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Revenue Delivery - Build vs Buy

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c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/solutions/"> <span class="c-dropdown__link-heading">Founders &amp; CEOs</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/solutions/revenue/"> <span class="c-dropdown__link-heading">Revenue</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/solutions/financial-operations/"> <span class="c-dropdown__link-heading">Finance</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/solutions/build-vs-buy/"> <span class="c-dropdown__link-heading">Product</span> </a> </div> </div> </ul> <ul class="c-header__item"> <li><a class="c-header__link c-header__link--primary " href="">Compare</a></li> <div class="c-dropdown c-dropdown--wide"> <div class="c-dropdown__group"> <span class="c-dropdown__subtitle"> vs Payment Processors </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/compare/stripe/"> <span class="c-dropdown__link-heading">Stripe</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/compare/braintree/"> <span class="c-dropdown__link-heading">Braintree</span> </a> </div> <div class="c-dropdown__group"> <span class="c-dropdown__subtitle"> vs Merchant of Record </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/compare/fastspring/"> <span class="c-dropdown__link-heading">Fastspring</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/compare/2checkout/"> <span class="c-dropdown__link-heading">2Checkout</span> </a> </div> </div> </ul> <ul class="c-header__item"> <li><a class="c-header__link c-header__link--primary " href="/web/20211128051527/https://paddle.com/resources/">Resources</a></li> <div class="c-dropdown c-dropdown--wide"> <div class="c-dropdown__group"> <span class="c-dropdown__subtitle"> On Paddle </span> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/about/our-customers/"> <span class="c-dropdown__link-heading">Case Studies</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/support/welcome/"> <span class="c-dropdown__link-heading">FAQs</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/demo/explore-paddle/"> <span class="c-dropdown__link-heading">Explore Paddle</span> </a> </div> <div class="c-dropdown__group"> <span class="c-dropdown__subtitle"> On Revenue Delivery </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/resources/revenue-delivery-explained/"> <span class="c-dropdown__link-heading">Revenue Delivery Explained</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/resources/"> <span class="c-dropdown__link-heading">Resources</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/tax-agony/"> <span class="c-dropdown__link-heading">Tax Agony Index 🌶️</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/blog/"> <span class="c-dropdown__link-heading">Blog</span> </a> </div> </div> </ul> <ul class="c-header__item"> <li><a class="c-header__link c-header__link--primary " href="/web/20211128051527/https://paddle.com/demo/">Get Started</a></li> <div class="c-dropdown"> <div class="c-dropdown__group"> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/partner/"> <span class="c-dropdown__link-heading">How we onboard sellers</span> </a> <a class="c-dropdown__link" href="https://web.archive.org/web/20211128051527/https://developer.paddle.com/guides"> <span class="c-dropdown__link-heading">Developer guides</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/migrate/"> <span class="c-dropdown__link-heading">Migration</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/features/sandbox/"> <span class="c-dropdown__link-heading">Sandbox</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/pricing/"> <span class="c-dropdown__link-heading">Pricing</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/demo/"> <span class="c-dropdown__link-heading">Get started</span> </a> </div> </div> </ul> <ul class="c-header__item"> <li><a class="c-header__link c-header__link--primary " href="/web/20211128051527/https://paddle.com/support/welcome/">Support</a></li> <div class="c-dropdown"> <div class="c-dropdown__group"> <a class="c-dropdown__link c-dropdown__link--narrow" href="https://web.archive.org/web/20211128051527/https://paddle.net/"> <span class="c-dropdown__link-heading">Help with a charge?</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/support/aup/"> <span class="c-dropdown__link-heading">Supported Products</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/support/countries-supported/"> <span class="c-dropdown__link-heading">Supported Countries</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/support/welcome/#payouts"> <span class="c-dropdown__link-heading">Payouts</span> </a> <a class="c-dropdown__link c-dropdown__link--narrow" href="/web/20211128051527/https://paddle.com/support/welcome/#vat-tax-handling-and-compliance"> <span class="c-dropdown__link-heading">Tax Handling</span> </a> </div> </div> </ul> </div> <div class="c-header__user"> <a class="c-header__link c-header__link--primary js-track u-margin-top-auto u-margin-bottom-auto" href="https://web.archive.org/web/20211128051527/https://vendors.paddle.com/login" data-track-category="Account" data-track-action="Logged In" data-track-label="Header">Login</a> <a class="o-btn js-track js-open-drift-widget u-padding-left-3 u-padding-right-3" data-track-category="Button" data-track-action="Clicked" data-track-label="Sales Questions Header">💬 Sales Questions?</a> </div> <button class="c-header__burger o-hamburger" id="show_nav_menu" type="button"> <span class="o-hamburger__box"> <span class="o-hamburger__inner"></span> </span> </button> </nav> <nav class="c-header__links c-header__links--secondary"> </nav> </header> <nav class="c-header-overlay" id="nav_menu"> <div class="c-header-overlay__section"> <span class="c-dropdown__subtitle"> Revenue Delivery </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/resources/revenue-delivery-explained/"> <span class="c-dropdown__link-heading">Revenue Delivery Explained</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/resources/"> <span class="c-dropdown__link-heading">Resources</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/about/our-customers/"> <span class="c-dropdown__link-heading">Our Customers</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/about/"> <span class="c-dropdown__link-heading">Our Company</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/blog/"> <span class="c-dropdown__link-heading">Our Blog</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/demo/explore-paddle/"> <span class="c-dropdown__link-heading">Explore Paddle</span> </a> </div> <div class="c-header-overlay__section"> <span class="c-dropdown__subtitle"> Included with Paddle </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/platform/"> <span class="c-dropdown__link-heading">Platform Overview</span> <span class="c-dropdown__link-body">See the whole Paddle Revenue Delivery Platform</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/platform/managed-payments/"> <span class="c-dropdown__link-heading">Managed Payments</span> <span class="c-dropdown__link-body">Frictionless Recurring Payments for SaaS</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/platform/checkout/"> <span class="c-dropdown__link-heading">Checkout</span> <span class="c-dropdown__link-body">Perfect the moment when users become customers</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/platform/subscribe/"> <span class="c-dropdown__link-heading">Subscribe</span> <span class="c-dropdown__link-body">Control &amp; Optimize your Net Revenue Retention</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/platform/comply/"> <span class="c-dropdown__link-heading">Comply</span> <span class="c-dropdown__link-body">Offload your sales tax, payments, and data compliance</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/platform/data-core/"> <span class="c-dropdown__link-heading">Paddle Data Core</span> <span class="c-dropdown__link-body">All subscription data reconciled automatically</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/platform/managed-support/"> <span class="c-dropdown__link-heading">Managed Support</span> <span class="c-dropdown__link-body">Offload 25-40% of your support tickets</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/partner/"> <span class="c-dropdown__link-heading">Advisory</span> <span class="c-dropdown__link-body">Strategic advice to migrate &amp; grow with Paddle</span> </a> <a class="c-dropdown__link" href="https://web.archive.org/web/20211128051527/https://developer.paddle.com/"> <span class="c-dropdown__link-heading">Docs</span> <span class="c-dropdown__link-body">Technical guides and reference documentation</span> </a> </div> <div class="c-header-overlay__section"> <span class="c-dropdown__subtitle"> By Stage </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/solutions/new-launch/"> <span class="c-dropdown__link-heading">New Launch</span> <span class="c-dropdown__link-body">Turn your software product into a software business from Day 1</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/solutions/startup/"> <span class="c-dropdown__link-heading">Startup</span> <span class="c-dropdown__link-body">Flexible infrastructure to iterate &amp; break the $1M ARR milestone</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/solutions/scale-up/"> <span class="c-dropdown__link-heading">Scale-Up</span> <span class="c-dropdown__link-body">Platform &amp; advisory for IPO-ready compliance &amp; dollar retention</span> </a> </div> <div class="c-header-overlay__section"> <span class="c-dropdown__subtitle"> For Roles </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/solutions/"> <span class="c-dropdown__link-heading">CEOs</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/solutions/revenue/"> <span class="c-dropdown__link-heading">Revenue</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/solutions/financial-operations/"> <span class="c-dropdown__link-heading">Finance</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/solutions/build-vs-buy/"> <span class="c-dropdown__link-heading">Product</span> </a> </div> <div class="c-header-overlay__section"> <span class="c-dropdown__subtitle"> Support </span> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/support/welcome/"> <span class="c-dropdown__link-heading">FAQs</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/support/aup/"> <span class="c-dropdown__link-heading">Supported Products</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/support/countries-supported/"> <span class="c-dropdown__link-heading">Supported Countries</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/support/welcome/#payouts"> <span class="c-dropdown__link-heading">Payouts</span> </a> <a class="c-dropdown__link" href="/web/20211128051527/https://paddle.com/support/welcome/#vat-tax-handling-and-compliance"> <span class="c-dropdown__link-heading">Tax Handling</span> </a> </div> <div class="c-header-overlay__cta"> <a class="c-header__link c-header__link--primary js-track u-margin-top-auto u-margin-bottom-auto" href="https://web.archive.org/web/20211128051527/https://vendors.paddle.com/login" data-track-category="Account" data-track-action="Logged In" data-track-label="Header">Login</a> <a class="o-btn js-track u-padding-left-3 u-padding-right-3" data-track-category="Button" data-track-action="Clicked" data-track-label="Sales Questions Header" href="#">💬 Sales Questions?</a> </div> <div class="c-header-overlay__close js-toggle-nav">&times;</div> </nav> <div class="o-grid u-background-white"> <div class="o-grid__inner u-padding-top-3 u-padding-bottom-0"> <div class="c-modular__breadcrumb o-grid__span-12 o-body o-body--sm"> <a href="/web/20211128051527/https://paddle.com/solutions/"> Solutions </a> &gt; <a href="/web/20211128051527/https://paddle.com/solutions/build-vs-buy/">For Product &amp; Engineering</a> </div> </div> </div> <div class="o-grid u-background-white c-modular__hero c-hero c-hero--form u-padding-top-7 u-padding-bottom-7 u-padding-top-3@sm u-padding-bottom-3@sm"> <div class="o-grid__inner"> <div class="o-grid__span-12 o-grid__span-6@lg o-grid__offset-1@lg"> <h1 class="o-title--simplified o-title--xl u-margin-bottom-4"> <p>🎯 Focus on building your product, <em>not another billing product</em></p> </h1> <div> <a class="o-btn o-btn--auto-width pre-demo-submit force-popup" data-track-category="Call to Action" data-track-action="Clicked" data-track-label="Demo Popup">Get a demo</a> <small><a class="o-anchor u-margin-left-3" href="/web/20211128051527/https://paddle.com/demo/explore-paddle/" data-track-category="Call to Action" data-track-action="Clicked" data-track-label="Explore Paddle page">Explore Paddle</a> </small> </div> </div> <div class="o-grid__span-12 o-grid__span-5@lg o-grid__offset-8@lg"> <p>Paddle’s unified Revenue Delivery Platform is your complete toolkit to operate and grow a modern SaaS business.</p><p>Empower your revenue teams to respond faster to growth opportunities, operate from a single source of revenue data, and free up resources from building and maintaining your own internal billing product.</p> </div> </div> <div class="o-grid__inner o-grid__inner--6-col o-grid__inner--2-col@md o-grid__inner--2-col@sm u-text-center u-grid-row-gap-0"> <h2 class="o-grid__span-all o-body--lg u-padding-top-5 u-padding-bottom-3 u-text-weight-500">Join 2,000+ businesses growing with Paddle</h2> <div> <img class="u-hard-corners o-med-logo-mob lazy" data-src="https://web.archive.org/web/20211128051527/https://d33wubrfki0l68.cloudfront.net/04a2683caafc245c8ce51346dac18b196e3ff8a3/e8bca/assets/images/clients/framer.svg" width="180" alt="Framer"> </div> <div> <img class="u-hard-corners o-med-logo-mob lazy" data-src="https://web.archive.org/web/20211128051527/https://d33wubrfki0l68.cloudfront.net/07f5b8d6ba088376619a52bf2e3627cd95fa7fe2/237cf/assets/images/clients/iconosquare-logo@2x.png" width="180" alt="Iconosquare"> </div> <div> <img class="u-hard-corners o-med-logo-mob lazy" data-src="https://web.archive.org/web/20211128051527/https://d33wubrfki0l68.cloudfront.net/f37f0791f0f91249c7d10cec6646b884e7606950/acd9c/assets/images/clients/kaleido-logo@2x.png" width="180" alt="Kaleido AI"> </div> <div> <img class="u-hard-corners o-med-logo-mob lazy" data-src="https://web.archive.org/web/20211128051527/https://d33wubrfki0l68.cloudfront.net/97c16a7fcb62782d48d45f382d2ba116b622573a/d2ccb/assets/images/clients/rf.svg" width="180" alt="Renderforest"> </div> <div> <img class="u-hard-corners o-med-logo-mob lazy" data-src="https://web.archive.org/web/20211128051527/https://d33wubrfki0l68.cloudfront.net/7d1a20243cbe140728ce50c72e14830aee05b814/bc122/assets/images/clients/matomo-logo@2x.png" width="180" alt="Matomo"> </div> <div> <img class="u-hard-corners o-med-logo-mob lazy" data-src="https://web.archive.org/web/20211128051527/https://d33wubrfki0l68.cloudfront.net/3d9617e16d263d226c172d64deeaf05948143a0a/1b0dc/assets/images/clients/resume-logo@2x.png" width="180" alt="Resume.io"> </div> </div> </div> <div class="c-modular__content-block c-modular__content-block--standalone"> <div> <h3 class="c-modular__content o-title--simplified o-title--sm u-margin-bottom-3"> <p><em>Respond faster</em> to growth opportunities</p> </h3> <p>Paddle integrates subscriptions, payments, tax, invoicing, and more natively within one platform. Activate new revenue strategies like localized pricing, 1-click upsells &amp; issuing compliant invoices in minutes, not months.</p><p>Paddle empowers your supporting cast across finance, customer support, tax, revenue growth, and business intelligence with a single solution.</p> <a href="https://web.archive.org/web/20211128051527/https://paddle.com/platform/managed-payments/" class="o-btn">Explore Paddle Managed Payments →</a> </div> <img data-src="//web.archive.org/web/20211128051527/https://images.ctfassets.net/05boroyq0j11/aw0znY7juPQ3Ed4wClz2o/83c0b9b6f3875be56c4d97efa710ac61/taxman2.png" class="lazy"/> </div> <div class="c-modular__content-block c-modular__content-block--standalone"> <div> <h3 class="c-modular__content o-title--simplified o-title--sm u-margin-bottom-3"> <p>Unified revenue data <em>out-of-the-box</em></p> </h3> <p>With all your revenue delivery native to the platform, Paddle ensures every transaction – including <a href="https://web.archive.org/web/20211128051527/https://paddle.com/platform/checkout/">checkout</a>, <a href="https://web.archive.org/web/20211128051527/https://paddle.com/platform/subscribe/">subscription renewals</a>, and <a href="https://web.archive.org/web/20211128051527/https://paddle.com/features/invoicing/">manually invoiced wire transfers</a> – are reconciled and unified by default in the <span class=" strong"> Paddle Data Core </span>.</p><p>Paddle makes it easy to push updates, cross-enriched with all your customer metadata, to all your systems via webhooks &amp; API.</p> <a href="https://web.archive.org/web/20211128051527/https://paddle.com/platform/data-core/" class="o-btn">Explore Paddle Data Core →</a> </div> <img data-src="//web.archive.org/web/20211128051527/https://images.ctfassets.net/05boroyq0j11/2UFfoeDI2CjjfWKG3QxUix/0472b11704e61a5afd05e8190f6dda5c/SaaS.png" class="lazy"/> </div> <div class="c-modular__content-block c-modular__content-block--standalone"> <div> <h3 class="c-modular__content o-title--simplified o-title--sm u-margin-bottom-3"> <p><em>Free up headcount</em> from your billing stack</p> </h3> <p>Paddle is a single integration for all your revenue delivery. It supports needs across your revenue, finance, and support team as you scale up and through IPO.</p><p>Our <span class=" strong"> Revenue Delivery Advisors &amp; Architects </span> are here to help you through your implementation and migration following a <a href="https://web.archive.org/web/20211128051527/https://paddle.com/partner/">four-step process that makes your move to Paddle seamless.</a></p> <a href="https://web.archive.org/web/20211128051527/https://paddle.com/partner/" class="style-text">Explore the Revenue Delivery Advisory →</a> </div> <img data-src="//web.archive.org/web/20211128051527/https://images.ctfassets.net/05boroyq0j11/2mGhgxK94UxQ92P5FGTZVa/971c3f491e4bbfade23144982d80e255/implement.png" class="lazy"/> </div> <div class="o-grid u-background-white u-padding-bottom-5"> <div class="c-index-block__2-column o-grid__inner o-grid__inner--1-col@md u-padding-bottom-4 u-align-item-start u-padding-bottom-0@md"> <div class="u-text-center"> <h2 class="c-modular__highlight-title o-title--simplified o-title--lg u-margin-bottom-2 u-text-left"><p>Stories from <em>technical teams who migrated to Paddle</em></p> </h2> <div class="u-text-left"><p>“I don’t have to spend time fixing issues in Paddle, It just works. This gives me back at least 3-4 hours a week which I can then spend on developing our product.” - Thomas Steur, CTO, Matomo</p> </div> </div> <div class="c-index-block__cards"> <a href="/web/20211128051527/https://paddle.com/clients/matomo-saved-dev-time" class="c-card--anchor"> <div class="c-card c-card--border c-card--transition c-card--index-block c-card-- u-padding-0 no-shadow"> <img class="c-card__thumbnail lazy" data-src="//web.archive.org/web/20211128051527/https://images.ctfassets.net/05boroyq0j11/3udHJFbLHo0mTwqBlub2iT/2122565b10aedcb26bc0b3dcedf22c0c/matomo-logo-card.png" alt="Logo Card (Case Study) - Matomo"> <div class="u-padding-3"> <h2 class="o-title--simplified o-title--md u-margin-bottom-2 u-margin-top-2">How Matomo saved 2 days of dev time a month</h2> <p>After reviewing several billing and payment providers, Matomo moved to Paddle – away from multiple tools and plug-ins, to one unified platform.</p> </div> </div> </a> <a href="/web/20211128051527/https://paddle.com/clients/iconosquare-subscription-migration" class="c-card--anchor"> <div class="c-card c-card--border c-card--transition c-card--index-block c-card-- u-padding-0 no-shadow"> <img class="c-card__thumbnail lazy" data-src="//web.archive.org/web/20211128051527/https://images.ctfassets.net/05boroyq0j11/17dCTqEH4NE7T1DMv11NLg/d507f700e6030f445e3fd336cd2f45e4/iconosquare-thumb.png" alt="Iconosquare logo thumbnail"> <div class="u-padding-3"> <h2 class="o-title--simplified o-title--md u-margin-bottom-2 u-margin-top-2">How and why Iconosquare migrated 13,000+ subscriptions to Paddle</h2> <p>How Iconosquare integrated with Paddle and migrated 13,000+ live subscriptions, without disturbing the customer experience.</p> </div> </div> </a> <a href="/web/20211128051527/https://paddle.com/clients/kaleido-software-launch" class="c-card--anchor"> <div class="c-card c-card--border c-card--transition c-card--index-block c-card-- u-padding-0 no-shadow"> <img class="c-card__thumbnail lazy" data-src="//web.archive.org/web/20211128051527/https://images.ctfassets.net/05boroyq0j11/oKrzj4adhcHczyZbjTKyT/ff60d787af69feba4b7b5e89003ddf3d/kaleido-thumb.png" alt="Removebg logo thumbnail"> <div class="u-padding-3"> <h2 class="o-title--simplified o-title--md u-margin-bottom-2 u-margin-top-2">How Kaleido used Paddle to launch and scale their business globally</h2> <p>Kaleido launched its family of visual AI products with Paddle – selling across hundreds of countries to thousands of customers on flexible subscriptions.</p> </div> </div> </a> <a href="/web/20211128051527/https://paddle.com/clients/convertri-launch-campaigns" class="c-card--anchor"> <div class="c-card c-card--border c-card--transition c-card--index-block c-card-- u-padding-0 no-shadow"> <img class="c-card__thumbnail lazy" data-src="//web.archive.org/web/20211128051527/https://images.ctfassets.net/05boroyq0j11/38xy5jR0hA0CFGs14kXy0B/d86917ed900a759b0e0d88b58a87df62/convertri_thumb.png" alt="Convertri logo thumbnail"> <div class="u-padding-3"> <h2 class="o-title--simplified o-title--md u-margin-bottom-2 u-margin-top-2">$500,000 launch campaigns: How Convertri built their "hybrid funnel"</h2> <p>Find out how Convertri implemented it's "hybrid funnel" to lead customers from 1-time purchases through to upsells and subscription offers.</p> </div> </div> </a> </div> </div> </div> <div class="o-grid"> <div class="o-grid__inner u-padding-top-3 u-padding-bottom-3"> <h2 class="c-modular__images-heading o-grid__span-12">Trusted by 2,000+ software businesses</h2> <div class="c-modular__images-block o-grid__span-12"> <div> <img class="u-hard-corners" src="//web.archive.org/web/20211128051527im_/https://images.ctfassets.net/05boroyq0j11/4BrRPyMa4RuQ3thFh9nSOh/4fce8e742163e0e3374acf84e7b93cb3/g2-leader-fall-2020.svg" alt="G2 Leader Fall 2020"> </div> <div> <img class="u-hard-corners" 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