continuing Professional Development (CPD).</span></p><p><strong style="color:rgb(0, 0, 0);">Q: Who's this course for?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> It’s for current and aspiring product marketing leaders. If you’re a current Director or VP of Product Marketing, this course will help you learn from experienced leaders and absorb their tried and tested techniques. If you’re an aspiring Director or VP of Product Marketing, this course will a) help you identify which skill gaps you need to close before you make the move, and, b) set the foundation for your move into a leadership role.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: What will I get out of this course?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> This course has been designed to provide you with an evergreen curriculum that enables you with the information, tools, and case studies needed to be the best leader you can be. </span></p><p><span style="color:rgb(0, 0, 0);">Not only does this course bring to light and address all the essential hard and soft skills required to be an amazing PMM leader, it also draws on decades of experiences accumulated by PMM leaders at some of the world’s most well-known brands.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: Who will I learn from?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> As well as our team of internal experts, Product Marketing Certified: Leadership features fireside chats, bonus footage, and infinite insights from PMM leaders at orgs like </span><strong style="color:rgb(0, 0, 0);">Sprinklr</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Amazon Web Services</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Unbounce</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Hotjar</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Shopify</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">LinkedIn</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Atlassian</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Etsy</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Uber</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">HubSpot</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">and</strong><span style="color:rgb(0, 0, 0);"> </span><strong style="color:rgb(0, 0, 0);">more</strong><span style="color:rgb(0, 0, 0);">.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: How long will it take to complete?</strong></p><p><strong style="color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">It depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: What happens if I don’t pass the exams?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409177-top { padding-top: 22.400000000000002px; } .b-164409177-bottom { padding-bottom: 22.400000000000002px; } .b-164409177-card_style { --card_style: grid; } .b-164409177-gutter_width { --gutter-width: 24px; } .b-164409177-content_width { max-width: 960px; } .b-164409177-heading_color { color: #000000; } .b-164409177-background_color { background-color: #ffffff; } .b-164409177-card_border_color { border-color: #000000; } .b-164409177-card_border_width { border-width: 0px; } .b-164409177-card_border_radius { border-radius: 11px; } .b-164409177-card_text_alignment { text-align: center; } .b-164409177-button_border_radius { border-radius: 5px; } .b-164409177-card_background_color { background-color: #FFFFFF; }</style> <div class="course-block block featured_products " id="block-164409177"> <style> .block__featured-products__heading_text.b-164409177-heading_color { color: #000000; } .block__featured-products.b-164409177-background_color { background-color: #ffffff; } .block__featured-products .b-164409177-card_border_color, .block__featured-products .b-164409177-card_border_width { border: 0px solid #000000; } .block__featured-products .b-164409177-card_text_alignment .featured-product-card__content__title, .block__featured-products .b-164409177-card_text_alignment .course-card__content__subtitle { text-align: center; } .featured-product-card.b-164409177-card_background_color { background-color: #FFFFFF; } .block__featured-products__button .b-164409177-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409177-top { padding-top: 40px; } .b-164409177-bottom { padding-bottom: 40px; } .b-164409177-gutter_width .block__columns, .b-164409177-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-164409177-top b-164409177-bottom b-164409177-gutter_width b-164409177-background_color"> <div class="block__featured-products__heading_text b-164409177-heading_color rich-text"><h4> <span style="color:rgb(0, 0, 0);">Check out our other courses</span><br class="softbreak"> </h4></div> <div class="block__columns b-164409177-content_width">  <div data-featured-product-type="Course" data-featured-product-id="825512" class="featured-product-card card-style-grid block__column b-164409177-card_background_color b-164409177-card_border_color b-164409177-card_border_width b-164409177-card_border_radius b-164409177-card_text_alignment"> <a href="/p/product-marketing-certified-core">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Iehdqx6Q3KihvGaxDpgH" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Core"> Product Marketing Certified: Core </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-825512" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Propel your product and career to the next level with our fully self-paced certification program."> Propel your product and career to the next level with our fully self-paced certification program. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-825512" data-featured-product-id="825512"> % </span> COMPLETE </div>  <p data-include-vat-price=1814482 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1227547" class="featured-product-card card-style-grid block__column b-164409177-card_background_color b-164409177-card_border_color b-164409177-card_border_width b-164409177-card_border_radius b-164409177-card_text_alignment"> <a href="/p/narrative-design-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/lCLRQ6uYQ0OIXiekPWbh" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Narrative Design Certified | Masters"> Narrative Design Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1227547" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Tell a story they can't ignore. 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b-164409177-card_border_color b-164409177-card_border_width b-164409177-card_border_radius b-164409177-card_text_alignment"> <a href="/p/customer-advisory-board-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/pkGv8KfySxivwsQtMseV" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Customer Advisory Board Certified | Masters"> Customer Advisory Board Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1358364" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Perfect your CABs, understand your audience, boost your revenue."> Perfect your CABs, understand your audience, boost your revenue. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/fufklGf2QA2oNDKdZSnQ" alt="Bree Bunzel" /> <p class="featured-product-card__author__name" title="Bree Bunzel"> Bree Bunzel </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1358364" data-featured-product-id="1358364"> % </span> COMPLETE </div>  <p data-include-vat-price=3021323 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1112046" class="featured-product-card card-style-grid block__column b-164409177-card_background_color b-164409177-card_border_color b-164409177-card_border_width b-164409177-card_border_radius b-164409177-card_text_alignment"> <a href="/p/product-marketing-certified-core-team">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://www.filepicker.io/api/file/AwEjUWlhQgGJVL5fkIpi" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Core | Teams"> Product Marketing Core | Teams </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1112046" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Level up your team’s product marketing efforts."> Level up your team’s product marketing efforts. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1112046" data-featured-product-id="1112046"> % </span> COMPLETE </div>  <p data-include-vat-price=2372167 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div> </div> <div class="block__featured-products__button"> <a href="/courses"> <button class="base-button b-164409177-button_border_radius"> View All Products </button> </a> </div> 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