Paxton Access Website Design | User IP Detection

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They train security system installers to fit Paxton products and equip them to sell Paxton solutions to their customers.</p> <p>Paxton challenged us to unify 13 of their existing websites into 1 website with an improved user experience. They needed one core website with a flexible CMS to provide their marketing team with central control and reduce support requests to their IT team. It was essential for the new website to drive training sign ups and improve Paxton’s global search engine rankings.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">12 months</dd> <dt class="title">Sector:</dt> <dd class="text">Security</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B</dd> <dt class="title">Demographic:</dt> <dd class="text">Security Installers</dd> <dt class="title">Website Goal:</dt> <dd class="text">Provide Central Control To Marketing Team</dd> <dt class="title">Services:</dt> <dd class="text">Web Design, Web Development, User Journey Mapping, Digital Marketing</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%20857'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-3-Images.jpg" alt="Paxton employees working in their warehouse" height="857" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li>Adobe XD wireframes</li> <li>WordPress CMS</li> <li><span style="font-weight: 400;">eCommerce</span></li> <li>API integrations for training and event sign ups</li> <li style="font-weight: 400;"><span style="font-weight: 400;">API integrations for products and product search</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">API integrations for installer search and feedback</span></li> <li>Multilingual</li> <li style="font-weight: 400;"><span style="font-weight: 400;">IP detection</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Varnish cache</span></li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li>1x Marketing Strategist</li> <li>2 x Digital Marketing Specialists</li> <li>2x Website Designers</li> <li>2x Front-End Programmers</li> <li>1x Back-End Programmer</li> <li>1x Project Manager</li> <li>1x Quality Assurance Tester</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Multi.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The challenge</h2> <p><span style="font-weight: 400;">The new website has 8 distinct territories with different content, language, currency and user access requirements that can be managed by the Paxton Marketing Team. With Paxton selling their solutions in over 50 countries, each territory pulls products from the Paxton API and the website enforces logic to remove duplicate products and create editable product pages. </span></p> <p><span style="font-weight: 400;">Website territories can be navigated via a territory switcher which utilises IP detection to direct users to the content that is most relevant to their location. </span></p> <p><a class="btn -medium-grey -external-link" href="https://www.paxton-access.com/" target="_blank" rel="noopener">View site</a></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(0,0,0,0.85);"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202598%201462'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Desktop-Product-Overview.jpg" alt="" height="1462" width="2598" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Product catalogue </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Product information is pulled from the Paxton API to create editable products in the CMS. The integration refreshes daily to keep the website and API in sync.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202600%201462'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Desktop-Product-Page.jpg" alt="" height="1462" width="2600" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Product documentation </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Placing installers at the heart of the user flow, product documentation and installation guides are added within each product page for ease of access.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Install-Paxton.jpg" alt="Install Paxton Screenshot" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Customer first approach </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p><span style="font-weight: 400;">Installers have a dedicated section of the website to access resources, training and support.</span></p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Homepage.jpg" alt="Paxton Homepage screenshot" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Google optimised landing pages </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p><span style="font-weight: 400;">The new website structure pivots around a complex keyword strategy spanning 8 different territories in order to drive search engine traffic.</span></p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Staying ahead</h2> <p>The speed of the website was considered from the ground up during the build. The complexity of the content and data being handled from combining content from 13 websites meant that if this wasn’t done carefully, there was every chance that the site would be too slow to use. The new website needed to handle the expected high volume of global traffic and number of simultaneous requests. </p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" background-color: #57aa1c;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_collage11 " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20761%201354'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Phone-1.jpg" alt="" height="1354" width="761" /> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20761%201352'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Phone-2.jpg" alt="" height="1352" width="761" /> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20763%201356'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Phone-3.jpg" alt="" height="1356" width="763" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20959%201100'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Image-4-1.jpg" alt="" height="1100" width="959" /> </section> </div> <div class="col-xs-12 col-right-side col-sm-6"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201932%202216'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Phone-Mockup.jpg" alt="" height="2216" width="1932" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <p>Results are cached by Varnish after the first page visit and the site makes use of the browser’s local storage to cache the common API responses/data. This reduces the number of API calls that need to be made and means that the more that users browse the website, the quicker it will be. Varnish cache is used to store and serve a static version of the website, making it much faster than in normal circumstances. Varnish cache is also used as a protective layer on top of the application which enables us to restrict access to the application to certain users and IP addresses.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -medium "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 15%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%203316%201320'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Solutions.jpg" alt="" height="1320" width="3316" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #eaeaea;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_long_image" style=""> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20999%203046'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Paxton-Healthcare.jpg" alt="" height="3046" width="999" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Changing domain </h3> <div class="showcase-content content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Paxton UK content launched on the old US domain. Therefore, legacy UK and US rankings needed to be managed carefully to ensure that the correct content ranked in the correct country. We implemented a comprehensive 301 strategy to ensure that existing website rankings for all territories were maintained upon launch and the user transition was seamless.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/corporate-website-design/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '13%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%201365'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/06/IMI.jpg" alt="WordPress for Enterprise web design" height="1365" width="1200" data-pnp-animate='fadeInSlow'/> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>IMImobile</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>An enterprise WordPress solution for a global business </p> </div> </div> </a> </div> </div> </div> <div class="col-xs-12 col-right-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/property-development-websites/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '15%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20770'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/06/Thakeham.jpg" alt="Wordpress web design" height="770" width="1000" data-pnp-animate='fadeInSlow'/> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>Thakeham</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>A digital platform delivered on WordPress </p> </div> 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